Avoid costly problems in the spring by proper winterizing of your sprayer now

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Avoid costly problems in the spring by proper winterizing of your sprayer nowIt is very likely that you will not be using your sprayer again until next spring. If you want to avoid potential problems and save yourself from frustration and major headaches, you will be wise to give your sprayer a little bit of TLC (Tender Loving Care) these days. Yes this is still a busy time of the year for some of you, but don’t delay winterizing your sprayer too long if you already have not done so. You don’t want a pump that is cracked and/or not working at its full capacity because you did not properly winterize it before the temperature falls below freezing.  Here are some important things you need to do with your sprayer this time of the year. RinsingIt is very likely that you did the right thing when you used the sprayer the last time: you rinsed the whole system (tank, hoses, filters, nozzles) thoroughly. If you did not, make sure this is done before storing the sprayer. A sprayer that is not rinsed thoroughly after each use, and especially after the spraying season is over, may lead to cross-contamination of products applied for different crops, and clogging of nozzles. Pay even more attention to avoid cross-contamination problems that may result in serious crop injury if you are using some of the new 2,4-D and Dicamba herbicides. Another problem that may result from lack of, or insufficient rinsing of the complete sprayer parts is clogged nozzles. Once the nozzles are clogged, it is extremely difficult to bring them back to their operating conditions when they were clean. Leaving chemical residues in nozzles will usually lead to changes in their flow rates, as well as in their spray patterns resulting in uneven distribution of chemicals on the target.Depending on the tank, proper rinsing of the interior of the tank could be easy or challenging. It will be very easy if the tank is relatively new and is equipped with special rinsing nozzles and mechanism inside the tank. If this is not the case, manual rinsing of the tank interior is more difficult, and poses some safety problems such as inhaling fumes of leftover chemicals during the rinsing process. To avoid these problems, either replace the tank with one that has the interior rinse nozzles, or install an interior tank rinse system in your existing tank.For effective rinsing of all the sprayer components, circulate clean water through the whole sprayer parts several minutes first with the nozzles off, then flush out the rinsate through the nozzles. Rinsing should be done preferably in the field, or on a concrete chemical mixing/loading pad with a sump to recover rinse water. Regardless, dispose of the rinsate according to what is recommended on the labels of the pesticides you have used. Always check the label for specific instructions. However, most labels recommend following procedure: If rinsing is done on a concrete rinse pad with a sump, put the rinsate collected in the sump back in the tank, dilute it with water and spray it in the field where there is no potential for the rinsate to reach ditches and other water bodies nearby. If the rinsing is done in the field, make sure you are not flushing out the rinsate in the system in one area. It is best to further dilute the rinse water in the tank and, spray it on the field on areas where there is no potential for the rinsate to reach ditches and other water bodies nearby. CleaningRinsing the system with water as explained above may not be sufficient to get rid of chemicals from the sprayer. This may lead to cross-contamination problems. Residues of some pesticides left in the sprayer may cause serious problems when a spray mixture containing these residual materials is applied on a crop that is highly sensitive to that pesticide. To avoid such problems, it is best to clean and rinse the entire spraying system with some sort of a cleaning solution. Usually a mixture of 1 to 100 of household ammonia to water should be adequate for cleaning the tank, but you may first need to clean the tank with a mixture containing detergent if tank