Report: Warriors accuse Rockets’ Chris Paul of ‘dirty play’

first_imgThe Warriors are reportedly fuming that Andre Iguodala’s knee injury suffered in Game 4 was the result of a dirty play by Rockets star guard Chris Paul.Yahoo Sports reported many Warriors are accusing Paul of dirty tactics by purposely clipping Iguodala’s knee from behind while the two were chasing a rebound in Houston’s 112-108 victory Monday night.While it’s hard to decipher Paul’s intent on the play, considering the All-Star’s reputation as an irritant and someone prone to stretching the …last_img read more

Consumer help: tax

first_imgHere’s a guide on how a taxpayer can submit returns and make payments to the South African Revenue Services.Taxpayers can do e-Filing for the electronic submission of returns, and electronic payments. It is also possible to e-File via your mobile phone or tablet. (Image: Brand South Africa)Brand South Africa reporterHelp with tax-related problems or complaints, as well as a range of online resources to help you submit your returns and make payments to the Receiver of Revenue.Tax problems and complaintsThe South African Revenue Services (SARS) subscribes to a service charter. However, taxpayers sometimes do not get the service they want. Issues that SARS will address include those relating to delays in processing returns, decision making and the correction of administrative mistakes, failure to provide reasons for making an adjustment to a return, failure to respond to queries, objections and appeals, as well as the conduct and attitude of SARS staff.Website: www.sars.gov.zaIf you have a problem, you should first contact your local SARS branch office. If the dispute remains unresolved, then raise the issue with SARS by:Calling the SARS Contact Centre on 0800 00 SARS (7277)Emailing your closest contact centre.Northern South Africa: contact.north@sars.gov.zaCentral South Africa: contact.central@sars.gov.zaEastern South Africa: contact.east@sars.gov.zaSouthern South Africa: contact.south@sars.gov.zaMake sure you are given a service request number, which you will need if you take your complaint further, to the Service Monitoring Office. This offers taxpayers an independent channel to facilitate the resolution of issues and disputes.Service Monitoring Office number: 0860 12 12 16Find out more about dealing with service issues on the SARS website.e-FilingThe South African Revenue Service’s e-Filing allows for the electronic submission of returns, and electronic payments. It is also possible to e-File via your mobile phone or tablet.Website: www.sarsefiling.co.zaWould you like to use this article in your publication or on your website? See Using Brand South Africa material.last_img read more

