A Green Light for Antarctic Fieldwork

first_imgFor Jamie Collins, the end of the U.S. government shutdown means a chance to begin tracking breeding penguins. The oceanography graduate student is one of dozens of scientists at the U.S. Palmer Station in Antarctica who were buoyed by this morning’s announcement from the National Science Foundation (NSF) that it is “restor[ing] the planned 2013-14 austral summer U. S. Antarctic Program (USAP) activities to the maximum extent possible.”“They told us this morning they are re-starting the season,” Collins writes to ScienceInsider. “So everyone is running around setting up their labs. We’re all very excited about the re-opening, but we feel like we’ve been at the end of a very long yo-yo down here.” (See his blog for more impressions.)Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)Collins is part of an NSF-funded team conducting a long-running ecological experiment to measure the impact of sea ice fluctuations on polar biota. But he has spent the past week cooped up on the U.S. research icebreaker Laurence M. Gould with crates of lab equipment, as well as the personal possessions needed for a 5-month stay at the station on the western Antarctic Peninsula. An NSF decision last week to put all three U.S stations into “caretaker” status prevented any of the scientists from settling into their expected routines. And Collins had been told as recently as Tuesday that he and about 40 other scientists would be returning on the Gould to Punta Arenas in Chile on Friday.Instead, Collins will soon be visiting penguin colonies on offshore islands, monitoring their return from the open ocean to mate and produce offspring. But another part of his scheduled activities—a 5-week cruise aboard the Gould this winter to collect oceanographic data—is still in limbo. “No one knows what’s happening to the cruises that have been scheduled for January 1 and onwards,” he says. “But at least field work season here is on.”last_img read more

ISL 2019-20: Bengaluru FC Thump Chennaiyin FC to Record First Win of the Season

first_imgBengaluru: Defending champions Bengaluru FC earned their first win this season after a terrific 3-0 victory over Chennaiyin FC at the Sree Kanteerava Stadium in Bengaluru on Sunday.Australian midfielder Erik Paartalu got the ball rolling for Bengaluru with the opening goal (14′) before captain Sunil Chhetri made it 2-0 with a sensational strike (25′). Thongkhosiem Haokip rounded off a fine victory with a late goal (84′). The win lifts Bengaluru to the fifth position in the Indian Super League 2019-20 table while Chennaiyin, who are yet to score a goal after four games, are rock bottom.Bengaluru FC asserted their dominance right from the start, creating several chances in the opening 10 minutes. Chennaiyin custodian Vishal Kaith was called into action early in the fifth minute when former Chennaiyin man Raphael Augusto did brilliantly to get to the byline and find Juanan with a cutback. The Spaniard’s first-time shot was blocked by Kaith with his legs.Augusto continued to torment his former team and should have scored five minutes later when Udanta Singh’s cross found his way to him, but he could not sort his feet out in time.Kaith then had to pull off another save to prevent Udanta from scoring after being sent through on goal by Chhetri.Bengaluru’s domination paid off in the 14th minute when Erik Paartalu, returning from injury, rose highest inside the box to head home a corner from Dimas Delgado.Even after taking the lead, Bengaluru continued to maintain control of the game as Chennaiyin struggled to cope with their rivals.Not surprisingly, the second goal came in the 25th minute. It was once again Augusto who proved to be a thorn in Chennaiyin’s side. His excellent lofted ball from inside his half found Chhetri in space down the right. The star forward beat his marker and unleashed a rasping drive from the edge of the box to beat Kaith all ends up and send the home crowd into raptures.The defending champions continued to assert their supremacy, displaying swagger and confidence as Chennaiyin looked out of sorts.After the break, Chennaiyin displayed a bit of urgency and John Gregory sent in Lallianzuala Chhangte for Rahim Ali. However, apart from a header from Dhanpal Ganesh which went wide, Chennaiyin could not trouble their rivals much.Bengaluru continued to cruise through the game, giving their opponents no chance to stage a comeback.In the 83rd minute, Chennaiyin almost pulled a goal back when Dhanpal Ganesh tried to flick in a corner from Dragos Firtulescu, but his effort bounced back off the post.Bengaluru, however, punished Chennaiyin almost immediately. A long ball from Paartalu found Haokip who held off Eli Sabia and scored past Kaith to complete a resounding win. Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. bengaluru fcchennaiyin fceric paartalufootball First Published: November 10, 2019, 10:42 PM ISTlast_img read more

Vikas, Manoj through to Olympics, Sumit in hunt despite loss

first_imgBaku (Azerbaijan), Jun 23 (PTI) Asian Games champion Vikas Krishan (75kg) and former Commonwealth Games gold-medallist Manoj Kumar (64kg) secured their place in the Olympic Games by advancing to the semi-finals of the International Boxing Associations (AIBA) World Qualifying Tournament with dominating performances here today. While Manoj thrashed Tajikistans Rakhimov Shavkatdzhon, second seed Vikas got past Koreas Lee Dongyun in the quarterfinals by a similar margin of 3-0. However, Sumit Sangwan (81kg) lost to top seed Petr Khamukov but continues to be in the hunt for a quota berth as the fifth available spot in his category will go to the lucky quarterfinal loser, whose opponent goes on to win the gold medal. Manoj will next face European champion Pat McCormack of Britain in the semi-final tomorrow. McCormack defeated Frenchman Amzile Hassan in his quarterfinal bout. “Given the terrible state in which boxing is right now, I am relieved to have qualified for the Games. There was a lot of pressure on the team which is competing here and I am glad that I came good,” Manoj told PTI. “I am immensely thankful to the coaches, the Sports Ministry, the national coaching staff, the Sports Authority of India and my personal coach Rajesh, who is also my elder brother. Their efforts have helped me pull it off,” he added. Vikas, on the other hand, will be up against Turkmenistans Achilov Arslanbek, who got past Italian Cavallaro Salvatore in his quarterfinal contest. “I am extremely delighted to have secured the Olympic quota. It has been a long journey with quite a few ups and downs. I was confident in my abilities and always believed that I had what it took to reach the Olympics and put up a strong performance on that stage. My coaching staff along with my backers JSW have always had faith in me and I am glad that I have managed to justify that when it mattered,” he said. “I knew I could clinch the quota. It was important to put everything on the line, not hold anything back but at the same time fight in an intelligent manner. I have another big bout coming up and right now, I really want to go all the way here,” he added. Vikas and Manoj took the total number of Indian boxers assured of Olympic berths to three as Shiva Thapa (56kg) had made the cut for Rio during the Asian Qualifiers in March. National coach Gurbax Singh Sandhu described the duos performance today as dominating. “Manoj dominated all three rounds and boxed intelligently to win and qualify for the Games,” Sandhu said. “Vikas was similarly commanding in his performance and sailed past his opponent,” he added. Vikas, however, is a doubtful starter at tomorrows semifinal as he has sustained a cut on his face. Both Vikas and Manoj had competed in the 2012 London Games as well. While Manoj had lost in the quarterfinals, Vikas was ousted in the preliminaries. PTI PM KHS KHSadvertisementlast_img read more

