BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Don’t miss out on the latest news and information. “We still have a lot of work to do. We won two straight games and it only shows that they (Bolts) can also win two straight and tie this thing up,” Ginebra coach Tim Cone said.“They still have a lot of punches to throw at us,” Cone said. “I think that extra [rest] day is valuable for the teams. They (Bolts) got the chance to refresh and come out and play a lot better and a lot harder.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutMeralco actually played a lot better and as hard as it could in Game 2, leading by six going into the final six minutes before sputtering with just a free throw to show the rest of the way.Coach Norman Black has been pleased with the effort, but falling 0-2 behind against such a formidable opponent certainly puts them in a very uncomfortable place as the Bolts face a one-miss-you-die situation from hereon. Read Next MOST READ Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Only six of 36 teams that have fallen 0-2 behind in a title series have won the crown.“Most of the teams down 0-2 have not won the championship,” Black admitted after an 86-76 loss Sunday night. “But we saw a team 0-3 down to win the championship. Until they (Gin Kings) win that fourth game, we will go out there fighting.”The key for Ginebra thus far in the series is being able to hold down Allen Durham from dominating, with LA Tenorio playing brilliantly in holding the Kings together offensively and coming up with big shots of his own.ADVERTISEMENT View comments LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Nonong Araneta re-elected as PFF president Fire hits houses in Mandaluyong City Frontrow holds fun run to raise funds for young cancer patients Brace for potentially devastating typhoon approaching PH – NDRRMC Tristan Tamayo/INQUIRER.netA Barangay Ginebra side that has momentum in the PBA Governors’ Cup title series tries to more or less put Meralco away when Game 3 gets off the ground Wednesday at Smart Araneta Coliseum.After winning the first two games in contrasting styles, the Gin Kings take the floor at 7 p.m. looking to sound the death knell on the hard-fighting Bolts and move closer to becoming just the fourth team to retain the season-ending championship.ADVERTISEMENT Kammuri turning to super typhoon less likely but possible — Pagasa Typhoon Kammuri accelerates, gains strength en route to PH LATEST STORIES Meralco tries to ward off a blackout
LATEST STORIES “It was big relief after this point because I felt it was going to end up in the net,” Pliskova said. “I was kind of happy, of course.“Felt sorry for her because the match was so close.”FEATURED STORIESSPORTSGreatest ever?SPORTSFormer PBA import Anthony Grundy passes away at 40SPORTSSan Miguel suspends Santos, Nabong, Tubid indefinitely after ‘tussle’ in practiceIn the semifinals, Pliskova will take on top-ranked Ash Barty — Australia’s first female year-end No. 1.Svitolina, who made it through the group stage without dropping a set, beat replacement Sofia Kenin 7-5, 7-6 (10) earlier Friday. She will next face Belinda Bencic. Matteo Guidicelli had saved up for Sarah G’s ring since 2014? What’s behind the display of Chinese flag in Boracay? Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles02:28Groups urge swift passage of bill on higher tax on e-cigs, liquor02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue Priority legislation in the 18th Congress Don’t miss out on the latest news and information. Karolina Pliskova of the Czech Republic hits a backhand shot against Simona Halep of Romania in the WTA Finals Tennis Tournament at the Shenzhen Bay Sports Center in Shenzhen, China’s Guangdong province, Friday, Nov. 1, 2019. (AP Photo/Andy Wong)SHENZHEN, China — Karolina Pliskova advanced to the semifinals of the WTA Finals for the third straight year, beating Simona Halep 6-0, 2-6, 6-4 Friday shortly after defending champion Elina Svitolina completed a near-perfect group stage.Pliskova benefited from a bit of luck on match point, hitting a forehand that caught the top of the net and dropped over for a final break of serve.ADVERTISEMENT Djokovic, Nadal on course to meet in Paris Masters final MOST READ Someone from the Philippines could win a $208 million jackpot this week! Duterte officials’ paranoia is ‘singularly myopic’ Rice industry paralysis The 12th-ranked Kenin, who earned $165,000 for her appearance, was the second alternate to see action this week. Kiki Bertens took Naomi Osaka’s place after the Japanese player withdrew with a right shoulder injury ahead of her second match. Bertens ended up retiring with a virus against Bencic during her second match on Thursday.Sports Related Videospowered by AdSparcRead Next Svitolina had already qualified for the semifinals from the Purple Group before the match. She saved two set points in the second set before finally winning the match on her sixth match point.“I am that kind of person that each time I step on the court I have to win,” Svitolina said. “My parents raised me this way, that I have to fight for everything, I have to give 100% each time I play.“They would be very angry if I would just give this match to her. And my grandmother, as well, she would be very sad.”Kenin was playing her only match of the tournament after replacing the injured Bianca Andreescu.“It was an amazing experience,” Kenin said. “I’m really happy to have experienced it. Hopefully for next year I can actually not be an alternate, yeah, and just play here.”ADVERTISEMENT Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics View comments
We all are aware of the Gold, Silver and Bronze medals that athletes win in a competition. But, do you know about the fourth type of medal? It is called ‘Pierre de Coubertin’ medal, which is awarded to athletes and officials for showing true sportsman spirit at Olympics.Here is all that you should know about the fourth medal of Olympics:Since the medal’s introduction in 1964, it has been awarded only 17 timesIt is named after the founder of the modern Olympic GamesThe International Olympic Committee (IOC) gives these medals to recognise those who demonstrate sportsmanship and Olympic spiritimage courtesy:straitstimes.comListed below are some of the athletes who have earned this rare medalLuz LongImage courtesy:balto-slavica.comThe first medal was awarded to Luz Long, a German track and Field athlete, posthumously in 1964. He was chosen for the award for giving advice to Black American athlete Jesse Owens, which helped him, bag gold, despite Adolf Hitler watching from the stands.Eugenio Monti Image courtesy:commons.wikimedia.orgEugenio Monti received the medal in 1964. The Italian bobsledder had just before a race at the 1964 Innsbruck Olympics helped the rival British team by offering them a crucial bolt, which had been missing. The rival team won gold at the event and he got bronze.Lawrence LemieuxImage courtesy:theprovince.comLawrence Lemieux from Canada received the coveted medal in 1988. His selfless act of saving fellow sailors from Singapore after their boat capsized and waiting for a rescue boat to arrive before resuming his race got him the rare medal.advertisementEmil ZatopekImage courtesy:tyden.czEmil Zatopek from Czechoslovakia received his award for his performance at the 1952 Olympics where he won the 5,000m, 10,000m and marathon races.Vanderlei Cordeiro de LimaImage courtesy:blogdoliberato.blogspot.comVanderlei Cordeiro de Lima from Brazil earned the fourth medal for his perseverance. The marathon runner was leading the marathon during 2004 Olympics in Athens, when he was attacked by a defrocked Irish Priest, with little over six miles remaining. The incident cost him about 20 seconds and he lost his momentum which resulted him capturing the bronze instead of gold.(Main image source:newstalk.com)Interested in General Knowledge and Current Affairs? Click here to stay informed and know what is happening around the world with our G.K. and Current Affairs section.To get more updates on Current Affairs, send in your query by mail to firstname.lastname@example.org
The rules of job search have changed; in fact, some might say they have taken a 180-degree turn in recent years, particularly with the advent of social networking. The waters have become murkier than ever as career journalists vie for the attention of readers with click-generating headlines that are not necessarily in careerists’ best interests.A recent article, Quit Using These 10 Words to Describe Yourself on LinkedIn, further clouds the waters with assertions that confuse and spurs frustration among many who coach and strategize daily with job seekers.In her usual pragmatic way, Dawn Bugni, master resume writer and career coach, who has been collaborating with careerists for more than 12 years, says, “Job search, sales, marketing, communications in general is never black or white. To say, ‘don’t use these 10 words,’ does job seekers, living in job search’s gray land of it depends, a disservice. I find individuals every day struggling with preconceived, nonexistent rules in job search as it is.”While overusing keywords can be problematic, the problem with completely abandoning use of such buzzwords is that employers still use those words in job postings. Because recruiters and hiring decision makers as well as automated tracking system (ATS) systems are tapping job posting keywords to unearth potential new hires, eliminating those words altogether can potentially eliminate you from the running.Bugni continued by sharing a current collaboration with a job seeker, “Here’s a good example about mirroring language of the job posting: ‘Strategic’ is #2 on the list. I’m reviewing a COO job posting prepping for a client call. The word strategic is sprinkled throughout the posting. In fact, in only two bullets, I counted the word strategic five times. Evidently that’s a hot button word for this organization. Regardless what this guru in the article says, the resume I create for my client will contain the word strategic.”Instead of eradicating specific buzzwords from the resume or LinkedIn profile, the real message is that job seekers need to make theirs words and stories actionable and substantive and weave them into meaningful context. Doing this, versus focusing on what words to use and what to purge from their writing will add value instead of getting the glazed-over-eyes response.Bugni sums it up well, “If this article is meant to tell the reader to be succinct, bold and specific in conveying value, and do it in fresh, compelling language, then I’m all for it. If it’s meant to give job seekers a definitive, black-and-white absolute rule, then I’d say, ‘Move along. Nothing to see here.’”
