Juventus GM Marotta: Verratti not the midfielder we want

first_imgJuventus GM Beppe Marotta has cooled talk of a move for PSG midfielder Marco Verratti.Marotta says Verratti isn’t the type of midfield signing their seeking.“Evaluating the technical characteristics and the investment required, we are not interested in Marco Verratti. We certainly won’t spend €100m on him,” said Marotta.This leaves the door wide open for Paris Saint-Germain man Verratti to join Barcelona, although his club is holding out for a huge fee.“Gonzalo Higuain last summer was an extraordinary event. The ordinary approach to transfers is to bring in important elements, although the term ordinary no longer means what it used to. The current transfer market has some crazy evaluations…”last_img read more

Mourinho considers Pogba for Man Utd captaincy

first_imgPaul Pogba is in line for the Manchester United captaincy.Jose Mourinho is considering taking the role of skipper away from Wayne Rooney if he stays at United.And a source has revealed that Pogba is one of the names in the frame to take over from the 31-year-old ahead of the 2017/18 campaign.The insider told The Sun: “Wayne is facing losing the captaincy next season if he stays.”He is out of contract next year. Jose is already thinking about who to delegate the squad responsibilities to.”There’s a few obvious names in the frame with Michael [Carrick] being at the club for so long and Paul a leader at the club.”Wayne had hardly any game time last year and the feeling around the camp is it is his time to leave after a great service.”It’s the elephant in the room at Carrington, will Wazza still be captain if he’s here next season?”He’s obviously a club legend and still holds a lot of sway with the lads but the backroom staff have seen a few leaders emerging after last season.”last_img read more

Call for Participation: International Conference on Reproductive Health Management to be Held in Sudan

first_img ShareEmailPrint To learn more, read: Posted on August 2, 2010July 14, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)On November 27 – 29, 2010, Sudan will host the International Conference on Reproductive Health Management. The International Secretariat for this regularly convened traveling event is in the Philippines. The Sudan sponsors are UNFPA, the Federal Ministry of Health and local businesses.Sudan has poor reproductive and neonatal health indicators largely due to decades of war and conflict and poor infrastructure.  Hosting this event in Khartoum will mean an influx of ideas and experiences from other countries and the forging of partnerships for technical assistance in service delivery, management and implementation research.The structure and themes of the Conference include: Addressing unmet need for family planning, community mobilization for reproductive health, meeting the needs of health workers, health financing, safe motherhood, women focused service delivery, social aspects of reproductive health, and reproductive health in emergency situations.Abstracts of presentations or full papers may be sent to the Scientific Committee headed by Professor Mohammed A. El Sheikh as soon as possible:E-mail: info@icrhmsudan.comTelephone: +249 9053111290Fax: +249 183780445The papers can be on any of the themes mentioned above and may be a review of global or regional experiences or a report on a specific situation that is relevant and adaptable to Sudan. There are also opportunities for training workshops and poster presentations as well as display spaces for publications.If a paper is accepted the author/presenter will be fully sponsored to attend the conference with economy class airfare, local transportation and accommodation at the five- star Bourj Al Fatih Hotel & Conference Centre on the shores of the Nile. Entry visa will be arranged through the Ministry of Health and Consular sections of Sudan Embassies worldwide.For further information please visit the conference website: www.icrhmsudan.comYou can also access more information at the Republic of Sudan Federal Ministry of Health site: www.fmoh.gov.sdClick here for a PowerPoint presentation that outlines the goals and objectives of the conference. Share this:last_img read more

Strengthening the Evidence on Postnatal Care

first_img ShareEmailPrint To learn more, read: Posted on January 2, 2014November 7, 2016By: Annie Kearns, Project Manager, Maternal Health Task Force, Women and Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)WHO has released new Recommendations on Postnatal Care of the Mother and Newborn. This publication replaces an edition from 1998, and provides guidelines on fundamental postnatal care (PNC) which are particularly applicable to resource-limited settings in low- and middle-income countries. The guidelines apply to home births as well as those in health facilities, and can be adapted to meet particular needs in different regions. Some of the key recommendations include:All mothers and newborns should receive at least one PNC visit within 24 hours of birth, whether birth is in the home or a health facility. At least three additional contacts are recommended: three days after delivery, between seven and 14 days after birth, and six weeks after birth. Home visits are recommended during the first week after birth.Mothers should receive counseling and support for exclusive breastfeeding at each postnatal visit, and should continue exclusive breastfeeding from the child’s birth until 6 months of age.Daily chlorhexidine use is recommended for cord care in regions with high neonatal mortality (30 or more deaths per 1,000 live births), but clean, dry cord care is advised in areas with lower neonatal mortality.In the first 24 hours after birth, all women should have regular assessment of vaginal bleeding, uterine contraction, fundal height, temperature and heart rate. Blood pressure should be measured shortly after birth. At each subsequent contact, assessments should be made of any perineal or abdominal wounds and the provider should inquire about general and emotional well-being.Women should receive information on the physiological process of recovery after birth, including signs and symptoms of postpartum haemorrhage, pre-eclampsia/eclampsia, infection, and thromboembolism. They should also be counseled on good nutrition and hygiene practices as well as birth spacing and family planning.Psychosocial support is recommended for women considered at high risk of postpartum depression. A woman who has lost her newborn should be given additional supportive care.With more specificity compared to the 1998 guidelines, this new publication gives health providers and policymakers greater support in developing care protocols tailored to their region’s needs. These recommendations are important for fueling discussion around PNC and moving towards a standard of care for mothers and newborns. Health systems which are properly staffed with professionals who are adequately trained and equipped can use these guidelines to administer postnatal care knowing that they are following best practices to reduce maternal and newborn morbidity and mortality.It is worth mentioning that global conversation and funding devoted to care in the postnatal period have paled in comparison to that devoted to pregnancy and delivery care, particularly for mothers. With little funding, new techniques and delivery models for PNC have been slow to develop, and those that exist have not routinely been subject to the randomized control trials and other rigorous evaluation methods which better-funded areas of maternity care have undergone.With 60% of maternal deaths in the developing world occurring postpartum (Middleberg 2003; Li 1996), the maternal health community must intensify its effort to build evidence of best practices in postnatal care. More research on effective postnatal care practices, successful care delivery models, and innovative approaches to strengthening maternal and newborn care across the continuum are sorely needed. The evidence base regarding the number and timing of postnatal visits, particularly for mothers, is lacking. While many of the WHO guidelines on the content of PNC for newborns are built on high- or moderate-quality evidence, there has not been adequate focus on the content of PNC for mothers and thus few evidence-based changes have been made to WHO’s recommendations since 1998.What are your experiences with providing postnatal care? How do you think the maternal health community can work to expand the evidence base regarding PNC? What innovative approaches have you seen successfully used for delivering PNC? Let us know!For further information on postnatal care, please visit our topic page.Share this:last_img read more

Health insurance in 31 states!

first_imgFor more than five years, independent workers have been able to buy health insurance through Freelancers Union in New York State. We’re excited to announce that we’ll now be selling insurance in 30 additional states. You can read more about it on our website now, or check back on June 1 for all the details. Oh, and here’s that all-important list of states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, Nebraska, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and Wisconsin.last_img read more

Do you know your freelance rights?

