Black vows to sort out Alapag-Nabong issue

first_imgMOST READ Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. Read Next LATEST STORIES Alapag opted to stay mum on the exchange as he excused himself out of the venue together with his pregnant wife LJ Moreno.Black knows that he needs the two to make amends quickly as the Bolts seek to go up 2-0 against the Hotshots on Tuesday at Sta. Rosa Multipurpose Complex in Sta. Rosa, Laguna. Frontrow holds fun run to raise funds for young cancer patients  Pingris: Hotshots ‘gave up’ in Game 1 loss to Bolts View comments The incident almost overshadowed Meralco’s 72-66 comeback win over Star to open their 2017 PBA Governors’ Cup semifinals series Sunday at Alonte Sports Arena here, where the Bolts fought back from 17-points down early and rallied from a 12 point hole early in the fourth.Eyewitnesses said Alapag and Nabong had a disagreement on the bench while Meralco was making a furious run in the final three minutes of the game. Alapag was pointing something out to Nabong late in the game, but the bruiser didn’t take one of the veteran guard’s points kindly as the two had to be separated by the Bolts staff.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAlapag would later on join the team’s huddles as Black mapped out his game-winning plays, while Nabong refused to participate and stayed on the far end of the bench.The Fil-Am center rushed to the locker room after the game and was the first one out of Meralco’s dugout.center_img LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Photo by Tristan Tamayo/ INQUIRER.netBIÑAN — Meralco coach Norman Black offered little to shed light on the spat between assistant coach Jimmy Alapag and Bolts center Kelly Nabong, but promised he would get to the bottom of the issue and sort things out on Monday.“I really don’t know the whole story, but I’ll sort it out tomorrow (Monday) and I’ll take care of it. Believe me,” he said.ADVERTISEMENT Nonong Araneta re-elected as PFF president BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Fire hits houses in Mandaluyong City Fire hits houses in Mandaluyong City Chief Justice Peralta on upcoming UAAP game: UP has no match against UST PLAY LIST 01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST00:50Trending Articles01:37PNP vows dismissal for cadets in alleged hazing at PNPA01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Typhoon Kammuri accelerates, gains strength en route to PHlast_img read more

Kiefer Ravena proud of brother Thirdy: ‘Hardwork, sacrifice get you to where you want to be’

first_img‘We are too hospitable,’ says Sotto amid SEA Games woes Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss With Ravena’s inclusion, Thirdy and his older brother Kiefer also became the first brothers to suit up for Gilas.Kiefer couldn’t be any prouder of Thirdy but he also reminded everyone that nothing is a guarantee and that everything is earned.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges Private companies step in to help SEA Games hosting LATEST STORIES Sports Related Videospowered by AdSparcRead Next MOST READ Roger Federer to play Madrid Open after 2-year absence Proud of @ThirdyRavenaaa 🙏🏽 but being the 1st brothers to be called up by #GilasPilipinas 💪🏽💯 hardwork and a lot of sacrifices gets you to where you wanna be. 💪🏽🙏🏽— Kiefer Ravena (@kieferravena) February 20, 2019 PDEA chief backs Robredo in revealing ‘discoveries’ on drug war The 25-year-old Kiefer would’ve been part of the national team had he not been suspended by Fiba although, it’s hard to tell if he and Thirdy would’ve both made the lineup had that been the case.The future, however, could eventually lead to the prolific Ravena brothers being Gilas teammates and national team mainstays.The 22-year-old Thirdy is set to make his Gilas debut on Friday, 12 a.m. (Manila time) against Qatar in a must-win game.ADVERTISEMENT Thirdy Ravena officially became the first collegiate player to make Gilas Pilipinas’ roster on Tuesday after being named in the team’s final 12-man lineup against Qatar in the Fiba World Cup Asian qualifiers.ADVERTISEMENT US judge bars Trump’s health insurance rule for immigrants SEA Games hosting troubles anger Duterte Oil plant explodes in Pampanga town Grace Poe files bill to protect govt teachers from malicious accusations Urgent reply from Philippine ‍football chief Don’t miss out on the latest news and information. View commentslast_img read more

