BC Hydro invites City to join Site C Liaison Committee

first_imgFORT ST. JOHN, B.C. — According to correspondence received by the City published to the regular council meeting’s agenda on Feb. 22, 2016, BC Hydro invited the City of Fort St. John to participate in a new Regional Community Liaison Committee for Site C by choosing a representative from council to join.The letter, sent by Environmental, Aboriginal Relations and Public Affairs Director of Site C Edie Thome, was addressed to City Manager Dianne Hunter.The committee will be “a representative advisory forum for local, regional and provincial elected officials to receive information about project construction, and to bring forward interests, issues and concerns about the project for BC Hydro’s consideration and response.”- Advertisement -Thome wrote that the committee would meet regularly during construction of Site C, in addition to BC Hydro’s plans to meet with municipalities to implement ‘individual community measures agreements.’Invitations were sent out to regional mayors, local MLAs, and the Peace River Regional District’s board of directors.The first meeting, slated to take place tomorrow as per the letter, will develop a Terms of Reference for the committee, and discuss topics including but not limited to committee members, role of technical advisors, chair or co-chair roles and responsibilities, meeting frequency and location, reporting, record-keeping, and public communications.Advertisementlast_img read more

Soon to be released film follows DeMarcus Cousins to hell and back from Achilles injury

first_imgDeMarcus Cousins’ comeback from a torn left Achilles tendon played out largely in private. Most of the heavy lifting came after he stunned the NBA by signing with the Warriors in July. He was seen seated on the team bench in street clothes during games. There were a few clips of Cousins on the practice floor. He is 11 games into his comeback, still a little rusty.Soon a more comprehensive narrative will be available. Showtime on Friday announced “The Resurgence,” a documentary tracking …last_img read more

Nal’ibali brings reading to life

first_imgNal’ibali Storytime has been published in four more official languages in a drive to promote the joy of reading and a love of books among South African childrenDriving into Franschhoek is always a very special trip. The mountains loom over the little town protectively, concealing its beauty secretively. But once you are on the main road through the long, wide valley, it opens up and spreads its treasures before you, willing you to come closer, sample its delights.And a trip to the French Corner just before the book opens on the main Franschhoek Literary Festival, is even more special, for this is the Book Week for Young Readers. The days are set aside for promoting reading and a love of books among children and teens. It is a vibrant time of hope and inspiration, and the perfect time to launch the Nal’ibali Storytime book in four new languages.The reader is published in a partnership between the Sunday Times and Praesa, the Project for the Study of Alternative Education in South Africa. This year, through a donation of funds from readers and the Little Hands Trust, Times Media, the publisher of Sunday Times, has translated Nal’ibali Storytime from English into Afrikaans, Sesotho, isiXhosa and isiZulu. This is in line with Nal’ibali’s support and promotion of reading development in English as well as African languages, say the publishers.The launch took place at Wes Eind Primary School, amid earthmovers and mud as the school undergoes a significant transformation. The media centre is brand-new and sparkling, with shelves still waiting to be filled. It is a sunny room, with a view across the school and to the mountains beyond. Read and the world out there is yours for the conquering, it seems to say.Grade 7 pupils filed in quietly to listen to a reading of the story Mnr Haas ontmoet Mnr Mandela (Mr Rabbit meets Mr Mandela), by Chris van Wyk. “Reading is a place you can go on your own for solace, to follow your dreams, to learn about the world,” said Patti McDonald, a consultant to Times Media Education and the driving force behind Nal’ibali, in welcoming the children.She quoted Nelson Mandela, saying: “It is important to read in your mother tongue. Reading in another tongue speaks to your head; reading in your mother tongue speaks to your heart.“We are thrilled that we have been able to bring the magic of Nal’ibali to reach even more children. We hope that giving them the opportunity to read in their mother tongue language will develop and grow their love for reading.”The books target the foundation and intermediate phases of school, and promote the idea of reading for enjoyment. Each Sunday, an excerpt is published in the Sunday Times for children and schools, libraries and others to collect. Together, they make up stories, written and illustrated by South Africans, for South African children. The storybook is the extension of this weekly publication.The launch took place at Wes Eind Primary School, amid earthmovers and mud as the school undergoes a significant transformation (Images: Lorraine Kearney)Quintus van der Merwe, from Vriende van Afrikaans, delighted the children with an anecdote of meeting Mandela himself, before getting down to reading the story. The room was rapt as he told of the travels of Mr Rabbit into the big city. Coming to the end, there was laughter and clapping, and Van der Merwe’s colleague, Ria Olivier, said: “I watched you enjoying the story, and seeing how important it is to be able to read.“Mr Rabbit was not so clever because he could not read. You must learn to read, and practise reading. Eventually you will be able to get a good job. Lees is lekker; lees kan ons ryk maak (reading is lovely; reading can make us rich),” she said.McDonald encouraged the children to become active citizens: “The more you read, the more active a citizen you can be.” Van der Merwe also had some advice, telling the children they should read the stories to their younger siblings and old grandparents.Storytime was introduced for the first time in English in 2013. The popular children’s book, aimed at children in primary school, consists of compelling short stories written by leading South African authors and comes complete with colour illustrations, say the publishers. It has also been changed from a single edition into two separate books: one for Foundation Phase, and one for Intermediate Phase readers. CTP printers have printed 18 000 copies for free.Staff and children at the school also received copies of the recently launch Nal’ibali Children’s Literacy Charter. The multilingual charter lists the different kinds of literacy experiences children should have to best enable them to learn to read and write, and is a guide for parents and educators to putting these conditions in place.Further copies of Storytime will be donated to Nal’ibali’s network of more than 100 reading clubs in the Western and Eastern Cape, Gauteng, the Free State, Limpopo and KwaZulu-Natal.last_img read more

