Corey Brewer to sign with Thunder

first_imgJohn Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City The Lakers agreed to a buyout with the 6-foot-9 Brewer on Wednesday. He will help fill the void Andre Roberson left for the Thunder when he ruptured his left patellar tendon and was lost for the season. The Thunder have started multiple players with limited results since the injury.Brewer, 31, averaged 3.7 points in 54 games with the Lakers this season. He averaged 11.9 points per game for Houston during the 2014-15 season and has career averages of 8.8 points and 2.8 rebounds per game.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutBrewer played for Thunder coach Billy Donovan on Florida’s 2006 and 2007 national championship teams. LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Read Next Brace for potentially devastating typhoon approaching PH – NDRRMC Brazil’s Neymar sidelined for up to three months with foot surgery View comments Pussycat Dolls set for reunion tour after 10-year hiatus Families in US enclave in north Mexico hold sad Thanksgiving MOST READ Typhoon ‘Tisoy’ threatens Games Typhoon Kammuri accelerates, gains strength en route to PH Don’t miss out on the latest news and information. LATEST STORIES Corey Brewer #3 of the Los Angeles Lakers walks to the bench as the Lakers play the Dallas Mavericks in the second half at American Airlines Center on February 10, 2018 in Dallas, Texas. Ron Jenkins/Getty Images/AFPOKLAHOMA CITY — Former Los Angeles Lakers guard Corey Brewer will sign with the Oklahoma City Thunder after he clears waivers.The move was confirmed by Brewer’s agent, Happy Walters, on Thursday.ADVERTISEMENT Google honors food scientist, banana ketchup inventor and war hero Maria Orosalast_img read more

5 Things to Do Before Applying for A Job

first_imgImagine you’ve just found a job posting and it appears to be the perfect fit. The position is with a company you’d love to work for and you meet each one of the employer’s qualifications. How perfect can this job posting possibly get?Instead of applying for the job right away, it’s important stop for a few minutes to carefully read the job posting and think of it as a lead. This process will help you form a better strategy for your job application that will get you noticed by the employer.As you think of the job posting as a lead, here are five things you need to do before you send your application:1. Update your social media profiles.When you apply for a job, the first thing an employer will look at after your application is your social media profiles.Before you apply for the position, make sure your social media profiles display what you want employers to see. This means your LinkedIn profile should be updated with your most recent experience and you’ve removed anything from Twitter or Facebook you wouldn’t want an employer to see.2. Research the company.Once you’ve read through the job posting, do some research on the company. Check out the employer’s website and read through their career page. You should also take a look at their blog, read about the people who work there, and read out their company news. This will give you a better idea of what the company does and how you can market yourself to the employer.3. Locate the name and email of the hiring manager.After you’ve done some research about the company, it’s time to find the hiring manager. By locating the hiring manager, you’ll be able to customize your cover letter and make sure your application lands in the right hands.Sending your job application to the hiring manager is more effective than applying through the job posting because it enables you to have direct contact with the employer. This way, you don’t have to feel like your application went into a black hole after you applied for the job.4. Reach out to current employees.If you don’t have any connections with the employer, reach out to employees who work in the department where the company is hiring. This is a great way to network and sneak your way into a company through the back door.Once you’re ready to contact some employees, add them on LinkedIn or send an email. Introduce yourself and explain you’re interested in learning more about their company. These employees might be able to offer some tips on how to apply for the job and some insight about what it’s like to work for their employer.5. Tailor your resume and cover letter to the position.After gathering information from your research and networking, you should be able to write a resume and cover letter that’s tailored to the position. Use the knowledge you gained to create an application that shows your interest in working for the company.If you follow these steps before applying for a job, you’ll be guaranteed to stand out against other job seekers. Although this strategy take a little bit more time, you’ll be thankful you went above and beyond to apply for the job.What are some things you’ve done before applying for a job that helped you impress employers?last_img read more

Employee Confidence Up Significantly Since 2009; Glassdoor Employment Confidence Survey (Q…

first_imgAs America prepares to vote for a new president this year, how do employees really feel about the job market? And, how has employee sentiment changed over the past seven years since the last presidential inauguration during the Great Recession? Glassdoor’s Q1 2016 Employment Confidence Survey1 reveals answers and insights, as it tracks four key indicators of employee confidence: job market optimism/re-hire probability, pay raise expectations, job security and business outlook.Job Market Confidence Near Peak LevelMore than half (53%) of American employees (including those self-employed) believe if they lost their job they would be able to find a new job matched to their experience and current compensation levels in the next six months. This reveals the second-highest confidence in the U.S. job market since Glassdoor began its survey in 2009, up 14 percentage points from 39 percent in the first quarter 2009. Job market confidence is down one percentage point from the third-quarter 2015 (54 percent).Americans Remain Confident in Pay RaisesNearly half (46%) of U.S. employees expect a pay raise or cost-of-living increase in the next 12 months, which is up 10 percentage points from 36% in the first quarter 2009. Pay raise confidence is also down four percentage points from the third-quarter 2015 (50 percent).Interestingly, more millennial employees (aged 18-34) expect a pay raise or cost-of-living increase (50%) in the next 12 months when compared to all other age groups. When comparing men and women, pay raise confidence among women (40%) falls well below men (52%).Interested in how men and women compare in terms of pay? Check out Glassdoor’s recent report identifying 10 Jobs Where Women Earn Less, More and The Same.Job Security Confidence SoarsToday, 14% of employees report they are concerned they could be laid off in the next six months compared to its peak, 26% in the first quarter 2009. Job security confidence is down one percentage point from the third quarter 2015 (15%).When comparing men and women, employed men are significantly more concerned about being laid off in the next six months (17%) than employed women (10%). In addition, younger employees (aged 18-44) are more concerned about being laid off in the next six months (17%), compared to older employees: 55-64 (8%).This chart gives you a better sense of how employee confidence has changed when comparing Q1 2009 to Q1 2016:KEY EMPLOYMENT ISSUES FOR ELECTION 2016: How do different political parties view key employment-related issues with the presidential election coming later this year? Check out Glassdoor’s recent survey and blog post titled Top Employment Issues in 2016: Republicans vs. Democrats.Read more from our Q1 2016 Glassdoor Employment Confidence Survey, including our survey supplement, which provides a detailed breakdown of results over the past 7 years.1 Survey Methodology: This survey was conducted online within the United States by Harris Poll on behalf of Glassdoor from March 8-10, 2016 among 2,015 adults ages 18 and older, among which 1,050 are employed FT/PT or self-employed, 950 are employed FT/PT, 1,157 are employed or unemployed and looking for a job, 353 are self-identified Republicans (employed/unemployed but looking), 381 are self-identified Democrats (employed/unemployed but looking), and 323 are self-identified Independents (employed/unemployed but looking). This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. This survey is conducted semi-annually as of Q1 2016. Data is available quarterly prior to Q3 2015. For complete survey methodology, including weighting variables, please contact pr@glassdoor.comlast_img read more

