Hotel industry network marketing how to carve up the cakeForeign media Shenzhen wants to become Ch

network marketing is aimed at possible proposed purchase behavior of customers in the virtual network market, according to the characteristics of the hotel product itself, determine the main marketing object, produced by the content of the website, to attract these groups to visit. For the hotel, the customer group is nothing more than several young people: customer groups, business groups, high-grade guest income customers, low income customers, leisure guests group. In determining the main object of network marketing, also must understand and focus on the population distribution of network users, namely by focusing on the network customer groups, according to their own product features, and finally determine the main target groups of network marketing. When the location is done, we need to be targeted for this part of the user group to promote, so that they have the need to quickly find you.

Chinese in the technology industry, propaganda as if it were raining flowers may lead to devastating consequences. Take Shenzhen as an example, skyrocketing housing prices could lead to become a technology hub of the target can not be achieved, and contributed to Shenzhen price growth is just the government of Shenzhen in the annual work report proposed to Shenzhen from the manufacturing center into the innovative city target. Unable to afford housing has forced good talent and companies to leave or consider leaving Shenzhen, executives have had to think of ways to retain employees and reduce turnover.

Tencent Francisco "Wall Street Journal online edition published an article that Shenzhen’s housing prices have been approaching Silicon Valley high-end community, which may bring obstacles to the realization of Shenzhen innovative city, Shenzhen’s competitiveness in the world, some technology companies and talents have begun to leave Shenzhen.

, HUAWEI, has recently been disappointed by the impact of high housing prices. In an interview with the Xinhua News Agency last month, he warned that current funding and talent are free to flow and that high housing prices will undermine Shenzhen’s competitiveness. He said: "people need housing, living facilities.". Living facilities are too expensive, enterprises can not afford; production costs are too high, the industry can not develop."

besides, the high housing prices in Shenzhen are also the result of the speculative fever in China’s real estate market for many years. Some cities put forward a variety of so-called concepts also contributed to rising prices. The concept of "Silicon Valley of China" brings a lot of imagination.

one, product strategy: identify the main object of network marketing

2012, China’s hotel industry total revenue of more than 200 billion yuan. At present, there are more than 40 international hotel management groups with more than 70 brands in China. The number of hotels managed and managed in China has reached more than 1000, and the top 10 international hotel management groups have entered china. Chinese hotel industry development has become the world’s biggest potential, development of the market, the benefits of the best comprehensive income is the highest, over the years the foreign hotel average profit margins are maintained at more than 10%, the future development potential will increase. Such a big market, in the face of user groups slowly accustomed to the Internet and mobile Internet era, the hotel industry how to carry out network marketing? How to divide this piece of cake,

China’s southern city of Shenzhen aspires to become Silicon Valley of china. However, although Shenzhen has several famous technology companies, Shenzhen is only in a less enviable place, the most similar to the Silicon Valley – high housing prices.


the full text reads as follows:

if the customer is satisfied with the "visiting" room, you can confirm the reservation. If >

good location we need to use the website to showcase their hotel features and services, customers have a benchmark in the hotel settled in psychology, the traditional customer will visit and then decide whether to stay in hotel reservations, and the Internet, we can meet the needs of customers through the display, do pictures reflect the hotel the environment and hotel services etc.. The hotel use of computer and Internet the high-tech tools to create a "virtual rooms", so that customers can not only on the reservation he will have a comprehensive understanding, more important is their favorite room design in the "virtual room", which really makes tangible products and intangible products in hotel rooms and the best combination of intangible service.

two: website to do user experience

Ren Zhengfei, founder of

we have been involved in more than 3000 segments of the industry, for each industry’s network marketing also unique views. This article introduces how to carry out network marketing under the hotel industry. Faced with the domestic hotel industry such a big market, the hotel in the end how to do, how to do can really benefit? First of all, to see the latest research reports.

, according to data from China real estate research and development center, in May 2015, Shenzhen exceeded Beijing and Shanghai to become the highest average city in china. House prices in Shenzhen rose 62% year on year, according to data from Beijing chain real estate brokers Ltd., compared with a 28% rise in prices in Beijing, another Chinese technology centre, in April.

Shenzhen housing prices soared for several reasons. First of all, compared with other major cities in China, Shenzhen has a small area, only 1/8 of Beijing and 1/3 of Shanghai. The land available for development is limited. Second, Shenzhen is close to one of the world’s most expensive cities – Hongkong.

Shenzhen’s average price is 49259 yuan per square meter, or 690 dollars per square foot. That price is almost comparable to that of the upscale residential district Rockbrigdge in San Francisco’s Bay area city of Oakland Oakland. The average home price in the residential area is $704 per square foot. But you know, Shenzhen’s per capita income is only 1/10 of that of Silicon Valley.

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