Sharapova comeback, teen’s dream run end at US Open

first_imgRoad Warriors sink Batang Pier “The emotions were high when it was 5-2,” she said. “I wanted to close it so much.”‘Unbelievable’ for StephensSpanish 12th seed Pablo Carreno Busta advanced to his second Grand Slam quarter-final with a 7-6 (7/2), 7-6 (7/4), 7-6 (7/3) victory over Shapovalov.The Canadian would have been the youngest Slam quarter-finalist since Michael Chang at the 1990 French Open, youngest US Open quarter-finalist since Andre Agassi in 1988 and first US Open qualifier in the last eight since Gilles Muller in 2008.“The biggest lesson is that I’m able to compete with these guys,” Shapovalov said. “I still think I have a lot of work to do.”Stephens, who was a 2013 Australian Open semi-finalist, missed 11 months with a foot injury that required surgery in January and returned only at Wimbledon, but has won 12 of her past 14 matches for her deepest US Open run in six tries.“I honestly couldn’t have asked for a better comeback,” Stephens said. “Making it to the quarter-finals here is unbelievable.”Wimbledon and Australian Open runner-up Venus Williams, the US ninth seed seeking her eighth Grand Slam title and third US Open crown, was to meet Spain’s Carla Suarez Navarro for a quarter-final spot.Wimbledon champion Garbine Muguruza, the third seed from Spain and leader in a fight for world number one, also was to face Czech 13th seed Petra Kvitova later.‘I just play perfect’Carreno Busta, the first player in Grand Slam history to face four qualifiers, has not dropped a set at the tournament.In a draw half assured of producing a first-time Slam finalist, he has a Tuesday quarter-final against either French 16th seed Lucas Pouille or Argentine 29th seed Diego Schwartzman. UPLB exempted from SEA Games class suspension Typhoon Kammuri accelerates, gains strength en route to PH Sharapova, whose five Grand Slam titles include the 2006 US Open, made 51 unforced errors to only 14 by Sevastova, whose 21 winners were half the 30-year-old Russian star’s total at Arthur Ashe Stadium.“She played unbelievable throughout the first and second set and I just kept fighting, running for every ball,” Sevastova said. “The third set could have gone either way.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutSevastova matched her best Slam run from last year’s US Open while 146th-ranked Sharapova served notice her game remains formidable, having defeated second-ranked Simona Halep in her dramatic opener on the New York hardcourts.Sharapova tested positive for the banned blood booster meldonium at the 2016 Australian Open and only returned from her suspension in April. She was snubbed for a French Open wildcard, missed Wimbledon with a thigh injury but received a wildcard for the US Open despite only one hardcourt tuneup match due to a left forearm injury.Sharapova blasted a backhand down-the-line winner to break for a 3-1 edge. Sevastova broke back in the seventh game but Sharapova broke again in the last, taking the first set after 27 minutes with a forehand crosscourt winner.But Sharapova hit a forehand wide to surrender a break to put the Latvian ahead 2-1 in the second set and Sevastova held from there, aided by Sharapova’s 16-2 edge in unforced errors in the set.Sharapova double faulted to hand Sevastova a break to open the final set and the Latvian broke again at love for a 3-0 lead.Sharapova then had a blistered right middle finger taped by a trainer and immediately broke back and held. But Sevastova held at love, broke again and took the match on a service winner.ADVERTISEMENT Don’t miss out on the latest news and information. MOST READ Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Carreno Busta won his third career ATP title in May on Estoril clay then reached his first Slam quarter-final at the French Open, where he retired against Rafael Nadal with an abdominal injury that kept him out of Wimbledon.Shapovalov’s bid collapsed thanks to going 3-of-13 on break points and making 55 unforced errors against 54 winners, Carreno Busta with 25 winners against 29 unforced errors.“At the beginning I was a little bit discouraged, maybe nervous,” Carreno Busta said. “In the tie-breaks I just played perfect. It was an amazing victory for me.”Later men’s matches pitted South African 28th seed Kevin Anderson against Italy’s Paolo Lorenzi and German 23rd seed Mischa Zverev against US 17th seed Sam Querrey. CBB LATEST STORIEScenter_img SEA Games in Calabarzon safe, secure – Solcom chief WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Read Next Kammuri turning to super typhoon less likely but possible — Pagasa Sports venues to be ready in time for SEA Games PLAY LIST 00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Maria Sharapova of Russia (left) waves to the crowd after her women’s singles fourth round match loss to Anastasija Sevastova of Latvia (inset) on Day Seven of the 2017 US Open at the USTA Billie Jean King National Tennis Center on September 3, 2017. AFPNEW YORK, United States — Maria Sharapova’s Grand Slam comeback after a 15-month doping ban ended in defeat Sunday at the US Open, as did the dream run of Canadian 18-year-old Denis Shapovalov.Latvian 16th seed Anastasija Sevastova rallied to eliminate former world number one Sharapova 5-7, 6-4, 6-2 and book a quarter-final berth against American Sloane Stephens, who ousted Germany’s Julia Goerges 6-3, 3-6, 6-1.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC LOOK: Venues for 2019 SEA Games View commentslast_img read more

Black vows to sort out Alapag-Nabong issue

first_imgMOST READ Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. Read Next LATEST STORIES Alapag opted to stay mum on the exchange as he excused himself out of the venue together with his pregnant wife LJ Moreno.Black knows that he needs the two to make amends quickly as the Bolts seek to go up 2-0 against the Hotshots on Tuesday at Sta. Rosa Multipurpose Complex in Sta. Rosa, Laguna. Frontrow holds fun run to raise funds for young cancer patients  Pingris: Hotshots ‘gave up’ in Game 1 loss to Bolts View comments The incident almost overshadowed Meralco’s 72-66 comeback win over Star to open their 2017 PBA Governors’ Cup semifinals series Sunday at Alonte Sports Arena here, where the Bolts fought back from 17-points down early and rallied from a 12 point hole early in the fourth.Eyewitnesses said Alapag and Nabong had a disagreement on the bench while Meralco was making a furious run in the final three minutes of the game. Alapag was pointing something out to Nabong late in the game, but the bruiser didn’t take one of the veteran guard’s points kindly as the two had to be separated by the Bolts staff.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAlapag would later on join the team’s huddles as Black mapped out his game-winning plays, while Nabong refused to participate and stayed on the far end of the bench.The Fil-Am center rushed to the locker room after the game and was the first one out of Meralco’s dugout.center_img LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Photo by Tristan Tamayo/ INQUIRER.netBIÑAN — Meralco coach Norman Black offered little to shed light on the spat between assistant coach Jimmy Alapag and Bolts center Kelly Nabong, but promised he would get to the bottom of the issue and sort things out on Monday.“I really don’t know the whole story, but I’ll sort it out tomorrow (Monday) and I’ll take care of it. Believe me,” he said.ADVERTISEMENT Nonong Araneta re-elected as PFF president BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Fire hits houses in Mandaluyong City Fire hits houses in Mandaluyong City Chief Justice Peralta on upcoming UAAP game: UP has no match against UST PLAY LIST 01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST00:50Trending Articles01:37PNP vows dismissal for cadets in alleged hazing at PNPA01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Typhoon Kammuri accelerates, gains strength en route to PHlast_img read more

