Beckles urges WICB to implement Patterson Report reform

first_imgVice-Chancellor of the University of the West Indies, Professor Sir Hilary Beckles, has urged the West Indies Cricket Board (WICB) to implement the most crucial reform aspect of the Patterson Report.Telling the WICB president Dave Cameron that reform was the “duty of his generation”, Sir Hilary pointed to Carlos Brathwaite’s heroics of four sixes off the first four balls of the final over in the men’s final which fired West Indies to victory over England and stressed that it was now left to the regional governing body to complete the process.”All that is now required is for the WICB, president and directors, to complete the over,” Sir Hilary said in a letter to media.”There are two balls left to face, one is to accept the governance reform that calls for the Council of Stakeholders as set out in the Patterson Report, and the other is to recognise that by accepting the governance interdependence of cricket and society is not to lose autonomy.”The players have done their job on the field. It is now for the president, whose heart resides in cricket as much as any one of us, to do his and lead his board boldly into the rest of the decade with public support and popular legitimacy.”The Patterson Report, commissioned by the WICB and authored by former Jamaica Prime Minister P.J. Patterson, was produced in 2007, but its main recommendations have been ignored by the WICB.Among these proposals are the implementation of a Council of Stakeholders, comprising 23 members and, according to the Report, “representative of a wide cross section of stakeholders and will determine policies and strategies and provide guidance for the development of West Indies cricket”.This council would appoint the president, vice-president and the executive directors.West Indies cricket is being destroyed by “internal conflict and acrimony.”Without this reform, West Indies runs the risk of being razed to the ground by internal conflict and acrimony,” he pointed out.”The golden monument we have all built as a tribute to our cultural tenacity and collective wisdom must come first. This is your task, Mr President. It’s a duty of your generation.”Noticeably, Sir Hilary made no reference to the most recent Caricom-commissioned Governance Report, which last year called for the “immediate dissolution” of the WICB.Speaking last November after the report was made public, Sir Hilary said he believed institutions like UWI and the WICB needed to be “preserved for posterity”, but also adapt to changing times.- CMClast_img read more

Still wet Between the Rows

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Ben Klick, Stark CountyWe finally got enough dry weather to get the straw wrapped up and we got some manure hauled to make things look and smell better around here. We got an inch of rain over the weekend — seven-tenths earlier today and three-tenths last night.The first two weeks of July we had 7.5 inches and since then we have probably had about 2 inches, so it has been plenty wet. This last inch, though, was nice and slow. It all soaked in.We are getting to the point where our soybeans all need sprayed but it has been so wet we haven’t gotten to do it. If we don’t get in soon we’ll have spots that will be a mess. We have a lot of Japanese beetles. The beans planted May 22 are all flowering and it is a nice stand.The corn all looks good for what it has been through and I think it will be a better crop than last year. We have had plenty of heat units so far and plenty of moisture. Most of it is in R1, some is in VT still and some is in V10. This week we’ll be in 100% full tassel but some of the later stuff is not there yet.Some of the dairy guys were hauling manure making first cutting when we were planting corn and beans and they didn’t plant most of their corn until the first week of June. They have some of the nicest corn around. They missed out on all of the cold, wet weather. That corn took off.We have calves we are starting on feed and we moved them yesterday and our path into the pasture is nothing but a mud hole and where they tramp around the feed bunk and the hay ring is pretty muddy. I’ll take a little wetness in the pasture, though, instead of dry weather and using up all of my hay.We should be halfway through our second cutting hay by now and we are just getting started. Last week we were baling straw when we should have been making hay. We have a good horse market up here and I don’t know if this will make good horse hay. When it finally dries out we don’t hardly know which direction to go.For the rest of this week’s reports, click here.last_img read more

YouTube’s New Award Show Is Google’s Trojan Horse Into Social TV

