Tag: 上海爱上海

New curriculum in full effect

first_img13 February 2008In 2008, for the first time, scholars across South Africa will be on the same national school curriculum, with the completion of the curriculum change that was introduced in 1998, says Education Minister Naledi Pandor.With all learners from grade R through grade 12 now learning under the outcomes-based national curriculum statement, the “class of 2008” will be the first to be awarded the new National Senior Certificate, a qualification that significantly raises the bar from previous ones.“This year students will sit for a new matric exam, with a reduced number of subject offerings, but with substantial cognitive demands,” Pandor told journalists at a briefing in Cape Town on Tuesday. “All exams will now be set at a national level, and the results will give us a good measure of the effectiveness of the new curriculum.”For example, either mathematics or maths literacy is now a compulsory subject, as is life orientation, with Pandor stating the effect on the matric pass rates of these compulsory subjects was yet to be seen, and that schools needed to implement ways to aid students.Second chanceThe “Second Chance” programme for students who failed matric in 2007 – the last class of the old curriculum – has so far had a promising start, with over 100 000 students registering for the supplementary exam in May and June this year.Pandor said that provincial education departments would be responsible for ensuring that these students were provided with extra-tuition at various venues, which the national department would support through the electronic and print media.DinalediPandor added that the number of Dinaledi schools, which offer mathematics and science at higher grade level and have qualified teachers involved in the project, had been increased to over 500, and that these schools had all been targeted for extra support.“We hope to see 50 000 maths passes from these schools at the end of this year,” she said.The Dinaledi schools initiative was launched in 2001 to address the urgent need to equip learners with mathematics and science skills, after the government identified it as essential to contributing to the country’s economic growth.The project aims to increase access to mathematics, science and technology and to promote and improve results for these subjects in underprivileged communities.An additional 800 maths and science teachers were recruited and have been appointed to these schools, and additional textbooks and other resources have been provided.“The private sector has been hugely supportive of these schools, and numerous donations and incentives have been provided,” Pandor said.National qualifications framework She added that the National Qualifications Framework Bill, together with consequential amendments to the Higher Education and General and Further Education Acts, would be gazetted for comment this week.The Skills Development Amendment Bill 2008 was also well advanced and would shortly be tabled by the Department of Labour for engagement with the social partners at National Economic Development and Labour Council.Pandor pointed out that the National Qualifications Framework would now consist of three distinct but closely inter-related qualification sub-frameworks under the South African Qualifications Authority.“These are the Higher Education Qualification Framework, the General and Further Education Qualifications Framework and the Trades and Occupations Qualifications Framework,” she said. “This underscores the belief that we learn throughout our life, and that this needs a structured framework to support and assist learners wherever they are.”Source: BuaNewslast_img read more

More Lighting Options, Please?!

first_imgLighting energy-efficiency continues to improve, and last fall the Environmental Protection Agency (EPA) extended Energy Star labeling to LED fixtures. While few Energy Star-labeled LEDs have yet made it to market, and some see the labeling as premature (see BuildingGreen.com post from 9/5/08), this move nevertheless signals a significant step forward for “green” lighting.Compact fluorescent lamps (CFLs), too, have come a long way from their humble origins. They are smaller and are available in several colors (soft white, natural white, daylight) and lamp styles. (For lots of useful information, go to www.energystar.gov ; on the “Products” tab, click “Lighting”).All Energy Star fixtures are required to use at least 75% less energy than incandescents, and both CFLs (~10x) and LEDs have far greater longevity (~20x) than their incandescent cousins.Even so, designing low-energy residential lighting systems remains a challenge for several reasons:Many people have strong feelings and preferences about lighting aesthetics;Fluorescent lighting has a bad rap from its history of poor color rendition and buzzing (problems which have been largely rectified);Relatively few places in the US are subject to energy-efficiency standards for lighting (California is—does anyone know of others?);As a result, the lighting industry has been slow to innovate and provide energy-efficient fixtures in a wide range of design styles, models (pendant, sconce, etc.), and finish options;Relatively few home lighting systems are designed by energy-savvy designers.When we did an extensive energy retrofit of our home in 2005-06, we wanted to replace the majority of the home’s lighting with Energy Star fixtures. California had just updated its lighting efficiency standards, so I went to the showrooms optimistic about finding what I wanted. I was sorely disappointed. I saw little improvement in selection from a decade prior. I could find Energy Star fixtures, but if I found a pendant I liked, I could not find a companion sconce or couldn’t get the finish I wanted. Even when I broadened my criteria to consider any fluorescent fixture (LEDs were few and far between at that point, and out of our budget range anyway), I had little to choose from.I’d like to encourage the lighting industry to step up to this challenge and provide the design community with more options! Any takers?last_img read more