Corey Brewer to sign with Thunder

first_imgJohn Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City The Lakers agreed to a buyout with the 6-foot-9 Brewer on Wednesday. He will help fill the void Andre Roberson left for the Thunder when he ruptured his left patellar tendon and was lost for the season. The Thunder have started multiple players with limited results since the injury.Brewer, 31, averaged 3.7 points in 54 games with the Lakers this season. He averaged 11.9 points per game for Houston during the 2014-15 season and has career averages of 8.8 points and 2.8 rebounds per game.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutBrewer played for Thunder coach Billy Donovan on Florida’s 2006 and 2007 national championship teams. LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Read Next Brace for potentially devastating typhoon approaching PH – NDRRMC Brazil’s Neymar sidelined for up to three months with foot surgery View comments Pussycat Dolls set for reunion tour after 10-year hiatus Families in US enclave in north Mexico hold sad Thanksgiving MOST READ Typhoon ‘Tisoy’ threatens Games Typhoon Kammuri accelerates, gains strength en route to PH Don’t miss out on the latest news and information. LATEST STORIES Corey Brewer #3 of the Los Angeles Lakers walks to the bench as the Lakers play the Dallas Mavericks in the second half at American Airlines Center on February 10, 2018 in Dallas, Texas. Ron Jenkins/Getty Images/AFPOKLAHOMA CITY — Former Los Angeles Lakers guard Corey Brewer will sign with the Oklahoma City Thunder after he clears waivers.The move was confirmed by Brewer’s agent, Happy Walters, on Thursday.ADVERTISEMENT Google honors food scientist, banana ketchup inventor and war hero Maria Orosalast_img read more

Kiefer Ravena proud of brother Thirdy: ‘Hardwork, sacrifice get you to where you want to be’

first_img‘We are too hospitable,’ says Sotto amid SEA Games woes Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss With Ravena’s inclusion, Thirdy and his older brother Kiefer also became the first brothers to suit up for Gilas.Kiefer couldn’t be any prouder of Thirdy but he also reminded everyone that nothing is a guarantee and that everything is earned.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges Private companies step in to help SEA Games hosting LATEST STORIES Sports Related Videospowered by AdSparcRead Next MOST READ Roger Federer to play Madrid Open after 2-year absence Proud of @ThirdyRavenaaa 🙏🏽 but being the 1st brothers to be called up by #GilasPilipinas 💪🏽💯 hardwork and a lot of sacrifices gets you to where you wanna be. 💪🏽🙏🏽— Kiefer Ravena (@kieferravena) February 20, 2019 PDEA chief backs Robredo in revealing ‘discoveries’ on drug war The 25-year-old Kiefer would’ve been part of the national team had he not been suspended by Fiba although, it’s hard to tell if he and Thirdy would’ve both made the lineup had that been the case.The future, however, could eventually lead to the prolific Ravena brothers being Gilas teammates and national team mainstays.The 22-year-old Thirdy is set to make his Gilas debut on Friday, 12 a.m. (Manila time) against Qatar in a must-win game.ADVERTISEMENT Thirdy Ravena officially became the first collegiate player to make Gilas Pilipinas’ roster on Tuesday after being named in the team’s final 12-man lineup against Qatar in the Fiba World Cup Asian qualifiers.ADVERTISEMENT US judge bars Trump’s health insurance rule for immigrants SEA Games hosting troubles anger Duterte Oil plant explodes in Pampanga town Grace Poe files bill to protect govt teachers from malicious accusations Urgent reply from Philippine ‍football chief Don’t miss out on the latest news and information. View commentslast_img read more