first_imgThe web’s thriving metropolis of video weirdness will soon host its very own real, live award show: The YouTube Music Awards. The event, coming on November 3, will take place on stage in New York and will be livestreamed around the world, in true YouTube fashion. Hosted by indie film darling Jason Schwartzman and directed by the perennially cool Spike Jonze, known best for his edgy music videos, YouTube is trying to out-hip the hip—and with big name guests like Lady Gaga, Eminem and Arcade Fire, it can probably succeed.But looking cool and putting together a star-studded show is merely the sound and fury. In recent days, Twitter and Facebook have both made some major plays in the social TV analytics space, which is red hot right now. Unlike those companies, Google can leverage its immense resources to craft its own Huge Live Event, broadcast over YouTube, soaking up Google+ user data. That could prove that not only is the third-most trafficked website in the world as relevant as ever—but that YouTube could be the most relevant force in the social TV space.That is, if it plays its cards right. Google Takes On … Everyone, ReallyForget Facebook and Twitter for a minute, if you will. With the YouTube Music Awards, Google’s big social TV move could have some symbolic collateral damage, namely to the stalwarts of the entertainment industry.MTV’s VMAs (don’t be caught dead saying “Video Music Awards”) have offered teens and twentysomethings a hip music awards alternative to the considerably more (literally) buttoned-up Grammys since 1984. If Miley Cyrus is any indication (and she is), the VMAs remain relevant after almost 30 years.But YouTube is more relevant. And because its content is user-created, that won’t be changing any time soon. YouTube is a strange confluence of mainstream artists (and their major labels) and Internet quirkiness ripe for memedom. Its unbridled randomness still thrives, and brands that manage to harness the social network’s odd energy and penchant for virality can thrive there. YouTube has sticking power—and its award show, just like the MTV VMAs 30-year-tenure, might too. Social TV Gets Hotter And HotterBeyond being big business for themselves, major award shows are big business for social networks, which see massive spikes in usage concurrent with live broadcast events. In 2012, the Grammy Awards drummed up 13 million “social media comments” on Twitter and Facebook, as tracked by social analytics firm Bluefin. The top three entertainment events that drummed up the most social buzz as of 2012 were music award shows. (That record was later bested by the 2012 election and the 2013 Super Bowl.) Tags:#music#YouTube taylor hatmaker 5 Outdoor Activities for Beating Office Burnout 9 Books That Make Perfect Gifts for Industry Ex… Related Posts 4 Keys to a Kid-Safe App 12 Unique Gifts for the Hard-to-Shop-for People… It’s no coincidence that Twitter bought Bluefin, the social analytics company conducting that very same research, earlier this year. There’s major money in insightful social data around viewing habits—and the more insight you can stockpile, the better. Twitter also partnered with Nielsen, the traditional TV ratings giant to add Twitter’s social TV analytics as a complement to Nielsen’s traditional viewership ratings. Meanwhile, Facebook will start selling its own social entertainment chatter to major networks like ABC, FOX, NBC and CBS, doled out in surely lucrative weekly reports.YouTube’s Social TV TrifectaThe intersection of streaming entertainment events and realtime social media activity is big business for the advertisers and content makers who can crack the code. And clearly, when it comes to social media, music award shows are some of the buzziest of all.If you’re Google, you’re sitting on a three ingredient formula for success: resources sufficient to craft your very own hyped-up award show, the online network to broadcast it over and, bettered by its recent splicing of Google+ DNA into YouTube comments, the social network to control the conversation.That’s not just major brand buzz and a ton of traffic—it’s a data goldmine.last_img read more

Kiefer Ravena proud of brother Thirdy: ‘Hardwork, sacrifice get you to where you want to be’

first_img‘We are too hospitable,’ says Sotto amid SEA Games woes Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss With Ravena’s inclusion, Thirdy and his older brother Kiefer also became the first brothers to suit up for Gilas.Kiefer couldn’t be any prouder of Thirdy but he also reminded everyone that nothing is a guarantee and that everything is earned.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges Private companies step in to help SEA Games hosting LATEST STORIES Sports Related Videospowered by AdSparcRead Next MOST READ Roger Federer to play Madrid Open after 2-year absence Proud of @ThirdyRavenaaa 🙏🏽 but being the 1st brothers to be called up by #GilasPilipinas 💪🏽💯 hardwork and a lot of sacrifices gets you to where you wanna be. 