Customers Unhappy at Winners Inc. Delay

first_imgCustomers at the offices of Winners Incorporated on Broad Street.Many unhappy customers of Winners Incorporated recently prevented some staff members of the company from leaving its head office on Broad Street, because their winnings were not paid by the management.They told journalists that the company failed to pay their winnings, which prompted their action. “I have lost a lot of money with Winners in the past and when the time came to pay us what we won, they refused to do so,” one of the unhappy customers said.He said information came from Winners Incorporated suggesting to them to take their grievance to the National Lottery Authority (NLA), one of the disgruntled customers said Winners Incorporated management is aware that most of the customers cannot seek any legal help.“Some of us (people with winning tickets) are worried and don’t know if we will continue to play with Winners Incorporated because of the situation,” one said.Several of the customers also accused Winners Incorporated of not responding to their concerns since they have been partners in their betting game.A lady customer refused the company’s claim that “it does not have to pay when the odd number is not correct. But how can I know if the odd number is correct? Anytime I win big money, they can say the odd number is not correct and so they will not pay.”“They just fooled us every day because they delayed paying our money,” another customer said.Responding to Winners Incorporated, a man who asked not to be identified because he was not authorized to speak said the company engaged the unhappy customers and finally paid out their winnings. He could not explain the cause for the delay and refused to get into the details on the odds that was seemingly responsible for the crisis.He, however, denied that the delay in payment was deliberate and intended to fool them. “We have been in the sports betting business for a long time and we always take care of our customers,” he said. “We have settled their concerns and all is fine.”Sports betting have been around for some time and another company Doxxbet Liberia Inc. is also said to be a strong competitor in the sector.Said a spokesman: “We at Doxxbet Liberia Inc. are always aware of our responsibility, including the odds we are offering. We understand that Liberian customers deserve a high-quality service and that is what we have been offering for many years. We will try to keep the same level of effort and dedication, so our customers always consider us fair and trustworthy company.”Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more

Hughes talks about QPR’s vital game against Stoke

first_imgQPR manager Mark Hughes discusses his relegation-threatened team’s crucial home match against Stoke City. Click here for the QPR v Stoke quizFollow West London Sport on TwitterFind us on Facebooklast_img

YouTube’s New Award Show Is Google’s Trojan Horse Into Social TV

first_imgThe web’s thriving metropolis of video weirdness will soon host its very own real, live award show: The YouTube Music Awards. The event, coming on November 3, will take place on stage in New York and will be livestreamed around the world, in true YouTube fashion. Hosted by indie film darling Jason Schwartzman and directed by the perennially cool Spike Jonze, known best for his edgy music videos, YouTube is trying to out-hip the hip—and with big name guests like Lady Gaga, Eminem and Arcade Fire, it can probably succeed.But looking cool and putting together a star-studded show