Top 10 Most Egregious SEO Mistakes

first_img SEO Originally published Mar 13, 2008 11:08:00 AM, updated March 21 2013 As an Internet Marketing Advisor at HubSpot, I get to talk to all of the people who are interested in learning more about our inbound marketing system and who want to do internet marketing more effectively.Some of them know that they want our help; know what they need to do and they have a pretty good idea of how to do it. They just need some guidance and the right tools and systems in place.Most people, though, still have a lot to learn. Search Engine Optimization, although only a piece of what we help people do, seems to be the most common challenge that causes people to initially seek our help. It’s also the thing that people seem most confused about, as well as the thing that people make the most mistakes doing, whether they have a SEO consultant involved or not.The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….Publish new GREAT content on new pages on your website REGULARLY.People get so confused about SEO. They are usually just wrapped up in all of the details.But, if you want to do SEO correctly, there’s one thing that you will spend the majority of your time doing: writing great content.We’re talking 90% of the time you spend doing SEO should be spent writing about you, your industry, your business, your products, your services and the problems you solve for your clients. All stuff that should be second nature to you.Yeah. You need to learn a few other things.But, if you can write, you can do SEO. The rest can be taught. And the rest should not distract you from writing.Unless… you fall victim to one of these mistakes.Top 10 Most Egregious SEO MistakesDavid Letterman Style, here it is:#10. You’re optimizing your website around really common (probably really popular) keywords that you’ll never be able to rank for. In the last week, I’ve had two people tell me they wanted to optimize their site around “leadership”. I said, good luck competing with Wikipedia and About.com.#9. Everyone of your title tags has the same keyword phrase in it. And it’s your company name. The title tag on a page is probably the most important on-page SEO factor to consider when creating new pages. You probably already rank well for a search on your company name, so you can safely leave that out and still get that traffic. So, make sure you pick appropriate keyword phrases for each page that are phrases that someone is going to type into a search engine in order to find a product or service like yours.#8. Dynamic URLs without your keywords in it. You bought a fancy shopping cart or content management system (CMS) that uses dynamic urls with all kinds of random numbers and random letters in the url. Your URLs should be readable by humans because search engines read words like humans too. The words in your URLs is another very important signal to search engines what that page is about. So, get yourself a CMS that allows you to control your urls or get yourself a URL rewriter. Include your keywords in your URLs.#7. You used images as headings. Headings are usually the big bold letters right above the content at the top of a page usually below your navigation. See “HubSpot Inbound Internet Marketing Blog”. That’s a heading. If these are “words built with images” (designers do this to control the font of the text), search engines aren’t reading them. These should be text. Pick a web safe font that’s close to what you want. Go with that.#6. Number 6 is equally egregious, but a little less common nowadays unless your website is circa 1997… If your navigation is built using image buttons instead of text, you’re giving search engine one less signal about what that page is about. See #7 for a fix: Use text.#5. All of the above. I’ve seen it happen. I’ve seen sites with all of the above mistakes. Really. Honest.#4. Doing SEO after the website is designed and built. For some reason, people think SEO should start afterwards. I’ve been racking my brain for an analogy, but it’s really pretty simple: Do you go on a trip before you pack? Do you launch a business before writing some sort of business plan? Do you visit to a friend’s new house without printing out driving directions?SEO done right allows you to determine what content to write in order to get traffic from search engines. And you shouldn’t design a site before you know what content will be on it. I’m not saying that you should change your business model or product name based on what keywords will be easiest to rank for, but you should consider it. I guarantee you that your competitors or smart internet marketers are doing this homework. Why not claim the search traffic for your business? It only takes a little bit of planning.Plus, if you go to a designer or web developer that isn’t an expert at SEO (Most aren’t – even though they say they are), they may not implement a system that allows you to publish new pages and optimize your site around your keywords without paying them $100/hour to make the changes and additions for you. Someone that knows SEO will launch your website in a system that allows you to easily do SEO on a continous basis.Which brings us to…#3. Our design firm “DID” SEO for us. This one is probably the most common. There is no such thing as “BEING DONE” with SEO. It’s an ongoing thing. Just the other night, I logged into HubSpot’s Keyword Grader tool and found 2 new keywords that we should target. We rank not-quite-on-the-first-page for both of them and both of them could deliver several hundred visitors/month once we get to the first page. That’s hundreds more visitors we could attract to our site – with a bit of effort. And we already rank for “internet marketing”, “internet marketing software” and a bunch of other great phrases that are relevant to our business. Doing SEO once is like doing prospecting once. If your salesperson said “I called prospects last month” as a reason for not calling any new prospects this month, what would you say to them right before you fired them?#2. You built your website entirely in flash. You might as well put an invisible shield up between you and the search engines because they don’t see you.#1. And the number one most egregious mistake. Drumroll, please… Your site is built entirely in flash, you’re a web design firm, and you advertise that you do SEO. I’ve run into two of these people recently. I won’t link to them even though they deserve to be called out.That about covers it. I hope this was a fun way for you to learn HOW TO DO SEO and not just HOW NOT TO DO SEO. I recently wrote a more detailed post on my blog about how to continuously identify new keywords for your content creation and link building efforts which details the few things that you need to know besides content creation to do SEO effectively. It should dispel any misconception that SEO is some mysterious science not comprehensible by mere business mortals. Have you seen other egregious SEO mistakes that should be included in the Top 100 List?  Leave a comment below and share with the community.Free eBook: Introduction to Search Engine Optimization Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img It’s about time your business started taking advantage of SEO to increase organic traffic.Download this free ebook to learn how to successfully optimize your website and content to get found online. Topics:last_img read more

