Both Rio Ferdinand and Steven Gerrard claimed the reason they and the others who made up the so-called ‘golden generation’ fell short at successive finals was they could not shake off their different club rivalries when they joined up with their England team-mates.Kane, though, told the English daily newspapers this is not the case with the present group under Gareth Southgate — as many of them have played with each other at Under-21 level.“It’s not something we’ve had to deal with really — we all get on very well and have come through the ranks together,” said Kane.“We definitely don’t have that divide in the team any more.– ‘Lot of attacking flair’ –England manager Gareth Southgate careful not to heighten expectations © AFP / Paul ELLISKane also took issue with Ferdinand who told The Times last month his priority had been winning trophies with Manchester United.“It’s the one competition that everybody dreams of winning. That’s No 1.“I’d be surprised if the majority of players did not say the World Cup is the biggest sporting event in the world.“I’d love to win everything with Tottenham, but for me personally the World Cup outweighs them all.”Kane, who says his mum cried when he was handed the captaincy by Southgate, does not expect a repeat of the woeful Euro 2016 campaign which saw them beaten by minnows Iceland in the last 16 and cost then manager Roy Hodgson his job.“I’m confident it won’t happen (again) — I won’t say 100 per cent because you never know in football — but in this team we wear our heart on our sleeve.“We’re proud to be here, we will work hard, be energetic. First and foremost we will run around and do that aspect of the game. We have a lot of attacking flair that can do some damage.”Southgate, who experienced the pitfalls of international football when he missed a penalty in the shootout loss to old foes Germany in the Euro ’96 semi-finals hosted in England, did not wish to heighten expectations which has so often been a crushing burden for the national side.“We hope we can send people to work the following day having enjoyed our matches, I know what those tournament experiences can be like and we desperately want to bring that,” said Southgate, whose side have warmed up with wins over fellow finalists Nigeria and Costa Rica.“We know we are not the finished article, in fact we’re a long way from, but I think people see signs of progress and enjoy watching us and the manner in which we try to play.”Kane and England open their World Cup campaign against Tunisia in Volgograd next Monday, followed by dates with Panama and Belgium.0Shares0000(Visited 1 times, 1 visits today) 0Shares0000Captain Harry Kane says England approach the World Cup as a tight knit unit, devoid of the divisions that have hindered past World Cup campaigns © AFP / Paul ELLISLONDON, United Kingdom, Jun 12 – Captain Harry Kane says England’s bid to end their World Cup drought stretching back over half a century will not be undone by a divided squad.The 24-year-old striker said there were no cliques within the squad that flies out to Russia later on Tuesday seeking to emulate their 1966 predecessors in lifting the trophy.
10 February 2012 President Jacob Zuma had good news for South Africans who are struggling to secure finance for housing during his State of the Nation address on Thursday. Delivering his speech to Parliament in Cape Town, the President announced that the state’s R1-billion Guarantee Fund to promote access to home loans, announced in 2010, would begin operations in April. From April, people earning between R3 500 and R 15 000 will be able to obtain a subsidy of up to R83 000 to enable them to obtain housing finance from an accredited bank. In highlighting the government’s efforts to make housing available to all South Africans, the President told the story of a Grahamstown father of three, Mzukisi Mali. Mali, a Fingo resident and public servant, e-mailed Zuma explaining how in 1994 his income was too high for him to get a RDP house but too low to get a bond. Mali, his unemployed wife and their three children, still face the same problem. “When I apply for an RDP, I am told that I do not qualify and cannot get a bond because I am risky to the banks,” he told the President. Zuma encouraged Mali not to give up hope, saying the fund would help people like him. “We are pleased to report that this fund will start its operations in April, managed by the National Housing Finance Corporation. The scheme will enable the banks to lend to people who are in a similar situation as Mr Mali,” Zuma said. Source: BuaNews