New Grads, Take Note: Moving to a Big City Can Help Your Career

first_img Occupational Therapist Mary McDowell Friends School Brooklyn, NY 23 hours ago 23h Physical Therapist / PT – Outpatient Pediatrics My Left Foot Children’s Therapy Las Vegas, NV 23 hours ago 23h 23 hours ago 23h RN, Registered Nurse-Birthing Center (Part Time) CHRISTUS Health Houston, TX 3.7★ 2.9★ 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h 3.5★ CDL-A Regional Truck Driver Averitt Express Pasadena, TX Also on Glassdoor: 3.4★ 23 hours ago 23h Restaurant Manager Red Lobster Suitland, MD Occupational Therapist / OT – Outpatient Pediatrics My Left Foot Children’s Therapy Las Vegas, NV 23 hours ago 23h 3.3★ 2.8★ 3.7★ 3.3★ For many people today, the call of big city life is irresistible: the plethora of shopping, dining, and entertainment options, the opportunity to meet new and different people, and the sheer vivaciousness of cities ultimately prove too appealing to pass up. But let’s not forget that along with all of those benefits, there are plenty of drawbacks to urban living too: cities can be loud, crowded, and perhaps most importantly, expensive. So if you’re offered a job in a major city, it’s worth asking yourself: Will this ultimately benefit my career?Big Cities, Big OpportunitiesThe answer, according to Glassdoor Chief Economist Dr. Andrew Chamberlain, appears to be ’yes.’ For one, “many cities [are] enjoying rock-bottom unemployment rates of 3 percent and below,” Chamberlain says — a figure that is notably below the national average of 4.5 percent. In addition, cities tend to offer more jobs and higher wages than their suburban or rural counterparts.Source: Glassdoor Local Pay Reports.While relocating to a city may cost you up front in the form of higher rent and moving expenses, “research shows moving for new jobs works like an investment, raising wages and career prospect,” Chamberlain says. “Young grads without ties to real estate or family can move their skills across the globe to find the best-fitting role available — rather than settling for whatever jobs happen to be close to home.”Want to Earn More in 2017? Move to ChicagoEven living in some of the most expensive cities — like New York, San Francisco, and Washington, D.C. — often ends up paying off.“Studies show that spending time in bigger, more expensive cities works like a ‘second college degree,’ raising wages for many years afterward,” Chamberlain says. “Starting a career in a bigger city means earning prestige, working at top employers, learning cutting-edge skills, absorbing the culture of dynamic and productive cities, and making valuable personal connections that can last a lifetime.”The good news? Moving to a big city doesn’t have to break the bank. Glassdoor researched a number of metropolitan areas with a reasonable cost of living in our 25 Cities Where Pay Goes Furthest report. Places like Detroit, Memphis, and Pittsburgh, for example, all offer city living at a good price. And of course, there are always lifestyle changes that can help make the financial transition to a big city easier, such as living with roommates, eating at restaurants less frequently, and going out less often.A Sunny Outlook, No Matter the SettingThe city life isn’t for everybody, though, and that’s okay. If you know you wouldn’t be happy in an urban hub, or you simply can’t move to one for whatever reason, not all is lost. The labor market overall “remains one of the strongest in a generation,” Chamberlain points out.“For these grads entering the labor force, today’s bustling job market is an ideal time for job hunting,” Chamberlain says. “Being lucky enough to graduate college during good economic times sharply boosts early career pay and job prospects. Research shows that students who graduate in good times earn more, work at larger and higher-paying companies, and switch jobs less often than those who graduate during recessions… the outlook is bright for new college grads.”Ready to start the next chapter in your life? Apply to one of the 5.4 million U.S. job openings on Glassdoor today.Browse Open Jobs 3.6★ Registered Nurse (RN) – Nights – $7,500 Sign On Bonus EmpRes Healthcare Management Casper, WY 23 hours ago 23h A Lineman – Transmission Pike Electric Corporation Panama City, FL 23 hours ago 23h Branch Administrator Homebridge Financial Services Seattle, WA 2nd Shift Hard Surface Fabricator Majestic Kitchen & Bath Creations Youngsville, NC 4.3★ Search For A New Job Todaylast_img read more

10 Hot Companies Hiring Fast

first_imgGlassdoorWhere Hiring: Chicago, IL; Dublin; London; Mill Valley, CA; San Francisco, CA & more.What Roles: Account Manager, Account Executive, HR Partner, Lead Product Growth Manager, Senior Manager of Business Operations, Senior Product Manager (B2B Growth), Customer Success Manager, Associate Product Specialist (French), Senior Manager of Digital Marketing, Director of Product, Accounts Payable Manager, Lead Data Scientist & more.What Employees Say: “Culture. The people are so welcoming and nice. Everyone wants to see you win.” —Current EmployeeSee Open Jobs SADA SystemsWhere Hiring: Los Angeles, CA & San Francisco, CAWhat Roles: Cloud Engineer, Senior Software Engineer, DevOps Architect, Data Architect, Associate Consultant, Digital Marketing Manager, Windows 10 FastTrack Consultant & more.What Employees Say: “The team is awesome and has made me feel welcomed. You get to think outside the box and create and do new things.” —Current EmployeeSee Open Jobs Livongo HealthWhere Hiring: Chicago, IL & Mountain View, CAWhat Roles: Senior Business Analyst, Junior Staff Accountant, Senior Hardware Program Manager, Lead Product Designer, Marketing Associate, Web Frontend Software Engineer, Regional Sales Executive & more.What Employees Say: “My direct manager gives me the freedom to work on very interesting projects that will have a major impact on the future of the company.” —Current EmployeeSee Open Jobs From signing bonuses to unlimited vacation, companies are offering exciting perks and benefits to hire top talent fast. Why? A hot and competitive labor market. The U.S. unemployment rate is the lowest its been in decades. Therefore, companies from engineering to manufacturing to retail are pulling out all the stops to attract you to their open roles.Job hunting? Here are 10 hot companies hiring now. Revamp your resume and apply today.C&S WholesaleWhere Hiring: Charlotte, NC; Jacksonville, FL; Denton, TX; Fontana, CA; Wilkes-Barre, PA; Waynesboro, VA; Hatfield, MA; York, PA & more.What Roles: Financial Analyst, Industrial Maintenance Tech, Senior Software Engineer, Merchandising Associate, Warehouse Supervisor, Associate Recruiter & more.What Employees Say: “Good working atmosphere, plenty of opportunity.” —Current EmployeeSee Open Jobs Lawrence Livermore National LabWhere Hiring: Livermore, CAWhat Roles: Software Developer, Senior Defense Systems Engineer, Laser Systems Engineer, Global Security Systems Analyst, Computation Faculty Employee, Optical Production Engineer, Construction/Facilities Project Engineer, Control Account Manager & more.What Employees Say: “Scholarly environment inside diverse and large laboratory. Massive community with multiple groups to associate within the lab that host socials and events. Multiple research departments to apply to.” —Current Intern See Open Jobs Brunswick CorporationWhere Hiring: Mettawa, IL; Vonore, TN; Fort Wayne, IN; Lowell, MI & more.What Roles: Production Technician, Boat Loader, Senior Accountant, Outbound Storekeeper, Associate Product Manager, Parts Inspector, Operations Manager & more.What Employees Say: “Flexibility, Great Management, Room to grow, Family orientated.” —Current System AnalystSee Open Jobscenter_img QualtricsWhere Hiring: Provo, UT; Palo Alto, CA; Seattle, WA; Raleigh, NC; San Francisco, CA & more.What Roles: Executive Assistant, Legal Specialist, Customer Success Manager, Software Engineer, Account Executive Manager, Technical Sourcer, Content Specialist, Events Manager & more.What Employees Say: “Free lunch practically every day, snacks everywhere, soft serve ice cream, and cookies on Fridays. Scooters, comfy couches, massage chairs, walking desks, and acres of beautiful gardens with strong WiFi to get work done in the shade of a tree. The benefits are unreal – 100% of health insurance premiums paid, 3% 401k contributions (even if you contribute $0), $2,500 a year into your HSA, 2 weeks of paternity leave, and $1,500 towards a vacation experience (on top of PTO).” —Current EmployeeSee Open Jobs ConduentWhere Hiring: Raleigh, NC; Concord, CA; San Antonio, TX; Hamilton, OH; Richmond, VA; Washington, DC; Tempe, AZ & moreWhat Roles: Blockchain Research Scientists, Accounting Associate, Blockchain Engineers, Data Scientists, Data Architects, Data Engineers, Machine Learning and Computational Analytics Scientists, Customer Care Representative, Director of Strategic & Large Account Management, Sales Representative, Virtual Customer Service Technical Support & more.What Employees Say: “Opportunities for growth and advancement are plentiful as the company shifts focus from back-office processes to technology solutions and innovations.” —Current EmployeeSee Open Jobs McGrath RentCorpWhere Hiring: Pasadena, TX; Livermore, CA; Charlotte, NC; Stockton, CA; Baltimore, MD; Dallas, TX; Auburndale, FL; South Plainfield, NJ & more.What Roles: Class A Truck Driver, Operations Coordinator, Service Technician II, Blast Resistant Building Sales Representative, Manager of Accounting, Service Coordinator, Office Manager & more.What Employees Say: “Great people, amazing culture, financially sound, opportunity to grow for those that want more.” —Current EmployeeSee Open Jobs ProHEALTH CareWhere Hiring: Great Neck, NY; Lake Success, NY; Mineola, NY & more.What Roles: Office Manager, Urgent Care Medical Assistant, Receptionist, Nurse Practitioner, IT Platform Analyst, Regional Manager, Scheduler, Otolaryngologist, Optometrist & more.What Employees Say: “Innovative, fast-paced company that works hard to make the patient and employee experience a positive one. A lot of opportunity and growth potential for staff. Significant company resources allow me and my staff to excel.” —Current EmployeeSee Open Jobslast_img read more