There’s a “Cards Against Humanity” for Job Seekers

first_img Also on Glassdoor: QUIZ: Is Your Company Toxic? When you’ve just finished tweaking your resume, prepping for interviews, and tailoring your cover letter for what seems like the hundredth time, the last thing you probably want to do in your spare time is play a game that emulates the job seeking process. But after a few minutes into Funemployed — a Cards Against Humanity-inspired game with a unique job seeker twist — I’m willing to bet that you’ll change your tune.How Do You Play?The setup is simple: a teal job card is laid down face-up on the table — think: Auctioneer, Mime, Drill Sergeant — then each player is handed four black qualifications cards — think: French accent, jacked forearms, jazz hands, etc. One person sits out as the employer, who will judge all the other players on how well qualified they are for the position at hand, while the rest of the players are job seekers, tasked with using their four cards to formulate a pitch on why they’re the right person for the job (don’t worry if you get an unlucky hand — there are also ten qualification cards on the table that you can swap yours out with if needed). From there, you’ve got nothing but your improvisational skills and wits to help you craft a compelling, personal narrative that’ll land you the job.Here’s an example of what it might sound like (or at least what it sounded like when my housemates and I played together this past Sunday night): “I believe that I was born for this role of being a Ninja (job card) because I was born on the streets (qualification card #1) and taken in by Batman villain Ra’s al Ghul to train to become a Ninja, where I developed a menacing British accent (qualification card #2). We trained with Foam Swords (qualification card #3) — and later on, real swords — so let me tell you, I can wield a sword. With that, I’ve developed very good aim (qualification card #4), and can eliminate any target you want me to. So that’s a bit about me!”As in real life, though, you won’t just be able to get away with a fancy elevator pitch and then walk out the door — the employer has qualification cards of their own — one for each job seeker — which they can use as inspiration for a challenge or a follow-up question to the job seeker’s pitch. For example, after hearing the pitch above, the employer for that round used one of his qualification cards (boomerang) to throw the following monkey wrench into the interview:“It sounds like you have decent foam sword experience which I certainly respect, but we’ve actually taken up the boomerang recently, and we’re looking for someone with five years of boomerang experience.”Don’t worry though — you get a chance to respond. In this case, the job seeker answered with “I feel that my experience with foam swords will carry over and translate quite well into picking up a boomerang… I can pick up and throw a sword in such a manner that it flies back to me.”Once all of the players have had their say, the job is awarded to whomever the employer thinks did the best job of pitching themselves for the position. After completing two full rounds — in which the role of employer rotates from player to player with each turn —  the job seeker with the most job cards claims victory.So, What’s the Verdict?As you might be able to tell from above, I had a pretty good time playing Funemployed (aside from the wicked paper cut I got from one of the cards — be careful!). My friends and I were able to get really into our roles and have fun with adopting the ridiculous personas that the cards in our hands laid out for us. The absurdity of the cards mixed with the formality of the interview process definitely led to us laughing out loud on more than one occasion.However, I will say that the game is probably only as good as the crew you play it with. If your fellow players aren’t willing to really commit to it or are afraid of sounding too silly, you probably won’t have as good of a time — there’s only so much weight that cards like “actually an alien” and “literally the worst” can carry on their own without an enthusiastic player to deliver them. And while this game is nowhere near as racy as Cards Against Humanity, it definitely treads into PG-13 territory, so it may not be the best choice for the very prim and proper or for work functions, depending on what kind of office environment you work in. But, on the other hand, if you need to blow off some steam after a long, hard day at work (or day spent job hunting) to actually take a step back and laugh at it all for a little bit, Funemployment’s a great choice to bring to your next game night.Image courtesy of Urban Island Games.last_img read more

Liverpool coach Gerrard tells Klopp: Strengthen here and we win league!

first_imgLiverpool U18 coach Steven Gerrard feels with the right signings they can challenge for the title next season.Gerrard thinks if manager Jurgen Klopp can fill his two weak spots the Merseyside outfit can challenge for their first championship for 27 years.“I think we’ve got a fantastic manager at the helm, who will hopefully attract a few big names to complete the jigsaw,” Gerrard told BT.“I think Liverpool are very, very close and if you look at the statistics of the top six from last season they were the best team in terms of head-to-head.“So Liverpool know where they need to improve and it’s consistency against the teams in the bottom half of the table – the teams that sit narrow, compact and are difficult to break down.“Hopefully we can get the two or three big pieces of the jigsaw that are missing and I’m really confident that Liverpool can keep moving forward and there will be success just around the corner.“I think we need someone in the left-back position, James [Milner] has done a fantastic job out there, but it would be nice to have another option out there as well.“And maybe one more attacking player to give some more firepower and help unlock the defences that are really narrow and compact.“I don’t think we need major reconstruction, I think it’s just a couple of pieces of the jigsaw left and I’m really happy with where we are at the moment.”last_img read more

Former Chelsea star Oscar banned eight games in China

first_imgFormer Chelsea star Oscar has been banned for eight games with Shanghai SIPG after this week’s all-in brawl.The midfielder made headlines at the weekend when he was caught up in a mass brawl during Shanghai SIPG’s 1-1 draw with Guangzhou R&F.The Brazilian kicked the ball aggressively at two opponents that sparked a frenzy between both sets of players.Oscar escaped with a yellow card, with R&F’s Li Tixiang and SIPG’s Fu Huan eventually sent off.His ban now sees him unable to play in the Chinese Super League until August 13.The 25-year-old has also been ordered to pay a fine of $5,000.last_img read more

Mario Balotelli signs new Nice deal

first_imgMario Balotelli has penned a new deal with Nice.The former AC Milan striker was coming off contract at the end of this month.Nice finished third in Ligue 1 this season, qualifying for the Champions League play-offs, and this also convinced SuperMario to remain.It appears to be another one-year contract, but the club noted he made “considerable financial sacrifices and chose the sporting aspect with his heart.”He had been linked with Spanish sides like Las Palmas.last_img

Barcelona confirm Chapecoense opponents for Joan Gamper trophy

first_imgBarcelona have confirmed they will face Brazil’s Chapecoense for their annual Joan Gamper friendly in August.Chapecoense will travel to the Camp Nou for the Joan Gamper match on August 7.The traditional Barcelona season opener will be used to honour the 71 who died and contribute to the charity cause for the victims’ families and friends.Confirmed on Wednesday, the friendly completes the Blaugrana’s pre-season preparations following a tour of the United States, and is due to take place a few days before the Supercopa de Espana kicks off on either August 12 or 13.last_img read more