Transforming Your Marketing Culture with Seth Godin [@InboundNow #15]

first_img Seth How companies can stand out and transcend traditional marketing tactics. Inbound Now Poke the Box Purple Cow Doing, poking, prodding, and challenging the status quo Inbound Marketing , All Marketers are Liars, & For the full transcript head here:  Always Be ShippingThe notion that you can wet test anything changes everything. Quote “The only way to understand the box is to see the edges” Get Near the Edges of the BoxPush boundaries and try new things. How else will you know what works and what doesn’t? The cost of learning is so much less than the cost of not learning. Advice for MarketersSeth has given 4000 pieces of advice to marketers on his blog. Seth says “The Internet rewards relentless generosity.” and the more you worry about pay day, the less you are going to make. Where do Seth’s ideas come from? SethGodin.com How companies can transform the way they do business by blogs daily on and cranks out amazing content joins us for episode #15 of ), and an inspiring speaker. How can companies and individuals in those companies start poking the box and transform the way things? How companies can provide an environment that encourages innovation & doesn’t shun failure. Tribes This book is about Topics: Race to the TopIt’s good to have short term goals but you must have an overarching vision of the future. Seth sees too many companies getting caught up in trying to optimize one tiny piece for a 2% gain and they often loose sight of more important initiatives that should and could be taking place. “Racing to the top is not about incrementally lowering your price or chiseling away. Racing to the top is about creating moments and movements and changes and innovations that people choose to talk about, that people want to engage with you about.” The dark secret of Marketing it’s a lot easier to do when you have a product worth talking about. Be Eagerly Prepared to Fail!Failing enough times leads to long term success. “If you fail often enough, you will succeed” You have to fail successfully enough to keep going, be smart about failure. And remember,  Try is the opposite of hiding. . . This is your message and mantra. Innovating EverydaySeth says you should be innovating in your company on a daily basis. Take a look at how internal processes are working. What could be streamlined? What could be made better? How would you ever know this if you aren’t poking the box to see what works? Seth stresses to look at your posture.  Are you interested in figuring out how things work or just there to make it to the next payday keeping your head down? “This posture of curiosity is a choice and I’m always amazing when people aren’t interested at least at some level how things work” Why wouldn’t you be interested in how things work?”The point is this is a moment. This moment will not be here in ten years. This moment was not here ten years ago. So the question is if you’re lucky enough to work for an organization that’s doing cool stuff, why aren’t you poking and finding out what’s working and what’s not?” Seth’s Lesson for Marketers”A lot of people don’t have respect for marketers. The reason is because the old kind of marketer was a little bit of a scum bag who was trying to say one thing about a product that did something else.” However there is hope! “The new breed of marketers is an impresario, a creator, an artist, a storyteller, someone who wants to make connections about things that matter. Not everyone gets to be the new breed of marketer. You have to choose to be this person and you can. So quit whining and go.” Connect with Seth Online . You can also connect with him on his personal site Great companies and brands reject the idea of average products for average people. They make amazing products for a select market. New marketing is about making great stuff. Originally published Apr 7, 2011 9:00:00 AM, updated July 03 2013 Poking the Box and Transforming your Marketing with Seth Godin Brian Halligan, our fearless CEO, posed this question to Seth to try and get into his mind to see how it ticks. Seth says he tries to say things that scare him and tries to always keep a watchful eye to notice things that are interesting and then add his own unique spin. Create a Failure Friendly Environment”Anytime your boss says to you, “We need to do something new and failure is not an option,” what she’s also said to you is success is not an option, because if you’re not prepared to fail along the way, eagerly fail along the way, then you’re not going to succeed.” Seth suggests creating an environment where your employees are more afraid about not failing than Making a list of how you failed and survived is going to teach you a great deal and inspire you to keep failing (smartly) Yoda Was WrongSeth claims that the jedi master Yoda had it wrong! “I think Yoda was wrong, and I quoted him in the book, where he said, “There is no try.” I think there’s lots of try. It’s okay to do your best and have it not work. In fact, every company that we say we admire, every brand that we say we aspire to has a long history of doing that.” Who inspires Seth Godin?“You know David, I would say you” (Thanks Seth!) Seth says that everyone that reads his blog and supports his efforts he . Knowing someone is going to read his blog and take away from his ideas and take action are enough to keep him going. The Enemy for Any Creator is Not Piracy it’s Obscurity. ! Seth is a marketing mastermind, author of 13 books great books (including Seth Godin poking the box , In the show we chat about: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Everything Marketers Need to Measure and Prove Content ROI