Weekend Reading

first_imgPosted on October 15, 2010November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Recently on the MHTF blog, we’ve heard updates from:Young Champions Sara Al-Lamki, Zubaida Bai, Seth Cochran, and Yeabsira MehariFuture Generations’ Using Pregnancy Histories to Help MothersICDDR,B on Knowledge Sharing and Knowledge TranslationWomen Deliver’s Mapping ProjectMaiMwana’s Maternal Death ReviewPlus, some links for the weekend:Obstetric fistula on the rise in KenyaMHTF’s own Ana Langer in Scientifc AmericanMaternal health in CanadaShare this: ShareEmailPrint To learn more, read:last_img read more

An Interview with Ann Blanc

first_img ShareEmailPrint To learn more, read: Posted on November 10, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The following originally appeared on the New Security Beat. It is reposted here with permission.In the last five years, maternal health has begun to take a front seat within the larger global health agenda, but when it comes to a neutral space for broader focusing and prioritizing efforts there is still a void. In 2008 the Gates Foundation created the Maternal Health Task Force (MHTF) in an effort to fill that void. In this interview with ECSP, former MHTF Director Ann Blanc discusses how collaboration with the Wilson Center and the United Nations Population Fund has created an ideal space for addressing the technical, programmatic, and policy sides of neglected maternal health issues.“Part of our mandate,” Blanc noted, “is to bring in the perspective of what we call ‘allied fields.’” The Wilson Center’s Advancing Policy Dialogue to Improve Maternal Health series focuses on engaging with neglected and emerging topics and experts, finding connections and encouraging partnerships with other fields, such as those working in water, sanitation, or HIV/AIDS services.For instance, a two-day conference last year with private meetings and public dialogues focused on the neglected issue of transportation for women seeking maternal health services. The conference brought together non-traditional actors, including transportation engineers and mobile technology experts, to identify common barriers mothers commonly face like lack of infrastructure, poor security, or limited access to emergency communications.“We’re constantly trying to push those barriers and look for interconnections between different development sectors and maternal health,” Blanc concluded.Share this:last_img read more

Is independence an obstacle to political progress?

first_imgIs our sense of individualism as United States citizens interfering with our power to take collective action and fight for workers’ rights in these times of economic uncertainty? The Sunday Times article, “In America, Labor Has An Unusually Long Fuse,” contrasted the more militant, out-front protests of Europeans on the streets with our own means of communicating our grievances, mostly through the web. This often corresponds to how individuals identify themselves in class terms. The article’s author, Steven Greenhouse, explains that, “Today, American workers, even those earning $20,000 a year, tend to view themselves as part of an upwardly mobile middle class. In contrast, European workers often still see themselves as proletarians in an enduring class struggle.” Freelancers Union members come from a vast array of industries, employment arrangements (independent contractor, permalancer, temp, part-timer, etc.), and geographic locales, making the use of the web the most convenient means of sharing our concerns. We know, though, that often a flesh-and-blood presence is far more powerful. That’s why, in addition to forums, emails, and petitions, we push to schedule hearings and town halls with elected officials. We can’t fit our 100,000+ members in one room, but politicians can’t just hit the “close” button on fifty of our members testifying in person. If you are inspired to join your fellow freelancers in collective action (and if you’re in the NYC area), keep your afternoon free on April 28, as we call to exempt sole proprietors from paying the Unincorporated Business Tax (UBT) at a City Council hearing. An email with details will be going to New Yorkers on the “Get Involved!” email list, and we’ll keep you updated on this blog.last_img read more

Running from safety

first_imgThis is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a fellow freelancer out, feel free to send your blog post to us here.Adventures in heavy metalHere’s what I’m usually not doing on a Saturday night: Sitting in a car for 90 minutes in a rundown section of an unfamiliar city, across the street from a seedy-looking bar. But that’s precisely what my wife Linda and I were up to this past weekend.Here’s how it happened…Over the past few years, my 16-year-old son, Jon, has learned to sing and play the guitar. He’s done a lot of high school-related shows, but in recent months, and as a way to gain more experience, he’s been doing his best to expand to other venues.And so a few weeks ago, after doing some online research and exchanging e-mails with the owner of a place in nearby Worcester, Massachusetts, Jon managed to get himself booked as the warm-up act for a heavy metal band called “Aftermath.” (I suggested to Jon that maybe he could introduce himself that night as the band, “Math,” making the main act’s name the punch line to his own performance. He said that was dumb.)Anyway, when Saturday night rolled around, and since I’d never actually seen Jon perform in public, Linda and I decided to go along and cheer him on.An unexpected settingAll was going well … until we pulled up outside and got a look at the bar. Yikes. If the Cheers bar is the place “where everybody knows your name,” this establishment looked like the place where everybody steals your car.But we were already there. So Jon grabbed his guitar, got out of the car and walked towards the front door, past a bunch of people hanging out along the sidewalk. Linda and I, meanwhile, stayed in the car, painfully aware that as a musician arriving at a gig, the only thing less cool than having your parents drop you off in a minivan, is for them to actually walk you in the door.An hour and a half after they told Jon he would be playing (I don’t know why I assumed that rundown and seedy would somehow correlate with punctual), Jon texted us that he was ready to start. We said a final farewell to our hubcaps, locked the doors, paid the five dollar cover charge and walked in.The surprise payoffBig surprise. It was bigger and nicer inside than we expected. A couple of pool tables, a few couches, a wide dance floor with lights, and a huge bar that wrapped around an entire wall.The people inside were even nicer. There were only about 25 yet at 10 p.m., but they cheered and clapped each time Jon finished a song. The older man next to me at the bar introduced himself (Samuel) and told us the history of the building. When Jon was done and it was time to settle up and leave, the bartender/owner, realizing we were Jon’s parents, gave us our drinks for free, “Since you guys had to drive all this way.”From risk to reward–in life and businessHere’s the thing. If you had given me even half a chance to call the entire thing off while we were waiting outside in the car, I would have. But Jon had promised he’d play. And we’d already driven 40 minutes to get there. And it was too late to do anything else that night. So we went ahead with it.I can’t tell you how glad I am that we didn’t figure out a way to leave and go safely back home. Because if we had, we would have missed one of the most unusual, enjoyable, fun evenings I can remember.Running your own business is a lot like that. It’s scary. It’s filled with people you don’t know and situations you’ve never encountered. And there are plenty of days–I’ve lost count at this point–where you think maybe you should just turn around and run back to the perceived safety of a job.Don’t do it.Don’t let your fear stop youFirst, because it’s a lot less safe over there than it seems … and a lot less dangerous over here than it feels. It’s less predictable out on your own, but no more risky.Second, because everyone’s scared (even the people who appear to be successful), not just you. Some people are just better at hiding it. Try not to let that stop you.And finally, because just by being over here, just by trying to figure out what you were meant to do and doing it, you’re already successful. Any regrets you ultimately have aren’t going to be about failure; they’re going to be about having been too afraid to give it a go.Here’s the bottom line. I hate to think how ready I was to leave the other night, and how I could have missed the experience of walking into that bar, meeting all those people, and watching Jon play his music. I just hope I remember that the next time I have “one of those days.” I hope you do too.Michael Katz is Founder and Chief Penguin of Blue Penguin Development. He specializes helping professional service providers position themselves as Likeable Experts. Sign up for his free newsletter, The Likeable Expert Gazette, here.last_img read more

The NWU’s Freelance Solidarity Project is organizing now — join today!

