Tag: 上海水磨会所论坛

Suffolk bakers praised as salt aware

first_imgThirteen bakers in Suffolk have been issued with ‘Salt Aware’ certificates, after visits from the council’s Trading Standards officers found they had successfully cut salt content in their fresh bread.The certificates, which bear the wording: ‘This baker is salt aware’, demonstrate a commitment to meeting the voluntary salt levels set by the Food Standards Agency for 2012, according to the council.Forty samples of bread were tested from 27 bakeries across Suffolk, including The Bread Basket in Felixstowe and Hursts Bakery in Clare.Kevin Adams, owner of the Bread Basket in Felixstowe, commented: “I am very grateful to have been asked by Trading Standards to enter into a programme of salt reduction in our bread earlier this year. Having worked together over the past few months, we are now able to label our bread as low in salt and display an eye-catching certificate on our shop floor.“This enables us to reassure our customers – they can now purchase our bread with the confidence of knowing that we are consciously taking their health into consideration by reducing our salt levels.”>> New research into salt reduction plannedlast_img read more

Artivist Shares Three Ways You Can Add Social Impact to Your Life

first_imgI must admit that the term artivist, while easily recognizable as a combination of artist and activist, was new to me when I saw it used in the title of a recent DELL EXPERIENCE at SXSW panel.Apparently, it is at least 10 years old, however, since it appeared in academic writing back in 2008 when M. K. Asante wrote, “The artivist merges commitment to freedom and justice with the pen, the lens, the brush, the voice, the body, and the imagination.”Five such creative people (pictured above) shared with us last week how they blend their artistic skills and passion for social good in the areas of fashion, photography and music; and, one had advice for how others can do the same.Old Becomes New FashionReduce, reuse, recycle is not always the mantra of the fashion-forward. But two young designers are looking to change that.“There’s so much waste. Anything somewhat old is automatically garbage,” Sloane Lenz said of the fashion industry. “I like to help people see things differently and that not everything is garbage.”This desire, along with a childhood spent in a rural area of Texas where there was no fabric store, built Lenz’s aesthetic for using unconventional materials. At 15 she created a dress out of 600 plastic bags to wear to a concert and today she creates custom pieces for musicians, artists and actors.Similarly concerned with reusing materials, high school student and designer Najai McKenzie-Robinson searches for old denim at thrift stores that she disassembles, paints and reassembles into 80s- and 90s-inspired pieces that fit today’s unique styles.McKenzie-Robinson’s one to watch as she grows her business. She is part of the Student Inc program featured in Inc. Magazine last year, and was one of four students chosen among 100 high school girls in the Central Texas area to participate the ChickTech Austin program.©Von WongUgly E-Waste Transformed“What I’m good at is convincing people to believe in stupid ideas,” Benjamin Von Wong joked when telling the audience of his journey from engineer to viral photographer. He shared that after his first financial success in photography, however, he realized that he wanted to do something with more soul.That led him to focus on conservation-related projects which brought him to the attention of Dell and an invitation to our Legacy of Good Change Maker Brunch at SXSW 2017. From there, he put his power to convince to work with an idea and some pencil sketches.“Let’s be real, e-waste is ugly. No one wants to talk about it,” said Sarah Gilliam, Marketing Consultant on Dell’s Corporate Social Responsibility >, as she explained that what she saw in Von Wong’s idea was an opportunity to make something ugly beautiful and speak to our hearts, as well as our minds.I gave you a preview of the results leading up to SXSW, but the final photos — and your chance to win one — can be found on Von Wong’s blog. It took a lot of “low-fi” tools to like chalk and a yardstick, and even a leaf blower, to bring them to life. Because he believes people are inspired by the process as much as the end result of this photography, Von Wong created this video to take you behind the scenes.Von Wong explained that this #RethinkRecycleRevive project all started with pretty humble beginnings, and that it wouldn’t have been possible without the help of many volunteers. Some even drove from as far as 12 hours away to help assemble the sets for these photos.“This idea that you could make a difference is something that people are really interested in and something they’re willing to put time and effort into,” he explained. For those who are interested leveraging their artistic skills to implement social impact Von Wong shared three tips:Make a commitmentFocus on you (not external things that could impede you)Take (little) risksWatch his full talk in the video below to hear him explain these more fully.Tourism Gives BackAnother photographer making a difference is Colby Brown. As his landscape and travel photography took him around the world, he came to realize that tourists never really know where our money is going. Are we supporting a local community with the dollars we spend there, or is it going to a larger corporation somewhere else?So he founded The Giving Lens, an organization that blends photo education with support for various nongovernmental organizations and causes spanning the globe.“I started giving lens with the idea of making it easier for artists to make a tangible difference in the world,” Brown said. They do this by taking teams of photographers of all skill levels on photo adventures to places like Nicaragua, Tanzania, Uganda, Morocco and Jordan.While trip participants get to see the world and improve their photography skills, they also partner with non-profit organizations to support the work they’re doing in the community. And The Giving Lens donates up to 50 percent of their profits to these groups doing incredible work.I’m adding one of these trips to my bucket list, even though my current photo skills are limited to my smartphone’s capabilities.Nature Sounds Become New MusicThe final social good artivist to speak at this event was the most surprising to me. I mean, would you expect to see the DJ at your favorite club use bird calls to make you move?That’s the unique way Ben Mirin blends his music producing skills with his love of the sounds of nature to inspire and teach people about the world.“My job as a producer is to be a vehicle for what is already singing around the world,” Mirin said. “We can use art to break down perceived barriers and allow anybody to get involved with saving the planet,” he said.A lifelong naturalist and musician, as well as a National Geographic Explorer, Mirin leads expeditions to record endangered wildlife sounds and samples them into his music to raise awareness.If you watch this replay of this event until the end, you can hear the results.last_img read more