Noem my Skollie is a film based on the life of South African writer, John W Fredericks. The lead role is played by Dann-Jacques Mouton.Dann-Jacques Mouton, lead character in Noem my Skollie, says to online entertainment magazine that to prepare for the role, he listened to the many stories Boeta John (Fredericks) shared with him. Other things he did included listening to various kinds of music from the 60s. “I also used the costumes to assist me to build the character.” (Image: National Film and Video Foundation)Brand South Africa reporterJohn W Fredericks, writer of the critically acclaimed Noem my Skollie film, has travelled a long road to bring what many consider the most authentic Cape Flats story to the world.[REVIEW] “Noem My Skollie’ is gripping, slick and well made” @TheCitizen_News https://t.co/WguDpfmgJD— CALL ME THIEF (@noemmyskollie) September 5, 2016As the film begins its quest to win a nomination for Best Foreign Film at next year’s Oscars, Fredericks says the story behind the film is inspired by his own journey to redemption.Via @Netwerk24 : Die ‘Skollie’ met die stories – John W Frederickshttps://t.co/o7wlDQegi8 pic.twitter.com/gybZJHUIm0— CALL ME THIEF (@noemmyskollie) September 5, 2016Based on the true story of Fredericks’ experiences growing up in the impoverished ganglands of the Cape Flats during the 1960s, Noem my Skollie is, according to a host of local and international critics, a riveting film, seeped in authenticity and raw emotion that ultimately celebrates the human spirit.This is Noem My Skollie’s competition at the Oscarshttps://t.co/aSGHcUImdX pic.twitter.com/x2GNmb09Uh— Channel24 (@Channel24) October 12, 2016Comparable to films such as Shawshank Redemption, Tsotsi and City of God, Noem my Skollie follows AB Lonzi, played by Dann-Jacques Mouton, and a group of friends navigating through a world of crime and poverty. After ending up in prison, AB discovers his storytelling talent that uplifts his fellow inmates above the cruel and violent complexities of prison life.On @Heart1049FM this morning at 08:00 – @noemmyskollie dir @DaryneJ & #JohnWFredericks in studio – tune in! pic.twitter.com/oBfcZPLY18— CALL ME THIEF (@noemmyskollie) September 1, 2016For the most part, the story of Skollie is also the life of Fredericks, who spent part of his youth in the same Pollsmoor Prison of the film, meeting characters both good and bad, and discovering the power of words to prepare him for adult life.“It’s difficult to describe how I survived psychologically,” Fredericks told the Daily Maverick in October 2016, “but I became tougher, and more determined to change my life around, and that was not easy.”The powerful local drama @NoemMySkollie retained its place at the top of our box office this weekend. Which of these have you seen? pic.twitter.com/IRxyVYTOpF— Cinema Nouveau (@nouveaubuzz) October 17, 2016Inspired by reading discarded books he found in rubbish dumps as a child, Fredericks also developed a deep love for the creative storytelling traditions of the coloured community and some of the more nefarious parts of that culture. Fredericks says he used to love listening to the often graphic, but entertaining tales of old convicts, drug dealers and street characters.“Many [of the youth in the community] aspired to become like them,” he told the Writing Studio website in August 2016, “I found a way out of all this as a writer and storyteller.”Before taking up writing full-time twenty years ago, Fredericks worked as a security guard at a Cape Flats high school. Here, he shared his experiences with young people, warning them off a life of crime and gangsterism with the same stories he had heard as a child.He also gave motivational talks to prisoners, where he met young prisoners eager to change their lives. These talks, coupled with the memories of his own prison experience, gave him the idea to finally put his story on paper, in the hope that its powerful narrative would make an impact on people’s lives.Writing