Rio 2016: PV Sindhu becomes India’s 15th individual Olympic medalist

first_imgWith Sakshi Malik finally ending India’s medal drought last night after scripting an incredible comeback from being 0-5 down to winning 8-5 against Aisuluu Tynybekova of Kyrgyzstan and PV Sindhu making it to the women’s singles badminton final, a Silver is now guaranteed for India at the Rio Games. Here’s a look at the other individual medal winners for India since Khashaba Dadasaheb Jadhav’s Bronze back in 1952. (Rio Olympics: Full Coverage)Khashaba Dadasaheb JadhavYear: 1952Discipline: WrestlingMedal: BronzeKhashaba Dadasaheb Jadhav was the first athlete from India to win an individual medal at the Olympics. Jadhav was extremely nimble on his feet and that’s what made him different from the wrestlers of his time. Training under English coach Rees Gardner made him better since the 1948 Summer Games and finally four years later in Helsinki, it paid off.Leander PaesYear: 1996Discipline: Tennis (Men’s singles)Medal: BronzeIt was an inspired performance against the odds from an inspired 23-year-old Leander Paes. There were no expectations from him and he did what nobody expected. Paes lost an impressive semi-final but all was not lost as he defeated Brazilian Fernando Meligeni, world number 93. He went down in the first set but came back stronger to win 3-6, 6-2, 6-4 and get India a Bronze medal in an individual event after four decades.Karnam MalleswariYear: 2000Discipline: Weightlifting (Women’s 69KG)Medal: BronzeMalleswari won the Bronze in women’s 69kg category with an overall lift of 240kg. She finished just behind winner Lin Weining of China and Hungary’s Erzsebet Markus. Malleswari started with 105kg and then lifted 107.5kg, followed by 110kg in her subsequent two attempts. She started off with 125 kg in the clean & jerk attempt and then increased it to 130 kg. In her third attempt, she went for broke by trying to lift 137.5kg. Malleswari couldn’t get a Gold but her effort was enough to help her bag the Bronze.advertisementRajyavardhan Singh RathoreYear: 2004Discipline: Shooting (Men’s double trap)Medal: SilverRajyavardhan Singh Rathore had qualified for the final round after finishing fifth with a tally of 135 points (46, 43, 46) from three rounds in the preliminary stage. In the finals, the 34-year-old army major gave India its first individual Silver medal at the Olympics. The army man managed a score of 179 (135 in qualifying and 44 in the final round) which gave him the Silver medal. Rathore managed to score 44 out of 50 in the final round.Abhinav BindraYear: 2008Discipline: Shooting (Men’s 10 metre Air Rifle)Medal: GoldAbhinav Bindra in his biography said that he’s the Rahul Dravid of shooting and he aims for perfection. In 2008, Abhinav Bindra made the nation proud and won India its first individual Gold medal in Beijing. Bindra was fourth after qualifying but a brilliant final round and after a near perfect 10.8 on his last, he pulled in front of Henri Hakkinen of Finland. Bindra shot a total of 700.5 in the finals to clinch Gold for his country.Vijender SinghYear: 2008Discipline: Boxing (Men’s 75kg)Medal: BronzeAt Beijing 2008, Vijender defeated Badou Jack of Gambia 13-2 in the round of 32 and followed that up with a win against Angkhan Chomphuphuang of Thailand 13-3 in the round of 16 to reach the Middleweight Boxing quarter-finals. He beat Carlos Gongora of Ecuador 9-4 in the quarters which guaranteed him a medal, the first ever Olympic medal for an Indian boxer. However, he lost 5-8 to Cuba’s Emilio Correa in the semi-finals and shared the Bronze medal.Sushil KumarYear: 2008Discipline: Wrestling (Men’s 66kg Freestyle)Medal: BronzeSushil Kumar lost to Andriy Stadnik in the first round of the 66 kg freestyle wrestling event in Beijing. This left the Indian wrestler’s medal hopes hinging on the repechage. He defeated Doug Schwab in the first repechage round and Albert Batyrov in the second round. In the bronze medal match, Kumar beat Leonid Spiridonov 3:1 to clinch Bronze for India. Kumar won three bouts within a span of 70 minutes to take the Bronze.Gagan NarangYear: 2012Discipline: Shooting (Men’s 10m Air Rifle)Medal: BronzeGagan Narang won Bronze in the 10 metre air rifle event with a total score of 701.1, becoming India’s first medal winner at the 2012 games. Narang was just behind Silver medallist Niccolo Campriani of Italy who scored 701.5. He shot 10.7, 9.6, 10.6, 10.7, 10.4, 10.6, 9.9, 9.5, 10.3  and 10.7 in the 10 rounds and 103.1 in the final.Vijay KumarYear: 2012Discipline: Shooting (Men’s 25 Rapid Fire Pistol)Medal: SilverVijay Kumar won Silver in the 25 metre rapid fire pistol event. He finished with an average score of 9.767 and had a score of 293 with 7 inner 10s in the first stage. Vijay won India’s second medal at London 2012.advertisementSaina Nehwal Year: 2012Discipline: BadmintonMedal: BronzeSaina Nehwal earned India’s third individual medal in London. Saina defeated China’s Wang Xin after winning the first game 18-21 and then won the second game 0-1 as the Chinese had to retire to due an injury.Mary KomYear: 2012Discipline: Boxing (Women’s Flyweight)Medal: BronzeMary Kom defeated Karolina Michalczuk of Poland 19-14 in the third women’s boxing match of the first round. In the quarter-final, she defeated Maroua Rahali of Tunisia with a score of 15-6. Kom faced Nicola Adams of UK in the semi-final but lost the bout 6-11. However, she stood third in the competition and garnered an Olympic Bronze medal.Yogeshwar DuttYear: 2012Discipline: Wrestling (Men’s 60kg Freestyle)Medal: BronzeYogeshwar lost to Russian B Kudukhov 1-0, 2-0 and was knocked out from the pre-quarterfinal round. He got a chance to contest in the repechage rounds as Kudukhov reached the finals of the event. In his first repechage round he went on to beat Franklin Gmez of Puerto Rico with a score of 1-0, 1-0. Yogeshwar then scored 7-5 to beat Masoud Esmaeilpour with an aggregate of counted points 3-1 in repechage round 2. He finally beat his North Korean opponent Ri Jong-Myong to clinch the bronze medal (0-1, 1-0, 6-0).Sushil KumarYear: 2012Discipline: Wrestling (Men’s 66kg Freestyle)Medal: SilverSushil Kumar won a Silver medal after losing the final to Tatsuhiro Yonemitsu. He had entered the final amid some controversy by beating Kazakhastan’s Akzhurek Tanatarov in the semis. Sushil lost his final bout to his Japanese opponent with a score of 3-1.Sakshi MalikYear: 2016Discipline: Wrestling (Women’s 58kg Freestyle)Medal: BronzeSakshi Malik brought an end to India’s long wait for a medal at the ongoing Rio Olympics by winning Bronze in the Women’s Freestyle 58kg category. The 23-year-old overturned a 0-5 deficit to script an 8-5 victory over Aisuluu Tynybekova of Kyrgyzstan in the Bronze medal bout. Earlier, Sakshi had crashed out of contention for the Gold medal after a one-sided 2-9 loss to Valeria in the quarter-finals. She however, started her bid for the Bronze by defeating Orkhon Purevdorj of Mongolia 12-3 in the Repechage round 2 and then went on to win the Bronze medal bout by defeating the Kyrgyzstani.last_img read more