first_img Topics: Originally published Jan 24, 2012 5:16:00 PM, updated July 28 2017 Marketing content creators have a lot of potential content assets at their disposal. But whether they’re drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they’re creating. And just as each content asset is associated with different goals, each must also be measured by different metrics.After all, if you’re using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Let’s examine some of the most popular marketing content assets — ebooks and whitepapers, webinars, and blog posts — and how you should be measuring their success. What Does Content ‘Success’ Mean? Before we dive into each individual content asset, the first question you’ll need to ask yourself is, “What does ‘success’ mean for my particular business and each of its content assets?” This can depend on a number of factors, from the results your competitors are achieving, to benchmarks in your industry, to how each piece of content is being used in your marketing program. For example, a webinar or an ebook can be used as either a top-of-the-funnel offer to generate new leads, or a middle-of-the-funnel offer to nurture existing leads , all depending on the subject matter the content covers and when it’s introduced to prospects. For the former, net new leads would be the focal metric, whereas for the latter, reconversions would likely be the end goal.Before you create a new piece of content, keep in mind what your goals for that content are so you can effectively tailor it to suit those needs and be sure you’re measuring its success as accurately as possible. Ebooks/Whitepapers Possible Goals: An ebook or a whitepaper is a long-form piece of content, usually offered as more premium content used in lead generation or lead nurturing. Typically, a visitor to your website must complete a form on a landing page to acquire the ebook/whitepaper, thus converting them (or reconverting them) into a lead for your business. Metrics to Track Landing Page Visits: Tracking the number of visitors to your landing pages is a great way to see how much traffic you’re driving to your content. If you notice your landing pages aren’t driving a significant amount of traffic, you maybe need to increase your page’s visibility in social media, search, and in calls-to-action on your website. To do so, make sure your landing pages are equipped with social sharing buttons and that you’re actively sharing it via your social channels, optimize your landing pages with the keywords you want your page to get found for, and make sure every web page and blog post you create includes a relevant call-to-action for your landing pages. Conversions/Submissions: This metric refers to how many people actually completed the form on your landing page and downloaded your content. Depending on the goals of your content, submissions can also be categorized as new leads (if lead gen is the goal) or reconverted leads (if lead nurturing is the goal). This number is probably the most telling indicator of your content’s success. Conversion Rate: This metric provides insight into the percentage of visitors that turned into conversions/submissions. It’s important to track this percentage to identify problems with your landing page. For example, if it’s generating a lot of traffic but isn’t converting visitors into submissions, your landing page may need to improvements, such as better communication of the offer’s value some A/B testing to identify problem areas. In addition, boosting your conversion rate will help you generate more submissions from existing traffic. Social Media Shares: How many people are sharing your ebook’s landing page on sites like Facebook, Twitter, LinkedIn, and Google+? Social media shares is a great secondary metric to analyze how well your ebook offer resonates with your audience and the sentiment of your audience toward your content. Plus, the more social shares, the greater its reach! If your ebook isn’t generating a lot of shares, again, make sure you’re sharing it yourself in social media and that your landing pages include social media sharing buttons. Live & Archived Webinars Possible Goals: Webinars are typically live, online presentations about a particular topic. Businesses can use them to educate attendees about a number of things, from industry best practices to the capabilities of their products/services. Webinars can be recorded and archived to be distributed to those who could not attend the live event. Metrics to Track Landing Page Visits: Whether you’re trying to gather registrations for an upcoming live webinar or encouraging downloads of a recorded, archived webinar, landing pages will again be the primary page by which you can track success. (Tip: Use the same landing page to capture registrants and archived downloads; just re-purpose the page to include the recording when it’s available. This eliminates the need to create a brand new landing page and also capitalizes on the traffic the page will already generate organically through search and social sharing.) Evaluate webinar landing page visits just as you would ebook landing page visits (see above). Social Media Shares & Hashtag Engagement: Social media shares can give you a pulse of how much visibility your webinar is getting in social networks. Hashtags allow you to monitor the conversion happening before, during, and after your webinar, and helps you identify the audience’s sentiment toward your webinar in terms of topic, production quality, and content value. It’s a best practice to create a hashtag for your webinars so you can track this conversation, join in, and enable attendees to engage with each other. It also enables you to generate some buzz around your event and encourage non-attendees to catch the archived version later. Registrations: Registrations is the number of registrants for your webinar. These are people who completed the registration form on your landing page to secure their spot in your