Netflix recently announced a new policy offering employees unlimited maternity and paternity leave for the first year after a child’s birth or adoption.So does this mean tech employees will start migrating over to Netflix with its new baby benefit? Only time will tell, but here’s what Netflix employees are saying on Glassdoor about the company’s benefits:Right now, Netflix has an overall benefits reviews rating of 4.0, and an overall company rating of 3.6Here’s how a few other tech giants compare, known for leading the way when it comes to innovative benefits and perks:Google:Benefits rating: 4.6Company rating: 4.4 Facebook:Benefits rating: 4.7Company rating: 4.5 Apple:Benefits rating: 4.5Company rating: 4.0 **Data as of 8/5/15; Benefits ratings based on at least 20 reviews per company. Company ratings based on at least 450 reviews per company. Ratings based on a 5-point scale: 1.0=very dissatisfied; 5.0=very satisfied.Until now, here’s what some Netflix employees have had to say about their company’s paternity and maternity leave:“Standard Maternity/Paternity leave where you take off the time you feel appropriate.” – Netflix Senior Engineering Manager (Los Gatos, CA)“Standard leave, but the ’unlimited vocation’ policy works against you here. Can’t add accumulated PTO days to 12 weeks of maternity leave.” – Netflix Employee (location n/a)How Much Do Perks Matter to Job Seekers?Just because benefits and perks are added at any company, it doesn’t guarantee their HR/recruiting department will see a surge in resumes. While it surely doesn’t hurt and is often intended to make employees’ lives easier in and out of work, according to a Glassdoor survey*, benefits and perks are not a leading reason for someone to join a company. While they do matter to job seekers, there are other factors that job seekers report matter even more. In fact, benefits & perks are not even among the top five factors job seekers say matter most when deciding where to work:Top Factors Job Seekers Consider When Determining Where to Work:84% salary and compensation package60% career growth opportunities58% work-life balance56% location/commute50% company culture & values43% benefits & perks38% company reputation20% relationships with managers13% relationships with peers13% amount of work12% senior leadership11% frequency of travel required for the jobOther Perks Employees Are EnjoyingNonetheless, tech employers are still infamous for offering unique benefits and perks to employees. Here are just some of the latest perks offered at tech companies, according to employee feedback we see in Glassdoor Benefits Reviews:Airbnb gives employees an annual stipend of $2,000 a year to travel anywhere in the worldSquare offers employees access to onsite massage, acupuncture, chiropractic, and personal trainingAsana employees have access to executive and life coaching services outside of the companyFacebook provides employees with Facebook Ad Credits to support a cause or charity they care aboutAdobe shuts down the entire company for one week in December and one week over the summerOpenDNS holds an annual company offsite every year, which has previously been held at the Ritz Carlton in Tahoe.Salesforce provides its employees with one week of PTO dedicated to volunteer projectsEvernote hosts classes through “Evernote Academy”, which offers team-building courses like macaroon bakingZillow allows employees who are traveling to ship their breast milkWhich perks does your company offer? Share a benefits review and let others know what’s working well and what needs improvement.*Based on a Glassdoor site survey of at least 1,000 members in September, 2014.
23 hours ago 23h 23 hours ago 23h Police Officer Metropolitan Police Department of Washington DC Washington, DC Innovative Outpatient Family Medicine Opportunity Near FedEx Field Steele Healthcare Solutions Capitol Heights, MD 3.9★ 23 hours ago 23h Executive Assistant Municipal Securities Rulemaking Board Washington, DC 23 hours ago 23h 23 hours ago 23h Director of Rehabilitation Kindred Healthcare Washington, DC N/A “Are soft skills worth highlighting on a resume? And if so, what’s a good way to do it?”First things first: Yes, soft skills do play an important role in hiring. Employers aren’t looking for robots that can only execute on a job description. They need people who can positively impact the culture and see what’s around the corner- people with depth (this goes triple for executives btw). Soft skills are a way to address this. However, doing so CREDIBLY is something that trips many jobseekers up. Simply put: if you’ve got a keyword section on your resume that has things like “Goal-Oriented” and “Emotional Intelligence” in there, you’re doing it wrong!1. Identify The Most Important Soft Skills to HighlightSoft skills are like dessert- quality is more important than quantity! The first step is to thoroughly evaluate target job postings to identify major soft skills employers are on the lookout for (and that you possess).Let’s say you do this and identify the following skills:Interpersonal– ability to work in teams, relate to people, and manage conflict. 23 hours ago 23h Project Management– organization, planning, and consistently taking initiatives from start-to-finish. Not just for dedicated Project Managers anymore- many employers want to see this as a skill set for employees of all stripes. 23 hours ago 23h LPN Washington Fertility Center Annandale, VA 2.9★ 23 hours ago 23h 3.0★ Front waiter – Clyde’s of Georgetown Clyde’s Restaurant Group Washington, DC 23 hours ago 23h Cybersecurity Program Associate Noblis Washington, DC Problem Solving– ability to use creativity, logic, past work experience and available resources to solve issues. 2. Develop Powerful AccomplishmentsIf you’ve ever come across a resume which truly pops, chances are it’s because soft skills have been tightly integrated with accomplishments. Hard numbers may reassure an employer that you’re a safe bet, but they inspire little passion (that’s why “dry” resumes which do nothing but list one metric after another tend to make your eyes glaze over). But when you add soft skills into the mix, ideally in a way that lends depth to you the PERSON (not just you the candidate) you’ve got something special. Utilize the STAR Method to Reframe Career Accomplishments. Get away from day-to-day responsibilities. What wins did you pull off? What projects would have crashed and burned without your efforts? How did you better things? Now break down what you’ve come up with in the following manner:S = Situation. What was the problem? Be as specific as possible. Overly general accomplishments do not work.T = Task. What’s the goal?A = Action. Which specific steps did you take to reach the goal? Focus on what you did, not the team. If describing team contributions, be sure to credit them or risk looking like an egomaniac!R = Result. Final outcome. This is the time to talk yourself up. Take credit for what you accomplished, and if you can highlight multiple positives, even better!Now that you have your STAR accomplishments, integrate them within your resume. Remember: resume accomplishments are most effective when you highlight the result first, followed by how you got there. Here are examples of soft-skills based accomplishments which hew to this structure:Interpersonal: Established Risk Management as a key pillar of the organization, building and training 20-person in-house team responsible for ERM systems and processes development, as well as major cross-divisional initiatives. Project Management: Delivered over $5M in annual cost savings, along with improved business agility, through total project management of paper-to-digital record archiving initiative. Worked heavily with teams across Houston, Toronto, and London offices to attain aggressive 1-year implementation target. Problem Solving: Increased revenues by 12% through overhauling outdated and ineffective proposal process, consulting with SMEs within the industry, developing standardized language and offerings, and training 8 U.S. sales teams in adopting new approach. One last tip, don’t confine soft skills to just your resume! Weave them into the stories you share during the interview, and show employers that you consider them to be crucial to your worth. 3.1★ Browse Open Jobs CDL-A Dedicated Truck Driver USA Truck Washington, DC Sous Chef – Flower Child Fox Restaurant Concepts Washington, DC 3.8★ 23 hours ago 23h 4.0★ 4.1★ Marketing Communications Specialist Allied Telecom Group Arlington, VA Anish Majumdar is an internationally recognized Career Coach, Executive Resume Writer, and LinkedIn Expert. His posts and videos reach a combined audience of 30M professionals every month. Take part in Anish’s free webinar training on Generating New Career Opportunities ON DEMAND in the Age of LinkedIn: http://bit.ly/2nT3Tfc N/A 2.9★ See Open Jobs
Mousa Dembele is convinced by Tottenham’s title potential next season.The Premier League’s 2017-18 schedule handed Spurs a trip to newly-promoted Championship title-winners Newcastle on the opening day on August 12 and no less than a London derby against champions Chelsea at Wembley for their first home fixture on August 19.The stylish, powerful midfielder, recovering from a foot injury, recognised a tough start but just believes in what Spurs can do.“I’m happy with those fixtures,” he told the club’s website. “It’s never easy at Newcastle and they will be motivated to start the season well, but that’s the case with everyone.“To be honest, I don’t mind who we play first. I really believe in our own power and our own quality, like we showed last season and the season before.“We know we can make it difficult for everyone and I’m sure that everyone has respect for us.“We just want to start the season well. We’ll all look to have a good pre-season and we all know with this manager and staff we’ll be fit and our aim will be to start the season in the best way. That’s something we can be sure about.”