5 Steps for Successful Social Media Marketing

first_img If you’re one of the lucky companies who only has enthusiastic and happy customers, recognize their desire to interact with you and be generous with your time. Be open to engaging with them on their turf. They’ll reward your brand with greater enthusiasm – which is a message that spreads through social networks like wildfire, and solidifies your brand. your site is designed well to convert visitors into leads The first step to measuring success in social media marketing is proper scope. There are new social networks popping up each week. It’s a waste of resources to join every new social network only to find you have no time to manage them. Find out where your most active customers & influencers spend time online – then listen and take notes. – Visitors (first-time and repeat) Topics: In fact, the lack of good metrics is cited as the biggest barrier to marketers’ adoption of social media. Particularly in this shaky financial climate, measuring impact is one of the definitive measures of a marketing strategy’s value. If you want to skip the blind experimentation, particularly in view of our current global financial crisis, we’ve assembled a list of 5 tips to help you start leveraging social media with minimal investment and with strong systems in place to measure success. , – Inbound links The end goals is lead generation and sales. But, there are plenty of leading indicators as you ramp up your efforts.  – Social networking connections , Social Media Marketing For instance, on Twitter both Starbucks and Whole Foods share customer comments, local specials, and ask customers what their favorite items are. It’s casual and open, yet subtly appeals to the attractiveness of the brand. Check out some of the Twitter Search Bloglines Peter Caputa IV Step #1: Identify Your Target Market and Listen to Them – Search engine ranking , Photo Step #2: Get Involved in Conversations AideRSS here , The second step towards success is consistently utilizing social media to engage prospective customers. When you start listening to conversations, you might hear some things about your company that aren’t very complimentary. That’s ok. Your job now is to engage these customers and find a way to help. Be willing to acknowledge mistakes when they happen. Customers are surprisingly forgiving if a company engages in an honest and egoless manner.  . – Mentions of your brand , It’s critical to tie your business strategy to your social media strategy. However, without a knowledge of what social media and social networking sites enable you to do, it’s hard to know how to do that. It’s important to establish a blog as your home base. Then, learn the capabilities of each site to help you interact. For example, Twitter provides an almost unfettered ability to connect with your prospective clients. But, it only allows you to type 140 characters at a time. So, maybe a video posted to youtube would be a better way to publish a “how-to”. Linkedin & Facebook let you see who your contacts know. But, facebook makes it much easier to connect with them. LinkedIn Answers is a much better place to answer business focussed questions than any other social network. from HubSpot & How involved is your team in communicating with prospective customers, influencers and current customers on social networking sites? How often are you publishing great content that helps your prospects do their jobs? How often do you blog, Tweet, post photos on Flickr, comment on other blogs, Podcast, upload videos, etc? The more content that you produce and publish on social media sites, the more traffic you can attract back to your website. If Let’s say you’ve gotten the approval to get your company involved in social media marketing and are ready to launch your efforts. How will you define success? This is an important question, because a large number of companies have jumped into social media without any clear business strategy. Before the financial meltdown of the last few weeks, some companies had the resources to experiment with social media without worrying about financial accountability. But now, most businesses must demonstrate an ROI on any new effort.  This article was co-authored by – Number of times people search for your brand Use tracking codes, a solid analytics package and closed loop marketing , and implement some of their conversation techniques. It’s important to learn how to use these sites in order to get business value out of your social media activity. Talk to an expert to determine where to spend your time to get the best return.  Socialized PR – RSS subscriptions 4_EveR_YounG. Ice Rocket Step #5: Use Website Analytics Software to Measure Leads and Sales. – Video/podcast views/listens .  Many experts agree that social media will affect the next generation of search engine optimization techniques as search engines start to use the signals we collectively leave as we network and share media online. Even today, social media activity affects the success of many other inbound marketing techniques:  Ghennipher Step #3: Give! Give! Give!  Google Blog Search in order to track the visits, leads and sales that occurr as a result of your social media activities. Techrigy and  – Comments on your blog Here’s some tools you can use to tune into the conversation: and – Leads & Customers! brands on Twitter , these activities will help you increase sales. Radian6 , a 10 year veteran of the Internet Marketing world. Ghennipher is an independent Social Media Marketing consultant and writes on Social Media’s effect on business. Subscribe to her blog “Social media strategy should tie to business and communication strategy, rather than being based on the available tools. But it is not possible to develop a social media strategy without at least having an understanding of the various tools that are available, their functionality and purposes, and the kinds of audiences and conversations for which they might be best suited.” – Joel Postman, Principal Originally published Nov 3, 2008 9:26:00 AM, updated October 20 2016 Technorati by Step #4: Master the Tools of the Trade . More advanced social media monitoring tools include HubSpot’s HubFeed – Social bookmarking activity Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Study: Educating Your Customers About the Web Could Make Them Smarter