upcoming live webinar. You want to generate as many registrations as possible, since only a fraction of registrants will end up actually attending your webinar. Live Attendees: Live attendees are the number of registrants that actually attended your live webinar. You can also calculate your registrations-to-live attendees conversion rate to identify the percentage of registrants who actually showed up. This can show you how well you were at getting registrants not just to register, but also to attend. It’s important to identify which registrants actually attended so that you can nurture these leads differently than those that registered but did not sign up. For example, in your follow-up email to non-attendees, you might want to include the webinar recording and mention that it could be useful since they weren’t able to attend live. Submissions/Downloads: For archived webinars, this number shows how many people downloaded your webinar after the live showing. Offering archived webinars is a great way to extend the life of your webinar content and generate more conversions and views post live event. (Note: For some middle-of-the-funnel focused webinars such as group demos or product-focused webinars, it might not make sense to put this content behind a lead gen form, as views, not leads, is likely the goal.) Conversion Rate: A webinar’s conversion rate could refer to the rate at which landing page visitors converted into registrants (for live webinars) or the rate at which landing page visitors converted into downloads (for archived webinars). Again, as with ebook conversion rates (see above), this percentage can pinpoint problems with your landing page, and an improved conversion rate could help you generate more submissions without increasing traffic. Business Blogging Possible Goals: Business blog posts include any content you publish to your business blog and usually serve as shorter-form content. Business blogging can contribute to a number of goals — establishment as an industry thought leader, improved search engine optimization, lead generation, social media reach, or lead nurturing. Metrics to Track Page Views and Overall Traffic: Because each blog post you publish lives on its own web page, page views will give you an idea of how many visitors viewed a specific post. This can provide some powerful insights into the types of content — subject/topic, format, etc. — that resonates with your audience. It can also help you conduct deeper analysis into which factors make killer blog posts for your blog. Use this knowledge to write more about the topics your audience responds to and less about the ones they don’t. In addition, track the traffic to your blog as a whole. You’ll want this to steadily increase over time to ensure that your blog is effectively contributing to an increase in traffic to and exposure for your business’ website. Keyword/Search Rankings: One of main benefits of business blogging is an increase in your website’s search engine rankings. Be sure you’re tracking if your business increases its ranking for the keywords you’re targeting over the course of your blogging career. And make sure you’re optimizing every blog post you publish for those keywords to ensure you’re steadily moving the needle. Increased search rankings lead to increased traffic, and increased leads!  Inbound Links: While also a driver for SEO success, inbound links into your blog content can give you a powerful indication of which posts were valuable enough to link to from another website. Analyze which of your posts received the most inbound links to get an idea of what types of content generally gets rewarded with an inbound link. Then apply the lessons learned to future content. Submissions/Conversions: How well is your blog contributing to lead generation? Again, submissions/conversions can be segmented into new leads or reconverted leads. Both are valuable, but depending on your goals, you may want to track one more closely than another. If you can attribute few leads to your blog, make sure each post you publish includes a relevant call-to-action (CTA) to a landing page for one of your more premium content offers like a webinar or an ebook. If you’ve already done so, conduct some A/B testing on your CTAs to maximize conversions from your blog. Comments and Social Media Shares: Just as with ebooks and webinars, social media shares can be a great way to gauge your content’s success. Shares as well as blog comments can also serve to indicate your audience’s sentiment toward your content. Be sure you leave comments open on your blog and make sure every blog article published includes social media sharing buttons to encourage visitors to share you content with their networks. Pulling It All Together As we all well know, a marketer’s job doesn’t stop at lead generation. So it makes sense that marketers should also analyze how their content assets work both individually and together to achieve their business’ bottom line: customers and revenue . Using closed-loop data , marketers should analyze which content assets are most successful in generating customers. Is one content format (e.g. ebooks vs. webinars) more successful at generating customers than the other? Does one content topic tend to produce more customers?Using  lead intelligence , marketers should also identify whether leads who consume multiple types of content become more qualified customers. That analysis in itself is fodder for a more advanced post, which we discuss here , but at the very least, marketers should understand that many prospects and leads will likely engage with your content in more ways than one.Marketers who effectively leverage the data at their fingertips to gather insights about their content’s performance have the opportunity to significantly improve their content strategy. Are you making the most out of the data available to you?Image Credit: Jamiesrabbits Marketing Reporting Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

