Broadman steps up, B52s pull away late in win over Ringtails

first_imgIt was close until it wasn’t as the Humboldt B52s scored five runs in the eighth inning to turn a 3-2 lead into an 8-2 advantage, beating the visiting Redding Ringtails 8-2 Friday night at Bomber Field.B52s’ pitcher Craig Broadman, who entered Friday’s game with an ERA north of 30, entered the game with the bases loaded in the second inning after starting pitcher Luis Pimentel went down with a left arm injury after being struck by a line drive.Broadman got out of the jam with little damage, …last_img read more

Corporators under Thane police radar

first_imgThe Thane Police’s probe into extortion accused Iqbal Kaskar’s alleged links with political figures has identified at least three corporators from Thane, who are now under the police scanner. Officer said that the number is likely to increase over the next few day.Dawood’s name usedExtortion Iqbal, the younger brother of wanted fugitive Dawood Ibrahim Kaskar, was arrested late on Monday night for allegedly extorting a Thane-based builder by using Dawood’s name. Two others, Mumtaz Sheikh and Israr Ali Sayed, were also arrested for aiding Iqbal in the racket.last_img read more

SMB-Kia trade deal on hold

first_imgThe impending trade that would send the No. 1 overall Draft pick, who could be Christian Standhardinger, to San Miguel Beer has yet to gain approval from the Philippine Basketball Association.A league source on Monday said PBA commissioner Chito Narvasa would sit down with Kia Picanto board member Bobby Rosales and clarify the reason why they are trading away the top pick.ADVERTISEMENT Stronger peso trims PH debt value to P7.9 trillion Blackwater, which owned the top pick in the last two seasons, will be selecting third. Kin of Misamis Oriental hero cop to get death benefits, award — PNP Kammuri turning to super typhoon less likely but possible — Pagasa QC cops nab robbery gang leader, cohort Typhoon Kammuri accelerates, gains strength en route to PH Don’t miss out on the latest news and information. Japan ex-PM Nakasone who boosted ties with US dies at 101 LATEST STORIEScenter_img Brace for potentially devastating typhoon approaching PH – NDRRMC MOST READ CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Leo Austria, SMB wary of ‘more experienced’ Hotshots ahead of PBA Finals rematch PLAY LIST 01:33Leo Austria, SMB wary of ‘more experienced’ Hotshots ahead of PBA Finals rematch01:07No. 1 pick Standhardinger’s monster game further fuels SMB debut hype01:28’Walang bigayan’: Expect all-out war between sister teams Magnolia, San Miguel01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Read Next Generika out to bounce back from opening-day loss Rosales is out of the country on a business trip.The Draft is scheduled this Sunday at Robinsons Place Manila with the 6-foot-8 Filipino-German likely to be made the top pick and Kiefer Ravena, the former UAAP Most Valuable Player with Ateneo, second overall.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutStandhardinger will reportedly play for the Hong Kong Eastern Lions in the Asean Basketball League.NLEX, who holds the second pick, has made it no secret that they would go for Ravena in the event that Standhardinger is picked first. View commentslast_img read more

Study: Educating Your Customers About the Web Could Make Them Smarter

first_imgUsing Google to search the internet is more than just good for your customers, it can make them younger and smarter! Download the free webinar American Journal of Geriatric Psychiatry, Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Asmarketers, it is important to realize that many of your customers maynot be as familiar in the ways of the Web as you are, and educating yourcustomers – no matter their age – will result in long-term gains foryour company.  Translation?  Those actively using the Internet had twice as much brain activity than the non-Web-savvy group.    peoplewho search the Internet regularly are stimulating areas of theirbrains, which may affect the efficiency of how the brain encodes newinformation.   to learn how to turn yourwebsite into an internet marketing machine. Asthe brain ages, a number of structural and functional changes occur,which can impact how we process thoughts. According to a recentlypublished study in the Image is of Ivy Bean, the world’s oldest Twitterer at 105 years of age. (Courtesy of U.K.’s Now, time to teach Grandma how to Google. Daily Mail). Want to learn more about how you can useinbound marketing to grow yourbusiness? Webinar: RethinkingMarketing UCLA researchers scanned the brains of 24 men andwomen aged 55 to 78 and discovered that the effects of web surfinglasted long after they logged off.   This is “encouraging to learn thatfor even a relatively short period of time spent using a computer, itcan result in enhanced brain activity function,” says study author Dr.Gary Small.  He continues, “Our most striking finding was that Internetsearching appears to engage a greater extent of neural circuitry thatis not activated during reading.”   Originally published Oct 28, 2009 3:30:00 PM, updated March 21 2013last_img read more