Leeds United are moving for Chelsea midfielder Mario Pasalic.Italian transfer expert Gianluca Di Marzio reports Pasalic will soon extend his Chelsea contract beyond next summer.And he is then expected to go out on loan for the duration of next term.Di Marzio reckons Leeds are one of four clubs in the hunt for Pasalic’s signature.He credits Lazio, Valencia and AC Milan with interest in him too.
The Global Development Framework in Transition: Where Are Mothers and Newborns in the Post-2015 Era?
ShareEmailPrint To learn more, read: Posted on February 4, 2016October 12, 2016By: Ana Langer, Director of the Maternal Health Task Force and Women and Health Initiative; Joy Riggs-Perla, Director, Saving Newborn Lives at Save the Children; Koki Agarwal, Director, Maternal and Child Survival ProgramClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post originally appeared on the PLOS Collections Blog.While the Millennium Development Goals (MDGs) underlined the necessity of better policies and programs to improve maternal and child health, HIV and AIDS, malaria, and other health conditions, the approach had significant flaws. Having separate goals for mothers and children may have been a disservice, fostering the persistent segmentation of service delivery.The era of the Sustainable Development Goals (SDGs) recently started. With their focus on universal health care, equity, and integration, the new policy framework represents a historic opportunity to build on progress, while addressing the limitations of the MDGs. It is critical, however, not to let an emphasis on maternal and newborn health wane in this new broad agenda.The maternal health landscape is rapidly evolving, mostly for good. Evidence shows substantial decline in maternal mortality and growing utilization of maternal health services. But in some countries, the challenge of limited progress or even a reversal of progress casts a shadow. Large inequalities in the coverage of maternal health interventions persist and poor quality of care is the only option for far too many women.Between 2000 and 2012, the newborn mortality rate declined at a slower pace than maternal and child mortality and the stillbirth rate remained stagnant. These trends require attention to reduce deaths during the first month of life. Furthermore, the high number of preventable stillbirths is a clarion call to improve the quality of antenatal and intrapartum care.In October 2015, the global maternal newborn health community gathered to share emerging evidence, ask hard questions, and learn from those doing vital work within countries. A thousand delegates from more than 75 countries reflected on the newly adopted SDGs, and shared critical lessons about successes and persistent challenges in maternal newborn health. Researchers, implementers, advocates and representatives from the development and donor communities outlined a roadmap for maternal newborn health in the post-2015 era that included ten critical actions:Countries where political leadership acts on strong scientific evidence and the public demands better maternal newborn survival make progress. Governments and societies of countries lagging behind are morally obliged to embrace and implement an active and evidence-based maternal newborn health agenda and continuously monitor its progress.Global and national health communities must integrate strategies, services and funding streams to avoid unnecessary and harmful silos. Maternal newborn health offers a proven platform to strengthen the entire health system.Weak national healthcare systems fail too many individuals; reaching the most vulnerable, including adolescents, is an urgent priority.Efforts to improve maternal newborn survival should include attention to maternal morbidities, stillbirths, and child development outcomes; they are essential proxies for inequality and poor quality care.Increasing the investment in better quality maternal newborn health services is a fundamental response to health and rights imperatives.Care with dignity does not cost any more. At any resource level, a provider has the opportunity and the obligation to treat clients with compassion and respect.Universal access to integrated sexual and reproductive health care, including contraception, is essential to ensure maternal newborn health.It is time to address the gap in measurement, information, and accountability. In order to assess progress in the next 15 years, countries and the global community need to address these complex challenges now.Sharing good news in human development is not a risk, but an opportunity to build stronger health programs. This is the time to acknowledge important gains made as strategies are created to implement the SDGs.Supporting all providers, including midwives, to address maternal newborn health is imperative to realize the ambitious post-2015 agenda.Collective action, with a renewed commitment to accountability and governance, is needed to deliver sustainable solutions and give mothers and newborns the central place they deserve in all efforts to achieve sustainable development. Now is the time to stop the injustice of needless deaths and deliver integrated, quality, and equitable care that reaches all women and newborns.__ Alkema L, Chou D, Hogan D, Zhang S, Moller AB, Gemmill A, Fat DA, Boerma T, Temmerman M, Mathers C, Say L, United Nations Maternal Mortality Estimation Inter-Agency Group collaborators, technical advisory group. Global, regional, and national levels and trends in maternal mortality between 1990 and 2015, with scenario-based projections to 2030: a systematic analysis by the UN Maternal Mortality Estimation Inter-Agency Group. The Lancet. 2015; available online 13 November 2015. Victora C, Requejo J, Barros A, Berman P, Bhutta Z, Boerma T et al. Countdown to 2015: a decade of tracking progress for maternal, newborn, and child survival. The Lancet. 2015. Chou D, Daelmans B, Jolivet R, Kinney M, Say L. Ending preventable maternal and newborn mortality and stillbirths. BMJ. 2015;h4255. Darmstadt G, Kinney M, Chopra M, Cousens S, Kak L, Paul V et al. Who has been caring for the baby?. The Lancet. 2014;384:174-188. Horton R. Offline: The Mexican revolution. The Lancet. 2015;386: 1718. United Nations. Sustainable Development Goals. http://www.un.org/sustainabledevelopment/sustainable-development-goals/#, (accessed 2 November 2015). Sepúlveda J, Bustreo F, Tapia R, Rivera J, Lozano R, Oláiz G et al. Improvement of child survival in Mexico: the diagonal approach. The Lancet. 2006;368: 2017-2027. Rosling, Hans. Global Maternal Newborn Health: An Overview. 2015. Web. 3 Feb. 2016. Retrieved from http://www.ustream.tv/recorded/75823270.Share this:
Are you a small business owner (sole proprietors count)? Well, it’s time to celebrate you! May 16-20 is National Small Business Week, which has been celebrated for nearly fifty years. Who knew? There are approximately twenty-seven million small businesses in the U.S., and they create up to eighty percent of new jobs. And, though the U.S. Small Business Administration rightly boasts that small business create sixty to eighty percent of new jobs, we know that small businesses still face some unique challenges, including access to capital. Bloomberg Businessweek just reported that credit card issuers can still hike up rates on existing balances for small businesses, even though such practices have been barred for personal credit cards. Thirteen percent of small businesses indicated that one of their biggest challenges is securing capital to continue their operations. Do the Bloomberg Businessweek and Wall Street Journal stories reflect your experience with financing and running a business? Are you a business of one, or do you have employees (full-time or otherwise) working for you? What’s the biggest challenge you face? (photo by ADoseofShipBoy, via Flickr)
When I founded the organization that became Freelancers Union in 1995, my goal was to build the next form of unionism for a networked economy in America. We started with a simple but profound idea — that freelancers, by joining together, could create solutions where they didn’t exist before. We called it Mutualism — it’s the idea that we can do together what we can’t do alone.That simple idea has grown into a thriving movement over 350,000 members strong. Many of you were members back from the beginning, or joined along the way, but what we know is that Freelancers Union was very much a part of defining the freelancers movement.I write to you today to let you know that I will be staying very much active in the freelancers movement, but I will now focus on new solutions to the issues facing freelancers – stay tuned on that front!Because we have joined together, Freelancers Union has built innovative businesses to create a new safety net for freelancers, with resources, community, and advocacy to help our members thrive. And we’re not done yet — especially in challenging times, we need to think creatively about finding new ways to build security for a workforce that is more important than ever.It’s that impulse — to build new, innovative solutions to the challenges facing freelancers — that is leading me to transition to focus on an exciting new venture that will continue the march toward a more secure world for freelancers.One of the great joys of leading Freelancers Union is watching the emergence of the next leaders among members and staff. Across the country, we have seen the rise of new member leaders, who lead SPARKs in over 20 cities. Seasoned freelancer advocates, powered by the enthusiasm of our members, helped enact landmark legislation in New York protecting freelancers from nonpayment, which is now a model in cities across the country and in the UK.These initiatives have been led by Caitlin Pearce, who is one of the top organizers of her generation. We have worked side-by-side for seven years, and she is simply outstanding. She is filled with ideas for the future and a dedication to listening to freelancers, and will be a champion for building the next safety net for freelancers across the country and empowering freelancers in the new economy.While I’ll be stepping down from leading Freelancers Union in January, I’m leaving the union in Caitlin’s very capable hands. I am confident that she will continue to build on our great momentum, and I’ll continue to be connected to the organization.As I look toward the new year, while many freelancers are understandably anxious about what the future will bring, I see a movement that grows stronger every day. More and more freelancers are joining together to make their voices heard. We’re building on that simple idea that started it all — that we can do together what we can’t do alone.Please stay tuned for more exciting announcements in the coming months, and best wishes for a safe and prosperous 2018.
