Vice-Chancellor of the University of the West Indies, Professor Sir Hilary Beckles, has urged the West Indies Cricket Board (WICB) to implement the most crucial reform aspect of the Patterson Report.Telling the WICB president Dave Cameron that reform was the “duty of his generation”, Sir Hilary pointed to Carlos Brathwaite’s heroics of four sixes off the first four balls of the final over in the men’s final which fired West Indies to victory over England and stressed that it was now left to the regional governing body to complete the process.”All that is now required is for the WICB, president and directors, to complete the over,” Sir Hilary said in a letter to media.”There are two balls left to face, one is to accept the governance reform that calls for the Council of Stakeholders as set out in the Patterson Report, and the other is to recognise that by accepting the governance interdependence of cricket and society is not to lose autonomy.”The players have done their job on the field. It is now for the president, whose heart resides in cricket as much as any one of us, to do his and lead his board boldly into the rest of the decade with public support and popular legitimacy.”The Patterson Report, commissioned by the WICB and authored by former Jamaica Prime Minister P.J. Patterson, was produced in 2007, but its main recommendations have been ignored by the WICB.Among these proposals are the implementation of a Council of Stakeholders, comprising 23 members and, according to the Report, “representative of a wide cross section of stakeholders and will determine policies and strategies and provide guidance for the development of West Indies cricket”.This council would appoint the president, vice-president and the executive directors.West Indies cricket is being destroyed by “internal conflict and acrimony.”Without this reform, West Indies runs the risk of being razed to the ground by internal conflict and acrimony,” he pointed out.”The golden monument we have all built as a tribute to our cultural tenacity and collective wisdom must come first. This is your task, Mr President. It’s a duty of your generation.”Noticeably, Sir Hilary made no reference to the most recent Caricom-commissioned Governance Report, which last year called for the “immediate dissolution” of the WICB.Speaking last November after the report was made public, Sir Hilary said he believed institutions like UWI and the WICB needed to be “preserved for posterity”, but also adapt to changing times.- CMC
The Warriors are reportedly fuming that Andre Iguodala’s knee injury suffered in Game 4 was the result of a dirty play by Rockets star guard Chris Paul.Yahoo Sports reported many Warriors are accusing Paul of dirty tactics by purposely clipping Iguodala’s knee from behind while the two were chasing a rebound in Houston’s 112-108 victory Monday night.While it’s hard to decipher Paul’s intent on the play, considering the All-Star’s reputation as an irritant and someone prone to stretching the …
Share Facebook Twitter Google + LinkedIn Pinterest Not many changes in the near term forecast, but from this weekend forward, our outlook is trending just a little wetter. However, the extended period is up for grabs, with models flip-flopping quite badly. Here is our look this morning. Today will be rain-free over nearly all of Ohio. South and south west flow will allow temps to climb to normal and above normal levels today. This will increase the instability in our atmosphere as we head in to tomorrow. That is where we see the best moisture potential out of this current system. Showers arrive in western Ohio around midday, and then spread east through the balance of the afternoon. Showers and thunderstorms will be in through the overnight tomorrow night into early Friday morning, triggering .25”-.75” rains over a 80% of the state. The heaviest rains will be mostly south of I-70 where we have the best chance of thunderstorms, both strong and garden variety. Friday afternoon we will have plenty of clouds and some limited sun, although we may be able to see those clouds give way to more sun before sunset. Colder air returns behind the Thursday frontal complex. We keep sunshine into Saturday as well, but mostly in the morning and midday. Clouds increase again late Saturday afternoon. We have not been able to shake that concern about thunderstorms Saturday night into Sunday, and in fact the complex looks to be strengthening this morning. We expect rain and thunderstorms overnight Saturday overnight through all of Sunday with rain totals expected from .5”-2.5” and 90% coverage. The heaviest action again will be in southern Indiana. Clouds mix with some sunshine the rest of Sunday afternoon. Next week then is mostly dry. Partly to mostly sunny skies will be in over the region Monday, Wednesday and Thursday. A new wrinkle in the forecast allows for scattered showers next Tuesday. The amount of moisture is not that big of a story…we could see up to .3” and perhaps 40%-50% coverage through Wednesday morning. The story, though, is the fact that the moisture in the area interrupts a potential stretch of dry days and slows drying substantially. Hopefully this moisture dissipates, but right now is looking strong enough to hang around. Another cluster of rain and thunderstorm action comes in late next week for Thursday overnight through Friday morning. Rain potential come in around .25”-.75” with 80% coverage. Friday afternoon starts to see some clearing. The map at right shows total 10 day rainfall potential, if things come together as outlined above. The bulk of the moisture shown on this map would develop Saturday overnight through Sunday. For the extended 11-16 day window, we start dry for Saturday the 18th. Models then try to bring moderate to heavy rain in for the remaining 5 days of the extended window. We are not making those kinds of changes to our forecast this morning, though, as the dramatic change in model solutions just came on quickly, out of nowhere. Instead, we will continue to look for scattered showers around Monday the 20th into Tuesday the 21st, with potential of .25”-1.5”. We will monitor the extended period going forward, and when a true pattern shows itself, we will adjust our forecast accordingly. However, we don’t feel it is prudent to make any changes of significance this morning.
