Take another look at Biotechnology

first_imgAccording to Mr. Iqbal Sharma, Chief Director, International Trade at DTI, who is accompanying the delegation, “Government has identified biotechnology as a key growth area with the potential to improve the economic well being of South Africans – by developing new methods to treat problems such as diseases and crop failure due to drought, as well as supporting start ups for job creation.”A delegate on the mission, Mr. Butana Mboniswa, CEO of BioPAD (a Biotechnology Regional Innovation Centre, which has invested over R200 million in biotechnology project in South Africa), says “We’re looking for US investors to partner us in some of the opportunities we’ve created.”Another delegate, Mr. Sipho Moshoane, CEO of Ikhambi Health (which spans the marketing of pharmaceuticals, veterinary products, medical devices, clinical devices and pharmaceuticals manufacturing), says “South Africa offers key advantages to US investors. A stable working environment supported by world class infrastructure, a mix of highly skilled yet comparatively cheap labour, and a gateway to market medication and diagnostic equipment to Africa.”Mr. Joe Molete, COO of Cape Biotech Trust, who is also part of the mission notes that the US offers South Africa a lot in return, “the US has a mature biotech sector, is spinning out a lot of start up companies, and has the necessary technology, financial capital and managers to help grow the sector in South Africa.”In addition to promoting biotechnology, the public-private sector mission will visit New York, Chicago and Detroit to promote investment in the BPO, ICT, automotive and financial services sectors.Iqbal Sharma, says that these five sectors were chosen “because that’s where we think the quickest bites will be.”Margaret Dingalo, Stakeholder Relations Director at the International Marketing Council of South Africa (which has partnered with the DTI to host this Mission) “South Africa’s small but vibrant biotechnology sector is expected to grow significantly over the next few years.  By 2014 we expect close to 40 start-up biotech companies, delivering more than 60 new products and services to be established.  Our US investment drive showcases the boundless possibilities available to investors in South Africa.  We believe that such initiatives will help achieve South Africa’s 6% growth target, as well as enhance our tourism, trade and investment prospects ahead of 2010.”Itinerary and additional informationThe South African delegation is in the USA from 17-23 March during which time its visiting New York, Detroit and Chicago.Biotechnology companies that are part of the delegation include: Aloecap, Biopad, Cape Biotech Trust and Ikhambi Health.EndsIssued by: Meropa CommunicationsOn behalf of the Department of Trade and Industry and the International Marketing Council of South AfricaEnquiriesFor more information about the mission, or to schedule interviews, please contact:Claire Taylor or Pamela Dlamini: Meropa CommunicationsTelephone: 011 772 10000Email: clairet@meropa.co.za or pamelad@meropa.co.zalast_img read more

Ground laid for SA’s ‘second miracle’