was not cleaned weeks ago, right after the last spraying job was done. Some chemicals require specific rinsing solution. There is an excellent Extension Publication from University of Missouri which lists many commonly used pesticides and the specific rinsing solutions required for them. It is available online. Check it out (http://extension.missouri.edu/p/G4852). However, you should always check the product label to find out the most recent recommendations on cleaning agents.Cleaning the outside of the sprayer components deserves equal attention. Remove compacted deposits with a bristle brush. Then flush the exterior parts of the equipment with water. A high pressure washer can be used, if available. Wash the exterior of the equipment either in the field away from ditches and water sources nearby, or a specially constructed concrete rinse pad with a sump. Again, the rinsate should be disposed of according to the label recommendations. As I mentioned earlier, most labels recommends the same practice: put the rinsate collected in the sump back in the tank, dilute it with water and spray it in the field where there is no potential for the rinsate to reach ditches and other water bodies nearby. WinterizingCheck one more time to make sure there is no liquid left inside any of the sprayer parts to prevent freezing. Especially the pump, the heart of a sprayer, requires special care. You don’t want a pump that is cracked and/or not working at its full capacity because you did not properly winterize it before the temperature falls below freezing.  After draining the water, add a small amount of oil, and rotate the pump four or five revolutions by hand to completely coat interior surfaces.  Make sure that this oil is not going to damage rubber rollers in a roller pump or rubber parts in a diaphragm pump. Check the operator’s manual. If oil is not recommended, pouring one tablespoon of radiator rust inhibitor in the inlet and outlet part of the pump also keeps the pump from corroding. Another alternative is to put automotive antifreeze with rust inhibitor in the pump and other sprayer parts. This also protects against corrosion and prevents freezing in case all the water is not drained. To prevent corrosion, remove nozzle tips and strainers, dry them, and store them in a dry place. Putting them in a can of light oil such as diesel fuel or kerosene is another option. StorageFind ways to protect your sprayer against the harmful effects of snow, rain, sun, and strong winds. Moisture in the air, whether from snow, rain, or soil, rusts metal parts of unpro­tected equipment of any kind. This is especially true for a sprayer, because there are all kinds of hoses, rubber gaskets and plastic pieces all around a sprayer. Yes, the sun usually helps reduce moisture in the air, but it also causes damage. Ultraviolet light softens and weakens rubber materials such as hoses and tires and degrades some tank materials. The best protection from the environment is to store sprayers in a dry building. Storing sprayers in a building also gives you a chance to work on them any time during the off-season regardless of weather. If storing in a building is not possible, provide some sort of cover. When storing trailer-type sprayers, put blocks under the frame or axle and reduce tire pressure during storage.Finally, check the condition of all sprayer parts one more time before leaving the sprayer behind. Identify the parts that may need to be worked on, or replaced. Check the tank, and hoses to make sure there are no signs of cracks starting to take place. Check the painted parts of the sprayer for scratched spots. Touch up these areas with paint to eliminate corrosion. By the way, don’t forget to cover openings so that birds don’t make a nest somewhere in your sprayer, and insects, dirt, and other foreign material cannot get into the system. Erdal Ozkan, Professor and Extension Agricultural engineer, can be reached at 614-292-3006, or ozkan.2@osu.edu. This column is provided by the OSU Department of Food, Agricultural and Biological Engineering, OSU Extension, Ohio Agricultural Research & Development Center, and the College of Food, Agricultural and Environmental Sciences.last_img read more

