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It’s a lost weekend for Ice Dogs

first_img“The four power-play goals were a big factor,” Adduono said. “It’s tough to blame anyone on the PK. We just aren’t quick enough … and the goalie has to be your best PK guy.” Dave Borrelli scored the Falcons’ third power-play goal at 15:12 of the second to give Fresno its first lead. But the Ice Dogs’ Brad Bonello answered less than two minutes later. Then in the final minute of the second, Fresno’s Matt O’Dette scored his second goal of the game, a stoppable slap shot from the point that goalie Mike Brown allowed to slip through his pads. Ten seconds later, Adduono pulled Brown, who allowed five goals on 22 shots, in favor of Brett Jaeger, who stopped nine of 11. “That one can’t go in. That’s a back-breaker. (Soft goals) have killed us all year,” Adduono said. Luke Curtin netted his second power-play goal of the game at 5:40 of the third period, giving Fresno a 6-4 lead. The Ice Dogs’ Brandon Schwartz scored with 11:58 remaining, but 1:55 later, Fresno’s Brett Hammond netted the game’s final goal. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! LONG BEACH – Having games in hand during any playoff chase is a nice luxury, especially when you need to make up some ground. The reverse side of that is the games mean nothing if you don’t make them count. The Ice Dogs got to use one game in hand Sunday evening in their attempt to rally past Utah and Victoria and into the ECHL Kelly Cup playoffs. Unfortunately for them, it didn’t count as they fell to the Fresno Falcons, 7-5, before a Long Beach Arena crowd of 3,013. The loss capped a lost weekend for the Ice Dogs, who played very well at times but dropped all three games. center_img The Ice Dogs (19-30-3) still have four games in hand against Victoria, which holds the eighth and final playoff spot in the National Conference and has an eight-point cushion, and two against Utah, which remains two points ahead. “We are blessed with games in hand,” coach Rick Adduono said. “But we’ve had four chances at home like this to make up some ground and step to the forefront, but there is always some factor that kills us.” The factor Sunday was goaltending, at least in Adduono’s mind. “I thought our forwards played pretty well, generated chances and scored enough for us to win the game,” Adduono said. “You can’t give up seven goals.” The Ice Dogs had their highest-scoring first period of the season, with Andrew Winnik, Ash Goldie and Terry Harrison doing it against Falcons goalie Scott Stirling in the first 9:24. However, they also gave up three goals, including two of Fresno’s four goals on six power-play chances. last_img read more

Sensory garden will be haven for blind learners

first_imgTheo Konqo (striped shirt) and Liyanda Kabani (white cap), learners from Zisukanya, in the sensory garden. (Images: Botanical Society of South Africa) Smell and touch will be the main senses the blind students at Zisukanya Early Childhood Development Centre in Cape Town will use to enjoy their new sensory garden.The Botanical Society of South Africa has launched the sensory garden at the Athlone School for the Blind for the young pupils from Zisukanya. It is a collaboration between MySchool, the Rotary Club of Kirstenbosch and the Redhatters Bridge Club, and will be a place where the children can engage with nature through touch and smell instead of sight.The MySchool MyVillage MyPlanet fundraising programme is one of South Africa’s biggest community support programmes. It raises essential funds for schools, charities and environmental organisations through a system that encourages cardholders to swipe their cards at retail partners. In turn, these donate a percentage of the purchase value to the beneficiary of the buyer’s choice.According to the Botanical Society, the sensory garden will promote educational opportunities and exposure to biodiversity not only for the Zisukanya pupils but for the children at Athlone School for the Blind and their families, as well as for staff.“It is the first step in what the Botanical Society hopes will become a multi-functional garden – a place where the children can play freely, enjoy the tranquillity of nature and have picnics with their friends, family and school staff.”AN ON-GOING EFFECTZaitoon Rabaney, the executive director of the Botanical Society, believes this initiative will have an ongoing effect.“As the garden grows and develops the school aims to involve the learners in maintaining the garden at each stage,” Rabaney said, “such as supplying the kids with watering cans and spades to maintain it, creating a sense of awareness and responsibility, so it becomes a space that they don’t just visit, but nurture and develop.”Zoë Mjoli (striped cap) and Likuwe Mgweba from Zisukanya experiencing some of the plants in the garden.This project speaks to one of the 16 targets set out in South Africa’s Strategy for Plant Conservation, according to the Botanical Society. The strategy emphasizes the importance of plant diversity and the need for conservation incorporated into communication, education and public awareness programmes.“It has been great to support this project and play a part in creating a space for special needs learners,” said Pieter Twine, MySchool’s general manager. “The garden allows for students to express their sensory and learning capabilities with a hands-on approach, while also promoting the education of healthy eating and an environmental awareness.“In addition to donating funds towards the garden, MySchool donated two benches made out of recycled material to be placed in the garden for teachers and learners to enjoy outdoor lessons and during break.”PLAY YOUR PARTAre you playing your part in transforming South Africa? If so, submit your story or video and let us know what you are doing to improve the country for all.last_img read more