Top 10 Most Egregious SEO Mistakes

first_img SEO Originally published Mar 13, 2008 11:08:00 AM, updated March 21 2013 As an Internet Marketing Advisor at HubSpot, I get to talk to all of the people who are interested in learning more about our inbound marketing system and who want to do internet marketing more effectively.Some of them know that they want our help; know what they need to do and they have a pretty good idea of how to do it. They just need some guidance and the right tools and systems in place.Most people, though, still have a lot to learn. Search Engine Optimization, although only a piece of what we help people do, seems to be the most common challenge that causes people to initially seek our help. It’s also the thing that people seem most confused about, as well as the thing that people make the most mistakes doing, whether they have a SEO consultant involved or not.The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….Publish new GREAT content on new pages on your website REGULARLY.People get so confused about SEO. They are usually just wrapped up in all of the details.But, if you want to do SEO correctly, there’s one thing that you will spend the majority of your time doing: writing great content.We’re talking 90% of the time you spend doing SEO should be spent writing about you, your industry, your business, your products, your services and the problems you solve for your clients. All stuff that should be second nature to you.Yeah. You need to learn a few other things.But, if you can write, you can do SEO. The rest can be taught. And the rest should not distract you from writing.Unless… you fall victim to one of these mistakes.Top 10 Most Egregious SEO MistakesDavid Letterman Style, here it is:#10. You’re optimizing your website around really common (probably really popular) keywords that you’ll never be able to rank for. In the last week, I’ve had two people tell me they wanted to optimize their site around “leadership”. I said, good luck competing with Wikipedia and Everyone of your title tags has the same keyword phrase in it. And it’s your company name. The title tag on a page is probably the most important on-page SEO factor to consider when creating new pages. You probably already rank well for a search on your company name, so you can safely leave that out and still get that traffic. So, make sure you pick appropriate keyword phrases for each page that are phrases that someone is going to type into a search engine in order to find a product or service like yours.#8. Dynamic URLs without your keywords in it. You bought a fancy shopping cart or content management system (CMS) that uses dynamic urls with all kinds of random numbers and random letters in the url. Your URLs should be readable by humans because search engines read words like humans too. The words in your URLs is another very important signal to search engines what that page is about. So, get yourself a CMS that allows you to control your urls or get yourself a URL rewriter. Include your keywords in your URLs.#7. You used images as headings. Headings are usually the big bold letters right above the content at the top of a page usually below your navigation. See “HubSpot Inbound Internet Marketing Blog”. That’s a heading. If these are “words built with images” (designers do this to control the font of the text), search engines aren’t reading them. These should be text. Pick a web safe font that’s close to what you want. Go with that.#6. Number 6 is equally egregious, but a little less common nowadays unless your website is circa 1997… If your navigation is built using image buttons instead of text, you’re giving search engine one less signal about what that page is about. See #7 for a fix: Use text.#5. All of the above. I’ve seen it happen. I’ve seen sites with all of the above mistakes. Really. Honest.#4. Doing SEO after the website is designed and built. For some reason, people think SEO should start afterwards. I’ve been racking my brain for an analogy, but it’s really pretty simple: Do you go on a trip before you pack? Do you launch a business before writing some sort of business plan? Do you visit to a friend’s new house without printing out driving directions?SEO done right allows you to determine what content to write in order to get traffic from search engines. And you shouldn’t design a site before you know what content will be on it. I’m not saying that you should change your business model or product name based on what keywords will be easiest to rank for, but you should consider it. I guarantee you that your competitors or smart internet marketers are doing this homework. Why not claim the search traffic for your business? It only takes a little bit of planning.Plus, if you go to a designer or web developer that isn’t an expert at SEO (Most aren’t – even though they say they are), they may not implement a system that allows you to publish new pages and optimize your site around your keywords without paying them $100/hour to make the changes and additions for you. Someone that knows SEO will launch your website in a system that allows you to easily do SEO on a continous basis.Which brings us to…#3. Our design firm “DID” SEO for us. This one is probably the most common. There is no such thing as “BEING DONE” with SEO. It’s an ongoing thing. Just the other night, I logged into HubSpot’s Keyword Grader tool and found 2 new keywords that we should target. We rank not-quite-on-the-first-page for both of them and both of them could deliver several hundred visitors/month once we get to the first page. That’s hundreds more visitors we could attract to our site – with a bit of effort. And we already rank for “internet marketing”, “internet marketing software” and a bunch of other great phrases that are relevant to our business. Doing SEO once is like doing prospecting once. If your salesperson said “I called prospects last month” as a reason for not calling any new prospects this month, what would you say to them right before you fired them?#2. You built your website entirely in flash. You might as well put an invisible shield up between you and the search engines because they don’t see you.#1. And the number one most egregious mistake. Drumroll, please… Your site is built entirely in flash, you’re a web design firm, and you advertise that you do SEO. I’ve run into two of these people recently. I won’t link to them even though they deserve to be called out.That about covers it. I hope this was a fun way for you to learn HOW TO DO SEO and not just HOW NOT TO DO SEO. I recently wrote a more detailed post on my blog about how to continuously identify new keywords for your content creation and link building efforts which details the few things that you need to know besides content creation to do SEO effectively. It should dispel any misconception that SEO is some mysterious science not comprehensible by mere business mortals. Have you seen other egregious SEO mistakes that should be included in the Top 100 List?  Leave a comment below and share with the community.Free eBook: Introduction to Search Engine Optimization Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img It’s about time your business started taking advantage of SEO to increase organic traffic.Download this free ebook to learn how to successfully optimize your website and content to get found online. Topics:last_img read more