Skollie took time and a toll on Fredericks. “It was a very painful story to tell,” he told the Daily Maverick. “As I was writing, a lot of ugly things surfaced in my mind that I had buried deep in my consciousness, and many a time I found myself in tears as I rolled back the curtain of memories.”Yet Fredericks says the story’s power is not ultimately determined by its violent gangsterism narrative: “It’s about childhood friendship and about loss in adversity… how everyone has a natural gift but how some gifts are harder to find than others. It’s the story of my life.”In between writing the screenplay, Fredericks studied screenwriting and filmmaking at the National Film and Video Foundation (NFVF), and collaborated on a series of acclaimed documentaries, including Mr Devious: My life, about the popular Cape Flats hip hop icon and champion of the community, the late Mario van Rooy.Fredericks gained global recognition with Shooting Bokkie, a biting satirical mockumentary about drug and gang culture on the Cape Flats, and Hard Living Kids: Tomorrow’s Heroes, a more serious look at the effects of gangsterism on township youth.These experiences all built up to the point where he was ready to tell his own story on screen, alongside first-time feature director Daryne Joshua.Noem my Skollie was produced by Maxi-D Productions, with financing and support from kykNET, NFVF and the Department of Trade and Industry.The film has officially been entered for selection by the Academy of Motion Picture Arts and Sciences (the Oscars) for Best Foreign Film.Over 40 000 people in South Africa have seen Skollie, which is currently on circuit. It will be available on DVD and local streaming services in December 2016.Sources: Daily Maverick, 10and5, Mail & Guardian and The Writing Studio.Would you like to use this article in your publication or on your website? See Using Brand South Africa material
Lighting energy-efficiency continues to improve, and last fall the Environmental Protection Agency (EPA) extended Energy Star labeling to LED fixtures. While few Energy Star-labeled LEDs have yet made it to market, and some see the labeling as premature (see BuildingGreen.com post from 9/5/08), this move nevertheless signals a significant step forward for “green” lighting.Compact fluorescent lamps (CFLs), too, have come a long way from their humble origins. They are smaller and are available in several colors (soft white, natural white, daylight) and lamp styles. (For lots of useful information, go to www.energystar.gov ; on the “Products” tab, click “Lighting”).All Energy Star fixtures are required to use at least 75% less energy than incandescents, and both CFLs (~10x) and LEDs have far greater longevity (~20x) than their incandescent cousins.Even so, designing low-energy residential lighting systems remains a challenge for several reasons:Many people have strong feelings and preferences about lighting aesthetics;Fluorescent lighting has a bad rap from its history of poor color rendition and buzzing (problems which have been largely rectified);Relatively few places in the US are subject to energy-efficiency standards for lighting (California is—does anyone know of others?);As a result, the lighting industry has been slow to innovate and provide energy-efficient fixtures in a wide range of design styles, models (pendant, sconce, etc.), and finish options;Relatively few home lighting systems are designed by energy-savvy designers.When we did an extensive energy retrofit of our home in 2005-06, we wanted to replace the majority of the home’s lighting with Energy Star fixtures. California had just updated its lighting efficiency standards, so I went to the showrooms optimistic about finding what I wanted. I was sorely disappointed. I saw little improvement in selection from a decade prior. I could find Energy Star fixtures, but if I found a pendant I liked, I could not find a companion sconce or couldn’t get the finish I wanted. Even when I broadened my criteria to consider any fluorescent fixture (LEDs were few and far between at that point, and out of our budget range anyway), I had little to choose from.I’d like to encourage the lighting industry to step up to this challenge and provide the design community with more options! Any takers?
