Tag: 上海水磨会所

ICC World Cup Dale Steyn not bothered about choker’s tag; want to finish with World Cup title

first_imgSouth Africa has never won ICC 50-over World Cup. Dale Steyn is set to play his last ODI World Cup. South Africa will play the World Cup opener against England.  “I will give my best during this World Cup. I have got all the important trophies in my drawing room except this World Cup. I want to have the World Cup medal before I quit the game,” Steyn told The Times of India.”I am just not bothered [about choker’s tag following South Africa]. Incidentally, we could not win any World Cup title after coming back to international cricket. In 1992, we lost due to a silly rain rule. After that, we did well but we could not win the Cup.”Steyn conceded South Africa aren’t being considered favourites but said the team is confident in the lead up to the big tournament. South Africa open their campaign against overwhelming favourites and hosts, England on May 30.”… The whole team is motivated like never before. I am personally trying to convince my teammates that we should not waste this opportunity as well. I was injured before the IPL. But rehabilitation was going on. I have been telling my physio that I have to be fit, fully fit for the World Cup. We’ll start the campaign as one of the confident teams,” Steyn added.”[Our] Batting department will have specialist batsmen and three to four allrounders. If you go through the list, it may not be great but quite good. The atmosphere of World Cup will encourage the whole team to do well.”We’ll tell ourselves, ‘let us all give it a go’. Forget about the past. But prove the whole world that South Africa also can play excellent brand of cricket. And if we can manage to do that, we’ll progress in the tournament.” New Delhi: South Africa have been perennial underachievers at the World Cup but pace sensation Dale Steyn believes the Proteas are pumped up and are willing to give their best at the quadrennial tournament, starting May 30 in England and Wales. South Africa aka ‘Proteas’ have had hearthbreaks at the World Cup due to rain rule in 192, a run out in 1999 and Dale Steyn’s penultimate over in 2015, they have been pencil thin close to reach the final of the biggest event in cricket.With AB de Villiers retiring months ahead of the World Cup, South Africa are not among the favourites but Dale Steyn is confident the Proteas will forget the past and play as a unit.Marred by injury concerns in the recent past, Dale Steyn has played very little ODI cricket in the last three years (13 matches since 2017) but the veteran pacer says he is ready to give his best.Steyn, 35, is in the twilight of his career and modern-day great is keen on finishing his celebrated career with a World Cup medal around his neck. For all the Latest Sports News News, ICC World Cup News, Download News Nation Android and iOS Mobile Apps. highlightslast_img read more

Hale decides to walk away from Syracuse football team after recurring injuries, never appearing in game