Inbound Marketing at a Maasai Village in Kenya

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 17, 2008 10:38:00 AM, updated October 01 2019 Don’t advertise. All the safari guides know that there are a number of native villages that will accept outside guests, but you will not find any advertisements to tour the villages or any promotion of it as an activity. The only way we knew about it is that we have friends who have gone on safari before and the sent us pictures of their visit to a village and told us about it. If you think about it, advertising would probably have a negative effect on “business” since the village might feel a lot less “authentic” if there were pamphlets about it at the concierge desk including a $2 off coupon.Encourage user participation. Right from the first few minutes of our visit, the Maasai were asking us to join them in a number of activities, including dancing the “welcome dance” like in the photo above with me in the white t-shirt. (Yes, there is actually video of me dancing with the Maasai. No, you will not get to see it.)  Encouraging feedback, comments and interactions with your users or customers is an important part of inbound marketing because the company no longer controls or owns the market – the customers are in charge now, and you really want to give them a voice and listen to it.Generate lots of content. One fundamental principle of inbound marketing is that companies should act more like publishers, because publishing lots of content relevant to your market creates a magnetic effect of drawing more people toward your content and your company website. The Maasai have embraced this concept. Though they do not create much content themselves – they embrace user generated content because they were always encouraging us to take more and more photos.  Literally, every three stpes in the village, they asked us to take more and more photos.  The marketing benefit of this is that the more photos people take the more likely there will be good an interesting photos that people will share on photo sharing sites like Flickr, continuing to spread the word about visiting a Maasai village.Gather customer feedback. Our guide asked us twice during the visit if we were enjoying ourselves and what they could do differently. At the end he specifically asked a couple questions about certain parts of the visit and if a couple of the other villagers had been helpful or not.  If you are an inbound marketing guru, you know that only if you have a remarkable product will others spread your message for you.  Our guide was very interested in making sure we had a remarkable experience and were more likely to tell others.Ask for recommendations. Finally, if you have a remarkable product, there is something you can do to encourage your customers to spread your message even more.  Ask them.  After we had given some feedback to our guide and said our visit was enjoyable, he asked us to tell our friends to come to Kenya and visit a Maasai village during their trip.Note: I know that it is highly unlikely that someone from a Maasai village in Amboseli, Kenya is reading blog articles and books from places like HubSpot, David Meerman Scott and Seth Godin and then devising an inbound marketing strategy based on that information.  The likely scenario is that all of this just evolved.  However, it is still interesting to me the way that it evolved, and that their strategy embraces inbound marketing so much.What do you think?  Have you seen other interesting and unexpected examples of inbound marketing? Topics:center_img I recently returned from a safari in Kenya (it was a great trip and I recommend it to everyone).  On one of the days, we visited a village of Maasai, which are a semi-nomadic indigenous people.  I wasn’t expecting to pick up any interesting marketing tidbits that day, but on the drive back to where we were staying, I realized that maybe there were some relevant inbound marketing takeaways… Inbound Marketinglast_img read more