first_img24 December 2009 Probably the best place to gauge South Africa’s readiness for the 2010 Fifa World Cup™ are the towering, world-class stadiums that stand at the sites of what some are referring to as the Rainbow Nation’s “second miracle” next year. Colourful scenes of more than 50 000 football fans at Cape Town’s Long Street during the inaugural launch of the Fan Fest also sent a clear signal to the rest of the world about the football fever that is currently infecting many people in the host nation. The message was simple: South Africans are now waiting with bated breath for their biggest moment in history.‘A successful year’ Lucas Radebe, arguably the most successful football export from South Africa in the post-apartheid era, believes that his country has wowed the watching world in 2009. “This has been a very successful year for us, we have achieved so many things and I think we exceeded a lot of expectations,” Radebe said. “There are so many things that come to mind, but maybe the completion of our stadiums stands out. People can no longer ask questions on whether they will be ready or not, they are there for everyone to see.” That is why 2009 will be remembered as the year that removed the veil of scepticism on the country’s ability to host the world’s biggest single-event sporting tournament. “It was important to make a statement to the rest of the world,” Radebe said. “I always knew that we will be ready, and this was an important year to showcase our worth.” Fifa.com analyses the highlights of the year for South Africa …Fifa Confederations Cup Rated as one of the most successful Fifa Confederations Cups ever, this tournament was always vital in gauging South Africa’s readiness for the world’s greatest showcase. The attendance for the tournament that totalled to 584 894 showed that South Africans had embraced the event, which highlighted what their country could offer. The tournament also introduced the rest of the world to the South African football culture and passion. Colourful fans brought excitement and enthusiasm to all four venues. All of a sudden, people got to know about the vuvuzela and the decorative hats known as makarapa. The tournament saw some of the most decorated stars in world football like Kaka, Fernando Torres, David Villa, Andrea Pirlo and many others. After two weeks of top-class football and a total of 44 goals, Brazil reigned supreme and reclaimed the trophy they won in 2005, with striker Luis Fabiano acting as the destroyer-in-chief. He scored five goals to earn the adidas Golden Shoe award. But it was inspirational Kaka whose sublime performances earned him the Golden Ball for best player. A gutsy showing from the hosts, South Africa – who lost to Spain in the match for third place – won the hearts and admiration of many neutrals as well.The Final Draw The moment that South Africans will savour in the coming months would have to be the Final Draw for the 2010 FIFA World Cup in Cape Town, which was executed with aplomb. Broadcasted to more than 200 countries worldwide, over 1 700 journalists were present in Cape Town to cover the evening’s events. Naturally, the Draw dominated news across the world as fans and teams waited impatiently to learn their fate. The hosts, and 31 teams, including some of the most celebrated coaches in the world like Fabio Capello, Marcello Lippi, Raymond Domenech and Vicente del Bosque – to name just a few – descended to Cape Town to be part of the glittering event. The evening set the tone for what South Africans hope will be the biggest year of this young democracy: 2010. South Africa’s Oscar-winning actress, Charlize Theron, David Beckham, Haile Gebrselassie, plus three of South Africa’s top athletes in Makhaya Ntini, John Smit and Matthew Booth all took to the stage to add more glitz and glamour to the event. The day of the Final Draw also brought attention to the football euphoria in the country, with thousands of fans gathering at Long Street in Cape Town to watch the draw live at the launch of the Fan Fest. Long Street will also be the venue for one of the nine Fan Fests taking place in South Africa during the month-long tournament.World-class stadiums The stadiums bear testament to the road that has been travelled by the hosts. The majestic Soccer City, venue for the opening game of the Fifa World Cup, stands tall just outside the historic Soweto township. The impressive Nelson Mandela Bay Stadium was completed in May, 13 months before the tournament – a remarkable milestone for South Africa. The breath-taking Durban Stadium and the stunning Green Point are ready for football as well, with the former having already hosted a local game between two Durban teams, Amazulu and Maritzburg United. The The 70 000-seater Durban Stadium has been specifically designed as a multi-purpose venue and an amphitheatre complete with a cable car which ascends to a viewing platform at the top of the expansive 350-metre arch, a staggering 106 metres above the pitch. Situated between the world famous Table Mountain, which dominates Cape Town’s skyline, and the blue waters of the Atlantic Ocean, the Green Point stadium is impressive to say the least. Construction at other newly built stadiums – Peter Mokaba in Polokwane, Mbombela in Nelspruit – has also been completed.On the field On the football field, the hosts have experienced mixed fortunes. But the re-appointment of World Cup-wining coach Carlos Alberto Parreira has restored hope. Being the eternal optimist, Parreira has insisted that his charges are all geared to climb what he describes, in his own words, as “Mount Everest”. What will be comforting for the South Africans, however, is that, at the Fifa Confederations Cup, they surprised many and won new admirers with their display. Not only did they fight with gusto and tenacity, but they showed good technical ability against some of the most tactically advanced teams in the world. That they lost by one goal to both Brazil and Spain will bring a glimmer of hope to the millions of expectant fans in their opening match against Mexico on 11 June 2010. Source: Fifa.comlast_img read more