<> Continue to explore some of the most amazing geocaches around the world.Check out all of the Geocaches of the Week on the Geocaching blog. If you would like to nominate a Geocache of the Week, fill out this form.Share with your Friends:More Faro,PortugalN 37° 05.219 W 008° 25.466 If you make the trek, make sure to sign the logbookClose your eyes. Take in a deep breath. Let it out. Transport yourself to the most exquisite beach you can imagine. It’s sunny, warm, and there’s even a remote cave. Now imagine there’s a geocache there, too. This is no dream. This is “The Cave” in Faro, Portugal, our Geocache of the Week. Portugal is one of the most beautiful countries in the world. This corner of Europe is known for their fabulous beaches, traditional fishing villages, exquisite port wine, rich culture, and their passionate geocaching community.“The Cave” is also known as Algar de Benagil“The Cave” is also known as Algar de Benagil, located along the Algarve, the southernmost region of Portugal in the municipality of Faro. This T5 Traditional can be accessed by boat, canoe, or kayak and takes about 15 minutes from nearby Praia de Benagil (Benagil Beach). Swimming to the cave is not advised since ocean currents can be strong. You may pass several local fishing boats as you make this trek.Can be accessed by boat, canoe, or kayakFrom late morning to mid-afternoon the cave comes alive and is perfect for those posts to make all your friends back home jealous. The sunlight permeates directly from the top opening which creates an interesting contrast between light and shadow. Algar de Benagil is Instagram-famous so to increase your chances of a remote getaway, make the journey at off times and rent your own kayak (and life vest) rather than booking with one of the tour boats.Being the only ones there is still possible if you’re flexible with timesWhile you’re there, consider hiking to the dome on top of the cave. It is possible to make the trek in flip-flops, but if you have a dry bag to add a pair of sneakers, it’s a good idea. It’s advised to stay behind the fence and take in the view from there.View from the top of the domeSince satellite reception is non-existent inside the cave, the cache is not at the given coordinates. The coordinates will get you to the west entrance, but the cache is hidden in the highest rock at the darkest part of The Cave. You’ll just have to go there and find out for yourself. Difficulty:2Terrain:5 TraditionalGC1EFM0by global trekkers The Cave — Geocache of the Week The Cave — Geocache of the Week The Cave — Geocache of the Week The Cave — Geocache of the Week The Cave — Geocache of the Week The Cave — Geocache of the Week The Cave — Geocache of the Week SharePrint RelatedIndiana Jones and the Mysterious Waterfall — Geocache of the WeekFebruary 21, 2018In “Community”Pirate’s Booty / Bonaire — Geocache of the WeekJuly 20, 2017In “Community”Cathedral Cavern Cache — Geocache of the WeekOctober 9, 2019In “Community”
Read Next Stronger peso trims PH debt value to P7.9 trillion Ronaldo has been struggling in the Spanish league with only one goal in 12 rounds, but he already has eight in the Champions League and is the competition’s leading scorer.The Spanish powerhouse is trying to become the first team since Bayern Munich in 1976 to win threeconsecutive European titles. Ajax did it in 1971-73, and Madrid won four in a row from 1956-60.APOEL hasn’t won a group stage match in the Champions League since 2012.“Today we’ve made so many mistakes that we haven’t made before,” APOEL coach Giorgos Donis said. “In the last game we’ll try to avoid those mistakes.” MOST READ QC cops nab robbery gang leader, cohort Grand Slams planning to cut seeds from 32 back to 16 in 2019 Real Madrid’s Cristiano Ronaldo, center, celebrates after scoring the fifth goal of his team during the Champions League Group H soccer match between APOEL Nicosia and Real Madrid at GSP stadium, in Nicosia, on Tuesday, Nov. 21, 2017. (AP Photo/Petros Karadjias)NICOSIA, Cyprus— With Karim Benzema finding its scoring touch and Cristiano Ronaldo adding to his tally, Real Madrid again made it to the knockout stages of the Champions League.Benzema scored twice in the first half and Ronaldo netted twice in the second as Madrid thrashed Cypriot team APOEL 6-0 to guarantee a spot in the last 16 on Tuesday.ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games00:40Trending Articles01:42Police: California school shooting took 16 seconds01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss LATEST STORIES Luka Modric and Nacho Fernandez also scored for the defending champions, who have made it past the group stage for 22 straight seasons.The result eliminated Borussia Dortmund, which lost to Tottenham 2-1 in Germany in the other Group H match.Tottenham heads into the final round leading Madrid by three points and has already secured first place. Dortmund and APOEL have no chance of advancing.