first_imgThe National Writers Union is proud to announce a division created specifically for freelance media workers, one that aims to build off our history while adapting to the conditions specific to writers and workers today.The National Writers Union was formed in 1981 to protect writers against the many political and practical obstacles they faced. In the decades since, we’ve negotiated contractual agreements with publications for better protections, won class action lawsuits to secure rights and over one million dollars in non-payment grievances, provided healthcare and benefits, and continued to build collective power among many types of writers.And yet, here we are again. Media is still, and increasingly so, a volatile industry. The unsustainable expectations for growth in terms of both revenue and reach, combined with the consolidation of wealth and power at the top, have left media workers without consistent wages or protections.In the spring of 2018, a group of volunteers began discussing how freelancers could benefit from the gains of collective bargaining. As thousands of workers have unionized with the Writers Guild of America, East and the NewsGuild-CWA, the question of how we could stand in solidarity with staff workers while advocating for our own rights became more urgent than ever.Like so many other types of workers today, freelance media workers scramble to make a living from different employers at disparate rates. The precarious distinctions between freelance, permalance, staff, and contract are porous — most of us will move between these titles multiple times over the course of our career, while only some of the categories come with the rights and privileges that all workers are entitled to.Our demands are simple: we want to set industry standards, and then raise them. As a division under the National Writers Union, we will be electing an organizing committee to represent our membership. All members are eligible to vote and run; for more information on the roles, click here .Through our membership, we will establish a community among freelance media workers and across the wider labor movement, while working in coalition with other unions, community organizations, and workers groups. We will continue to build our partnership with Freelancers Union, advocating for better laws and legislation that serve all kinds of freelancers.We expect that all our members will be a part of building our union, shaping our goals and contributing to our strategy for meeting them. Members’ dues will go towards planning and hosting events, ensuring that our spaces and events are accessible and inclusive, and building up a legal fund to fight any and all challenges against our right to organize. We’ve already had over one hundred members sign up in less than a month, and we’re accepting new members every day. Sign up here.last_img read more

7 Reasons Why Having Good Girlfriends Is the Absolute Best

first_imgSeven reasons that having good girlfriends in your life can be crucial to your happiness.1. Their Honesty Is GoldenYour girlfriends are there to tell it like it is. They will tell you not to buy that T-shirt, because they know you have three ones just like it at home or because it doesn’t showcase your best assets. They will tell you whether or not the person you’re dating is deserving of your time and your energy. They will even tell you all the right things to pump you up when you’re feeling down and you’ll believe them, because they are right, and they always want the best for you.2. They Can Empathize With Some of Your More Personal ProblemsPMS is no joke and your friends fully understand. They are the ones who always have an extra tampon in their purse, and will send over a heating pad for when your cramps become something that feel like T-Rex is walking on top of your stomach.3. They Are DTFThat doesn’t stand for what you think it does, it stands for something even better. Your girlfriends are “down to friend,” meaning they are always ready to be on-call when you need a late-night vent session, a midday excuse to meet for lunch, or to help you start happy hour off a little earlier than usual, for the days when you just need a glass of wine (or two).4. They Become Your StylistTurning to your friends for fashion advice, the latest and greatest makeup products, or just to raid their closest for a new outfit to wear on a night out is part of the reason why having girlfriends is the best. Girlfriends are there to look at your Snapchats, your text messages, or even come over in-person, and check over your outfit choices you have for a job interview, a first date, or a big moment in your life.5. They Provide AccountabilityWhether you’re starting a diet, looking to not give up on your New Year’s Resolutions, or just want to make some mid-year changes to your life, your girls will be their as your unofficial accountability buddies. Some may even join your challenge with you so you’re not alone, while others will make sure they call you daily, or weekly, to see how things are going and how they can help you propel forward with whatever it is you’re looking to accomplish.6. They Know How to Help Mend a Broken HeartNobody is better at helping you cure a broken heart than your girlfriends. It’s like they have a magic potion available in their purse to hand you when you’re feeling down about a relationship that suddenly crumbled to the ground. They seem to know exactly what to do to get you back on your feet, whether it’s sit by your side and listen to every single word you have to say about the relationship or to takeover your dating apps and help you get back out there to meet the love of your life.7. They Are Your Number One CheerleadersYour girlfriends are the people who will always bring out the best in you, reminding you of all the amazing things that make you who you are. They will be there in the front row to cheer you on, and send you cards and texts to lift you up whenever you are feeling down. Your girlfriends are what cause you to smile with the mention of an inside joke and bring you endless happiness just with the thought of knowing they are always there.Sourcelast_img read more

7 Stroke Symptoms You Should Never Ignore

first_imgEach year more than 100,000 women under the age of 65 will have a stroke, according to the American Heart Association. But if you were one of those women, would you be able to recognize the symptoms? “In the stroke field, they say ‘time is brain,’” says Andrew Stemer, M.D., director of the stroke program at MedStar Georgetown University Hospital. Meaning the longer you wait to seek treatment after experiencing stroke symptoms, the more time there is for permanent damage to occur. Your best defense is to catch the symptoms early and get to an ER stat.“If there’s any sudden onset of a new neurological symptom that affects one side of the body, then I would go to the emergency room right away,” says Stemer. “It may be a migraine or something else that’s benign, but the problem is, if you don’t go in, then you’ll have missed your opportunity to really treat the stroke.”Here, seven stroke symptoms in women that deserve immediate medical attention:1. YOU FEEL WEAK OR NUMB ON ONE SIDE OF YOUR BODYSuddenly losing strength or being unable to feel a limb on one side of your body is one of the most common signs of stroke, especially in the arm and leg, Stemer says. Why just on one side of the body? Because, as the American Stroke Association explains, each side of your brain affects the opposite side of your body. So, if you have bleeding in the right side of your brain, the left side of your body will show symptoms.2. ONE SIDE OF YOUR FACE IS DROOPINGAgain, the side of the brain affected will determine which side of your face shows this tell-tale stroke symptom, he says. If the corner of your mouth of eye are suddenly drooping or you’re unable to control facial expressions on both sides of your face, immediately get to the emergency room. 3. YOU ARE HAVING DIFFICULTY READING OR UNDERSTANDING SPEECHThe left side of your brain is in control of language, so if you experience a stroke there, you could experience aphasia (loss of ability to understand or express speech). This is the most common language stroke symptom, impairing your brain’s ability to processes words. It can affect how you speak, your ability to understand what someone is saying, or your reading or writing skills. While we all have moments where we can’t think of a word, “most people know themselves or their own body well enough to recognize this is transient or applies only to a certain word,” says Stemer. “I would say if someone is alarmed with being unable to speak—having words stuck on the tip of their tongue for example—or not understanding what others are saying, it is time to seek care immediately4.YOUR SPEECH IS SLURREDAnother, but less common speech-related stroke symptom, dyspraxia happens when you cannot control the muscles required to produce clear speech, he says. Your speech muscles may or may not be weak or paralyzed, and you won’t be able to move them how you want, when you want. 5. YOU HAVE A HELLACIOUS HEADACHESevere headaches are most likely to occur in cases of hemorrhagic strokes, in which the brain bleeds into itself, which require immediate medical attention, he says. However, we aren’t talking your run-of-the-mill headache here. If you could describe yours as “the worst headache of your life” or it comes on in a blink of an eye, definitely get it checked out.6. YOU CAN’T SEE TO ONE SIDEMuch like the limb weakness or numbness, vision problems are usually one-sided. But instead of losing sight in one full eye, you’re more likely to lose the same field of vision in both eyes (for example, neither eye can see to the left.) This is because “the eyeball itself and the optic nerve are fine, but where that information goes to get processed in the brain is what can be damaged,” says Stemer.7. YOU’RE HAVING TROUBLE WALKINGStrokes can cause both dizziness and a loss of coordination, he says. Meanwhile, if you’re also dealing with numbness or weakness in one leg, you’re only going to have more trouble walking or simply staying upright. This can be an alarming neurological symptom, and deserves an immediate trip to the hospital.Sourcelast_img read more