Unfortunate reason boosts Ohio in egg production rankings

first_imgShare Facebook Twitter Google + LinkedIn Pinterest With avian influenza taking a terrible toll on egg laying operations to the west, Ohio has moved to the top of the list of egg production by state.“We were No. 2. and Ohio is now the No. 1 egg producing state in the country. Darke County just went to the No. 1 egg producing county in the country,” said Sam Custer, Agriculture and Natural Resources Extension educator in Darke County.The loss of upwards of 44 million birds in nearly 200 different locations, many in Iowa and Minnesota, devastated the U.S. egg industry and is still sending economic shockwaves throughout agriculture. Though summer heat has slowed down the highly contagious pathogen, Ohio poultry producers remain on high alert.“I think we have probably survived this spring. The warm temperatures have really slowed the virus from spreading. Waterfowl do carry the virus and there will be more concern when the birds start migrating in the fall. Each spring and fall are a concern for us for the next three to five years. We hope that mutation will change the virus to something not as severe as what we are seeing with the current virus,” Custer said. “Biosecurity in Ohio is at a whole new level compared to some of the states out west. It has only increased. You’ll see poultry farms with concrete barriers directing all foot and vehicle traffic to a central location to be sprayed with a disinfectant to kill the virus both going in and out. Guys are really watching it. If we would get an outbreak, guys would not leave the farm. They are still going to church, but that will change if there is an outbreak.”As the current top producing egg state, an avian influenza outbreak in Ohio would have major economic implications.“In Ohio, if we lost six months of production for half of our birds you’d look at 10% less corn consumed over all. It would really affect our grain market,” Custer said. “When we look at Ohio and our poultry production, and if we get avian influenza — and many people say it is not if but when — we are looking at up to a $1.8 billion loss per year. If we get an outbreak in this area, it would be devastating to both Darke and Mercer counties. Our concentration of poultry is very high. We hate to see this poultry show ban for our junior fair exhibitors, but what a great learning experience for them to be able to see the big picture. Agriculture is the No. 1 industry in Ohio and we have to protect that.”There are many logistical concerns with avian influenza as well.“There are big questions about how you dispose of 2.5 million birds from a facility. In Iowa layer operations, they are still trying to remove birds that have been dead for four to six weeks, so you can only imagine that process,” he said. “After three to four months it is possible to repopulate, which is what they are doing in Minnesota. The virus is fairly easy to kill with disinfectant once the building is emptied. But sometimes getting to all of the virus can be complicated. We also look at how that will affect swine producers as the animals in those areas of the quarantine will probably not be able to be moved either.”Some parts of the country are seeing egg shortages and increased prices as local supplies are feeling the crunch of reduced layer numbers nationwide. For now, the nation’s new top egg producer is preparing for the worst this fall and hoping to remain free from the devastation of avian influenza through increased biosecurity, vigilance and cooperation at the farm, county and state levels.last_img read more

