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Brazilian Army Trains Female NCOs in War Studies

first_imgBy Andréa Barretto/Diálogo April 30, 2019 In 2016, the Brazilian Army (EB, in Portuguese) made the entrance exam for its noncommissioned officer (NCO) classes in war studies available to women. At the time, 12,498 female candidates applied for some 100 spots. Each year, entrance exams have about 100 openings; the number of female candidates, however, continues to rise. According to the NCO Academy’s Communication Department, 17,144 women applied to the last 2018 entrance exam. “I’ve been dreaming of this career my whole life,” said student Stefanny Rodrigues, who passed the exam in 2018. “My father served and always encouraged me by talking about his experiences and how much the Army gave him,” said the future NCO, who started school February 23, 2019, along with 99 women. EB’s NCO training lasts two years. The first year teaches basic courses, while the second is for specialization. Of the 12 military institutions where students can attend the first year, two admit women in mixed classes. Among those is the 4th Light Artillery Group (4º GACL, in Portuguese), in Juiz de Fora, Minas Gerais, where Rodrigues does her training. Her class has 54 women and 32 men. Daily routine In 2019, the new service members will learn about military techniques, weaponry, ammunition, and shooting. The curriculum also includes military leadership, military professional ethics, law, Brazilian military history, and English. Students take all subjects, including physical military training. “There is no distinction between male and female training. The physical training evaluation is the only activity that has different standards for men and women, to account for physical differences between genders,” said EB Major Fábio Cristiano Taffarel, Admissions chief at the NCO academy. “We have a busy daily routine that starts at 5 am with cleaning up, organizing our living quarters, instructions, physical training, music, and studies,” said student Bárbara Pinheiro, who just joined the 4º GACL. Her experience with colleagues, Pinheiro said, has been positive. “Unity and camaraderie are important values within military life, so student interactions have positive results,” she said. Future At the end of the 48-week basic period, students who met the intellectual, technical, and physical requirements with a minimum passing grade in all subjects move on to specialization. This period is the last stage of the course, said EB Captain Rodrigo da Silva, head instructor of the NCO Training and Graduation Course at the 4º GACL. At this stage, women can select two out of three NCO training institutions: The Logistics NCO Academy (EsSLog, in Portuguese), or the Army Aviation Training Center (CIAvEx, in Portuguese). EsSLog and CIAvEx train NCOs in technical and logistics areas, with special training in quartermaster, topography, military equipment, and telecommunications maintenance; and aviation maintenance and support for the aeronautics field. With quartermaster services training, NCOs can provide logistics and administrative support, in combat or peace time, to all EB combatant organizations. With war studies training, they can provide maintenance support to lightweight and heavy weapons, as well as vehicle maintenance, which make them responsible for troops’ operability when fulfilling their missions. NCOs trained in aviation support, can also carry out aircraft support activities such as fueling, firefighting combat, and air traffic control, and provide weather and aeronautics information to EB’s aviation branch. For Rodrigues, women’s presence in EB is an innovation received “respectfully and with rigor at the same time, considering the responsibilities we will have when we graduate as NCOs.” She still hasn’t decided which area of specialty she will select at the end of the basic period, and instead chooses to live in the moment and appreciate her current accomplishment. “I already fulfilled one of my dreams when I put on my green uniform.”last_img read more

St Louis 7/8 Boys Basketball Award Winners

first_img7th Grade Basketball   Most Improved— RYAN REDERMVP— THOMAS RAVERCardinal Award— ABE STREATOR8th Grade Basketball      Most Improved— WIL FREELANDMVP— ANDREW OESTERLINGCardinal Award— LEYTON RATCLIFFEBill Giltz Award— ANDREW OESTERLINGCourtesy of Cardinals AD Mike Burkhart.last_img

Arsenal blow! Mathieu Flamini OUT of Everton clash

first_img1 Mathieu Flamini limps out of the Champions League clash with Barcelona Mathieu Flamini with miss Arsenal’s match with Everton on Saturday due to a hamstring problem.The midfielder suffered the injury during the Gunners’ 3-1 defeat to Barcelona on Wednesday, which saw them eliminated from the Champions League.The Frenchman was substituted after 45 minutes and manager Arsene Wenger has now revealed that the 32-year-old is not fit for the trip to Goodison Park.“The other night we lost Flamini with a hamstring [injury] so he will not be available for tomorrow’s game,” said Wenger.“Apart from that everything looks positive.”Flamini joins Aaron Ramsey [thigh], Jack Wilshere [leg], Tomas Rosicky [thigh], Petr Cech [calf], Santi Cazorla [Achilles] and Alex Oxlade-Chamberlain [knee] in sitting out the game.Provisional squad: Ospina, Macey, Monreal, Gibbs, Gabriel, Chambers, Mertesacker, Koscielny, Bellerin, Elneny, Ozil, Reine-Adelaide, Iwobi, Sanchez, Campbell, Walcott, Welbeck, Giroud.last_img read more