For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. The graduating guard said the jeers only fueled him to play better and he played his best game yet, putting up a career-high 21 points to go along with seven boards, and four assists.“Those boos were added motivation for me,” said Dennison, whose previous career-high of 13 points also came against La Salle, in Filipino. “People close to me know that whenever the crowd is against me I play usually harder.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingDennison was also efficient from the floor going 10-of-14 overall and 9-of-12 in the two-point region.Also, Dennison’s 21 points are almost half of his total production from Season 79. He only scored 45 points the entire season last year. Trump signs bills in support of Hong Kong protesters Robredo should’ve resigned as drug czar after lack of trust issue – Panelo LATEST STORIES De Ocampo goes to Meralco in three-team trade Sports Related Videospowered by AdSparcRead Next Photo by Tristan Tamayo/INQUIRER.netFar Eastern University lost its opener against defending champion La Salle but another story was Ron Dennison’s personal battle against the crowd in white-and-green inside Mall of Asia Arena Sunday.Dennison was the focus of the La Salle faithful’s hatred, which stemmed from an on-court scuffle involving the Tamaraws and Green Archers in the Kadayawan Cup a few weeks back.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ Celebrity chef Gary Rhodes dies at 59 with wife by his side View comments “I want to show to the La Salle crowd that I can play cleanly,” said Dennnison. “I think they saw that. They aren’t blind for all I know.” Don’t miss out on the latest news and information. Celebrity chef Gary Rhodes dies at 59 with wife by his side Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Lacson: SEA Games fund put in foundation like ‘Napoles case’ NATO’s aging eye in the sky to get a last overhaul Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’
Distracting Use Of Branding In Feed: I wrote about one example of this in anearlier article titled “ It almost seems like an after-thought. ”. Originally published Feb 8, 2007 6:46:00 PM, updated October 18 2015 I found a similar problemwith Red Herring’s website recently. the RSS feed icon (which by the way, they do support), I have to scroll to the very bottom of the page where there’s a tiny button and link. Although this is cool, it’s non-standard and is decidedly visitor to thewebsite that is an RSS and user and wants to subscribe is going to be morebeneficial than the average “random” visitor that wanders by and then leaves. The next best thing to an auto-discoverable feed is prominent placement of the standard RSS icon somewhere on the page where I can see it (and click on it). Here’s the deal: This indicates to methat the site has an RSS feed, and I’m a click away from subscribing. I compare this to the print world aswell. Very simple and my eye naturally goes to thaticon when I visit a page I like. As such, you would think that online mediaproperties like RedHerring.com would take some basic actions to make it morelikely that people will subscribe to their RSS feed. Belowis an snapshot of my Google toolbar when I visit SmallBusinessHub.com. You’ll see the RSS icon (the orange one) andthe word Subscribe. Ok, so once you click on the orange RSS icon, things should start getting better. It’s distracting to the eye and creates no value. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack For example, I use FireFox and the Google Toolbar within Firefox has an RSS icon that changes to orange when I’m on a page that supports RSS. As such, I’d expect that a higher than averagenumber of Red Herring’s online readers use RSS. Here’s a snapshot of what this looks like(you’ll notice that the icon and the word Subscribe are gray). They’re using some service called (ironically) “SimpleFeed”. Always surprises me how even major online properties can make such simple mistakes. Have you come across any other examples of print publications having a hard time really making the transition to the web? What about your website? Are you making some silly mistakes? You can find some of them easily by trying our free (while it’s in beta) Website Gradertool. It catches some of the basics and gives your website a grade. Try it out and let us know what you think in the comments. Hidden visual RSS feed: If so, you’d think wrong. simple. Pretty cool. Newer browsers (like IE7) will actually detect this and give you an easy way to subscribe from within that page. Below is a screenshot of what the Red Herring feed looks like in my feed reader (OnFolio). Ifyou go to RedHerring.com you’ll discover that there is no RSS feed to discover. If you’re a regular RSS reader, you know what I mean. In fact, to actually Having a subscriber to a magazineis much more valuable (and monetizable) than people that are just reading amagazine at the doctor’s office or something. not No auto-discoverable feed: Even if this weren’t the case, one could makethe argument that To Subscribe: When I do this on 99% of the other websites I visit, what comes up is the content of the site in “feed format”. any Red Herring doesn’t do this in the standard way either. Still I shouldn’t be surprised, but I am, because it’sjust not that hard to get some of the basics right. One of the reasons people like RSS so much is that it makes content easy to scan by making everything look “standard”. So, my basic point is thatRSS subscribers are worth more than random website visitors (no matter whetheryou’re RedHerring or Sports Illustrated. So, if you go through all of this effort (which I did), and finally succeed in subscribing to the feed, what you end up getting is something that is very, very irritating. For many RSS users, we use tools and widgets that automatically “detect” when a given website has an RSS feed. I shouldn’t be thatsurprised when traditional media companies have a tough time transitioning tothe web and understanding the online world. LessonsFrom A Laggard: FastCompany.com Shows How Not To Do Online Content This service basically gives me a set of checkboxes so I can pick which areas of interest I have with the purpose of creating a “custom” feed. Asa hi-tech oriented magazine, I’d expect that Red Herring’s readers are likely abit more tech savvy than the average web surfer. find Here again, Red Herring fails to make it easy for me. No Simple Way How RedHerring Irritates RSS Users Each item in the feed shows a large RedHerring logo (and very little content).