Noem My Skollie inspired by the life of writer John W Fredericks

first_imgNoem my Skollie is a film based on the life of South African writer, John W Fredericks. The lead role is played by Dann-Jacques Mouton.Dann-Jacques Mouton, lead character in Noem my Skollie, says to online entertainment magazine that to prepare for the role, he listened to the many stories Boeta John (Fredericks) shared with him. Other things he did included listening to various kinds of music from the 60s. “I also used the costumes to assist me to build the character.” (Image: National Film and Video Foundation)Brand South Africa reporterJohn W Fredericks, writer of the critically acclaimed Noem my Skollie film, has travelled a long road to bring what many consider the most authentic Cape Flats story to the world.[REVIEW] “Noem My Skollie’ is gripping, slick and well made” @TheCitizen_News https://t.co/WguDpfmgJD— CALL ME THIEF (@noemmyskollie) September 5, 2016As the film begins its quest to win a nomination for Best Foreign Film at next year’s Oscars, Fredericks says the story behind the film is inspired by his own journey to redemption.Via @Netwerk24 : Die ‘Skollie’ met die stories – John W Frederickshttps://t.co/o7wlDQegi8 pic.twitter.com/gybZJHUIm0— CALL ME THIEF (@noemmyskollie) September 5, 2016Based on the true story of Fredericks’ experiences growing up in the impoverished ganglands of the Cape Flats during the 1960s, Noem my Skollie is, according to a host of local and international critics, a riveting film, seeped in authenticity and raw emotion that ultimately celebrates the human spirit.This is Noem My Skollie’s competition at the Oscarshttps://t.co/aSGHcUImdX pic.twitter.com/x2GNmb09Uh— Channel24 (@Channel24) October 12, 2016Comparable to films such as Shawshank Redemption, Tsotsi and City of God, Noem my Skollie follows AB Lonzi, played by Dann-Jacques Mouton, and a group of friends navigating through a world of crime and poverty. After ending up in prison, AB discovers his storytelling talent that uplifts his fellow inmates above the cruel and violent complexities of prison life.On @Heart1049FM this morning at 08:00 – @noemmyskollie dir @DaryneJ & #JohnWFredericks in studio – tune in! pic.twitter.com/oBfcZPLY18— CALL ME THIEF (@noemmyskollie) September 1, 2016For the most part, the story of Skollie is also the life of Fredericks, who spent part of his youth in the same Pollsmoor Prison of the film, meeting characters both good and bad, and discovering the power of words to prepare him for adult life.“It’s difficult to describe how I survived psychologically,” Fredericks told the Daily Maverick in October 2016, “but I became tougher, and more determined to change my life around, and that was not easy.”The powerful local drama @NoemMySkollie retained its place at the top of our box office this weekend. Which of these have you seen? pic.twitter.com/IRxyVYTOpF— Cinema Nouveau (@nouveaubuzz) October 17, 2016Inspired by reading discarded books he found in rubbish dumps as a child, Fredericks also developed a deep love for the creative storytelling traditions of the coloured community and some of the more nefarious parts of that culture. Fredericks says he used to love listening to the often graphic, but entertaining tales of old convicts, drug dealers and street characters.“Many [of the youth in the community] aspired to become like them,” he told the Writing Studio website in August 2016, “I found a way out of all this as a writer and storyteller.”Before taking up writing full-time twenty years ago, Fredericks worked as a security guard at a Cape Flats high school. Here, he shared his experiences with young people, warning them off a life of crime and gangsterism with the same stories he had heard as a child.He also gave motivational talks to prisoners, where he met young prisoners eager to change their lives. These talks, coupled with the memories of his own prison experience, gave him the idea to finally put his story on paper, in the hope that its powerful narrative would make an impact on people’s lives.Writing Skollie took time and a toll on Fredericks. “It was a very painful story to tell,” he told the Daily Maverick. “As I was writing, a lot of ugly things surfaced in my mind that I had buried deep in my consciousness, and many a time I found myself in tears as I rolled back the curtain of memories.”Yet Fredericks says the story’s power is not ultimately determined by its violent gangsterism narrative: “It’s about childhood friendship and about loss in adversity… how everyone has a natural gift but how some gifts are harder to find than others. It’s the story of my life.”In between writing the screenplay, Fredericks studied screenwriting and filmmaking at the National Film and Video Foundation (NFVF), and collaborated on a series of acclaimed documentaries, including Mr Devious: My life, about the popular Cape Flats hip hop icon and champion of the community, the late Mario van Rooy.Fredericks gained global recognition with Shooting Bokkie, a biting satirical mockumentary about drug and gang culture on the Cape Flats, and Hard Living Kids: Tomorrow’s Heroes, a more serious look at the effects of gangsterism on township youth.These experiences all built up to the point where he was ready to tell his own story on screen, alongside first-time feature director Daryne Joshua.Noem my Skollie was produced by Maxi-D Productions, with financing and support from kykNET, NFVF and the Department of Trade and Industry.The film has officially been entered for selection by the Academy of Motion Picture Arts and Sciences (the Oscars) for Best Foreign Film.Over 40 000 people in South Africa have seen Skollie, which is currently on circuit. It will be available on DVD and local streaming services in December 2016.Sources: Daily Maverick, 10and5, Mail & Guardian and The Writing Studio.Would you like to use this article in your publication or on your website? See Using Brand South Africa materiallast_img read more