6 Steps to Implementing an Effective Lead Management Process

first_img Topics: Lead Nurturing This is a guest post written by Pam Sahota . Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales.Is your business following an organized and effective lead management process? Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales.Download our free marketing tool that helps you generate more leads and learn about website visitors.If your business is lacking a solid system for managing leads, the following five steps will help you create and implement a successful and efficient lead management process from start to finish. Step 1: Identify and Understand Your Leads This initial step is crucial to the success of each of the others. You need to determine first and foremost who your potential buyers are to develop a process that will enable you to identify in which part of the sales process these prospects stand.First, your marketing team should identify buyer types and what their personas are . This will help you identify your ideal lead picture for your product or service. This persona can be carved out by identifying the following: Demographics: Where do your ideal customers live? What’s the size of the company they work for? What industry market are they in? What are their problems, wants, and needs? Behavior: Are they reading blogs, whitepapers, or just searching via Google to find the information they’re looking for? Lead Source: How do your best leads typically find you? Do they come from direct traffic to your website, did they read an article mentioning you, did they see one of your tweets?You should also dig deeper by trying to understand the mindset of your ideal customer. Is he/she the business owner, the VP, the tech guy? Determine where he or she lives, what he or she reads, and how he or she visited your site. Step 2: Generate & Collect Intelligence About Your Leads The sales cycle has been extended because the lead process begins in marketing where the marketing team figures out where the first point of contact was with the potential lead. The key to generating leads and knowing their source is to create and track content.Place your premium content offers like whitepapers and webinars behind a lead-capture form to generate leads and gather critical lead intelligence information about them that can be used during the lead management process.Add a tracking token to links you share in social media and through email marketing to help you identify leads’ behavior and interaction with your content.Use your marketing analytics to determine how people are coming to your website or blog and where they are clicking. This will inform you which types of content leads are looking at and help you understand what their interests, needs, and wants are.Capturing this information about your leads is critical for step four, lead nurturing. Step 3: Score Your Leads Lead scoring is a key part of the lead management process in order to determine the lead’s potential interest in your product or service. Potential factors for determining a lead’s score include demographic information and behavioral activity. This information is important and useful to the efficiency of passing off qualified leads because:The higher the score, the larger the chance the lead is likely to convert.Time sensitivity is key, because scores are normally determined by when items are acted upon by the lead. In short, the score may be reduced by inactivity (such as not clicking on email links or blog posts).Unqualified or cold leads can go through lead nurturing.The sales team can prioritize calls (for example, by the level of activity from the lead).Your business’ leads scoring schema should depend on a variety of factors that need to be determined depending on your business’ individual criteria. Spend some time to figure out which factors are important to your business and come up with a lead scoring process that’s right for you. Step 4: Nurture Your Leads Next, use the information you captured in the first three steps to identify different segments of leads based on their interests and likely position in the sales cycle. Did they convert on a middle-of-the-funnel offer such as a free trial or have they converted on more top-of-the-funnel offers such as educational ebooks, indicating they are closer to the top of the funnel?For the leads that are not quite ready to pass off to sales, enter them into an appropriate lead nurturing campaign . Many of these leads will still be in the research or awareness phase, figuring out if your product will solve their pain points. This is where you need to educate these leads and demonstrate through more valuable content, promotional offers, etc. that your products/services are right for them, propelling them through the sales cycle.Here are some tips for creating an effective lead nurturing campaign: Utilize a content map to determine what type of content you should provide to each type of lead.Be personal in your email and social media communications in order to continue building the lead relationship.Include relevant calls-to-action on all sources of content.Continue the relationship from first contact until the lead is ready to pass off to sales, offering targeted content to push them along. Step 5: Pass Off Your Leads to Sales Be sure your lead is ready to pass off to sales and not pre-mature. Sales team members are normally lead-hungry and will not be happy campers if they receive leads that aren’t quite sales-ready. Lead scoring can help in order to ensure this and make sure each lead is qualified. When you do pass off the lead, do so strategically…Score carefully and correctly based on the activity a lead acts upon in order to ensure the lead is not in need of further nurturing.Ensure the marketing team provides proper and extensive information on the lead’s activity and background that they gathered during the lead generation and nurturing processes. Ensure the sales team also researches the lead in order to gather as much lead intelligence information from both marketing and the internet in order to know as much about the lead as possible before contacting. This can include: business structure, current products/services, revenue model, and key decision makers. Require that each lead has an immediate initial contact in order to avoid lapsing back into nurturing.Consider providing incentives for the sales team to encourage them to pursue more heavily and follow-up more strategically.There should always be at least a minimal level of follow-up in order to keep on the radar of the prospect before potential conversion. Step 6: Track and Measure Your Leads As all marketers know, we need to track, measure, and track and measure some more. So while your leads may have been handed off, be sure to evaluate all leads with the sales team and continue to refine, score, and evaluate as needed. The key is to make sure the lead keeps moving through the sales cycle without being lost or sent back to marketing for more nurturing.Track and measure throughout the entire sales cycle.Measure sales performance.Measure marketing and sales ROI.Last but not least, continue evaluating throughout the process to identify what works (and what doesn’t work) for your business and your lead management process. It will take some time for your business to work out the kinks, but ultimately, you’ll end up with a seamless lead management process that generates better business results.Image Credit: Mick Lobb Originally published Nov 15, 2011 2:00:00 PM, updated September 06 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Google Maps Gallery: Showing Your Work Just Got a Lot Easier