first_img Facebook Twitter Google+ Published on October 29, 2014 at 12:18 am Contact Sam: [email protected] | @SamBlum3 First it was a torn ACL in the spring of his sophomore year. A year later, it was a torn meniscus. Then another surgery to clean up cartilage followed three months later.Three surgeries on his right knee in a 15-month span forced Keenan Hale to say goodbye to a Syracuse football career that, four years in the making, never even started.“I just realized it’s my time to go,” Hale said. “I can do so many more things and I realize that. I really enjoyed every moment that I’ve had, but I just realized it’s my time.“It was probably one of the hardest things I’ve had to do.”SU Athletics announced Monday that Hale has ended his football career and left the team, but Hale said the decision was made “a couple weeks ago.” He said his right knee, which has been injury-prone, is fine now. But being able to avoid further injury was the deciding factor for the senior wide receiver who never played a game for the Orange.AdvertisementThis is placeholder textHale said the decision was ultimately his, but one he relied on his family, the SU coaching staff, and doctors to help him make. Now, he plans to go to graduate school for international business management.“It is hard, it’s always hard when you see a young man who wants to be playing football and then it’s taken away from him in an uncontrollable way,” SU head coach Scott Shafer said during his weekly teleconference on Tuesday. “It’ll make him stronger down the road.”Hale said he envisioned his life 20 years down the line and didn’t want any more injuries to hinder his abilities later in life.“The risks aren’t really worth it for me to say I should still be on the field,” Hale said.Coming out of high school, Hale expected to be a big-time college athlete. He had a vision for a stellar athletic career that never panned out.He was a two-star recruit out of The McCallie School in Chattanooga, Tennessee, according to Scout.com. He committed to the Orange early in his senior season and left offers from Vanderbilt and Arkansas on the table.At McCallie, Hale was a three-sport star. He was an all-state selection in football and track and field. He racked up 860 receiving yards as a senior and could clear 6 feet, 8 inches on the high jump.“I just felt like he had a lot of good football ahead of him,” said Rick Whitt, his former McCallie football head coach, “that he would be a contributor to a program and develop into a good football player.”Hale’s contributions have been felt more off the field. Having had a career derailed by injuries, he’s become a mentor to other athletes suffering similar ailments. He mentored junior nose tackle John Raymon, who suffered a season-ending knee injury last year.He outlined specific aspects of the recovery process with Raymon, like which machines in the weight room he should use, and mentored him on the mentality he should have.“I just tell them, this is what you’re going to have to do,” Hale said. “The trainers can tell you all day long that you’re going to have to do it, but I try to give them the extra tips of how I was able to get back and how to cope.”And while coping with injuries has become second nature for Hale, it was not something he’d ever dealt with before coming to Syracuse.After his sophomore season, he had seen improvement in his play and believed he had put himself in position to earn significant playing time as a junior.But while his reflection of his career comes with no regret for his decision to leave, there is a feeling of wishing he had done more.“Coming into college, expecting to be a big college athlete and doing this and that, it’s tough,” Hale said. “A lot of things happen. And I think these injuries really help me look at my life.“… You have so many things that you can offer.” Commentscenter_img Related Stories Hale to miss 2013 seasonEnoicy, Hale to have surgery for lower-body injurieslast_img read more

DOCTOR ADMITS LYING TO PRACTISE IN CO DONEGAL

first_imgA doctor admitted lying in order to practise medicine in Ireland including Donegal because he feared for his livelihood.Dr Failsal Siddiqui blamed pressure from the murder of his younger brother in Pakistan and the subsequent death of his father from grief for the events that led to him covering up disciplinary proceedings taken against him in the UK.Dr Siddiqui, who has worked as an orthopaedic surgeon in hospitals in Cork, Kerry, Waterford, Drogheda and Donegal said he regrets his lie ‘every day’ and prays for forgiveness. The Pakistani born doctor faces one allegation of professional misconduct before a fitness to practise inquiry for failing to reveal in his application for Irish registration as a doctor in June 2011, that the UK’s General Medical Council had imposed conditions on his registration two months earlier.It arose out of a complaint made by a patient at Kingston Hospital, London after Dr Siddiqui treated the man’s ruptured Achilles tendon by placing his leg in a cast.He has told the inquiry that he failed to turn up to proceedings against him in the UK because of the extraordinary pressure he was under at the time.His barrister Rosemary Mallon requested that the Medical Council take in to consideration the desperate circumstances of Dr Siddiqui found himself in when considering if he should be found guilty of professional misconduct. “It was and mistake and it was poor judgement. There’s no malice, there’s no greed here. This was done because he was in desperate circumstances and desperate times,” Ms Mallon said. DOCTOR ADMITS LYING TO PRACTISE IN CO DONEGAL was last modified: October 10th, 2013 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:doctordonegalIrish Medical Councilpractiselast_img read more

Defender Taiwo being linked with move to Portugal

first_imgBenfica are being linked with a move for Taye Taiwo.The Nigerian left-back, who spent the second half of last season on loan at QPR from AC Milan, expects to leave the San Siro on a permanent basis this summer.“If Benfica are considering signing me for the next season, then I can only thank them for showing an interest in me,” Taiwo was quoted as saying by O Jogo.“My plan is to develop and improve myself every year and next season it will also be like that. Benfica would be a good club for me to develop and improve myself.”This page is regularly updated.Follow West London Sport on Twitter Find us on Facebooklast_img read more