Plant Protection: A Modern Medieval Castle Story

first_imgVigilant guards stand at the gates.  In times of peace, they let down the drawbridge, and the townspeople carry on their trade.  Farmers bring in their crops for the marketplace, and local craftsmen and pedlars keep the local economy bustling.  Yet the sentries maintain a watchful eye, aware that numerous interlopers are about.  Aliens constantly seek entry into these most vulnerable points in the castle walls.  The guards, however, are well trained.  They know the behavior patterns of most would-be intruders.  Any attempted invasion is usually rebuffed by a rapid “drawbridge up!” response till the danger has passed.  Day and night, through all seasons and all kinds of weather, these diligent sentries stand ready at their posts, maintaining security for the townspeople inside.    One day, after the gates had been closed after a day of feasting and celebration, a clever interloper showed up.  He looked a little strange, but dressed as a local merchant, he insisted he had important business in town that couldn’t wait till morning.  The guards, a bit wary at first but in high spirits from the long party, checked his I.D.  He had the necessary documents, and knew the password.  Yet this interloper, armed and dangerous, carried a secret weapon: a chemical spray able to intoxicate the guards and make them susceptible to the power of suggestion.  “Let me in,” the interloper whispered softly after surprising the guards with his potent perfume.  “It’s all right.  Everything will be just fine.  No one will ever know.”  He imitated the motions of turning the cranks that would relax the heavy chains.  Overcome by the hypnotic vapors, the guards followed his motions, and soon the drawbridge came winding down.    Once inside, the interloper went quickly to work.  A local constable was quickly put out of commission by turning his gun against him.  The intruder entered a house, subdued the occupants, and set up a base of operations.  He signaled his cohorts, and before long, before the townspeople even knew what happened, the defenses in which they had trusted had been compromised: an enemy force was inside the gates.    A medieval tale?  No; look at your house plant.  It could be happening right there.  Yellow or sickly leaves could have suffered a similar fate.  Scientists have just discovered that bacteria can trick a leaf’s guard cells into letting down their defenses.    Botanists have known about guard cells for a long time.  Leaf surfaces are pockmarked by openings (sing. stoma, plural stomata), each surrounded by a pair of guard cells that regulate the opening and closing of the stomata.  The openings are important for exchange of gases and for transpiration, the release of water vapor from cellular respiration to the atmosphere.  Like water balloons under pressure, the sausage-shaped cells become rigid as water is pumped in, creating turgor pressure.  Unable to increase their girth, the guard cells curve outward, opening a pore between them.  Relaxation of the turgor closes the stoma.  There can be a thousand stomata per square millimeter on a leaf surface (see CSBSJU lecture notes), each with their own pair of guard cells.    The opening and closing of stomata is not merely a function of water availability.  A host of specialized proteins and molecules regulate the guard cells’ actions.  The complexity of these regulators was described this month by a trio of researchers at Penn State.  Reporting in PLoS Biology,1 they identified more than 40 components of the guard cell regulatory network, and that the network is robust against a wide variety of perturbations.  From conifers to cacti, from African violets to garden weeds, stomata with their guard cells keep trillions of leaves operating as effective harvesters of sunlight, with benefits for all life.  “To our knowledge,” the researchers said without mentioning evolution, “this is one of the most complex biological networks ever modeled in a dynamical fashion.”    But back to our castle story.  Other scientists just made a surprising discovery.  Stomata are not only avenues for gas and water exchange: they really have “guard” cells with a security role.  Melotto et al. at Michigan State, writing in Cell,2 found that guard cells respond to the presence of bacteria.  They can sense the flagellin molecules in Pseudomonas syringae, a common leaf pathogen, and close the stomata to defend against invasion.  