is merely the sound and fury. In recent days, Twitter and Facebook have both made some major plays in the social TV analytics space, which is red hot right now. Unlike those companies, Google can leverage its immense resources to craft its own Huge Live Event, broadcast over YouTube, soaking up Google+ user data. That could prove that not only is the third-most trafficked website in the world as relevant as ever—but that YouTube could be the most relevant force in the social TV space.That is, if it plays its cards right. Google Takes On … Everyone, ReallyForget Facebook and Twitter for a minute, if you will. With the YouTube Music Awards, Google’s big social TV move could have some symbolic collateral damage, namely to the stalwarts of the entertainment industry.MTV’s VMAs (don’t be caught dead saying “Video Music Awards”) have offered teens and twentysomethings a hip music awards alternative to the considerably more (literally) buttoned-up Grammys since 1984. If Miley Cyrus is any indication (and she is), the VMAs remain relevant after almost 30 years.But YouTube is more relevant. And because its content is user-created, that won’t be changing any time soon. YouTube is a strange confluence of mainstream artists (and their major labels) and Internet quirkiness ripe for memedom. Its unbridled randomness still thrives, and brands that manage to harness the social network’s odd energy and penchant for virality can thrive there. YouTube has sticking power—and its award show, just like the MTV VMAs 30-year-tenure, might too. Social TV Gets Hotter And HotterBeyond being big business for themselves, major award shows are big business for social networks, which see massive spikes in usage concurrent with live broadcast events. In 2012, the Grammy Awards drummed up 13 million “social media comments” on Twitter and Facebook, as tracked by social analytics firm Bluefin. The top three entertainment events that drummed up the most social buzz as of 2012 were music award shows. (That record was later bested by the 2012 election and the 2013 Super Bowl.) Tags:#music#YouTube taylor hatmaker 5 Outdoor Activities for Beating Office Burnout 9 Books That Make Perfect Gifts for Industry Ex… Related Posts 4 Keys to a Kid-Safe App 12 Unique Gifts for the Hard-to-Shop-for People… It’s no coincidence that Twitter bought Bluefin, the social analytics company conducting that very same research, earlier this year. There’s major money in insightful social data around viewing habits—and the more insight you can stockpile, the better. Twitter also partnered with Nielsen, the traditional TV ratings giant to add Twitter’s social TV analytics as a complement to Nielsen’s traditional viewership ratings. Meanwhile, Facebook will start selling its own social entertainment chatter to major networks like ABC, FOX, NBC and CBS, doled out in surely lucrative weekly reports.YouTube’s Social TV TrifectaThe intersection of streaming entertainment events and realtime social media activity is big business for the advertisers and content makers who can crack the code. And clearly, when it comes to social media, music award shows are some of the buzziest of all.If you’re Google, you’re sitting on a three ingredient formula for success: resources sufficient to craft your very own hyped-up award show, the online network to broadcast it over and, bettered by its recent splicing of Google+ DNA into YouTube comments, the social network to control the conversation.That’s not just major brand buzz and a ton of traffic—it’s a data goldmine.last_img read more