Rings and things … other ways to prevent HIV are on the cards

first_imgTrials have shown that rates of HIV infection are reduced if people not infected with HIV take anti-retrovirals – known as pre-exposure prophylaxis (PrEP). Just two African countries have approved PrEP for now: South Africa and Kenya.Pre-exposure prophylaxis is providing an exciting new innovation to tackle HIV prevention.Linda-Gail BekkerThe rate of HIV infection remains greater than the number of people initiating treatment. This imbalance will stop the eradication of HIV/AIDS. It begs for increased investment into primary prevention.Primary prevention caters to people who are HIV negative. It aims to reduce their chance of becoming infected. There are certain populations, now referred to as key populations, in whom the burden of infection is disproportionately high. These include men who have sex with men, sex workers, people who inject drugs, transgender people, and, in sub-Saharan Africa, adolescent girls and young women. Primary prevention should be tailored, and scaled up, for these groups.Primary prevention can be provided in a number of ways. But the most exciting new innovation is pre-exposure prophylaxis (PrEP). PrEP is the use of anti-retrovirals by HIV-uninfected people to prevent HIV transmission. It is commonly given as a daily pill (sold as Truvada) to be taken orally in the same way that contraceptives are used to prevent pregnancy or antimalarial pills are taken before travelling to a high malaria risk area.Numerous clinical trials and demonstration projects in diverse settings and populations have been conducted with PrEP all showing that it works. PrEP is easy to take. It is also largely side effect free and safe. There is one hitch: it has to be taken consistently at the time of HIV exposure. Adherence has been oral PrEP’s biggest stumbling block.That’s why a huge effort is being made to find alternative ways to take PrEP. New formulations in the pipeline include long-acting injections, monthly vaginal rings, implants and topical gels, films and dissolving topical pills. The hope is that new formulations will make PrEP more accessible and convenient, particularly for adolescents and young people who may find a daily intervention cumbersome.PrEP for AfricaIn sub-Saharan Africa, teenage girls and young women are most at risk of HIV infection. There are 2000 new infections in this group every week. These women are vulnerable because of the high prevalence of both gender-based violence and the commonality of age-disparate relationships and transactional sex. These conditions can make it difficult for women to negotiate safer sex practices. PrEP would enable these women to protect themselves in advance, without their partner’s knowledge or consent.Kenya and South Africa are the only two African countries that have granted regulatory approval for PrEP.New interventions can only be useful if deployed and scaled up to the populations most in need. This raises questions of cost versus impact. It is hoped that new formulations and delivery systems will enhance choice, encourage use, and provide a platform from which PrEP roll out can be advocated.Adherence is PrEP’s Achilles’ heelAdherence is key. To block HIV transmission PrEP must be “in the system” at the time of HIV exposure. Its effectiveness decreases rapidly when this “effective coverage” is inconsistent. Good adherence