Tiktaalik: Evolution’s Newest Link in the Chain

first_imgResearchers have recently discovered a fossil on Ellesmere Island, located in the Canadian Arctic.  The creature is characteristic of tetrapods, four-legged organisms, and possesses a flattened body, fins, scales, ribs, and a neck.  James Owen (National Geographic News1) considers the species, Tiktaalik roseae, to be the connection between aquatic and land animals and prehistoric predecessor of the human population:Researchers say the fish shows how fins on freshwater species first began transforming into limbs some 380 million years ago.  The change was a huge evolutionary step that opened the way for vertebrates—animals with backbones—to emerge from the water.  “This animal represents the transition from water to land—the part of history that includes ourselves,” said paleontologist Neil Shubin of the University of Chicago.  Tiktaalik could become an icon of evolution in action, write paleontologists Per Ahlberg of Sweden’s Uppsala University and Jennifer A. Clack of the University of Cambridge in the United Kingdom in an accompanying commentary.  The paleontologists say the new fish form goes a long way toward filling the evolutionary gap between fish and the earliest amphibians.  “Our remote ancestors were large, flattish, predatory fishes,” they write.  “Strong limblike pectoral fins enabled them to haul themselves out of the water.”  Evolutionary scientists agree that all four-limbed land vertebrates, including dinosaurs and mammals, are descended from lobe-fins, a group of primitive fishes with fins suggesting limbs.   (Emphasis added in all quotes.)1James Owen, “Fossil Fish With ‘Limbs’ Is Missing Link, Study Says,” National Geographic News. 04/05/2006.Shubin et al., “The pectoral fin of Tiktaalik roseae and the origin of the tetrapod limb,” Nature 440, 764-771 (6 April 2006) | doi:10.1038/nature04637.John Roach, “Fins to Limbs: New Fossil Gives Evolution Insight,” National Geographic News, 04/01/2004.“Newly Found Species Fills Evolutionary Gap Between Fish And Land Animals,” Science Daily, 04/06/2006.Tiktaalik roseae is an important discovery for scientists and media alike.  However, evidence for a transition from water to land does not authenticate the so-called link between humans and their aquatic associates.  “The previously unknown creature is the closest known fish ancestor of land vertebrates,” said Shubin.  If researchers are so confident with Tiktaalik’s ability to hoist itself onto land and evolve into a land-dwelling organism, why have we discovered so few fossils that prove the existence of missing links and their transitions from water to land?  Ted Daeschler (Academy of Natural Sciences in Philadelphia) said, “The transition wasn’t all or nothing.  It’s not that some animals were thrown on land.  There were certainly other functions intermediate.”  What exactly were those functions?  Also, how were the functions intermediate determined based upon evidence of fossils that have not been discovered?  How can researchers allude to the existence of numerous transitional species with a lack of data necessary to substantiate their conclusions?  Perhaps, we should answer these questions before we hoist ourselves onto the idea of human-fish relations.– Courtney N.(Visited 15 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

The Uses of Wood Rot

first_imgWood rot fungus doesn’t sound like a useful thing.  Most people would rather get rid of it – especially those who have seen their houses decay because of it.  Some scientists, however, are intrigued by it.  It may have properties that could some day help power your car.    Science Daily reported that the US Department of Energy and Department of Agriculture are trying to figure out how wood rot fungus decomposes wood.  Cellulose and lignin in wood are tough to break down.  “Few organisms in nature can efficiently breakdown lignin into smaller, more manageable chemical units amenable to biofuels production,” the article says.  The basidiomycetes fungi are rare exceptions.  Their ability to decompose wood is actually essential to the ongoing life of the forest, and to the carbon cycle of the whole planet.    The genomes of these little wonders have recently been released.  Learning the tricks of wood decomposition might just help reduce America’s dependence on foreign oil.  “This type of information may empower industrial biotechnologists to devise new strategies to enhance efficiencies and reduce costs associated with biomass conversion for renewable fuels and chemical intermediates.”There’s a purpose to everything, at least in its original design, and everything is designed to fulfill its purpose.  Rots, molds, rusts and other fungi are given bad names to reflect their bad rap.  That’s just because we don’t understand their place in the natural scheme.  We can learn to live with them when their natural purposes run up against our artificial ones.  You wouldn’t curse a little organism that is keeping our planet’s carbon cycle going, would you?  Its ability to decompose wood is a clever trick that challenges scientists.  Your challenge is to keep it out of your house and in the outdoor ecology where it does its job.  With a little respect for our fellow creatures, we can actually improve our lives by learning about their designed secrets.(Visited 11 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Good old days on a Century Farm