Top 10 Most Egregious SEO Mistakes

first_img SEO Originally published Mar 13, 2008 11:08:00 AM, updated March 21 2013 As an Internet Marketing Advisor at HubSpot, I get to talk to all of the people who are interested in learning more about our inbound marketing system and who want to do internet marketing more effectively.Some of them know that they want our help; know what they need to do and they have a pretty good idea of how to do it. They just need some guidance and the right tools and systems in place.Most people, though, still have a lot to learn. Search Engine Optimization, although only a piece of what we help people do, seems to be the most common challenge that causes people to initially seek our help. It’s also the thing that people seem most confused about, as well as the thing that people make the most mistakes doing, whether they have a SEO consultant involved or not.The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….Publish new GREAT content on new pages on your website REGULARLY.People get so confused about SEO. They are usually just wrapped up in all of the details.But, if you want to do SEO correctly, there’s one thing that you will spend the majority of your time doing: writing great content.We’re talking 90% of the time you spend doing SEO should be spent writing about you, your industry, your business, your products, your services and the problems you solve for your clients. All stuff that should be second nature to you.Yeah. You need to learn a few other things.But, if you can write, you can do SEO. The rest can be taught. And the rest should not distract you from writing.Unless… you fall victim to one of these mistakes.Top 10 Most Egregious SEO MistakesDavid Letterman Style, here it is:#10. You’re optimizing your website around really common (probably really popular) keywords that you’ll never be able to rank for. In the last week, I’ve had two people tell me they wanted to optimize their site around “leadership”. I said, good luck competing with Wikipedia and About.com.#9. Everyone of your title tags has the same keyword phrase in it. And it’s your company name. The title tag on a page is probably the most important on-page SEO factor to consider when creating new pages. You probably already rank well for a search on your company name, so you can safely leave that out and still get that traffic. So, make sure you pick appropriate keyword phrases for each page that are phrases that someone is going to type into a search engine in order to find a product or service like yours.#8. Dynamic URLs without your keywords in it. You bought a fancy shopping cart or content management system (CMS) that uses dynamic urls with all kinds of random numbers and random letters in the url. Your URLs should be readable by humans because search engines read words like humans too. The words in your URLs is another very important signal to search engines what that page is about. So, get yourself a CMS that allows you to control your urls or get yourself a URL rewriter. Include your keywords in your URLs.#7. You used images as headings. Headings are usually the big bold letters right above the content at the top of a page usually below your navigation. See “HubSpot Inbound Internet Marketing Blog”. That’s a heading. If these are “words built with images” (designers do this to control the font of the text), search engines aren’t reading them. These should be text. Pick a web safe font that’s close to what you want. Go with that.#6. Number 6 is equally egregious, but a little less common nowadays unless your website is circa 1997… If your navigation is built using image buttons instead of text, you’re giving search engine one less signal about what that page is about. See #7 for a fix: Use text.#5. All of the above. I’ve seen it happen. I’ve seen sites with all of the above mistakes. Really. Honest.#4. Doing SEO after the website is designed and built. For some reason, people think SEO should start afterwards. I’ve been racking my brain for an analogy, but it’s really pretty simple: Do you go on a trip before you pack? Do you launch a business before writing some sort of business plan? Do you visit to a friend’s new house without printing out driving directions?SEO done right allows you to determine what content to write in order to get traffic from search engines. And you shouldn’t design a site before you know what content will be on it. I’m not saying that you should change your business model or product name based on what keywords will be easiest to rank for, but you should consider it. I guarantee you that your competitors or smart internet marketers are doing this homework. Why not claim the search traffic for your business? It only takes a little bit of planning.Plus, if you go to a designer or web developer that isn’t an expert at SEO (Most aren’t – even though they say they are), they may not implement a system that allows you to publish new pages and optimize your site around your keywords without paying them $100/hour to make the changes and additions for you. Someone that knows SEO will launch your website in a system that allows you to easily do SEO on a continous basis.Which brings us to…#3. Our design firm “DID” SEO for us. This one is probably the most common. There is no such thing as “BEING DONE” with SEO. It’s an ongoing thing. Just the other night, I logged into HubSpot’s Keyword Grader tool and found 2 new keywords that we should target. We rank not-quite-on-the-first-page for both of them and both of them could deliver several hundred visitors/month once we get to the first page. That’s hundreds more visitors we could attract to our site – with a bit of effort. And we already rank for “internet marketing”, “internet marketing software” and a bunch of other great phrases that are relevant to our business. Doing SEO once is like doing prospecting once. If your salesperson said “I called prospects last month” as a reason for not calling any new prospects this month, what would you say to them right before you fired them?#2. You built your website entirely in flash. You might as well put an invisible shield up between you and the search engines because they don’t see you.#1. And the number one most egregious mistake. Drumroll, please… Your site is built entirely in flash, you’re a web design firm, and you advertise that you do SEO. I’ve run into two of these people recently. I won’t link to them even though they deserve to be called out.That about covers it. I hope this was a fun way for you to learn HOW TO DO SEO and not just HOW NOT TO DO SEO. I recently wrote a more detailed post on my blog about how to continuously identify new keywords for your content creation and link building efforts which details the few things that you need to know besides content creation to do SEO effectively. It should dispel any misconception that SEO is some mysterious science not comprehensible by mere business mortals. Have you seen other egregious SEO mistakes that should be included in the Top 100 List?  Leave a comment below and share with the community.Free eBook: Introduction to Search Engine Optimization Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img It’s about time your business started taking advantage of SEO to increase organic traffic.Download this free ebook to learn how to successfully optimize your website and content to get found online. Topics:last_img read more