Feeding Farmers Week 3 | Sheaffer Farms, Wyandot County

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The third week of Feeding Farmers, sponsored by AgriGold, took Dale and the Ohio Ag Net crew to Wyandot County to Sheaffer Farms (RCJ Sheaffer Partnership). The crops are looking pretty good in their area, but as Joe Sheaffer tells Dale Minyo in this video interview, there are plenty of holes due to excessive rain. Some corn is already tasseling and soybeans are far ahead of schedule.last_img

WorkHands Wants To Become The Blue-Collar LinkedIn

first_imgA Comprehensive Guide to a Content Audit lauren orsini According to the most recent statistics from the Kaiser Family Foundation, blue collar workers make up roughly 60% of the workforce in each U.S. state.  However, you’d never know that browsing the Internet.While there are dozens of job boards that specialize in white collar jobs, if you’re looking for a skilled labor job, your best bet is to check your local Craigslist listings. The staff of WorkHands, is hoping to change that. A LinkedIn-like service for blue collar workers in the U.S., a new social network that launched Tuesday. Putting The Internet To WorkA software engineer, WorkHands CEO Patrick Cushing is the black sheep of his blue collar family. His dad fixed oil burners for a living, and his brother is a professional welder. He realized first hand that blue collar workers are always online, even if their jobs are not. “My brother has had Facebook since the beginning,” he said. “I looked at someone like my brother and realized he had all these online tools for his social life and none for his work career.”Perhaps because of the white collar backgrounds of most Silicon Valley types, most job networks are designed with similar job hunters in mind. There are thousands of blue collar professionals connected on LinkedIn, but Cushing argues that network doesn’t cater to them as specifically as WorkHands does. “Linkedin makes it really hard to demonstrate what you’re great at in the trades,” he said. “If you’re a great welder, one of the best ways to demonstrate that is to show your welds.”A machinist’s profile on WorkHands.In the same vein, the most prominent part of any WorkHands profile is a photo gallery. In this early adopter’s profile, photos of the student’s metalwork are placed more prominently than his experience or education history. Just like skillful code can be a ready calling card for a tech job, a well-welded piece of metal may be all a trades employer needs to see. WorkHands profiles also include sections you’d never see on LinkedIn, such as a place for workers to list the types of power tools they own and can use or a list of the workers’ licenses and certifications, used for operating heavy machinery or driving utility vehicles. But through testers, the WorkHands crew has met with the most enthusiasm with the photo gallery feature. “So many of the workers we talk to, we ask about their work and they pull out their phone and have pages and pages of photos of it,” said Cushing.  “They’re inherently proud of the work they do with their hands.”Keeping Social GoingFor this reason, the WorkHands crew believes that it can keep workers using the network even after they’ve already found a job. They can upload photos and approve of connections’ handiwork by clicking the “solid” button, a straight-talking version of Facebook’s “like.” Other features are on the way, too. This quarter, Cushing hopes to launch private networks for technical schools, employers, and other organizations, a mobile app, and a job board. Right now WorkHands is free for workers and employers alike, but eventually the network will make money by charging companies for their job listings. Already, WorkHands has helped a handful of students at Laney College in Oakland, CA find jobs at a local ironworking company. The network has worked well for students, who are already constantly online, and for companies, which before have never had a network to find welders, woodworkers, and other skilled laborers all in one place. The blue collar Internet already existed, said Cushing. They just needed the right tools.“The assumption that this workforce isn’t already online is something we’re really trying to challenge,” said Cushing.Image of WorkHands team courtesy of WorkHands. Tags:#Blue Collar#employment#LinkedIn Facebook is Becoming Less Personal and More Pro…center_img Related Posts The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verificationlast_img read more

Narvasa insists he’s ‘always ensured parity in all decisions’

