Traffic delays after accident in Inishowen

first_imgThe emergency services are at the scene of a car accident between Tooban and Burnfoot.The accident, which happened near Tooban school, occurred shortly after 9am on Wednesday.Gardai are at the scene of the accident. It is not known if anybody has been injured in the crash.Short tailbacks are to be expected.Traffic delays after accident in Inishowen was last modified: May 15th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:buncranaBurnfootDerryInishowenToobanlast_img read more

Top 10 Most Egregious SEO Mistakes

first_img SEO Originally published Mar 13, 2008 11:08:00 AM, updated March 21 2013 As an Internet Marketing Advisor at HubSpot, I get to talk to all of the people who are interested in learning more about our inbound marketing system and who want to do internet marketing more effectively.Some of them know that they want our help; know what they need to do and they have a pretty good idea of how to do it. They just need some guidance and the right tools and systems in place.Most people, though, still have a lot to learn. Search Engine Optimization, although only a piece of what we help people do, seems to be the most common challenge that causes people to initially seek our help. It’s also the thing that people seem most confused about, as well as the thing that people make the most mistakes doing, whether they have a SEO consultant involved or not.The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….Publish new GREAT content on new pages on your website REGULARLY.People get so confused about SEO. They are usually just wrapped up in all of the details.But, if you want to do SEO correctly, there’s one thing that you will spend the majority of your time doing: writing great content.We’re talking 90% of the time you spend doing SEO should be spent writing about you, your industry, your business, your products, your services and the problems you solve for your clients. All stuff that should be second nature to you.Yeah. You need to learn a few other things.But, if you can write, you can do SEO. The rest can be taught. And the rest should not distract you from writing.Unless… you fall victim to one of these mistakes.Top 10 Most Egregious SEO MistakesDavid Letterman Style, here it is:#10. You’re optimizing your website around really common (probably really popular) keywords that you’ll never be able to rank for. In the last week, I’ve had two people tell me they wanted to optimize their site around “leadership”. I said, good luck competing with Wikipedia and About.com.#9. Everyone of your title tags has the same keyword phrase in it. And it’s your company name. The title tag on a page is probably the most important on-page SEO factor to consider when creating new pages. You probably already rank well for a search on your company name, so you can safely leave that out and still get that traffic. So, make sure you pick appropriate keyword phrases for each page that are phrases that someone is going to type into a search engine in order to find a product or service like yours.#8. Dynamic URLs without your keywords in it. You bought a fancy shopping cart or content management system (CMS) that uses dynamic urls with all kinds of random numbers and random letters in the url. Your URLs should be readable by humans because search engines read words like humans too. The words in your URLs is another very important signal to search engines what that page is about. So, get yourself a CMS that allows you to control your urls or get yourself a URL rewriter. Include your keywords in your URLs.#7. You used images as headings. Headings are usually the big bold letters right above the content at the top of a page usually below your navigation. See “HubSpot Inbound Internet Marketing Blog”. That’s a heading. If these are “words built with images” (designers do this to control the font of the text), search engines aren’t reading them. These should be text. Pick a web safe font that’s close to what you want. Go with that.#6. Number 6 is equally egregious, but a little less common nowadays unless your website is circa 1997… If your navigation is built using image buttons instead of text, you’re giving search engine one less signal about what that page is about. See #7 for a fix: Use text.#5. All of the above. I’ve seen it happen. I’ve seen sites with all of the above mistakes. Really. Honest.#4. Doing SEO after the website is designed and built. For some reason, people think SEO should start afterwards. I’ve been racking my brain for an analogy, but it’s really pretty simple: Do you go on a trip before you pack? Do you launch a business before writing some sort of business plan? Do you visit to a friend’s new house without printing out driving directions?SEO done right allows you to determine what content to write in order to get traffic from search engines. And you shouldn’t design a site before you know what content will be on it. I’m not saying that you should change your business model or product name based on what keywords will be easiest to rank for, but you should consider it. I guarantee you that your competitors or smart internet marketers are doing this homework. Why not claim the search traffic for your business? It only takes a little bit of planning.Plus, if you go to a designer or web developer that isn’t an expert at SEO (Most aren’t – even though they say they are), they may not implement a system that allows you to publish new pages and optimize your site around your keywords without paying them $100/hour to make the changes and additions for you. Someone that knows SEO will launch your website in a system that allows you to easily do SEO on a continous basis.Which brings us to…#3. Our design firm “DID” SEO for us. This one is probably the most common. There is no such thing as “BEING DONE” with SEO. It’s an ongoing thing. Just the other night, I logged into HubSpot’s Keyword Grader tool and found 2 new keywords that we should target. We rank not-quite-on-the-first-page for both of them and both of them could deliver several hundred visitors/month once we get to the first page. That’s hundreds more visitors we could attract to our site – with a bit of effort. And we already rank for “internet marketing”, “internet marketing software” and a bunch of other great phrases that are relevant to our business. Doing SEO once is like doing prospecting once. If your salesperson said “I called prospects last month” as a reason for not calling any new prospects this month, what would you say to them right before you fired them?#2. You built your website entirely in flash. You might as well put an invisible shield up between you and the search engines because they don’t see you.#1. And the number one most egregious mistake. Drumroll, please… Your site is built entirely in flash, you’re a web design firm, and you advertise that you do SEO. I’ve run into two of these people recently. I won’t link to them even though they deserve to be called out.That about covers it. I hope this was a fun way for you to learn HOW TO DO SEO and not just HOW NOT TO DO SEO. I recently wrote a more detailed post on my blog about how to continuously identify new keywords for your content creation and link building efforts which details the few things that you need to know besides content creation to do SEO effectively. It should dispel any misconception that SEO is some mysterious science not comprehensible by mere business mortals. Have you seen other egregious SEO mistakes that should be included in the Top 100 List?  Leave a comment below and share with the community.Free eBook: Introduction to Search Engine Optimization Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img It’s about time your business started taking advantage of SEO to increase organic traffic.Download this free ebook to learn how to successfully optimize your website and content to get found online. Topics:last_img read more