gives almost 100% HIV transmission prevention. Poor adherence results in little to no protection.This is why, where possible, a daily dose during times of risk is recommended. But this may be difficult to achieve for some.In PrEP trials the following reasons were given for poor adherence:fear/experience of side effects,fear of interactions with alcohol and other drugs,forgetfulness,dislike of pill-taking, andfear of the discrimination associated with taking an anti-HIV pill.Alternative dosing strategies using longer acting formulations and PrEP delivery methods may well be another way to increase PrEP effectiveness.New PrEP frontiersTopical gels, which can be applied pre and post sex to rectal and vaginal tissue, were the first alternative formulations to be tested. But the results in women have been inconsistent. This formulation still holds promise in men who have sex with men although efficacy trials haven’t yet been conducted.An alternative strategy is a monthly vaginal ring, which in its current form contains slow-release dapivirine (another antiretroviral). Two large phase III clinical trials have demonstrated that the ring is effective and can reduce the chance of HIV infection by 27%-31%. In a sub analysis of different ages, older women once again fared better than young women.The benefit of the vaginal ring is that there are less side effects because the drug is released locally and only a small amount enters the blood stream. The other huge plus is that women are encouraged to insert and forget, only changing the ring on a monthly basis. The obvious catch is that this is only suitable for women and vaginal intercourse.The vaginal ring is undergoing further investigation.Another tool that is being investigated and could overcome the need for a daily pill is a long-acting monthly injection. An injection of the antiretroviral cabotegravir (cabotegravir LA) has been shown to be very effective at lowering viral loads in people being treated for HIV when administered every two months.Also being investigated are dissolving vaginal films – a bit like the breath fresheners that can be bought over the counter – as well as quick dissolving pills.Perhaps most exciting of all is the prospect of an implant, a small rod which can be surgically placed just under the skin and will be able to slowly release antiviral protection over months.Finally, new formulations are currently being investigated that will combine treatment for both contraception and preventing sexually transmitted infections. It is hoped that these multifunctional preventions may further encourage people to consistently use these products.A new challenge to the field is how these new clinical trials can be efficiently designed. To qualify for first-line use of PrEP, new pills and products will need to have improved or equivalent efficacy compared to the current oral PrEP. And they would need to have reduced or equivalent side effects. All these formulations and delivery methods are still in the early stages of testing, but look to be out on the market within the next two to five years depending on their success.Linda-Gail Bekker is a professor of medicine and deputy director of the Desmond Tutu HIV Centre at the Institute of Infectious Disease and Molecular Medicine, University of Cape Town. The article was originally published in The Conversation. Read the original article.last_img read more