One (repeated) message sticks

first_imgThere’s an old workshop trick I’ve seen a few times where a marketing expert takes three tennis balls and throws them at some poor soul in the audience. The person usually catches none. Then the expert throws one, and the same person catches it. The point? Bombard someone with three things and they can’t handle it. Stick to one thing – one message – and they are more likely to receive the missive.Like this post, the trick is not original but it bears repetition, because we tend to forget it.The most successful website home pages, brochures, ads, viral campaigns, etc. all HAVE ONLY ONE MESSAGE. Remember: one message per communication. Say that message a couple of times and ways, but stick to it and it only.The book Made to Stick makes this point and celebrates simplicity. Right on, Heath brothers.Yesterday’s study in the Washington Post adds an interesting nuance by showing how repetition plays into message retention, according to researchers at the University of Michigan and elsewhere.The federal Centers for Disease Control and Prevention recently issued a flier to combat myths about the flu vaccine. It recited various commonly held views and labeled them either “true” or “false.” Among those identified as false were statements such as “The side effects are worse than the flu” and “Only older people need flu vaccine.” When University of Michigan social psychologist Norbert Schwarz had volunteers read the CDC flier, however, he found that within 30 minutes, older people misremembered 28 percent of the false statements as true. Three days later, they remembered 40 percent of the myths as factual…The research also highlights the disturbing reality that once an idea has been implanted in people’s minds, it can be difficult to dislodge. Denials inherently require repeating the bad information, which may be one reason they can paradoxically reinforce it. Indeed, repetition seems to be a key culprit. Things that are repeated often become more accessible in memory, and one of the brain’s subconscious rules of thumb is that easily recalled things are true.DO NOT convey information that’s not key to your single message – or god forbid, that’s wrong or a “myth”. Keep focused on the single right message and people will be more likely to catch it – and recall it.last_img read more

US and World Bank Team Up to Improve Data on Women

first_img ShareEmailPrint To learn more, read: Posted on July 20, 2012August 15, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In the maternal health community, we often decry a lack of good data, which is often echoed by others working on a number of women’s issue. In order to address some of these data gaps, the U.S. government and the World Bank have launched initiatives with specific focuses on data on women.The Bank’s Gender Data Portal and the U.S. government’s Data 2X will attempt to fill gender gaps in data. Secretary of State Hillary Clinton and World Bank President Jim Yong Kim appeared at an event in Washington to announce the projects. Secretary Clinton noted:For too many countries, we lack reliable and regular data on even the basic facts about the lives of women and girls – facts like when they have their first child, how many hours of paid and unpaid work they do, whether they own the land they farm. And since women make up half the population, that’s like having a black hole at the centre of our data-driven universe.Share this:last_img read more

Addressing Barriers for Midwifery Care in Mexico: Interview With Cris Alonso

first_imgPosted on September 3, 2014August 10, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Luna Maya is a midwife-run birth center in Chiapas, Mexico. This the second part of a two-part edited conversation with its director, Cris Alonso. To read the first part of this interview click here.Q. What have been some of the primary barriers to realizing your vision for Luna Maya?I would identify two major barriers:Lack of regulation of midwifery and birth centers: Mexico does not have an open system of midwifery regulation. Currently, only students who graduate from one school (CASA) can access professional certification. Foreign or otherwise trained midwives cannot access certification. Since midwives have been identified as key personnel for strengthening maternal health systems, increasing the breadth of midwifery certification and regulation in Mexico is key to improving both access to maternal health and associated outcomes.Lack of funding for a midwifery model of care in Mexico: Donors clearly are interested in making systemic changes that will affect the quality of care in major institutions. However, the lack of midwives in the system makes it near impossible to study the impact of midwifery on maternal health, and, therefore, garner attention and funding for midwifery care.Q. What are some surprises you have encountered along the way?The most exciting surprise was watching how a family planning and birth center turned into a femifocal family health center made up of a large network of providers. These providers not only honor the perinatal period as central to long-term community health, but also accompany women in health care throughout their lifetime.An unpleasant surprise was a fine of $34,000 by the ministry of health for having birth equipment, but no operating room, in the birth center. The Mexican clinical guidelines state that in order to attend births a clinic must have an operating room. Due to budgetary restrictions, maintaining an operating room was impossible at the time. Births are attended at home and in few cases, when the birth was too fast or the woman lived too far away, at Luna Maya. We are now in a legal battle with the ministry of health regarding the safety and legality of having birth equipment in the center. If we lose the case, Luna Maya will have to cease subsidies and be in serious financial peril.Q. What are the next steps for Luna Maya?Expansion! Despite the above situation, we have decided that we have a model that works, the women love it, and our outcomes are extraordinary. We are currently in process of opening a second clinic in Mexico City. In this case we have aligned with a humanized gynecological practice and, funding permitting, will build an operating room in order to function legally and provide care without having to transport to public institutions.We are also working with Osa Mayor Midwifery school in Tulum to fuse our midwifery-training curriculum and create a multicenter and online midwifery school. The governing NGO of Osa Mayor, Parteras Tradicionales Unidas Tumben Cuxtal, works with professional and traditional midwives as well as a gynecologist. They believe that the Luna Maya model will benefit the community and service provision in Tulum. In addition, a midwife, who interned briefly at Luna Maya, and her sympathetic gynecologist colleague have also approached us to open a Luna Maya in Guadalajara.It is evident that Luna Maya has garnered respect and an excellent reputation among the humanized birth and midwifery community in Mexico. Midwives and women look to Luna Maya as a reference for implementing a model that honors the reality of women´s life cycles and healthcare decisions.Share this: ShareEmailPrint To learn more, read:last_img read more