💪🏽🙏🏽— Kiefer Ravena (@kieferravena) February 20, 2019 PDEA chief backs Robredo in revealing ‘discoveries’ on drug war The 25-year-old Kiefer would’ve been part of the national team had he not been suspended by Fiba although, it’s hard to tell if he and Thirdy would’ve both made the lineup had that been the case.The future, however, could eventually lead to the prolific Ravena brothers being Gilas teammates and national team mainstays.The 22-year-old Thirdy is set to make his Gilas debut on Friday, 12 a.m. (Manila time) against Qatar in a must-win game.ADVERTISEMENT Thirdy Ravena officially became the first collegiate player to make Gilas Pilipinas’ roster on Tuesday after being named in the team’s final 12-man lineup against Qatar in the Fiba World Cup Asian qualifiers.ADVERTISEMENT US judge bars Trump’s health insurance rule for immigrants SEA Games hosting troubles anger Duterte Oil plant explodes in Pampanga town Grace Poe files bill to protect govt teachers from malicious accusations Urgent reply from Philippine ‍football chief Don’t miss out on the latest news and information. View commentslast_img read more

Indian rower Dushyant Chauhan clinches bronze at Asian Games

first_imgDushyant Chauhan won a bronze medal to take India’s tally to 12 medals at the ongoing Asian GamesRower Dushyant Chauhan was the lone bright spot after the shooters drew a blank as India managed just one bronze medal to slip to the 14th position in overall standings on the fifth day of competitions in the 17th Asian Games on Wednesday.Dushyant was the only athlete to manage a podium finish as he grabbed a bronze in the men’s lightweight single sculls event on what turned out to be a mixed day for the Indian contingent.The strong shooting squad, which had accounted for the bulk of medal collection so far, drew a blank today which led to India dropping one place in the medal table.With the addition of just one bronze today, India took their tally to 12 (1 gold, 1 silver, 10 bronze). Powerhouse China continued to lead the pack with 99 medals(50-25-24) followed by hosts South Korea with 70 medals(24-23-23) and Japan’s 64(18-23-23).The badminton and squash teams had a good day in their respective matches but the women’s hockey team lost 1-2 to China in a preliminary match.Early in the day, Dushyant, hailing from Haryana and belonging to the Bengal Engineering Group in Roorkie, led from the 500m till the last 200m in the 2000m race before strong northerly winds and rain put paid to his gold medal hopes as he fell behind two others and finished third by clocking 7:26.57.Chauhan was second behind gold-medallist Lok Kwan Hai by just under two seconds in the first 500m and then caught up with his rival before overtaking him in the course of the next 500m and looked assured of a gold before inclement weather hampered his chances.advertisementHe not only lost the gold medal, but also the silver as the host country’s Lee Hakbeom, who was third with 500m left, also surged past the Indian rower to clinch the second spot in 7:25.95.It was the first medal of the day after a fruitless stint at the shooting range for India and the 10th bronze in the Games.After scooping six medals, including a gold won by Jitu Rai, on the first four days of the Asian Games, Indian shooters misfired at the Ongnyeon pistol and rifle range here.last_img read more

Four Ways the Internet Is Transforming Small Business

first_img Topics: Much of my current thinking on small business strategy has been shaped by how the nature of business is being transformed by the Internet. Below are four internet-caused business transformations that disproportionately benefit small businesses that are prepared to leverage them.1. Increasing Market “Efficiency” The most striking thing to me about the internet is how it tends to make all markets more “efficient.” The story I heard that really drove this home for me was when I heard that eBay’s founder started the company because he was a rabid collector of Pez candy dispensers and his rolodex did not include enough people of similar interest, so he started a marketplace where people could trade this niche good. The rest is history with eBay being the ultimate connector of sellers of niche goods (vintage Burberry jackets, Fred Lynn baseball cards, Jerry Garcia Band posters, etc.) to buyers of these niche goods who could not otherwise find them in their mall or through their rolodex. As my co-founder says, the internet is great at connecting makers of left-handed monkey wrenches with left-handed plumbers around the world. It turns out that most small businesses (and startups) have relatively niche-y products that they generally sell to companies in their rolodex and companies two degrees away from their rolodex. The internet disproportionately favors small businesses since it enables them to position their niche goods to people shopping for that particular niche good regardless of the numbers of degrees of separation from their rolodex.2. On the internet, no one knows you’re a small-business. At the risk of being cliché, I have included a cartoon that sums up this transformation for me pretty well. When someone hits your website for the first time based on a Google search, the surfer has no idea if you are a one person company or a one thousand person company, they are just looking for a solution to