Blackwater ‘no plans’ of trading newest star Ray Parks

first_imgPanelo: Duterte ‘angry’ with SEA Games hosting hassles Private companies step in to help SEA Games hosting The Elite finished dead last in the standings in the Philippine Cup, winning only two of the possible 11 and Parks would be very much welcome addition to the team.’READ: Blackwater draft pick Ray Parks still pondering future The 41-year-old Dimaunahan has nothing but high praise for Parks, whom the first-time coach doesn’t regard as a rookie even though technically he still is due to his vast playing experience.Dimaunahan, a former PBA veteran who was drafted by Ginebra in 2002, also thinks Parks’ winning pedigree would be of great help to the Elite, who are hoping for a fresh start after years of languishing at the bottom.“The winner that he is. We’re expecting him to bring it here to our team, That’s what we’re in need of plus his athleticism and his leadership. We expect that from him because we’re a young team and need every support that we could get,” Dimaunahan said.ADVERTISEMENT DA eyes importing ‘galunggong’ anew Hontiveros presses for security audit of national power grid PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Cayetano: Senate, Drilon to be blamed for SEA Games mess Comeback Cavs! A year after pain, Virginia gets its NCAA title Duterte wants probe of SEA Games mess Ray Parks. Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—Blackwater coach Aris Dimaunahan said the Elite have no plans of trading Ray Parks despite reports that came out four months ago that the versatile guard is part of a three-team deal.Parks, who was selected second overall by the Elite in the 2018 PBA Rookie Draft, signed a one year deal Tuesday but has yet to join the team in practice.ADVERTISEMENTcenter_img LATEST STORIES MOST READ Don’t miss out on the latest news and information. SEA Games hosting troubles anger Duterte “He’ll be a huge part of the team. Basically, he’s a rookie on paper but with his experience he’s not a rookie anymore.”Sports Related Videospowered by AdSparcRead Next Philippine Arena Interchange inaugurated Dimaunahan, however, assured that Parks will be making his PBA debut for Blackwater starting the Commissioner’s Cup next month.READ: Ray Parks signs with Blackwater EliteFEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“As far as I know he will play for us,” Dimaunahan said Monday after wrapping up his first practice as head coach. “That’s what I’ve been told by my superiors.”“Boss Dioseldo said it loud and clear that we’re not trading Ray Ray Parks and we want this team to be more competitive in the coming conference so I don’t think we’re going to trade him,” he added, referring to Blackwater team owner Dioseldo Sy. View commentslast_img read more