This is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a fellow freelancer out, feel free to send your blog post to us here.Do you ever wish that you could be like Clark Gable in the movie Gone with the Wind and respond “Frankly my dear, I don’t give a damn”–and actually mean it?! Sure it’s easy to say, but truly meaning it is completely different.I was recently asked how someone could become more emotionally resilient and less sensitive. How do you currently handle disappointment and rejection? Do you shrug your shoulders and keep it moving or do you loathe in self-pity while not showering for a week? As a Stress Management Coach, I have seen countless people add unnecessary stress to their lives because of how they handle disappointments and rejection.Learning the four agreementsOne of my favorite books, The Four Agreements, by Don Miguel Ruiz, shares some of the hands-down best advice to help you become more emotionally resilient. The four agreements are:Be impeccable with your wordWhen you are impeccable with your word, people have a high level of respect for you. They know that you mean what you say and do what you say you’ll do. Not only will this improve your relationship with others, but also with yourself. How many times have you told yourself that you’re going to wake up with the sun and hit the streets to run like a gazelle, only to hit the snooze button and go back to sleep?In one way or another, we’ve all done this. We tend to be pretty lenient on ourselves, reasoning why we couldn’t complete a task or keep our word to ourselves. When you hold yourself accountable and take yourself seriously, others will do the same. Be impeccable with your word and you will begin to eliminate disappointment and rejection from yourself and others around you. Don’t say words you don’t mean or respond out of emotion. If you say it–mean it.Don’t take anything personallyI’m not going to lie, this next one takes work and time, BUT when you are able to live your life without taking anything personally you will remove a huge weight from your shoulders. How many times have you unintentionally snapped at someone because of something that had nothing to do with that person in particular? They just happened to be in the wrong place at the wrong time. Everyone has done it. We’ve taken our life frustrations out on people who are conveniently around us.Now flip the script–what if you happen to be the person standing in the path of “Tornado Tom” coming down the hall? By not taking anything personally, you can rationalize with yourself that his angry words have nothing to do with you. He is dealing with an outside problem and you happened to be in the path of the storm. When someone treats or speaks to you in a way you find offensive, remind yourself that their actions have nothing to do with you. They are projecting their pain or frustration.Don’t make assumptionsMost sensitive people get caught up when they interpret people’s actions, behaviors, and words to be an attack or rejection of themselves. Strive to live a life where you don’t make any assumptions. Let’s say that you’ve been dating someone and things are going great, but then out of nowhere they cancel a date and don’t give you a reason. This doesn’t mean that they’re no longer into you. It could have been an emergency or they don’t realize how you’d perceive the situation negatively.When you learn not to make assumptions, you erase a lot of perceived stress about a situation that may not even be true. If you want to know the truth, go straight to the root. Ask a direct question and don’t beat around the bush. If you want to become more emotionally resilient, learn not to make assumptions from others’ words, behaviors or feelings.Always do your bestNo matter what happens in life, always do your freakin’ best. This will make you more emotionally resilient by giving you peace that you did everything in your power in a given situation. Even if you’re disappointed something didn’t turn out how you wanted, you did all you could and now you can work on improving yourself for the next glowing opportunity on the horizon.You are remarkable and I can say that without even knowing you personally. As long as you do your absolute best, you will be just fine.I truly believe that if you want to become less sensitive, more emotionally resilient, and truly not give a damn these four topics cover just about everything.“Awareness is always the first step because if you are not aware, there is nothing you can change.” –Don Miguel RuizAn exercise I use with my clients who are struggling in the arena of handling disappointments and rejection is to have them tell me of a time they didn’t get what they wanted. I have them relive a story about something they thought they really wanted and didn’t get, and majority of the time it was a blessing in disguise that they didn’t get what they wanted. Of course, they were disappointed in the moment, but they learned that had they received what they wanted in that moment they wouldn’t have reached the level of success, found the love of their life or been able to accomplish their dreams.Learning to let goDo yourself a favor and try to eliminate as much perceived stress as possible. When you are clear about a given situation then you are prepared to handle it better and not stress yourself out about the possibilities. For your health, for your sanity, this is why you shouldn’t give a damn.In the words of the great Steve Jobs…“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something–your gut, destiny, life, karma, whatever.”Erica Ferguson is a Stress Management Coach where she empowers others to manage stress, avoid burnout, and navigate through life transitions. She is a fitness fanatic that loves to explore, witty remarks, helping others live their greatest lives and anything with almond butter on it!