first_imgUsing Google to search the internet is more than just good for your customers, it can make them younger and smarter! Download the free webinar American Journal of Geriatric Psychiatry, Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Asmarketers, it is important to realize that many of your customers maynot be as familiar in the ways of the Web as you are, and educating yourcustomers – no matter their age – will result in long-term gains foryour company.  Translation?  Those actively using the Internet had twice as much brain activity than the non-Web-savvy group.    peoplewho search the Internet regularly are stimulating areas of theirbrains, which may affect the efficiency of how the brain encodes newinformation.   to learn how to turn yourwebsite into an internet marketing machine. Asthe brain ages, a number of structural and functional changes occur,which can impact how we process thoughts. According to a recentlypublished study in the Image is of Ivy Bean, the world’s oldest Twitterer at 105 years of age. (Courtesy of U.K.’s Now, time to teach Grandma how to Google. Daily Mail). Want to learn more about how you can useinbound marketing to grow yourbusiness? Webinar: RethinkingMarketing UCLA researchers scanned the brains of 24 men andwomen aged 55 to 78 and discovered that the effects of web surfinglasted long after they logged off.   This is “encouraging to learn thatfor even a relatively short period of time spent using a computer, itcan result in enhanced brain activity function,” says study author Dr.Gary Small.  He continues, “Our most striking finding was that Internetsearching appears to engage a greater extent of neural circuitry thatis not activated during reading.”   Originally published Oct 28, 2009 3:30:00 PM, updated March 21 2013last_img read more

New Research: 5 Twitter Charts For Marketers

first_img Twitter Facebook Twitter is dominating Access the Internet From Multiple Locations Marketing Takeaway: Originally published Apr 29, 2010 2:00:00 PM, updated October 20 2016 . The report is the most recent data from a three year tracking study conducted by Edison and Free Download: Marketing Data: 50+ Marketing Charts and Graphs Facebook While are nearly equal when it comes to awareness. This is just one of many interesting data nuggets that were uncovered in a new survey conducted by Arbitron Internet and Multimedia research in usage in the United States, but the two Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Takeaway: : Twitter users are actively discussing products and services. Make sure you monitor conversations about your business and provide compelling content for them to discuss.  Marketing Takeaway Download the ebook now! Twitter usage Marketing Takeaway: is the dominate social platform in terms of usage, Twitter is still growing rapidly and driving consumer awareness.  4. Today, email marketing can be a powerful driver for marketing results. As SMS use grows, marketers need to plan ways to leverage this type of communications method to become a valuable part of the marketing mix. center_img Marketing Takeaway: While the survey can be downloaded in its entirety social platforms Edison Research Topics: 3. Despite Equal Awareness,Twitter Significantly Lags Behind Facebook in Usage  Twitter Users 2. Twitter and Facebook Are Almost Equal in Awareness , we have reviewed the research and selected the top five charts and findings that you need to better understand is becoming popular, it is still far behind Facebook in terms of use. This data should remind marketers that an effective 5. Twitter Users (Like Most Americans) Are Very Frequent SMS Users Marketing on the social web is becoming about multiple screens. Users are engaging on social networks on different types of devices including laptops, smart phones and tablets. It is important to make sure that your online properties are optimized to take advantage of different screens.  to have access to these charts for use in your own presentations social media marketing 1. Twitter Users Frequently Exchange Information About Products and Services HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook and apply this information to your business and marketing efforts. Which of these charts is most important to your business?  strategy should include multiple platforms in order to maximize results.  . Twitter Marketing Data Despite the fact thatlast_img read more