5 Brutal Truths You Need To Accept About Breakups To Help You Move Forward

first_img1. Breakups are, almost step by step, the same process as grief. It seems silly, but breaking up with someone also means saying goodbye to everything that person was. Their presence, their texts, their smells and laughter and even the annoying way they shake their leg when watching a movie: you’ll be constantly reminded of all these little quirks, and each day, will have to remember and embrace that they’re now gone.2. Breakups are pretty hard. In the grand scheme of things, a breakup is a rather normal part of life (I’ll get to that in a second), but I think most grown people are pretty quick to dismiss how hard it really is. You shouldn’t feel silly about how crazy and emotional and up-and-down this process is. Some days you’ll be fine, and some days you’ll be crying your eyes out or cussing out the sky.3. A breakup isn’t the end of the world. There may have been many promises made and a lot of sweeping romantic plans for the future together, but no, a breakup isn’t a world-ending event. They happen. Two people may be perfectly wonderful people, but the timing wasn’t right or they discovered they weren’t compatible, and that’s okay. It’s hard, but you won’t always feel the same splinter of grief like you do now. Breakups are built into the eventualities of life.4. Be ready for social fall-out and a lot of uncertain discomfort. If you and your ex shared a lot of friends or you’ve hung out in the same places, then expect a lot of clumsy, uncomfortable shuffling as everyone tries to re-organize their standing with you. Some of your “close friends” might choose your ex as their new company. It really, really hurts, but 1) it doesn’t mean they’re a terrible person, 2) everyone processes things differently, and 3) no one is taught how to handle these things with cordial panache. It’s easy to get bitter at this time as friends and family “pick sides,” but please consider that they might be just as confused as you are in this strange season, and when things settle, you can start figuring out how to assemble a new-normal as you initiate open discussions with the people who remain.5. Singleness is a really good season (and for some, a life-choice). Don’t rush to get out of it. I hope that the pain of a breakup won’t rush you into any half-formed decisions. I hope it won’t rush you back into recycling your ex. I’ve seen this play out over and over, and it always leads to more trouble. You may have heard this a billion times, but it’s no less true: please take this time as a gift to learn and to laugh on your own, to cherish experiences without second-guessing, to really lean into your convictions without worrying how to dress or impress for someone you might be “attracted” to, to utilize your time and freedom for new open doors and opportunities.Trust me: there’s no other unique position like singleness, when you’re free to be completely for yourself — and while marriage and raising children are wonderful gifts too, we cannot live with our heads in a possible future all the time, and singleness lends to a mobility and drivenness that cannot be found any other way.Sourcelast_img read more

World at a Crossroad on Climate Action

first_imgThis article was originally posted on negotiators prepare for the 24th Conference of the Parties to the UN Framework Convention on Climate Change (COP24) in Katowice, Poland, the world is at an existential crossroad: it can continue on a path of gradual, but insufficient, progress on climate change, or shift to high gear to avoid the worst effects of rising global temperatures.Fortunately, our understanding of the economic benefits of climate action is greater than ever. The world must wake up to seize these opportunities or face rising consequences of inaction. Decisions we take today will make the difference to the generations to come.We know from the Intergovernmental Panel on Climate Change’s special report, released last month, that the window to keep the world temperature from rising above 1.5 degrees Celsius is closing. We need major, immediate transformation across economic sectors, including how we generate and use energy, how we plan and live in cities, how we produce and consume food, and how we use and protect forests. We know that every additional fraction of a degree of warming can have a negative impact on economic growth, prosperity and quality of life.The Paris Agreement, forged in 2015, brought the world together around the goal of limiting emissions below 2 C. Today, many national governments are moving forward, though not at the pace that is necessary. More encouragingly, we are seeing businesses, provinces and states, and cities making progress.Many businesses are moving faster than governments to adopt low-carbon strategies. Nearly 500 companies have committed to set science-based targets to reduce climate-warming emissions in line with the Paris climate pact. More than 150 major companies, with a combined annual revenue of $2.75 trillion have joined the RE100 initiative, committing to power their operations entirely with renewable energy.In the financial sector, more than 500 companies and organizations with combined market capitalization of more than $7.9 trillion have publicly committed to support recommendations of the Task Force on Climate-Related Financial Disclosures, which recognizes the need for voluntary, consistent disclosures of climate-related financial risk to investors, lenders, insurers and others.In the United States, too, there are signs of momentum despite the Donald Trump administration’s opposition. For example, a new law in California-which has the fifth largest economy in the world-requires all of its electricity must be generated by renewable energy and zero-carbon sources by 2045. California recently joined two other provincial governments in Canada, Ontario and Quebec, to create the world’s second-largest carbon market.New research conducted by America’s Pledge shows that policies already adopted by US states, cities and businesses will reduce US emissions 17 percent by 2025 compared with 2005 levels. With additional action by these provincial players, the US could get to within striking distance of its Paris Agreement commitment of reducing emissions by 26 percent to 28 percent by 2025.Major global cities are moving forward with ambitious action as well. Under the Global Covenant of Mayors, more than 1,600 cities have committed to climate action. Together, these cities could reduce emissions equivalent to 1.4 gigatons of carbon in 2030 and 2.8 gigatons in 2050 (compared with business as usual). Paris, for example, aims to be carbon neutral and powered completely by renewable energy by 2050. And Copenhagen has a plan to become the first carbon neutral capital by 2025.Businesses, regions and cities are acting because the economic case for low-carbon economic development is strong and becoming stronger. It can benefit people’s health, improve efficiency and drive innovation. According to research conducted by the New Climate Economy, bold climate action could yield $26 trillion in global economic benefits between now and 2030, compared with business as usual. But despite these shining points of light, the world is still on a trajectory for global temperature rise that could be catastrophic. National governments need to step up with ambitious policy and investment decisions to accelerate the low-carbon transition.In recent years, China has been an important player on the global climate stage, especially in helping draft the Paris Agreement. The country set a national target to peak its emissions by 2030, though many experts suggest it could happen earlier. Also, it has invested heavily in renewable energy and electric vehicles, and accounts for more than one-third of all electric vehicles in the world, with EV sales expected to surpass 1 million vehicles this year.But China’s carbon emissions continue to rise and its coal consumption increased in 2017. Also, it should assess its investments in other countries to ensure they are climate-smart and financially sound. By pushing forward its low-carbon development strategy, China can benefit its own citizens while encouraging other countries to raise their ambition.With signs of mounting climate impacts-from wildfires in California to record-breaking typhoons in the Pacific-the world must re-commit to bold climate action. The economics is clear, and incremental steps will not be sufficient. It’s time for a decisive shift to an innovative and productive low-carbon economy.last_img read more

Transforming Your Marketing Culture with Seth Godin [@InboundNow #15]

first_img Seth How companies can stand out and transcend traditional marketing tactics. Inbound Now Poke the Box Purple Cow Doing, poking, prodding, and challenging the status quo Inbound Marketing , All Marketers are Liars, & For the full transcript head here:  Always Be ShippingThe notion that you can wet test anything changes everything. Quote “The only way to understand the box is to see the edges” Get Near the Edges of the BoxPush boundaries and try new things. How else will you know what works and what doesn’t? The cost of learning is so much less than the cost of not learning. Advice for MarketersSeth has given 4000 pieces of advice to marketers on his blog. Seth says “The Internet rewards relentless generosity.” and the more you worry about pay day, the less you are going to make. Where do Seth’s ideas come from? How companies can transform the way they do business by blogs daily on and cranks out amazing content joins us for episode #15 of ), and an inspiring speaker. How can companies and individuals in those companies start poking the box and transform the way things? How companies can provide an environment that encourages innovation & doesn’t shun failure. Tribes This book is about Topics: Race to the TopIt’s good to have short term goals but you must have an overarching vision of the future. Seth sees too many companies getting caught up in trying to optimize one tiny piece for a 2% gain and they often loose sight of more important initiatives that should and could be taking place. “Racing to the top is not about incrementally lowering your price or chiseling away. Racing to the top is about creating moments and movements and changes and innovations that people choose to talk about, that people want to engage with you about.” The dark secret of Marketing it’s a lot easier to do when you have a product worth talking about. Be Eagerly Prepared to Fail!Failing enough times leads to long term success. “If you fail often enough, you will succeed” You have to fail successfully enough to keep going, be smart about failure. And remember,  Try is the opposite of hiding. . . This is your message and mantra. Innovating EverydaySeth says you should be innovating in your company on a daily basis. Take a look at how internal processes are working. What could be streamlined? What could be made better? How would you ever know this if you aren’t poking the box to see what works? Seth stresses to look at your posture.  Are you interested in figuring out how things work or just there to make it to the next payday keeping your head down? “This posture of curiosity is a choice and I’m always amazing when people aren’t interested at least at some level how things work” Why wouldn’t you be interested in how things work?”The point is this is a moment. This moment will not be here in ten years. This moment was not here ten years ago. So the question is if you’re lucky enough to work for an organization that’s doing cool stuff, why aren’t you poking and finding out what’s working and what’s not?” Seth’s Lesson for Marketers”A lot of people don’t have respect for marketers. The reason is because the old kind of marketer was a little bit of a scum bag who was trying to say one thing about a product that did something else.” However there is hope! “The new breed of marketers is an impresario, a creator, an artist, a storyteller, someone who wants to make connections about things that matter. Not everyone gets to be the new breed of marketer. You have to choose to be this person and you can. So quit whining and go.” Connect with Seth Online . You can also connect with him on his personal site Great companies and brands reject the idea of average products for average people. They make amazing products for a select market. New marketing is about making great stuff. Originally published Apr 7, 2011 9:00:00 AM, updated July 03 2013 Poking the Box and Transforming your Marketing with Seth Godin Brian Halligan, our fearless CEO, posed this question to Seth to try and get into his mind to see how it ticks. Seth says he tries to say things that scare him and tries to always keep a watchful eye to notice things that are interesting and then add his own unique spin. Create a Failure Friendly Environment”Anytime your boss says to you, “We need to do something new and failure is not an option,” what she’s also said to you is success is not an option, because if you’re not prepared to fail along the way, eagerly fail along the way, then you’re not going to succeed.” Seth suggests creating an environment where your employees are more afraid about not failing than Making a list of how you failed and survived is going to teach you a great deal and inspire you to keep failing (smartly) Yoda Was WrongSeth claims that the jedi master Yoda had it wrong! “I think Yoda was wrong, and I quoted him in the book, where he said, “There is no try.” I think there’s lots of try. It’s okay to do your best and have it not work. In fact, every company that we say we admire, every brand that we say we aspire to has a long history of doing that.” Who inspires Seth Godin?“You know David, I would say you” (Thanks Seth!) Seth says that everyone that reads his blog and supports his efforts he . Knowing someone is going to read his blog and take away from his ideas and take action are enough to keep him going. The Enemy for Any Creator is Not Piracy it’s Obscurity. ! Seth is a marketing mastermind, author of 13 books great books (including Seth Godin poking the box , In the show we chat about: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Write the Best Blog Post EVER