Topics: Lead Nurturing This is a guest post written by Pam Sahota . Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales.Is your business following an organized and effective lead management process? Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales.Download our free marketing tool that helps you generate more leads and learn about website visitors.If your business is lacking a solid system for managing leads, the following five steps will help you create and implement a successful and efficient lead management process from start to finish. Step 1: Identify and Understand Your Leads This initial step is crucial to the success of each of the others. You need to determine first and foremost who your potential buyers are to develop a process that will enable you to identify in which part of the sales process these prospects stand.First, your marketing team should identify buyer types and what their personas are . This will help you identify your ideal lead picture for your product or service. This persona can be carved out by identifying the following: Demographics: Where do your ideal customers live? What’s the size of the company they work for? What industry market are they in? What are their problems, wants, and needs? Behavior: Are they reading blogs, whitepapers, or just searching via Google to find the information they’re looking for? Lead Source: How do your best leads typically find you? Do they come from direct traffic to your website, did they read an article mentioning you, did they see one of your tweets?You should also dig deeper by trying to understand the mindset of your ideal customer. Is he/she the business owner, the VP, the tech guy? Determine where he or she lives, what he or she reads, and how he or she visited your site. Step 2: Generate & Collect Intelligence About Your Leads The sales cycle has been extended because the lead process begins in marketing where the marketing team figures out where the first point of contact was with the potential lead. The key to generating leads and knowing their source is to create and track content.Place your premium content offers like whitepapers and webinars behind a lead-capture form to generate leads and gather critical lead intelligence information about them that can be used during the lead management process.Add a tracking token to links you share in social media and through email marketing to help you identify leads’ behavior and interaction with your content.Use your marketing analytics to determine how people are coming to your website or blog and where they are clicking. This will inform you which types of content leads are looking at and help you understand what their interests, needs, and wants are.Capturing this information about your leads is critical for step four, lead nurturing. Step 3: Score Your Leads Lead scoring is a key part of the lead management process in order to determine the lead’s potential interest in your product or service. Potential factors for determining a lead’s score include demographic information and behavioral activity. This information is important and useful to the efficiency of passing off qualified leads because:The higher the score, the larger the chance the lead is likely to convert.Time sensitivity is key, because scores are normally determined by when items are acted upon by the lead. In short, the score may be reduced by inactivity (such as not clicking on email links or blog posts).Unqualified or cold leads can go through lead nurturing.The sales team can prioritize calls (for example, by the level of activity from the lead).Your business’ leads scoring schema should depend on a variety of factors that need to be determined depending on your business’ individual criteria. Spend some time to figure out which factors are important to your business and come up with a lead scoring process that’s right for you. Step 4: Nurture Your Leads Next, use the information you captured in the first three steps to identify different segments of leads based on their interests and likely position in the sales cycle. Did they convert on a middle-of-the-funnel offer such as a free trial or have they converted on more top-of-the-funnel offers such as educational ebooks, indicating they are closer to the top of the funnel?For the leads that are not quite ready to pass off to sales, enter them into an appropriate lead nurturing campaign . Many of these leads will still be in the research or awareness phase, figuring out if your product will solve their pain points. This is where you need to educate these leads and demonstrate through more valuable content, promotional offers, etc. that your products/services are right for them, propelling them through the sales cycle.Here are some tips for creating an effective lead nurturing campaign: Utilize a content map to determine what type of content you should provide to each type of lead.Be personal in your email and social media communications in order to continue building the lead relationship.Include relevant calls-to-action on all sources of content.Continue the relationship from first contact until the lead is ready to pass off to sales, offering targeted content to push them along. Step 5: Pass Off Your Leads to Sales Be sure your lead is ready to pass off to sales and not pre-mature. Sales team members are normally lead-hungry and will not be happy campers if they receive leads that aren’t quite sales-ready. Lead scoring can help in order to ensure this and make sure each lead is qualified. When you do pass off the lead, do so strategically…Score carefully and correctly based on the activity a lead acts upon in order to ensure the lead is not in need of further nurturing.Ensure the marketing team provides proper and extensive information on the lead’s activity and background that they gathered during the lead generation and nurturing processes. Ensure the sales team also researches the lead in order to gather as much lead intelligence information from both marketing and the internet in order to know as much about the lead as possible before contacting. This can include: business structure, current products/services, revenue model, and key decision makers. Require that each lead has an immediate initial contact in order to avoid lapsing back into nurturing.Consider providing incentives for the sales team to encourage them to pursue more heavily and follow-up more strategically.There should always be at least a minimal level of follow-up in order to keep on the radar of the prospect before potential conversion. Step 6: Track and Measure Your Leads As all marketers know, we need to track, measure, and track and measure some more. So while your leads may have been handed off, be sure to evaluate all leads with the sales team and continue to refine, score, and evaluate as needed. The key is to make sure the lead keeps moving through the sales cycle without being lost or sent back to marketing for more nurturing.Track and measure throughout the entire sales cycle.Measure sales performance.Measure marketing and sales ROI.Last but not least, continue evaluating throughout the process to identify what works (and what doesn’t work) for your business and your lead management process. It will take some time for your business to work out the kinks, but ultimately, you’ll end up with a seamless lead management process that generates better business results.Image Credit: Mick Lobb Originally published Nov 15, 2011 2:00:00 PM, updated September 06 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Solution: Make tone consistency a priority not only for your marketing team, but also for your support team. Whether you communicate this in a written style guide or through a company-wide presentation, make sure everyone at your company understands the desired tone of your brand and uses it throughout their communications. In addition, think of ways to integrate that tone, which you’ll primarily use in your marketing campaigns, with your support strategy. Is there a campaign you’re running that particularly shows off the personality and tone of your brand? Can you incorporate it into your support communication in a way that emphasizes a cohesive brand message, as HubSpot has done with its #HubSpotting campaign?4) Assign a ‘Phone a Friend’ in Each DepartmentWhen Twitter first became popular for business, the marketing industry began talking about it as a customer service tool. That idea has been weaved through every social network in existence. In fact, a recent E-DIALOG survey revealed that 22% of Americans and 40% of Europeans interact with a brand on Facebook only to resolve customer service problems. The problem is, your social media manager isn’t necessarily the know-it-all for all product and service issues!Example: My internet service provider once kept me on hold for 40 minutes. Naturally, I went to Twitter and started complaining. The person responsible for the brand’s social media account responded and asked me if she wanted to get me in touch with a support rep to resolve my issue. While it was nice of her to reach out, clearly she didn’t realize I had already been on hold for a customer service rep, and her offer was moot.Solution: Ask your support team to volunteer one or two reps who would be willing to respond to customer service inquiries in social media. No support representative will likely have the bandwidth to regularly troll your social media messages for support-related questions, but you can set up a system in which your social media manager has a couple support reps to contact when he/she spots a support question in social media. That way, the right person is responding with the right answer! And this stands true for the opposite direction. Sometimes your support reps are asked marketing questions on the phone and need a fast answer. Have someone in Marketing who they can contact for quick, accurate assistance.5) Allow Employees to Experience Both DepartmentsSo what makes all the aforementioned alignment between Marketing and Support actually happen? What is the overarching theme? In essence, there is not enough communication and understanding between Support and Marketing. Your support team should understand why Marketing does what it does, while Marketing should understand how Support does its job. And every example provided in the four previous tips highlight this very issue.Example: I was recently given the opportunity to simultaneously work on HubSpot’s support team part-time and on our marketing team part-time. This allowed me to see exactly how our support team deals with our customers and how they meet their every demand. It was eye-opening to see how many marketing-related questions these reps often have to deal with and how crucial a support team is to growing and improving HubSpot’s products.Solution: There are various ways you can integrate these two teams and improve the communication and synergy between them. Be open to switching around employees in order to strengthen their knowledge of the company and individual departments. If you ever host hack nights or similar events, invite your support team to join. During our last marketing hack night, a support rep came and helped create and implement an entire marketing plan from ebook