How to Use Snapchat Geofilters to Improve Your Marketing Strategy

first_imgWith over 100 million daily active users, Snapchat provides the opportunity to reach a massive audience. Snapchat is also the most popular social media platform for teens ages 13-17 — a hard demographic to reach through more traditional marketing efforts.But how can your business best engage with Snapchat users? Sure, you can buy Snapchat ad space, but that won’t allow your message to spread organically. To get the most out of Snapchat, you might want to check out Geofilters. A national Geofilter can typically be seen by 40 to 60% of the daily Snapchat audience — that’s 40,000 to 60,000 people. Local Geofilters have impressive scope, as well. Bell Media ran a Geofilter campaign for five hours at The Quad at the University of Alabama, and reached over 19,000 people.Download our free Snapchat guide to learn how to use it for your business. A Geofilter is a location-based overlay you can find by swiping right on your Snapchat photo. It’s a particularly useful tool for promoting your business. If you create your own Geofilter, anyone on Snapchat in your chosen location can use that filter on their Snapchat images and videos — which means you’ll attract a large audience without much effort at all.To clarify what a Geofilter is, here’s a picture of a Starbucks’ Geofilter, which I can only find from my current location (near a Starbucks in Boston):A Geofilter can help you alert foot traffic of your business’s nearby proximity. It can also spread brand awareness to users both in and outside your chosen location, as users can send a Geofilter to anyone regardless of their location.There are two types of Geofilters you can create — personal or business. For our purposes, we’ll focus on creating a custom business Geofilter to supplement your marketing strategy. However, you’ll follow similar steps if you’re creating a Geofilter for personal use, like a wedding or birthday party — the only step you’ll change will be the last one, where you’ll select personal instead of business.Disclaimer: You must abide by Snapchat Submission Guidelines when creating a custom Geofilter. Read these before submitting your filter. How to Make a Snapchat GeofilterGo to Snapchat’s Create a Filter or Lens product pageClick “Create Filter”Upload your own image, or create a designChoose your datesSelect your locationSpecify whether your filter is personal or business, and then check-out 2. You have a few options for design. You can use a Snapchat pre-made template, create a custom filter using the Snapchat design tools, or “Upload” your pre-designed filter from elsewhere. For our purposes, I’ll upload my design.3. Canva provides pre-made Snapchat Geofilter templates for easy design, so I chose to use Canva. However, you could also use Photoshop, Illustrator, or virtually any other design tool, particularly if you’ve got something specific in mind. 4. You can use Canva templates to create filters for conferences, national holidays, birthday parties, weddings, or any other event. I created one for “HubSpot’s Sponsored Weekend Market” (yes, this is fake … ). I chose a template and simply filled out the text boxes. 5. When you’re happy with your Canva design, click “Download”. 6. You need to download your filter as a PNG. 7. Your PNG image size must be 1080 x 2340 — you can resize the downloaded image in Preview, Photoshop, or another tool. 8. Now, back on Snapchat’s Create a Snapchat Filter page, click “Upload” and import your PNG file. You can add color, text, or other elements from within the Snapchat page, or click “Next”.9. Choose the dates you want your Geofilter to appear, or select “Run indefinitely”. Then, click “Next”. 10. Choose the area you want your Geofilter to appear — your location cannot be more than 50,000 square feet. Then, select “Checkout”.11. Here, you’ll specify if your filter is for business or personal use. If you select “Business”, you’ll need to include a filter name and a business name. 12. When you’re satisfied with all your filter specifics, including dates, location, and design, input your payment information and click “Submit”. Snapchat Geofilters are one of your cheapest social media paid marketing options, so it’s worth giving it a try if it fits with your target audience. If you’re still a little hesitant, take a look at our complete Snapchat Marketing guide for further inspiration. Originally published Jul 9, 2018 6:00:00 AM, updated July 12 2019 How to Create a Snapchat Geofilter: Creating a Snapchat Geofilter takes almost no time at all — the only challenging aspect is the design itself. Take a look at the 12 steps you need to follow to create a Geofilter for business or personal use.1. First, go to Snapchat’s Create a Filter or Lens product page and click “Create Filter”. Topics: Snapchat Marketing Don’t forget to share this post!last_img read more