Let’s look at two specific examples. . There is also an So these technologies are all related in the grand sense of making the web more computer-readable. With microformats, you could add a little bit of special text to your web page, telling other computers, such as Google and Yahoo’s search engines, about these reviews. The search engines can show five stars (or whatever the appropriate visual display is) and a link to the review right in the search engine results page. And in a browser, it might look like this: hReview . Try entering one of your events into the free hCalendar creator , put it your event information, and paste its HTML code into your web page. Here’s how it looks: When a user visits this page, they might see something like this: Soon, browsers will be able to add a customized “Add to calendar” link next to this entry. That is possible because the computer now understands the event information. , where you can input your product information and it will give you the text to paste into your web page. More impressively, search engines that index this page will also be able to add an “Add to calendar” link right on the search results page! Imagine your web page standing out of the crowd with some customized, personal links for the user! Microformats are hCalendar Website Design RDF, which stands for The meeting example above uses a microformat called Resource Description Framework The product review example above uses a microformat called Example 2: Product Reviews Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As another example, let’s say your company has a product that you want to market. The product has been reviewed on your web site and in other places, but right now to see the reviews the visitors have to come in to your web site. Not anymore! a handful of simple technical standards Here’s how this would look: The concept is simple: it’s just like marking certain text as important on your web page by making it bigger or using a bold font, except you can convey more complex information. Used properly, these tools will drive more traffic and more qualified traffic to your web site. Technically, this type of data representation is called XML, and you can view it or edit it in any text editor. The output from the microformat creator tools can simply be copied and pasted into any web page. Originally published Apr 3, 2008 11:15:00 AM, updated October 20 2016 hReview Creator , and it will give you the right text to paste into your page. , and the are two terms closely related to microformats. Both are approaches to making web pages more readable by computers, not just humans. The idea is to give computer programs, like the search engines, more information so they can better display your web page to their own users. What is RDF? What is the Semantic Web? Are they all related? that let you put information on your web page for other computers, as well as humans, to read. By making the same information computer-accessible, you will improve the user experience for your visitors, and even impact the search engine results pages to make your results stand out more. The result will be more traffic, better qualified traffic, and a higher conversion rate. You are attending a trade show and you want to let people know, so they can sign up as well. All you have to do is go to the free Semantic Web Technical Details Example 1: Putting a meeting on the calendar Topics: Imagine if someone does a keyword search and sees 10 results, but yours is the only one that has product reviews right there in the search engine result page! It’s a free and simple way to get more traffic to your web site, and it’s likely to be more qualified traffic as well. hCalendar Creator tool
If you’re one of the lucky companies who only has enthusiastic and happy customers, recognize their desire to interact with you and be generous with your time. Be open to engaging with them on their turf. They’ll reward your brand with greater enthusiasm – which is a message that spreads through social networks like wildfire, and solidifies your brand. your site is designed well to convert visitors into leads The first step to measuring success in social media marketing is proper scope. There are new social networks popping up each week. It’s a waste of resources to join every new social network only to find you have no time to manage them. Find out where your most active customers & influencers spend time online – then listen and take notes. – Visitors (first-time and repeat) Topics: In fact, the lack of good metrics is cited as the biggest barrier to marketers’ adoption of social media. Particularly in this shaky financial climate, measuring impact is one of the definitive measures of a marketing strategy’s value. If you want to skip the blind experimentation, particularly in view of our current global financial crisis, we’ve assembled a list of 5 tips to help you start leveraging social media with minimal investment and with strong systems in place to measure success. , – Inbound links The end goals is lead generation and sales. But, there are plenty of leading indicators as you ramp up your efforts. – Social networking connections , Social Media Marketing For instance, on Twitter both Starbucks and Whole Foods share customer comments, local specials, and ask customers what their favorite items are. It’s casual and open, yet subtly appeals to the attractiveness of the brand. Check out some of the