creation to email execution. She now has a much clearer understanding of how a marketing campaign is laid out. Similarly, ask your marketing managers to sit in on support calls so they have a better understanding of the types of questions prospects and customers ask. It might even give them some content inspiration. In fact, it was because of my own experiences on HubSpot’s support team that I was motivated to write this very blog post!Do you have any additional tips for integrating your marketing and support teams? Topics: The prospect-to-lead-to-customer process is a fairly simple concept to understand. In a very basic summary, Marketing’s role is in attracting and converting prospects into leads. Then they nurture those leads into a state of sales readiness, at which point they’re distributed to sales representatives who focus on converting those leads into customers.Your salespeople likely give these brand new customers a warm, fuzzy feeling that they’re investing their money wisely. But even top-notch products and services can get confusing, and sometimes your customers encounter unforeseen issues.So what do they do? They call Customer Service or Support. Ah yes … Support.As much as we hate to admit it, many companies’ customer service/support reps are often an afterthought, even though these are the people who resolve customer issues and make everything okay again. Even though these are the people who often bear the brunt of those extremely vexed customers. And even though these are the people who are often times the last voice or interaction a customer has with your brand.After all, you want to ensure your brand advocates remain loyal and continue to love everything about your business, don’t you? You want that warm and fuzzy feeling your customers had when they were just prospects to carry on throughout their experiences as customers, right? Right. So as a marketer, here are some things you should keep in mind to ensure your customers’ experiences stay positive from their beginning as marketing prospects all the way through to their dealings with Support. 1) Keep Your Marketing & Support Strategy AlignedDon’t you love when you’re apartment or house hunting, and you find the right realtor who is there to guide you and help you make the right choice? She tells you about all the amenities of your potential new home and convinces you that the deal is just too good to pass up. Then you sign the dotted line, and BAM! The realtor no longer cares about you — her job is done. And as it turns out, those amenities will cost you extra, and you were totally ripped off. That’s sort of how your customers feel when they go from being treated like a special gem in the sales cycle to suddenly being neglected on a support call.If your marketing and sales strategy includes bending over backwards to make your prospects and leads happy, your support strategy should, too.Example: I was once the victim of a major domain hosting issue. The hosting company’s website had no support line, no immediate help, and the email back-and-forth between me and their rep was a complete waste of time. So I called GoDaddy. Even though this specific domain wasn’t hosted with GoDaddy, the rep spent 40 minutes ensuring my problem was solved just because I was a customer with them on another account. As a result, I transferred everything to GoDaddy and have become a huge brand advocate because I know that whenever I need help, GoDaddy’s support team will explain it in a language I understand and hold my hand as I complete the entire task.Solution: Fortunately, the answer to this disconnect between departments is simple — be consistent! Sit down with your company’s support team manager and explain what your main marketing pitch sounds like. Describe to what extent the marketing team goes in their efforts to make prospects and leads happy and how you communicate with prospects across your various marketing platforms. This way, the support manager can digest this information and share it with the rest of the team so support reps can treat their phone calls and communication with customers with the same amount of respect and attentiveness they’re used to from Marketing.2) Keep Your Support Team in the Loop With Marketing PlansIf your marketing team is about to announce an upcoming event or make a brand new product launch, your support team needs to know. Whenever your marketing team is finalizing plans for a new announcement or promotion, it’s crucial to keep your support department in the loop. The phone number for your support or customer service team is often the go-to for website visitors looking to chat with someone at your company (even if they’re not even customers), so it’s crucial that your support reps are in the know about all the happenings in Marketing. Failing to do so can undermine your business’ professionalism and irritate prospects and customers.Example: My roommate once called our cable company after seeing a new pricing promotion commercial. When she asked the support rep about getting the deal, the rep had no knowledge of the promotion or that such a deal was even available. Let’s just say my roommate’s interaction with Support wasn’t exactly a positive one.Solution: Whether it requires an hour-long training session to ensure the support department knows what changes are on the horizon that will then impact the phone calls they receive, or it’s simply a periodic email message that thoroughly explains upcoming changes or promotions, your support team needs to know everything. To ensure they’re digesting the information, speak with your support managers and encourage them to implement a system that holds each support rep responsible for staying up-to-date with the latest marketing and product news.At HubSpot, we host a monthly “Prustomer” (Product + Customer = Prustomer!) meeting. This meeting is attended by the people who make the product and the people who work with our customers. In addition, a marketing representative attends this meeting to inform everyone about the latest marketing updates the customer team should be aware of. Implementing a meeting like this is a great way to keep everyone aware of the latest marketing initiatives and how to communicate them effectively.3) Maintain a Consistent ToneAt first, your prospects are attracted to your friendly and informational personality — because you’re such an awesome inbound marketer! They eventually convert into leads and customers because they recognize the need your content and products/services fulfill, and they’re pleased with the end result of using them. You don’t want this positive brand image to deteriorate because they spoke on the phone with a cranky or unhelpful support rep with a “figure it out” attitude.Having a negative view of a brand post-support phone call is not uncommon — despite the common stereotype that talking to Support is a miserable experience. You should want your support reps to replicate the tone your customers are already used to from your marketing and sales processes.Example: At HubSpot, our marketing team decided to make “HubSpotting” a verb. We launched case studies about why people love HubSpotting and even had a Twitter campaign with the hashtag #HubSpotting. We very clearly communicated that idea to everyone who had anything to do with HubSpot. Now, when a HubSpot customer calls a support rep, his/her phone call concludes with something along the lines of, “Is there anything else I can help with while you’re HubSpotting today?” Or if a support rep sends an email, their signature includes, “Thank you, and happy HubSpotting!” Customer Success Originally published Sep 5, 2012 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Aaah … the elusive EdgeRank algorithm. So powerful, yet so misunderstood. But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages. So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user’s News Feed? Well, a new infographic from PostRocket will clear that right up, helping you understand exactly what factors contribute to how News Feed stories get filtered and displayed to a given user — in a very easy-to-understand, non-mathy way … with Batman-themed examples. Check it out below for a simple explanation of how EdgeRank impacts the content you post to your Facebook Page.And if you’d benefit from a more basic understanding of the algorithm’s individual components (affinity, weight, and time decay) and why you should care about EdgeRank in the first place, we’re also following it up with PostRocket’s first explanatory EdgeRank infographic. Did you learn anything new about EdgeRank? Facebook Marketing Originally published Apr 23, 2013 9:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Apr 29, 2013 2:00:00 PM, updated February 01 2017 Topics: In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? What can we do in a day’s work that will generate real impact on our business?Below we’ve outlined tips from top experts on tactics and strategies you can employ in the next 24 hours to improve your marketing for the long haul. We recruited best in class experts including Ann Handley, Jay Baer, Shawn Graham, David Meerman Scott, Kevin Daum and more for their input, and combined their expertise with HubSpot’s own proven tactics. The result? Lovable tactics and strategies you can employ within a workday to help attract, convert, engage, and delight more prospects, leads, and customers.1) Revamp Your “About Us”Small business marketing expert and Fast Company blogger Shawn Graham describes the “About Us” section of a company’s website, Facebook, Twitter, and LinkedIn pages as “a window into the soul of your business.” He adds, “your About Us section is a unique opportunity to showcase the personality of your brand and to differentiate yourself from competitors.”Instead, however, “About Us” pages are typically a good way to lull people to sleep with mundane facts, figures, and references alongside a vague description of who you are and how it’s different.What to Do TodayComplete a three-step checklist to improve your “About Us” description.Step 1: Ask a handful of your employees (not on your marketing team) and your customers to read through the current version and provide candid feedback on what it does well and where it falls short.Step 2: Put your “About Us” next to two of your competitors. With no additional context, could you understand how your two companies are different by just scanning your overview?Step 3: Identify a brand you truly admire and take a look at their “About Us.” If you need inspiration, check out SEOMoz, Songza, Nike, and Tumblr.Once you’ve completed these three steps, consider optimizing your page with relevant keywords for your customers, making it easier and more intuitive for someone to try or buy your product, and further differentiating your products from competitors in your space. Your team and your customers will thank you for it.2) “You Don’t Need Cats and Babies to Make Business Videos That Work”Kevin Daum is the author of the best seller “Video Marketing For Dummies,” so he’s no stranger to cats, babies, and overused memes. He notes, “Often it’s a lack of intention that leads to mediocrity. By aligning on a goal, a target audience, and a core story, your business can benefit