first_imgNeed help dealing with a legal issue? Download the Freelancers Union app to connect with a lawyer committed to helping freelancers and who understand the freelance life.Protect your work: Build a standardized client agreement with our step-by-step freelance contract creator.Did you know that as an independent worker, you have certain rights that protect you from behavioral and financial control from your clients?If any of your clients try to control you in the ways listed below, tell them that they hired an independent worker, not an employee, and this difference is protected by the Department of Labor and the IRS. This holds true even if you signed a contract agreeing to be an independent contractor. How you and your client work together determines whether you are an employee or an independent contractor, not your contract.If you’re unsure about your status or want to make a claim that you are an employee and not an independent contractor, please contact an attorney. For a full list of these common law rules, visit the IRS website.1. You have the right to work where you wantIndependent contractors should not be required to work from the client’s office for a certain number of defined hours a day. That should be your decision, based on the requirements of the end product or project. This does not include meetings/presentations/events stipulated in the contract.2. You have the right to work when you wantA client should not stipulate that you work a certain number of hours a day, or that you work only a certain number of hours on one part of the project per day, or give you any sort of time control guidelines.3. You have the right to complete your work in your own wayIndependent contractors are hired for their existing skills, not as short-term trainees. You determine how you will work, the order you will complete steps in, the equipment you’ll use, and the use of your own skills — which means you should not be trained for the task by the client. Of course, the client can provide guidelines and expectations for the final product. But they should not control the process by which you complete that work.4. You have the right to take on whatever additional clients you chooseIndependent contractors should be able to market themselves to any client, and any existing client should not be able to specify that you work only for them or refuse to allow you to work for their competitors. (They can however limit your discussion of projects you’re working on, as covered in non-disclosure agreements.)5. You have the right to subcontract work to others, even without your clients’ knowledgeIf work ever gets too busy or you think an aspect of the project could be better completed by another independent contractor, you can subcontract. Again, the client has a right to a successful end product, but not to your process.Other rights independent workers should maintain through contract1. Intellectual property rightsIndependent contractors should always grant the minimum rights possible. You never know when your IP could be profitable in the future. Be especially wary of contracts that give up “all rights” for an unlimited time or even “future” rights not yet invented.2. Getting paid on timeYour contract should always include how much you’re getting paid (either by hour or by project) and when the due date for payment is or a payment schedule (for example, 15% upfront, 40% on first draft, etc.). It’s often a good idea to have a late fee, typically 1.5% interest.3. Kill fee (the right not to be left in the lurch)Also called “early termination” fee, this is a pre-determined amount of money you’ll receive if the client terminates the contract early. A great way to protect yourself from clients who change their minds or cancel projects.4. Reasonable revisionsYou have the right to protect your own time and not give 20% of your clients 80% of your effort. Stipulate a reasonable number of revisions and the cost per revision for additional revisions.Read more contract provisions every freelancer should know here. Again, for any legal advice about contracts and independent contractor status, contact an attorney.The above information is for educational and informational purposes only, and is not a substitute for an attorney’s advice. Please consult a licensed attorney in your area with specific legal questions or concerns.last_img read more

Reputable places to find paid writing opportunities

first_imgWhere are the writing jobs? Great question. Although I don’t profess to have the magical answer to this, I have a few places that I’d like to share with you.Before I begin the list, there are a few biases that I must point out:I firmly believe that people should not have to pay for an opportunity to make someone else money.I also believe that writing is a skill that is worthy of compensation.The ease of use of a site is important. Therefore, I have not included some of the more traditional places that require people to pay to look for jobs, or go over the river and through the woods just to apply or get hired.Instead, I have opted to include platforms that are transparent in what is being asked of you. Some of these will be useful for you if you are looking for a long-term commitment and others will be more conducive for project by project opportunities.Freedom with WritingAlthough I am not a paid spokeswoman for any of these platforms, I love this one. Why? Because they tend to get exclusive leads and post writing jobs that I don’t see listed anywhere else. For example, they recently listed several freelance writing opportunities for Forbes. I quickly reached out to some of my mentees and made sure that they followed up. An added bonus is that you will receive the jobs directly to your inbox once you provide them with an email addressIt is also worth noting that the site offers opportunities to write for different genres—digital and print. The pay for the writing gigs listed with Freedom with Writing is consistently in the higher pay range and they tend to be for well-known establishments and outlets.To learn more: https://www.freedomwithwriting.com/Pro BloggerI recently learned about this site while helping a husband/wife dynamic duo and another mentee search for some writing gigs. Pro blogger is much like the name suggests—it is all about blogging. The landing page may throw you for a slight loop because the site is not just about finding blogging jobs. It’s also a great resource for writing and monetizing your own blog.The key to finding writing gigs on this site is going to the ‘jobs’ drop-down menu. And from there, this proves to be one of the most user-friendly sites that I have interfaced with. You can filter by: contract, freelance, full-time, or part-time. The jobs are listed using titles that tend to be quite informative and detailed. Once you find a job that looks like it may be a good fit, click on the link and it will give you even more information. There is even a quick apply button.Go to: https://problogger.com/jobs/American WordsmithsDon’t you just love the name? This is a newbie and not quite like the others on my list. I was first introduced to this platform on Instagram before they officially launched. Drawn in by their diverse images with quotes by some of my favorite writers, I started following them. On a whim, I sent them a DM. He promptly responded and told me that the site would be launching soon. True to his word, he reached back out when the site launched.American Wordsmith is not a job board or a forum. It’s a site that is literally seeking wordsmiths or people who have a keen ability to use language to help others share their ideas and concepts. Sounds like ghost writing, but not quite. Here’s how it works: You create a profile and apply. Writers who are selected will become a part of the candidate pool. If a Wordsmith is needed in a particular area, you will receive notification. You determine the projects in your area that you want to work on. Working with members of their team, you conduct interviews and use your writing skills to carve out stories.Once the story is approved and published, you can move on to the next project. What I love is the transparency of the pay scale; it is listed on the website. The base pay seems to be decent, but there are also some built-in incentives to gain even more pay.To learn more, email: info@americanwordsmiths.com or check out: http://www.americanwordsmiths.com/As I learn about more platforms and sites, I will share them with you. If you know of any others that you’d like to share with our readers, please email me: seldonwritinggroup@hotmail.com.last_img read more

Freelancers salute their furry coworkers with adorable photos

first_imgFreelancers Union celebrated the launch of a special pet insurance discount by inviting freelancers to share photos of their furry coworkersLet’s just say the future of freelancing looks bright with this incredible workforce.They help us remember the essentials:Reminds me to take my umbrella when I leave for appointments https://t.co/rkyJwURbdA #FreelancersFriend #FreelanceFriend pic.twitter.com/vfrLa3qC3T— NotSusan (@SoundsLikeSusan) October 26, 2017They help us remember to take breaks:This is Scamp’s version of “helping”. I’m sure I needed to take a break anyway… #FreelancersFriend https://t.co/EOqBjUBxvl pic.twitter.com/0ZM0Pput5s— Anna Spysz (@annaspies) October 28, 2017They pitch in with tough tasks:Architectural drafting help is hard to find. Thankfully Dante, our CFO, helps out @SuntectArch #FreelancersFriend https://t.co/4RVaM6qHg9 pic.twitter.com/893YM5Aqfx— Andrew Haner (@AndrewDHaner) October 26, 2017They help us beat writer’s block:#freelancersfriend always comforting me when I’m crying over #writersblock https://t.co/e1ccDJdxT8 pic.twitter.com/LGN6ccPdZ8— Chandi (@chandigilbert) October 26, 2017They help us get back to work!Mouse says “Get back to work, Dad!” #FreelancersFriend https://t.co/QSrgs6FHRI pic.twitter.com/ZzuQty9Wg0— Mark Sposato (@MarkSposato) October 26, 2017And they help us meet new people: Thanks to everyone who entered the #FreelanceFriend contest — we’ll be reaching out to the winner soon! And make sure you’re covered with pet insurance. Freelancers Union members receive a discount up to 10%!last_img read more