meet a need. Most small businesses I know have a website that is a copy of their old brochure. The problem with the website starts with the fact that it cannot be changed without serious brain-damage, so it’s positioning is as generic (least niche-y) as possible. The rationale here is si mple: When small business owners write the content for their website, they tend to play it “safe” and keep things generic so as to drive away the least number of customers. Since they can’t change things, they feel that keeping it generic is safer (because they don’t know when they’re going to change it again). The other problem is that the website is not seen by Google as relevant — if you type in the name of the company it is found, but if you type in the market description, it is buried, which essentially means it is non-existent beyond your rolodex.3. Changing Nature of Business Shopping I had been consulting for a 25-person venture-backed security software company in Boston for a few months on sales and marketing before getting consumed by my current mission . What struck me was how the folks running the software company were using the “best practices” from the 1980’s and 1990’s to try to attract prospects and convert them to customers and how utterly broken those practices were in light of how the internet has transformed the way buyers of their types of goods had changed the way they shop. Ten years ago, a potential customer for this type of niche/new security software would likely go to a Gartner conference, talk to their IBM rep, talk to their Symantec rep, or call Deloitte & Touche. If the potential customer was referred to the software company by one of the major vendors, the prospect would likely engage one of the vendor’s sales reps who would be their primary source of information on their products. In other words, the entire sales process involved them talking with humans. Today, a potential customer for this type of niche/new security software would likely start by searching the phrase describing it into Google. They would then likely visit any of the top vendor websites Google served up, they would likely consume any blogs they found on the topic from the vendors or analysts or customers of the vendor, and they would likely participate on the blog of the vendor that most closely matched their criteria. Once the potential customer had narrowed things down pretty well and was already well educated, then she would likely “self-select” with that vendor through a form on their website. At this point, a salesperson would engage the potential customer and quickly realize that the potential customer knew about as much about the products as he did. The interesting thing about this example is how ten years ago the whole sales process involved a sales person from the vendor feeding asymmetric information to the prospective customer. Today, the top half of the sales process is completely out of control of humans on the vendor side. It was frustrating to hear the software vendor’s salespeople wonder where the leads were. The reality is that there are potential customers out there for their products, but the prospects’ self-identification just occurs a whole lot later in the sales process. The problem this particular software company had was that its website was not “seen” by Google when you did simple searches on their marketplace because it was not optimized, so they ended up having to spend a ton of money on Google AdWords™. Their website was hard to change, so they stuck with lowest common denominator language which put them in a shark tank from an SEO (Search Engine Optimization) perspective. Also because it was hard to change, they were not able to create custom landing pages/messaging based on where the searcher came from. Their website did not have a blog where potential customers could intellectually engage with the founders and technical architects who they really wanted access to (not the sales folks). …I see this set of problems repeat itself in 99% of all small businesses and startups. Business has changed and there needs to be a new set of tools to help you take advantage of the change.4. Changes In Knowledge Creation & Retrieval I spent much of my career implementing and selling knowledge management systems. The problem with knowledge management systems is that everyone wants the knowledge that collectively comes out of the system, but no one wants to feed the system. It turns out that even just a few extra mouse clicks to share a nugget of knowledge in a centralized system is more than 90% of users are willing to do. I suppose there are a couple of reasons for this. First, those few extra mouse clicks are a few extra minutes at the office versus at home with their family. Those few extra mouse clicks help the company, but might not do anything to fundamentally improve their bonus that year. This is a somewhat pessimistic view, but I suppose some of their rationale might be that information is power and the lack of transparency increases leverage. Much