first_imgKammuri turning to super typhoon less likely but possible — Pagasa Don’t miss out on the latest news and information. “Why did he have to use us to justify his decision?” the team’s statement said.Narvasa defended himself regarding the issue, saying that he “did not have any bad intentions” when he shared the information to the media.“I received the trade from (TNT governor) Rickie Vargas and (alternate governor) Pato Gregorio. They found my statement mentioning that it was uncalled for. I told them, when I said that, I was just telling the story. I did not mean to discredit you or disrespect them, but they found it very offensive,” he said.The league’s ninth commissioner said that if governors had an issue with his decision, they should have made an appeal in the weekly board meetings as predicated in the PBA by-laws, a move which is in contrast to the Board’s agreement days prior expressing their “all-out support” for his decision.“In any trade, there is a recourse. If the commissioner has made a grave mistake, anyone from the Board of Governors can appeal the decision of the commish as long as it wins by a vote of two-thirds. They can review, they can reverse, and/or modify the decision of the commissioner. It’s in the by-laws and constitution. It’s specifically written there,” he saidADVERTISEMENT Narvasa remains defiant: I’m fighting for principle QC cops nab robbery gang leader, cohort Typhoon Kammuri accelerates, gains strength en route to PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding “Therefore, let’s say I made a grave mistake in this trade, they have the recourse among themselves in a special meeting to hold the trade. They have 10 days to make the complaint, so that means the trade is on hold and it’s not approved. Even if the commissioner approved it already, if there is an appeal to the chairman, they can review, they can modify, or reverse my decision, which they did not adopt.”Narvasa shared that he is saddened by the recent turn of events which cast the league in a bad light.“I feel bad more for the PBA. I was already involved in the private sector and I was happy there. But I was willing when they asked me to do the sacrifice in trying to balance their interests,” he said. “Now, they wanted to get me out of the way and I don’t know where that’s coming from, but that’s the situation.”The executive then stressed the necessity for the Board to convene and mend these issues quickly to maintain the credibility the Office of the Commissioner holds going forward.“I hope the Board of Directors talk among themselves already. I want it to be clarified for future commissioners. I know I’m here temporarily. There will be another commissioner here. Everybody wants to make sure that he has to remain independent. He cannot be influenced by any team. He cannot be frightened,” he said. Trending Articles PLAY LIST 00:50Trending Articles01:33‘We are all suffering,’ Panelo says of commuting00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA MOST READ LATEST STORIES Read Next Japan ex-PM Nakasone who boosted ties with US dies at 101 Brace for potentially devastating typhoon approaching PH – NDRRMC Photo by Tristan Tamayo/ INQUIRER.netEmbattled PBA commissioner Chito Narvasa has heard enough and said that despite all the controversies hurled his way, parity has always been his priority since he assumed his post.Narvasa said that he always tried to give everyone a fair shake, citing his approval of TNT’s trades to secure the top selections in the 2015 PBA Draft.ADVERTISEMENT “What call for parity are they talking about? I have always ensured parity in all decisions I made as commissioner, not only in the trade involving Kia and San Miguel Beer, but even when TNT acquired the first round picks of Kia and Blackwater in the past to get Mo Tautuaa and Troy Rosario,” he said on a statement in Thursday.The KaTropa first got Blackwater’s first rounder, which turned out to be Tautuaa, in exchange for Larry Rodriguez and the former’s 2015 first rounder a year prior, before dealing with then-Mahindra for the second overall pick Rosario for Aldrech Ramos, Nino Cañaleta, and Rob Reyes.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutTNT has been vocal of its displeasure of Narvasa following his approval of the San Miguel-Kia trade, which sent 2017 top overall selection Christian Standhardinger to the Beermen.The KaTropa management also hit Narvasa for allegedly dragging them into the issue after the league executive bared that assistant team manager Magnum Membrere also submitted the Fil-German’s application papers, a duty Membrere did in “as a representative of Smart Gilas.” Stronger peso trims PH debt value to P7.9 trillion View commentslast_img read more

FEU’s Dennison sets career-high amid jeers from DLSU crowd

first_imgFor the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. The graduating guard said the jeers only fueled him to play better and he played his best game yet, putting up a career-high 21 points to go along with seven boards, and four assists.“Those boos were added motivation for me,” said Dennison, whose previous career-high of 13 points also came against La Salle, in Filipino. “People close to me know that whenever the crowd is against me I play usually harder.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingDennison was also efficient from the floor going 10-of-14 overall and 9-of-12 in the two-point region.Also, Dennison’s 21 points are almost half of his total production from Season 79. He only scored 45 points the entire season last year. Trump signs bills in support of Hong Kong protesters Robredo should’ve resigned as drug czar after lack of trust issue – Panelo LATEST STORIES De Ocampo goes to Meralco in three-team trade Sports Related Videospowered by AdSparcRead Next Photo by Tristan Tamayo/INQUIRER.netFar Eastern University lost its opener against defending champion La Salle but another story was Ron Dennison’s personal battle against the crowd in white-and-green inside Mall of Asia Arena Sunday.Dennison was the focus of the La Salle faithful’s hatred, which stemmed from an on-court scuffle involving the Tamaraws and Green Archers in the Kadayawan Cup a few weeks back.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ Celebrity chef Gary Rhodes dies at 59 with wife by his side View comments “I want to show to the La Salle crowd that I can play cleanly,” said Dennnison. “I think they saw that. They aren’t blind for all I know.” Don’t miss out on the latest news and information. Celebrity chef Gary Rhodes dies at 59 with wife by his side Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Lacson: SEA Games fund put in foundation like ‘Napoles case’ NATO’s aging eye in the sky to get a last overhaul Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’last_img read more