Dropping healthcare coverage? Here’s what it means for your freelance taxes

first_imgWhen you are a self-employed freelancer, the decisions you make about healthcare coverage can have a critical impact on not only your own physical well-being, but your financial health, too.If you are considering dropping your health insurance, given that the current tax penalty for not having coverage will be lifted starting in 2019, you are not alone. According to recent research, the elimination of Obamacare penalties may reduce the number of subscribers to individual and small-group insurance plans by 500,000.While not everyone who chooses to opt out of Obamacare-era plans is self-employed, many people are.Here is what not having health insurance looks like from an income tax perspective:Dropping health insurance will not immediately add to your tax burden in 2019The penalty for not carrying health coverage, which was put in place as part of Obamacare, will no longer be added to your tax bill starting next tax year (2019). Keep in mind, though, if you didn’t carry insurance this year you will have to pay $695 per person or 2.5 percent of income, whichever was higher, on your 2018 return.Not having health insurance may increase your taxable incomeWhile not having health insurance doesn’t add to your tax bill in 2019 and beyond, it will eliminate your ability to reduce your taxable income by deducting the cost of your health insurance premiums. This means that unless you have other deductions, you may need to factor in paying more in tax. Also, you will still be paying the same amount of Medicare and Social Security taxes.You may not be able to itemize your out-of-pocket medical expensesWithout health insurance, freelancers have to pay their medical expenses out of pocket. However, given changes under tax reform to the standard deduction (now at $12,000 instead of $6,500) you would have to have a significant number of qualified deductions to make it worth itemizing them.If you anticipate having a lot of healthcare bills, the medical expense deduction will help. For this tax year (2018) the Tax Cuts and Jobs Acts (TCJA) preserves the deduction for medical expenses, and changes the floor to 7.5 percent. Therefore you can deduct qualified medical expenses that are over 7.5 percent of your adjusted gross income for the year. The floor returns to 10 percent in 2019.What are your options?If you are hesitant about paying for health insurance because of the cost, it may be tax savvy to research some cheaper options. Experts predict that the Obamacare-era exchanges will still remain and offer reasonably-priced plans for now. In addition, the Trump administration’s proposal to expand the definition of what type of individuals or businesses can purchase “group” healthcare may create some less expensive, albeit less comprehensive, health insurance plans.No matter what you decide about purchasing health insurance as a self-employed individual, using a Health Saving Account (HSA) for qualified medical costs can be helpful because it allows you to use pre-tax dollars to pay for them as long as you use the money you set aside within the time period allocated by your plan administrator.Weigh all the factors involvedForgoing health insurance is a big decision for freelancers. If you feel that you can’t afford health insurance or that your out-of-pocket expenses will be less than what you might pay in premiums, then not having health insurance in 2019 may save you a few dollars given that you will no longer be subject to a tax penalty for doing so.However, from a tax perspective, if you have the misfortune of large medical bills, you are unlikely to see a tax win from a deduction standpoint if you opt out of an affordable health insurance plan and pay your bills yourself.Whatever you ultimately do, be sure that you weigh all the factors involved in the cost vs. benefit analysis of paying for health insurance. That way you’ll know that your decision takes into account both your personal health needs and the health of your freelance business.Jonathan Medows is a New York City based CPA who specializes in taxes and business issues for freelancers and self-employed individuals across the country. He offers a free consultation to members of Freelancer’s Union and a monthly email newsletter covering tax, accounting and business issues to freelancers on his website, www.cpaforfreelancers.com which also features a new blog, how-to articles, and a comprehensive freelance tax guide.Jonathan is happy to provide an initial consultation to freelancers. To qualify for a free consultation you must be a member of the Freelancers Union and mention this article upon contacting him. Please note that this offer is not available Jan. 1 through April 18 and covers a general conversation about tax responsibilities of a freelancer and potential deductions. These meetings do not include review of self-prepared documents, review of self-prepared tax returns, or the review of the work of other preparers. The free meeting does not include the preparation or review of quantitative calculations of any sort. He is happy to provide such services but would need to charge an hourly rate for his time.last_img read more

When your side hustle is a 39-pound giant tortoise

first_imgFreelance offers endless opportunities for W-2 employees to follow their passions. And while you might have seen some fairly random gigs, Amanda Green’s side hustle literally stops traffic, not to mention Oscar-winning actors. Oh, and he loves baths. Meet Henry, aka @thenotortoisebig, an Instagram-famous, giant sulcata tortoise (not turtle) who regularly drops jaws on his walks around Central Park. To find out what it’s like to manage a bonafide social media star with more than 60.5K followers, we caught up with Amanda to ask some questions (though all of them are really just variations on “What the (s)hell?”).How did Henry come into your life? I met Henry’s original owner through Tumblr back in 2013. I loved her Tumblr and thought that she and I would totally be friends IRL when I found out she had my childhood dream pet — a sulcata tortoise. Shortly after I started reading her Tumblr, I found out she needed a foster situation for Henry for six months to a year. Six years later, he has his own room in my apartment and no plans to go anywhere. What are his requirements, and is carrying him a workout? Henry is 39 pounds and bigger than most small dogs. I’m terrible at estimating his size, but I can tell you with certainty that his waist is larger than my size. (I’m a 25 in most jeans.) Hen mostly eats organic Timothy hay I order from a farm in Idaho, basks under a sun lamp when it’s chilly, hangs in Central Park or on my terrace when the weather’s nice, gets daily baths, and has an Instagram following larger than the population of my hometown in Texas. He doesn’t require chin rubs, shell scratches, and head pets, but he gets so many that he now expects them. That said, he’s very chill. Yeah on that note, when did Henry become @thenotortoisebig?In March 2014, I started Henry’s Instagram account at the urging of a friend. I’d been sending her a lot of photos of Henry, and she basically said, “You need an outlet for this, and it’s not me.” The account was originally called @tortoiseshellfie, because I have no sense of pun control. I changed the name to @thenotortoisebig a few months later, because I thought it was a lot catchier, and it was one of the best moves I’ve ever made. People still don’t get that a “shellfie” is a selfie with a shelled animal. When I started the account, I naively believed Henry might be the first tortoise on Instagram. I soon realized that wasn’t the case, but I’ve managed to make him the most famous tortoise in NYC, certainly, and one of the most popular on Instagram. It wasn’t something I planned, though that would have been awesome. I just thought he was the cutest tortoise ever and shared him until people took notice. His big break, so to speak, was when I posted an ad on Craigslist for a tortoise walker who’d take him to Central Park when I was at work. The story went viral and thousands of people applied. Henry and I were on CBS Evening News, in the New York Times, on the BBC, etc. I was completely unprepared for all the attention, but also delighted. And yes, I did hire one of those many applicants to be his walker! What have been the highlights, both professional and personal, of Henry’s growing fame? Seeing Henry in the Sunday New York Times was amazing. People still stop us in Central Park and ask if he’s the tortoise from the Times. Henry brings a lot of people joy both in-person and online. He gets fan mail, and taking him to the park is a trip. Almost everyone stops and people ask a lot of questions. People traveling to NYC from all over the world contact me about meeting Henry. One time, an incognito Leonardo DiCaprio stopped by to check him out! Henry’s worked with a few brands, but I think his big break is still to come. I’d love to sell a Henry children’s book series.Has he got any weird fans? There’s always one, right?Henry’s fans are lovely, quirky people. They’ve visited NYC and met him, crocheted him special tortoise sweaters, mailed him holiday cards… The half-assed haters and tortsplainers are the real weirdos. Occasionally one of them will tell me I should take Henry to Africa, where his species originates, or release him into the ocean, where he’d certainly die, because he can’t swim. But these interactions are rare.How has having a giant tortoise as a side hustle affected you personally and professionally?Henry’s greatly enriched my personal life, because he gave me someone to come home to. (I grew up with many pets, but he’s the first I’ve had all on my own as an adult.) There’s also no better way to feel connected to something bigger than yourself than to take care of a literal living dinosaur. I’m also an introvert and taking Henry to the park has forced me out of my comfort zone and made NYC feel like a small town, because so many people have come to know and love him. I work in marketing now, but long before, I loved experimenting with all the emerging social media platforms. I blogged on many platforms (OpenDiary, Xanga, Livejournal, Blogger, etc.) and adopted Twitter early. I was very slow to join Instagram, though, because I loathe selfie culture. Henry’s Instagram has primarily been a creative outlet for me, but it’s also taught me — and is still teaching me — about brand-building and marketing. The biggest lesson: passion first, product second. I’ve yet to get a marketing job because of Henry’s Instagram account, but people do think it’s cool. Do you think Henry has made you better at your day job? Yes! The success of his Instagram has reinforced the importance of being authentic and the value of being weird. I don’t think all the best practices I’ve gleaned from his account can be applied to just any product, but many translate.What are you and Henry’s retirement plans? I’m actively planning for my retirement and starting to think about Henry’s. He’ll outlive me and I don’t have any kids, so I want to make sure he has a good home when I’m gone. I joke about Henry’s trust, but I really do save every dollar he earns. It’s not exactly a Leona Helmsley situation (I wish!) but I plan on making sure he ends up safe and comfortable, with plenty of head rubs.last_img read more