has been written about the new crop of web2.0 applications. In my mind, the thing that web2.0 companies got right is a new way of thinking about knowledge management. For example, I use a product called del.icio.us which has replaced my browser based web favorites. Del.icio.us gives me a better way to organize my web favorites (via tags v. folders) than my browser did which helps me personally. The really sophisticated thing that del.icio.us does is that it leverages my (and all its other users) self serving behavior to incidentally create value for the network by giving users a powerful new way to search on articles that is driven by the masses versus driven by some media company. There are numerous other examples of these systems which are fundamentally better at incentives to contribute knowledge which ends up creating much more knowledge. – Brian Halligan Marketing Trends Originally published Oct 2, 2006 7:10:00 PM, updated May 08 2019 Don’t forget to share this post! 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Facebook Enhances News Feed and Introduces Ticker

first_img Topics: Originally published Sep 21, 2011 11:27:00 AM, updated October 20 2016 If you thought Facebook was going to sit back and just watch Google+ take over, you were greatly mistaken. Yesterday, Facebook announced two brand new updates, which enhance the News Feed by consolidating ‘top stories’ and ‘most recent’ stories into one single feed and introduces a completely new feature called Ticker.Here’s a quick look at Facebook’s newest features, including the release of the updated Friends List functionality and the new Subscribe button that were introduced just last week.Facebook’s New FeaturesAs we mentioned, Facebook has released two new updates:1. Changes to the News Feed: These changes combine the former two-tabbed News Feed (which displayed either ‘Most Recent’ updates or ‘Top Stories,’ depending on which the user selected) into one consolidated News Feed. The smarter feed now shows a user stories depending on how frequently that user visits Facebook, with the ‘top stories’ (marked with a blue corner) since a user’s last visit shown at the top:If you haven’t logged into Facebook for a while, you’ll see more ‘top stories’ featured at the top.If you log in frequently, you’ll see more ‘recent stories’ featured at the top.In addition, photos are now more easily viewable within the News Feed now that Facebook has made them bigger and more prominent.2. The Ticker: While the News Feed still claims to show you stories in real time, there’s still a slight lag, and it’s not exactly as “real time” as you’d think. The new Ticker solves this. Displayed in the top right corner of Facebook directly above the chat pane, like the chat pane, the Ticker follows you throughout Facebook, whether you’re on your News Feed or another user’s profile (or anywhere else for that matter).Ticker shows you similar stories to what are presented in your News Feed, but it displays these updates instantly, enabling you to quickly identify, jump in, and comment on a story as the conversation is happening. Users can easily click on stories that pop up in their Ticker, view the full story, and comment, all without needing to navigate to a new Facebook page. Additionally, users with larger screens have the ability to adjust the Ticker to show more stories, pushing the chat pane down as a result, if desired.Marketing TakeawayOver the few couple of months, we’ve seen Facebook and Google+ battling it out with the introduction of tons of new features in hopes of reigning supreme in the competition for social networking domination. While Google+ has been the first to roll out attractive new features, Facebook hasn’t exactly been sitting idly by, fighting back with its own new features in order to compete.All of these new changes Facebook and Google+ have been implementing mean a few important things for marketers: an emphasis on personalization, advantages in social search, and even more movement toward creating a truly real-time web.So what specifically should marketers do? First, understand that personalization in marketing is becoming even more important. As a marketer, make sure your posts in social media are relevant and personal for your target audience. Second, because public search is becoming more and more possible in social networks, be sure that every post you publish is both optimized with your target keywords and is made publicly available. This will increase the chances your content will get found in social search and reach a broader audience, surpassing just your direct network of fans.What do you think of Facebook’s new updates? How else does it impact Facebook marketing? Facebook News Feed Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Steps to Implementing an Effective Lead Management Process