Four Ways the Internet Is Transforming Small Business

first_img Topics: Much of my current thinking on small business strategy has been shaped by how the nature of business is being transformed by the Internet. Below are four internet-caused business transformations that disproportionately benefit small businesses that are prepared to leverage them.1. Increasing Market “Efficiency” The most striking thing to me about the internet is how it tends to make all markets more “efficient.” The story I heard that really drove this home for me was when I heard that eBay’s founder started the company because he was a rabid collector of Pez candy dispensers and his rolodex did not include enough people of similar interest, so he started a marketplace where people could trade this niche good. The rest is history with eBay being the ultimate connector of sellers of niche goods (vintage Burberry jackets, Fred Lynn baseball cards, Jerry Garcia Band posters, etc.) to buyers of these niche goods who could not otherwise find them in their mall or through their rolodex. As my co-founder says, the internet is great at connecting makers of left-handed monkey wrenches with left-handed plumbers around the world. It turns out that most small businesses (and startups) have relatively niche-y products that they generally sell to companies in their rolodex and companies two degrees away from their rolodex. The internet disproportionately favors small businesses since it enables them to position their niche goods to people shopping for that particular niche good regardless of the numbers of degrees of separation from their rolodex.2. On the internet, no one knows you’re a small-business. At the risk of being cliché, I have included a cartoon that sums up this transformation for me pretty well. When someone hits your website for the first time based on a Google search, the surfer has no idea if you are a one person company or a one thousand person company, they are just looking for a solution to meet a need. Most small businesses I know have a website that is a copy of their old brochure. The problem with the website starts with the fact that it cannot be changed without serious brain-damage, so it’s positioning is as generic (least niche-y) as possible. The rationale here is si mple: When small business owners write the content for their website, they tend to play it “safe” and keep things generic so as to drive away the least number of customers. Since they can’t change things, they feel that keeping it generic is safer (because they don’t know when they’re going to change it again). The other problem is that the website is not seen by Google as relevant — if you type in the name of the company it is found, but if you type in the market description, it is buried, which essentially means it is non-existent beyond your rolodex.3. Changing Nature of Business Shopping I had been consulting for a 25-person venture-backed security software company in Boston for a few months on sales and marketing before getting consumed by my current mission . What struck me was how the folks running the software company were using the “best practices” from the 1980’s and 1990’s to try to attract prospects and convert them to customers and how utterly broken those practices were in light of how the internet has transformed the way buyers of their types of goods had changed the way they shop. Ten years ago, a potential customer for this type of niche/new security software would likely go to a Gartner conference, talk to their IBM rep, talk to their Symantec rep, or call Deloitte & Touche. If the potential customer was referred to the software company by one of the major vendors, the prospect would likely engage one of the vendor’s sales reps who would be their primary source of information on their products. In other words, the entire sales process involved them talking with humans. Today, a potential customer for this type of niche/new security software would likely start by searching the phrase describing it into Google. They would then likely visit any of the top vendor websites Google served up, they would likely consume any blogs they found on the topic from the vendors or analysts or customers of the vendor, and they would likely participate on the blog of the vendor that most closely matched their criteria. Once the potential customer had narrowed things down pretty well and was already well educated, then she would likely “self-select” with that vendor through a form on their website. At this point, a salesperson would engage the potential customer and quickly realize that the potential customer knew about as much about the products as he did. The interesting thing about this example is how ten years ago the whole sales process involved a sales person from the vendor feeding asymmetric information to the prospective customer. Today, the top half of the sales process is completely out of control of humans on the vendor side. It was frustrating to hear the software vendor’s salespeople wonder where the leads were. The reality is that there are potential customers out there for their products, but the prospects’ self-identification just occurs a whole lot later in the sales process. The problem this particular software company had was that its website was not “seen” by Google when you did simple searches on their marketplace because it was not optimized, so they ended up having to spend a ton of money on Google AdWords™. Their website was hard to change, so they stuck with lowest common denominator language which put them in a shark tank from an SEO (Search Engine Optimization) perspective. Also because it was hard to change, they were not able to create custom landing pages/messaging based on where the searcher came from. Their website did not have a blog where potential customers could intellectually engage with the founders and technical architects who they really wanted access to (not the sales folks). …I see this set of problems repeat itself in 99% of all small businesses and startups. Business has changed and there needs to be a new set of tools to help you take advantage of the change.4. Changes In Knowledge Creation & Retrieval I spent much of my career implementing and selling knowledge management systems. The problem with knowledge management systems is that everyone wants the knowledge that collectively comes out of the system, but no one wants to feed the system. It turns out that even just a few extra mouse clicks to share a nugget of knowledge in a centralized system is more than 90% of users are willing to do. I suppose there are a couple of reasons for this. First, those few extra mouse clicks are a few extra minutes at the office versus at home with their family. Those few extra mouse clicks help the company, but might not do anything to fundamentally improve their bonus that year. This is a somewhat pessimistic view, but I suppose some of their rationale might be that information is power and the lack of transparency increases leverage. Much has been written about the new crop of web2.0 applications. In my mind, the thing that web2.0 companies got right is a new way of thinking about knowledge management. For example, I use a product called del.icio.us which has replaced my browser based web favorites. Del.icio.us gives me a better way to organize my web favorites (via tags v. folders) than my browser did which helps me personally. The really sophisticated thing that del.icio.us does is that it leverages my (and all its other users) self serving behavior to incidentally create value for the network by giving users a powerful new way to search on articles that is driven by the masses versus driven by some media company. There are numerous other examples of these systems which are fundamentally better at incentives to contribute knowledge which ends up creating much more knowledge. – Brian Halligan Marketing Trends Originally published Oct 2, 2006 7:10:00 PM, updated May 08 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