first_img Topics: Originally published Mar 27, 2014 3:32:00 PM, updated February 01 2017 We talk a lot about showing the impact of your work, but physically showing where your work is being done is even more compelling. Using Maps, for either an organization or a business can add a new element of engagement with your customers and supporters. Google Maps Engine and newly released Google Maps Gallery provide the tools you need to show your work visually and provide real-time updates.What Is Google Maps Engine?Google Maps Engine allows organizations, government agencies, and retail companies (among other industries) to show location data on a custom Google Map, including project locations, sales territories, or commercial locations. All you have to do is upload your data from a spreadsheet into Google Maps Engine and all your locations are instantly plotted. There are a variety of products available, including:Maps API: This lets you overlay your own data on a Google Map, embed them on your website, and perform geo-related computationsMaps Engine: This allows you to create customized maps and publish them for public search and viewingMap Coordinate: This is an automation tool that helps assign and manage jobs for your mobile workforceEarth Pro: This is a 3D map tool for businesses that want to visualize, interact, and analyze data.Earth Enterprise: This is an advanced version of Earth Pro that allows for more in-depth analysis of data of a particular location.All these tools allow you to use Google Maps to provide more insight into your business or organization.What Is Google Maps Gallery?With Google Maps Gallery, governments, nonprofits, and businesses can use their valuable data to engage the public and show their impact on a variety of different maps on one page. Google Maps Gallery is “like an interactive, digital atlas where anyone can search for and find rich compelling maps.” This information is easily searchable on Google and other major search engines and can be viewed in Google Earth. Your organization also has control over the map’s branding and can manage the data that is hosting in Google’s secure cloud.The Benefits of Using Google Maps Engine and GalleryYour organization can increase its credibility by showing the real impact you’re making on the ground.Your business can highlight new locations by embedding Maps into your marketing and website.Anyone on your team can create, manage, and update Maps.Your product or development team can leverage the open source data and technology to develop new applications.Organizations Using Google Maps Gallery National Geographics Society is using Maps Gallery to show different areas of the world and also promote the sale of their print maps produced by their Map Department, which has been producing maps since 1915. All the maps listed in their Google Maps Gallery link to maps you can purchase.The World Bank uses Maps Gallery to show the issues around the world that need support, specifically around extreme poverty. Its maps show the different countries affected by issues including malnutrition, life expectancy, connectivity of a population, and population growth. The City of Edmonton in Alberta, Canada uses Google Maps Gallery to show all the work being done and resources that are available to make the city better for its residents, including neighborhood boundaries, police stations, recycling directories, and street construction projects. Google Maps Gallery is now open to nonprofits that want to submit data for the public good. There is a simple application process to do so.How does your company or organization incorporate Google Maps into its website and marketing practices?  Google Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