New Research to Shorten Recovery Time for Fistula Repair

first_imgPosted on May 4, 2015May 19, 2017By: Vandana Tripathi, Deputy Director, Fistula Care Plus, EngenderHealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Woman recovering at Hamlin Fistula Hospital in EthiopiaFor women living with obstetric fistula who constantly leak urine or feces, the opportunity to undergo surgical repair can be life-changing. However, treatment itself can bring many challenges, including a long post-operative recuperation in the hospital. Long hospital stays present difficulties including physical discomfort, prolonged separation from spouse and family, the risk of hospital-acquired infections and opportunity costs such as loss of livelihood. A prime example of such an opportunity cost was described in an IRIN article that reported a fistula patient in Mali, Gounam Boukou Niafunke, lost her millet, gumbo and peanut crops during her long hospital stay for surgery and recovery. For hospitals with limited capacity, long post-operative stays also constrain how many women they can help and place pressure on overburdened staff.One of the key factors that determines the length of post-operative inpatient stay is how long a woman needs bladder catheterization, a small tube inserted into the bladder through the urethra to drain urine, after surgery. Catheterization is an essential part of the healing process, but practices vary widely. An EngenderHealth Fistula Care Project (now the Fistula Care Plus Project) study found that bladder catheterization time (across all types of obstetric fistula) ranged from as little as five days to as long as 6 weeks. The average length of catheterization is two weeks, however there has been little to no evidence on what duration is best for promoting fistula healing.To address this question, Fistula Care conducted a large multi-center randomized controlled trial to determine whether seven-day bladder catheterization can be used instead of 14-day catheterization. The results of this study have now been published in the Lancet: the findings demonstrate that short duration catheterization is safe and effective following simple fistula repair surgery. The trial randomized 524 participants needing simple fistula repair to seven-day versus 14-day catheterization at eight sites across eight African countries. It found no negative consequences when seven-day catheterization was used and no advantages to catheterizing women for longer periods of time. Most importantly, there was no statistically significant difference in the rate of repair breakdown in women who received seven-day and 14-day catheterization (4.0% vs. 3.2%, respectively). There were also no significant differences between the groups in secondary outcomes such as infections or fever.Implementation of these findings has the potential to shorten hospital stays after fistula surgery, resulting in less discomfort and fewer side effects for women, lower costs to both women and the health system and treatment of more women at facilities with limited bed space.Fistula Care selected this research topic after consulting with a wide range of partners to identify research areas with the greatest potential impact for women in fistula treatment programs. As noted by Dr. Ahmet Metin Gulmezoglu of the World Health Organization, “These findings can be easily put into practice, but will have the tremendous gain of allowing women to return to their daily lives more quickly and with less strain, as well as accommodating more surgical repairs.”It’s crucial that research like this is translated into fistula treatment programs at the country level. The Fistula Care Plus Project is now working with partners to develop a clinical guideline to enable the surgeons, midwives and nurses who care for fistula patients to incorporate the study findings into new routines for fistula patients. In discussing the findings and their potential impact, Dr. Joseph Ruminjo, the Fistula Care Plus Clinical Director, has said, “These findings provide a major step forward in standardizing care and improving treatment for women. We hope that with continued research, along with enhanced prevention, access to treatment and reintegration efforts, we can, along with our partners, achieve the long-term goal to make fistula a rare event for future generations.”This study was made possible through the U.S. Agency for International Development (USAID)-supported Fistula Care Plus project.____About obstetric fistula Obstetric fistula is typically caused by obstructed labor lasting anywhere from two to nine days, after which the infant is most often stillborn and the woman is left with a hole in the birth canal leaving her incontinent, leaking urine and feces. While largely preventable, 1 to 2 million women are believed to be in current need of fistula repair. Women with obstetric fistula are sometimes abandoned or neglected by their husbands and families, often are unable to work and may be ostracized by their communities.About Fistula Care PlusFistula Care Plus is a five-year fistula repair and prevention project managed by EngenderHealth and funded by the U.S. Agency for International Development. It builds on, enhances and expands the work undertaken by the previous Fistula Care project (2007–2013). With appropriate resources, awareness, knowledge and strong health systems for fistula prevention, treatment and reintegration, fistula can become a rare event for future generations. EngenderHealth’s partners in Fistula Care Plus are the Population Council, Dimagi, Direct Relief, Fistula Foundation, the Maternal Health Task Force and TERREWODE. Visit www.fistulacare.org for more information.About EngenderHealthEngenderHealth is a leading global women’s health organization committed to ensuring that every pregnancy is planned, every child is wanted and every mother has the best chance at survival. In 20 countries around the world, we train health care professionals and partner with governments and communities to make high-quality family planning and sexual and reproductive health services available today and for generations to come. Visit www.engenderhealth.org for more information.Photo: “Africa Partnerships Hamlin Fistula 12” © 2009 Department of Foreign Affairs and Trade, used under a Creative Commons Attribution license: http://creativecommons.org/licenses/by/2.0/Share this: ShareEmailPrint To learn more, read:last_img read more

A Fresh Look at the Adequacy of Antenatal Health Care

first_imgPosted on June 10, 2016July 11, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)By Jacquelyn Caglia, Associate Director, Women and Health Initiative, Harvard T.H. Chan School of Public HealthHigh quality care during pregnancy is a critical part of the continuum of reproductive, maternal, newborn and child health care.  Antenatal care (ANC) provides an opportunity to promote healthy behaviors during pregnancy, identify and treat health problems, and raise awareness of danger signs that may arise throughout pregnancy. Most efforts to measure the effectiveness of ANC, however, are limited by only tracking the number of visits a woman has during pregnancy, without incorporating key measures of the quality of that care or the content of the visits.Heredia-Pi and colleagues published a study in this month’s Bulletin of the World Health Organization in which they propose a new way to look at antenatal care. The authors note that historically, studies have analyzed antenatal care indicators – such as timeliness, sufficiency, and adequacy – independently, which may result in high average levels that do not convey an accurate depiction of care. To better measure the adequacy and continuity of antenatal care, the authors propose a comprehensive approach that incorporates several dimensions of the health care process.Four Proposed Dimensions of the Adequacy of Antenatal Care:Skilled – Was antenatal care provided by a nurse or physician?Timely – Was the first antenatal care visit during the first trimester of pregnancy?Sufficient – Were there at least four antenatal care visits during the pregnancy?Appropriate – Was the content of the antenatal care visits mostly correct?For the measure of appropriateness, the authors investigated whether at least seven of the following eight procedures or processes were included: measurement of height, weight, and blood pressure; urine analysis; blood examination; tetanus vaccine; prescription of folic acid; and prescription of vitamins, iron, or dietary supplements.Using data from the Mexican National Health and Nutrition Survey conducted in 2012, Heredia-Pi and colleagues divided the study sample into three outcome categories: adequate antenatal care (conditions 1-4 above met), inadequate antenatal care (some but not all criteria met), and no antenatal care. Their study revealed that while 98.4% of women in the sample received at least one antenatal care visit from a skilled health provider, only 71.5% of these women received antenatal care that was adequate. Their study also detected socioeconomic disparities across the three outcome categories with women at the higher ends of income and with better housing conditions more likely to receive adequate antenatal care.While the findings of the study in Mexico are important in their own right, I am most excited about the possibility of a new composite measure of antenatal care that focuses on quality and context just as much as it captures access and frequency that is comparable within and across countries. Is the time for a comprehensive, woman-centered measure of health care during pregnancy finally here?—-What do you think of the proposed new measure of adequate antenatal care? If you are working to improve maternal newborn health through antenatal care, are you measuring beyond the number of visits? We would love to hear from you at mhtf@hsph.harvard.edu.Photo: “Maternal care, Hargeisa, Somalia 2007” © 2007 Sarah Bones/CARE, used under a Creative Commons Attribution license 2.0Share this: ShareEmailPrint To learn more, read:last_img read more