8 Great Tips From An Email Marketing Maven

first_img Email Marketing Originally published Nov 3, 2008 4:10:00 PM, updated October 30 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Scott Kirsner from The Boston Globe posted a video interview on his blog today with Gail Goodman, CEO of Constant Contact .  We’re really big fans of Gail here at HubSpot.  She is, as we say in Boston, “wicked smart” and an exceptional entrepreneur (ConstantContact went public last year).  HubSpot is fortunate enough to have Gail on our board of directors. Oh, and by the way, Gail knows a thing or two about email marketing.  ConstantContact has over 200,000 customers. Quick Tips From An Email Marketing Maven 1.  It’s all about relevance.  Be interesting.  Don’t be self-serving.2.  Keep it short and sweet so people read it immediately.  “I’ll get to it later” is the kiss of death.3.  Don’t revert to your “formal” voice when writing.  You’ve got a personality, show it.4.  Put a teaser in the email, and a link back to your website.  Engage them there.5.  Links in the email are great because they’re trackable.  You can figure out what’s working.6.  Once a month is about the right level of frequency for most small businesses.7.  Two things that get your email opened: #1:  “From” and #2 “Subject”. 8.  Most important:   Be Empathetic!   If you “listen between the lines” in the video, you’ll see several times where Gail suggests asking yourself “how would you react?”All things considered, we’d rather you focus on inbound marketing .  But, if you’re spending some energy on email marketing, you might as well do it well and get your messages read. Topics:last_img read more