first_imgShare Facebook Twitter Google + LinkedIn Pinterest I love to visit farms recognized through the Ohio Department of Agriculture Ohio Historic Family Farm Program each year for many reasons. There is usually fascinating history, there are always great family stories and there are generally some impressive historic structures to gawk at when you think about how they were built so long ago. Another reason Century Farm visits are so valuable is the perspective they provide.It is so easy to get caught up in the busy schedule of today’s society. It seems that we have so much to do these days compared to those tales of yesteryear that are always so prevalent in my visits to Century Farms. Why is that? After years of learning about Ohio’s agricultural history, I continue to arrive at the same answer to that question: food.Just a couple of generations back, whether they lived in the city or the country, people spent significantly more time and resources on food than we do today. In the subsequent years, our food system has evolved in a way that gives people what they most want — quality food that takes less time and less money.I am reminded of this every time I sit and listen to tales told about farm days of old. Calvin Peterson remembers the joys of farm life as a boy on his family’s Ross County farm. The big brick house built and modified by his forefathers was wonderfully isolated from the outside world in the earliest days he lived there, connected to a distant road by a very long lane. Calvin recalls playing in the sand at the creek and the great boyhood joy when he got a new (used) bicycle that helped inspired him to start small shop for bike repairs.He also shared stories of the incredible (but fairly standard for the era) self-sufficiency of the isolated farm where, instead of running to the store, his family would rely on the gardens, fields and livestock in the barn for their food.“They had hogs and cattle and we butchered right here on the farm. We’d put it in salt to cure it and then we had the gardens and the women would can it for the winter. We had a hen house and were self-sufficient,” he said.The table always seemed to have food, but only as a result of constant year-round toil to produce, preserve and prepare it. The family’s energy needs were much the same.“I moved to this house in 1932 and they put in a furnace in 1935. Until then they had a fireplace in each room and we carried wood and coal in and hugged the fire. I was quite young when we got electric in the mid-30s. I was only four but I remember when we got the indoor plumbing and the coal furnace. We had a coal bin and my father would go down and get the clinkers out and stoke the fire. We could see our breath upstairs and we would run downstairs to get dressed in the morning,” Calvin said.They did not have time back in the 1930s and 1940s to be busy with sports, or events, or whatever else we fill our time with today because they were working from sun up until sun down to produce the food needed for survival. When they did get a break from work, they relished it and savored it as an occasional luxury. Free time was not expected; it was a privilege. Leisure was not an entitlement; it was something to be cherished. Life was not as much about “me” because, out of necessity, it had to be more about “we.” It wouldn’t work any other way.As food has gotten easier, we have come to expect time to spend doing things we want to do, rather than put so much effort into providing or procuring food and energy. We don’t have to spend hours a day producing and preparing the food necessary for survival, so we do other stuff and then complain about how busy we are (myself included). The miracle of our modern food system has eliminated much of the misery of food production for most of our society, but it has also eliminated much of the harsh reality that grounded our forefathers.The farm men and women of previous generations worked very hard every day in dangerous and uncomfortable conditions to produce food. They didn’t have time to be our kind of busy because they used more of their resources doing what was necessary to survive. Their leisure was sitting down for a few minutes to enjoy some homemade ice cream and conversation with their fellow workers after 14 hours of hard, hot labor on a summer day. They tackled life’s challenges side-by-side together as families and not separated by cubicles or classrooms. Instead they were bonded with the common goal of surviving and thriving. Life may have been simpler, but it was definitely not easier. It is hard to argue that life was better then, but maybe the perspectives provided by a life of toil were better.The Ohio Historic Family Farms program recognizes a farm that has been in the same family for: 100 to149 years (Century Farm designation), 150 to199 years (Sesquicentennial Farm designation) or 200 or more years (Bicentennial Farm designation). These historic treasures of rural Ohio are often overlooked, but they offer a glimpse into the state’s past that can really provide (I believe) some valuable insights for today and the future. It does not take much modern research to see that many in today’s society clearly have too much time to spend focused on the minutiae of perceived happiness — that is not something farm families had 100 years ago, and maybe they were better off for it. Maybe that is why they call them the good old days.last_img read more