Black vows to sort out Alapag-Nabong issue

first_imgMOST READ Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. Read Next LATEST STORIES Alapag opted to stay mum on the exchange as he excused himself out of the venue together with his pregnant wife LJ Moreno.Black knows that he needs the two to make amends quickly as the Bolts seek to go up 2-0 against the Hotshots on Tuesday at Sta. Rosa Multipurpose Complex in Sta. Rosa, Laguna. Frontrow holds fun run to raise funds for young cancer patients  Pingris: Hotshots ‘gave up’ in Game 1 loss to Bolts View comments The incident almost overshadowed Meralco’s 72-66 comeback win over Star to open their 2017 PBA Governors’ Cup semifinals series Sunday at Alonte Sports Arena here, where the Bolts fought back from 17-points down early and rallied from a 12 point hole early in the fourth.Eyewitnesses said Alapag and Nabong had a disagreement on the bench while Meralco was making a furious run in the final three minutes of the game. Alapag was pointing something out to Nabong late in the game, but the bruiser didn’t take one of the veteran guard’s points kindly as the two had to be separated by the Bolts staff.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAlapag would later on join the team’s huddles as Black mapped out his game-winning plays, while Nabong refused to participate and stayed on the far end of the bench.The Fil-Am center rushed to the locker room after the game and was the first one out of Meralco’s dugout.center_img LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Photo by Tristan Tamayo/ INQUIRER.netBIÑAN — Meralco coach Norman Black offered little to shed light on the spat between assistant coach Jimmy Alapag and Bolts center Kelly Nabong, but promised he would get to the bottom of the issue and sort things out on Monday.“I really don’t know the whole story, but I’ll sort it out tomorrow (Monday) and I’ll take care of it. Believe me,” he said.ADVERTISEMENT Nonong Araneta re-elected as PFF president BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Fire hits houses in Mandaluyong City Fire hits houses in Mandaluyong City Chief Justice Peralta on upcoming UAAP game: UP has no match against UST PLAY LIST 01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST00:50Trending Articles01:37PNP vows dismissal for cadets in alleged hazing at PNPA01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Typhoon Kammuri accelerates, gains strength en route to PHlast_img read more

FEU’s Dennison sets career-high amid jeers from DLSU crowd

first_imgFor the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. The graduating guard said the jeers only fueled him to play better and he played his best game yet, putting up a career-high 21 points to go along with seven boards, and four assists.“Those boos were added motivation for me,” said Dennison, whose previous career-high of 13 points also came against La Salle, in Filipino. “People close to me know that whenever the crowd is against me I play usually harder.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingDennison was also efficient from the floor going 10-of-14 overall and 9-of-12 in the two-point region.Also, Dennison’s 21 points are almost half of his total production from Season 79. He only scored 45 points the entire season last year. Trump signs bills in support of Hong Kong protesters Robredo should’ve resigned as drug czar after lack of trust issue – Panelo LATEST STORIES De Ocampo goes to Meralco in three-team trade Sports Related Videospowered by AdSparcRead Next Photo by Tristan Tamayo/INQUIRER.netFar Eastern University lost its opener against defending champion La Salle but another story was Ron Dennison’s personal battle against the crowd in white-and-green inside Mall of Asia Arena Sunday.Dennison was the focus of the La Salle faithful’s hatred, which stemmed from an on-court scuffle involving the Tamaraws and Green Archers in the Kadayawan Cup a few weeks back.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ Celebrity chef Gary Rhodes dies at 59 with wife by his side View comments “I want to show to the La Salle crowd that I can play cleanly,” said Dennnison. “I think they saw that. They aren’t blind for all I know.” Don’t miss out on the latest news and information. Celebrity chef Gary Rhodes dies at 59 with wife by his side Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Lacson: SEA Games fund put in foundation like ‘Napoles case’ NATO’s aging eye in the sky to get a last overhaul Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’last_img read more