Thanksgiving-Day Special: The Best of HubSpot Films

first_img Dude, Cold Calling Is for Losers The Power of Interruption Marketing HubSpot Films archive Enjoy, and Happy Thanksgiving! Topics: Junk Mail Doesn’t Work   Stupid Office Pranks: Sales vs. Marketing center_img After several all-nighters reviewing the vast   I’ve settled on HubSpot’s four best viral vidoes and posted them below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 27, 2008 9:15:00 AM, updated March 21 2013 Since it’s Thanksgiving Day and you’re probably not interested in reading about marketing, I pulled together something a little easier to digest.last_img read more

7 Online Marketing Metrics to Beat Competition Online

first_img The list of data you could gather is endless, but there are a few key online metrics that can give you a clear idea of where your website stands relative to the competition and what you can do to be on top. . HubSpot’s Blog Grader that measures a site’s overall SEO readiness, including a scan for keywords, conversion forms and more. On a scale of 1 to 100, 100 being best, your website grade gives you a snapshot of your overall effectiveness in getting traffic to your site based on inbound marketing best practices. 3) Traffic Rank Originally published Nov 22, 2010 11:00:00 AM, updated July 28 2017 This simple metric indicates how many pages the search engines think you have. (Sometimes, based on your site structure, you might have more pages than they index.) More indexed pages generally means more content and more chances to build links and rank online. If your competition is blowing you out of the way on the other metrics, you can be almost certain they have a lot more pages. One of the ways you can easily create more pages is through blogging — every blog article is a new page and a new opportunity to rank for a valuable keyword by providing remarkable content to your audiences. ranking from Alexa . 7) Keywords in Top 100 HubSpot’s free 30 Day Trial to get your own Competitors Report. HubSpot’s Website Grader The lower this number the better. A Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , this is an indication of how much traffic your site gets compared to all other sites on the Web. If you ranked #1, you’d be the most popular site in the world. Your goal is to have a rank lower than your competition. One way to get similar data online is to check out your Compete rankings   Companies just like yours are trying to rank on the first page of search engines like Google, Bing and Yahoo. Some businesses rely on consultants, SEO firms or Pay-Per-Click ads to try and get placement in front of the right audiences. If you practice inbound marketing, you know that creating, optimizing and promoting high quality content can help you improve your search rankings. But how do you know what a good benchmark is — or how much work you need to do to move ahead of the pack? On a scale from 1 to 100, your blog grade is based on the level of traffic your blog receives and the quality and quantity of links pointing to it. Compiled by Competition on the web is fierce.center_img score from 1 to 10, 10 being best, is provided by SEOMoz , this report will provide you with actionable recommendations to improve your blog’s effectiveness. This is an overall grade provided by 6) Indexed Pages This is an approximate count of the number of keywords on your or your competitors’ sites that rank in the top 100 search results.  That means you are showing up within the first 10 pages. The higher the count, the better, because it means you get more chances to attract qualified visitors to your site. 1) Website Grade Conducting Marketing Research 2) Moz Rank 4) Blog Grade Topics: Is there a competitor that’s beating you in online rankings?  Do a little research to find out why and then develop an inbound marketing strategy to improve your position and start winning more visitors, leads and sales online. You can do the work of getting a lot of these stats from the different tools mentioned above — or, consider getting a quick benchmark by using The chart above, featuring a few of HubSpot’s own websites, combines the key metrics you should consider as you develop benchmarks for your inbound marketing strategy: 5) Inbound Links Yahoo’s Site Explorer This This often overlooked metric is one of the strongest indicators of your potential online rank. An inbound link is like an online vote for your content and site: the more votes you accumulate, the more attention search engines give you. To beat your competition online, you need to build more inbound links with higher quality. You retrieve such data from public sources, like and measures link authority and popularity. High quantity and quality inbound links are key to improving your rankings in most search engines.last_img read more