first_img Topics: Lead Nurturing This is a guest post written by Pam Sahota . Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales.Is your business following an organized and effective lead management process? Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales.Download our free marketing tool that helps you generate more leads and learn about website visitors.If your business is lacking a solid system for managing leads, the following five steps will help you create and implement a successful and efficient lead management process from start to finish. Step 1: Identify and Understand Your Leads This initial step is crucial to the success of each of the others. You need to determine first and foremost who your potential buyers are to develop a process that will enable you to identify in which part of the sales process these prospects stand.First, your marketing team should identify buyer types and what their personas are . This will help you identify your ideal lead picture for your product or service. This persona can be carved out by identifying the following: Demographics: Where do your ideal customers live? What’s the size of the company they work for? What industry market are they in? What are their problems, wants, and needs? Behavior: Are they reading blogs, whitepapers, or just searching via Google to find the information they’re looking for? Lead Source: How do your best leads typically find you? Do they come from direct traffic to your website, did they read an article mentioning you, did they see one of your tweets?You should also dig deeper by trying to understand the mindset of your ideal customer. Is he/she the business owner, the VP, the tech guy? Determine where he or she lives, what he or she reads, and how he or she visited your site. Step 2: Generate & Collect Intelligence About Your Leads The sales cycle has been extended because the lead process begins in marketing where the marketing team figures out where the first point of contact was with the potential lead. The key to generating leads and knowing their source is to create and track content.Place your premium content offers like whitepapers and webinars behind a lead-capture form to generate leads and gather critical lead intelligence information about them that can be used during the lead management process.Add a tracking token to links you share in social media and through email marketing to help you identify leads’ behavior and interaction with your content.Use your marketing analytics to determine how people are coming to your website or blog and where they are clicking. This will inform you which types of content leads are looking at and help you understand what their interests, needs, and wants are.Capturing this information about your leads is critical for step four, lead nurturing. Step 3: Score Your Leads Lead scoring is a key part of the lead management process in order to determine the lead’s potential interest in your product or service. Potential factors for determining a lead’s score include demographic information and behavioral activity. This information is important and useful to the efficiency of passing off qualified leads because:The higher the score, the larger the chance the lead is likely to convert.Time sensitivity is key, because scores are normally determined by when items are acted upon by the lead. In short, the score may be reduced by inactivity (such as not clicking on email links or blog posts).Unqualified or cold leads can go through lead nurturing.The sales team can prioritize calls (for example, by the level of activity from the lead).Your business’ leads scoring schema should depend on a variety of factors that need to be determined depending on your business’ individual criteria. Spend some time to figure out which factors are important to your business and come up with a lead scoring process that’s right for you. Step 4: Nurture Your Leads Next, use the information you captured in the first three steps to identify different segments of leads based on their interests and likely position in the sales cycle. Did they convert on a middle-of-the-funnel offer such as a free trial or have they converted on more top-of-the-funnel offers such as educational ebooks, indicating they are closer to the top of the funnel?For the leads that are not quite ready to pass off to sales, enter them into an appropriate lead nurturing campaign . Many of these leads will still be in the research or awareness phase, figuring out if your product will solve their pain points. This is where you need to educate these leads and demonstrate through more valuable content, promotional offers, etc. that your products/services are right for them, propelling them through the sales cycle.Here are some tips for creating an effective lead nurturing campaign: Utilize a content map to determine what type of content you should provide to each type of lead.Be personal in your email and social media communications in order to continue building the lead relationship.Include relevant calls-to-action on all sources of content.Continue the relationship from first contact until the lead is ready to pass off to sales, offering targeted content to push them along. Step 5: Pass Off Your Leads to Sales Be sure your lead is ready to pass off to sales and not pre-mature. Sales team members are normally lead-hungry and will not be happy campers if they receive leads that aren’t quite sales-ready. Lead scoring can help in order to ensure this and make sure each lead is qualified. When you do pass off the lead, do so strategically…Score carefully and correctly based on the activity a lead acts upon in order to ensure the lead is not in need of further nurturing.Ensure the marketing team provides proper and extensive information on the lead’s activity and background that they gathered during the lead generation and nurturing processes. Ensure the sales team also researches the lead in order to gather as much lead intelligence information from both marketing and the internet in order to know as much about the lead as possible before contacting. This can include: business structure, current products/services, revenue model, and key decision makers. Require that each lead has an immediate initial contact in order to avoid lapsing back into nurturing.Consider providing incentives for the sales team to encourage them to pursue more heavily and follow-up more strategically.There should always be at least a minimal level of follow-up in order to keep on the radar of the prospect before potential conversion. Step 6: Track and Measure Your Leads As all marketers know, we need to track, measure, and track and measure some more. So while your leads may have been handed off, be sure to evaluate all leads with the sales team and continue to refine, score, and evaluate as needed. The key is to make sure the lead keeps moving through the sales cycle without being lost or sent back to marketing for more nurturing.Track and measure throughout the entire sales cycle.Measure sales performance.Measure marketing and sales ROI.Last but not least, continue evaluating throughout the process to identify what works (and what doesn’t work) for your business and your lead management process. It will take some time for your business to work out the kinks, but ultimately, you’ll end up with a seamless lead management process that generates better business results.Image Credit: Mick Lobb Originally published Nov 15, 2011 2:00:00 PM, updated September 06 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Scoop on Facebook Mobile Ads: Are They Working? [Data]

first_img Originally published Oct 31, 2012 12:37:00 PM, updated October 01 2013 3) Promoted PostsAnother option for Facebook mobile advertisers is Promoted Posts, which allows you to promote your Facebook Page’s organic updates to friends of your fans — people who don’t necessarily already Like your page. That’s why, as a user, you might see a post from a brand you’re not a fan of appear in your News Feed; it’s because one of your friends has Liked that page. Here’s how it might look on a mobile device, also courtesy of Inside Facebook:4) Mobile App-Install AdsFinally, Facebook also offers Mobile App-Install Ads. With a look similar to Sponsored Stories, these ad units recommend games and apps instead of brand pages. When a Facebook user clicks on one of these ads, they are prompted to install apps on their mobile devices via iTunes or the Google Play store. Similar to Page Post Ads, these ads require no social context. Here’s how they’d appear on a mobile device:Data on Effectiveness of Mobile-Only Facebook AdsNow that you know what your mobile ad options are, I bet you’re wondering about that performance data we mentioned earlier in this post. Here’s what some advertisers are experiencing, as reported by Mashable:Nanigans (a company that purchases Facebook ads for clients) has experienced clickthrough rates on Sponsored Stories that are an average of 12 times higher on mobile than on desktop on average (similar to the preliminary data we covered back at the end of June). They’re also 45% less expensive. For Mobile App-Install ads, Nanigans also reported that its ecommerce clients have found that, post-click, those who download retailers’ apps often spend more money (and spend more often) compared to desktop visitors. In fact, people who make their first purchase on mobile are 2.5X more likely to make a second purchase, and they spend 8X as much money with a retailer over time. Ecommerce website Fab (a client of Nanigans), saw a 5X better return on its Mobile App-Install ads than any other mobile app download ad it placed on other networks, including Google and Yahoo!. In fact, 10% of people who join Fab from its iPad app make a purchase in the first week (compared to 3% on the web).Seems like mobile ads are still generating some impressive results for advertisers, even after they’ve had time to stew.Why Are Mobile Ads More Effective?So, why are mobile advertisers experiencing so much more success with mobile ads compared to their desktop counterparts? Here are some theories:1) They’re in-line with other Facebook content in the News Feed.All of the above-mentioned Facebook mobile ad units are served