8 Ways to Use the Web to Write Amazing Headlines

first_img . Make a list of the top 10-20. Place this list of keywords near your computer, so that you can remember to include them when you are working on headlines for blog posts, emails and ebooks. The reason these keywords drive traffic to your site is because they rank well in search engines. That means website pages including these words have generated inbound links, ultimately demonstrating that these terms resonate with your target market. 8 Ways to Use the Web As a Headline Testing Laboratory Amy Loves Yah Blog Analytics application Photo Credit: – With all the buzz today around the newest social media platforms, some of the earlier online communication platforms get forgotten. However, anyone who has participated in an industry forum will tell you that headlines are critical in getting your thread read. A forum allows a person to start a conversation by posting a message and then other community members can reply to that message. The great thing about most forums, is that they publicly display the views and replies for each thread. 2. Survey Your Readers to help drive leads for your business, but if you are willing to spend a little money, you can also use these platforms to conduct some broad title testing. Let’s say that you are about to launch an important new ebook for lead generation. I would recommend writing about 10-15 titles that you think would be good for the ebook. Note: Google, Bing or Facebook Remember that headlines are only one part of a successful offer, but by taking the time to conduct some additional testing, you should be able to increase lead flow and reduce your cost per lead. Inbound Marketing , you can send a message to your group with your proposed headline to see how well it performs. – If you have been creating content for a while, you have a great data set of historical content performance. It is now time to conduct some analysis of your past content. You will want to look at content by subject and also will want to have your success metric next to each piece of content. You should group content by topic and look at the different variables involved in the success of each content piece. If you have 10 blog posts on healthcare payment systems, for example, you would want to look at when these posts were published, the tone of the post as well as its headline. From this analysis you should begin to recognize some patterns for your best preforming headlines. Leverage this knowledge for future headline writing. LinkedIn’s messaging system is pretty basic, so you will need to use a – When people think about headline or subject line testing their minds go directly to email. Depending on the size of your email database and the amount of time you have available to conduct tests, email is an extremely valuable testing ground for headlines. The best way to get started is with a simple A/B test. Take a random portion of your email list (size will vary based on the overall size of your database) and divide it into two groups. Send each group the same email at the same time. The only difference should be the subject line. Using some of the other testing methods in this post, you now have a short list of headlines/subject lines that should preform well. The last step is to see which one of the finalists best resonates with your email subscribers. Look at the leads and click-through rates for each email send and select the winning send which should then be sent to the remainder of the list. HubSpot customer – You might be using pay-per-click advertisements on – To write headlines that resonate with people, you must have a clear understanding of what people want. In an upcoming email newsletter or blog article, conduct a short survey to find out what topics and tone your target audience enjoys the most. Keep in mind that people will sometimes say they want a certain topic or content even if that is not necessarily true because they feel like they are “supposed” to want it. This is why using a survey with other testing methods offers a more accurate understanding of the interests and needs of your audience. Great headlines have to be simple, yet convey a powerful message. Even when you think you have it just right, it might not resonate with your audience. Bit.ly it is easy to do this with an excel export from the top traffic referring keywords 5. Keyword Referral Analysiscenter_img 1. Forum Posts 6. Twitter and Facebook Engagement Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack – How much a piece of online content is shared in social media can be a strong indicator of the success of its headline. Look at the Facebook insights report If you are a 7. LinkedIn Groups Messages – Linkedin Group . 3. PPC Advertising link for your offer and count the clicks on that link through Bit.ly’s analytics system. You will then need to take that number and divide it by the total number of members that received your message to get a click-through rate for the send. Look at the click-through rate and determine if it meets your benchmark from previous LinkedIn sends and compare it to your average email marketing click-through rate. While it will take a few sends to establish a good benchmark for LinkedIn, this data could be a valuable proxy to determine if you need to tweak you headline prior to a major email push. 8. Email Testing Originally published Jan 12, 2011 4:00:00 PM, updated July 03 2013 Topics: – Email marketing can be a major lead generation source for many businesses. However, if you are unsure of a title for an email offer, you want a way to test it before the release. If you manage a As a marketer, you should be using this data to write better headlines. Let’s say that you are writing a long-form ebook or blog post. Test possible headlines as thread titles on a message board. Include a part of your content in the message and ask for feedback. You can look at the data provided by the forum to see which headlines worked. You may also receive some great content to include in your blog or ebook. should be in the back pocket of every good inbound marketer. Analytics is one of the first things you set up when you start inbound marketing. One of the valuable pieces of information web analytics can give you is the number of visits, leads and customers a particular keyword brings. When working to build better headlines, you should look at your from your Facebook Fan Page to determine which articles enjoyed the most engagement. The same holds true for Twitter. Again, analyze the headlines with the most shares in an effort to find phrases or formats that work best for generating social sharing. 4. Analyze Existing Headline Effectiveness Web analytics Before you launch the ebook, use PPC to help you narrow that list down to only a couple. Use the same ad but change the headline for each new ad with one of the titles you have drafted. Bid on some important keywords related to your industry and look at the click-through rate and conversions for each ad to see which titles preformed the best. Then, use email testing to evaluate the best two or three performers.last_img read more

How to Rev Your Referral Engine With John Jantsch of Duct Tape Marketing [@InboundNow #29]

first_img social media and inbound marketing podcast You can follow John on Twitter Strategic partners and referrals Topics: his own marketing agency Educating referral sources on your ideal customer , which was named a “must-listen” by Fast Company. John also owns @ducttape I’d been blogging for probably a year at that point already as well. What I quickly found out was that in circles that were online and were a little tech savvy, it was a great way for me to get an interview with people who — if I’d sent them an email that said, ‘Hey, let’s chat sometime’ — would’ve deleted it.” “Doing everything you can to make referring to you easier is certainly part of the system.” the products . He’s also a contributor for Click Here to Subscribe to Inbound Now How John leverages podcasting for his business Podcasting Identifying what makes your company unique Podcasts are a great way to introduce alternative this book Regular leads vs. referred leads Connect With John Online John’s tips for marketers “When is the last time you raved about a perfectly adequate or satisfactory experience? Nobody talks about boring businesses.” and The Referral Engine “When I started to write Regular Leads vs. Referred Leads , my intent was to document what businesses with lots of referrals do and tell everybody how they’re doing it.” Duct Tape Marketing audio podcast Duct Tape Marketing Each company needs to highlight what makes them unique. It’s not features, benefits, great customer service, or price. The secret to getting more referrals A strategic partner is a non-competing business that supplies great products or services to the same market and customers as your business. Create opportunities for co-branding and develop those relationships. John’s Final Tips for Marketers ways to get in touch with them . The first 15 guests you have on your show should be your strategic partners. Give them that exposure. Then you’ll start to attract bigger names. as well as his latest book, to your audience. an independent, Duct Tape Marketing Authorized marketing consultant Educating Referral Sources on Your Ideal Customer Make sure to follow up with referred leads you receive. Reply with a formal letter, mentioning the person who referred them to your business, and let them know they’re going to get special treatment because of their relationship with the referral source.center_img and has done so for the past 25 years. He’s the author of Make sure your existing customers know how to spot your ideal customers and how to introduce your business to them. Formalize this on a web page or in a presentation. and on ! John Jantsch joins us for another exciting episode of Inbound Now, HubSpot’s “Anytime you have the opportunity to personalize your communication with a lead, the better.” he has to offer (including See how you come into contact with prospects and customers, and add some new A difference between regular leads and referred leads is that sometimes referred leads are on a different sales/timing cycle. A regular lead may visit your website, then immediately contact you because they’ve seen that you’ve identified their exact problem. A referred lead often comes in the shape of someone sharing your business with someone else who may not know they need help yet. These are different education processes. and You can also turn this idea around and use it to recruit strategic partners by sending them a letter and asking them to teach you the best way to introduce them to your current clients. Ask them for help in spotting their ideal clients. the AMEX OPEN Forum. Strategic Partners and Referrals Once you have that information, you have to find a way to communicate it simply. Get them to your referral source. his home study marketing course ), and get in contact with Evaluate your customers’ experiences (your processes, products, services, etc.), and fine-tune them. Assess where you can change things so your customers have a positive, fun, and simple marketing experience. Also, don’t forget to follow-up with the referral source. Thank them, and let them know the outcome of the referred lead. Also, when it comes to scoring interviews, “come be on my show” has a little bit more weight than “answer these questions” or “let’s chat”. Podcasting helps to give you access to other people in your industry. Winner will be chosen July 20th 2011! “The definition of marketing is getting someone who you need to know, like, and trust you. Well, what are your know, like, and trust touches? After that, what’s your try, buy, repeat, and refer?” The Secret to Getting More Referrals his blog In this episode, we chat about: his podcast “Most people think of their own customers when they think of referrals. But probably a greater opportunity is this idea of creating your own strategic team or strategic partners.” “For me, it started off just being another kind of, ‘Hey, this looks like an interesting way to create and spread content.’ Here’s the secret to getting more referrals: be referable. Companies who receive a lot of referrals (60-80% of their business) focus on creating a great customer experience first. Then the happy customer becomes their lead generation machine. his latest book in your area. John is creator of the . Check out all Identifying What Makes Your Company Unique Inbound Marketing forms of content The way to do this is to ask your best customers (not through a survey, but through real interaction) why they hired you, what you do that other companies don’t do, and what you could improve upon. You’ll start hearing some common themes about what’s unique about your company. Originally published Jul 14, 2011 9:00:00 AM, updated July 03 2013 Don’t forget to share this post!last_img read more