YouTube’s New Award Show Is Google’s Trojan Horse Into Social TV

first_imgThe web’s thriving metropolis of video weirdness will soon host its very own real, live award show: The YouTube Music Awards. The event, coming on November 3, will take place on stage in New York and will be livestreamed around the world, in true YouTube fashion. Hosted by indie film darling Jason Schwartzman and directed by the perennially cool Spike Jonze, known best for his edgy music videos, YouTube is trying to out-hip the hip—and with big name guests like Lady Gaga, Eminem and Arcade Fire, it can probably succeed.But looking cool and putting together a star-studded show is merely the sound and fury. In recent days, Twitter and Facebook have both made some major plays in the social TV analytics space, which is red hot right now. Unlike those companies, Google can leverage its immense resources to craft its own Huge Live Event, broadcast over YouTube, soaking up Google+ user data. That could prove that not only is the third-most trafficked website in the world as relevant as ever—but that YouTube could be the most relevant force in the social TV space.That is, if it plays its cards right. Google Takes On … Everyone, ReallyForget Facebook and Twitter for a minute, if you will. With the YouTube Music Awards, Google’s big social TV move could have some symbolic collateral damage, namely to the stalwarts of the entertainment industry.MTV’s VMAs (don’t be caught dead saying “Video Music Awards”) have offered teens and twentysomethings a hip music awards alternative to the considerably more (literally) buttoned-up Grammys since 1984. If Miley Cyrus is any indication (and she is), the VMAs remain relevant after almost 30 years.But YouTube is more relevant. And because its content is user-created, that won’t be changing any time soon. YouTube is a strange confluence of mainstream artists (and their major labels) and Internet quirkiness ripe for memedom. Its unbridled randomness still thrives, and brands that manage to harness the social network’s odd energy and penchant for virality can thrive there. YouTube has sticking power—and its award show, just like the MTV VMAs 30-year-tenure, might too. Social TV Gets Hotter And HotterBeyond being big business for themselves, major award shows are big business for social networks, which see massive spikes in usage concurrent with live broadcast events. In 2012, the Grammy Awards drummed up 13 million “social media comments” on Twitter and Facebook, as tracked by social analytics firm Bluefin. The top three entertainment events that drummed up the most social buzz as of 2012 were music award shows. (That record was later bested by the 2012 election and the 2013 Super Bowl.) Tags:#music#YouTube taylor hatmaker 5 Outdoor Activities for Beating Office Burnout 9 Books That Make Perfect Gifts for Industry Ex… Related Posts 4 Keys to a Kid-Safe App 12 Unique Gifts for the Hard-to-Shop-for People… It’s no coincidence that Twitter bought Bluefin, the social analytics company conducting that very same research, earlier this year. There’s major money in insightful social data around viewing habits—and the more insight you can stockpile, the better. Twitter also partnered with Nielsen, the traditional TV ratings giant to add Twitter’s social TV analytics as a complement to Nielsen’s traditional viewership ratings. Meanwhile, Facebook will start selling its own social entertainment chatter to major networks like ABC, FOX, NBC and CBS, doled out in surely lucrative weekly reports.YouTube’s Social TV TrifectaThe intersection of streaming entertainment events and realtime social media activity is big business for the advertisers and content makers who can crack the code. And clearly, when it comes to social media, music award shows are some of the buzziest of all.If you’re Google, you’re sitting on a three ingredient formula for success: resources sufficient to craft your very own hyped-up award show, the online network to broadcast it over and, bettered by its recent splicing of Google+ DNA into YouTube comments, the social network to control the conversation.That’s not just major brand buzz and a ton of traffic—it’s a data goldmine.last_img read more