This clever bacterium, though, like our castle intruder, carries a molecule that mimics the “open sesame” command of regulators inside, and can trick the guard cells into letting down the leaf defenses.  Once inside, the bacteria have a much easier time going about their work of using leaf resources for their own needs.  Some infected cells will try to stop the invasion by committing suicide, but the inner defense system is not nearly as effective as the stomata.  We can no longer think of stomata as simple, passive ports of entry for bacteria.  “Surprisingly,” they wrote, “we found that stomatal closure is part of a plant innate immune response to restrict bacterial invasion.”  In the same issue of Cell,3 Schultz-Lefert and Robatzek commented on this discovery, adding that “pathogenic bacteria have evolved strategies to suppress the closure of stomata.”1Li, Assman and Albert, “Predicting Essential Components of Signal Transduction Networks: A Dynamic Model of Guard Cell Abscisic Acid Signaling,” Public Library of Science: Biology, Volume 4, Issue 10, September 2006.2Melotto et al., “Plant Stomata Function in Innate Immunity against Bacterial Invasion,” Cell, Volume 126, Issue 5, 8 September 2006, Pages 969-980.3Schultz-Lefert and Robatzek, “Plant Pathogens Trick Guard Cells into Opening the Gates,” Cell, Volume 126, Issue 5, 8 September 2006, Pages 831-834.We tricked you by posing this as a contest between good and evil, between peace-loving leaf cells and dastardly bacteria up to no good.  Metaphors bewitch you, remember? (see 07/04/2003).  Plants and bacteria are not sentient beings.  We should liberate our minds from the tendency to view these ecological interactions in anthropomorphic terms.  The converse is not true; human beings are sentient moral agents; no one should take this commentary as support for viewing terrorism as a natural regulatory response to civilization, for instance.  But it is possible that bacteria act as a counterbalance in the overall ecology.  Nature is filled with counterbalances, with accelerator pedals and brakes, with promoters and terminators.  Bacteria invading a leaf may look to us like selfish invaders, but what if they have a role to play, preventing a plant community from growing beyond its resources?  Many bacterial invasions occur after periods of high humidity or drenching rainstorms.  It’s possible to look at the ecological community as a well-regulated system of checks and balances, responding to perturbations in a way that ensures the long-term survival of the whole.  Most of the time, it works.  Plant communities endure despite major geological and climatic changes.  Clearly, things get out of balance sometimes, but maybe that was not the original intent of these well-regulated systems in the original creation.  We don’t need to resort to the evolutionary selfishness metaphors.  We should not personify bacteria, speculating that they “have evolved strategies” to get their own way.  Maybe they’re just doing the best job they can in a messed-up world.    The important point of these articles is not in some moral anthropomorphism, but in the realization that here is another example of an interrelated, regulated system that could never have evolved by some unguided processes.  Stomata may have looked like simple pores to earlier scientists; now we know that there is a whole network of regulators and detectors, composed of at least 40 parts, that work together to ensure the proper functioning and security of the photosynthetic factories on which all multicellular life depends.  This has been the pattern of scientific discovery ever since the discovery of DNA.  No matter where you look, life is much more sophisticated than one could have imagined.    An evolutionary astrobiologist was heard today commenting on the arrangement of cells in leaves.  He pointed out that not only are individual leaf cells optimized to filter in the solar wavelengths most useful for photosynthesis, but that they are stacked in formations that act as waveguides, funneling in the vital green wavelengths while reflecting and passing through the infrared wavelengths that would otherwise overheat the power generators.  In other words, here are two separate and independent designs that contribute to the optimization of photosynthesis.  In a declaration of folly astonishing in its dimensions, he exclaimed, without even batting an eye, isn’t it amazing that plants figured this out by themselves!.(Visited 12 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Top 10 Most Egregious SEO Mistakes