Twitter Search Bloglines Peter Caputa IV Step #1: Identify Your Target Market and Listen to Them – Search engine ranking , Photo Step #2: Get Involved in Conversations AideRSS here , The second step towards success is consistently utilizing social media to engage prospective customers. When you start listening to conversations, you might hear some things about your company that aren’t very complimentary. That’s ok. Your job now is to engage these customers and find a way to help. Be willing to acknowledge mistakes when they happen. Customers are surprisingly forgiving if a company engages in an honest and egoless manner. . – Mentions of your brand , It’s critical to tie your business strategy to your social media strategy. However, without a knowledge of what social media and social networking sites enable you to do, it’s hard to know how to do that. It’s important to establish a blog as your home base. Then, learn the capabilities of each site to help you interact. For example, Twitter provides an almost unfettered ability to connect with your prospective clients. But, it only allows you to type 140 characters at a time. So, maybe a video posted to youtube would be a better way to publish a “how-to”. Linkedin & Facebook let you see who your contacts know. But, facebook makes it much easier to connect with them. LinkedIn Answers is a much better place to answer business focussed questions than any other social network. from HubSpot & How involved is your team in communicating with prospective customers, influencers and current customers on social networking sites? How often are you publishing great content that helps your prospects do their jobs? How often do you blog, Tweet, post photos on Flickr, comment on other blogs, Podcast, upload videos, etc? The more content that you produce and publish on social media sites, the more traffic you can attract back to your website. If Let’s say you’ve gotten the approval to get your company involved in social media marketing and are ready to launch your efforts. How will you define success? This is an important question, because a large number of companies have jumped into social media without any clear business strategy. Before the financial meltdown of the last few weeks, some companies had the resources to experiment with social media without worrying about financial accountability. But now, most businesses must demonstrate an ROI on any new effort. This article was co-authored by – Number of times people search for your brand Use tracking codes, a solid analytics package and closed loop marketing , and implement some of their conversation techniques. It’s important to learn how to use these sites in order to get business value out of your social media activity. Talk to an expert to determine where to spend your time to get the best return. Socialized PR – RSS subscriptions 4_EveR_YounG. Ice Rocket Step #5: Use Website Analytics Software to Measure Leads and Sales. – Video/podcast views/listens . Many experts agree that social media will affect the next generation of search engine optimization techniques as search engines start to use the signals we collectively leave as we network and share media online. Even today, social media activity affects the success of many other inbound marketing techniques: Ghennipher Step #3: Give! Give! Give! Google Blog Search in order to track the visits, leads and sales that occurr as a result of your social media activities. Techrigy and – Comments on your blog Here’s some tools you can use to tune into the conversation: and – Leads & Customers! brands on Twitter , these activities will help you increase sales. Radian6 , a 10 year veteran of the Internet Marketing world. Ghennipher is an independent Social Media Marketing consultant and writes on Social Media’s effect on business. Subscribe to her blog “Social media strategy should tie to business and communication strategy, rather than being based on the available tools. But it is not possible to develop a social media strategy without at least having an understanding of the various tools that are available, their functionality and purposes, and the kinds of audiences and conversations for which they might be best suited.” – Joel Postman, Principal Originally published Nov 3, 2008 9:26:00 AM, updated October 20 2016 Technorati by Step #4: Master the Tools of the Trade . More advanced social media monitoring tools include HubSpot’s HubFeed – Social bookmarking activity Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
3. Measure ConversionWhile your marketing channels may be driving a healthy volume of visitors, leads and customers every month it is important to track the conversion rate of each channel on a regular basis to see if they are performing consistently.In the example above the conversion rate for the Webinars channel (green) dropped for several months — December through February and regained some momentum in March. At the same time, the blog consistently delivered a reliable conversion rate month over month. I can look at these charts and make pretty reliable estimates for leads for future months.4. Track Business ResultsAt the end of the day, the job of marketing is to help drive business success. You should be able to look at each individual marketing channel and understand what is the yield for the effort and dollars to convert some number of visitors to customers. If you know how a channel performs you can make informed