WorkHands Wants To Become The Blue-Collar LinkedIn

first_imgA Comprehensive Guide to a Content Audit lauren orsini According to the most recent statistics from the Kaiser Family Foundation, blue collar workers make up roughly 60% of the workforce in each U.S. state.  However, you’d never know that browsing the Internet.While there are dozens of job boards that specialize in white collar jobs, if you’re looking for a skilled labor job, your best bet is to check your local Craigslist listings. The staff of WorkHands, is hoping to change that. A LinkedIn-like service for blue collar workers in the U.S., a new social network that launched Tuesday. Putting The Internet To WorkA software engineer, WorkHands CEO Patrick Cushing is the black sheep of his blue collar family. His dad fixed oil burners for a living, and his brother is a professional welder. He realized first hand that blue collar workers are always online, even if their jobs are not. “My brother has had Facebook since the beginning,” he said. “I looked at someone like my brother and realized he had all these online tools for his social life and none for his work career.”Perhaps because of the white collar backgrounds of most Silicon Valley types, most job networks are designed with similar job hunters in mind. There are thousands of blue collar professionals connected on LinkedIn, but Cushing argues that network doesn’t cater to them as specifically as WorkHands does. “Linkedin makes it really hard to demonstrate what you’re great at in the trades,” he said. “If you’re a great welder, one of the best ways to demonstrate that is to show your welds.”A machinist’s profile on WorkHands.In the same vein, the most prominent part of any WorkHands profile is a photo gallery. In this early adopter’s profile, photos of the student’s metalwork are placed more prominently than his experience or education history. Just like skillful code can be a ready calling card for a tech job, a well-welded piece of metal may be all a trades employer needs to see. WorkHands profiles also include sections you’d never see on LinkedIn, such as a place for workers to list the types of power tools they own and can use or a list of the workers’ licenses and certifications, used for operating heavy machinery or driving utility vehicles. But through testers, the WorkHands crew has met with the most enthusiasm with the photo gallery feature. “So many of the workers we talk to, we ask about their work and they pull out their phone and have pages and pages of photos of it,” said Cushing.  “They’re inherently proud of the work they do with their hands.”Keeping Social GoingFor this reason, the WorkHands crew believes that it can keep workers using the network even after they’ve already found a job. They can upload photos and approve of connections’ handiwork by clicking the “solid” button, a straight-talking version of Facebook’s “like.” Other features are on the way, too. This quarter, Cushing hopes to launch private networks for technical schools, employers, and other organizations, a mobile app, and a job board. Right now WorkHands is free for workers and employers alike, but eventually the network will make money by charging companies for their job listings. Already, WorkHands has helped a handful of students at Laney College in Oakland, CA find jobs at a local ironworking company. The network has worked well for students, who are already constantly online, and for companies, which before have never had a network to find welders, woodworkers, and other skilled laborers all in one place. The blue collar Internet already existed, said Cushing. They just needed the right tools.“The assumption that this workforce isn’t already online is something we’re really trying to challenge,” said Cushing.Image of WorkHands team courtesy of WorkHands. Tags:#Blue Collar#employment#LinkedIn Facebook is Becoming Less Personal and More Pro…center_img Related Posts The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verificationlast_img read more

Indian rower Dushyant Chauhan clinches bronze at Asian Games

first_imgDushyant Chauhan won a bronze medal to take India’s tally to 12 medals at the ongoing Asian GamesRower Dushyant Chauhan was the lone bright spot after the shooters drew a blank as India managed just one bronze medal to slip to the 14th position in overall standings on the fifth day of competitions in the 17th Asian Games on Wednesday.Dushyant was the only athlete to manage a podium finish as he grabbed a bronze in the men’s lightweight single sculls event on what turned out to be a mixed day for the Indian contingent.The strong shooting squad, which had accounted for the bulk of medal collection so far, drew a blank today which led to India dropping one place in the medal table.With the addition of just one bronze today, India took their tally to 12 (1 gold, 1 silver, 10 bronze). Powerhouse China continued to lead the pack with 99 medals(50-25-24) followed by hosts South Korea with 70 medals(24-23-23) and Japan’s 64(18-23-23).The badminton and squash teams had a good day in their respective matches but the women’s hockey team lost 1-2 to China in a preliminary match.Early in the day, Dushyant, hailing from Haryana and belonging to the Bengal Engineering Group in Roorkie, led from the 500m till the last 200m in the 2000m race before strong northerly winds and rain put paid to his gold medal hopes as he fell behind two others and finished third by clocking 7:26.57.Chauhan was second behind gold-medallist Lok Kwan Hai by just under two seconds in the first 500m and then caught up with his rival before overtaking him in the course of the next 500m and looked assured of a gold before inclement weather hampered his chances.advertisementHe not only lost the gold medal, but also the silver as the host country’s Lee Hakbeom, who was third with 500m left, also surged past the Indian rower to clinch the second spot in 7:25.95.It was the first medal of the day after a fruitless stint at the shooting range for India and the 10th bronze in the Games.After scooping six medals, including a gold won by Jitu Rai, on the first four days of the Asian Games, Indian shooters misfired at the Ongnyeon pistol and rifle range here.last_img read more