A Boy’s Friendly Frog Room

first_imgA kid’s bedroom filled with friendly animals can be a dream come true. The creature-happy space is perfect for one boy or a pair of brothers.Froggies Everywhere!For a rough-and-tumble 4-year-old, a pond-themed room is the way to go. Cool blue covers “outdoor” space, painted frogs, reeds, and clouds create no-worries artwork throughout the room. Underfoot, a large braided rug creates the look of water.Set for TwoA second twin bed on the other side of the dresser is perfect for guests or a sibling. Large, dark blue beanbag chairs can be moved around the room to wherever the kids decide to plop down. Underfoot, a large braided rug creates the look of water.Versatility is KeyChoose bedding that will give your boy’s style room to grow along with him. Simple patterns such as stripes and zigzags give the bedding longevity.Custom MuralFrog and pond-themed motifs were painted on the walls and surround the space with whimsy.Cloud NineIn lieu of curtains, shades topped with wooden cutout clouds give the space dimension, signaling blue skies ahead for the room’s happy resident.Clever CurtainsFleece no-sew tie-top panels conceal the television in Gabe’s room. The television and versatile drawer units can be removed to make room for a computer and desk chair in a few years.Little DetailsCute frog knobs are the perfect detail to add a little personality to plain, white closet doors.Sourcelast_img read more

8 Signs You’re In A Relationship With A Sadistic Partner

first_imgDon’t allow yourself to be the victim in this scenario. He isn’t as innocent as he makes it out to be. He is a vile and sadistic human being and he is out for your blood. He smells your weakness and vulnerability; and he is going to do what he can to take advantage of you.While you always try your best to maintain an optimistic view of people, there are just some men out there who are downright terrible. They are the ones who wouldn’t hesitate to victimize you at the earliest chance. These are the men who understand how feelings and emotions work – and they never shy away from using their knowledge to their advantage; even when it comes at the expense of other people.And the worst part is that you don’t even realize that they are doing these terrible things to you on purpose. But there’s no mistaking it. They take a very systematic and methodical approach to tormenting you. There’s nothing accidental about it.They want you to suffer and they’re going to do whatever it takes to get ahead while you get left behind. Sometimes, these kinds of mend o it just for fn. Sometimes, they do it for selfish reasons. And sometimes, they just do it because they get a kick out of victimizing other people. Whatever the case, you have to make sure that you never play the victim. You always have to keep yourself guarded.The moment that you find yourself in a relationship with an emotionally sadistic individual, you have to put an end to things right away. You can’t allow him to prolong your agony. You can’t let him take control of your feelings and emotions. You can’t let him torment you any further. So if you notice that a lot of these signs apply to your man and your relationship, run away as fast as you can.1. He continues to treat you poorly even after you’ve called him out on it.He doesn’t stop. It’s as if his bad behavior is an immovable constant in your relationship that you’re just going to have to learn to deal with.2. He constantly tests how gullible you might be by patronizing you.He will try to push the limits of how far you’re willing to go for him. And he will do this by patronizing you and flattering you to the point that you become weak to his advances. He will make it seem like he is smitten by you even though he’s only trying to see just how much you’re going to believe from what he tells you.3. He only ever really straightens up his act whenever you threaten to leave him.He only ever really fixes himself when he feels like he’s starting to lose you. Whenever he feels like you are about to slip from his grasp, he is going to tighten his hold on you by fixing up his act. And then the process repeats itself over and over.4. He subtly makes you feel that you’re just not good enough to be with him.He will drop a few bad comments here and there to make you think that you’re not good enough for him. This is his passive-aggressive way of telling you that you need to try harder if you want to be with him. He’s trying to make you feel like he’s doing you a favor by still staying with you.5. He is only ever really nice to you whenever he wants something.He is only ever nice to you when he needs something from you. You can tell that his niceness is never born out of a place of pure intentions. There is always an ulterior motive when it comes to him. he always has some secret agenda that he’s hiding from you.6. He has no real emotional attachment towards you.He doesn’t really make an effort to connect with you on an emotional level. It’s s if he’s only really interested in the physical pleasures and benefits that he can derive from your relationship – if you can even call it that.7. He always sends you mixed signals.He is never consistent with you. One minute, he’s really hot and sweet. On the next minute, he becomes immensely cold and distant. You never feel like you can find stability and consistency with him. He’s awlays going to be wishy-washy when it comes to dealing with you and your relationship.8. Your instincts are telling you that something is up.Learn to trust your gut. If your instincts are telling you that something is off, then it’s probably because something really is wrong. Your subconscious has a way of looking out for you even when you’re not looking out for yourself. So just learn to pay attention whenever it’s trying to tell you something.Sourcelast_img read more