first_img SEO Originally published Mar 13, 2008 11:08:00 AM, updated March 21 2013 As an Internet Marketing Advisor at HubSpot, I get to talk to all of the people who are interested in learning more about our inbound marketing system and who want to do internet marketing more effectively.Some of them know that they want our help; know what they need to do and they have a pretty good idea of how to do it. They just need some guidance and the right tools and systems in place.Most people, though, still have a lot to learn. Search Engine Optimization, although only a piece of what we help people do, seems to be the most common challenge that causes people to initially seek our help. It’s also the thing that people seem most confused about, as well as the thing that people make the most mistakes doing, whether they have a SEO consultant involved or not.The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….Publish new GREAT content on new pages on your website REGULARLY.People get so confused about SEO. They are usually just wrapped up in all of the details.But, if you want to do SEO correctly, there’s one thing that you will spend the majority of your time doing: writing great content.We’re talking 90% of the time you spend doing SEO should be spent writing about you, your industry, your business, your products, your services and the problems you solve for your clients. All stuff that should be second nature to you.Yeah. You need to learn a few other things.But, if you can write, you can do SEO. The rest can be taught. And the rest should not distract you from writing.Unless… you fall victim to one of these mistakes.Top 10 Most Egregious SEO MistakesDavid Letterman Style, here it is:#10. You’re optimizing your website around really common (probably really popular) keywords that you’ll never be able to rank for. In the last week, I’ve had two people tell me they wanted to optimize their site around “leadership”. I said, good luck competing with Wikipedia and About.com.#9. Everyone of your title tags has the same keyword phrase in it. And it’s your company name. The title tag on a page is probably the most important on-page SEO factor to consider when creating new pages. You probably already rank well for a search on your company name, so you can safely leave that out and still get that traffic. So, make sure you pick appropriate keyword phrases for each page that are phrases that someone is going to type into a search engine in order to find a product or service like yours.#8. Dynamic URLs without your keywords in it. You bought a fancy shopping cart or content management system (CMS) that uses dynamic urls with all kinds of random numbers and random letters in the url. Your URLs should be readable by humans because search engines read words like humans too. The words in your URLs is another very important signal to search engines what that page is about. So, get yourself a CMS that allows you to control your urls or get yourself a URL rewriter. Include your keywords in your URLs.#7. You used images as headings. Headings are usually the big bold letters right above the content at the top of a page usually below your navigation. See “HubSpot Inbound Internet Marketing Blog”. That’s a heading. If these are “words built with images” (designers do this to control the font of the text), search engines aren’t reading them. These should be text. Pick a web safe font that’s close to what you want. Go with that.#6. Number 6 is equally egregious, but a little less common nowadays unless your website is circa 1997… If your navigation is built using image buttons instead of text, you’re giving search engine one less signal about what that page is about. See #7 for a fix: Use text.#5. All of the above. I’ve seen it happen. I’ve seen sites with all of the above mistakes. Really. Honest.#4. Doing SEO after the website is designed and built. For some reason, people think SEO should start afterwards. I’ve been racking my brain for an analogy, but it’s really pretty simple: Do you go on a trip before you pack? Do you launch a business before writing some sort of business plan? Do you visit to a friend’s new house without printing out driving directions?SEO done right allows you to determine what content to write in order to get traffic from search engines. And you shouldn’t design a site before you know what content will be on it. I’m not saying that you should change your business model or product name based on what keywords will be easiest to rank for, but you should consider it. I guarantee you that your competitors or smart internet marketers are doing this homework. Why not claim the search traffic for your business? It only takes a little bit of planning.Plus, if you go to a designer or web developer that isn’t an expert at SEO (Most aren’t – even though they say they are), they may not implement a system that allows you to publish new pages and optimize your site around your keywords without paying them $100/hour to make the changes and additions for you. Someone that knows SEO will launch your website in a system that allows you to easily do SEO on a continous basis.Which brings us to…#3. Our design firm “DID” SEO for us. This one is probably the most common. There is no such thing as “BEING DONE” with SEO. It’s an ongoing thing. Just the other night, I logged into HubSpot’s Keyword Grader tool and found 2 new keywords that we should target. We rank not-quite-on-the-first-page for both of them and both of them could deliver several hundred visitors/month once we get to the first page. That’s hundreds more visitors we could attract to our site – with a bit of effort. And we already rank for “internet marketing”, “internet marketing software” and a bunch of other great phrases that are relevant to our business. Doing SEO once is like doing prospecting once. If your salesperson said “I called prospects last month” as a reason for not calling any new prospects this month, what would you say to them right before you fired them?#2. You built your website entirely in flash. You might as well put an invisible shield up between you and the search engines because they don’t see you.#1. And the number one most egregious mistake. Drumroll, please… Your site is built entirely in flash, you’re a web design firm, and you advertise that you do SEO. I’ve run into two of these people recently. I won’t link to them even though they deserve to be called out.That about covers it. I hope this was a fun way for you to learn HOW TO DO SEO and not just HOW NOT TO DO SEO. I recently wrote a more detailed post on my blog about how to continuously identify new keywords for your content creation and link building efforts which details the few things that you need to know besides content creation to do SEO effectively. It should dispel any misconception that SEO is some mysterious science not comprehensible by mere business mortals. Have you seen other egregious SEO mistakes that should be included in the Top 100 List?  Leave a comment below and share with the community.Free eBook: Introduction to Search Engine Optimization Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img It’s about time your business started taking advantage of SEO to increase organic traffic.Download this free ebook to learn how to successfully optimize your website and content to get found online. Topics:last_img read more