Todd Defren Answers the Proust Questionaire

first_img wait… NYTimes. I am an unrepentant bi-coastal liberal. Good to Great still holds a place of honor on the shelf. I am a big believer in “getting the right people on the (proverbial) bus” and “turning the flywheel.” If you’ve read the book, you’re already nodding your approval. My worst and best managers came one after the other. My worst manager barely trusted me to handle the job, yet rarely gave me any direction about how to improve. Ironically, figuring out how to excel despite his mangled management style was great preparation for my next job, under my best manager: he trusted me implicitly; he arguably gave me more freedom than I’d earned and was always ready to offer patient, experienced advice when I asked for it. . wait… I am sure the typical answer would be “my iPhone.” In my case that’s problematic, since I do not own one. Instead, the device I cannot live without is my cellular USB dongle. Instead of paying Boingo and T-Mobile/Starbucks or the hotel du jour, I now surf at broadband speeds wherever there’s a cell connection: I’ve broken the wifi barrier. What Would You Like to Be The World’s Best at? Todd Defren is a founder and principal of the technology public relations firm,  PR Squared Device You Would Never Give Up? ? Your First “Real” Job?  PR: Google Reader. I access it on my laptop first thing in the morning, check-in throughout the day, and on the go via my PDA.  SD: ?  I:  L: Favorite Business Book(s) Who Was Your Best Manager? Why? wait… Your Favorite Software Application What Do You Most Value In Employees/Colleagues? Blog You Read Most Frequently wait…center_img I am a slave to Microsoft Office. wait… In the car – in the shower – anywhere where it’s near-impossible to write it down! Shift Communications I read Seth Godin’s blog for business inspiration; Chris Brogan for idea generation; and day-in, day-out, I read numerous PR and Marketing blogs (Shel Holtz, Brian Solis, Kami Huyse, Geoff Livingston, et al.). Originally published Oct 17, 2008 9:32:00 AM, updated March 21 2013 I’d like to be the best eagle hunter in Mongolia: these nomadic hunters can ride across the steppes at a full gallop with a golden eagle perched on their arm, ready to strike out for the day’s dinner. This requires preternatural balance, concentration, and a hard-won symbiosis between man, horse and bird. (When you spend years in front of a computer screen, you tend to fantasize about being great at tasks that are both far simpler and yet far tougher than pruning RSS feeds.) . He’s widely known as the creator of the Social Media Press release and author of the blog  Humor, loyalty, eagerness and patience. If someone has a “dark cloud” over their head, it brings the entire office down. Where Do You Do Your Best Thinking? wait… ? wait… Favorite Newspaper(s)  LD: Social Media Tool You Actually Use? Writing obits and events calendars for $8/hour at a small daily newspaper in Connecticut. George Washington. While he had the ambition to want the job, he also realized that beating the world’s most formidable army with a band of ragtag volunteers was a foolish dream. But, he prevailed. And then, most importantly, after 8 years in office – despite pleas to stay on in a quasi-royal role – Washington simply retired to his farm: a modern-day Cincinnatus. Bravery – honor – humility. ? Person That Inspires You? wait…  C:  I: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Use a Blog to Increase Organic Traffic

first_img Depending on your blogging software there could be different ways of editing your page title, URL and H1. If your software doesn’t allow you to make these changes, you need to think seriously about finding a new blogging platform. Date and time: 3) Publish and watch the results FeedBurner 2) Optimize your post around your keyword (Page Title, URL, H1) means more opportunities for keywords. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate. Once you’ve reached you’re limit for services, products, case studies, etc, it’s time to start getting serious about creating blog content. Google You also need to make sure that this phrase appears up front. A common mistake is for a company to put it’s name before it’s keywords in page titles. For example “HubSpot | How to use a Blog.” Instead you would want “How to use a Blog | HubSpot.” users understand that using general terms isn’t going to get them where they want to go. Instead, people typically search for keyword phrases, for example, ” .” As you can see in the results form keyword grader (see images below), the difference in difficulty drops from 96 for “blog” to 62 for “how to use a blog.” indexed pages In plain english, this means that there is actually a chance that I could rank for the keyword phrase “how to use a blog.” Granted, it doesn’t have a high search volume, but if you can rank for a dozen or more long tail keyword phrases related to the term “blog” you’ll end up with a significant amount of traffic. Let’s face it, unless you’re Blogger (which is owned by Google), Wikipedia, or WordPress, you’re not going to be taking the #1 search engine result for the term “blog” anytime soon. That’s okay, you can still get crafty and take a sizable chuck of traffic by thinking about the way people search. More often than not, the difference between a 50 page website and a 500+ page site is a blog. Because of this, blogging is an absolutely essential practice for SEO and traffic building. The number of terms that a website can rank for is directly related to the size of the site. More long tail keywords ! ,” or ” Most experienced Social Search for Lead Generation increasing your keyword rankings and growing your organic search traffic Ping-o-Matic The most important places to included keywords on any page of your site is in the page title, the URL and the H1 tag. This means that if you’re trying to rank for “how to use a blog” you need to make sure that phrase in that order in all three places. how to use a blog to increase organic traffic. 1) Identify keywords (be realistic) Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search.center_img Friday, May 7, 2010 at 2:00pm ET  Topics: Reserve your spot now how to blog Finally, an experiment: or . Photo Credit: Blog Optimization If it’s been more than a few hours since this post has gone live, open up a new browser tab and do a quick Google search for ” Finally, publish your post. Depending on how frequently Google and other search engines scan your site, it could take a few days or longer for your pages to be indexed and show up in Google. A simple tip to get your pages into search engines faster is to publish more often. When Google notices that a site is getting updated daily, it will scan the site more regularly. As an example, let’s say you want to increase the amount of traffic coming to your site for searches related to the term “blog.” Follow the steps below. will also help your blog posts get indexed faster. Lady Madonna , There are many great reasons for businesses to blog but one clearly stands out, ). Twitter The biggest objection I typically hear when I bring up the idea of blogging is, “what am I supposed to write about?” The answer, write about your keywords. Since you’ll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about ” Does this post show up on the front page? If so, do another search for “how to use a blog.” Does it show up again? Originally published May 3, 2010 1:00:00 PM, updated October 20 2016 Additionally, posting your RSS feed to how to use a blog Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Transforming Your Marketing Culture with Seth Godin [@InboundNow #15]