in mobile users’ News Feed, making them much more prevalent than a lot of other desktop ads. On Facebook’s web/desktop version, for instance, advertisers have additional options, including the display ads you see in Facebook’s sidebar. Because these types of ads are much easier to ignore and thus less effective, it’s important to understand that they would bring down the effectiveness of Facebook desktop ads as a whole, even though some particular ad options on the desktop (e.g. Promoted Posts) do only appear in News Feeds on the desktop version, and are thus much more effective than Facebook display ads.Therefore, it’d be interesting to know how this data breaks down when just comparing the effectiveness of mobile News Feed ads to desktop News Feed ads — excluding the desktop display ads. Back in June, for instance, we saw from a TGB Digital study that desktop News Feed ads were generating a 0.588% CTR at $0.63 CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86 CPC. This translates to 1.93x the CTR for mobile News Feed ads than desktop News Feed ads — and not at a huge cost.This shows that mobile ads were still more effective than desktop News Feed ads back in June … but is this still the case now?2) Facebook mobile is cleaner; there’s not as much to compete with.There are a lot fewer bells and whistles on Facebook’s mobile apps. There is no sidebar content to compete with (because there are no sidebars), and everything is generally less cluttered, focusing users’ attention mainly on what’s in their News Feed. This gives mobile ads a lot more face time with users.3) They’re still novel.Mobile-only ads are still fairly new and novel to users, and some of the clicks they’re generating may be owed to users’ curiosity or confusion about the new feature, as well as users clicking on ads accidentally. On the flip side, as a result, clicks may be less qualified, resulting in subpar post-click results. Marketers should keep this in mind as they’re tracking the performance of their Facebook mobile ads.Should Marketers Invest in Facebook Mobile Ads?As the data shows, it might just be worth experimenting with mobile advertisements. The mobile market is only growing, and Facebook reports that 60% of its users are mobile users, up from about 47% a year ago. Furthermore, mobile ad units are generally significantly less costly on average than print and online ads. According to former Wall Street analyst Mary Meeker’s annual internet trends presentation, the effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75.That being said, marketers are advised to proceed with caution. Because mobile ads are placed directly in the News Feed, Facebook will have to be careful not to overwhelm and bombard its mobile users with ads, which may result in a scaling problem as Facebook limits the number of ads it shows. And when competition for Facebook ads rises, so will their cost.If you plan to experiment with Facebook mobile ads, keep best practices in mind. Be specific in your targeting, and track your results compared to your ad spend.Have you experimented with mobile-only Facebook ads? What results have you seen thus far? Are they more effective than your Facebook desktop ads?Image Credit: {ErinKphoto} aka redcargurl 2) Page Post AdsYour second mobile ad option is Page Post Ads, which are larger ad units than Sponsored Stories and include a call-to-action to Like the page at the bottom of the ad. Page Post Ads aren’t dependent on social context; in other words, advertisers can target them to appear in News Feeds of users beyond fans and their friends. These ads can feature photos, offers, questions, videos, events, or links, as in the example below from Inside Facebook. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Advertising Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook’s desktop ads.As much as that piqued our curiosity, I think we can all agree that two weeks’ worth of data is hardly comprehensive enough to confidently gauge effectiveness. But now that mobile-only ads have been around for 4+ months, the data has had a bit more time to stew (mmm … stew). I digress …Yesterday, Mashable published an article that explores some of the more recent findings about Facebook’s mobile ads. Let’s take a look at what they uncovered so you can make a more informed decision about whether Facebook mobile ad spend makes sense for your business — you know, if you’re considering it.4 Facebook Mobile Ad Options for MarketersSo when we say “Facebook mobile ads,” what exactly are we talking about? There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users’ News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Facebook.com):1) Sponsored StoriesThese ads recommend brand pages or content to users based on their friends’ activities (social context). For example, you might notice “Pages You May Like” or other suggestions to Like certain brand pages your friends are already fans of, as you can see in the screenshot below (courtesy of Mashable). Topics:last_img read more