Make Cycling Safer in China—By Design

first_imgSafety MattersAccording to the World Health Organization, about 8 percent of traffic deaths in China are cyclists (excluding motorized two-and three-wheelers). Another survey in 2013 found that 85 percent of Chinese residents are not satisfied with their cycling environment. The reasons can be attributed to traffic safety, bike lane design and network coverage.In World Resources Institute’s publication Cities Safer By Design, our experts investigated the relationship between vehicle speed and crashes. It found that higher speed contributes to more traffic incidents. Moreover, a crash speed of 50 kilometers per hour could put the fatality rate of vulnerable road users as high as 80 percent.Cyclists are exposed to greater dangers when they share the roads with heavier, high-speed vehicles. Wide intersections are the blackspots for traffic safety in China because the complex traffic and conflict points create a hostile environment for cyclists to cross and turn.Another safety issue is at bus stops, especially when cyclists find themselves obstructed and trapped by approaching buses. Lowering the speed limit of vehicles where bike users are present, narrowing the width of intersections and installing protected bicycle lanes with traffic-calming measures – especially, in suburban or peripheral areas where heavy vehicles roam the streets and cars travel at high speeds – can improve safety for cyclists.Moreover, designing more friendly cycling spaces is important. Cyclists are forced to share limited space with parked cars, mopeds and delivery vehicles. In many places. Those vehicles block the bike lane and force cyclists to ride in the traffic lane or on sidewalks. This creates conflicts between bicycles, vehicles and pedestrians and has negative impacts on safety and comfort. Cities have yet to formulate proper regulations and enforcement to manage this issues.Design a NetworkFor cycling, a systematic approach is the best way to improve safety and comfort. For example, although Chinese cities are building extensive bike lanes, some are one-ways that end abruptly without connecting to other transport networks.Piecemeal interventions can improve a section of road or an intersection but will not have much impact on the safety and further development of cycling. This suggests that cities should create cycling network plans linked with greater transportation infrastructure.Some innovative cities have already proposed such plans. Shanghai, for example, is working on plans that will improve the safety of its cycling network. Such networks, sometimes called “greenways”, not only connect bike lanes on urban roads, but also integrate them with recreation areas and multiple modes of transportation, such as subways and buses.A cyclist in Shanghai. Flickr/Beyond Neon. Bikesharing has become explosively popular in China. Against that backdrop, two of WRI China’s experts on sustainable transport discuss the need for careful consideration of ways that urban design can protect cyclists while promoting this low-carbon alternative.This post originally appeared at China Daily.The renaissance of bike-riding is a welcome development, so let’s improve conditions for the users.Orange, yellow, blue, green, rainbow… bike lanes in Chinese cities are quite colorful these days.Thanks to the new bike-sharing business, one of the greenest and healthiest ways to travel—cycling—is experiencing a surprising renaissance in China. The new bike-sharing companies, such as Mobike and ofo, have placed more than 16 million shared bikes in at least 150 cities. They are changing the way people commute.While cycling is becoming more fashionable than at any time in the recent past, there are more fundamental improvements in infrastructure that cities should make to create a safe, convenient and enjoyable cycling experience.Bikeshares packed on the sidewalk. Wikimedia/Ctny In addition to bike lane design, other bike facilities are also important to a safe and enjoyable cycling experience. Because of the overwhelming popularity of bike sharing, existing facilities cannot meet the demand. As a result, sidewalks are clogged with parked bicycles, especially around transit stations. This has created conflicts between cyclists, pedestrians and transit users.Investing in a Low-Carbon AlternativeSome policymakers have begun to think bike sharing is a nuisance. However, the issues can be mitigated by careful planning. Dedicated bike parking should be carefully designed to be meet the needs of bicycle users. Moreover, other facilities can help create a safe and enjoyable cycling environment – bicycle traffic lights, street lighting, bike lane pavement and shade, for example.It is exciting to see that cycling is making a comeback in China. However, the growing demand has put a strain on the system. The decision-makers should respond to the increasing demand by providing new cycling facilities and upgrade the existing infrastructure to provide safe, convenient and enjoyable facilities for the cyclists.However, it is still common to see policies that prioritize motor vehicles over bicycles. The decision-makers should put people at the heart of the process and utilize this opportunity improve the livability of cities.last_img read more

Places to Watch: 3 Forests Experiencing Rapid Clearing Right Now

first_imgPlaces to Watch is an initiative that uses weekly GLAD alerts on Global Forest Watch to spot changes in forests around the globe and identify the most consequential cases of recent deforestation. By pairing deforestation alerts with expert interpretation of satellite imagery, credible descriptions of what is happening on the ground and resources to learn more, we hope to galvanize action to prevent further forest loss. Sign up here to receive each quarterly edition of Places to Watch.This edition of Places to Watch examines three forest-clearing hotspots in Brazil, Indonesia and the Democratic Republic of Congo. The approximate areas affected are based on satellite detection between May 1, 2018 and July 31, 2018. However, due to occasional cloud cover that can obscure satellite recognition, some loss may have occurred earlier.Brazilian Protected Area Threatened by Pasture ExpansionMore than 14,000 hectares of Brazil’s Triunfo do Xingu Area of Environmental Protection were affected by the expansion of pasture since May. The total area of tree cover loss within the protected area since 2006, when it was established, is more than 350,000 hectares, equivalent to around half a million football pitches. The new clearing comes at a time when the Brazilian government has declared success at meeting its 2020 climate goals related to deforestation. While Brazilian deforestation has decreased significantly over the past 15 years, the clearing in Triunfo do Xingu and elsewhere in the Amazon indicate that the battle against clear-cutting of primary forest is not over. Virunga’s forests are a key source of charcoal for the densely populated province of North Kivu. The nearby city of Butembo has an estimated population of 900,000, but political insecurity and recent outbreaks of Ebola have caused many residents to flee to nearby villages in and around the park. Militia groups, much like those connected with the temporary closing of the park earlier this year, have taken advantage of this increasing demand by threatening violence against producers who don’t forfeit portions of their charcoal profits to the groups.Virunga National Park is home to many of the world’s last mountain gorillas and other rare wildlife and plants. Numerous efforts are in place to decrease both the supply and demand of charcoal throughout DRC.A Time to ActGovernment agencies, private companies and local people have the power to stop deforestation before it is too late, and readers like you can help this process by drawing public attention to these areas. We encourage you to share these places, including on social media using #PlacesToWatch.To stay abreast of more developments in the world’s forests, sign up to receive each quarterly edition of Places to Watch straight to your inbox, and read our blog post for more detail on how we spot and select these at-risk areas. This is not the first time ANJ has come under scrutiny for deforestation in the PPM concession. Greenomics-Indonesia published a report in 2015 on large-scale clearing in PPM and a neighboring ANJ Group concession. Musim Mas, Wilmar and Golden-Agri Resources suspended purchases from the ANJ group as a result. Clearing in PPM paused after the publication of the report, but resumed in late 2017.PPM has also been accused of human rights violations for allegedly using excess force to suppress the Iwaro indigenous people and failing to respect their right to “Free, Prior, and Informed Consent.”Pressure for Resources Strains Virunga National Park in Democratic Republic of the CongoSmall yet rapid clearing has affected approximately 500 hectares within the Democratic Republic of Congo’s (DRC) Virunga National Park. The clearing appears to be caused by charcoal production and small-scale agriculture, which puts pressure on resources within North Kivu province. Although quite decentralized, the charcoal industry is hugely important in DRC. Electricity is not readily available for most, so charcoal is used as a primary source of energy throughout the country, including for cooking.center_img Unlike in other Brazilian conservation areas, regulation and enforcement within “Environmental Protection Areas” is quite weak, allowing for some private use which makes these areas more of a target for ranching and land-grabbing. However, private use of land inside the area still requires a license. Most of the deforestation within the area is illegal, according to Maria Bentes, the Conservation Unit Manager for the Administrative Unit of Xingu, which includes Triunfo do Xingu. “The areas licensed within the Environmental Protection Area are few and insignificant compared to the immensity of the area,” she said.Triunfo do Xingu is split across the São Felix do Xingu and Altamira municipalities in Pará, with the first- and third-highest area of tree cover loss of any municipalities in the Brazilian Amazon, respectively. São Felix do Xingu also has the second-highest number of cattle of any municipality of Brazil. With its vast tracts of unclaimed land, it’s perhaps unsurprising that Triunfo do Xingu would become the target of pasture expansion.The destruction in Triunfo do Xingu has been featured in articles from Brazilian NGOs Instituto Socioambiental and Imazon. With just 20 forest inspectors for the entire state (an area 1.5 times the size of Texas), government capacity is insufficient for the enormous market incentives to deforest. “It’s an unequal fight… it’s absurd what they manage to devastate in such a short period of time,” said Everton Barros Dias, Forest Oversight Manager of Semas.Forest Clearing for Oil Palm in Papua, IndonesiaGLAD alerts detected approximately 450 hectares of forest clearing since May inside the PT Permata Putera Mandiri (PPM) concession in Western Papua. PPM is a subsidiary of ANJ Group, which is a member of the Roundtable on Sustainable Palm Oil (RSPO).While the clearing is likely legal – it is within a concession and the land is zoned for utilization – it would seem be in breach of the no-deforestation policies of many of ANJ’s customers.last_img read more