5 Common Press Release Mistakes, And How to Avoid Them

first_imgDidyou know press releases can also be used to help your website rankbetter in Google, target specific keywords and build links into yourwebsite? 4) Don’t embed multimedia in your press releases. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 2) Don’t forget to use anchor text. Pressreleases can make great company blog posts. Why not take an adaptationand put it on your blog? It’ll reach another audience and it’s a great way to repurpose important content. Anchor text tells Google what a link is about. Take afew minutes to review your press release and look for words that youwant to rank for. Link those words back to related, internal pages as anchortext. We will be announcing those results on our May 20th webinar. Learn what happens behind-the-scenes after you submit a press release. Miss the live webinar? Flickr Photo: RobW Postit on your own website instead, and include a link to it in your release.It’d be a shame if people started linking to the press release insteadof your site. Also, multimedia capabilities tends to be a lot more expensive than regular releases. Why dish out the extra cash? to check.  For now, here’s five common mistakes that any marketer or business owner can easily fix when creating press releases. 3) Don’t use Gobbledygook words. Gobbledygook Grader Catch the archive here The mostcommon link in a press release is the company website in theboilerplate. Don’t let this be the only link youuse. Make sure you aretaking advantage of every opportunity to link back to interior pagesthat often don’t receive any links at all. to learn how to best optimize your press releases to get more links. Topics: 5) Don’t forget to post your press release to your blog. They mean nothing to peopleor search engines. Flashy words as headlines also hurt a release’sability to be syndicated, or reposted, on other websites. Usekeyword-rich language that is straight forward. Use free tools like 1) Don’t only link to your main website. Watch the Webinar: New Research on Creating News Releases That Work HubSpot recently conducted a study to learn how best to usepress releases as a means to help your website perform better in searchengines. ( ) Public Relations Originally published May 15, 2009 8:26:00 AM, updated October 20 2016last_img read more

4 Lessons to Learn from Google’s SEO Mistakes

first_img Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. that outlines how Google’s own products and webpages rank in the company’s search engine. Despite what you may expect, Google has a fair amount of SEO work to do for its own web properties according to the report.  4. Conduct a Regular Audit of Web Properties — From the sheer volume of data and aspects of search engine marketing covered in the report, it is easy to see that a wide range of factors and executions impact both on-site and off-site SEO. When it comes to tasks like URL naming, redirects, title tags, etc., having not only a clear strategy but also a defined organizational process will help to ensure that all the small but 1. Successful Search Engine Marketing Needs Processes and further examine other ways your business may learn from Google. — Does your company website or blog impact how your brand is perceived? Yes. Take a minute to think about what many of your customers see before they even arrive at your website: your search results in Google. Take a look at the image below that shows a result from a Google property in which the search result, instead of a brand-friendly description, included legal policy text. The Web is not linear; potential customers come from different places and visit your site from various pages. URL structure is a simple but important aspect of Ensuring that your brand is properly represented in search results Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack critical aspects of SEO is an important branding measure.   SEO Report Card search engine marketing Download our 4 Lessons to Learn from Google’s SEO Mistakes . When potential customers see URLs for your web properties, they need to be consistent. For example, if your organization uses the format CompanyDomain.com/ProductPages, as you expand the site, this format needs to remain the same. Additionally, other popular URL types such as Product.CompanyDomain.com should send visitors to the preferred URL format CompanyDomain.com/ProductPages. This type of consistency helps to set user expectations. SEO for Lead Generation Kit search engine optimization for lead generation kit When businesses think about search engine optimization, they often go straight to thinking about how well they can rank in Google’s search results. Interestingly enough, the search engine giant has released an —  In the examination of Google’s data, it is easy to overlook that the most important thing Google did was to invest the time and resources to actually conduct an audit. By setting a regular audit, it makes the process easier to maintain. Audits, while time consuming, can be great projects for marketing team members to better understand how search engines work. SEO report card 2. SEO Impacts Branding Check out the entire . Does your business conduct a regular audit of its online properties? get completed every time. Originally published Mar 3, 2010 2:28:00 PM, updated October 20 2016 Topics: Technical SEO 3. Pick a URL Format and Stick with It —last_img read more