5 Unexpected Ways Apple’s ARKit Is Changing the Customer Experience Across Industries

first_imgApple’s ARKit has great implications for e-commerce. It’s the next best thing to literally trying before you buy, and you can do it anywhere you have your iPhone with you. Thanks to AR, consumers get a better feel for products before purchasing, increasing cart checkout totals and reducing returns. But the capabilities of AR promise big things for other industries, too. Here are five surprising ARKit applications that are changing the customer experience for the better.1. Car ShowroomsThanks to e-commerce and review sites, the car industry has been slowly shifting to be more customer friendly. Augmented created a virtual showroom experience of a Mercedes sedan using ARKit. Users can walk around the car, open and close doors, and try out different paint colors, allowing them to get a feel for the car without having a pushy salesman breathing down their shoulder.Once they choose a model and color, users can take it for a test drive with Vincenzo, and imagine what the car would look like parked next to their apartment building.2. Ordering FoodAlper Guler of Kabaq Food Technologies created a food ordering app that helps users envision ordering food at a restaurant.It’s easy to apply the same technology to food delivery and meal kit services like Blue Apron. If consumers can imagine what the finished meal will look like on their table at home, they might be more quick to order or subscribe.3. Event MarketingAt Disney’s D23 expo this summer, Steve Lukas dropped a “live” Mickey Mouse in front of the conference entrance. Companies can do something similar to enhance their brand presence at events, creating a virtual game or scavenger hunt experience to direct attendees their way. 4. Online TutorialsWhether they’re hardcore DIYers or just want to take on a new craft project, one thing that gives customers pause is whether they’ll be able to actually assemble the final advertised product. Online tutorial videos exploded in recent years to help address this problem. AR transfers the tutorial from YouTube to your very own craft table or garage, helping you put the product together yourself. Artists can gain inspiration from AR experiences like this one, which shows a friendly blob creature drawing a flower according to your command:5. Product PromotionFrom logo decals to product samples, companies are always thinking up new ways to give you freebies along with what you purchased. AR unlocks yet another freebie option, allowing customers to bring the brand to life in their own home. For example, upcoming DVD releases of Star Wards might come with an AR version of BB-8 to watch the film alongside the purchaser:Alternately, brands can delight customers and cement their loyalty by doing crazy things with their product, like raining endless cans of La Croix down on the floor:ConclusionARKit will come to all iPhones this fall. Until then, stay up to date with the latest ARKit developments by following MadeWithARKit, a Twitter account and blog showcasing the best submissions so far.Michael Quoc is the founder & CEO of Dealspotr, an open shopping platform bringing together up-and-coming brands, influencers, and savvy shoppers around today’s best deals. He was previously the Director of Product Management for Yahoo’s media lab, spearheading the launch of several innovative live video and mobile social networking services. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc. Related Posts Michael Quoc is the founder & CEO of Dealspotr, an open shopping platform bringing together up-and-coming brands, influencers, and savvy shoppers around today’s best deals. He was previously the Director of Product Management for Yahoo’s media lab, spearheading the launch of several innovative live video and mobile social networking services. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc. How AR and VR Will Enhance Customer Experience Michael Quoccenter_img How a Modern Gaming Engine Can Supercharge Your… AR And VR: Which is More Important to Emerging … Few Industries will not be Transformed by AR an…last_img read more