4 Lessons to Learn from Google’s SEO Mistakes

first_img Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. that outlines how Google’s own products and webpages rank in the company’s search engine. Despite what you may expect, Google has a fair amount of SEO work to do for its own web properties according to the report.  4. Conduct a Regular Audit of Web Properties — From the sheer volume of data and aspects of search engine marketing covered in the report, it is easy to see that a wide range of factors and executions impact both on-site and off-site SEO. When it comes to tasks like URL naming, redirects, title tags, etc., having not only a clear strategy but also a defined organizational process will help to ensure that all the small but 1. Successful Search Engine Marketing Needs Processes and further examine other ways your business may learn from Google. — Does your company website or blog impact how your brand is perceived? Yes. Take a minute to think about what many of your customers see before they even arrive at your website: your search results in Google. Take a look at the image below that shows a result from a Google property in which the search result, instead of a brand-friendly description, included legal policy text. The Web is not linear; potential customers come from different places and visit your site from various pages. URL structure is a simple but important aspect of Ensuring that your brand is properly represented in search results Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack critical aspects of SEO is an important branding measure.   SEO Report Card search engine marketing Download our 4 Lessons to Learn from Google’s SEO Mistakes . When potential customers see URLs for your web properties, they need to be consistent. For example, if your organization uses the format CompanyDomain.com/ProductPages, as you expand the site, this format needs to remain the same. Additionally, other popular URL types such as Product.CompanyDomain.com should send visitors to the preferred URL format CompanyDomain.com/ProductPages. This type of consistency helps to set user expectations. SEO for Lead Generation Kit search engine optimization for lead generation kit When businesses think about search engine optimization, they often go straight to thinking about how well they can rank in Google’s search results. Interestingly enough, the search engine giant has released an —  In the examination of Google’s data, it is easy to overlook that the most important thing Google did was to invest the time and resources to actually conduct an audit. By setting a regular audit, it makes the process easier to maintain. Audits, while time consuming, can be great projects for marketing team members to better understand how search engines work. SEO report card 2. SEO Impacts Branding Check out the entire . Does your business conduct a regular audit of its online properties? get completed every time. Originally published Mar 3, 2010 2:28:00 PM, updated October 20 2016 Topics: Technical SEO 3. Pick a URL Format and Stick with It —last_img read more