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutMadrid also finished second in its group last season, to Dortmund, marking the first time the Spanish club has failed to advance in first place since the 2012-13 season.Tottenham hosts APOEL on Dec. 6, while Madrid hosts Dortmund. Brace for potentially devastating typhoon approaching PH – NDRRMC CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Kris Aquino ‘pretty chill about becoming irrelevant’ Typhoon Kammuri accelerates, gains strength en route to PH Kammuri turning to super typhoon less likely but possible — Pagasa “We came here to qualify and we did it,” Madrid coach Zinedine Zidane said. “It was a good night. We aresatisfied.”Madrid won only one of its last four matches in all competitions, but it found easy pickings in Nicosia to earn its biggest ever away win in the Champions league.Modric opened the scoring with a long-range shot midway through the first half and Benzema and Fernandez added their goals seven minutes apart just before halftime.Benzema hadn’t scored in six matches in all competitions.“Forwards aren’t always about scoring,” Benzema said. “If I can help my teammates with passes and movement, I will do (it). Today I was lucky enough to score two goals and do something good for my side.”ADVERTISEMENT Japan ex-PM Nakasone who boosted ties with US dies at 101 Don’t miss out on the latest news and information. View comments
. How effective are ? Are they actually generating customers and leads for your business? 1. Use Facebook and other social media sites to Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “sweet” Fan Page In fact, Facebook Fan Pages Made 36% more visits to DG’s stores each month helped the bakery chain reach a wider range of people and connect with them on a more personal level. More people felt inclined to visit and spend more money, and a large portion of customers felt increased loyalty to the brand. Topics: Spent 45% more of their eating-out dollars at DG 4. Listen to customers’ feedback. Customers are more likely to share reviews about products/services as well as good or bad experiences online, so utilize the information presented for your company’s benefit. and updated it regularly with pictures, contests, reviews and other items designed to interact with their customers. Three months later, they surveyed over 13,000 customers on shopping behavior and store evaluations and received a significantly higher and more positive response from those customers who became Facebook fans. the study Spent 33% more at DG’s stores , reaching a larger audience and attracting potential customers, prospects, vendors and 5. Keep expenses low by building a Facebook Fan Page for free. Take advantage of low-cost, online resources instead of spending money on direct mail and paper advertisements. Here are 5 key takeaways from Dessert Gallery’s example: found that compared with typical Dessert Gallery (DG) customers, the company’s Facebook fans: 2. Engage with your community for free and easily post up-to-date information about promotions, new products, upcoming events, etc. establish an online presence Facebook Engagement , a popular Houston-based bakery and café chain, experimented with a Facebook Fan Page to measure how helpful the popular social media site really is. They set up a Creating a Facebook Business Page Had 14% higher emotional attachment to the DG brand 3. Strengthen customer relations by interacting with customers directly on a social level as opposed to a business level. Originally published Mar 8, 2010 11:30:00 AM, updated October 20 2016 Dessert Gallery Had 41% greater psychological loyalty toward DG even media
Public Relations Originally published Apr 5, 2010 1:00:00 PM, updated October 20 2016 Topics: Learn how companies are using inbound marketing techniques to generate higher volume and lower cost leads and customers. Date and time: Wednesday, April 7, 2010 at 1:00pm EDT Reserve Your Spot Now Live Webinar: The State of Inbound Marketing Lead Generation Inbound Marketing The tools of inbound marketing are most often talked about for attracting new prospects and converting them into customers. However, these methods can be used for the equally important activities of customer satisfaction and retention. Brent Leary , an authority in the emerging Social CRM industry recently compiled insight and expertise from 15 customer experience leaders across all industries in a new ebook The Social Contract .Lessons for Leveraging Inbound Marketing for Customer Retention Customer Care is the New PR & Marketing – In fact Chris Brogan and Julien Smith of Trust Agents fame stated that customer care is the new PR, while Sanjay Dholakia of Lithium said that it is the new marketing. I think they are both on to something. Whether you want to call it word-of-mouth marketing or an extension of social media marketing, it is crystal clear that customers WILL share their opinions about you. The opinions, good or bad, that customers share about your product or brand do more to shape the market’s perception of your company than almost any marketing you could do. And the web provides them endless forums to share: blogs, Twitter, Facebook and countless interest based sites and forums. Customer Service & Marketing Should Work Together More – “Never before have customer service professionals been in a position to be directly seen and heard by their customers and the C-level executives. These comments are a permanent record of what customers think about your company. Can’t take them down, delete them or destroy them. And you can’t pretend any longer that they don’t exist. They do,” expanded Dr. Natalie Petouhoff of Forrester Research . Never before has there been more transparency about product and service quality – making it more likely that only ‘good’ offerings will thrive. Perhaps this