Google Launches ‘Google Related’ to Offer Contextual Search Results

first_img Google announced tab or window. If users find something they like, they also have the opportunity to +1 it using the built-in buttons. Ultimately, Google Related makes it very easy for searchers to find related content and make even more informed decisions and opinions based on various sources in their searches. A More Contextual Web The new feature shows users additional content relative to the content on the page they’re already viewing, as they’re viewing it. To getter a better grasp at how it works, check out Google’s video below. Originally published Aug 16, 2011 3:02:00 PM, updated October 20 2016 the availability of Topics: search engine optimization efforts As a marketer, you should be regularly conducting keyword research. This will enable you to identify and define the most appropriate keywords on which you should be focusing your Here’s more proof that the developers at Google don’t sleep (honestly, what’s the point of those , a new Google Toolbar feature for Internet Explorer as well as an extension for its Chrome web browser. How Google Related Works is a step in the right direction, especially if it can offer rich results and make the tool available for more web browsers and to more users. So say you’re reading an article about the launch of a new product or service you’re researching. With Google Related, you’ll also have the option of viewing other content relative to that topic — like videos, product reviews, or other mentions of the product across the web. The concept of contextual search, or providing related info and results based on a variety of sources, is nothing new. However, no tool created to capitalize on the concept has been successful yet. new Google Related Google’s tool Marketing Takeaway sleep pods . Once identified, spend time optimizing your website’s content and keep your keywords in mind as you’re creating new content. ?). Today, What do you think of Google Related? Will you use it in your own searches? Using the Chrome extension, this related content is served up by Google in a thin bar at the bottom of your screen. Hovering your mouse over the bar will cause it to expand, enabling you to view the content directly in your browser window without having to open a As with most other advancements in search, the launch of Google Related emphasizes the importance of effectively optimizing businesses’ websites and content for marketing. Although it might be related to a topic someone is reading about online, poorly optimized content risks being left out in contextual search results. Google Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Are you a Great Boss or a Not-So-Great Boss? [Infographic]

first_imgEver notice how everyone in a workplace knows who the bad boss is—except the bad boss? If you’re supervising others, and you’re frustrated with their performance, it’s possible that the problem isn’t your team. You could be the not-so-great boss.Disengaged employees cost the U.S. more than $500 billion in lost productivity annually, and most of that disengagement can be traced back to poor leadership and management. From large corporations to small marketing agencies, the impact of a bad boss can have catastrophic consequences to morale, revenue, and customer satisfaction.This infographic from EOS Worldwide, the creators of the [Entrepreneurial Operating System®], explains the difference between a Great Boss and a Not-So-Great Boss so you can figure out where you fall on the spectrum and take steps to move away from the dark side. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Management Advice Originally published Sep 20, 2016 1:30:00 PM, updated July 28 2017last_img read more