How to Reap the Fruits of Social Media Pollination

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Learn how to use social media for lead generation.Download the free video to leverage Twitter, Facebook and other social media sites to generate leads and customers. Social Media When you think about it, sharing on social media is a lot like bees carrying pollen. People who come across remarkable content spread it across the web, resulting in fertile discussion and the birth of new ideas — just like pollen gives birth to new fruit. But while this amazing phenomenon transpires in social media, businesses often fail to harvest the fruits of their labor. They fail to move their website visitors down their sales and marketing funnels by converting them to leads and sales. Of course, social media is first and foremost about people and dialog. But if it is being used as a business tool, you should get some business results from it! Here are some social media tips that you can apply at the top of the funnel that will help you move people lower down the funnel.1) Be relevant to your businessWe talk about being relevant in social media, especially when it comes to Twitter.  However, if the content you’re sharing and the dialogs you’re having are not relevant to your business, where is the value to your bottom line?  Share content that is fun but also share information that will attract relevant business visitors to your site.  They are out there! 2) Be greedy for traffic Very simply, create your own content.  While it is cool to share and retweet the content of thought leaders (I’m guilty); do your business a favor and write your opinions down as a blog post every once and while and share your response! You will build your brand and thought leadership and drive traffic to your own site! 3) Use calls-to-action to facilitate conversion I cannot stress this enough!  You’ve done all the hard work for months building up followers, fans and friends.  You’ve spent countless hours writing some remarkable content, engaging with them online and bringing them back to your site.  How are you converting the relevant visitors to leads?  A simple call-to-action at the bottom of your blog posts or on your website pages can help get you those leads your business needs! 4) Make it easy to share your contentPiggy backing on the previous point.  Why not make it easy for your visitors to spread that around? A simple button like the one below can help gain you new followers and attract new potential customers. Lead Generationcenter_img Originally published Sep 16, 2009 9:00:00 AM, updated March 21 2013 Topics: 5) Build the right bridgesWhen starting out in social media and networks it is common to follow friends, family and co-workers.  More than a few people I know are obsessive about having a ton of followers.  However, it is important to cultivate the right kind of follower and friends base.  Quality is important.  Once you reach a certain critical mass quantity might become a factor, but in the short term the right people is more important than lots of people. To sum it up for all you hard working bees, it’s great to fill the top of your funnel using social media, but if you’re in it for business reasons, make sure your pollination results in some fruit that can be harvested!How have you been using social media to help with generating leads for your business?  Please share your thoughts in the comments section! Photo credit: Antonio Machado Video: How to Use Social Media for Lead Generationlast_img read more

Stop Leasing Your Marketing And Start Owning It

first_img Originally published Oct 8, 2009 7:35:00 AM, updated October 01 2019 Traffic and lead volume are common metrics that most marketers and businesses track.  But unless you are tracking your conversion rates it is easy to be deceived by the illusion of growth.Here’s a simple example that will highlight the growth illusion: Most marketers would be thrilled to see a monthly visitor graph that looks like this one below.  This shows tremendous month over month visitor growth. At the same time any marketer would be proud to have a corresponding lead graph like this one that’s demonstrating 5% month over month growth. It looks very compelling!But, despite the phenomenal growth in visitors and leads your conversion rates could be going down, dramatically!  In this case the conversion rate has gone from just over 13% to below 10% in 6 months (almost a 25% drop). The reality is, today businesses are buying traffic. In fact buying is the wrong word, they are leasing traffic.  Outbound marketing such as email rentals, PPC ads, banner ads, press releases are essentially methods for leasing targeted visitors to ones site.However, once your campaign is over, your lease expires, and you need to renew your spend and pay for new visitors to your site. And more traffic means spending more money. But, unless your conversion rates are steady or increasing, your ROI is going down. The key to owning your marketing is managing your conversion rates and keeping your costs down. Inbound marketing is a great way to do that while hitting your growth goals.  What are you doing to own your marketing and  improve your conversion rates?  Please share your thoughts in the comments.Photo credit: TheTruthAboutInbound Marketing Kit Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Twitter’s New Retweet Feature Makes Quality, Unique Content Even More Important for Marketers