first_img Seth How companies can stand out and transcend traditional marketing tactics. Inbound Now Poke the Box Purple Cow Doing, poking, prodding, and challenging the status quo Inbound Marketing , All Marketers are Liars, & For the full transcript head here:  Always Be ShippingThe notion that you can wet test anything changes everything. Quote “The only way to understand the box is to see the edges” Get Near the Edges of the BoxPush boundaries and try new things. How else will you know what works and what doesn’t? The cost of learning is so much less than the cost of not learning. Advice for MarketersSeth has given 4000 pieces of advice to marketers on his blog. Seth says “The Internet rewards relentless generosity.” and the more you worry about pay day, the less you are going to make. Where do Seth’s ideas come from? SethGodin.com How companies can transform the way they do business by blogs daily on and cranks out amazing content joins us for episode #15 of ), and an inspiring speaker. How can companies and individuals in those companies start poking the box and transform the way things? How companies can provide an environment that encourages innovation & doesn’t shun failure. Tribes This book is about Topics: Race to the TopIt’s good to have short term goals but you must have an overarching vision of the future. Seth sees too many companies getting caught up in trying to optimize one tiny piece for a 2% gain and they often loose sight of more important initiatives that should and could be taking place. “Racing to the top is not about incrementally lowering your price or chiseling away. Racing to the top is about creating moments and movements and changes and innovations that people choose to talk about, that people want to engage with you about.” The dark secret of Marketing it’s a lot easier to do when you have a product worth talking about. Be Eagerly Prepared to Fail!Failing enough times leads to long term success. “If you fail often enough, you will succeed” You have to fail successfully enough to keep going, be smart about failure. And remember,  Try is the opposite of hiding. . . This is your message and mantra. Innovating EverydaySeth says you should be innovating in your company on a daily basis. Take a look at how internal processes are working. What could be streamlined? What could be made better? How would you ever know this if you aren’t poking the box to see what works? Seth stresses to look at your posture.  Are you interested in figuring out how things work or just there to make it to the next payday keeping your head down? “This posture of curiosity is a choice and I’m always amazing when people aren’t interested at least at some level how things work” Why wouldn’t you be interested in how things work?”The point is this is a moment. This moment will not be here in ten years. This moment was not here ten years ago. So the question is if you’re lucky enough to work for an organization that’s doing cool stuff, why aren’t you poking and finding out what’s working and what’s not?” Seth’s Lesson for Marketers”A lot of people don’t have respect for marketers. The reason is because the old kind of marketer was a little bit of a scum bag who was trying to say one thing about a product that did something else.” However there is hope! “The new breed of marketers is an impresario, a creator, an artist, a storyteller, someone who wants to make connections about things that matter. Not everyone gets to be the new breed of marketer. You have to choose to be this person and you can. So quit whining and go.” Connect with Seth Online . You can also connect with him on his personal site Great companies and brands reject the idea of average products for average people. They make amazing products for a select market. New marketing is about making great stuff. Originally published Apr 7, 2011 9:00:00 AM, updated July 03 2013 Poking the Box and Transforming your Marketing with Seth Godin Brian Halligan, our fearless CEO, posed this question to Seth to try and get into his mind to see how it ticks. Seth says he tries to say things that scare him and tries to always keep a watchful eye to notice things that are interesting and then add his own unique spin. Create a Failure Friendly Environment”Anytime your boss says to you, “We need to do something new and failure is not an option,” what she’s also said to you is success is not an option, because if you’re not prepared to fail along the way, eagerly fail along the way, then you’re not going to succeed.” Seth suggests creating an environment where your employees are more afraid about not failing than Making a list of how you failed and survived is going to teach you a great deal and inspire you to keep failing (smartly) Yoda Was WrongSeth claims that the jedi master Yoda had it wrong! “I think Yoda was wrong, and I quoted him in the book, where he said, “There is no try.” I think there’s lots of try. It’s okay to do your best and have it not work. In fact, every company that we say we admire, every brand that we say we aspire to has a long history of doing that.” Who inspires Seth Godin?“You know David, I would say you” (Thanks Seth!) Seth says that everyone that reads his blog and supports his efforts he . Knowing someone is going to read his blog and take away from his ideas and take action are enough to keep him going. The Enemy for Any Creator is Not Piracy it’s Obscurity. ! Seth is a marketing mastermind, author of 13 books great books (including Seth Godin poking the box , In the show we chat about: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Tips for Truly Memorable Product Announcements