The Best 15 Website Plugins in 2019

first_img The Best Website Plugins for 2019 2. ProofGood social proof elements can be the difference between a user committing to buy, or exiting your site.Proof allows you to add social proof in different forms across your site, including current live visitor numbers, notifications of current purchases, and reports of how many people have recently signed up. Ultimately, this is a good tool for you if you feel your site’s viewers could benefit from visualizing how popular your products or services are.Image Source3. OptimoleNothing slows a site down like large image files. Optimole processes your images and reduces their weight without sacrificing quality. This plugin will automatically take your images and process them in real time with lazy loading as to not strain your server.With Optimole, your images automatically get adjusted to the right image size for your visitor’s browser and device. If they’re on a low-quality internet connection, Optimole will downgrade the image quality accordingly so your user experience won’t be affected.There are some additional features, such as watermark overlays on your photos. This will help prevent your images being stolen.Image Source4. RightMessageRightMessage is a tool focused primarily on better serving your customers through personalized content.It has a few key features that make it a fantastic solution. First, you’re able to segment users based on slide-in questionnaires, acquisition source, or tags from your email service provider or CRM. Then, based on those segments you can dynamically change messaging and CTAs to better appeal to that segment and increase conversion rates.Additionally, the plugin integrates with a ton of site platforms including HubSpot, WordPress, and Squarespace. Image Source14. VWO A/B testingTesting different elements of your site, from headlines and images to CTAs and messaging, is key to improving your marketing strategy over time.However, running individual A/B tests can be time-consuming and difficult. Fortunately, the VWO A/B testing tool is an all-in-one solution that automatically runs A/B tests on your pages, and improves the overall optimization of your website.Image Source15. ProoffactorProoffactor adds social proof elements, including who recently bought a product and live visitor counts, to your site to ensure new visitors can quickly visualize the popularity of your products or services.Best of all, Prooffactor also offers gamified pop-ups to add another lead generation element to your site and further engage new prospects.Image SourceWhat Website Plugin Will Work for You?There are countless website plugins out there, and each one aims to solve a unique website problem.Generally speaking, your goal with your website should be making your purchase or sign-up journey as frictionless as possible for your users — ideally, a plugin can help create a simpler process for your site visitors.If you’re looking for a free website plugin that’ll help you generate more qualified leads, check out HubSpot’s free solution here. Don’t forget to share this post! HubSpot WordPress PluginProofOptimoleRightMessageLimeSpot PersonalizerHotJarQualarooJumper.aiIntercomOptinMonsterYoast SEO PluginWooCommerceDriftVWO A/B TestingProoffactor Image Source5. LimeSpot PersonalizerLimeSpot is an ecommerce-specific plugin that’s available through the Shopify app directory.It runs on powerful AI that analyzes user behavior as both an individual, and as part of a cohort to build out their user profile.Once the AI’s analysis is complete, it makes dynamic product recommendations that are specific to each user — massively increasing relevancy and conversions.Image Source6. HotJarKnowing how your users are interacting with your site is key to understanding where there are UX issues and design problems.HotJar’s heat maps provide you with an overview of user engagement on the whole. It can help highlight which CTAs and links are too vague, where you’re losing people in long-form content, and even allows session recordings for real-time analysis.As an extra bonus, HotJar offers feedback polls for more explicit data collection.Image Source7. QualarooSimply put, Qualaroo takes the feedback element of HotJar to the next level.With Qualaroo you’re given a suite of features that automatically collect user data through more advanced targeting. You also have the option of including elements like decision trees to dig deeper with your questions.Image Source8. Jumper.ai Jumper.ai is technically a social commerce tool that allows brands to sell directly through their social media channels without the need for a store.However, Jumper.ai also offers a plugin that takes their checkout bot and allows you to run it directly on your site. With Jumper, you can add a conversational checkout bot directly on your product or service landing pages.For instance, here’s how it would look on a blog post:Image SourceIdeally, a checkout chatbot can help you increase conversions and improve your site’s user experience.9. IntercomIntercom allows you to install a small widget in the bottom right corner of your site to engage users with live chat solutions.You’re able to have operators jump in to help users with live chat, or set up automated chatbots. Additionally, you can use the tool to offer in-app support if you’re running a SaaS solution.Best of all, Intercom also comes with an email marketing solution to further meet your business needs.Image Source10. OptinMonsterOptinMonster is a lead generation service that gives you the ability to target your offers to specific user segments.You can ensure that your OptinMonster offers and forms only show up when someone has been on your site for a set period of time, displays exit intent, or have visited certain pages. Ideally, this will help you guarantee your offers are reaching people once they’re eager to learn more.Image Source11. Yoast SEO PluginSEO is a complex discipline to master, so every bit of help you can get will save time for you and your business.Yoast’s SEO