Sharapova comeback, teen’s dream run end at US Open

first_imgRoad Warriors sink Batang Pier “The emotions were high when it was 5-2,” she said. “I wanted to close it so much.”‘Unbelievable’ for StephensSpanish 12th seed Pablo Carreno Busta advanced to his second Grand Slam quarter-final with a 7-6 (7/2), 7-6 (7/4), 7-6 (7/3) victory over Shapovalov.The Canadian would have been the youngest Slam quarter-finalist since Michael Chang at the 1990 French Open, youngest US Open quarter-finalist since Andre Agassi in 1988 and first US Open qualifier in the last eight since Gilles Muller in 2008.“The biggest lesson is that I’m able to compete with these guys,” Shapovalov said. “I still think I have a lot of work to do.”Stephens, who was a 2013 Australian Open semi-finalist, missed 11 months with a foot injury that required surgery in January and returned only at Wimbledon, but has won 12 of her past 14 matches for her deepest US Open run in six tries.“I honestly couldn’t have asked for a better comeback,” Stephens said. “Making it to the quarter-finals here is unbelievable.”Wimbledon and Australian Open runner-up Venus Williams, the US ninth seed seeking her eighth Grand Slam title and third US Open crown, was to meet Spain’s Carla Suarez Navarro for a quarter-final spot.Wimbledon champion Garbine Muguruza, the third seed from Spain and leader in a fight for world number one, also was to face Czech 13th seed Petra Kvitova later.‘I just play perfect’Carreno Busta, the first player in Grand Slam history to face four qualifiers, has not dropped a set at the tournament.In a draw half assured of producing a first-time Slam finalist, he has a Tuesday quarter-final against either French 16th seed Lucas Pouille or Argentine 29th seed Diego Schwartzman. UPLB exempted from SEA Games class suspension Typhoon Kammuri accelerates, gains strength en route to PH Sharapova, whose five Grand Slam titles include the 2006 US Open, made 51 unforced errors to only 14 by Sevastova, whose 21 winners were half the 30-year-old Russian star’s total at Arthur Ashe Stadium.“She played unbelievable throughout the first and second set and I just kept fighting, running for every ball,” Sevastova said. “The third set could have gone either way.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutSevastova matched her best Slam run from last year’s US Open while 146th-ranked Sharapova served notice her game remains formidable, having defeated second-ranked Simona Halep in her dramatic opener on the New York hardcourts.Sharapova tested positive for the banned blood booster meldonium at the 2016 Australian Open and only returned from her suspension in April. She was snubbed for a French Open wildcard, missed Wimbledon with a thigh injury but received a wildcard for the US Open despite only one hardcourt tuneup match due to a left forearm injury.Sharapova blasted a backhand down-the-line winner to break for a 3-1 edge. Sevastova broke back in the seventh game but Sharapova broke again in the last, taking the first set after 27 minutes with a forehand crosscourt winner.But Sharapova hit a forehand wide to surrender a break to put the Latvian ahead 2-1 in the second set and Sevastova held from there, aided by Sharapova’s 16-2 edge in unforced errors in the set.Sharapova double faulted to hand Sevastova a break to open the final set and the Latvian broke again at love for a 3-0 lead.Sharapova then had a blistered right middle finger taped by a trainer and immediately broke back and held. But Sevastova held at love, broke again and took the match on a service winner.ADVERTISEMENT Don’t miss out on the latest news and information. MOST READ Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Carreno Busta won his third career ATP title in May on Estoril clay then reached his first Slam quarter-final at the French Open, where he retired against Rafael Nadal with an abdominal injury that kept him out of Wimbledon.Shapovalov’s bid collapsed thanks to going 3-of-13 on break points and making 55 unforced errors against 54 winners, Carreno Busta with 25 winners against 29 unforced errors.“At the beginning I was a little bit discouraged, maybe nervous,” Carreno Busta said. “In the tie-breaks I just played perfect. It was an amazing victory for me.”Later men’s matches pitted South African 28th seed Kevin Anderson against Italy’s Paolo Lorenzi and German 23rd seed Mischa Zverev against US 17th seed Sam Querrey. CBB LATEST STORIEScenter_img SEA Games in Calabarzon safe, secure – Solcom chief WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Read Next Kammuri turning to super typhoon less likely but possible — Pagasa Sports venues to be ready in time for SEA Games PLAY LIST 00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Maria Sharapova of Russia (left) waves to the crowd after her women’s singles fourth round match loss to Anastasija Sevastova of Latvia (inset) on Day Seven of the 2017 US Open at the USTA Billie Jean King National Tennis Center on September 3, 2017. AFPNEW YORK, United States — Maria Sharapova’s Grand Slam comeback after a 15-month doping ban ended in defeat Sunday at the US Open, as did the dream run of Canadian 18-year-old Denis Shapovalov.Latvian 16th seed Anastasija Sevastova rallied to eliminate former world number one Sharapova 5-7, 6-4, 6-2 and book a quarter-final berth against American Sloane Stephens, who ousted Germany’s Julia Goerges 6-3, 3-6, 6-1.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC LOOK: Venues for 2019 SEA Games View commentslast_img read more