also means that the relationship between marketing and customer care should be one that is cultivated with greater care. These two teams are far too often silo’d but can greatly benefit from intense collaboration. Solve Product & Service Fundamentals Before you Launch Social Media Initiatives – “The thing that organizations need to realize is that, although engaging with customers via social media channels can provide very real benefits, it is not going to remove – or for that matter even mask – problems with an organization’s level of customer commitment, the quality of actual products/services, or the efficacy of a company’s post-sales customer-service and support processes.” John Burton SAP ‘s Director of Product Management in the CRM organization highlights the downfalls of jumping in with two feet before looking to see if the pool is full. His lesson is on point, whether you are in marketing or customer service – without a clear value proposition, tweeting for marketing will only make folks more confused, just as opening up a Facebook page for customers who are dissatisfied is a misappropriation of resources. First work with customers to fix the basics and then use social media to engage in ongoing dialog that can keep making it better and develop loyalty. Empower Customers to Become Part of the Service or Marketing Equation – Ellen Filipiak, SVP of Customer Care at DIRECTV, shares how forums and customer engagement have not only made dents in the direct cost of customer care, but how they engage with users to uncover new needs and get folks willing to test new features on their behalf. In fact, on DIRECTTV’s self-service help forums a group of only 8 volunteer customers provides 28% of the FAQ responses. It is these same users who get early access and are spreading the gospel about DIRECTTV. The ability to interact and the empowerment with information and tools is an excellent customer care and marketing vehicle. No Matter the Purpose, Authenticity and Personal Relationships Trump Technology – Another cable customer service expert, Frank Eliason of Comcast reiterated that it is about the relationship. “…the basics of Customer Service are invaluable in this space. One that I learned early on is personalization. We would never answer a call with ‘XYZ company, what do you want?’ We identify ourselves. That is why my team members each have their own Twitter ID and can personalize it as they see fit.” Luckily for marketers, there are a number of ways to interact in social media forums on behalf of your company while also identifying yourself as an individual. This best practice will be around as long as humans have personalities and feelings – which I for one, hope is a very long time.Inbound Marketing TakeawaysInbound marketing spans the entire organization. Share tools and best practices across departmental boundaries.Ask yourself what you as a marketer can learn from your customer organization about developing authentic and meaningful relationships that span physical and digital realms.Practice authenticity in your marketing as if you were a customer care professional with a long term relationship with that prospect – even if you are tasked primarily with ‘bringing the leads’ you should set up a long term relationship for your whole company to win and retain the best customers.Image Courtesy of lomokev Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Learn how to break your Google AdWords addiction! Download the free video to learn how to use inbound marketing to generate leads and break your dependence on programs with recurring expenses. Originally published Jul 27, 2010 8:00:00 AM, updated July 28 2017 Google Ads Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Paid search is a complement to organic search, not a replacement.At HubSpot , we always stress the importance of creating valuable content to strengthen presence on search engines and generate high-quality website traffic. The importance of organic search, however, does not imply that paid search is entirely valueless. Paid search may target audiences different from those drawn from organic search and thus maximize your reach to potential customers. In addition, paid search can serve as testing stone for keywords to optimize for organic search. If your website is new to search engine optimization and you don’t know which keywords will draw higher conversion rates, you can quickly test the popularity of different keyword phrases using Google AdWords campaign and later specialize in more popular ones for organic search.Paid search can be expensive, but with careful design, you can maximize the effectiveness of your Google AdWords campaign. Integrating expert insights from the Service Marketplace providers , here are 3 strategies to increase conversion rates from your paid search advertisements: 1. Consistent keyword focus both lowers cost and increases quality site traffic. When the keywords you stress in a Google AdWords closely match the content on the subsequent landing page , Google will view your site as providing quality search result and assign your website a higher Quality Score. As a website that makes money from optimizing high-quality, relevant content, Google is incentivized to award quality search results, which it does by charging you less money. Another major advantage of focusing on the same sets of keywords on Ad copy and a landing page is that it tends to generate quality website traffic—for the same reason. Prospects interested in the keywords you bid for will likely stay engaged if they find similar content on the landing page and have a higher likelihood to convert to leads. 