How to Use a Blog to Increase Organic Traffic

first_img Depending on your blogging software there could be different ways of editing your page title, URL and H1. If your software doesn’t allow you to make these changes, you need to think seriously about finding a new blogging platform. Date and time: 3) Publish and watch the results FeedBurner 2) Optimize your post around your keyword (Page Title, URL, H1) means more opportunities for keywords. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate. Once you’ve reached you’re limit for services, products, case studies, etc, it’s time to start getting serious about creating blog content. Google You also need to make sure that this phrase appears up front. A common mistake is for a company to put it’s name before it’s keywords in page titles. For example “HubSpot | How to use a Blog.” Instead you would want “How to use a Blog | HubSpot.” users understand that using general terms isn’t going to get them where they want to go. Instead, people typically search for keyword phrases, for example, ” .” As you can see in the results form keyword grader (see images below), the difference in difficulty drops from 96 for “blog” to 62 for “how to use a blog.” indexed pages In plain english, this means that there is actually a chance that I could rank for the keyword phrase “how to use a blog.” Granted, it doesn’t have a high search volume, but if you can rank for a dozen or more long tail keyword phrases related to the term “blog” you’ll end up with a significant amount of traffic. Let’s face it, unless you’re Blogger (which is owned by Google), Wikipedia, or WordPress, you’re not going to be taking the #1 search engine result for the term “blog” anytime soon. That’s okay, you can still get crafty and take a sizable chuck of traffic by thinking about the way people search. More often than not, the difference between a 50 page website and a 500+ page site is a blog. Because of this, blogging is an absolutely essential practice for SEO and traffic building. The number of terms that a website can rank for is directly related to the size of the site. More long tail keywords ! ,” or ” Most experienced Social Search for Lead Generation increasing your keyword rankings and growing your organic search traffic Ping-o-Matic The most important places to included keywords on any page of your site is in the page title, the URL and the H1 tag. This means that if you’re trying to rank for “how to use a blog” you need to make sure that phrase in that order in all three places. how to use a blog to increase organic traffic. 1) Identify keywords (be realistic) Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search.center_img Friday, May 7, 2010 at 2:00pm ET  Topics: Reserve your spot now how to blog Finally, an experiment: or . Photo Credit: Blog Optimization If it’s been more than a few hours since this post has gone live, open up a new browser tab and do a quick Google search for ” Finally, publish your post. Depending on how frequently Google and other search engines scan your site, it could take a few days or longer for your pages to be indexed and show up in Google. A simple tip to get your pages into search engines faster is to publish more often. When Google notices that a site is getting updated daily, it will scan the site more regularly. As an example, let’s say you want to increase the amount of traffic coming to your site for searches related to the term “blog.” Follow the steps below. will also help your blog posts get indexed faster. Lady Madonna , There are many great reasons for businesses to blog but one clearly stands out, ). Twitter The biggest objection I typically hear when I bring up the idea of blogging is, “what am I supposed to write about?” The answer, write about your keywords. Since you’ll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about ” Does this post show up on the front page? If so, do another search for “how to use a blog.” Does it show up again? Originally published May 3, 2010 1:00:00 PM, updated October 20 2016 Additionally, posting your RSS feed to how to use a blog Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Things People Don’t Say About Advertising

first_img 5. 7 Things People Don’t Say About Advertising “This New Brand Positioning Changes Everything!” , units for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. While few memes have been hand-made for marketers, this trend is now changing with the rising popularity of the new blog ” (TRPDSAA).” This blog collects photos with text submitted by marketers, poking fun at common marketing ideas and practices. 3. memes Originally published Jan 17, 2011 8:00:00 PM, updated October 20 2016 7. 4. In case you haven’t yet seen the hilarious images from the site, we have picked our favorite 7 to share with you. But really, you should go and check out the rest over on TRPDSAA. Meanwhile, sit back, scroll down and laugh. “I can only refer 5 friends? But the rest will be upset!” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img 2. The Internet is full of “This Website’s music is great – turn it up!” “Now *THIS* is social currency!” 1. “Now they’ve changed their logo, the brand values make so much more sense to me.” “This branded app is so engaging and useful. I’ll be sure to open it more than once.” Things Real People Don’t Say About Advertising So when you are in your next marketing meeting, think about the goals you are setting. Are these goals actually what your customer wants? 6. “I feel more comfortable with the tone and tenor of conservative copy.”last_img read more

Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know

first_img Topics: Smart Uses of Hangouts on Air for Marketers If you don’t seem to have access to Hangouts on Air yet, sit tight. Google says it will be gradually rolling out the feature to all users worldwide over the next few weeks. And as a marketer, the availability of Hangouts on Air can be a powerful asset at your disposal. Here are some great uses of Hangouts on Air for the marketers of the world:1) Press Conferences/Company Announcements: For company news announcements, hold a virtual press conference hosted by your business’ executives and invite members of the press to participate. Broadcast it for all to see! 2) Webinars: Use Hangouts on Air to host your next educational or product-focused webinar. Or, if you’re a software vendor, hold live, group-style demos of your product. 3) Industry Expert Roundtable Discussions or Interviews: Invite industry experts for a sort of digital roundtable to discuss an important industry-related topic. Or invite an industry expert for a one-on-one or multi-person interview-style broadcast.4) Virtual Conferences: Host a virtual conference! Organize and run a series of presentations from various speakers at set times over the course of a day or two.5) Livestreaming Live, In-Person Events: Hosting a live event? Livestream the footage of your speakers’ presentations for those who can’t attend in person.6) User Groups: Organize Hangout sessions featuring your most successful customers, and invite other customers — or even prospects — to view and ask them questions.7) Q&A Session: Plan Q&A sessions with your business’ thought leaders. Consider it like a Twitter Chat, but with video! Marketing Best Practices for Hosting a Hangout on Air1) Promote it Ahead of Time: Just as with any event you host, your Hangout on Air will only be successful if people show up to watch it, so promote your Hangout well in advance using your other social media accounts, email marketing, your blog, etc. Create and promote a hashtag so you can track and monitor the conversation leading up to, during, and after the livestream.2) Follow Video Marketing Best Practices: Don’t overlook the production value of your Hangout on Air. Consider video marketing best practices: use high quality video cameras and remember details like lighting, location, and sound. 3) Consider Embedding the Video on Your Website: One of the most valuable features of Hangouts on Air is the ability to embed the livestream on any web page. When you organize a Hangout on Air, consider creating a dedicated page on your site to embed the Hangout, and promoting the link to that page, not your Google+ page. This will enable you to drive the traffic to your own website where you have more control and influence over what page visitors can see and do, especially if your goal is to use your Hangout to support lead generation. (Note: There are some cases where driving traffic to your Google+ page may be a better option, particularly if you’re trying to increase your reach on Google+. In this case, you might want to forego the web page.)4) Optimize the Web Page With CTAs: If you do choose to embed the Hangout video on your website, optimize the web page with calls-to-action to help support lead generation. This will help you convert Hangout viewers into actual leads for your business.5) Schedule a Dress Rehearsal/Dry Run: As with any new tool, there will likely be some kinks to work out. Test the tools ahead of time and consider holding a dry run that you don’t broadcast to the world. 6) Leverage Hangouts with Extras: Hangouts with Extras offers you with the functionality you need to execute a lot of the Hangout ideas we listed above, such as the ability to share your screen. 7) Share the Recording: Don’t stop promoting your Hangout on Air once it’s over. Your Hangout will automatically convert into a recording (that you can edit!) once your live Hangout ends. Share it with your audience so those who couldn’t attend live can still access the Hangout after.If you still don’t have access to Hangouts on Air, consider tuning into other users’ public Hangouts to get a better sense of how they work. Google has also listed a few upcoming Hangouts on Air here.Will you experiment with Hangouts on Air? How else could you leverage them in your marketing efforts? Originally published May 8, 2012 9:00:00 AM, updated October 20 2016 When you’re ready to broadcast your Hangout on Air live, click ‘Start Broadcast.’ Once you do, your Hangout on Air will be broadcasting live on your Google+ page, your YouTube channel, and wherever you’ve embedded the video on your website.Your viewers will be able to see the very same thing you do, except for your chat conversations and the number of people who are tuned in to the Hangout on Air. As the host of the Hangout, you will also be able to mute people in the Hangout or click on a particular participant’s individual video screen to feature it as the main video.Once the Hangout ends, a recording of the live Hangout will automatically post publicly, so people who were unable to attend the live Hangout can catch what they missed. You will also have the option to edit the recordingFor a video rundown of these steps, check out Google’s official video below: Step 4: Connect Your YouTube Account The first time you launch a Hangout on Air, Google+ will ask you to connect your YouTube account. This will enable Google+ to record your Hangouts to your YouTube channel. Click ‘Start Verification Process’ to set up the integration. With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. But a new announcement may help put it back on the radar, at least for marketers. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide. What Are ‘Hangouts on Air’?Hangouts on Air isn’t a new feature; it’s just been unavailable for the majority of Google+ users. Launched last September, Hangouts on Air enable users to launch Google+ Hangouts (live video chat sessions with up to 9 other participants) that were broadcast live for all to see. Think of them like livestreamed broadcasts with the added bonus of multiple participants. While users could join and view others’ Hangouts on Air, only a select group of beta test users were given the authority to start one … until now.Key FeaturesHangouts on Air include the following key features:Public Broadcasting: Now you can broadcast your live Hangout for all the world to see either via your Google+ page, your company’s YouTube channel, or a page on your business’ website where you embed the Hangout. Engagement Tracking: As the host of the Hangout on Air, you can see how many users are viewing the Hangout live at any given time during the broadcast.Recordings: Once your Hangout ends, Google+ will upload a recording to your YouTube channel and your original Google+ post so you can easily share your video content even after the live event ends.For a better idea of what Hangouts on Air are, check out Google’s promo video below:How to Launch a Hangout on AirInterested in testing out the tool in your marketing efforts? We’ll discuss some great ways to leverage Hangouts on Air in your marketing later in this post, but here’s a technical tutorial on how to create and launch your own on-air Hangout.Step 1: Start a HangoutIn Google+, click the yellow Hangouts icon on the left, and then click ‘Start a Hangout.’ Or you can click ‘Start a Hangout’ at the top right when you’re on your profile/page. Step 2: Name Your Hangout and Invite Your AudienceGive your Hangout on Air a name, and invite the people you’d like to participate. These are the people who will actually show up as part of the video, and you can have up to 9 other participants. You can either specify particular users, Circles, or choose to make it public. Then click ‘Enable Hangouts on Air.’ Step 3: Review/Agree to Legal TermsYou’ll only have to do this the first time you launch a Hangout on Air. Step 5: Click ‘Hangout’Once you click ‘Hangout,’ don’t worry — you won’t immediately be broadcasting your Hangout on the air yet. Use this time to adjust your camera, lighting, etc.If you’re driving traffic to a web page to host your Hangout on Air, this is the point where you can grab the embed code for your web page. Video Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Scoop on Facebook Mobile Ads: Are They Working? [Data]