first_imgWho doesn’t like a good product announcement? Done well, announcements add color to an otherwise static month. They give us something to look forward to, and something to gossip about. They can also catapult a company to a larger stage. Here are a few ideas for planning out your next product launch or other company announcements.Download Now: Free Product Marketing KitDraw Out the SuspenseMake sure your announcement warrants it. There’s nothing more deflating than a big build up for a little announcement. Use the suspense tactic to lead into a major product announcement, new partnerships, or big events.Get the timing right. Don’t give too much lead time to your announcement, or your supporters will lose interest. Increase the frequency of hints and sneak peaks as you draw closer to the announcement.Leverage social media. One of the best ways to drop hints is through your social media channels. There’s nothing more intriguing than a tweet like, “Something big is in the works… can’t wait for the world to see!”Tell Your Most Loyal Supporters FirstFor announcements that aren’t as highly secretive, seek out a small group of your best customers and brand advocates and provide them with advanced notice. If you’re launching a product or service, let them be the first to try it out and provide feedback. If you are throwing an event, host them for an exclusive dinner or give them a space to interact with each other. Fans are your best assets and should be empowered to help shape your product and speak on your behalf.Pick the Right Channel for the Initial AnnouncementChoosing the right channel to make the initial announcement is of critical importance. In doing so, think about the priorities of your particular launch. If there is a visual element to your announcement, think about holding an in-person event, a webinar, or creating an online video. If the speed at which the news spreads is the most important thing, think about announcing it on Twitter, your blog, or Facebook. This year, for example, we’ve seen an increase in political candidates talking to Twitter to announce their candidacies. If you care most about media exposure, reach out to a journalist you respect and offer them an exclusive. Finally, if the announcement will have a direct impact on your existing customers, make sure that your first step is to connect with them through email or some other personal outreach.  Be AgileYou never know how announcements are going to go until you are smack in the middle of them. Be prepared to handle any surprises that could come your way, and react to them. A few plan Bs to have:If the Story Leaks: Try as you might to prevent leaks, sometimes news gets out ahead of time (we’re looking at you BostInno 🙂 ) When this happens, move quickly beyond the surprise and make the most of the occasion. Correct any inaccuracies and prioritize getting a communication out to your customers as soon as possible. Then run with the story. Make yourself available to answer any questions and invite bloggers or journalists in. If you had a launch event planned, turn that event into a celebration. If the Announcement Doesn’t Go Over Well: Particularly if you are dealing with a new product or service, there’s always a small risk that the public won’t like what you’ve released. If this happens, try not to have a knee jerk reaction. Listen to the concerns you’re hearing, and open up more channels for feedback. Communicate any changes you are making in response.If Your Site Goes Down: If you run into technical problems on the day you’ve released your news, don’t panic. Designate a core team to be ready and responsive if there is any trouble with your website. Use every other channel possible to communicate the announcement and the work being done to fix the technical problem. Don’t forget to breathe!The most important element in getting announcements right is to let your genuine enthusiasm shine through. You should be passionate about the work you do (If you’re not — we’ve got a solution for that too). Make sure your audience is able to feed off of that excitement.By the way, speaking of announcements, HubSpot might a few more left up its orange sleeves yet… but you’ll have to stay tuned.  How else can you make your product launches and company announcements truly memorable? Product Marketing Originally published Oct 14, 2011 3:35:00 PM, updated August 29 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Demystifying How Facebook’s EdgeRank Algorithm Works [INFOGRAPHIC]