first_imgTwitter sure has been busy lately.  First, Twitter lists .  Now they’ve recently rolled out their following On your Twitter sidebar, you’ll notice a new option under your Favorites called “Retweets.” Clicking this will show you three different tabbed options: Retweets by others, Retweets by you and Your tweets, retweeted. Here’s an example of a retweet that appeared in my timeline.  Note that I am . Among other issues, users are also concerned about the new Retweet function What is your opinion of the new feature?  Will it change the way people tweet?  Because most of the credit is given to the tweet’s originator, does it take away from the power of the recommendation? Originally published Nov 19, 2009 1:59:00 PM, updated October 20 2016 seeming invasion to a beta group of users, making it easier to regurgitate others’ tweets.  The feature was rolled out to me today, but after testing it out I’ve started questioning, You’ll also notice that when you’re on the page of a user you’re following, you have the option of turning on/off the ability to see that user’s retweets.  The feature is on when the arrowed icon appears highlighted in green. To turn it off, click the icon so it isn’t highlighted: Reactions from the Twitterati: Webinar: Twitter for Marketing and PR Perhaps the biggest implication of the new Retweet function from a marketing perspective is the increased importance of creating quality, unique tweets that others will want to retweet.  Because retweets are associated with the original user, that user who originated the tweet will have more widespread reach and visibility via the Twitter timelines of others who may not be following them.   for tips and tricks to drive inbound marketing using Twitter. @SESConf Does the new feature enhance or diminish the quality of the retweet? One of my personal gripes about the new Retweet feature is the inability to add a personal touch to the tweet I’m re-posting.  When a user presses the Retweet button, the tweet is re-posted verbatim, with no opportunity to disagree or add any personal flavor.  After voicing my opinion on Twitter, I noticed that of their Twitter stream from users they aren’t following, since retweets appear with the avatar of the user who originally posted it, not the user you’re following who retweeted it. Twitter Engagement Explanation of Retweet Features: @Charwebmktg I’m not the only one who feels this way So What Does This Mean for Marketing? , but the tweet appeared because Want to learn more about using Twitter for Marketing and PR? am , who I Download the free webinar not The following is Twitter’s example of a retweet.  Retweets appear in a user’s timeline as the original tweet with a note below indicating the user (the person you’re following) who retweeted it: Topics: following, retweeted it. See also Twitter’s explanation bubble: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Chart of the Week: What Buyers Want from Your Website

first_img  Success stories / case studies (73%) However, if you want to win clients, don’t overlook the remaining six elements. Even podcasts and audio content, at the bottom of the list, were rated by 40% of decision makers as being “extremely” or “very important” when deciding to make initial contact with a service provider.  .  Description of industries served (78%) Pull People to You HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Free Download: Marketing Data: 50+ Marketing Charts and Graphs to have access to these charts for use in your own presentations Topics: Buyers may not indicate elements such as blog posts, podcasts, and video as being the most important features of a website, but leveraging content can really help your product or service stand out in a crowded marketspace. We all know our website is a key part of our marketing and . As more people use the Web to find services, you want to make sure you have compelling content that is findable in search engines and draws people to you.  Professional website design and presentation (69%) Whatever marketing you are doing, the first stop for most buyers is a visit to your website. It can either , podcasts, videos, and news, or it can say the same thing as your competitors’ sites, providing a laundry list of services and a nice look, but neither helping nor hurting your chances to start or enhance a relationship. The top 4 elements should come as no surprise: Originally published Feb 10, 2010 5:15:00 AM, updated July 03 2013 Say you are going to run a webinar. You may send an invitation by email (a top way to generate attendance at webinars), directing buyers to register for the event on your website. During the registration process, you can ask them to sign up for your newsletter, allowing you to add them to ongoing marketing communications. And, on the confirmation page, you can direct them to Designcenter_img , case studies, or podcasts on related topics to the event, further engaging them with your brand and thought-leading content. more than 200 buyers of B2B services — in companies of all sizes — to rate the importance of various elements of a service provider’s website. You can go a step further and share information about the webinar and the related content items such as Twitter, Facebook and Linkedin. Doing this allows you to reach your followers and fans, some of whom may not be on your email list, as well as blog posts But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider most important? To find out, RainToday These elements are the core of most firms’ websites. If something is amiss here, it will raise major questions with buyers from the get-go. Getting these elements in place is just the price of entering the game. What type of content do you have available on your website? lead generation strategy surveyed draw them in further with online resources and content  Service descriptions (87%) Web Elements Working Together – An Example via social media enhancing your Web presence Download the ebook now! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Transforming Your Marketing Culture with Seth Godin [@InboundNow #15]