Inbound Marketing at a Maasai Village in Kenya

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 17, 2008 10:38:00 AM, updated October 01 2019 Don’t advertise. All the safari guides know that there are a number of native villages that will accept outside guests, but you will not find any advertisements to tour the villages or any promotion of it as an activity. The only way we knew about it is that we have friends who have gone on safari before and the sent us pictures of their visit to a village and told us about it. If you think about it, advertising would probably have a negative effect on “business” since the village might feel a lot less “authentic” if there were pamphlets about it at the concierge desk including a $2 off coupon.Encourage user participation. Right from the first few minutes of our visit, the Maasai were asking us to join them in a number of activities, including dancing the “welcome dance” like in the photo above with me in the white t-shirt. (Yes, there is actually video of me dancing with the Maasai. No, you will not get to see it.)  Encouraging feedback, comments and interactions with your users or customers is an important part of inbound marketing because the company no longer controls or owns the market – the customers are in charge now, and you really want to give them a voice and listen to it.Generate lots of content. One fundamental principle of inbound marketing is that companies should act more like publishers, because publishing lots of content relevant to your market creates a magnetic effect of drawing more people toward your content and your company website. The Maasai have embraced this concept. Though they do not create much content themselves – they embrace user generated content because they were always encouraging us to take more and more photos.  Literally, every three stpes in the village, they asked us to take more and more photos.  The marketing benefit of this is that the more photos people take the more likely there will be good an interesting photos that people will share on photo sharing sites like Flickr, continuing to spread the word about visiting a Maasai village.Gather customer feedback. Our guide asked us twice during the visit if we were enjoying ourselves and what they could do differently. At the end he specifically asked a couple questions about certain parts of the visit and if a couple of the other villagers had been helpful or not.  If you are an inbound marketing guru, you know that only if you have a remarkable product will others spread your message for you.  Our guide was very interested in making sure we had a remarkable experience and were more likely to tell others.Ask for recommendations. Finally, if you have a remarkable product, there is something you can do to encourage your customers to spread your message even more.  Ask them.  After we had given some feedback to our guide and said our visit was enjoyable, he asked us to tell our friends to come to Kenya and visit a Maasai village during their trip.Note: I know that it is highly unlikely that someone from a Maasai village in Amboseli, Kenya is reading blog articles and books from places like HubSpot, David Meerman Scott and Seth Godin and then devising an inbound marketing strategy based on that information.  The likely scenario is that all of this just evolved.  However, it is still interesting to me the way that it evolved, and that their strategy embraces inbound marketing so much.What do you think?  Have you seen other interesting and unexpected examples of inbound marketing? Topics:center_img I recently returned from a safari in Kenya (it was a great trip and I recommend it to everyone).  On one of the days, we visited a village of Maasai, which are a semi-nomadic indigenous people.  I wasn’t expecting to pick up any interesting marketing tidbits that day, but on the drive back to where we were staying, I realized that maybe there were some relevant inbound marketing takeaways… Inbound Marketinglast_img read more

GA-TOURISTS-DROWN

first_imgTwo TN tourists drown while clicking selfies near Goa beachesPanaji, Jun 18 (PTI) Two tourists from Tamil Nadudrowned in separate incidents while clicking selfies in theArabian Sea near beaches in Goa, the police said today.A group of eight tourists from Karnataka and TamilNadu visited the Baga beach in North Goa district on Saturdayevening.”Three of the group members went to a rocky stretch inthe waters. As they were clicking selfies on their mobilephones, a strong sea wave hit them,” Calangute policeinspector Jivba Dalvisaid.While two of the group members managed to swim tosafety, the third person, identified as Dinesh KumarRanganathan (28) from Vellore in Tamil Nadu, drowned in thewaters, he said.The body was fished out later.In a similar incident, four tourists from Tamil Naduwent to enjoy at a rocky patch in the waters at Siquerim beachnear Fort Aguada in North Goa yesterday morning, Dalvi said.As they were clicking pictures on their phones whilesitting on rocks, one of them got swept away in the strong seawaves and drowned, he said.The deceased was identified as Sasikumar Vasan (33).After the police conducted the inquest procedure inboth the cases, the bodies were shifted to the Goa MedicalCollege and Hospital near here for postmortem, Dalvi added.The Goa government had last month issued an advisoryasking tourists to refrain from swimming in sea waters alongbeaches for four months starting from June 1.The state government shuts down beaches for swimmingand other water sports activities during the monsoon from Juneto August each year as a precautionary step.advertisementA firm appointed by the Goa government to providelifeguards at beaches had recently said that red flags will beput up at beaches in the state to warn people about dangers ofwading or swimming in the sea during the monsoon. PTI RPSGK GK GKlast_img read more