43 Tweetable Answers to Top Questions About Twitter

first_imgA few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. I was dubbed “Queen Tweet.”Well, I can’t rap, and I’m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter’s Small Business Team to speak on a webinar about how marketers can tweet smarter. During the webinar, we released new data on how users are interacting with small businesses and presented five best practices on how to make the most of Twitter.Over 8,000 registrants and 1,500 tweets later, many questions were posed over on the #tweetsmarter hashtag stream. We promised we’d answer every one, so here they are!We aggregated all the questions into the 43 you see below, and grouped them into seven categories. Feel free to click on a category to jump to the section most relevant to you:Engagement on TwitterBuilding & Reaching an Audience on TwitterUsing Hashtags on TwitterUsing Visuals & Media on TwitterTiming Your Tweets on TwitterUsing Twitter AdvertisingMisc. Twitter QuestionsEach response is under 140 characters, so you can easily tweet your favorites! Let’s get into it.Engagement on Twitter1) What is the definition of “Twitter impressions”?Impressions represent the total number of times a tweet has appeared on any user feed across the Twitter platform. [Click to tweet!]2) What is the definition of “Twitter engagement”?Engagement is reflective of an actual action taken by a user on a tweet, such as a Favorite, retweet, or reply. [Click to tweet!]3) Are you finding that more people click un-shortened links, rather than shortened links, due to trust and transparency?Trust & transparency depend more on the context given around the link, rather than the way the link is presented. [Click to tweet!]4) How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on?For every tweet linked to an offer, send two short tweets focused on your audience & community engagement. [Click to tweet!]5) What is an average to good expected engagement rate of tweets?An engagement rate above 1%. You can find this in the blue bar graph at the right of your free Twitter Analytics. [Click to tweet!]6) Why favorite a tweet? Isn’t that pretty much like saying, “I like you as a friend but you’re not worth retweeting”?Favoriting a tweet is like saying “okay” over text. It shows you acknowledged its existence while recognizing you have nothing else to add. [Click to tweet!]7) Do you prefer to favorite a tweet to show customers you acknowledged their post, instead of responding?All the time. Often, all customers are looking for on Twitter is your acknowledgement of their voice in a matter. [Click to tweet!]8) Do you ever use the favorite button as a bookmark?Using favorites as a bookmarking tool is a great way to store all the tweets you’re interested in referencing later. [Click to tweet!]9) How do you get people to retweet you on Twitter?Tweet content worth sharing! Data shows that, when appropriate, asking for an RT generates 4x more retweets. [Click to tweet!]Back to the TopBuilding & Reaching an Audience on Twitter10) What are some new, effective ways to increase your organic following?Craft tweets optimized for visibility with the 11 tips published here. [Click to tweet!]11) How dos one appeal to an audience that is not already interested?Publish tweets about interests mutual to your business and your audience such as world news, inspirational quotes, or industry data. [Click to tweet!]12) What are the best ways to show up in the feeds of those searching for certain terms?Optimize your tweets with the seven Twitter-specific SEO tips here. [Click to tweet!]13) People only see your tweets if they already follow you, right?With a public account, your tweets can be seen by anyone. They’ll appear in the feeds of your followers, and may also appear as recommended content for others. [Click to tweet!]14) When I tweet, do I address it to a specific person, or am I putting it out there to anyone who is paying attention?If you’re trying to talk specifically to a user, include their handle at the beginning (e.g. @anum). Otherwise, tweet for all to see! [Click to tweet!]15) How can you tell if people are interacting with your tweet?If your tweet doesn’t receive a favorite, retweet, or reply (indicating interaction), you can look at your free Twitter Analytics to see the number of clicks it received. [Click to tweet!]Back to the TopUsing Hashtags on Twitter16) What are some of the most effective ways to use hashtags?Hashtags are best used to expand the reach of your tweet. Here’s a simple guide on exactly how marketers can use them. [Click to tweet!]17) Why do so many users put #hashtags #on #every #single #word?Because they just love hashtags so darn much — Justin Timberlake and Jimmy Fallon have some great thoughts on this here. [Click to tweet!]18) How much hashtagging is too much? We’ve found that tweets with 1-2 hashtags generate more engagement than tweets with three or more. [Click to tweet!]19) Which tool should we use to graph hashtag usage?Plug your hashtag (or any search term) into Topsy to generate a free graph on it’s usage. [Click to tweet!] 20) How do you find the best hashtag? displays the most popular hashtags across various categories. It also allows you to search for the popularity of other hashtags. [Click to tweet!]21. Is it better to use a hashtag within the core sentence of the tweet or attached at the end of the tweet?If the hashtag fits naturally within your copy, include it. Otherwise, place the hashtag at the end of the tweet. [Click to tweet!] 22) Should hashtags be included in user profiles? Hashtags in a user profile can help your profile appear in the “People” tab in Twitter search results for the searched hashtag. [Click to tweet!]Back to the TopUsing Visuals & Media on Twitter23) Should all my tweets have links or rich media?Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media. [Click to tweet!]24) How do you get your photos to appear in tweets?When you go to compose a tweet, a little camera icon will appear. Click on it to attach a photo to your tweet. [Click to tweet!]25) What’s the best practice for using Twitter to promote or distribute video content?Use the same techniques used for sharing links: Provide context on what the video is and give a reason for users to click it. [Click to tweet!]26) Is there a danger to using too much text in a picture?A picture truly is worth a thousand words — let the visual speak for itself, and use your copy to add any needed commentary. [Click to tweet!]Back to the TopTiming Your Tweets on Twitter27) Is it possible to schedule tweets?You can schedule tweets using a third-party service such as HubSpot’s Social Inbox. [Click to tweet!] 28) How much time should I give between tweets? Anything more than two tweets an hour results in a drop in clickthrough rate per tweet. (More on this tweet pace here.) [Click to tweet!] 29) How often should I tweet without a link back to my site?There isn’t a set number. Experiment with publishing tweets with and without links to discover what works best for your business. [Click to tweet!] 30) Should a series be published all in one day?As long as the tweet series is connected through a hashtag identifying the series, you can release the tweets in any timeframe. [Click to tweet!] 31) What is the best time to release a tweet?Monday through Thursday between 1:00 p.m. and 3:00 p.m. ET. Find information on when to tweet here. [Click to tweet!] 32) What’s the optimal amount of tweets to send in a day? How much tweeting is too much?Anything more than 14 tweets per day typically results in a decrease in engagement. [Click to tweet!]33) How often can you retweet the same content before it starts getting ignored?Tweets have fairly short lifespans, so don’t feel guilty for reposting the same tweets numerous times. [Click to tweet!]Back to the TopUsing Twitter Advertising 34) How can you create ads, save them, and tweet them at a later date and time?When crafting an ad in the Twitter Ad interface, there will be a button to save for a later launch. [Click to tweet!] 35) What’s a Twitter card? How do you make one?Twitter Cards allow you to attach photos, videos, or media to tweets that drive traffic to your website. Learn how to create them here. [Click to tweet!] 36) Where do leads from my Twitter Cards go?Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). You can access and export them at any time. [Click to tweet!] 37) What is the cost difference for a promoted tweet with a visual versus a text-only tweet?While there is no built-in cost difference, some have found including visuals cut cost-per-engagement in half. [Click to tweet!]Back to the TopMisc. Twitter Questions 38) How do you connect with users who have a private account? You can request to follow them. Beyond that, you cannot force interaction with a user who has chosen to remain private. [Click to tweet!] 39) Is there a way for a Twitter user to know how many people have subscribed to phone text alerts?No. SMS subscriptions are intended for users to receive text alerts for tweet types they choose. Another user cannot access this information. [Click to tweet!] 40) My boss doesn’t think Twitter is “serious” enough – any tips here?This post covers four different ways you can convince your boss to invest in social media marketing. [Click to tweet!] 41) Does posting via a third party app get penalized by social media networks like Twitter?No. In fact, Twitter owns third-party app TweetDeck, so it would hurt them as an overall business to implement such penalties. [Click to tweet!] 42) Is Twitter for Dummies available as an online download? No, but you can order your own copy from here. [Click to tweet!] 43) Do you see any data around using emojis to help drive engagement?BufferApp found that emoticons on Facebook increased social shares by 33%. There may be a similar result on Twitter, but no Twitter-specific data exists currently. [Click to tweet!]Back to the TopHungry for more? If you’re interested in reviewing the slides from the webinar (whether you attended or not), then check them out below: Twitter Marketing Originally published Oct 21, 2014 12:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Going Global: 22 Growth Hacks & Resources for International Expansion