first_img Seth How companies can stand out and transcend traditional marketing tactics. Inbound Now Poke the Box Purple Cow Doing, poking, prodding, and challenging the status quo Inbound Marketing , All Marketers are Liars, & For the full transcript head here:  Always Be ShippingThe notion that you can wet test anything changes everything. Quote “The only way to understand the box is to see the edges” Get Near the Edges of the BoxPush boundaries and try new things. How else will you know what works and what doesn’t? The cost of learning is so much less than the cost of not learning. Advice for MarketersSeth has given 4000 pieces of advice to marketers on his blog. Seth says “The Internet rewards relentless generosity.” and the more you worry about pay day, the less you are going to make. Where do Seth’s ideas come from? SethGodin.com How companies can transform the way they do business by blogs daily on and cranks out amazing content joins us for episode #15 of ), and an inspiring speaker. How can companies and individuals in those companies start poking the box and transform the way things? How companies can provide an environment that encourages innovation & doesn’t shun failure. Tribes This book is about Topics: Race to the TopIt’s good to have short term goals but you must have an overarching vision of the future. Seth sees too many companies getting caught up in trying to optimize one tiny piece for a 2% gain and they often loose sight of more important initiatives that should and could be taking place. “Racing to the top is not about incrementally lowering your price or chiseling away. Racing to the top is about creating moments and movements and changes and innovations that people choose to talk about, that people want to engage with you about.” The dark secret of Marketing it’s a lot easier to do when you have a product worth talking about. Be Eagerly Prepared to Fail!Failing enough times leads to long term success. “If you fail often enough, you will succeed” You have to fail successfully enough to keep going, be smart about failure. And remember,  Try is the opposite of hiding. . . This is your message and mantra. Innovating EverydaySeth says you should be innovating in your company on a daily basis. Take a look at how internal processes are working. What could be streamlined? What could be made better? How would you ever know this if you aren’t poking the box to see what works? Seth stresses to look at your posture.  Are you interested in figuring out how things work or just there to make it to the next payday keeping your head down? “This posture of curiosity is a choice and I’m always amazing when people aren’t interested at least at some level how things work” Why wouldn’t you be interested in how things work?”The point is this is a moment. This moment will not be here in ten years. This moment was not here ten years ago. So the question is if you’re lucky enough to work for an organization that’s doing cool stuff, why aren’t you poking and finding out what’s working and what’s not?” Seth’s Lesson for Marketers”A lot of people don’t have respect for marketers. The reason is because the old kind of marketer was a little bit of a scum bag who was trying to say one thing about a product that did something else.” However there is hope! “The new breed of marketers is an impresario, a creator, an artist, a storyteller, someone who wants to make connections about things that matter. Not everyone gets to be the new breed of marketer. You have to choose to be this person and you can. So quit whining and go.” Connect with Seth Online . You can also connect with him on his personal site Great companies and brands reject the idea of average products for average people. They make amazing products for a select market. New marketing is about making great stuff. Originally published Apr 7, 2011 9:00:00 AM, updated July 03 2013 Poking the Box and Transforming your Marketing with Seth Godin Brian Halligan, our fearless CEO, posed this question to Seth to try and get into his mind to see how it ticks. Seth says he tries to say things that scare him and tries to always keep a watchful eye to notice things that are interesting and then add his own unique spin. Create a Failure Friendly Environment”Anytime your boss says to you, “We need to do something new and failure is not an option,” what she’s also said to you is success is not an option, because if you’re not prepared to fail along the way, eagerly fail along the way, then you’re not going to succeed.” Seth suggests creating an environment where your employees are more afraid about not failing than Making a list of how you failed and survived is going to teach you a great deal and inspire you to keep failing (smartly) Yoda Was WrongSeth claims that the jedi master Yoda had it wrong! “I think Yoda was wrong, and I quoted him in the book, where he said, “There is no try.” I think there’s lots of try. It’s okay to do your best and have it not work. In fact, every company that we say we admire, every brand that we say we aspire to has a long history of doing that.” Who inspires Seth Godin?“You know David, I would say you” (Thanks Seth!) Seth says that everyone that reads his blog and supports his efforts he . Knowing someone is going to read his blog and take away from his ideas and take action are enough to keep him going. The Enemy for Any Creator is Not Piracy it’s Obscurity. ! Seth is a marketing mastermind, author of 13 books great books (including Seth Godin poking the box , In the show we chat about: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Anatomy of an Effective Facebook Business Page