The Scarcity Principle: How 8 Brands Created High Demand

first_imgGirlfriend Collective’s offer was simple: For a limited time, if you paid for the cost of shipping, the brand would send you a pair of $100 leggings for free. All you had to do was share a link to its website on Facebook.Girlfriend Collective had just launched its website, and it was asking its female consumers to spread the word about the leggings so it could dedicate 100% of its advertising budget to leggings production. And if you think about it, that was a smart approach. After all, which are you more willing to trust: a Facebook ad offering free leggings, or half of your friends in your News Feed advocating for the offer?Using this model, Girlfriend Collective “sold” 10,000 pairs of leggings just on the first day of the campaign — in addition to the myriad of fans and buzz it scored as a by-product. The one-two punch of “limited supply” and “free” made this offer irresistible — even to me.6) GrouponSource: GrouponGroupon partners with different businesses to offer discounted services in exchange for new customers — and a split of the revenue. The site often uses a limited time remaining warning (pictured above) to encourage visitors to buy quickly at the risk of missing out on a good deal.For some deals, Groupon uses a few marketing psychology persuasion tactics to encourage you to buy. Check out the deal below:This deal uses the scarcity principle and social proof to encourage you to buy it — it’s only available for a limited time, and almost 600 other people have already purchased it and rated it highly. These strategies work well — Groupon made more than $3 billion last year.7) SpotifySource: GeekWhen music streaming service Spotify was first launched, the United Kingdom were the only countries that didn’t require an invitation from a friend or from Spotify to sign up. But due to high demand, Spotify U.K. actually had to start requiring invitations to manage all of the news users. The caveat to the invitation-only launches of Spotify around the world? Anyone could sign up for a premium, paid Spotify account. Using the scarcity principle, Spotify managed high levels of consumer demand by offering them a way in — for a price. Now, half of Spotify’s 100 million users are paid subscribers.8) TOMSSource: TOMSThe beloved TOMS shoes offer a great value proposition beyond comfort and style: For every pair of shoes purchased, TOMS donates a pair to a child in need. TOMS takes that a step further by partnering with other advocacy organizations to share sales revenue to benefit other worthy causes.Because the brand knows its customers are already philanthropic, it’s a safe bet they’ll want to purchase shoes benefiting other causes (such as pandas in the example above), but they still might need a push. So TOMS created this neat mini-site about why TOMS and WildAid are partnering, along with some fun facts about pandas and unique panda-themed shoe designs.Then, once the visitor has read the entire compelling site and started browsing the vegan, panda-friendly footwear options, TOMS subtly lets them know that the shoes are only available for a short period of time. In other words, helping cute pandas is only an option for a limited time, too.TOMS approach of using the scarcity complex to encourage shopping and philanthropy works here — in fact, I might be buying a pair of these myself.Sometimes, Less Is MoreInvoking the scarcity principle to promote and sell a product can be an effective persuasion strategy, but you have to do it correctly. If you phrase the product scarcity as if there used to be a large supply, but due to increased demand, only a few products were left, consumers will be more receptive. But if you phrase the product scarcity as if only a few units of product were ever available, the principle of scarcity won’t be as effective at generating sales.For more persuasive ideas for effective marketing messages, download our introduction to marketing psychology here.Are there other brands you buy from that use the scarcity principle? Share with us in the comments below. Marketing Strategy Originally published May 10, 2017 6:00:00 AM, updated May 10 2017 Don’t forget to share this post! Coffee lovers recently decried Starbucks for adding the “unicorn frappuccino” to its menu — made of ice cream, fruit flavors, and sour candy — but people couldn’t get enough of the brightly colored, highly Instagrammable drink. After stating on its website that the specialty drink would only be available for a few days, Starbucks was flooded with unicorn frappuccino orders — which quickly sold out within the first day. There are no sales numbers available for the specialty drink yet, but there are nearly 160,000 #unicornfrappuccino posts on Instagram.Starbucks gets a lot of orders — and social media engagement — during another of its notorious limited-time offers: the Starbucks Red Cups. During the holiday season in December, Starbucks starts serving coffee in red cups for a limited time only to drive people into cafes and to get them sharing #RedCups photos on social media. In this case, scarcity + food and drink is the magic equation.5) Girlfriend Collective If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:The law of supply and demand states that a low supply and high demand for a product will typically increase its price.Download the free introductory guide to marketing psychology here. Why am I telling you about basic economic rules? Because changes in the supply and demand of products can result in the scarcity principle coming into play.This psychological principle of persuasion coined by Dr. Robert Cialdini means the rarer or more difficult to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we’re more likely to buy it than if there were no impression of scarcity.Brands can use the scarcity principle to persuade people to fill out a lead form, purchase a product, or take another desired action. Here’s an example: On many air travel booking sites, such as KAYAK, flight listings are displayed with a note that only a few seats are left at a certain price. Check it out below:We know that airfare pricing is incredibly volatile — that’s why some of us wait until certain times or days of the week to make purchases — so the knowledge that only one seat is available at that price makes me think I should buy it now, instead of waiting and running the risk of paying more later.Now that we’re all up to speed on scarcity, we wanted to highlight 10 other brands that successfully have successfully used the principle to market and sell different products.8 Brands That Used the Scarcity Principle to Promote and Sell Products1) Snap Inc.Source: SpectaclesEphemeral social media app Snapchat’s parent company, Snap Inc., unveiled Snapchat Spectacles in September 2016: sunglasses that could record 10-second videos from the perspective of the wearer. But instead of selling the new gadget online or at a storefront, Spectacles were initially only sold via Snapbots — smiling, Snapchat-themed vending machines that were randomly dropped in cities around the United States.Source: PhandroidThere were never announcements in advance of the arrival of Snapbots — most awareness was generated on social media channels, and huge lines of people would queue hoping to purchase Spectacles before the Snapbot ran out of stock for the day.Now, Spectacles are sold online or at a few more permanent pop-up locations, so there’s no need to line up outside a vending machine if you don’t want to. But for the initial launch, the Snapbots were a unique approach to the scarcity complex. Spectacles were available for a limited time only — just the day the Snapbot was in your city, and you had to beat everyone else trying to buy Spectacles before the machine sold out.Plus, the product’s scarcity meant nobody — ourselves included here at HubSpot — could stop talking about the Spectacles. Blog posts and social media comments about the unique selling approach helped fuel even more interest in the products. And although we don’t have hard numbers about how the Spectacles are performing, MediaKix projects Snap will achieve $5 billion in Spectacles sales by 2020.2) GoogleSource: OptimiseWebIf you still remember the brief time when we were all obsessed with joining Google+, you might recall that its summer 2011 launch was by invite-only: Users had to be invited by Google or by friends who shared an invitation with them. Under this system of exclusivity, 10 million users joined Google’s social network in just two weeks. By September 2011, Google+ was open to all Google account holders, and 400 million people signed up within its first year. Over 100 million of these were daily active users, and Google started competing with other popular social networks for users’ attention.Google+ isn’t as popular nowadays — and in recent years, Google started rolling back Google+ from the rest of its more popular products, such as YouTube and Gmail. But the low supply of Google+ invites back at the time of the launch resulted in high demand and a massive number of signups.3) NintendoSource: TechCrunchIf you weren’t a big gamer back when Nintendo released the Wii gaming console in 2006, you might not remember that the Wii was one of the hottest commodities on the market. When it was officially released in November 2006, people lined up to get their hands on the Wii as soon as possible, but the mania didn’t end there. For nearly three years, the Wii was flying off the shelves and gaming stores couldn’t keep shelves stocked — despite Nintendo increasing its supply to 1.8 million and then 2.4 million units of production per month.Supply eventually caught up with demand — 48 million Wiis sold later. By starting out with a low monthly production number, Nintendo ensured that customers would be clamoring to buy more right off the bat. The scarcity complex here made people desperate to buy a Wii whenever they could — especially after a Nintendo executive advised shoppers to “stalk the UPS driver” and to figure out when Wiis were being delivered to stores to get their hands on one.4) Starbucks Topics:last_img read more