10 Dos and Don’ts of A/B Testing

first_imgWhen was the last time you tested some part of your marketing? If it takes a bit of thought, you’re probably not doing it enough. The problem with that is, even just a minor test can go a long way, improving traffic, leads, and even sales if done right. And if you’re not taking advantage of some simple A/B testing tactics, you could be missing out on some major marketing improvements.So without further ado, I present to you 10 great dos and don’ts of A/B testing to motivate you to get moving and start doing more testing.10 A/B Testing Dos and Don’ts1. Do Test Tons of Different Variables: There are so many variables you can A/B test in your marketing. Color, size, subject line, content offer, templates, layout, timing, frequency — the possibilities are almost endless! The more variables you test, the better you’ll be able to refine your marketing approaches and generate better results from your initiatives.2. Don’t Test Them All at Once: Smart A/B testers understand the importance of focusing on just one variable for each test they conduct. If you’re testing the effectiveness of one call-to-action over another and are modifying two different variables such as design and messaging, how will you be able to isolate the reason for whether one CTA was more effective than the other? Stick to one variable per test so there’s absolutely no guesswork involved in determining why one test subject worked better than another.3. Do Start Simple: Dip your toes into the A/B testing pond by testing something simple like CTA button color or size on a webpage. While there are definitely more advanced tests you can conduct like testing more complex website features, there’s nothing wrong with starting small and working your way up. In fact, even a minor change can cause major results. WikiJob, for example, conducted an A/B test by adding testimonials to one of its pages to see if it would increase that page’s conversions. As a result of this simple addition, the web page including testimonials performed 34% better in sales than the web page without them. Starting simply will also help you learn some valuable A/B testing skills and build up the confidence to try more advanced testing. 4. Don’t Be Afraid to Try More Advanced Testing: Once you feel comfortable with simple A/B tests, don’t be afraid to graduate to more complex tests such as A/B/C tests or page level test designs, which pits two dramatically differently designed pages against one another. While this may seem to conflict with the direction of not testing more than one variable at once, it actually makes sense if you consider the whole page as the variable you’re testing. 5. Do Always Be Testing: There’s no reason why you can’t constantly be testing something, and if you have the bandwidth to do so, there’s no reason why you shouldn’t be testing two different things — like a CTA on one page and the layout on another page — at the same time. The more intelligence you can generate at one time, the quicker you can optimize your marketing.6. Don’t Limit Your Tests to One Marketing Channel: Furthermore, don’t think you can only test one channel in your marketing mix like website design or email marketing. You can conduct testing in every marketing channel at your disposal — on your blog, in social media, in your search engine optimization — everywhere! Just be sure you’re using the right metrics for the channel you’re testing.7. Don’t Assume Your Results are Statistically Significant: Not every test you conduct will generate significant results, so don’t assume they all will (you know what they say happens when you assume, right?). Just because one email subject line performed slightly better than another doesn’t mean that test was significant. And you don’t want to determine next steps using data that didn’t truly mean anything, do you?8. Do Analyze Whether Results are Statistically Significant: Instead of assuming, actually analyze whether your test results are statistically significant. This blog post offers some tips and tricks on how to determine statistical significance. 9. Don’t Give Up if Results Aren’t Significant: If, through your analysis, you determine that your test results aren’t significant, don’t despair. This may happen from time to time, but it shouldn’t deter you from conducting future tests. Determining that your test wasn’t statistically significant can teach you something in itself: that the variable you were testing doesn’t have a big impact on the results. So if the color of your CTA button didn’t affect click-through rate, perhaps changing the text on the button will.10. Do Make Changes Based on Test Results: Once you’ve analyzed the results of your test, act accordingly! If your test was statistically significant, implement the winning change. If it wasn’t significant, recognize that the variable you tested didn’t impact the results, and try testing a new variable. Are you regularly incorporating A/B testing into your marketing strategy? Image Credit: Horia Varlan Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 18, 2011 11:30:00 AM, updated June 28 2019last_img read more

Demystifying How Facebook’s EdgeRank Algorithm Works [INFOGRAPHIC]

first_imgAaah … the elusive EdgeRank algorithm. So powerful, yet so misunderstood. But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages. So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user’s News Feed? Well, a new infographic from PostRocket will clear that right up, helping you understand exactly what factors contribute to how News Feed stories get filtered and displayed to a given user — in a very easy-to-understand, non-mathy way … with Batman-themed examples. Check it out below for a simple explanation of how EdgeRank impacts the content you post to your Facebook Page.And if you’d benefit from a more basic understanding of the algorithm’s individual components (affinity, weight, and time decay) and why you should care about EdgeRank in the first place, we’re also following it up with PostRocket’s first explanatory EdgeRank infographic. Did you learn anything new about EdgeRank?  Facebook Marketing Originally published Apr 23, 2013 9:00:00 AM, updated February 01 2017center_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more