first_img Originally published Jul 1, 2011 8:35:00 AM, updated July 28 2017 Some of the most common blogging advice is to write great posts. The problem is that few experts (if any) actually go into detail about how to actually write compelling and interesting blog posts . That ends today. Today, we are going to review the elements of great blog posts so you can use these traits to write the best blog post ever. Part of writing amazing content is being willing to ignore previous assumptions of blogging best practices . Here are common blogging assumptions to ignore on your quest for the perfect blog post. 1. Length Matters – The number of words in your blog post doesn’t matter and is not a predictive indicator of the success of a piece of content. The truth is that people have been successful with all variations of blog post lengths. Brian Solis tends to write long, in-depth blog posts while Seth Godin usually sticks to very short posts. Both have been very successful, which helps demonstrate that length simply doesn’t matter.  2. Comments Matter – Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured. Comments don’t matter. 3. Perfection Matters – Yes, grammar is important in a blog post. Yes, the idea must be conveyed clearly. However, perfection is the enemy of great business blogging. Being timely tops being perfect. Publishing content on time even if it is only very good and not perfect is critical to great blogging . Blogging is an iterative process. The more you blog, the better you understand your content and your audience. Perfection stops blogging progress and ultimately doesn’t matter. Now that we have outlined what doesn’t matter, let’s instead focus on the key characteristics that, when combined, make the best business blog post ever written. 7 Traits of Great Blog Posts 1. Actionable – Whether they found the blog post through a search engine , an email, or a social network share, the core reason people click through to an article is to solve a problem. What makes people share a post with others is the actionable insight it provides to solve a problem. Provide clear takeaways and actionable steps in blog posts to ensure your idea resonates with readers. 2. Combined Relevance – Metaphors are a timeless storytelling element. Don’t leave metaphors to novelists. They should be an active part of blog posts. Comparing two seemingly different things and drawing connections between them is a valuable way to combine relevance and generate more intense interest in a subject. 3. Urgent – Journalists write articles based on who, what, when, why, and how. As a blogger, answering the “why” isn’t enough. Instead, it is critical to answer “why now?” The web is flooded with content. Content that is urgent and timely wins in the race for attention. 4. Visual – Making a blog post visual doesn’t mean filling it with images and videos (not that video and images aren’t important in blog posts). However, they aren’t the only ways to make a blog post visual . Use section headers, numbers, bullets, and other text elements to make it easy for readers to understand your idea quickly. 5. Solution-Based – As we said earlier in this post, on the web, people are looking for solutions. Products aren’t solutions. They are part of a solution. Don’t cram a blog post full of product content. Instead, provide educational content that runs parallel to your product offering. 6. Entertaining – Informative doesn’t mean boring. Just because you sell sheet metal, doesn’t mean your business blog can’t also be entertaining. Have your shop crew make some fun and timely creations out of sheet metal and post an image or video of each new creation. Have someone outside your company review your blog post to check for entertainment. 7. Definitive – Great blog posts aren’t meek or subtle. They are clear, direct, and definitive. Take a stand, make strong word choices, and don’t waver on your advice. Be the expert on your topic. How do you write great blog posts? Photo Credit: cliff1066™ How to Write a Blog Post Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Scoop on Facebook Mobile Ads: Are They Working? [Data]

first_img Originally published Oct 31, 2012 12:37:00 PM, updated October 01 2013 3) Promoted PostsAnother option for Facebook mobile advertisers is Promoted Posts, which allows you to promote your Facebook Page’s organic updates to friends of your fans — people who don’t necessarily already Like your page. That’s why, as a user, you might see a post from a brand you’re not a fan of appear in your News Feed; it’s because one of your friends has Liked that page. Here’s how it might look on a mobile device, also courtesy of Inside Facebook:4) Mobile App-Install AdsFinally, Facebook also offers Mobile App-Install Ads. With a look similar to Sponsored Stories, these ad units recommend games and apps instead of brand pages. When a Facebook user clicks on one of these ads, they are prompted to install apps on their mobile devices via iTunes or the Google Play store. Similar to Page Post Ads, these ads require no social context. Here’s how they’d appear on a mobile device:Data on Effectiveness of Mobile-Only Facebook AdsNow that you know what your mobile ad options are, I bet you’re wondering about that performance data we mentioned earlier in this post. Here’s what some advertisers are experiencing, as reported by Mashable:Nanigans (a company that purchases Facebook ads for clients) has experienced clickthrough rates on Sponsored Stories that are an average of 12 times higher on mobile than on desktop on average (similar to the preliminary data we covered back at the end of June). They’re also 45% less expensive. For Mobile App-Install ads, Nanigans also reported that its ecommerce clients have found that, post-click, those who download retailers’ apps often spend more money (and spend more often) compared to desktop visitors. In fact, people who make their first purchase on mobile are 2.5X more likely to make a second purchase, and they spend 8X as much money with a retailer over time. Ecommerce website Fab (a client of Nanigans), saw a 5X better return on its Mobile App-Install ads than any other mobile app download ad it placed on other networks, including Google and Yahoo!. In fact, 10% of people who join Fab from its iPad app make a purchase in the first week (compared to 3% on the web).Seems like mobile ads are still generating some impressive results for advertisers, even after they’ve had time to stew.Why Are Mobile Ads More Effective?So, why are mobile advertisers experiencing so much more success with mobile ads compared to their desktop counterparts? Here are some theories:1) They’re in-line with other Facebook content in the News Feed.All of the above-mentioned Facebook mobile ad units are served in mobile users’ News Feed, making them much more prevalent than a lot of other desktop ads. On Facebook’s web/desktop version, for instance, advertisers have additional options, including the display ads you see in Facebook’s sidebar. Because these types of ads are much easier to ignore and thus less effective, it’s important to understand that they would bring down the effectiveness of Facebook desktop ads as a whole, even though some particular ad options on the desktop (e.g. Promoted Posts) do only appear in News Feeds on the desktop version, and are thus much more effective than Facebook display ads.Therefore, it’d be interesting to know how this data breaks down when just comparing the effectiveness of mobile News Feed ads to desktop News Feed ads — excluding the desktop display ads. Back in June, for instance, we saw from a TGB Digital study that desktop News Feed ads were generating a 0.588% CTR at $0.63 CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86 CPC. This translates to 1.93x the CTR for mobile News Feed ads than desktop News Feed ads — and not at a huge cost.This shows that mobile ads were still more effective than desktop News Feed ads back in June … but is this still the case now?2) Facebook mobile is cleaner; there’s not as much to compete with.There are a lot fewer bells and whistles on Facebook’s mobile apps. There is no sidebar content to compete with (because there are no sidebars), and everything is generally less cluttered, focusing users’ attention mainly on what’s in their News Feed. This gives mobile ads a lot more face time with users.3) They’re still novel.Mobile-only ads are still fairly new and novel to users, and some of the clicks they’re generating may be owed to users’ curiosity or confusion about the new feature, as well as users clicking on ads accidentally. On the flip side, as a result, clicks may be less qualified, resulting in subpar post-click results. Marketers should keep this in mind as they’re tracking the performance of their Facebook mobile ads.Should Marketers Invest in Facebook Mobile Ads?As the data shows, it might just be worth experimenting with mobile advertisements. The mobile market is only growing, and Facebook reports that 60% of its users are mobile users, up from about 47% a year ago. Furthermore, mobile ad units are generally significantly less costly on average than print and online ads. According to former Wall Street analyst Mary Meeker’s annual internet trends presentation, the effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75.That being said, marketers are advised to proceed with caution. Because mobile ads are placed directly in the News Feed, Facebook will have to be careful not to overwhelm and bombard its mobile users with ads, which may result in a scaling problem as Facebook limits the number of ads it shows. And when competition for Facebook ads rises, so will their cost.If you plan to experiment with Facebook mobile ads, keep best practices in mind. Be specific in your targeting, and track your results compared to your ad spend.Have you experimented with mobile-only Facebook ads? What results have you seen thus far? Are they more effective than your Facebook desktop ads?Image Credit: {ErinKphoto} aka redcargurl 2) Page Post AdsYour second mobile ad option is Page Post Ads, which are larger ad units than Sponsored Stories and include a call-to-action to Like the page at the bottom of the ad. Page Post Ads aren’t dependent on social context; in other words, advertisers can target them to appear in News Feeds of users beyond fans and their friends. These ads can feature photos, offers, questions, videos, events, or links, as in the example below from Inside Facebook. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Advertising Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook’s desktop ads.As much as that piqued our curiosity, I think we can all agree that two weeks’ worth of data is hardly comprehensive enough to confidently gauge effectiveness. But now that mobile-only ads have been around for 4+ months, the data has had a bit more time to stew (mmm … stew). I digress …Yesterday, Mashable published an article that explores some of the more recent findings about Facebook’s mobile ads. Let’s take a look at what they uncovered so you can make a more informed decision about whether Facebook mobile ad spend makes sense for your business — you know, if you’re considering it.4 Facebook Mobile Ad Options for MarketersSo when we say “Facebook mobile ads,” what exactly are we talking about? There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users’ News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Sponsored StoriesThese ads recommend brand pages or content to users based on their friends’ activities (social context). For example, you might notice “Pages You May Like” or other suggestions to Like certain brand pages your friends are already fans of, as you can see in the screenshot below (courtesy of Mashable). Topics:last_img read more