2. Change default settings because what Google perceives as a successful ad does not necessarily match your business objectives. For your convenience, Google sets default for many fields. Default settings, however, don’t necessarily work best for your business objectives. For example, geographical area is set to United States and Canada, automatic bidding is on, ad rotation (which allows you to alter the frequency of showing different ad campaigns) is set to “show better performing ad more often.” If you target only customers from specific geographic areas, covering the entire United States is a waste of money. Even if you intend to attract customers from all over the world, it is still a good idea to test in which states your ad generates the higher lead conversion rate and thus performs most cost-effectively.The latter two—automatic bidding and ad rotation—are how Google makes extra money to your detriment. Automatic bidding saves you some work, but the price of convenience is your loss of knowledge of how your bidding price changes. The algorithm Google uses is behind the screen, and you can be spending more money than you need to achieve the same results. Another thing to keep in mind is that Google’s definition of a successful ad can be different from yours. Better performance means more clicks to Google, while your standard might be higher conversion rate. If you set ad automation to “show better performing ad more often,” it’s possible that you eliminate a campaign that generates 5 clicks with a 100% conversion rate in exchange for one that generates 100 clicks that generate only 2 leads. Know your objectives and stay in control. The screenshot below shows what NOT to do. 3. Test your ad from multiple dimensions to find the combination that maximizes its effectiveness. As mentioned, paid search can become a heavy ongoing expense. Maximizing the return of each dollar you spend is therefore a smart way to reduce marketing cost. One of the strengths of Google Ads Dashboard is that you can create multiple ad campaigns in a matter of seconds. Using different campaigns, you can test the exact same keyword phrases targeted at different locations to determine which areas are your products or services “hotter”; alternatively, you can try different keyword phrases in the same regions.Time of the day and day of the week may also matter to your ad’s success. Some people set a time range on when the ad can be displayed, but that invariably leaves the rest of the day or the week out of your experiment, and you will never get to know if your ad might achieve better results with these untested time ranges. As a result, we encourage you to let your ad run uninterrupted during the experimental stage and then target criteria that yield high lead conversion rate or other business goals.What other suggestions do you have for kick-starting your Google Adwords campaign ? Photo: The Budget Fashionista Video: How to Get Off the Google AdWords PPC Crack
The list of data you could gather is endless, but there are a few key online metrics that can give you a clear idea of where your website stands relative to the competition and what you can do to be on top. . HubSpot’s Blog Grader that measures a site’s overall SEO readiness, including a scan for keywords, conversion forms and more. On a scale of 1 to 100, 100 being best, your website grade gives you a snapshot of your overall effectiveness in getting traffic to your site based on inbound marketing best practices. 3) Traffic Rank Originally published Nov 22, 2010 11:00:00 AM, updated July 28 2017 This simple metric indicates how many pages the search engines think you have. (Sometimes, based on your site structure, you might have more pages than they index.) More indexed pages generally means more content and more chances to build links and rank online. If your competition is blowing you out of the way on the other metrics, you can be almost certain they have a lot more pages. One of the ways you can easily create more pages is through blogging — every blog article is a new page and a new opportunity to rank for a valuable keyword by providing remarkable content to your audiences. ranking from Alexa . 7) Keywords in Top 100 HubSpot’s free 30 Day Trial to get your own Competitors Report. HubSpot’s Website Grader The lower this number the better. A Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , this is an indication of how much traffic your site gets compared to all other sites on the Web. If you ranked #1, you’d be the most popular site in the world. Your goal is to have a rank lower than your competition. One way to get similar data online is to check out your Compete rankings Companies just like yours are trying to rank on the first page of search engines like Google, Bing and Yahoo. Some businesses rely on consultants, SEO firms or Pay-Per-Click ads to try and get placement in front of the right audiences. If you practice inbound marketing, you know that creating, optimizing and promoting high quality content can help you improve your search rankings. But how do you know what a good benchmark is — or how much work you