first_imgFor a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first? If you haven’t heard, we’ve just announced that the HubSpot Marketing Platform is now available in six different languages. Our community of customers now extends into 90 countries. As you would imagine, we’ve learned a thing or two about global expansion in the process. So to provide you with some direction and help you give your global marketing a boost, check out these 22 pro tips for international success. And for even more expert advice on gearing up for global expansion, download The Global Marketing Playbook. 22 Global Marketing Growth Hacks and Resources 1) Identify your top three growth markets.Look at your funnel data and map it against the top countries from which you’re already seeing positive indicators — such as traffic, MQLs, higher win rates, and shorter sales cycles. If you don’t have much global data yet, check out GDP and factors specific to your market. Statista offers many resources ranked by country to help you with market selection.2) Focus on a small number of countries at a time.Setting country-minded goals makes it easier to go global, and forces you to target more effectively than if you target by language or regional grouping.3) Determine your “anchor” markets.If fast, near-term growth is the goal, think about markets that might be smaller and easier to penetrate, so that they can carry you into some of the bigger markets within the same region later.4) Rally your extended global team.Tap into partners and contractors in other countries for help with global marketing. If you don’t have any, start developing relationships with freelance content creators, designers, and others.5) Explore local trends.Doing some simple research in Google Trends will help you discover the top issues that people are talking about in your target countries. Simply select the country you want to explore in the top right corner to get started.6) Do your keyword research.Use Keyword Planner to figure out which keywords offer opportunities in your top markets. If you’re a HubSpot user, you can also conduct keyword research using the Keywords App. Make a note of topics for which you already have content that you could repurpose or adapt.7) Create country-focused content.Even if you’re only writing in English, you can attract incredible traffic from a given country by covering country-relevant trends within a blog post. See an example of how Matthew Capala did this for China using a guest writer.8) Localize top-performing content.Look at your traffic data to see which blog posts are already performing well for a given country, and localize them into your top languages. Make sure to link to the translations from the English versions and vice versa.9) Take advantage of customized content.Improve conversion rates by creating different content, CTAs, and forms depending on the user’s language or country. (If you’re a HubSpot user, learn how to do it here.)10) Display the right currency for each contact.Encourage a faster purchase by customizing the currency you wish to display, depending on the country listed in their contact record.11) Mind your on-page optimization.Ensure that your focus keyword appears in the title, meta description, alt image tags, header, content body, and the URL itself. Make sure to create localized URLs too.12) Clone campaigns instead of reinventing the wheel.Segment your database by country and language. Then, clone top campaigns for each segment instead of creating new ones from scratch. Adapt them and localize them as needed.13) Choose time zones that make sense for each market.Once you’ve cloned campaigns, set up emails to auto-send at the appropriate time for each market. Make sure you consider the typical work schedule and local lunch hours, which vary from place to place.14) Display the right date and time formats for each market.Take advantage of the feature within your marketing automation software that allows you to easily set up the right date and time formats for each country.15) Watch out for local holidays.Make sure you avoid launching campaigns on local holidays in the markets you’re targeting. Bookmark this global holiday calendar to consult when planning your campaigns.16) Offer local phone numbers.Thanks to international call forwarding and routing services, such as this one, you can easily get country-specific phone numbers to make it easier for customers to call you. Then, set your re-route rules accordingly.17) Have an interpreting service on stand-by.If you can’t handle incoming calls in other languages, you can access a phone-based interpreting service that will connect an interpreter to the line within seconds.18) Activate chat features in other languages.Many companies use a live chat feature on their website. If you have multilingual staff available, make sure your chat widget supports multiple languages, like this one.19) Consider co-marketing campaigns.Which companies already have a strong presence in the countries you are targeting? Consider joining forces and sharing resources to deliver co-marketing campaigns. Here are some great tips to get you started.20) Choose localization providers with care.Avoid using automatic translation tools like Google Translate, as they signal to search engines that your content is low quality. If you need a translation agency, get referrals from colleagues in other companies. If your needs are limited to just one language and your translation needs are less than 2,500 words per day, you can find a professional freelance translator here.21) Translate commonly used templates.If you have email templates and automatic messages that go out from your websites or business development reps, have them ready in the primary languages of the countries you are targeting.22) Think about the global customer experience.You’ll want to partner with your colleagues in support and services to think through the entire customer experience. See this helpful webinar from ZenDesk on how one company did this in French.Ready to expand?Taking on global marketing can seem like a daunting undertaking, but it’s manageable if you set clear goals and think about one country at a time. Start taking advantage of some of the tips and resources above, and share them with your team members to begin weaving them into your current activities.How does your company approach global expansion? Let us know in the comments section below. Topics: Originally published Sep 2, 2015 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Business Growthlast_img read more