How to Tweet Around the Clock Without Being on Twitter 24/7

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 3, 2014 4:00:00 PM, updated February 01 2017 If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it’s imperative that you find a way to tweet multiple times a day, every day.Why? Because those who tweet more often, tend to have more followers. According to a study conducted by Beevolve, Twitter users who have written under 1000 tweets typically have fewer than 100 followers, while those who have tweeted more than 10,000 times usually have followings of between 1,000-5,000 people.Fortunately, there are a number of great online resources you can take advantage so you can tweet 24/7 without focusing on Twitter 24/7. Here’s a guide to get you through it all based on Guy Kawasaki’s 10 Tips for Building a Social Media Following, a free webinar featuring Guy Kawasaki and Peg Fitzpatrick.You Don’t Have to Create Content 24/7 to Tweet 24/7Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about.When it comes to Twitter, it matters less where the content you tweet comes from and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where content curation comes in …To be an efficient curator, you don’t just need a social media tool that allows you to schedule content as you discover it; you also need a few digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers.8 Places to Regularly Discover Tweetworthy ContentUse Feedly as a one-stop-shop to peruse everything in your industry, and hand-pick which articles to tweet.Find compelling quotes to tweet on out the top stories across multiple news sites on a look at what’s popular on Pinterest.Explore what’s hot and recommended on Google+.Let LinkedIn Pulse direct you to important industry stories.Stumble upon all kinds of great resources using … you guessed it, StumbleUpon.And, of course, use Twitter itself. Creating lists is especially helpful for discovering great content from other Twitter users.After you’ve found content that you believe your existing and future followers will enjoy, all you have to do is schedule the tweet for a specific date and time.To share content around the clock, you need a tool to help you.There are plenty of tools out there to help you tweet more efficiently — HubSpot’s social inbox, HootSuite, Buffer, the list goes on. But try to find one that lets you do the following:Easily share content from your own blog — this will help you get more bang for your marketing buckSchedule tweets — this helps you work in buckets of time for more productivityUpload custom images — with the rise of visual content, it’s more important than ever your tool supports imagesTools like Social Inbox allow you to automatically tweet the feed of your blog, so you don’t have to tweet your posts one by one. You can also supplement this with tweet feeds from 1-2 blogs your target audience will likely enjoy. There’s also an easy Chrome extension that allow you to schedule and share links to content you find anywhere on the web without having to leave the page to log in and share from your preferred platform.Regardless of whether you choose HubSpot or some other social sharing tool, the goal is to save time and become more efficient by:Automating tweets for content you createCurating and sharing quality content as you discover itIncreasing the reach of that content by scheduling multiple tweets at onceScheduling Out Your TweetsIf you don’t use an automation tool, this Social Media Publishing Schedule will let you organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing. If you do have an automation tool, you can still use this spreadsheet to stay organized before scheduling. The first four columns, “Day,” “Date,” “Time,” and “Date and Time” are there for your convenience.In the “Tweet Copy” column, simply input the copy you’d like to appear in your tweet, bearing in mind you should keep it under 114 characters to allow room for a link. This spreadsheet will auto-calculate the number of characters you’ve entered to keep you on point.After you’ve composed your tweet, paste the URL you’d like to include in your tweet in the “Link” column; in the last column labeled “Tracking Token” include the tracking token you’ll add to the end of that link to track the source of your traffic.If you’re using Social Inbox and want to get all your great Twitter content scheduled so you’re equipped to tweet 24/7, it’s easy to get started. Just compose your tweets, attach any content you’d like to include, connect it to a campaign if you’d like, and select the date and time you want to publish the tweet. You can even create streams based on important keywords and contacts to see what people are talking about to find tweetable content related to your industry.Automation Cannot Replace Personal InteractionWhile social sharing tools are a great resource and time saver, automation cannot entirely replace human interaction on Twitter. One of the great things about Twitter is that it gives your contacts, leads, and customers a direct channel to communicate with you. As a result, people expect that when they tweet at you with a specific question or comment, that you will tweet them back and interact with them. In fact, 61% of Twitter users follow SMBs to interact with them and share ideas and feedback.So it’s incredibly important that you still find some time to interact with your followers and anyone else who may be tweeting at, or about, your company on Twitter. Again, Social Inbox users can make this monitoring easier through targeted streams, color coded tweets that give you more context around the tweet, and deeper profiles that give you more information about who you’re tweeting with.Although you don’t necessary need to respond to every mention of your company, you should strive to help people who have questions, concerns, or problems — you know, the goal of all your inbound marketing content. Topics: Twitter Marketinglast_img read more