first_img Originally published Oct 31, 2012 12:37:00 PM, updated October 01 2013 3) Promoted PostsAnother option for Facebook mobile advertisers is Promoted Posts, which allows you to promote your Facebook Page’s organic updates to friends of your fans — people who don’t necessarily already Like your page. That’s why, as a user, you might see a post from a brand you’re not a fan of appear in your News Feed; it’s because one of your friends has Liked that page. Here’s how it might look on a mobile device, also courtesy of Inside Facebook:4) Mobile App-Install AdsFinally, Facebook also offers Mobile App-Install Ads. With a look similar to Sponsored Stories, these ad units recommend games and apps instead of brand pages. When a Facebook user clicks on one of these ads, they are prompted to install apps on their mobile devices via iTunes or the Google Play store. Similar to Page Post Ads, these ads require no social context. Here’s how they’d appear on a mobile device:Data on Effectiveness of Mobile-Only Facebook AdsNow that you know what your mobile ad options are, I bet you’re wondering about that performance data we mentioned earlier in this post. Here’s what some advertisers are experiencing, as reported by Mashable:Nanigans (a company that purchases Facebook ads for clients) has experienced clickthrough rates on Sponsored Stories that are an average of 12 times higher on mobile than on desktop on average (similar to the preliminary data we covered back at the end of June). They’re also 45% less expensive. For Mobile App-Install ads, Nanigans also reported that its ecommerce clients have found that, post-click, those who download retailers’ apps often spend more money (and spend more often) compared to desktop visitors. In fact, people who make their first purchase on mobile are 2.5X more likely to make a second purchase, and they spend 8X as much money with a retailer over time. Ecommerce website Fab (a client of Nanigans), saw a 5X better return on its Mobile App-Install ads than any other mobile app download ad it placed on other networks, including Google and Yahoo!. In fact, 10% of people who join Fab from its iPad app make a purchase in the first week (compared to 3% on the web).Seems like mobile ads are still generating some impressive results for advertisers, even after they’ve had time to stew.Why Are Mobile Ads More Effective?So, why are mobile advertisers experiencing so much more success with mobile ads compared to their desktop counterparts? Here are some theories:1) They’re in-line with other Facebook content in the News Feed.All of the above-mentioned Facebook mobile ad units are served in mobile users’ News Feed, making them much more prevalent than a lot of other desktop ads. On Facebook’s web/desktop version, for instance, advertisers have additional options, including the display ads you see in Facebook’s sidebar. Because these types of ads are much easier to ignore and thus less effective, it’s important to understand that they would bring down the effectiveness of Facebook desktop ads as a whole, even though some particular ad options on the desktop (e.g. Promoted Posts) do only appear in News Feeds on the desktop version, and are thus much more effective than Facebook display ads.Therefore, it’d be interesting to know how this data breaks down when just comparing the effectiveness of mobile News Feed ads to desktop News Feed ads — excluding the desktop display ads. Back in June, for instance, we saw from a TGB Digital study that desktop News Feed ads were generating a 0.588% CTR at $0.63 CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86 CPC. This translates to 1.93x the CTR for mobile News Feed ads than desktop News Feed ads — and not at a huge cost.This shows that mobile ads were still more effective than desktop News Feed ads back in June … but is this still the case now?2) Facebook mobile is cleaner; there’s not as much to compete with.There are a lot fewer bells and whistles on Facebook’s mobile apps. There is no sidebar content to compete with (because there are no sidebars), and everything is generally less cluttered, focusing users’ attention mainly on what’s in their News Feed. This gives mobile ads a lot more face time with users.3) They’re still novel.Mobile-only ads are still fairly new and novel to users, and some of the clicks they’re generating may be owed to users’ curiosity or confusion about the new feature, as well as users clicking on ads accidentally. On the flip side, as a result, clicks may be less qualified, resulting in subpar post-click results. Marketers should keep this in mind as they’re tracking the performance of their Facebook mobile ads.Should Marketers Invest in Facebook Mobile Ads?As the data shows, it might just be worth experimenting with mobile advertisements. The mobile market is only growing, and Facebook reports that 60% of its users are mobile users, up from about 47% a year ago. Furthermore, mobile ad units are generally significantly less costly on average than print and online ads. According to former Wall Street analyst Mary Meeker’s annual internet trends presentation, the effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75.That being said, marketers are advised to proceed with caution. Because mobile ads are placed directly in the News Feed, Facebook will have to be careful not to overwhelm and bombard its mobile users with ads, which may result in a scaling problem as Facebook limits the number of ads it shows. And when competition for Facebook ads rises, so will their cost.If you plan to experiment with Facebook mobile ads, keep best practices in mind. Be specific in your targeting, and track your results compared to your ad spend.Have you experimented with mobile-only Facebook ads? What results have you seen thus far? Are they more effective than your Facebook desktop ads?Image Credit: {ErinKphoto} aka redcargurl 2) Page Post AdsYour second mobile ad option is Page Post Ads, which are larger ad units than Sponsored Stories and include a call-to-action to Like the page at the bottom of the ad. Page Post Ads aren’t dependent on social context; in other words, advertisers can target them to appear in News Feeds of users beyond fans and their friends. These ads can feature photos, offers, questions, videos, events, or links, as in the example below from Inside Facebook. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Advertising Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook’s desktop ads.As much as that piqued our curiosity, I think we can all agree that two weeks’ worth of data is hardly comprehensive enough to confidently gauge effectiveness. But now that mobile-only ads have been around for 4+ months, the data has had a bit more time to stew (mmm … stew). I digress …Yesterday, Mashable published an article that explores some of the more recent findings about Facebook’s mobile ads. Let’s take a look at what they uncovered so you can make a more informed decision about whether Facebook mobile ad spend makes sense for your business — you know, if you’re considering it.4 Facebook Mobile Ad Options for MarketersSo when we say “Facebook mobile ads,” what exactly are we talking about? There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users’ News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Facebook.com):1) Sponsored StoriesThese ads recommend brand pages or content to users based on their friends’ activities (social context). For example, you might notice “Pages You May Like” or other suggestions to Like certain brand pages your friends are already fans of, as you can see in the screenshot below (courtesy of Mashable). Topics:last_img read more