The Million Dollar Man Teaches Marketers to Stand Out From Competition

first_imgWhen the World Wrestling Federation (WWE) noticed Ted DiBiase’s talent, the ” So how was the Million Dollar Man recognized by the public eye? After all, there are countless wrestlers in the industry. With competition to beat, something had to make him stand out. The idea for DiBiase’s differentiation from other wrestlers spawned from the idea that a rich guy can’t flaunt his wealth and be arrogant about it. Deemed an original idea that had never-been-done, an alias was created and personalized for DiBiase. In a nutshell, DiBiase was able to establish himself in a crowded industry, teaching marketers a thing or two about differentiation. Here are a few marketing takeaways from the Million Dollar Man’s success: The Rise to the Top interview with David Garland (above). If you’re the only one doing what you’re doing, there is no motivation to stay on your toes or worry about marketing. Inbound Marketing Although he was not yet a millionaire, the goal was to make the public believe he really was rich. He was always to be seen in public under elite circumstances: getting in and out of limos, hopping on and off of planes, staying in luxurious accommodations at Hyatt and Marriott hotels. It was also a priority for him to appear in front of the camera and be present for interviews as much as possible. Originally published Jun 8, 2011 8:00:00 PM, updated July 11 2013 Million Dollar Man Publicity, publicity, publicity! Figure out a way to stand out in the public eye. Working your tail off = producing the best you can = benefit. Now a minister, DiBiase travels on a weekly basis as a motivational speaker to youth; “macho men”; and couples struggling with their faith, keeping clean, and following dreams. ­ In addition, he’s also considering starting his own wrestling school. For the complete scoop, check out Hitting towns for television gigs, his wealth was flaunted by tactics such as giving away cash prizes for things like dribbling basketballs. Pretty soon, the Million Dollar Man was everywhere. Topics: Strive to create something unique and original that has never before been done or created before. Competition is good for any business. If you have someone or something to compete against, you will work harder. (It’s a good thing!) ” was born, and DiBiase’s new persona took his pro wrestling career all over the world. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Tips for Truly Memorable Product Announcements

first_imgWho doesn’t like a good product announcement? Done well, announcements add color to an otherwise static month. They give us something to look forward to, and something to gossip about. They can also catapult a company to a larger stage. Here are a few ideas for planning out your next product launch or other company announcements.Download Now: Free Product Marketing KitDraw Out the SuspenseMake sure your announcement warrants it. There’s nothing more deflating than a big build up for a little announcement. Use the suspense tactic to lead into a major product announcement, new partnerships, or big events.Get the timing right. Don’t give too much lead time to your announcement, or your supporters will lose interest. Increase the frequency of hints and sneak peaks as you draw closer to the announcement.Leverage social media. One of the best ways to drop hints is through your social media channels. There’s nothing more intriguing than a tweet like, “Something big is in the works… can’t wait for the world to see!”Tell Your Most Loyal Supporters FirstFor announcements that aren’t as highly secretive, seek out a small group of your best customers and brand advocates and provide them with advanced notice. If you’re launching a product or service, let them be the first to try it out and provide feedback. If you are throwing an event, host them for an exclusive dinner or give them a space to interact with each other. Fans are your best assets and should be empowered to help shape your product and speak on your behalf.Pick the Right Channel for the Initial AnnouncementChoosing the right channel to make the initial announcement is of critical importance. In doing so, think about the priorities of your particular launch. If there is a visual element to your announcement, think about holding an in-person event, a webinar, or creating an online video. If the speed at which the news spreads is the most important thing, think about announcing it on Twitter, your blog, or Facebook. This year, for example, we’ve seen an increase in political candidates talking to Twitter to announce their candidacies. If you care most about media exposure, reach out to a journalist you respect and offer them an exclusive. Finally, if the announcement will have a direct impact on your existing customers, make sure that your first step is to connect with them through email or some other personal outreach.  Be AgileYou never know how announcements are going to go until you are smack in the middle of them. Be prepared to handle any surprises that could come your way, and react to them. A few plan Bs to have:If the Story Leaks: Try as you might to prevent leaks, sometimes news gets out ahead of time (we’re looking at you BostInno 🙂 ) When this happens, move quickly beyond the surprise and make the most of the occasion. Correct any inaccuracies and prioritize getting a communication out to your customers as soon as possible. Then run with the story. Make yourself available to answer any questions and invite bloggers or journalists in. If you had a launch event planned, turn that event into a celebration. If the Announcement Doesn’t Go Over Well: Particularly if you are dealing with a new product or service, there’s always a small risk that the public won’t like what you’ve released. If this happens, try not to have a knee jerk reaction. Listen to the concerns you’re hearing, and open up more channels for feedback. Communicate any changes you are making in response.If Your Site Goes Down: If you run into technical problems on the day you’ve released your news, don’t panic. Designate a core team to be ready and responsive if there is any trouble with your website. Use every other channel possible to communicate the announcement and the work being done to fix the technical problem. Don’t forget to breathe!The most important element in getting announcements right is to let your genuine enthusiasm shine through. You should be passionate about the work you do (If you’re not — we’ve got a solution for that too). Make sure your audience is able to feed off of that excitement.By the way, speaking of announcements, HubSpot might a few more left up its orange sleeves yet… but you’ll have to stay tuned.  How else can you make your product launches and company announcements truly memorable? Product Marketing Originally published Oct 14, 2011 3:35:00 PM, updated August 29 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Reasons Agile Marketers Are Better at Their Jobs Than You