The 6 Month Website Redesign Framework

first_img Website Design Originally published May 27, 2015 11:00:00 AM, updated February 01 2017 Topics: When you’re craving pizza, you have a few options: You could take the easy way out and order a greasy pie or pop a frozen ’za in the oven. Or, you could make one from scratch.Those fast solutions will be satisfying in the short run, but you’ll get more out of making your own dinner. You’ll be more careful with ingredients. You’ll be able to make it exactly how you like it (one quarter pepperoni, one third green peppers, and the rest extra cheese? It’s up to you). And you’ll gain the experience of making something out of nothing.The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect.The difference is that a quickly built website often only focuses on the look and functionality of the website. As long as it’s easy on the eyes and the buttons all work, it’s considered a success. But inbound marketers can’t have that attitude.Because so much of inbound marketing occurs on your website, a website redesign has to focus on more than just the site’s style. It has to focus on meeting your goals and matching up with your overall strategy.That’s going to take a little longer than just slapping some content on a site page. But how long do you need? If you are planning a strategized website redesign, here’s a rough timeline that you can follow.A few notes: This timeline might vary a bit depending on the complexity of your site. More pages and more features mean more time. And it’ll also vary depending on the team that’s working behind the scenes.An internal team, freelancer, and agency will have different processes that will affect the schedule. If you plan to hire an outside developer, whether it’s a freelancer or through an agency, add in a 30- to 60-day window research and select the right one.Month 1Review of Current SiteYou have to have a good reason to redesign your website. That’s why assessing your current site is the first step — you have to find that key reason for the redesign.Take a good, hard look at the site. What do you not like about it? What do you like about it? This review has to go beyond your personal preferences though — it has to be about the numbers. Study (and record) key site metrics, such as time on site, bounce rate, conversion rate, and more. These statistics will tell you in black and white which parts of your site are failing (and, therefore, which parts to focus on during the redesign).Goal SettingOnce you’re well aware of what’s not working, you can plan goals around what you want your new site to accomplish in the future.Lots of people will skip this step (the goal is just to have a new website, right?). But don’t pass this part up. You wouldn’t launch a campaign without goals, so why would you launch a website without goals? Setting these goals early is important, too. That way, you can plan to build a site that’s optimized to meet those goals.These should be SMART goals (specific, measurable, attainable, realistic, and time-sensitive) based on the numbers you reviewed in the last step. Ask yourself: How many visitors do you want every month? How many leads? What conversion rate do you want to see? Write them down and keep them in mind every step of the way.Buyer PersonasYou may already have clear buyer persona stories that guide all of your marketing efforts (awesome!). Even if you do, consider this a good time to revisit and potentially revise them. If you don’t already have thorough buyer persona profiles, you absolutely need them before starting a redesign project.There are a few reasons buyer personas are key to website redesigns. The profiles will determine how you set up your site. The site should easily guide users through the funnel, and the track has to be slightly different for various buyers. Personas also affect your premium content offers, so having ideal buyers in mind well before you start making the website will help you plan to bring in more leads.Month 2Content AuditYou wouldn’t order a pizza if you still had leftovers in the fridge. Just like you wouldn’t overhaul site pages or content that were already resonating with readers and encouraging conversions.That’s why you need to search through all of your organization’s online content assets — old site pages, blog posts, portfolios, case studies, any other materials you use with clients or for marketing purposes. Determine what can be kept, what needs revising, and what needs to be cut completely.For what you plan to keep or revise, determine if it will be at the same URL or a new URL. For things you plan to cut, where will the old page redirect to? HubSpot’s got a handy Excel sheet to plan this all out in a super organized fashion. Bonus: This document helps you plan for SEO while you’re at it — which is crucial at this stage. After all, you don’t want to lose the valuable SEO value your old site has accumulated.Month 3Information ArchitectureNow that you know what site content you’re keeping and cutting, it’s time to plan for new content to fill the gaps and how all of that content will be organized.Your first step: Draw out a site map. Plan what the categories will sit on your navigation bar, and what content will live under each category. Will there be drop down menus? A helpful trick: Don’t necessarily organize content by type or general topic. Instead, organize your pages to create a story or a path for those buyer personas. How do you want your ideal visitors to progress through your site pages? Make it easy for them to follow that path.An easy way to do that: A purpose map. It’s an extension of your site map. On a purpose map, you assign a specific buyer persona, lifecycle stage, and goal to each page (which can save you money and time in the long run). As you do that, you’ll need to add pages and remove pages to complete the buyer’s journey on your site.Write ContentWhen you know the ultimate goal of your pages, you’re ready to write content. Take plenty of time to craft all the content that will appear on your site. Do this early in the process — it’s always easier to design around content than to write content around design.While this does include body copy, don’t forget about some of the finer details. Write copy for calls-to-action, forms, meta descriptions, and other micro text elements. If you are redesigning on the HubSpot COS, you can think about smart content and personalization tokens here, too.Develop WireframesIt’s time for the designer to step in so that your site can take shape. Before making your site look awesome with eye-catching photos and beautiful text, figure out where, exactly, all of those elements will appear on the page. That’s what wireframes are for.Starting with wireframes saves so much time in the long run. Rather than moving around tons of design elements, you can simply move placeholders until they are exactly where you want them.There are lots of ways to do wireframes. The easiest route? Sketching on a whiteboard. But if you want sharper wireframes, draft them in Photoshop (or another image editing software), or use an interactive wireframing software like Axure.Month 4Design Mock-UpsOnce the wireframes are in place, it’s time to start making them pretty. Now, you can start adding colors, playing with fonts, and placing photos.This should all be done in Photoshop or another design software. When the design mock-ups are done, they should look almost exactly like what your site will look like on the web. That means they should include real content.Schedule several weeks for this process. First, it’ll take your designer plenty of time to incorporate all the elements. More importantly, though, you’ll likely want to incorporate a review and revision process. After all, you want the design to be pixel-perfect.Month 5DevelopmentYou’ve got everything exactly where you want it. You think your site will help meet your goals and move visitors through the buyer’s journey. The hard work is over. (Woohoo!) Now, go ahead and hand everything over to a coder.Usually, you can sit back and relax and wait for your fully functioning site to be developed. Programming can take a while, though. Depending on who’s in charge of development, the timeframe can vary. Plan for at least a month of coding allowance.2 Weeks Before LaunchDetermine Content PlacementOnce the pages are ready to work with, the first step is to place your content. This includes copying and pasting body text, building CTAs, uploading files, and dropping in images. Keep in mind that you might need to do some copy fitting. Even though you should have designed with content in mind, sometimes, the words you want just don’t look right. This is the time to adjust your phrasing so the message fits.It’s also the time to proofread! Nothing diminishes a site’s credibility like a glaring typo. Avoid that at all costs.Finalize URLs & 301 RedirectsRemember the list you made a few months ago of all your old site pages, their URLs, and where to redirect them? That will come in handy. Now’s the time to put those new web addresses into place. Enter in the right (new) URLs on pages, and set up 301 redirects for old pages. It’s super simple, but a super important step that you can’t skip over.SEOYou should already have a keyword and search engine optimization strategy in place. You’ll want to incorporate SEO best practices now, before the site goes live. On the back end of your site, add meta descriptions, add internal links, and double check that your keywords are in your URL, H1 tags, and alt text.TroubleshootBefore you push that “publish” button, make sure your users will have a great experience from the get-go. Preview multiple site pages in various browsers and devices to make sure they look nice and work well. If not, adjust! Click on all your links, too, to make sure there are no broken links. When everything works as it should, you’re ready to go!Month 6 (Launch Date)It’s the big day! Publish all of your new pages, but don’t sit back and relax right away. Instead, be prepared to fix unexpected problems.Be sure to do a bit of quality assurance today, too. You never know if something went wrong somewhere along the way. Check that your 301 redirects worked and that your site pages are all in the right place.Post-Launch(What, did you think you were already done?)Generate Heat MapsHeat maps are insanely helpful for understanding how your visitors interact with your website. Install a heat map software (like Hotjar, Crazy Egg, or HeatMapper) to learn where your visitors are clicking. This allows you to draw hypotheses around their actions and revise accordingly. Ultimately, you want to make your site easy to navigate.Run A/B TestingMaybe you couldn’t decide if that one CTA should go beside the copy or below it. Maybe you weren’t sure which headline to put on your homepage. After your site has been up and running for a bit, you can set up A/B tests to determine the best long-term solution.Experiment With User TestingUser testing can actually come before your site launch too — in fact, that’s probably preferable. But because most people are in a rush to publish that brand new site, it’s OK to push user testing to after the launch.During user testing, sit down with real people and see how they use your site. What do they like? Where do they get stuck? Use those insights to revise your site.Review Goal AnalyticsRemember those goals you set six months ago? (Sure hope so — they should have been guiding all your web design decisions). Now, it’s time to assess them. You’ll want to compare new site data to old site data to get the clearest picture about what is (and isn’t) successful.The specific analytics you look for will depend on your individual goals, but here are a few good ones to look for:Time on siteBounce rateClick-through rateConversion ratesTraffic sourcesHighest ranking pagesTotal pageviewsWhile this is the end of the timeline, it’s not the end of your work on your website. In fact, your website should never really be “done.” After all, you’ll want to adjust to optimize for conversions, add new content, and change it around as your organization changes. As you move forward, remember that revising along the way is OK, as long as your long-term goals are at the forefront of those decisions. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more