How to Kill Your Viral Marketing Contest

first_img Social Media Marketing Book extended play . The opening slot on Slash’s Monster Energy Bash Well, I’ve been a huge Slash fan since I first heard GNR in L.A. in 1987. Over the years, I’ve dressed up as Slash for Halloween (alongside a beautiful Axl), photographed him in venues large and small, and attempted to play with the world’s most fun GNR tribute band, Mr. Brownstone. Topics: (votes in our case). In fact, the contest organizers gave a magnet for traffic, inbound links, viral interest and ultimately conversions This is a guest article written by Ilya Mirman, VP Marketing at Cilk Arts, a HubSpot friend and customer. You can follow Ilya on Twitter Live Webinar: The Science of ReTweets With Dan Zarrella Your Next Record viral marketing tools and techniques Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Let’s jam?! $10,000 in new gear and endorsement deals from Ernie Ball Music Man The ” Reserve your spot now DM me Remove the “need to register in order to vote” hurdle. You’ll be glad you did. There will be a ton more traffic and votes, which will further help separate the wheat from the chaff. (And yes, I’ll be first to admit that “Motel Detroit” is chaff.) You’ll also get: The good news is that the contest will go on for several more weeks. So, Vote for Filthy Knuckle . our band page A $10,000 Guitar Center shopping spree What to do NOW? , produced by producer Mike Clink (of Guns N’ Roses, Megadeth, Mötley Crüe) some great advice on how to promote your band for a 30 minute overview of the Science of ReTweets! Originally published Mar 16, 2010 8:30:00 AM, updated October 20 2016 BUT: The contest organizers — perhaps unwittingly — added a HUGE speed-bump into the mix.  In order to vote, fans must first REGISTER, answering all sorts of questions and sharing data they might not want to share just yet (e.g. their contact info, demographics, etc.). The result is that this inevitably reduces the pass-along value. Rather than Filthy Knuckle is Born Viral Campaigns An editorial feature on your band in Guitar World magazine Date and time: , and we wrote/recorded/mixed three songs in an evening. (Two of them suck, but one has actually grown on me: “Motel Detroit.” I think it’s sloppy, but has an arc…) The Speed Bump viral spreading So when I heard about the contest, I thought it’d be a blast to participate. With a couple friends, I formed the “supergroup” I have three suggestions: Filthy Knuckle 1. Guitar Center: And while some friends have certainly helped spread the word about Filthy Knuckle, I know the hurdle has cost us at least one substantial endorsement: that of my brother, 2. HubSpot blog readers: Friday, March 19, 2010 at 1:00pm ET  ! (Seriously — there’s no better way to communicate the problem with the registration hurdle than hijacking the contest in a fun direction.) A 3-song , and you have a shot at the greatest prize in the universe:  to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.. . No, it’s not because he still holds a grudge for his broken thumb or stitches on both eyebrows acquired during the decade that I was bigger than him. Rather, he didn’t want to impose on his 26,000 Twitter followers to go through the contest registration hassle. Photo courtesy of Tim Griffin. And then it was off to the races: use all the things HubSpot has taught us about turning comedian Eugene Mirman Many of the bands have figured this out and have found a bit of a way to game the flawed system: since we are all registered, it’s far easier for us to vote for each other than to get unregistered friends (and their friends) to vote. As a result, we are seeing bands offering to trade votes, become each others’ fans, etc. The top band has 15 fans…we have 11. WTF?! (with each person voting and then telling at least one other potential voter about it), we now have a dramatic reduction filter of 95-98% at each connection, given that the vast majority would not bother to register. So for all the work and investment Guitar Center and Slash put into promoting this, building widgets for people to share via Facebook and MySpace, every visit when that hurdle is in place represents a missed opportunity. (By the way — how’s Filthy Knuckle doing? Ridiculously awesome, for some strange reason. With a Buzz Factor of 99.59, we are in the top 20 out of the 3,500 bands. I seriously can’t figure that out, because these are real musicians, many with a great sound.) 3. Slash: Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the ” contest has all the makings of an absolutely kick-ass idea. Submit your band’s songs, promote it using Slash (the legendary guitarist from Guns N’ Roses) will write, record and perform your single. into @IlyaMirman in the age of the Internet — network, embed, drive press, etc., — and they’ve come up with “Buzz Factor,” a metric based on band views, plays, etc.last_img read more