need to do to move ahead of the pack? On a scale from 1 to 100, your blog grade is based on the level of traffic your blog receives and the quality and quantity of links pointing to it. Compiled by Competition on the web is fierce. score from 1 to 10, 10 being best, is provided by SEOMoz , this report will provide you with actionable recommendations to improve your blog’s effectiveness. This is an overall grade provided by 6) Indexed Pages This is an approximate count of the number of keywords on your or your competitors’ sites that rank in the top 100 search results. That means you are showing up within the first 10 pages. The higher the count, the better, because it means you get more chances to attract qualified visitors to your site. 1) Website Grade Conducting Marketing Research 2) Moz Rank 4) Blog Grade Topics: Is there a competitor that’s beating you in online rankings? Do a little research to find out why and then develop an inbound marketing strategy to improve your position and start winning more visitors, leads and sales online. You can do the work of getting a lot of these stats from the different tools mentioned above — or, consider getting a quick benchmark by using The chart above, featuring a few of HubSpot’s own websites, combines the key metrics you should consider as you develop benchmarks for your inbound marketing strategy: 5) Inbound Links Yahoo’s Site Explorer This This often overlooked metric is one of the strongest indicators of your potential online rank. An inbound link is like an online vote for your content and site: the more votes you accumulate, the more attention search engines give you. To beat your competition online, you need to build more inbound links with higher quality. You retrieve such data from public sources, like and measures link authority and popularity. High quantity and quality inbound links are key to improving your rankings in most search engines.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Is Facebook applicable for B2B companies? Absolutely! With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world’s population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships.Let’s take a look at 6 B2B companies and how they are using Facebook:6 Ways B2B Companies Are Using Facebook1. Rewarding Brand Advocates: In the world of outbound marketing, it wasn’t easy for word-of-mouth buzz to spread quickly about your business. That has all changed. Smart B2B companies now realize that “fans” can be an important part of a successful inbound marketing strategy. Cisco has taken a unique approach to rewarding some of its biggest fans. It has created a SuperFan Spotlight on its Facebook page, which rewards members of the online Cisco community who share news and information about the company. 2. Doing Product Marketing and Promoting Testimonials: Does it get more B2B than vibration testing equipment? Fluke Corporation has gained more than 21,000 Facebook fans using some successful contests. Fluke is also a great example of a B2B company putting its product upfront in the right way in its social media marketing efforts. When you first visit the Fluke Facebook page, you are welcomed by an image about one of its featured products. In addition, the wall of the page is filled with customer testimonials.3. Promoting News: Nothing says B2B like commercial trucking. Scania Group, a manufacturer of trucking equipment, uses Facebook to expand the reach of its news and announcements. The company hosts a newsroom on its website that acts as a hybrid between a blog and a press room. Scania uses Facebook to distribute news and industry information directly to prospects and customers, expanding its reach beyond traditional media.4. Sharing Videos: Facebook isn’t only about text. Dell Enterprise, for example, has an entire tab on its Facebook page dedicated to sharing content from its YouTube account. Videos enable B2B companies to talk about best practices and product features in a different — and often more compelling — forum.5. Showcasing Experts: In B2B marketing, building credibility and thought leadership through online content creation is a key part of successful inbound marketing. GE has come up with an innovative use of Facebook to help solve this problem. Using a custom Facebook tab, GE has created a digital experts panel that displays experts as well as their newest tweet, blog post, or Facebook update. 6. Generating Leads – The most important use of Facebook for a B2B company is generating leads and revenue for their business. One way to generate leads from Facebook is with a Like and lead gate. ClearRisk, an online provider of risk management solutions, uses the HubSpot Facebook Welcome application to encourage new visitors to their Facebook page to become a lead for their business.Like GateLead Form Within FacebookMarketing TakeawayIt is clear that Facebook is a powerful tool for B2B marketers. When it comes to Facebook, set two clear priorities. The first should be setting up methods for generating leads directly from Facebook. The second should be integrating your overall inbound marketing strategy with your Facebook content and community. Look at how other B2B companies are using Facebook, but don’t limit your strategies to only those that you currently observe in the market. Originally published Sep 20, 2011 12:40:00 PM, updated February 01 2017 Facebook Marketing