decisions about where to invest more energy and dollars to get an even higher return.What strategies are you using to track the effectiveness of your various marketing channels? Please share your thoughts and suggestions in the comments!HubSpot Free Trial Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot’s inbound marketing system. Start your trial now! In a HubSpot webinar Chris Brogan said that when it comes to social media you should give up control because you never had it. However, it is hard to give up control of all your marketing. A way of controlling your marketing or at least managing it is by understanding what works and what doesn’t.Most companies doing internet marketing take the multi-touch approach and use a variety of channels such as blogging, seo and more recently social media to generate interest in their products and services. But at the end of the day their traffic charts look like this:What Does This Chart Tell You About Your Visitors from Your Email marketing, or Social Media Marketing?The answer is absolutely nothing. Here’s how I envision a conversation would go at your office coffee station:You: Visitors are up this month! Colleague: Oh Yeah? How come?You: Umm…not sure. I think it was the email. I’ll have to check to be sure.To control your marketing you have to be sure. Here are some ways you can improve your tracking of channel effectiveness:1. Go Granular Your visitor graphs should like this one below, (fondly known as the mosaic) where you can see the volume of visitors you are generating from various marketing channels. If you had this graph, your answer to the colleague at the coffee station would be, “We drove a higher volume of direct traffic to our site this month. Our site and brand name are really out there!” Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 30, 2009 7:35:00 AM, updated March 21 2013 2. Analyze the Entire FunnelUsing the data from HubSpot Marketing Analytics I take this granular analysis a step further and create similar graphs (below) to understand what channels are delivering the most leads and, more importantly, what channels are delivering customers!Remember, channels that are driving sales and business for your company are the effective ones — where you want to invest more of your limited marketing dollars. Besides direct traffic, looks like the blog and webinar channels are driving customers in the example below! Marketing Analytics
Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. that outlines how Google’s own products and webpages rank in the company’s search engine. Despite what you may expect, Google has a fair amount of SEO work to do for its own web properties according to the report. 4. Conduct a Regular Audit of Web Properties — From the sheer volume of data and aspects of search engine marketing covered in the report, it is easy to see that a wide range of factors and executions impact both on-site and off-site SEO. When it comes to tasks like URL naming, redirects, title tags, etc., having not only a clear strategy but also a defined organizational process will help to ensure that all the small but 1. Successful Search Engine Marketing Needs Processes and further examine other ways your business may learn from Google. — Does your company website or blog impact how your brand is perceived? Yes. Take a minute to think about what many of your customers see before they even arrive at your website: your search results in Google. Take a look at the image below that shows a result from a Google property in which the search result, instead of a brand-friendly description, included legal policy text. The Web is not linear; potential customers come from different places and visit your site from various pages. URL structure is a simple but important aspect of Ensuring that your brand is properly represented in search results Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack critical aspects of SEO is an important branding measure. SEO Report Card search engine marketing Download our 4 Lessons to Learn from Google’s SEO Mistakes . When potential customers see URLs for your web properties, they need to be consistent. For example, if your organization uses the format CompanyDomain.com/ProductPages, as you expand the site, this format needs to remain the same. Additionally, other popular URL types such as Product.CompanyDomain.com should send visitors to the preferred URL format CompanyDomain.com/ProductPages. This type of consistency helps to set user expectations. SEO for Lead Generation Kit search engine optimization for lead generation kit When businesses think about search engine optimization, they often go straight to thinking about how well they can rank in Google’s search results. Interestingly enough, the search engine giant has released an — In the examination of Google’s data, it is easy to overlook that the most important thing Google did was to invest the time and resources to actually conduct an audit. By setting a regular audit, it makes the process easier to maintain. Audits, while time consuming, can be great projects for marketing team members to better understand how search engines work. SEO report card 2. SEO Impacts Branding Check out the entire . Does your business conduct a regular audit of its online properties? get completed every time. Originally published Mar 3, 2010 2:28:00 PM, updated October 20 2016 Topics: Technical SEO 3. Pick a URL Format and Stick with It —