Lessons in Web Site Optimization Using Website Grader

first_img Company: Mesiro & Fink – Website Grader Score: 6 Put a telephone field on the form No Blog! Website Design Attach the social media efforts Add geographical keywords was an easy fix and one to surely juice up their SEO presence.    .  Please submit your site and we’ll look forward to talking to you live! weekly With a score of 96, you’d think there might not be much room for improving. Wrong!  Mike and I both found a few areas we thought this website could do better.   to the title tags. Company: BT-TelConsult – Website Grader score: 44 the knocked-out white on black background, a favorite of designers around the world, yet notoriously difficult to read.   Start a blog 2.   A company of this size is perfectly poised to leverage their army of consultants in talking about the Telecommunications vertical.  They could have tons of blog posts that would help them with the next key point. Use more pictures Originally published Mar 30, 2010 2:00:00 PM, updated October 20 2016 1. .  The form is nice and visible but the immediate need for someone with their skill set might necessitate a telephone call instead of an email. Move away 5. This is a big company.  British-Telecom could afford to do just about anything they wanted, right?  Well, it appears that they might want to consider a few tweaks to their site if they want people to contact them. and we’ll do everything live!  2. Our first effort at a live HubSpot live optimization event Tuesday, April 6 at 1 PM for our next Live Optimization Webinar 3. This new site has a very passionate business manager, Katherine.  We were able to talk to her about this site at great length and it was great to have an opportunity to understand how a creative person sees the web.  There were a few points we wanted to help Katharine with and most of them had to do with design.  to their blog and make sure the posts are more educational and less self-promotional in nature. 1. was better than we expected (thank goodness!).  We were prepared with a few web sites to review with the 1500 registrants of our This is a new site and we wanted her to do more than a few things in order to optimize it. email form Our suggestions for improvements: 2. on their Home Page.  So many offers, it is very distracting. of portraits and wedding photography in the site, especially on the home page.  The beautiful butterfly is nice, but it is not their business.   webinar 1. , more frequently which would give them more inbound links Join us on that has some excellent content on it directly into the website.  The content would be a terrific lead generation tool for this site. Contribute more actively Reduce the amount of Call to Action clutter Connect the blog 3. from frames in the web site.  The difficulty of having two bars to navigate can be confusing. they are making to the website and make sure the name of the firm is being used in their Twitter handle.  Currently, they are using a more generic name to tweet. Eliminate .  With a blog providing regular content they will be able to generate more inbound links. This is a three-month-old site and has been nicely optimized by an SEO firm they hired, so their score of 6 came as a bit of shock to Cynthia when we talked to her during the webinar.  She’s concerned that this site is not generating the number of leads that they expected.  Here’s a few things that Mike & I thought might be helpful: 3. Stop using Information Mapping in the title tag and on every page, and Topics: 4. more content start utilizing descriptive, long-tail keywords and we were able to call two marketing managers and discuss what they were trying to achieve with their website and get real-time feedback.  be better if someone was looking for consulting help?   1. They had a telephone number on their site (if you looked for it) but wouldn’t an 3. Only 162 indexed pages.  Clearly, they need 2. Company: Information Mapping – Website Grader score: 96 (currently just 29!). Company: Photos by Orion – Website Grader Score: 21 Mike and I enjoyed it so much that we’re going to do this Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Use a Blog to Increase Organic Traffic

first_img Depending on your blogging software there could be different ways of editing your page title, URL and H1. If your software doesn’t allow you to make these changes, you need to think seriously about finding a new blogging platform. Date and time: 3) Publish and watch the results FeedBurner 2) Optimize your post around your keyword (Page Title, URL, H1) means more opportunities for keywords. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate. Once you’ve reached you’re limit for services, products, case studies, etc, it’s time to start getting serious about creating blog content. Google You also need to make sure that this phrase appears up front. A common mistake is for a company to put it’s name before it’s keywords in page titles. For example “HubSpot | How to use a Blog.” Instead you would want “How to use a Blog | HubSpot.” users understand that using general terms isn’t going to get them where they want to go. Instead, people typically search for keyword phrases, for example, ” .” As you can see in the results form keyword grader (see images below), the difference in difficulty drops from 96 for “blog” to 62 for “how to use a blog.” indexed pages In plain english, this means that there is actually a chance that I could rank for the keyword phrase “how to use a blog.” Granted, it doesn’t have a high search volume, but if you can rank for a dozen or more long tail keyword phrases related to the term “blog” you’ll end up with a significant amount of traffic. Let’s face it, unless you’re Blogger (which is owned by Google), Wikipedia, or WordPress, you’re not going to be taking the #1 search engine result for the term “blog” anytime soon. That’s okay, you can still get crafty and take a sizable chuck of traffic by thinking about the way people search. More often than not, the difference between a 50 page website and a 500+ page site is a blog. Because of this, blogging is an absolutely essential practice for SEO and traffic building. The number of terms that a website can rank for is directly related to the size of the site. More long tail keywords ! ,” or ” Most experienced Social Search for Lead Generation increasing your keyword rankings and growing your organic search traffic Ping-o-Matic The most important places to included keywords on any page of your site is in the page title, the URL and the H1 tag. This means that if you’re trying to rank for “how to use a blog” you need to make sure that phrase in that order in all three places. how to use a blog to increase organic traffic. 1) Identify keywords (be realistic) Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search.center_img Friday, May 7, 2010 at 2:00pm ET  Topics: Reserve your spot now how to blog Finally, an experiment: or . Photo Credit: Blog Optimization If it’s been more than a few hours since this post has gone live, open up a new browser tab and do a quick Google search for ” Finally, publish your post. Depending on how frequently Google and other search engines scan your site, it could take a few days or longer for your pages to be indexed and show up in Google. A simple tip to get your pages into search engines faster is to publish more often. When Google notices that a site is getting updated daily, it will scan the site more regularly. As an example, let’s say you want to increase the amount of traffic coming to your site for searches related to the term “blog.” Follow the steps below. will also help your blog posts get indexed faster. Lady Madonna , There are many great reasons for businesses to blog but one clearly stands out, ). Twitter The biggest objection I typically hear when I bring up the idea of blogging is, “what am I supposed to write about?” The answer, write about your keywords. Since you’ll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about ” Does this post show up on the front page? If so, do another search for “how to use a blog.” Does it show up again? Originally published May 3, 2010 1:00:00 PM, updated October 20 2016 Additionally, posting your RSS feed to how to use a blog Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]