Why We Are Proud to Be a Boston Company Today

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 16, 2013 2:54:00 PM, updated April 17 2013 Marketing Case Studies The Boston Marathon has long been an event that celebrates human triumph. All of us who are proud to call Boston home toast the dedication and spirit of runners and volunteers who have traveled from around the globe for the world’s oldest annual marathon. The day began with the anticipation and excitement of a typical Patriot’s Day, and we here at HubSpot talked about our friends, colleagues, significant others, and family members who were running, cheering, and volunteering along the Marathon route in celebration.Yesterday ended very differently. There is an entirely new meaning to heartbreak at the Boston Marathon, and it shook everyone here at HubSpot and throughout New England to the core. Before we return to our blog’s regular content, we wanted to take a moment as a company to express our sincere condolences to everyone impacted by yesterday’s tragedies.The events of yesterday will not define who we are as a city. The heroism and bravery we celebrate each year on Patriot’s Day were embodied yesterday not just by the volunteers, runners, first responders, medical professionals, and bystanders who came to the immediate aid of people injured or killed. They were embodied in the tens of thousands of people who offered food, showers, rooms, and assistance to stranded runners and visitors. And they were reinforced by the kindness, compassion, and consideration expressed to all of us in Boston from around the world.We will continue to mourn what happened yesterday, to ask why, and to help our neighbors and friends impacted recover from the tragic events that transpired. But today more than ever HubSpot is proud to be a Boston company because we are surrounded by incredible people who, even in the most horrific time, will stop at nothing to show compassion, kindness, and courage.Image credit: jeffgunnlast_img read more

Why the Inverted Pyramid Doesn’t Work for Business Blogs

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Business Blogging Topics: As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the top of my writing game, I read. A lot. Like, a lot a lot. One of the blogs I really admire is the KISSmetrics blog — it consistently features very well written and researched posts that make me think. This week was no different. I came across a post that made me think — and then spurred me to write this post.In the post, author Adam de Jong presents 10 marketing lessons he learned in journalism school. One caught my eye. He suggests that marketers should take a page out of journalists’ book and write in the style of the inverted pyramid — a structure of writing where you provide the most important information in the first paragraph or two, and then reveal increasingly less important information as the article progresses. It’s the go-to story format for reporters today.And I had a realization … I have never written a blog post in the style of the inverted pyramid. Does that make me a bad writer or bad marketer? Or is the inverted pyramid format an outdated storytelling format for business bloggers and marketing content creators today?To tackle this dilemma, I did some digging, and here’s what I found. Before we start accusing writing formats of being entirely right or wrong, let’s take a look at the history of the inverted pyramid.What is the inverted pyramid?Although many historians disagree about why the inverted pyramid was invented, they know it all began when we started relying on the telegraph to communicate. The telegraph was very expensive to use, and there was always a possibility that the wires transmitting could be cut — so newspaper reporters began transmitting messages in the inverted pyramid style. In this style of writing, the most important information (usually the 5 W’s) is contained in the first few paragraphs. Each following paragraph has less important information than the paragraph before it. Here’s essentially what it looks like:Newspaper editors also loved the inverted pyramid because they could simply cut content from the bottom of a story without losing critical story information if they needed to shorten a piece.The inverted pyramid model was the most popular media format throughout the 20th century since print ruled the media — and it has continued to be the gold standard for online formats as well. When people started writing online for marketing purposes, the inverted pyramid style stuck, even though the medium had changed drastically. Now, marketers publish on unlimited space, compete for readers’ attention with the near-limitless content on the web, and use content to convert visitors into leads.Still … somehow, we assumed this format was the best way for marketers to transmit information online to convert visitors into leads. But it’s not — we have data to prove it. Here’s why the inverted pyramid doesn’t work for marketers.Why doesn’t the inverted pyramid work for online marketing content?Thanks to good ole hard data, we’ve uncovered one big reason why the inverted pyramid isn’t always the best option for using online content for marketing.People don’t consume information in the way the inverted pyramid presents it. Most people don’t drop off after the first sentence — they actually read (or scan) a decent chunk of your article