significantly from using video to foster growth.” One of the biggest mistakes marketers make with video is trying too hard to “go viral.” Kevin recommends focusing on a specific target population or core business need and developing a remarkable video rooted in that specific goal.He adds that videos can be used for everything from lead generation to objection removal to customer assessments and referrals, but that you should identify specifically how video can work the hardest for you. Do you hear the same objection to the purchase of your product constantly? If so, leveraging a video to distance yourself from competitors or tell the story of the value that goes along with your higher price may be your best bet.What to Do TodayMeasure the impact of your current video marketing. Have your existing videos accomplished any of your core business objectives, such as driving awareness of your brand, increasing referral traffic to your site, or improving conversion rates with existing prospects? If the answer is “no” or “I don’t know,” consider using your afternoon to draft and script ideas for a video to address your top marketing challenge. Instead of focusing on “going viral,” invest in making your video truly remarkable in quality, approach, narrative, and message.It’s easy to deprioritize video in your marketing mix, but taking an afternoon to script out your next project and measure your current inventory will help you jumpstart your plan for the next six months ahead.3) Make Your Press Releases Buyer-CentricChances are, when you talk to your customers in person or by phone, you speak their language. You focus on terms they understand and steer the conversation toward challenges you can solve for their business. Yet for some reason, when it comes to press releases, marketers are stuck in the dark ages and jam pack as much jargon as possible into a single page because we believe it’s what journalists want to hear.Best-selling author, speaker, and expert David Meerman Scott reminds us, “instead of creating content to cater to a handful of reporters, create press releases that appeal directly to your buyers to help prospects find you and shorten your sales cycle.” This principle dovetails nicely with a core principle of inbound marketing: Don’t wait for your story to be told; tell it yourself. By combining Scott’s advice with principles of inbound marketing focused on content creation, your business can remove barriers to “getting found” by potential customers and improve conversion rates with visitors to your site.What to Do TodayDraft a press release focused entirely on what your buyers care about. Planning a new product release? Hiring a new marketer? Improving your customer service approach? Create a media release that avoids jargon and hubris and focuses entirely instead upon the most relevant needs of your customers. Doing so will create more relatable content and help tell your story to potential buyers without waiting for media to amplify your message.4) Delight a CustomerRegardless of the line of business you’re in or the nature of what you sell, your customers play an integral role in the success of your business. However, the great irony of marketing is that we often forget about customers once they’re in the door, and we are missing countless opportunities for referrals, recommendations, and revenue by doing so.Chief Content Officer at MarketingProfs Ann Handley encourages all marketers to ask “would your customers thank YOU for this?” before publishing, and that’s a great gut check for all of us before sending an email offer or posting a blog entry. Similarly, Shawn Graham always reminds his clients who own small businesses that unlike large corporations, they have myriad opportunities to understand their customers’ interests, habits, and patterns on a daily basis. The proliferation of social media has made it easier than ever for prospects to ask their peers and friends for recommendations, so delighting your customers is more important than ever to your brand, your business, and your bottom line.Don’t wait for focus groups and formal surveys to get feedback from your customers; talking to your customers on a regular basis is a much more authentic, conversational, and less expensive way to solicit their feedback and thank them for their business.What to Do TodayTake a customer out for coffee or arrange a short phone call to check in on them. The focus of your discussion should be solely on delight; that is, you should be thanking the customer for his or her business, asking how you can help them succeed with your product or service, and understanding the challenges they are currently facing in their business. Every conversation you have with a customer should teach you something, whether it’s a greater appreciation of their time or budget challenges, deeper insight into the nature of their business, or a challenge they experience with your product that is incredibly easy to fix.At any rate, for the price of coffee and your time, delighting your customers is well worth it. Taking an hour out of your day to spend time listening to a customer versus talking at them is an investment worth making in your marketing mix.5) Follow Your Target Journalists on Social MediaIf getting more coverage or augmenting your thought leadership is a priority for your business in the upcoming year, it’s imperative that you have your finger on the pulse of their social media presence. But, as Twitter for Dummies author and HubSpot evangelist Laura Fitton observes, “the most influential people on Twitter give freely of their time, energy, and influence. Gary Vaynerchuk and Chris Brogan regularly publish lists of exceptional people on Twitter and share content created by other influencers in the industry, shining a huge light on other people in the community as opposed to trying to be the spotlight themselves.”What to Do TodayFollow in the footsteps of Fitton, Vaynerchuck, and Brogan by not just following the journalists and influencers in your space, but also by highlighting their work, sharing their content, and promoting their thought leadership. When it comes to social media, give is the new get, so put time on your calendar for the remainder of the week — not to just follow and request things that benefit you from journalists and influencers in your space, but also to showcase their big ideas, generate interest in their content, and demonstrate your appreciation of their insight. Schedule 15 minutes each day for the rest of the week devoted entirely to cultivating the most relevant list of journalists and influencers in your space available, and invest the time and energy to read, promote, and share their insight with your employees, customers, and fans.6) Market Your MarketingAs marketers, we tend to think about a launch specifically as a one-time milestone and plan for it as an isolated event. Jay Baer, Founder of Convince and Convert and author of Youtility, observes “you know what happens when most content is ‘launched?’ Nothing. Because content marketers too often treat the fact that the content is completed as the end of the journey when in fact, it’s just the beginning.”Great inbound marketers view the creation of a blog entry, the big reveal of a product, or an executive forum as just the tip of the iceberg. Instead of treating each of your marketing milestones as a one-time venture, create a plan that maximizes the value your customers can extract from each piece of content you create, each event you plan, and each product you launch. Doing so will increase the efficiency and effectiveness of your existing assets.What to Do TodayIdentify three pieces of stellar content you’ve already created and develop a plan to promote it. For example, does a recent news event make it possible for you to newsjack your way into a current conversation using quotes or infographics from a previous campaign? Are there great quotes, statistics, stories, or insights included in a previous ebook that you can bolster with new information to create an updated offer for your customers? Can you increase the value of an upcoming event by gathering quotes from attendees that could comprise a future blog entry? Regardless of which approach makes the most sense for your business, take an hour today to re-examine existing assets you have in your marketing toolkit and develop a plan to make them more accessible and relevant through newsjacking, co-marketing, repurposing, or reformatting in a manner that’s remarkable.Some days, it seems like a marketer’s work is never done. Balancing strategy and execution, social and SEO, content and conversion, alongside all of your other tasks can overwhelm even the most agile and adept marketer. Each of the expert strategies above can be completed in less than a day, many of them in just a few hours, so you can get a few quick wins that will garner long-term gains for your business. And when you’re done with this list, our experts all agree: it’s five o’clock somewhere, so go enjoy the fruits of your labor.What other tips have others shared with you (or tips you’ve come up with yourself) that have helped you immediately impact your marketing?Image credit: North Charleston Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Strategy
There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started…Groups You Probably Already Know (And Should Know)The first two are two popular LinkedIn groups you’ve likely already seen. If you’re not a member yet, become one. The sheer number of members pretty much guarantees you’ll get a stream of useful ideas.1) DM (Digital Marketing)With nearly 700,000 members, DM (which stands for Digital Marketing) is one of the most popular digital entrepreneur groups and an outstanding way for digital marketers and entrepreneurs to connect with their peers or share ideas about growing their business via the internet.2) Social Media MarketingWith roughly 1 million members, this group is by far the largest of its kind. “Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” Membership in this group is useful for the same reason as DM.Groups From Professional Journals You Should Know:3) Entrepreneur MagazineFrom the guys and gals who own the URL www.entrepreneur.com and run the magazine focused on everything entrepreneur comes a group of 40,000+ focused on the same. If you don’t subscribe to their $1/issue publication, request to join the group (members only) and get your digital fill of “entrepreneurialism, small business management, and business opportunities.”4) Harvard Business ReviewThis is an open group of roughly 1 million members. The HBR publication itself comes out 10 times per year and focuses on topics such as business strategy, finance, operations, marketing, management, and leadership. HBR is a frequent stop for some of business’s top thinkers including Peter Drucker, Theodore Levitt, and a long list of their contemporaries.Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. This is definitely one of the groups you should keep HBR in your cross-check and with no barrier to entry, there’s no reason not to.My Personal Recommendations:5) Sales / Marketing Executives (CSO/CMO)This is a great group for Sales & Marketing Executives. But here’s the catch (and this is part of what makes it a valuable addition to your groups): it is “100% Discussions.” In other words, “no blogs, articles or promotions.” The group’s self-description goes as follows: “we are not a group where people share interesting articles or blogs – we are a Peer2Peer discussions forum that uses a Q&A format.”There are two principal posting rules: “(1) All new discussion posts must be in the form of a question to drive discussion/idea exchange with other members [and] (2) [posts must be] hyperlink-free – all new discussion posts cannot include links to anything.” This group is for members only, and with more than 200,000 on the distro and an active contributor base, it is obvious that there is a lot of value in genuine peer-to-peer discussion.6) Friends of the Mises InstituteThis is a personal favorite. Ever wonder why economics based on mathematical models doesn’t make any sense? That’s because you’re supposed to be studying human action, something that can’t exactly be modeled mathematically.Austrian economics focuses on this basic fact (human subjectivity) and never deviates. The reason for economic progress according to Austrian economic analysis … that’s right my friends, the entrepreneur. A solid grounding in Austrian economics will help every entrepreneur better understand the world of finance, economics, and business.Extra Credit: Want to understand prices? Look up Carl Menger and the Subjective Theory of Value. It stands to this day, and in my estimation, always will.Groups About Financing:Trying to start a business without capital is difficult and entirely time-consuming. Trying to start a business with capital is a lot simpler – especially if you’ve got a great idea and a solid team.With that in mind, every entrepreneur should understand the financial world, and in particular, some of the most common sources of modern-day investment capital (venture capital funds, angel investors, crowdfunding, and of course…friends and family). I couldn’t find a good friends and family group to share with everyone so we’re sticking with groups that cover the other three:7) Angel InvestorAngel investors typically invest in 10 companies hoping that one or two will actually make it big enough to sell within five years with a large enough profit to make losses on the other eight or nine irrelevant. Getting funding, however, is more difficult than you might think because there are a lot of people with ideas out there competing for it.Here’s the group description: “[our] goal is to share deal flow (potential opportunities) feedback, due diligence work, and pool funds to make larger seed fund investments in high-growth business start-ups in exchange for convertible debt or ownership equity. We seek 30x return over 5 years & an exit strategy.” With roughly 40,000 members, this is a great group to learn tips on getting financing. Curious how start-ups typically work? A good way to start is by attending a kickstarter event.8) CrowdFunding & CrowdSourcing for Entrepreneurs & Investors With more than 30,000 members this is the largest discussion group on its topic in the LinkedIn network. It is a great group for entrepreneurs trying to stay up to date on crowdfunding news and resources (think Indiegogo) and for main street investors to put small sums of money in projects they love.9) Finance PlusFinance Plus is a larger group that provides a steady stream of “news from private equity, venture capital and mergers & acquisitions” without the need of a Chartered Financial Analyst (CFA) certification to join. This is a great way to incorporate larger CFO perspectives into your business playbook.A Group For Inspiration:10) TED Talks Discussion GroupThis is a group of 10,000 or so members that, like the rest of us, enjoy TED Talks. Discussion centers around “the thought-provoking talks offered by TED.com.” Be forewarned though, “this is not a debate group, but rather a collection of courteous individuals that aspire to learn more about their world.” Entrepreneurship has a lot to do with being inspired and TED Talks is the perfect fit. If you happen to live in the Omaha, Nebraska area you can meet up with other members of the group! Good luck to all of our fellow entrepreneurs out there. If you have a business idea and want to connect with me or my company – we’re interested! If not, perhaps we’ll see you in one of our LinkedIn streams. Cheers! Entrepreneurship Originally published Mar 27, 2015 11:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Naomi Osaka became the first top player to lose at Wimbledon, falling to Yulia Putinseva 7-6 (4), 6-2 in the first round.The second-seeded Osaka, who won the U.S. Open last year and the Australian Open this year, was ranked No. 1 in the world until last week.Osaka had 38 unforced errors on Centre Court, while Putinseva had only seven.It was Osaka’s second loss to Putinseva on grass this season. The Japanese player lost to the 24-year-old Kazakh in Birmingham two weeks ago.Osaka lost in the third round at French Open.Also See
Online Reviews 7) Hit “Submit.”Note that you probably won’t see your review appear right away. According to Apple, “Your review might need to be approved before it’s published, so it might not appear immediately.”How to Write an iTunes Review on an iPhone1) Open up the right app for what you want to review.Unlike on Desktop, you can’t just review your podcasts, shows, albums, and apps through the iTunes Store. Instead, you have to navigate to certain apps first. Here’s where you need to navigate depending on what you want to review:Review a Podcast = Podcasts AppReview an App = App StoreReview Music, Movies & TV Shows = iTunes StoreReview a Book = Books App2) Tap the “Search” button in the bottom navigation.3) Type in the name of the item you’d like to review, and select it from the search results.4) On the item’s listing page, tap “Reviews.”5) Tap “Write a Review.” If you’re not signed in yet, Apple will prompt you to sign in. 7) Write your review. A few things Apple suggests you keep in mind:Your review must be under 300 words.Apple doesn’t edit reviews, so make sure your grammar and spelling is correct before submitting.Avoid the following things:Single-word reviewsBad languageContact information (email addresses, phone numbers, etc.)URLsTime-sensitive materialAlternative ordering informationComments about non-product related issues such as service and support, resellers, shipping, sales policies, other Apple partners or Apple topics not directly related to the product’s features or functionality. Topics: Every time I subscribe to a new podcast or download a new app I have a moment of panic. Is this show or app really going to be worth my time? I’m giving up valuable space in my phone for this. Do I really need this in my life?When that moment of worry sets in, I turn to one thing, and one thing only: the show or app’s reviews. If it’s passed the litmus test of countless other people, I’m sure I’ll be fine. Fast-forward a few months. That podcast or app I worried about? It’s now a favorite of mine. I talk about it over cocktails with coworkers … yet never actually write a review to help someone else make the “to download or not to download” decision. If you’re like me — the review-seeker but never the review-maker — this post is for you. Turns out, writing a review isn’t that hard — you just have to follow a few specific steps.Check the post out to see just how easy it is to write review on your Mac/PC or your iPhone — and then go on over to your favorite show or app and put your newfound knowledge to work. Not only will you be giving other users valuable information on which to make better decisions, but you’ll also be giving the creator valuable feedback on which to iterate. Win-win, amirite? Note: I’ll be using our podcast, The Growth Show, as an example throughout the post, but the same principles will apply regardless of what you’re reviewing. How to Write an iTunes Review:Open up the iTunes Store.In the search box, type in the name of the podcast, show, movie, TV show, book, or app you’d like to review.Click on the correct item in the search results to be taken to its iTunes page.On the item’s iTunes page, choose “Ratings and Reviews” from the top navigation.Click the button, “Write a Review.”Write your review.Hit “Submit.” Originally published Feb 10, 2016 6:00:00 AM, updated December 04 2017 How to Write an iTunes Review on a Mac or PC1) Open up the iTunes Store.2) In the search box, type in the name of the podcast, show, movie, TV show, book, or app you’d like to review. 3) Click on the correct item in the search results to be taken to its iTunes page. 4) On the item’s iTunes page, choose “Ratings and Reviews” from the top navigation. 5) Click the button, “Write a Review.”If you’re not signed in yet, Apple will prompt you to sign in. 6) Write your review.A few things Apple suggests you keep in mind:Reviews are limited to 300 words. Apple does not edit reviews, so triple check your spelling and grammar before submitting them. Avoid the following things:Single-word reviewsBad languageContact information (email addresses, phone numbers, etc.)URLsTime-sensitive materialAlternative ordering informationComments about non-product related issues such as service and support, resellers, shipping, sales policies, other Apple partners or Apple topics not directly related to the product’s features or functionality. 8) Hit “Send.”Note that your review may take a few hours to show up in iTunes.And that’s it! In just a few minutes you can help your fellow fans make better decisions about what they listen to, watch, and play — and help your favorite podcasts, shows, and artists get the info they need to improve. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Email Marketing Originally published Jan 31, 2017 6:00:00 AM, updated May 10 2018 As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease — even if they’re using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in over a year, your emails are probably getting stale.Whether you’re an email marketing veteran or are just getting started, you may be operating under certain common misconceptions about email that have been disproved by research. Even worse, your email may be getting dull due to a lack of experimentation or inspiration. Maybe you’re aware that it’s time to switch up your email marketing, but it can still be hard to know where to begin.Click here to download our free ebook featuring 104 email marketing myths, experiments, and inspiration.HubSpot and SendGrid are here to help. We’ve joined forces to jumpstart your effort to redefine your email program. In doing so, we created a guide with over 100 rigorously-researched tips on how to avoid common misconceptions, figure out what works for your audience, and bring new inspiration to your email program. Inside, you’ll find:Facts to help you push past the newest and most stubborn email marketing mythsTest and experiment ideas you can use to optimize your email campaignsTips and inspiration to help you identify ways to keep your emails fresh and engagingExtra juicy pro tips you can share with your network with one clickClick here to download 104 Email Marketing Myths, Experiments, and Inspiration Don’t forget to share this post!