first_imgThe concept of “agile” anything is kind of used as a business babble buzz word. And you know how I feel about those (hint: don’t love ’em.)But it’s not all that complicated a concept. It’s really just a frame of mind anyone — marketers included — can adopt that makes them quicker to respond to things. So instead of sitting through prep meetings for next week’s meetings about the big meeting where you’ll decide who should be in the meeting to decide whether you should, like, pursue a new group of search terms … you just sit down and do a little research and start pursuing those gosh darn search terms.See how that kind of mentality — if everyone in your organization adopted it — would make you a way more effective marketer? Well, lots of inbound marketers are adopting the agile mindset, and I defy you to find any who aren’t loving the results. So if you’re a marketer struggling to make headway in an organization bogged down with bureaucratic BS, share this blog post to help incite the tidal wave of change. It will explain exactly how marketers are benefitting from the agile marketing mindset, and get you pumped to get in on the action!1) Agile marketers publish more content.Have you ever had someone tell you that you can’t publish a blog post until an editor, SEO specialist, and lawyer approve it? Great — we’ll get it out just in time for the Mayan Apocalypse. (Actually, that’s not too far away … is it?) Agile inbound marketers understand that content is at the crux of their success, and while quality and accuracy are important, you need to let go of two things immediately: control, and the pursuit of perfection.That means you do have a smart coworker look over your blog post for 20 minutes before it goes out to check for accuracy, good grammar, and proper spelling, but you don’t contract a New York Times editor to rip it to shreds and build it back up again. Because if you’re on the pursuit of absolute perfection, you’ll never be able to build up the publishing volume that you need to get organic visibility. Write good content, write it often, and when you’re as big an authority as the NYT, well then go ahead and hire that editor … and the hundreds of writers you need to keep on hand that make it possible to be so stringent about what gets published.If you’re having trouble getting content published because bosses and coworkers haven’t adopted the agile marketing mindset, reference this blog post that helps you get past some of the most common stumbling blocks.2) Agile marketers can newsjack.Newsjacking refers to the ability to take something that’s happening in the news — yes, time is of the essence — and ride the story’s popularity wave. And, theoretically, get some kind of gain out of it, too. Take a look at David Meerman Scott’s visualization of the life of a news story to get an idea: So if time’s a factor, newsjacking’s really only a game agile marketers can play. How’s a traditional marketer jumping through hoops and hurdles going to get anything published in this fast-moving news world of ours? By the time you’re ready to publish your newsjacking content, the fad’s over!Take our most recent newsjack, our ‘Gangnam Style’ music video parody (in which David Meerman Scott has a cameo, actually), as an example. Originally published Sep 19, 2012 9:00:00 AM, updated March 21 2013 And if you’re not even sure what goal you need to set, we’ve got you covered there, too. Download this free Excel template that helps you calculate your leads and traffic goals every single month with just a few simple inputs!5) Agile marketers can create new web pages quickly.This may sound ridiculous to you. If it does, it’s because you’ve got a touch (or a whole heaping spoonful) of agile marketer in you. Congratulations!But the honest truth that we hear every single day (seriously, every day!) is that many marketers cannot create a web page on their own website. This is unacceptable. What do they do, you may wonder? They have to work with IT, developers, designers, contract workers … sometimes all of the above … to get something created in maybe a week, maybe a couple weeks, sometimes even a month.This is real life, people. How can a marketer be expected to meet, say, a leads goal if they can’t create a new landing page to launch their new offer and collect leads? Landing page creation should take minutes, not days, weeks, and months. This is so frustrating I can’t even talk about it anymore, and we’re going to move on to