before dropping off. According to an eye-tracking study by Nielsen, most people read in an “F” pattern online, which basically translates to horizontal movement, followed by vertical, scanning movement down the web page. Then readers make another horizontal movement and then scan all the way down the left side of the page. Here’s what it looks like:In another study from Poynter, online participants who actively read content online and in print were asked to choose a story to read in several different formats — online, broadsheet (print newspapers), and tabloid. According to the study, participants read an average of 77% of the online story they chose to read — considerably higher than broadsheet’s 62% and tabloid’s 57%.These results held up across all story lengths. “From 1 to 4 inches for the shortest stories to those 19 inches and longer — we found that online readers still read more text regardless of the length,” the study reported.This study’s findings were also reproduced in a recent Chartbeat study of Slate articles. According to the study, the majority of readers got through 60% of the articles — which is much more than the first few paragraphs.What all this translates to is people reading more content than just the first paragraph or two — they’re reading or scanning big chunks of your article to see if there’s relevant, digestible information.So while the inverted pyramid technique may work for news formats, there’s evidence suggesting it’s not the right format for a lot of the content we marketers make — which likely includes lots of evergreen content that teach something to our audiences. So there is hope for those of us (including me) who don’t give away the whole story in the first paragraph! In our type of content, you need to hook someone into your article through the first couple of paragraphs, but you shouldn’t give your whole story away immediately.When reading business blog posts, people need to be hungry for more content after reading the introduction, not satiated with the information from a few sentences. With the inverted pyramid model, there’s no impetus for readers to keep scrolling. They’ve already learned all the information they need to know in the first paragraph or two. To keep them reading, there should be valuable information presented again and again through the entire article, all the way to the post’s ultimate destination: the call-to-action at the bottom.The inverted pyramid model isn’t optimized to retain readers’ attention and drive conversions — but there are quite a few other story formats that are.What can you use instead of an inverted pyramid?Have no fear! You have lots of other story formats to use on your business blog. Here are just a few that work well on business blogs (complete with some semi-funky names we came up with):The Pyramid: This is a step-by-step guide that shows you how to complete a task. Each concept builds on the last, so that only at the end of the post do you have a vision of the whole story. An example of this type of post on the HubSpot blog is How to Create a Facebook Business Page in 5 Simple Steps (With Video).The List: You see list posts all over the internet: “Top 10 Reasons Why You Should Be on Facebook” or “7 Reasons Why The Bachelorette is the Best Show of All Time.” And readers love them! If you’d like to see an example of one we’ve done, check out “The Top 10 Qualities of High-Quality List Posts.” (See what we did there?)The Yin & Yang: These types of posts are the ones that group concepts according to problems and quickly provide solutions. They may also appear within list posts (think “Top 5 Problems Sales Teams Have – With Solutions on How to Fix Them!”), but you’ll recognize these posts by the back-and-forth arguments they feature. We recently featured this type of post on our blog in “How 7 Experts Solve Their Most Painful Email Marketing Problems.”The LEGO: In this format, you’ll present one big idea right off the bat, and then break it apart into individual concepts to explain the overall concept in depth. To see this type of post in action on the HubSpot blog, check out “How to Write the Worst Guest Blogging Pitch of All Time [Template].”These are just a few formats that have worked best on our blog to drive conversions. Through testing and experimentation, you’ll figure out which blog post format drives conversions and audience engagement on your own blog.So you shouldn’t feel like a bad marketer if you don’t use the inverted pyramid — it wasn’t created for online marketing content. Dan Lyons, a colleague of mine who came from the traditional journalism world, agrees. “The inverted pyramid was created to meet the demands of print media and for telling a certain kind of news story,” he says. “It’s a great thing to know, and it can be useful, but it’s not always the best way to write a blog post.” If you want to use your blog to push your business forward, the inverted pyramid probably isn’t the best way to go. Instead, entice readers to read — and convert on — your blog content through an interesting introduction followed by engaging and scannable content. Your bottom line will thank you for it.What do you think? Do you think the inverted pyramid model is outdated for business blogs today? Share your thoughts with us in the comments.Image credit: djwtwo Originally published Jun 20, 2013 8:00:00 AM, updated February 01 2017last_img read more