How to Make Customer Experience the Heart of Your Internet Marketing Strategy

first_img Originally published Aug 8, 2012 12:30:00 PM, updated October 20 2016 Marketing Strategy Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Here’s a question for you: How much does customer experience factor into your marketing strategy?If customer experience (CX) is a new concept for you as a marketer, think of it as the overall experience a customer has with a partciular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use, and even advocacy of that brand. In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels — your website, landing pages, email communications, mobile interactions, social media participation, etc. That’s the increasingly important subset of CXM, something called “Digital Experience Management.” In other words, customer experience is way more than just a friendly voice on the phone.To deliver an excellent customer experience, you have to think like a customer, or better think about being the customer. But how do you “be” the customer when you’re, well, not? There are three “Be’s” to consider that will help you deliver a superior digital customer experience: 1) Being relevant, 2) Being consistent, and 3) Being iterative. Let’s learn more, shall we?How Marketers Can “Be” Their Customers1) Be Relevant: Creating relevant marketing requires an understanding of your customers so that you can present them with the right content, at the right time, so they convert and take the next step with your company. And being relevant requires a deep understanding of not just your buyer personas, but the customer journey — from how future customers find you, to how you sell and market to them, to how you support and service them when they’re finally a customer of yours. Relevancy is the backbone of any successful company.2) Be Consistent: Today, most marketing is organized around specific digital channels — web marketing, email marketing, social media marketing. But your customers don’t see these as marketing channels like you do; they only see your company. Marketers must put the customer at the center of their focus, designing a consistent experience for them that bridges across channels.3) Be Iterative:  Focusing on customer experience means putting the right processes in place to understand customer behavior, and make improvements to digital channels through constant optimization.Now that we understand how to put ourselves in our customers’ shoes to create a better experience, let’s take a look at how to apply these concepts to our critical digital channels. Let’s learn how to be relevant, consistent, and iterative so we can deliver a memorable customer experience!Creating an Excellent Customer Experience on Your WebsiteWebsites have evolved far beyond being an online company brochure. Your website serves as the central hub for all your sales, marketing, and customer support efforts, and must address the needs of all audiences accordingly. It should help advance a visitor from lead, to customer, to happy and dedicated customer by providing every visitor with the right content at the right time to incite the proper action. And here’s how to do it.1) Be Relevant: Throughout the digital customer journey, you learn lots of implicit (learned) and explicit (stated) data that can help you deliver more relevant content on your site. In fact, you start learning about your customers from their first visit to your site! Here are some of the ways you can deliver relevant content on your website:Site behavior: What your customers do while on your website e.g. how often they visit, previous conversions, and top pages.Visit Source: How, where, and when someone got to your website e.g. referring domain, search term, location, time of day, etc.Social graph: Behavior on social networks like Facebook and LinkedIn.  In fact, according to eConsultancy research, 88% of companies say social graph personalization generates results.Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com — just take a look at all the rich data you can see from integrating your marketing software and CRM!2) Be Consistent: For companies to provide a consistent experience on their website, they must stop organizing marketing into functional silos like web, email, and social media, and instead embrace the fact that the customer journey weaves its way in and out of all of them.  So keep your website in sync with the messages being presented across all channels. For example, HubSpot recently hosted #PinterestDay, which as you can imagine by the hashtag and theme of the day, occurred largely on social media. But the website wasn’t ignored — if you visited their blog, you would have found Pinterest-related content that aligns with that theme. Oh, and it was in your inboxes, too, as they coordinated an email marketing campaign for the day, too.3) Be Iterative:  When marketers think about analytics, they most often think about web analytics, which provides a high level view of website performance against general metrics like page views, unique visitors, and bounce rates. But marketers thinking about digital customer experience need to be more focused on measuring and optimizing business outcomes, like leads, donations, downloads, and registrations. Marketing analytics provides insight into the metrics that move the needle on the website and tie investments to the ultimate goal for most companies — generating revenue.  Creating an Excellent Customer Experience on Your Landing PagesLanding pages are a great way to convert visitors to leads, because they have a higher conversion rate than the homepage. Makes sense, since they serve a focused message targeted towards a specific audience, right? Let’s apply our three “Be’s” to landing pages, too, since they’re such a critical part of our marketing.1) Be Relevant: For landing pages, being relevant means delivering the content that a visitor expected to get upon arrival. Whether they came to that landing page from a paid search ad, an email offer, or a call-to-action at the end of your blog post, the copy that got them there promised something. Are you holding up your end of the bargain? Or are you pulling a bait and switch? If the content on a landing page doesn’t match the original offer that drove the click, it’s likely that your visitor will navigate away.2) Be Consistent: Consider how a visitor arrived on your landing page. Did they come from email, for example? Then they might be trying to convert on your landing page on a mobile device. Is your landing page optimized to provide an equally excellent user experience from inbox to landing page? Consider not just whether your landing page fits on a smaller screen without making scrolling necessary, but how long your landing page form really needs to be to get the information you need.3) Be Iterative: Landing pages are perfect candidates for iteration through A/B testing. Also called split testing, A/B testing provides a way for marketers to test different ideas about content, design, form fields, CTAs, and more to see if they improve conversion rates. And instead of making those changes based on hunches, A/B testing uses a scientific approach to ensure your changes are based on data — you know, what your leads and customers really want.Creating an Excellent Mobile Customer ExperienceIt isn’t enough for your digital marketing to be “mobile friendly.”  Instead, you must deliver experiences that are best suited to the way visitors use different devices and screen sizes.1) Be Relevant: Creating a relevant mobile experience isn’t much different than creating a relevant web experience … except that you have to create it on a tiny little screen. Mobile optimization is becoming more and more critical for marketers to prioritize in their marketing strategy, but it’s also just one more thing to worry about on an already long to-do list for marketers. So if you’re struggling to prioritize how to optimize your company’s presence for mobile devices, start by optimizing for the devices your audience uses the most to consume your content. And remember that mobile optimization extends beyond just your website, but to your email marketing messages, too.2) Be Consistent: Try to create a mobile experience that’s similar to your desktop experience. Don’t consider this a time to try out designs out of left-field. You’ll have to make some tough choices about what to eliminate (or in some cases, what to add) considering the mobile browsing experience doesn’t afford the level of detail the desktop experience does, but any changes you make should never interfere with the user understanding that they are, in fact, on your company’s website.3) Be Iterative: As you’re designing a mobile site or optimizing your emails for mobile, it only affords more opportunities for A/B testing to make improvements. Mobile marketing is relatively new ground, so best practices are still burgeoning. If your emails are suffering poor click-through rates from mobile readers, consider testing a new layout. If your landing pages are suffering poor conversions from mobile visitors, perhaps you need a shorter form.Creating an Excellent Customer Experience in Your Email MarketingSpeaking of email marketing, any marketer worth his or her salt knows that it sure ain’t dead … it’s alive and kicking! And considering how protective we all are over our inboxes, it’s more important than ever to create a stellar email marketing experience for our readers. Here’s how.1) Be Relevant: The MarketingSherpa Email Marketing Benchmark Report indicates that 65% of respondents find the delivery of highly relevant content to be a very significant challenge, and another 30% find it somewhat significant. That’s not good. Delivering highly relevant content to email inboxes is critical for high click-through rates, high delivery rates, and low unsubscribe rates, so if you can do one thing for your email marketing today … it’s to segment those lists! Once you’ve segmented your email lists, start mapping relevant content to each list segment so your contacts are getting the best content for them and the best time they can receive it.2) Be Consistent: When generating your opt-in list, ensure that you clearly state how, when, and what your contact is signing up for upon subscription. This will not only set proper expectations — expectations that can be reaffirmed in a welcome email that also serves as a double opt-in opportunity — but decreases the chance that you’ll be marked as SPAM later down the road or suffer an unsubscribe because readers didn’t understand what content you’d be sending, and at what frequency. And most importantly, you have to actually maintain that type of content and sending frequency!3) Be Iterative: Like landing pages, marketers must build a continuous optimization plan into their email marketing. If you think A/B testing is reserved for pages on your website, you’re missing a huge opportunity to improve your email marketing results! Start testing your email’s layout, length, messaging, subject lines, sender name, call-to-action, and more to find the secret sauce that works for you.Creating an Excellent Customer Experience on Social MediaIf you build it, they will come. Except with social media, they’ll come whether you’ve built it or not. That’s why smart marketers are taking control of their social media presence, and finding exciting new ways to engage with prospects and customers. Here’s how you can always keep the customer in mind when managing your social media presence.1) Be Relevant: Stephen Covey once said, “Seek first to understand, then to be understood.”  This is especially true in social media, where to be relevant you must first find the places where conversations are happening about your company or solution. Then, you can engage by providing relevant content. In other words, don’t spend your time on Facebook if your audience is on Quora and LinkedIn. And once you find that audience, take the time to listen to what they want and become a trusted member of the community — and that can only happen by providing relevant, helpful content on a consistent basis.2) Be Consistent: Integrate your social media presence across all your marketing channels. If someone’s following your company on Facebook, for example, there’s a good chance they already are, or will soon be, opted in to receive email communications from you. Or read your blog. Or follow your company on LinkedIn. That means if you’re not including social share and follow buttons across all of your marketing channels — even your other social media channels to promote your other accounts — you’re missing a huge opportunity to create an integrated experience for your customers.3) Be Iterative: Close the loop on social media marketing by monitoring the ROI around your social media activities. Most marketers know they “should” be on social media … they’re just not totally sure what they’re doing there. If you use closed-loop marketing software, however, you can see exactly how effective your efforts are, by tracking what content on which social networks drives traffic, leads, and customers.Be Relevant, Consistent, and Iterative with Hubspot and Ektron. Today, Ektron and HubSpot are partnering to deliver a Digital Experience Management solution, which combines Ektron Web Content Management with HubSpot’s all-in-one marketing product. The new solution was built on the HubSpot API, and combines the best of Ektron and HubSpot.This guest post was written by Tom Wentworth. Tom is the chief marketing officer at Ektron, a provider of web content management software. You can follow him on his blog, or on Twitter @twentworth12. Image credit: ganesha.isislast_img read more