8 Genius Examples of Empathetic Content Marketing in Action

first_imgE Content Creation Originally published Oct 9, 2017 9:45:00 PM, updated October 16 2017 Successful content marketing is about creating a connection between your audience and your brand.This doesn’t mean just throwing content at your audience. It means truly valued creating content — content that serves needs and addresses the biggest pain points. And this type of content is much easier to create when it’s informed and driven by empathy.As Dr. Brené Brown notes, “Empathy is feeling with people.”When you put yourself in your audience’s shoes, it becomes easier to acknowledge struggles and think critically about the best solutions. That’s why empathetic content marketing is such a powerful strategy for businesses — both B2B and B2C.Want to learn and apply content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. But first, let’s walk through eight brands that nail empathetic content marketing across various media.8 Clever Examples of Empathetic Content Marketing in Action1. LUSHContent Type: VideoWith the tagline, “Fresh, handmade cosmetics,” LUSH is a beauty brand that is all about natural products. As such, we see its radical transparency showcased in the “How It’s Made” video series, where LUSH goes behind-the-scenes of some of their most popular products.Each episode features actual LUSH employees in the “kitchen,” narrating the step-by-step process of how the products are made. Lush visuals (pun intended) showcase just how natural the ingredients are. You see mounds of fresh lemons, tea infusions, and salt swirled together to become the product you know and love. It’s equal parts interesting and educational.How it shows empathy:LUSH customers want to buy beauty products that are truly natural. They care about using fresh, organic, and ethically sourced ingredients — hence why the videos feature colorful, close-up shots of those organic lemons and sea salt to drive that point home. Taking customers inside the factory and showing them every part of the process — with a human face — assures them that they can consume these products with peace of mind.2. LinkedInContent Type: EbookLinkedIn Marketing Solutions is all about mobilizing marketers to grow their audience, create more effective content, and, ultimately, achieve their goals. Naturally, LinkedIn wants its audience to leverage this service to achieve those goals. While it produces plenty of content related to the benefits of LinkedIn, the team has made a significant push into content that educates all levels of marketer on a variety of topics (as you can see on its blog).This ebook, The Secret Sauce: Learn how LinkedIn uses LinkedIn for marketing, provides a ton of insider information about how LinkedIn itself uses the platform to achieve its marketing goals.How it shows empathy:One immensely effective empathy marketing tactic is education. LinkedIn wants to empower its audience to do work better (and use its product to do so), and this ebook is the single tool they need to understand and confidently use LinkedIn like the pros — even the pros at LinkedIn headquarters.Through offerings like this, customers learn that they can rely on LinkedIn as a trusted source to guide them in the right direction, and LinkedIn can continue to provide solutions through its product offerings. It’s a win-win all around.3. The Home DepotContent Type: InfographicThe Home Depot is a home and garden supply store that caters to all types of builders and DIY-ers — whether you’re a construction worker building a gazebo or a homemaker experimenting with gardening. In other words, their content must cater to various demographics.As Home Depot is all about the DIY, its marketing focuses on what its supplies can help you do — not just what the supplies are. This “Grow a Living Salad Bowl” infographic teaches consumers to grow their own salads, offering information on how to do it, which vegetables grow best, and what supplies they need — all with minimal branding.Source: The Home DepotHow it shows empathy:The Home Depot’s customers dream of being skilled DIY-ers, but need a bit of help working through the unknown, as well as some encouragement. This infographic delivers on these, and inspires customers to take action. 4. ExtraContent Type: Interactive SiteWe’ve seen just about every twist on gum marketing possible: sexy encounters, romantic trysts, and more. Extra is pushing past that narrative. The brand realizes that gum is an everyday part of life, a seemingly mundane product, but its omnipresence means it’s there for many of life’s little moments. Hence, the #givextragetextra campaign is all about celebrating those moments — the awesome fishing trip, the road trip with friends, the engagement — by turning them into art.The interactive site and social campaign encourage you to submit photos of those everyday moments to be turned into sketches, some of which appear on the inside flap of Extra packaging. At the site, you can see the images, watch a video of the artist’s sketches, peruse the gallery, and search to see if your submission has been turned into art.How it shows empathy:In many ways, gum is a product meant to enhance intimacy, making your breath fresh for more closeness. In our techno-connected world, those everyday moments of intimacy are often overlooked. This campaign helps customers become more aware and celebratory of those moments. By encouraging them to capture and share those memories — and honoring them through the gum-wrapper art — Extra is helping customers live a more full and present life.5. MicrosoftContent Type: Interactive InfographicMicrosoft’s security solutions are all about keeping consumers’ data safe. The brand’s goal, then, is to educate and explain why its products are important. That said, data security is not the sexiest topic — not to mention plenty has been said about it.To give it a new twist, Microsoft created the Anatomy of a Data Breach interactive site, which explains the issue of data security through a relevant lens: the data heist.The site puts consumers in a hacker’s shoes, guiding them through the stages of a data breach and showing, in detail, exactly how the data is stolen. Coupled with statistics about data security, the messaging is clear.How it shows empathy:Consumers know data breaches are a problem, but they don’t know exactly how they happen (seriously, how do these keep on happening? Asking for a friend.) By making an engaging story and using real consumer survey data, Microsoft brings the problem to life in a genuine and accessible way. Through the interactive, customers truly see their vulnerabilities and better understand how to protect themselves.6. Michael’sContent Type: BlogIn a world where Pinterest dominates, Michael’s chain of craft stores is making a play to capture its own audience on its own properties. The brand has long provided the standard craft tutorials and product features on its site, but with The Glue String blog, Michael’s is inserting itself into its readers’ lifestyles with a variety of content.Posts like “Marker 101: How to Choose a Tip” may sound a little silly, but for avid crafters, these are the exact types of posts that are relevant to their lives. The beautiful layout and high-impact visuals only help to bring these stories to life.How it shows empathy:Crafting is an exciting hobby, but not without its own frustrations. Providing useful tips and hacks on how to do things better via a free publication helps readers do more of what they love with fewer headaches. Additionally, fans get to share their enthusiasm through social, helping Michael’s extend its reach while helping their audience show their interests off.7. JetBlueContent Type: VideoJetBlue is a brand known for superb customer service and humor. At this point, we know where it flies and we know its hook, so its marketing needs to extend beyond the services provided. As such, JetBlue’s content is focusing more on the world of flying and the experiences we all have.The Flight Etiquette videos are funny PSAs that spotlight some of the most pervasive problems we encounter while traveling: overzealous flight boarding, chatty seatmates, etc. By giving it the sarcastic “How NOT to” twist, JetBlue showcases its humor and brand voice.How it shows empathy:There are specific instances that make the flying experience suck for all of us. These videos attempt to remedy these troubles by commiserating with and educating the public.8. J.CrewContent Type: Visual How-TosJ.Crew is a sophisticated clothing brand that has always marketed toward lifestyle, framing its clothes within that context. While it has a devoted following, it’s always searching for ways to more deeply connect with its audience.The company’s blog is a fantastic outlet for that. Naturally, as design is a core part of its business, it is a major component of publishing. Its clean design superbly showcases J.Crew products, tips, and tricks. And, it consistently uses on-brand visuals to enhance the content. For example, “How to Get (and Dress For) the Job You Want” includes interviews, expert advice, and vibrant visuals to tie together the discussion with some ideas of exact outfits to buy.How it shows empathy:Many J.Crew customers go shopping to find a great interview outfit to make the perfect first impression. Giving customers more options to express themselves — and be successful — through clothing helps them achieve that.Ready to Try It?Approaching the content that you seek to create as a brand from a perspective that puts others and their wants, needs, and dreams before your own is the smartest way to grow an audience. That’s because, in doing so, you’re showing people that you care about them as humans, first and foremost. And people want to work with (B2B) or support (B2C) people that they like, and companies that they believe “get” them.You can always talk about your brand and what you’re peddling once there’s a connection and a relationship established. But if you doing things right, people will be drawn to you and you won’t ever have to toot your own horn.center_img Topics: Don’t forget to share this post!last_img read more

Why is play more important than academics in children’s mental growth

first_imgPlay is far more valuable for children’s mental growth than academic training, according to a noted thought leader in education, Peter Gray.”We look at play traditionally as a recess, but it is far more than that and is crucial in a child’s overall development,” said Gray, a research professor of psychology at Boston College, US.Gray said, “Play raises the level of creativity as it involves some element of imagination.”Importance of playing in child’s lifeMoreover, academic training should never be an excuse to not let children play as it takes away their opportunity to learn from self-chosen and self-directed play, Gray said as he emphasised the importance of play in children’s lives.”Adults should understand that though they think of educating children a certain way, children usually learn by observing their surroundings and explore the world in their own way,” he further said.Gray has conducted and published research in neuroendocrinology, developmental psychology, anthropology, and education. His recent research focused on the role of play in human evolution and how children educate themselves, through play and exploration, when they are free to do so.Gray expanded on these ideas in his book, “Free to Learn: Why Unleashing the Instinct to Play Will Make Our Children Happier, More Self-Reliant, and Better Students of Life.”Meghna Yadav, Head – Training And Development, KLAY said, in addition to working on ‘what and how’ of pedagogical functioning, a preschool educator needs to focus on ‘why’ element of teaching.A teacher needs to know the reason behind singing songs and doing art & craft with young children for instance, she said.advertisement”This, therefore, calls for a formal training programme of international standards that has been curated by established institutes for teacher training, ECCE (Early Childhood Care and Education) techniques and career mapping for teachers across anganwadis and private preschools in India,” she added.Read | Here’s how sports and education work well togetherlast_img read more