Tweet This, Not That: Simple Swaps That’ll Make Your Twitter Posts More Appealing

first_img Twitter Marketing By now, most marketers know the drill. Tweet early and often. Be fun and personable. Don’t tweet politics or religion. Work toward engagement — not follower count — and the leads will find you.So far, it’s working. According to HubSpot, 36% of all marketers have found a customer (or vice versa) via Twitter in 2013.What’s hamstringing the other two-thirds? The solution may come in the form of small changes and simple substitutes — a strategy inspired by a well-known diet book. So here are five subtle swaps — all courtesy of popular food and beverage brands — that deserve a closer look. Dig in! 1) The Uninspired TweetSome marketers still neglect to mention why their links or downloads are noteworthy, insightful, unique, hilarious, and — most importantly — worth reading. Using specifics and personalization can make a big difference. Compare these two tweets about a Pepperidge Farm social media story — which tweet would you click? In this case, the Pepperidge Farm fan had the right idea.(RE)TWEET THIS:5 brands that surprised their #sm fans! http://t.co/bpEaR9IGaW I too luv @pepperidgefarm, my mom & I always ate them w/ tea before bed— Gabrielle Zigi (@zigisitch) June 7, 2013NOT THAT: 5 Brands That Surprised Their Social Media Fans | Digiday http://t.co/PM0wbcl0XB via @digiday— Pepperidge Farm (@PepperidgeFarm) June 3, 2013If one example seems more compelling than the other, there may be a physiological reason. According to research by scientests at the University of Pennsylvania, certain emotions — shock, fear, anger, nostalgia, and amusement — trigger social sharing impulses. Ask yourself what kind of emotion your next tweet might elicit. “Meh” doesn’t count. (It’s also worth mentioning that a manual retweet might have helped Pepperidge Farm support and promote this inspired moment better than the automatic RT.)2) The “Spare a Dime?” Tweet When it comes to Twitter, social media data shows that simple calls to action are the most effective. In fact, Dan Zarrella found the only phrase that sparks more social interaction than “please retweet” or “please RT” is “please help.” Pretty straightforward, right?On the other hand, asking for a retweet or follow is a bit like borrowing money. Use your favors wisely and remember to repay them. Retweet requests are great for spreading the word about contests, charity events, customer appreciation campaigns, or even informal market research … but less successful as random tweets. For example, which of these pizza-themed posts would you rather share? TWEET THIS: RT if you would you like to see a gluten free crust on our menu! #glutenfree #pizza pic.twitter.com/cku782KDbo— Papa Ginos (@PapaGinos) June 26, 2013NOT THAT:RT if you can’t contain your excitement when the pizza arrives.— Domino’s Pizza (@dominos) June 14, 20133) The Timely TweetTweets about relevant current events are great additions to any social media calendar because, “they help drive cultural relevance with [your] audience,” according to a Fast Company piece on real-time marketing. Recently, marketing observers have applauded brands like Oreo, whose social extemporizing included on-the-spot tweets during the Super Bowl blackout and instant word play following the #RoyalBabyWatch.But there’s more to relevance than simple timeliness. And if your target audience is totally uninterested (or, for example, members of Britain’s anti-monarchy group) something like “Long live the crème,” may not be such a popular post. So, use timely tweets with purpose and specificity. Prospects with a taste for pop culture appreciate general fun and humor. Brand fans who identify with particular values will want to share events and announcements that celebrate your contributions in those realms. Check out two of Skinnygirl Cocktail’s examples to see when you should — and shouldn’t — infuse your content with topical references:TWEET THIS:It’s no coincidence #SistersDay & #FriendshipDay both happen today. Tweet THIS to all special ladies in ur life! pic.twitter.com/B872AHl7Jq— Skinnygirl Cocktails (@Skinnygirl) August 4, 2013NOT THAT:Happy #August! How are you celebrating the first day of the month?— Skinnygirl Cocktails (@Skinnygirl) August 1, 20134) The Defensive TweetSocial media offers some great opportunities to communicate with your prospects and your existing customers. And while most marketers know better than to ignore pointed comments, some err too far in the other direction — addressing every negative tweet with a public mea culpa. You don’t have to be Burger King or Bank of America to see how this can go badly. Whether you receive two or two thousand complaints per week, you should keep the apologies in proportion with your positive, informative output. Consider using direct messages (DMs) if you find yourself answering lots of similar concerns. And don’t forget to tweet any universal fix that addresses a series of grievances (e.g. Yay! Our website is up and running again. Thanks for your patience!).The examples below come from a major foodservice distributor with a disproportionate ratio of defensive tweets, despite worthwhile news and a well-known spokesman.TWEET 20 of THESE:@robertirvine1 in the #Sysco booth right now signing copies of his book, Impossible to Easy. #booth655 #NRAShow pic.twitter.com/AyrH1O66D4— Sysco Corporation (@Sysco_Corp) May 21, 2013FOR EVERY ONE of THESE: @deadmousesqueak We are checking into this matter.— Sysco Corporation (@Sysco_Corp) July 14, 20135) The Curated TweetThere’s no reason to shoulder the content production load all by yourself. In fact, “recognizing remarkable content from others is a core link and relationship-building strategy,” say the great minds at HubSpot. Because otherwise, your tweet log starts to read like a long list of sales pitches. Or, in the example below, like you’re running out of ideas. At the end of the day, tweets are a form of content curation. Occasionally sharing the stage with others is a smart way to exercise social skills and grow your retweet potential. See how Mott’s gives the nod to a family-friendly resource that aligns with its focus on moms, kids, and healthy eating:TWEET THIS:Announcing @Weelicious Wednesdays! Get tips & recipes for your little ones every Wednesday. pic.twitter.com/wk1AzB2WzU— Mott’s (@Motts) July 24, 2013NOT THIS (at least not all the time):True or true: 10 out of 10 kids love Mott’s.— Mott’s (@Motts) July 23, 2013To be fair, individual tweets are just small pieces of an ongoing dialogue. And just like in-person exchanges don’t start with a barrage of facts or pointed requests, lightly conversational tweets (Good morning! How’s your Monday?) aren’t bad additions to your overall repertoire.Also worth emphasizing: without social reach and engagement monitoring, it’s tough to say what will work best for your unique audience. Sounding human would seem to be a good rule of thumb, but even then, there are always Twitter outliers. Skittles, for example, posts from the perspective of The Rainbow, offering addictively inane tweets celebrated by more than 100,000 followers … That’s food for thought, too.Liz O’Neill is the content marketing specialist at PMG, an outsourced marketing department for entrepreneurial, B2B firms. You can follow Liz on Twitter @LizO_Neill and @PMGTweets.Image credit: opensourceway Originally published Aug 8, 2013 4:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Emojis for Dummies: The Essential 2017 Emoji Translation Guide