first_img Topics: Mobile Marketing Originally published Sep 9, 2011 5:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. (I know what you’re thinking; holiday talk already?) But when planning your marketing strategy, programs, and campaigns, it’s important to take a step back and look at how consumers are using their mobile and tablet devices to drive in-store and on-device purchases.   Headlining the findings is a projection by Google that 15% of the total Black Friday searches will be from mobile devices based on historical growth rates.And, even more astounding, 34% of smartphone and 45% of tablet shoppers plan to start their holiday shopping this year before Thanksgiving, according to the research from Google. Adding to the “Can you believe we’re talking about Christmas already?” conversation, Google says, “Advertisers do not realize that mobile users actively search for last-minute holiday gifts and to locate stores to purchase these last-minute gifts.”In fact, Google projects that 44% of total searches for last-minute gifts and store locator terms will be from mobile devices this holiday season, based on historical growth rates. And those mobile searches drive in-store purchases: “65% of high-end (i.e. smartphone) device users report using their device to find a business and then make a purchase at that business in person,” according to the AdMob network holiday retail survey.Marketing TakeawayLike it or not, holiday shopping season is right around the corner. Because of its fast approach, and because mobile adoption among consumers in increasing every day, marketers must take the necessary steps to optimize their presence for mobile devices and take advantage of mobile marketing tactics to stay competitive this holiday season.Are you prepared to take advantage of such an increasing dependency on mobile search among shoppers? Is your website mobile-friendly? Can you leverage other mobile tools like QR codes, applications, or location-based services to grab the attention of this mobile demographic? While the holidays are approaching faster than we’d like to believe, there’s still time to jump on mobile marketing. Start optimizing your mobile marketing strategy today!Image credit: teamaskinslast_img read more

The Scoop on Facebook Mobile Ads: Are They Working? [Data]