5 Common Press Release Mistakes, And How to Avoid Them

first_imgDidyou know press releases can also be used to help your website rankbetter in Google, target specific keywords and build links into yourwebsite? 4) Don’t embed multimedia in your press releases. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 2) Don’t forget to use anchor text. Pressreleases can make great company blog posts. Why not take an adaptationand put it on your blog? It’ll reach another audience and it’s a great way to repurpose important content. Anchor text tells Google what a link is about. Take afew minutes to review your press release and look for words that youwant to rank for. Link those words back to related, internal pages as anchortext. We will be announcing those results on our May 20th webinar. Learn what happens behind-the-scenes after you submit a press release. Miss the live webinar? Flickr Photo: RobW Postit on your own website instead, and include a link to it in your release.It’d be a shame if people started linking to the press release insteadof your site. Also, multimedia capabilities tends to be a lot more expensive than regular releases. Why dish out the extra cash? to check.  For now, here’s five common mistakes that any marketer or business owner can easily fix when creating press releases. 3) Don’t use Gobbledygook words. Gobbledygook Grader Catch the archive here The mostcommon link in a press release is the company website in theboilerplate. Don’t let this be the only link youuse. Make sure you aretaking advantage of every opportunity to link back to interior pagesthat often don’t receive any links at all. to learn how to best optimize your press releases to get more links. Topics: 5) Don’t forget to post your press release to your blog. They mean nothing to peopleor search engines. Flashy words as headlines also hurt a release’sability to be syndicated, or reposted, on other websites. Usekeyword-rich language that is straight forward. Use free tools like 1) Don’t only link to your main website. Watch the Webinar: New Research on Creating News Releases That Work HubSpot recently conducted a study to learn how best to usepress releases as a means to help your website perform better in searchengines. ( ) Public Relations Originally published May 15, 2009 8:26:00 AM, updated October 20 2016last_img read more

8 Ways to Use the Web to Write Amazing Headlines

first_img . Make a list of the top 10-20. Place this list of keywords near your computer, so that you can remember to include them when you are working on headlines for blog posts, emails and ebooks. The reason these keywords drive traffic to your site is because they rank well in search engines. That means website pages including these words have generated inbound links, ultimately demonstrating that these terms resonate with your target market. 8 Ways to Use the Web As a Headline Testing Laboratory Amy Loves Yah Blog Analytics application Photo Credit: – With all the buzz today around the newest social media platforms, some of the earlier online communication platforms get forgotten. However, anyone who has participated in an industry forum will tell you that headlines are critical in getting your thread read. A forum allows a person to start a conversation by posting a message and then other community members can reply to that message. The great thing about most forums, is that they publicly display the views and replies for each thread. 2. Survey Your Readers to help drive leads for your business, but if you are willing to spend a little money, you can also use these platforms to conduct some broad title testing. Let’s say that you are about to launch an important new ebook for lead generation. I would recommend writing about 10-15 titles that you think would be good for the ebook. Note: Google, Bing or Facebook Remember that headlines are only one part of a successful offer, but by taking the time to conduct some additional testing, you should be able to increase lead flow and reduce your cost per lead. Inbound Marketing , you can send a message to your group with your proposed headline to see how well it performs. – If you have been creating content for a while, you have a great data set of historical content performance. It is now time to conduct some analysis of your past content. You will want to look at content by subject and also will want to have your success metric next to each piece of content. You should group content by topic and look at the different variables involved in the success of each content piece. If you have 10 blog posts on healthcare payment systems, for example, you would want to look at when these posts were published, the tone of the post as well as its headline. From this analysis you should begin to recognize some patterns for your best preforming headlines. Leverage this knowledge for future headline writing. LinkedIn’s messaging system is pretty basic, so you will need to use a – When people think about headline or subject line testing their minds go directly to email. Depending on the size of your email database and the amount of time you have available to conduct tests, email is an extremely valuable testing ground for headlines. The best way to get started is with a simple A/B test. Take a random portion of your email list (size will vary based on the overall size of your database) and divide it into two groups. Send each group the same email at the same time. The only difference should be the subject line. Using some of the other testing methods in this post, you now have a short list of headlines/subject lines that should preform well. The last step is to see which one of the finalists best resonates with your email subscribers. Look at the leads and click-through rates for each email send and select the winning send which should then be sent to the remainder of the list. HubSpot customer – You might be using pay-per-click advertisements on – To write headlines that resonate with people, you must have a clear understanding of what people want. In an upcoming email newsletter or blog article, conduct a short survey to find out what topics and tone your target audience enjoys the most. Keep in mind that people will sometimes say they want a certain topic or content even if that is not necessarily true because they feel like they are “supposed” to want it. This is why using a survey with other testing methods offers a more accurate understanding of the interests and needs of your audience. Great headlines have to be simple, yet convey a powerful message. Even when you think you have it just right, it might not resonate with your audience. Bit.ly it is easy to do this with an excel export from the top traffic referring keywords 5. Keyword Referral Analysislast_img read more