first_imgI’m writing this post because I’m an emoji dummy myself.I only recently started using them on my iPhone, and after the initial excitement of sending dolphins and whales to my friends (not sharks — there’s a baffling dearth of shark emojis on the iPhone), I started to wonder what exactly some of these emojis were supposed to represent.Although I haven’t yet gotten to the bottom of the case of the missing shark, I did stumble upon something called Emojipedia, which breaks down what all the emojis were originally supposed to mean. (Of course, some people will use these emojis in ways that let them take on new meaning.)Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Take a look at the intended translations of some of the most obscure — and oddly specific — emojis below. And if you don’t see the one that perplexes you most, head over to Emojipedia and do some investigating of your own. (Note: They cover emojis for Apple, Google, Microsoft, and Twitter. For this post, you’ll see screenshots of Apple emojis, specifically.)35 of the Most Obscure, Confusing, or Oddly Specific Emojis: TranslatedFaces and Emotions1) Grinning Face With Smiling EyesIf you aren’t seeing the grinning so much as the grimacing, you’re not alone. According to Emojipedia: “The name of this emoji implies that it should appear similarly to the Grinning Face, but appears to have been mistakenly created by Apple as a variant of the Grimacing Face. Due to the popularity of the Apple emoji artwork, this is commonly used as a grimacing face, instead of its intended purpose as a grinning (smiling) face with smiling eyes.”2) Sleepy FaceIf you’re wondering why a sleepy person is crying, there’s an explanation: It’s actually a snot bubble. In Japanese anime, a snot bubble emanating from one nostril is used to indicate that a character is asleep — just like the “Zzz” used in Western cartoons. In anime, the bubble inflates and deflates in sync with the character’s breathing.3) Face With Open Mouth and Cold SweatI never knew what the blue in this was supposed to denote, but now it makes sense — a cold sweat! Clever.4) “No Good” GestureThis emoji is supposed to indicate “no” or “no good” according to Emojipedia.5) “Okay” GestureThis is intended to be a signal of “okay” — the arms raised above the head in an “O” shape.6) Women With Bunny EarsThis one always confused me. I wasn’t sure if it was intended to be twins, dancers, or something else. I hadn’t even noticed the bunny ears. Emojipedia lends some clarity:”An iteration of the Playboy Bunny known in Japan as a Bunny Girl. Usually depicted as an attractive woman wearing bunny ears, a bunny girl can also be seen in anime as a hybrid human/animal known as Kemonomimi. Apple’s version shows two girls dancing, each wearing a leotard and bunny ears. On Android and Windows this emoji appears as a woman wearing bunny ears, consistent with the name.”Random Objects7) Postal Horn”A postal horn (usually called a post horn) was used in the 18th and 19th centuries to indicate that a mail coach was arriving to deliver the mail. When the horn was blown, people would have to get out of the way, sort of like a siren today.”8) European Post OfficeHere’s an emoji for a European post office. See the postal horn on the front? … I told you some of these were oddly specific.9) MinidiscCD? DVD? Neither: Minidisc. If you don’t remember the minidisc, you’re not alone. “People briefly expected Minidisc to be the next big thing in music and audio. But along came MP3s and the iPod, and Minidisc became a distant memory,” Emojipedia explains.10) BookmarkI always thought this was just some nondescript gift shop trinket. Now we know.11) Lock With Ink PenIf that name did little to clarify things for you (as it did me), here’s Emojipedia’s explanation: “A locked (closed) padlock, with an ink pen (otherwise known as a fountain pen) next to it. May [be] related to key signing, a term used in digital security.”12) Pager Emojis Topics: Obscure mostly because of the object’s own obscurity in 2014. Fun fact: The number displayed in the Apple pager emoji is different than the number displayed in Twitter’s pager emoji.Food13) Curry and RiceThought this was just supposed to be a generic dinner plate? Wrong! Curry and rice, folks. Curry and rice. Apologies in advance to those who will henceforth be getting this as a response to “What do you feel like eating?”14) Meat on BoneWhile the curry and rice emoji is incredibly specific, this meat on a bone is literally just meat on a bone. Fair enough.15) TangerineTangerines are not strange in and of themselves, but it’s peculiar that the definition is definitively tangerine — not orange — considering such a similar outward appearance.16) Rice CrackerNom. Love these things.17) Roasted Sweet PotatoI was pretty sure this was a sweet potato when I saw it, but I was unaware of its status as roasted. More importantly, Emojipedia says this “Sweet potato emoji” is also known as the “Yam emoji” — oh boy. LET THE DEBATES BEGIN.Celebratory18) Pine DecorationMy friends and I debated whether this was a cactus or bamboo. Turns out, it’s not really either (it’s definitely not cactus). It’s a pine decoration called kadomatsu that’s made of bamboo or pine.19) Carp StreamerWhat’s a carp streamer? According to Emojipedia, ” Carp-shaped wind socks [are] traditionally flown in Japan to celebrate Children’s Day.”20) Wind ChimeEmojipedia says this is often referred to as a jellyfish emoji, so I think it warrants clarification that it’s actually intended to be a wind chime.Animals21) Chicken (Not Rooster)Emojipedia specifically warned not to mix up the Chicken emoji (top left) with the Rooster emoji (top right).22) Ram (Not Sheep)Can’t remember the difference between a sheep and a ram? Me neither. The Ram emoji is on the top left — the Sheep emoji is on the top right.I’ve already forgotten.23) Crocodile (Not Alligator)A common source of confusion. There was also no alligator emoji I could find, so we’ll just have to be content with crocs for now.24) Water Buffalo vs. OxTwo horned cow-looking things (is my city dweller showing?) are officially: A water buffalo (left) and an ox (right). You’re welcome.25) BugIt may look like a caterpillar, but it’s actually just a generic bug — it appears as a centipede or millipede in other operating systems.Astronomical & Meteorological26) All of the Moons There are emojis for every phase of the moon. If your high school was like mine and your astronomy teacher was also your gym teacher, you probably also do not know what these moon phases are called. File these away for the next time you want to impress your friends:From left to right (top): Waning Crescent Moon, Last Quarter Moon, Waning Gibbous Moon, Full MoonFrom left to right (bottom): Waxing Gibbous Moon, First Quarter Moon, Waxing Crescent Moon, New Moon27) CycloneI always thought this was just a fun swirl like you saw in the intro to 1980s sitcoms; but in fact, it’s supposed to represent a cyclone.28) FoggyWhile some may think this emoji is intended to be a landscape of some sort due to the bridge in the background, it’s really just meant to represent fog. Makes sense — fog with no other point of contrast just looks like blurry gray.Games & Sports29) Alien MonsterPerhaps familiar to gamers, this pixelated cutie is, in Apple artwork, a Space Invader alien. In Google’s artwork, he takes the form of a pink ghost with little orange antennae. 30) Flower Playing CardFor those not familiar with Japanese playing cards, this may just seem like another landscape. But according to Emojipedia, it’s a hanafuda card, which are numberless cards used in Japan for various games that require images.31) Mahjong TileI’ve heard of the popular game Mahjong, but have never seen a Mahjong tile. What we’re looking at here is the Red Dragon Mahjong tile, specifically.Obscure Symbols32) AnticlockwiseSome call this the “Refresh” emoji, but it’s a symbol intended to communicate anticlockwise movement. Makes sense … but I never would’ve thought to make a symbol for it. 33) Water ClosetWC = Water Closet. (Water Closet = Bathroom.)34) TridentThis is one of those symbols that I wouldn’t have identified as a trident on my own, but now that you say it, yeah, I see it.35) Hot SpringsThis is one of my favorite emojis. It’s a result of Japan having plenty of hot springs due to its volcanic activity — you’ll find this symbol on many signs or maps in Japan as you’re nearing a hot spring. Some may also use the emoji to simply denote steam or heat.There you have it, folks. Now, go forth with your newfound knowledge and write some oddly specific emoji stories! Originally published Oct 10, 2014 8:00:00 AM, updated February 20 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more