first_imgAaah … the elusive EdgeRank algorithm. So powerful, yet so misunderstood. But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages. So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user’s News Feed? Well, a new infographic from PostRocket will clear that right up, helping you understand exactly what factors contribute to how News Feed stories get filtered and displayed to a given user — in a very easy-to-understand, non-mathy way … with Batman-themed examples. Check it out below for a simple explanation of how EdgeRank impacts the content you post to your Facebook Page.And if you’d benefit from a more basic understanding of the algorithm’s individual components (affinity, weight, and time decay) and why you should care about EdgeRank in the first place, we’re also following it up with PostRocket’s first explanatory EdgeRank infographic. Did you learn anything new about EdgeRank?  Facebook Marketing Originally published Apr 23, 2013 9:00:00 AM, updated February 01 2017center_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

30-Day Challenge: 8 Little Changes to Your Marketing That’ll Make a Big Impact

first_img Topics: You’ve all heard of TED Talks, right? Their tagline is “Ideas Worth Spreading,” and some colleagues of mine have surfaced one of their talks that I think has an idea worth spreading to a lot of our readers.So, I’m blogging about it. Like bloggers do.The TED Talk is from Google’s Matt Cutts, and the central idea is that you can do anything for 30 days. “Think about something you’ve always wanted to add to your life, and try it for the next 30 days,” Cutts says. “If you really want something badly enough, you can do anything for 30 days.”The 30-day timeline seems, to Matt, to be the perfect amount of time to add a good habit to your daily repertoire — or subtract a harmful one. I think this is a fantastic challenge for anyone on a personal level, but I also thought maybe inbound marketers could take on the challenge in an attempt to improve their marketing.In our office, some of us have taken on our own personal 30-day challenges (which I’ll share with you at the end of the post) but I wanted to put forth both the video that explains the challenge, as well as some ideas that inbound marketers could possibly try out for the next 30 days. Monday is the start of a new month, after all, so I thought this would be a good time to noodle over what we could do every day for the next month to improve our marketing.Here is the video clip (it’s short, just a couple minutes), and some possible 30-day inbound marketing challenges we could take on below it.The 30-Day Challenge: What Could You Do in 30 Days?Some 30-Day Challenges for Inbound Marketers1) Write 500 WordsMany inbound marketers cite content creation as a challenge, which is why I was immediately struck by an example Matt gave in his TED talk:”Have you ever wanted to write a novel? Every November, tens of thousands of people try to write their own fifty thousand-word novel from scratch in 30 days. It turns out, all you have to do is write 1,667 words a day, for a month. So I did. By the way, the secret is not to go to sleep until you’ve written your words for the day. You might be sleep deprived, but you’ll finish your novel.”This really resonated with me as a content creator, because when you’re suffering from writer’s block (or just really don’t want to write), the best solution truly is to just do it. So, consider writing 500 words a day for one month. You could use the content for an ebook, blog post, whitepaper — whatever. Heck, some of it might be total rubbish that you never even publish. But you’ll get used to writing content, and after 30 days, I have a hunch you’ll feel a lot less intimidated about content creation, and be much better and faster with it, too.2) Learn a New Tool in Photoshop… or another visual content editing or creation tool, if Photoshop isn’t your jam. We all know visual content is hot, but we don’t all know how to take advantage of it in a practical way — because we’re not all designers, and we can’t all afford to hire one. At the end of this post is a free visual design crash course. That’s a good place to start if you’re looking to up your design chops, and maybe center your 30-day challenge around improving your ability to create visual content.3) Learn a New Excel FunctionEffective inbound marketers make data-driven decisions. If you’re