first_img LinkedIn Company Pages Originally published Oct 19, 2011 3:30:00 PM, updated February 01 2017 Topics: Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of ‘Likes’ (By the way, have you liked HubSpot on Facebook yet? ;o). But for those just getting accustomed to Facebook business pages and all they have to offer, the experience can seem daunting.To give you a good sense of the various elements of a Facebook page and how to use those elements effectively, let’s dissect the anatomy of a Facebook business page. We’ll use HubSpot’s Facebook page as our subject. (Note: No Facebook fans were harmed during the dissection of this Facebook page.)The 13-Part Anatomy of a Facebook Business Page1. Welcome Page: It’s a great idea to consider creating a custom tab (see number 8 for more info) to welcome new visitors that land on your business page. Set this as the ‘Default Landing Tab’ so new visitors automatically see this page first (you can do this when you’re editing your page under ‘Manage Permissions’). Use this page to welcome new visitors and entice them to ‘like’ your page. (HubSpot customers can get more leverage out of this by installing HubSpot’s Welcome App, which shows visitors a form that can convert them into leads without even having to leave the Facebook page.)2. An Awesome Image: Be sure you upload a relevant image to your page. Make the most of the real estate this image space provides. For instance, instead of just uploading your business’ logo, create a custom image that provides additional information or promotes a particular offer. (Read more about designing your image smartly in number 4…)3. Your Photo Strip: Upload pictures to your page’s photo albums, as they will get featured in a photo strip at the top of your page. Get creative, and use this strip to create a more customizable Facebook page, as these companies have done.4. Your Thumbnail: The thumbnail image that appears next to your wall posts and comments is automatically generated from your page’s image (as discussed in number 2). Be mindful of this when you create your image, as you’ll want to make sure your thumbnail image can work independently of the larger image. Facebook allows you to make minor edits to your thumbnail by dragging the larger image to adjust to fit a smaller thumbnail size.5. Questions: Pose questions to your Facebook fans to encourage discussion and conversation on your Facebook page. Fans of your page are there because they want to be social, learn from you, get valuable information, and engage with others. Spark discussions by asking questions regularly.6. Freshness: Just like your website shouldn’t be static, neither should your Facebook page. Make sure you’re regularly engaging with your fans. Stay tuned to your audience and how they respond to your posting frequency. Don’t spam your audience with too many posts, but make sure you’re providing a steady flow and variety of updates.7. Engagement: Being engaging with your fans should elicit engagement from them, too. An effective page generates ‘likes,’ comments, shares, and buzz that expands the reach of your page and attracts new fans. Use Facebook Insights to measure and analyze how effective you are at engaging your fans and making it a must-subscribe page.8. Applications and Custom-Built Tabs: Explore the various Facebook applications available to you, and add those that will help you create a richer, more engaging Facebook page. Does your business have a YouTube channel, a SlideShare page, or a Flickr account? Consider adding apps for those sites to pull in content from those channels onto your Facebook page.Furthermore, you can use iFrames to create custom tabs that act like landing pages for your page. Use these custom tabs to showcase customer testimonials and case studies, promote featured content or lead gen offers, provide more information about your products/services, or publicize your presence on other social media sites like Facebook, LinkedIn, and Twitter.9. Content: Offering helpful and interesting content is one of the best ways to maintain a solid Facebook presence. Offer a healthy mix of content types, including blog posts, webinars, ebooks, and content from other thought leaders as well.10. ‘About’ Information: Consider this space your elevator pitch. Use it to clearly and concisely explain who you are and why you’re valuable. You can even provide a link to more information here, too.11. Fan Posts and Page Tagging: Create a richer and more interactive experience for your fans by enabling them to post freely to your page’s wall as well as tag you in posts they publish on their own walls. (i.e. Posts your page is tagged in will not only appear on their walls but will also appear on your page’s wall.) This capability can be managed in your page’s setting under ‘Manage Permissions.’12. Responsiveness: It’s great to initiate discussion and engagement by asking your fans questions and posting content and other updates, but it’s also important to be responsive as well. Respond to both positive and negative commentary. If you’re dealing with a particularly negative Nancy, take the conversation off of Facebook and ask them to contact you over email or by telephone instead. 13. Basic Information: Make sure you’ve completed your basic information. There’s nothing more annoying than visiting a Facebook page, looking for additional information, and finding none. Use this section to expand upon your ‘About’ elevator pitch, offer more in-depth information about your business, and link to your website and other social properties.Still haven’t created a page for your business? Here are some simple steps you can follow to set up your Facebook business page and get started in creating an effective Facebook marketing presence!Get fresh examples of how to leverage Facebook business pages by liking HubSpot on Facebook! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more