PPC for Startup Marketers: An Introductory Guide

first_imgFor startups looking to get going with PPC, it can be overwhelming. There’s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup.But with careful consideration, thoughtful planning, and the right hacks, PPC advertising can be a helpful resource investment to get startups off the ground alongside their other marketing campaigns.To start scaling your startup, download this free Startup Marketing Blueprint today.I’ll break down five core aspects of PPC that startups can focus on when putting together campaigns so they can develop more impactful ads as you’re building your new business.1) Define your goals as specifically as possible.Starting at the end might sound counterintuitive, but it’s the most logical place to begin. After all, you need to figure out what you hope to accomplish with your PPC efforts and how they align with your overall business goals.To create your advertising plan, ask yourself:Are you a startup? See if you qualify for up to 90% off HubSpot software.Questions About Your Startup: What do we offer? What makes us special? Where do we offer our product?Questions About Your Prospects: Who is our target audience? Where are our potential customers? What do we want our prospects to do (e.g. to buy, to sign up)?Questions About Your Spending: What is our budget? How much do we want to spend monthly on PPC? How much do we want to pay for one new customer, sign-up, etc.?The more specifically you can answer these questions, the more effective your PPC advertising will be. So invest some time before actually getting started with a campaign and selecting keywords.2) Develop a comprehensive keyword list.When it comes to keyword selection for startups, long-tail terms are great ones to go after. They’re highly targeted, and may be more cost-efficient than more competitive terms.The best way to do this is to understand the questions above about your business and audience. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. For instance, if you’re in mortgage lending, long-tail terms your audience might be searching could include “how to get a mortgage” or “where I can get a mortgage.”To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google’s Keyword Planner or, if you’re a HubSpot customer, you can conduct research with the Keywords tool.3) Know your competitors like your best friend.After identifying your goals and a solid keyword list, complete a competitive analysis — not so you can obsess over the, but so you can identify opportunities.Do other startups offer a benefit for which you offer a strong differentiation? Are they bidding on keywords you’ve missed? How are their ads and landing pages different from yours? Asking yourself these questions can provide clarity regarding who else is in your market and what their acquisition tactics are.When looking at the competition, keep in mind to differentiate harmless competitors from dangerous ones. Don’t waste time and money with competitors that aren’t your primary ones. Instead, focus on the ones that are thriving in your market and industry (and that people are actively searching for online).4) Track your conversions right from the start.One of the keys to optimizing a PPC campaign and measuring its success is implementing conversion tracking. Doing so can help you determine what expenditures led to conversions — and which ones didn’t, so you can optimize your spend. Bonus: Knowing which ones led to clicks, leads, and customers can give you a clear picture about the success not only of your PPC campaigns, but also about your target audience and how you can adjust your messaging across all your marketing assets.If you can’t attribute actual leads and customers to your PPC activities, you can’t make intelligent decisions about where to cut spend (or increase it). So use a conversion tracking tool like Google AdWords Conversion Tracking or Google Analytics Conversion Tracking right from the start and never run your PPC campaigns blindly.HubSpot Customers: You can track PPC conversions in Sources through the Paid Search bucket, which grabs any tracking tokens related to PPC.5) Continue to fine-tune your PPC campaigns — and skills.The best business concept is worthless if you don’t know how to promote it online. Being successful with PPC requires becoming a real pro. How do you start? Learn from experts, and never stop informing yourself, because the truth is this: PPC is highly dynamic and constantly has new updates and features.You could also try a bid management tool that optimizes your PPC campaigns automatically and concentrate on the optimization of your ads, landing pages, etc. Some bid management providers offer a free trial during which you can test whether you feel comfortable using the solution.Just know this if you begin working on a PPC campaign: It requires some close attention to ensure your ad dollars are being used effectively. So don’t start it with a set-it-and-forget-it approach; your budget and results will benefit from close attention.Thinking of using PPC in your startup marketing? What questions do you have regarding best practices for getting a PPC campaign started? Originally published Feb 12, 2014 4:30:00 PM, updated July 28 2017 Entrepreneurship Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more