comfortable using Excel, you can do a lot of really cool number crunching that sheds remarkable insights on your marketing activities. Spend 30 days trying to learn new Excel functions — you can start simple, and as you get more comfortable crunching numbers, experiment with weirder and geekier functions. Your marketing will certainly thank you.4) Call One CustomerMarketers are typically pretty closely aligned with their sales organization — or at least they strive to be — but its easy to forget about leads once they become customers. But if you’re truly practicing inbound marketing, you’re trying to solve for the customer, not just the close. So perhaps a month of talking to customers could help you get back in touch with what it’s really like to use your product or service, if you feel out of the loop. For instance, our CEO Brian Halligan makes it a habit to speak to at least three customers every week. It’s an invaluable source of feedback that can help you make better Marketing and Sales decisions.5) Sit on a Sales CallOr perhaps you don’t feel as connected to your sales organization as you wish. Spending a little time every day listening in on a sales call is an excellent use of time to get some insight into the kinds of questions Sales is fielding. You could use the information to guide your content creation, SEO, and sales enablement strategies.6) Use a New Social NetworkSometimes people give up on those things too fast. We just don’t have the time, you know? It might be time to give one of those new social networks the old college try, though. See if Pinterest really could work for you. Or Twitter. Or LinkedIn. Or Quora. If you don’t put in a concerted effort on a consistent basis, it’s really hard to make anything work well.7) Run a New A/B TestA/B tests help inbound marketers make incremental improvements to their marketing — backed by data, not feelings. Imagine if you ran a new test every day for a month. The impact on your marketing would be huge! If it seems insane to run that many A/B tests, just check out this blog post — there are 25 experiments in there that you can run on your email marketing alone.8) Read for 30 MinutesIt’s so easy to get into work, open your email, and dive into your work — tasks, calls, meetings, etc. Before you know it, your day’s over, and you start it all over the next day. When do you have time to actually learn new things, though? Challenge yourself to spend 30 minutes a day just … reading. Industry news, inbound marketing news, a book, or even brand new sites you’ve never heard of before. I even recommend reading stuff that has nothing to do with marketing or your industry at all. It gives you perspective that helps you do your job better, spurs ideas for new types of content, and keeps you sharp when you’re working with people outside the four walls of your company.And, If You’re Curious What We’re Doing …A group of us are supporting our fundraising campaign for our partner, charity: water. We’re taking on more personal challenges — things like no sugar or no coffee (aaah!), or adding in things like reading 20 pages or working out every day. Any day we fail to live up to the challenge, we’re donating a dollar to our #failwhale jar, which you can see to the right. So, you know, it makes failure a little less dire. 😉 I, personally, am taking on a 30-day challenge to not slouch, and a marketing challenge to not leave work until my inbox is under 20 emails (when you work in editorial for an inbound marketing department, that is a very real marketing-related challenge).Whether you choose to do a personal challenge or marketing-related one, take one last piece of Matt Cutts’ advice to heart:”When I made small sustainable changes, things I could keep doing, they were more likely to stick. There’s nothing wrong with big crazy challenges — in fact, they’re a ton of fun — but they’re less likely to stick … The next 30 days are going to pass, whether you like it or not. So why not think about something you have always wanted to try, and give it a shot for the next 30 days?”So, what will you try? Share your ideas in the comments — or, if you’ve already done this challenge in the past, share what you did, and whether you stuck with it after the 30 days were up!Image credit: Moyan_Brenn Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 28, 2013 3:30:00 PM, updated February 01 2017 Marketing Strategylast_img read more