How to Rev Your Referral Engine With John Jantsch of Duct Tape Marketing [@InboundNow #29]

first_img social media and inbound marketing podcast You can follow John on Twitter Strategic partners and referrals Topics: his own marketing agency Educating referral sources on your ideal customer , which was named a “must-listen” by Fast Company. John also owns @ducttape I’d been blogging for probably a year at that point already as well. What I quickly found out was that in circles that were online and were a little tech savvy, it was a great way for me to get an interview with people who — if I’d sent them an email that said, ‘Hey, let’s chat sometime’ — would’ve deleted it.” “Doing everything you can to make referring to you easier is certainly part of the system.” the products . He’s also a contributor for Click Here to Subscribe to Inbound Now How John leverages podcasting for his business Podcasting Identifying what makes your company unique Podcasts are a great way to introduce alternative this book Regular leads vs. referred leads Connect With John Online John’s tips for marketers “When is the last time you raved about a perfectly adequate or satisfactory experience? Nobody talks about boring businesses.” and The Referral Engine “When I started to write Regular Leads vs. Referred Leads , my intent was to document what businesses with lots of referrals do and tell everybody how they’re doing it.” Duct Tape Marketing audio podcast Duct Tape Marketing Each company needs to highlight what makes them unique. It’s not features, benefits, great customer service, or price. The secret to getting more referrals A strategic partner is a non-competing business that supplies great products or services to the same market and customers as your business. Create opportunities for co-branding and develop those relationships. John’s Final Tips for Marketers ways to get in touch with them . The first 15 guests you have on your show should be your strategic partners. Give them that exposure. Then you’ll start to attract bigger names. as well as his latest book, to your audience. an independent, Duct Tape Marketing Authorized marketing consultant Educating Referral Sources on Your Ideal Customer Make sure to follow up with referred leads you receive. Reply with a formal letter, mentioning the person who referred them to your business, and let them know they’re going to get special treatment because of their relationship with the referral source.center_img and has done so for the past 25 years. He’s the author of Make sure your existing customers know how to spot your ideal customers and how to introduce your business to them. Formalize this on a web page or in a presentation. and on ! John Jantsch joins us for another exciting episode of Inbound Now, HubSpot’s “Anytime you have the opportunity to personalize your communication with a lead, the better.” he has to offer (including See how you come into contact with prospects and customers, and add some new A difference between regular leads and referred leads is that sometimes referred leads are on a different sales/timing cycle. A regular lead may visit your website, then immediately contact you because they’ve seen that you’ve identified their exact problem. A referred lead often comes in the shape of someone sharing your business with someone else who may not know they need help yet. These are different education processes. and You can also turn this idea around and use it to recruit strategic partners by sending them a letter and asking them to teach you the best way to introduce them to your current clients. Ask them for help in spotting their ideal clients. the AMEX OPEN Forum. Strategic Partners and Referrals Once you have that information, you have to find a way to communicate it simply. Get them to your referral source. his home study marketing course ), and get in contact with Evaluate your customers’ experiences (your processes, products, services, etc.), and fine-tune them. Assess where you can change things so your customers have a positive, fun, and simple marketing experience. Also, don’t forget to follow-up with the referral source. Thank them, and let them know the outcome of the referred lead. Also, when it comes to scoring interviews, “come be on my show” has a little bit more weight than “answer these questions” or “let’s chat”. Podcasting helps to give you access to other people in your industry. Winner will be chosen July 20th 2011! “The definition of marketing is getting someone who you need to know, like, and trust you. Well, what are your know, like, and trust touches? After that, what’s your try, buy, repeat, and refer?” The Secret to Getting More Referrals his blog In this episode, we chat about: his podcast “Most people think of their own customers when they think of referrals. But probably a greater opportunity is this idea of creating your own strategic team or strategic partners.” “For me, it started off just being another kind of, ‘Hey, this looks like an interesting way to create and spread content.’ Here’s the secret to getting more referrals: be referable. Companies who receive a lot of referrals (60-80% of their business) focus on creating a great customer experience first. Then the happy customer becomes their lead generation machine. his latest book in your area. John is creator of the . Check out all Identifying What Makes Your Company Unique Inbound Marketing forms of content The way to do this is to ask your best customers (not through a survey, but through real interaction) why they hired you, what you do that other companies don’t do, and what you could improve upon. You’ll start hearing some common themes about what’s unique about your company. Originally published Jul 14, 2011 9:00:00 AM, updated July 03 2013 Don’t forget to share this post!last_img read more