3 Steps to Driving a Focused Lead Generation Strategy

first_img to focus our attention on the values and benefits customers care about and how our product can uniquely deliver them. This tool identifies the target audience (persona), names the product, its category, primary benefit meaningful to the persona, and relevant points of differentiation compared to the most likely competitive alternative. Intended for internal use only, this tool is instrumental in helping marketers stay true to the values and benefits that matter most to customers. While the positioning statement is The “engagement message” is the hook, usually expressed as a problem or opportunity designed to literally engage the target audience in a dialogue.  , now available on Amazon. He is also a speaker for our persona The “solution criteria message” suggests criteria that must be met to address the problem or opportunity shown in the engagement message, regardless of the vendor selected. We’re approaching the mid-point of 2011, and it’s time to take stock. How well are your lead gen programs performing? Be honest. the message to the prospect or customer, customer-friendly messaging can be derived from it easily. The most difficult part of the positioning statement exercise is that it forces marketers to make sacrifices. Intuitively, we know we can’t be “all things to all people.” Yet, that’s what most companies end up trying to promote. That misstep only adds to the noise and confusion in the marketplace. The positioning statement exercise is a forcing function that will lead marketers to produce clearer, tighter, and more consistent messages that prospects will hear and understand. lead generation programs they are, Step 2: The Positioning Statement Here’s the good news: it’s easier than you think to get out of this cycle of noise-producing marketing that feeds the black hole of spam filters everywhere. All it takes is a small bit of back-to-basics marketing discipline with three steps designed to help you understand the buyer. After all, in our competitive business climate, whoever understands the buyer best, wins. Hands down. When fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of messages every day. Unfortunately, we (as a society) have become so used to information overload, it’s become the white noise of the marketplace. As a result, the knee-jerk reaction from companies is the “ready, fire” execution of promotional offers. It’s easy for marketers to fall into the trap of believing that volume replaces the need to “aim.” they work, and Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Putting It All Together where With a keen sketch of our target persona in mind, we now need a crisp The “value message” is designed to show how life for the customer will be better than before by using the product. It’s benefit-focused. Step 3: The Message Box Lead Generation is a fictional representation of a set of real people who share similar traits or experiences. A client I was working with was interested in reaching IT leaders of the Global 3000 companies. That’s a fairly wide range of folks. We needed more specific information in order to construct an effective integrated marketing plan. To help narrow the field, we built the persona of our ideal prospect, focusing on positioning statement When it comes to effective lead gen programs, there is no substitute for a clear and crisp positioning and messaging strategy. These three steps will put you on the path to the marketing high ground.Photo Credit: Mark Hunter The “product reinforcement message” is when we introduce the product by name. Whereas the engagement and solution messages are about the buyer, reinforcement is about our product and how it is the best option for satisfying the conditions stated in the solution message. Message Box A is the best technique I know to craft a concise “elevator pitch” using language the persona will understand. Imagine a blank sheet of paper with a box in the middle. Put the name of your product in the box, and put the name of your persona in the upper left corner of the page. Surrounding the box are places for four messages: engagement (top), solution criteria (right), product reinforcement (bottom), and value (left). Each message leads into the next, transgressing in a clockwise fashion. This is a guest blog post by Mike Gospe, author of Topics: When combined, these four key messages create an effective 30-second “elevator pitch.” With a solid persona and positioning statement in hand, the Message Box exercise takes about 45 minutes. Of course, this is just the beginning of a messaging strategy. Use the Message Box to create a solid foundation from which to what characteristics Originally published May 12, 2011 9:00:00 PM, updated October 20 2016 not who build a full content strategy Marketers must stop yelling at prospects. Successful marketing today is less about direct selling and more about story telling. And people pay attention when the story is about them. The Step 1: The Persona . Lead Generation Quick-Start Series made them a good target for us with respect to our products and services. By the end of our brainstorming session, we zeroed in on this label to summarize them: “the skeptical futurist.” Key to each persona is more than just basic demographics. We also want to include information about what they think and how they make purchase decisions. Unsure where to start?  Ask a sales rep about their latest win. that will help you map the right messages (and the required content) to each stage of the prospect’s buying cycle. The Marketing High Groundlast_img read more

Cold Calling Cruelty! Second Episode of “Captain Inbound” Animation [Video]

first_img @ Annie Analyze . (as himself) : @ OneAndOnlyCJ the second episode of HubSpot’s animated cartoon web series Greta Get Found: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack : @ vleckas @ Captain Inbound EricGuerin Ring ring! Ring ring! repcor Sultan of Spam jlopin shares some words of wisdom with Greta Get Found, Chris Convert, and Annie Analyze. Then, led by the fantastic Captain Inbound, Team Inbound comes to our rescue! MAKE IT STOP!center_img (@ Animated by Eric Guerin Watch marketing hero Captain Inbound defeat the Sultan of Spam to save the day in Chris Convert : @ Narrator Cortenberg The Sultan of Spam is at it again, this time with a cold calling campaign designed to interrupt you every day for the rest of your life! Character Voices: : @ The Adventures of Captain Inbound: Episode Two Chris Brogan: Originally published May 18, 2011 5:00:00 PM, updated March 21 2013 :@ Chris Brogan ) andrewtquinn chrisbroganlast_img read more