Meizu 16th, M6T and C9 launched: Key specifications, Features, India price and all you need to know

first_imgOn Wednesday, Meizu announced its comeback for the Indian market with launch of three smartphones across various price points. In one hand, Meizu showed off their flagship M16th with all the flagship features we have come to expect from smartphone manufacturers in late 2018, selling for a price of Rs 39,999. On the other hand, we were also shown the M6T and C9 – two budget offerings with all features that we have come to expect in these segments. All the smartphones will be sold on Amazon exclusively, with the M6T and C9 resuming sale from 5th December, 2018.As stated, the Meizu 16th is a flagship smartphone with some of the most powerful internals to be found in the smartphone industry in 2018. The M16th will go on head-to-head with the likes of the OnePlus 6T and ASUS Zenfone 5Z. The M6T will compete with the likes of Xiaomi Redmi 6 and ASUS Zenfone Max M1 whereas the C9 will compete with the Redmi 6A and various other entry0level smartphones from several Chinese players.Meizu 16th specifications:Display: The M16th features a 6-inch AMOLED display with a resolution of 1080 x 2160 pixels and an aspect ratio of 18:9. The display also features an optical in-display fingerprint sensor.Processor: Meizu is relying on an octa-core Qualcomm Snapdragon 845 chipset clocked at 2.8GHz and accompanied by the Adreno 630 GPU.RAM: In India, Meizu will only be bringing a single variant with 8GB of RAM as standard.Storage: The M16th will be offered with 128GB of internal storage with no expandable storage.Software: The handset is relying on FlyMe OS which itself is based Android Oreo.Rear Camera: The M16th uses a pair of 12MP + 20 MP cameras, assisted by auto HDR and AI algorithms.Front Camera: There’s a 20MP sensor with an aperture of F2.0 for the dealing with selfies.Battery: A 3010mAh battery keeps the M16th alive with support for fast charging.Meizu M6T specifications: Display: The M6T features a 5.7-inch IPS LCD display with a resolution of 720 x 1440 pixels and an aspect ratio of 18:9.Processor: Meizu is using an octa-core Mediatek MT6750 chipset clocked at 1.5GHz and accompanied by the Mali-T860MP2 GPU.RAM: Meizu will be offering 3GB of RAM on the M6T .Storage: The M6T will be offered with 32GB, with expandable storage up to 128GB.Software: The handset is relying on FlyMe OS which itself is based Android Oreo.Rear Camera: The M6T uses a pair of 13MP + 2 MP cameras.Front Camera: There’s an 8MP sensor with an aperture of F2.0 for the dealing with selfies.Battery: A 3300mAh battery is responsible for powering the M6T.Meizu C9 specifications:Display: The C9 sports a 5.45-inch LCD display with a resolution of 720 x 1440 pixels and an aspect ratio of 18:9.Processor: Since this is a budget phone, Meizu is using a quad-core Unisoc SC9832E chipset clocked at 1.3GHz and accompanied by the Mali-820MP1 GPU.RAM: Meizu will be offering only 2GB of RAM on the C9.Storage: The C9 will be offered with 16GB, with expandable storage up to 128GB.Software: The handset is relying on Android Oreo Go edition.Rear Camera: The C9 bears a single 13MP sensor with F2.2 aperture and an LED flash.Front Camera: It gets an 8MP selfie camera with F2.2 aperture and Face Unlock feature.Battery: A 3000mAh battery is responsible for powering the C9.Meizu 16th, M6T and C9 features:– The M16th features a Snapdragon 845 chipset with a clock speed of 2.8GHz.The chipset is also found on the likes of Google Pixel 3 and the OnePlus 6T, thereby assuring flagship grade performance from the M16th.– Meizu claims that the top and bottom bezels on the M16th are the narrowest in the world of smartphones, measuring just 1.43mm. Meizu says having uniform bezels on the top and bottom makes for a better user experience without adopting notch on the display.– The M16th is also one of the only Snapdragon 845-equipped smartphones with a thickness of 7.3mm, thereby making one of the slimmest flagship smartphones in the market.– Meizu claims that the in-display fingerprint sensor unlocks in 0.25 seconds, which makes it one of the fastest fingerprint sensors on any phone in the market.– The Meizu C9 is the only smartphone in their Indian lineup that runs on Android Oreo Go. Android Go should ensure a more storage for users and a better-optimised performance for phones with 2GB of RAM or lesser. It could also translate into faster Android updates.Meizu 16th, M6T and C9 price in India and availability:The Meizu 16th is available in India for Rs 39,999 and will go on sale sometime in December 2019. The M6T will be selling at a price of Rs 7,999 and will go on sale in December as well. The C9 is priced at Rs 5,999 but will be available at an introductory price of Rs 4,999 for a limited period of time. It will go on sale from 5th December 2019. All the Meizu smartphones will be sold exclusively on Amazon.com.Meizu is also partnering with Reliance Jio for exclusive launch offers. A cashback of Rs 2,200 and 100GB additional data will be offered with the Meizu 16th. Meizu will also offer the cashback for the M6T and C9 but only with 50GB of additional data on both the phones.advertisementadvertisementALSO READ | Oppo R17 Pro launched: Key specs, features, India price and everything you need to knowlast_img read more