first_img Originally published Oct 31, 2012 12:37:00 PM, updated October 01 2013 3) Promoted PostsAnother option for Facebook mobile advertisers is Promoted Posts, which allows you to promote your Facebook Page’s organic updates to friends of your fans — people who don’t necessarily already Like your page. That’s why, as a user, you might see a post from a brand you’re not a fan of appear in your News Feed; it’s because one of your friends has Liked that page. Here’s how it might look on a mobile device, also courtesy of Inside Facebook:4) Mobile App-Install AdsFinally, Facebook also offers Mobile App-Install Ads. With a look similar to Sponsored Stories, these ad units recommend games and apps instead of brand pages. When a Facebook user clicks on one of these ads, they are prompted to install apps on their mobile devices via iTunes or the Google Play store. Similar to Page Post Ads, these ads require no social context. Here’s how they’d appear on a mobile device:Data on Effectiveness of Mobile-Only Facebook AdsNow that you know what your mobile ad options are, I bet you’re wondering about that performance data we mentioned earlier in this post. Here’s what some advertisers are experiencing, as reported by Mashable:Nanigans (a company that purchases Facebook ads for clients) has experienced clickthrough rates on Sponsored Stories that are an average of 12 times higher on mobile than on desktop on average (similar to the preliminary data we covered back at the end of June). They’re also 45% less expensive. For Mobile App-Install ads, Nanigans also reported that its ecommerce clients have found that, post-click, those who download retailers’ apps often spend more money (and spend more often) compared to desktop visitors. In fact, people who make their first purchase on mobile are 2.5X more likely to make a second purchase, and they spend 8X as much money with a retailer over time. Ecommerce website Fab (a client of Nanigans), saw a 5X better return on its Mobile App-Install ads than any other mobile app download ad it placed on other networks, including Google and Yahoo!. In fact, 10% of people who join Fab from its iPad app make a purchase in the first week (compared to 3% on the web).Seems like mobile ads are still generating some impressive results for advertisers, even after they’ve had time to stew.Why Are Mobile Ads More Effective?So, why are mobile advertisers experiencing so much more success with mobile ads compared to their desktop counterparts? Here are some theories:1) They’re in-line with other Facebook content in the News Feed.All of the above-mentioned Facebook mobile ad units are served in mobile users’ News Feed, making them much more prevalent than a lot of other desktop ads. On Facebook’s web/desktop version, for instance, advertisers have additional options, including the display ads you see in Facebook’s sidebar. Because these types of ads are much easier to ignore and thus less effective, it’s important to understand that they would bring down the effectiveness of Facebook desktop ads as a whole, even though some particular ad options on the desktop (e.g. Promoted Posts) do only appear in News Feeds on the desktop version, and are thus much more effective than Facebook display ads.Therefore, it’d be interesting to know how this data breaks down when just comparing the effectiveness of mobile News Feed ads to desktop News Feed ads — excluding the desktop display ads. Back in June, for instance, we saw from a TGB Digital study that desktop News Feed ads were generating a 0.588% CTR at $0.63 CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86 CPC. This translates to 1.93x the CTR for mobile News Feed ads than desktop News Feed ads — and not at a huge cost.This shows that mobile ads were still more effective than desktop News Feed ads back in June … but is this still the case now?2) Facebook mobile is cleaner; there’s not as much to compete with.There are a lot fewer bells and whistles on Facebook’s mobile apps. There is no sidebar content to compete with (because there are no sidebars), and everything is generally less cluttered, focusing users’ attention mainly on what’s in their News Feed. This gives mobile ads a lot more face time with users.3) They’re still novel.Mobile-only ads are still fairly new and novel to users, and some of the clicks they’re generating may be owed to users’ curiosity or confusion about the new feature, as well as users clicking on ads accidentally. On the flip side, as a result, clicks may be less qualified, resulting in subpar post-click results. Marketers should keep this in mind as they’re tracking the performance of their Facebook mobile ads.Should Marketers Invest in Facebook Mobile Ads?As the data shows, it might just be worth experimenting with mobile advertisements. The mobile market is only growing, and Facebook reports that 60% of its users are mobile users, up from about 47% a year ago. Furthermore, mobile ad units are generally significantly less costly on average than print and online ads. According to former Wall Street analyst Mary Meeker’s annual internet trends presentation, the effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75.That being said, marketers are advised to proceed with caution. Because mobile ads are placed directly in the News Feed, Facebook will have to be careful not to overwhelm and bombard its mobile users with ads, which may result in a scaling problem as Facebook limits the number of ads it shows. And when competition for Facebook ads rises, so will their cost.If you plan to experiment with Facebook mobile ads, keep best practices in mind. Be specific in your targeting, and track your results compared to your ad spend.Have you experimented with mobile-only Facebook ads? What results have you seen thus far? Are they more effective than your Facebook desktop ads?Image Credit: {ErinKphoto} aka redcargurl 2) Page Post AdsYour second mobile ad option is Page Post Ads, which are larger ad units than Sponsored Stories and include a call-to-action to Like the page at the bottom of the ad. Page Post Ads aren’t dependent on social context; in other words, advertisers can target them to appear in News Feeds of users beyond fans and their friends. These ads can feature photos, offers, questions, videos, events, or links, as in the example below from Inside Facebook. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Advertising Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook’s desktop ads.As much as that piqued our curiosity, I think we can all agree that two weeks’ worth of data is hardly comprehensive enough to confidently gauge effectiveness. But now that mobile-only ads have been around for 4+ months, the data has had a bit more time to stew (mmm … stew). I digress …Yesterday, Mashable published an article that explores some of the more recent findings about Facebook’s mobile ads. Let’s take a look at what they uncovered so you can make a more informed decision about whether Facebook mobile ad spend makes sense for your business — you know, if you’re considering it.4 Facebook Mobile Ad Options for MarketersSo when we say “Facebook mobile ads,” what exactly are we talking about? There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users’ News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Facebook.com):1) Sponsored StoriesThese ads recommend brand pages or content to users based on their friends’ activities (social context). For example, you might notice “Pages You May Like” or other suggestions to Like certain brand pages your friends are already fans of, as you can see in the screenshot below (courtesy of Mashable). Topics:last_img read more