How to Kill Your Viral Marketing Contest

first_img Social Media Marketing Book extended play . The opening slot on Slash’s Monster Energy Bash Well, I’ve been a huge Slash fan since I first heard GNR in L.A. in 1987. Over the years, I’ve dressed up as Slash for Halloween (alongside a beautiful Axl), photographed him in venues large and small, and attempted to play with the world’s most fun GNR tribute band, Mr. Brownstone. Topics: (votes in our case). In fact, the contest organizers gave a magnet for traffic, inbound links, viral interest and ultimately conversions This is a guest article written by Ilya Mirman, VP Marketing at Cilk Arts, a HubSpot friend and customer. You can follow Ilya on Twitter Live Webinar: The Science of ReTweets With Dan Zarrella Your Next Record viral marketing tools and techniques Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Let’s jam?! $10,000 in new gear and endorsement deals from Ernie Ball Music Man The ” Reserve your spot now DM me Remove the “need to register in order to vote” hurdle. You’ll be glad you did. There will be a ton more traffic and votes, which will further help separate the wheat from the chaff. (And yes, I’ll be first to admit that “Motel Detroit” is chaff.) You’ll also get: The good news is that the contest will go on for several more weeks. So, Vote for Filthy Knuckle . our band page A $10,000 Guitar Center shopping spree What to do NOW? , produced by producer Mike Clink (of Guns N’ Roses, Megadeth, Mötley Crüe) some great advice on how to promote your band for a 30 minute overview of the Science of ReTweets! Originally published Mar 16, 2010 8:30:00 AM, updated October 20 2016 BUT: The contest organizers — perhaps unwittingly — added a HUGE speed-bump into the mix.  In order to vote, fans must first REGISTER, answering all sorts of questions and sharing data they might not want to share just yet (e.g. their contact info, demographics, etc.). The result is that this inevitably reduces the pass-along value. Rather than Filthy Knuckle is Born Viral Campaigns An editorial feature on your band in Guitar World magazine Date and time: , and we wrote/recorded/mixed three songs in an evening. (Two of them suck, but one has actually grown on me: “Motel Detroit.” I think it’s sloppy, but has an arc…) The Speed Bump viral spreading So when I heard about the contest, I thought it’d be a blast to participate. With a couple friends, I formed the “supergroup” I have three suggestions: Filthy Knuckle 1. Guitar Center: And while some friends have certainly helped spread the word about Filthy Knuckle, I know the hurdle has cost us at least one substantial endorsement: that of my brother, 2. HubSpot blog readers: Friday, March 19, 2010 at 1:00pm ET  ! (Seriously — there’s no better way to communicate the problem with the registration hurdle than hijacking the contest in a fun direction.) A 3-song , and you have a shot at the greatest prize in the universe:  to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.. . No, it’s not because he still holds a grudge for his broken thumb or stitches on both eyebrows acquired during the decade that I was bigger than him. Rather, he didn’t want to impose on his 26,000 Twitter followers to go through the contest registration hassle. Photo courtesy of Tim Griffin. And then it was off to the races: use all the things HubSpot has taught us about turning comedian Eugene Mirman Many of the bands have figured this out and have found a bit of a way to game the flawed system: since we are all registered, it’s far easier for us to vote for each other than to get unregistered friends (and their friends) to vote. As a result, we are seeing bands offering to trade votes, become each others’ fans, etc. The top band has 15 fans…we have 11. WTF?! (with each person voting and then telling at least one other potential voter about it), we now have a dramatic reduction filter of 95-98% at each connection, given that the vast majority would not bother to register. So for all the work and investment Guitar Center and Slash put into promoting this, building widgets for people to share via Facebook and MySpace, every visit when that hurdle is in place represents a missed opportunity. (By the way — how’s Filthy Knuckle doing? Ridiculously awesome, for some strange reason. With a Buzz Factor of 99.59, we are in the top 20 out of the 3,500 bands. I seriously can’t figure that out, because these are real musicians, many with a great sound.) 3. Slash: Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the ” contest has all the makings of an absolutely kick-ass idea. Submit your band’s songs, promote it using Slash (the legendary guitarist from Guns N’ Roses) will write, record and perform your single. into @IlyaMirman in the age of the Internet — network, embed, drive press, etc., — and they’ve come up with “Buzz Factor,” a metric based on band views, plays, etc.last_img read more