Inbound Marketing at a Maasai Village in Kenya

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 17, 2008 10:38:00 AM, updated October 01 2019 Don’t advertise. All the safari guides know that there are a number of native villages that will accept outside guests, but you will not find any advertisements to tour the villages or any promotion of it as an activity. The only way we knew about it is that we have friends who have gone on safari before and the sent us pictures of their visit to a village and told us about it. If you think about it, advertising would probably have a negative effect on “business” since the village might feel a lot less “authentic” if there were pamphlets about it at the concierge desk including a $2 off coupon.Encourage user participation. Right from the first few minutes of our visit, the Maasai were asking us to join them in a number of activities, including dancing the “welcome dance” like in the photo above with me in the white t-shirt. (Yes, there is actually video of me dancing with the Maasai. No, you will not get to see it.)  Encouraging feedback, comments and interactions with your users or customers is an important part of inbound marketing because the company no longer controls or owns the market – the customers are in charge now, and you really want to give them a voice and listen to it.Generate lots of content. One fundamental principle of inbound marketing is that companies should act more like publishers, because publishing lots of content relevant to your market creates a magnetic effect of drawing more people toward your content and your company website. The Maasai have embraced this concept. Though they do not create much content themselves – they embrace user generated content because they were always encouraging us to take more and more photos.  Literally, every three stpes in the village, they asked us to take more and more photos.  The marketing benefit of this is that the more photos people take the more likely there will be good an interesting photos that people will share on photo sharing sites like Flickr, continuing to spread the word about visiting a Maasai village.Gather customer feedback. Our guide asked us twice during the visit if we were enjoying ourselves and what they could do differently. At the end he specifically asked a couple questions about certain parts of the visit and if a couple of the other villagers had been helpful or not.  If you are an inbound marketing guru, you know that only if you have a remarkable product will others spread your message for you.  Our guide was very interested in making sure we had a remarkable experience and were more likely to tell others.Ask for recommendations. Finally, if you have a remarkable product, there is something you can do to encourage your customers to spread your message even more.  Ask them.  After we had given some feedback to our guide and said our visit was enjoyable, he asked us to tell our friends to come to Kenya and visit a Maasai village during their trip.Note: I know that it is highly unlikely that someone from a Maasai village in Amboseli, Kenya is reading blog articles and books from places like HubSpot, David Meerman Scott and Seth Godin and then devising an inbound marketing strategy based on that information.  The likely scenario is that all of this just evolved.  However, it is still interesting to me the way that it evolved, and that their strategy embraces inbound marketing so much.What do you think?  Have you seen other interesting and unexpected examples of inbound marketing? Topics:center_img I recently returned from a safari in Kenya (it was a great trip and I recommend it to everyone).  On one of the days, we visited a village of Maasai, which are a semi-nomadic indigenous people.  I wasn’t expecting to pick up any interesting marketing tidbits that day, but on the drive back to where we were staying, I realized that maybe there were some relevant inbound marketing takeaways… Inbound Marketinglast_img read more

8 Great Tips From An Email Marketing Maven

first_img Email Marketing Originally published Nov 3, 2008 4:10:00 PM, updated October 30 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Scott Kirsner from The Boston Globe posted a video interview on his blog today with Gail Goodman, CEO of Constant Contact .  We’re really big fans of Gail here at HubSpot.  She is, as we say in Boston, “wicked smart” and an exceptional entrepreneur (ConstantContact went public last year).  HubSpot is fortunate enough to have Gail on our board of directors. Oh, and by the way, Gail knows a thing or two about email marketing.  ConstantContact has over 200,000 customers. Quick Tips From An Email Marketing Maven 1.  It’s all about relevance.  Be interesting.  Don’t be self-serving.2.  Keep it short and sweet so people read it immediately.  “I’ll get to it later” is the kiss of death.3.  Don’t revert to your “formal” voice when writing.  You’ve got a personality, show it.4.  Put a teaser in the email, and a link back to your website.  Engage them there.5.  Links in the email are great because they’re trackable.  You can figure out what’s working.6.  Once a month is about the right level of frequency for most small businesses.7.  Two things that get your email opened: #1:  “From” and #2 “Subject”. 8.  Most important:   Be Empathetic!   If you “listen between the lines” in the video, you’ll see several times where Gail suggests asking yourself “how would you react?”All things considered, we’d rather you focus on inbound marketing .  But, if you’re spending some energy on email marketing, you might as well do it well and get your messages read. Topics:last_img read more