plugin isn’t a perfect solution, but if you’re not a professional SEO expert and just need a good overview of your actions, Yoast’s plugin can help you keep things on track and ensure you’re truly optimizing your site for search.For instance, the tool can amend meta descriptions for you, so you know you’re only showing key information in search results and social shares. When you’re busy or don’t have the resources to dedicate to SEO, Yoast can help you level-up.Image Source12. WooCommerceWooCommerce is one of the bigger ecommerce solutions out there. If you have a WordPress website and want to add ecommerce elements, WooCommerce is an incredibly useful solution.WooCommerce is a pretty large service with a big user base. It’s a perfect addition for WordPress users who want to start selling their own products.Image Source13. Drift Conversational Marketing PlatformDrift has taken the concept of conversational marketing to the next level, and is a great addition to other marketing tools in your arsenal.With its ability to target based on account, the messages you can send with Drift will be far more personalized and detailed than they would otherwise. You’ve just spent thousands of dollars, countless hours, and have had more organizational nightmares than you’d care to admit, but you’re done.The brand new site design you’ve been working on is finally finished — and it looks great.However, after a few weeks, you notice something’s missing. Maybe it’s a simple design error, or perhaps, a feature doesn’t work or was overlooked.Whatever it is, it’s missing and you’re not sure how to fix it.Hiring an agency or directing your developer’s time to fix it are investment-heavy solutions that’ll eat up more of your budget and time.Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Here, we’re going to explore 15 of them.But first — what is a website plugin?Improve your website with effective technical SEO. Start by conducting this audit. What Are Website Plugins and Why Are They Important?Website plugins are individual services that improve a specific functionality of your site.You might use a website plugin to quickly change visual elements, add extra information or content, offer smoother integration between your site and a favored tool, or even add a completely new feature and function to your web property.The beauty of website plugins is in their simplicity. The name’s pretty apt, since all you do is download and install, or “plugin.” Simply set one up, and your site can run smoother and offer features your users want.How to Assess if a Plugin is the Right Solution for YouI’m going to run through a couple of fantastic plugins for different goals below, but first, let’s dive into some general rules on how to find the best plugin for your site.1. Understand your website platform.If you’re running your website on Shopify, then a WordPress plugin isn’t going to be of much use (in that case, you’d want to look into Shopify apps).This typically won’t be a huge issue for you, since a lot of the almost-done-for-you platforms (like WordPress and Shopify) come with simple built-in plugin libraries.However, whatever your situation, it’s critical you ensure you know what your site’s running on to save you time looking into a solution that’s incompatible.2. Know your goal.What are you trying to achieve?You need to know this upfront so you can look for the plugin with the right functionality.When you’re figuring this out, go deeper than goals like “more money”. Instead, get specific and outline the issue people are facing on your site, and the action you can take to fix the problem.For example, “The messaging on the site is too general. If we personalize the messaging we should see conversions increase by X% within [timeframe]”.3. Conduct research.Once you’ve narrowed down on your goal, you want to conduct research to find a solution best-fit for your specific problem.Ideally, you’ll want a plugin that has good reviews, is compatible with your site’s platform, and offers the actual features that can help you achieve your goal.Once you’ve found a good option, it’s time to get it onto your site for your first test.Having trouble finding an option? Fortunately, we’ve conducted some of the research for you. Keep reading to learn about our 15 favorite website plugins for 2019. Originally published Jun 21, 2019 7:00:00 AM, updated August 16 2019 1. HubSpot WordPress PluginHubSpot’s WordPress plugin gives you an all-in-one marketing and lead generation tool to help you collect leads, create popup forms, live chat with visitors, and send all that data back to a free CRM to use for campaigns.Of course, the HubSpot platform offers many other growth tools, some of which start free and many others that can help you accelerate your marketing, sales, and service operations.With the WordPress plugin, you can install it quickly, get started easily, and it’s all free to get going.Image Sourcelast_img read more

TSX Wall Street barely changed ahead of OPEC meeting

TORONTO — There was little movement on Toronto and New York Stock markets as traders wait to see what emerges from Thursday’s meeting of the Organization of Petroleum Exporting Countries.The S&P/TSX composite index was in negative territory for a third straight day, but down a mere 2.09 points at 14,063.69.Wall Street indexes were up slightly in the face of mixed economic reports out of the U.S. and China. The Dow Jones industrial average added 2.47 points to 17,789.67, while the broader S&P 500 gained 2.37 points at 2,099.33 and the Nasdaq edged up 4.20 points to 4,952.25.In commodities, the July contract for natural gas posted another strong advance, up nine cents at US$2.38 per mmBTU after having shot up 12 cents on Tuesday. August gold was down $2.80 at US$1,214.70 a troy ounce and July copper lost two cents to US$2.07 a pound.The July contract for benchmark North American crude pulled back nine cents to US$49.01 a barrel. However, the Canadian dollar, which usually follows oil prices, was up 0.25 of a U.S. cent at 76.53 cents US. read more