Study: Educating Your Customers About the Web Could Make Them Smarter

first_imgUsing Google to search the internet is more than just good for your customers, it can make them younger and smarter! Download the free webinar American Journal of Geriatric Psychiatry, Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Asmarketers, it is important to realize that many of your customers maynot be as familiar in the ways of the Web as you are, and educating yourcustomers – no matter their age – will result in long-term gains foryour company.  Translation?  Those actively using the Internet had twice as much brain activity than the non-Web-savvy group.    peoplewho search the Internet regularly are stimulating areas of theirbrains, which may affect the efficiency of how the brain encodes newinformation.   to learn how to turn yourwebsite into an internet marketing machine. Asthe brain ages, a number of structural and functional changes occur,which can impact how we process thoughts. According to a recentlypublished study in the Image is of Ivy Bean, the world’s oldest Twitterer at 105 years of age. (Courtesy of U.K.’s Now, time to teach Grandma how to Google. Daily Mail). Want to learn more about how you can useinbound marketing to grow yourbusiness? Webinar: RethinkingMarketing UCLA researchers scanned the brains of 24 men andwomen aged 55 to 78 and discovered that the effects of web surfinglasted long after they logged off.   This is “encouraging to learn thatfor even a relatively short period of time spent using a computer, itcan result in enhanced brain activity function,” says study author Dr.Gary Small.  He continues, “Our most striking finding was that Internetsearching appears to engage a greater extent of neural circuitry thatis not activated during reading.”   Originally published Oct 28, 2009 3:30:00 PM, updated March 21 2013last_img read more

Obama’s Campaign Guru Shares How Technology Impacts Social Change

first_img Flickr Obama’s campaign explains: “The world needs an easy way to meet up with people. The most amazing things happen when people meet up. This is more important than the iPad.” another social startup, the tech guru has much to share about the role technology plays in social change. Meetup Scott Heiferman TechCrunch Disrupt conference Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Meetup The panelists explain that today’s online world is about creating a culture of sharing, whether it be content through blogs, photos through Social networks allow people to connect with each other and build relationships online. Businesses and brands take advantage of the growing popularity of social media to interact with consumers and create a personalized image online. How about beyond the web? or some type of offline event and have people come in contact with other like-minded individuals, who all share the common grounds of knowing your brand. Such meetings spark new thoughts and ideas, which will 1) benefit your company, 2) inspire social change in communities, and 3) create a sense of inclusion among fans. Taking social networks offline is an emerging trend, and the first step to true social change. , weighing in on an increasingly important question: Take social networking to the next level and have people meet in person. , a site designed to help people self-organize and meet each other, with the goal of improving themselves or their communities. CEO Download the free webinar , and  followed a similar route, whose advocacy for change drew in fans and followers and ultimately, sparked a movement. . Relationships are key to building social platforms, and it’s crucial to empower people to nurture these relationships beyond just the internet. to learn how to turn your website into an internet marketing machine. Hughes As digital tools create communities, how will they create change in the offline world?center_img Originally published May 27, 2010 11:00:00 AM, updated October 20 2016 Having a concrete message attracts fans, who become avid followers, who, when united together, become a movement. “With existing networks, it’s easy to build a movement. You have to make sure that energy turns into practice and action,” states  is a man of social wisdom. From co-founding Facebook to developing President Obama’s powerful online campaign to now creating A fitting example is . , or status updates through , NY Congressional Candidate, the trio took part in a robust panel at the  Marketing Takeaway Reshma Saujani Topics: Create a Meetup , CEO of Webinar: Re-thinking Marketing Want to learn more about how you can use inbound marketing to grow your business? Facebook Jumo, Heiferman Chris Hughes Social Media Campaigns Along with last_img read more

5 Ways to Prepare for the Future of Email Marketing

center_img MarketingSherpa’s recent Email Marketing Summit , HubSpot’s Product Manager and 2. Forget About List Rental . Here are some of Karen’s insights that will prepare you for the future of email marketing: , 67% of people do not display images by default in their email system. Also, try to build shorter copy where the call to action is at the very top. Do you think another major innovation will define the future of email marketing? If so, which one? , tackled in her presentation at 1. Cultivate Your House List Topics: Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more