How to Kill Your Viral Marketing Contest

first_img Social Media Marketing Book extended play . The opening slot on Slash’s Monster Energy Bash Well, I’ve been a huge Slash fan since I first heard GNR in L.A. in 1987. Over the years, I’ve dressed up as Slash for Halloween (alongside a beautiful Axl), photographed him in venues large and small, and attempted to play with the world’s most fun GNR tribute band, Mr. Brownstone. Topics: (votes in our case). In fact, the contest organizers gave a magnet for traffic, inbound links, viral interest and ultimately conversions This is a guest article written by Ilya Mirman, VP Marketing at Cilk Arts, a HubSpot friend and customer. You can follow Ilya on Twitter Live Webinar: The Science of ReTweets With Dan Zarrella Your Next Record viral marketing tools and techniques Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Let’s jam?! $10,000 in new gear and endorsement deals from Ernie Ball Music Man The ” Reserve your spot now DM me Remove the “need to register in order to vote” hurdle. You’ll be glad you did. There will be a ton more traffic and votes, which will further help separate the wheat from the chaff. (And yes, I’ll be first to admit that “Motel Detroit” is chaff.) You’ll also get: The good news is that the contest will go on for several more weeks. So, Vote for Filthy Knuckle . our band page A $10,000 Guitar Center shopping spree What to do NOW? , produced by producer Mike Clink (of Guns N’ Roses, Megadeth, Mötley Crüe) some great advice on how to promote your band for a 30 minute overview of the Science of ReTweets! Originally published Mar 16, 2010 8:30:00 AM, updated October 20 2016 BUT: The contest organizers — perhaps unwittingly — added a HUGE speed-bump into the mix.  In order to vote, fans must first REGISTER, answering all sorts of questions and sharing data they might not want to share just yet (e.g. their contact info, demographics, etc.). The result is that this inevitably reduces the pass-along value. Rather than Filthy Knuckle is Born Viral Campaigns An editorial feature on your band in Guitar World magazine Date and time: , and we wrote/recorded/mixed three songs in an evening. (Two of them suck, but one has actually grown on me: “Motel Detroit.” I think it’s sloppy, but has an arc…) The Speed Bump viral spreading So when I heard about the contest, I thought it’d be a blast to participate. With a couple friends, I formed the “supergroup” I have three suggestions: Filthy Knuckle 1. Guitar Center: And while some friends have certainly helped spread the word about Filthy Knuckle, I know the hurdle has cost us at least one substantial endorsement: that of my brother, 2. HubSpot blog readers: Friday, March 19, 2010 at 1:00pm ET  ! (Seriously — there’s no better way to communicate the problem with the registration hurdle than hijacking the contest in a fun direction.) A 3-song , and you have a shot at the greatest prize in the universe:  to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.. . No, it’s not because he still holds a grudge for his broken thumb or stitches on both eyebrows acquired during the decade that I was bigger than him. Rather, he didn’t want to impose on his 26,000 Twitter followers to go through the contest registration hassle. Photo courtesy of Tim Griffin. And then it was off to the races: use all the things HubSpot has taught us about turning comedian Eugene Mirman Many of the bands have figured this out and have found a bit of a way to game the flawed system: since we are all registered, it’s far easier for us to vote for each other than to get unregistered friends (and their friends) to vote. As a result, we are seeing bands offering to trade votes, become each others’ fans, etc. The top band has 15 fans…we have 11. WTF?! (with each person voting and then telling at least one other potential voter about it), we now have a dramatic reduction filter of 95-98% at each connection, given that the vast majority would not bother to register. So for all the work and investment Guitar Center and Slash put into promoting this, building widgets for people to share via Facebook and MySpace, every visit when that hurdle is in place represents a missed opportunity. (By the way — how’s Filthy Knuckle doing? Ridiculously awesome, for some strange reason. With a Buzz Factor of 99.59, we are in the top 20 out of the 3,500 bands. I seriously can’t figure that out, because these are real musicians, many with a great sound.) 3. Slash: Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the ” contest has all the makings of an absolutely kick-ass idea. Submit your band’s songs, promote it using Slash (the legendary guitarist from Guns N’ Roses) will write, record and perform your single. into @IlyaMirman in the age of the Internet — network, embed, drive press, etc., — and they’ve come up with “Buzz Factor,” a metric based on band views, plays, etc.last_img read more