reason #6.6) Agile marketers use A/B testing to incrementally improve … every day!Speaking of incremental improvements, there’s no better example than watching an agile marketer run an A/B test. What’s so great about watching an agile marketer run an A/B test? This:Agile marketers believe in incremental improvements. The difference between a 1.7% click through rate on a call-to-action and a 2% CTR actually means something. Enough to realize it’s worth running an A/B test to figure out how to achieve it.Agile marketers know A/B testing doesn’t need to be hard. If you’re already in creation mode, why not try out a few versions of a landing page or call-to-action? If you know minimal extra effort — a different color, headline, image — could results in huge improvements, it’d be foolish not to always be trying something new!Agile marketers also know when to stop an A/B test. And then start a new one, of course. The key here is that when we get our results, we act on them. We know what version is better, and we run with it … and then, of course, test the next iteration to try to make it even better!7) Agile marketers are used to learning new things, and failing fast.Marketing is one of the fastest moving industries out there. So much so that it’s actually part of HubSpot marketers’ jobs to not only read industry news every day, but to also proactively learn about the new platforms, features, and technologies that are released. And this stuff gets released on a weekly basis. That’s a lot of new stuff to take in.But agile inbound marketers are used to fast adoption, and as a result, can figure out important stuff really fast, too. Let’s take the arrival of Pinterest (notice I didn’t say “launch” since it actually released several years before it become mainstream) as an example. Two things went through our mind:This is dumb.We should try it.So we did. We threw ourselves in head first, learned everything we could about it, and were totally fine with it being a complete failure. Happily, however, it wasn’t! Instead, we got:Referral traffic and leads, that we continue to get as we keep on pinning.Some of our highest performing blog posts of all time, because we could teach our audience how to use Pinterest for marketing before most other blogs were writing about it.One of our best performing lead generation offers of all time, because no one else had written a definitive guide to using Pinterest for marketing.These kinds of wins happen for agile marketers all the time because they are used to learning quickly and aren’t afraid of failure — because working on a day-to-day basis to achieve your larger goals helps you bounce back from your flops in record time, with minimal resources squandered during the pursuit.Why else do you consider agility a critical component of inbound marketing? Are you practicing agile inbound marketing yourself?Image credit: Kevin N Murphycenter_img Honestly, if we’d waited even a couple more days to release this video, it would’ve been too late. The craze would have started to die down, and there would have been a bunch of other parody videos out there making ours disappear into the crowd.3) Agile marketers can jump in on social media conversations.There are a ton of organizations out there that have a vise grip on their social media presence. There are even full-fledged social media policies that outline what social media managers can and cannot say on social media! Now, I know there’s some need for this … but man alive, loosen up, people. Whatever happened to a healthy mix of guidance and good judgment?Agile marketers are the ones hopping into LinkedIn Answers to answer questions, tweeting breaking news content before their competitors, sharing their funny spin on the latest meme on their Facebook Page, and carrying on conversations in real time with their social networks. This kind of activity boosts their company’s credibility, authority, and trustworthiness in a way that marketers who are forced to get everything on social media approved could never achieve.4) Agile marketers use analytics to make quick, actionable decisions.Any marketer worth his or her salt knows that you need numbers, goals, and analytics to measure your effectiveness. But there’s a difference between setting a yearly goal — let’s hit 700,000 website visitors and generate 50,000 leads by the end of 2012! — and setting more digestible goals that actually … help.Think about it. If you have 12 months to hit 700,000 website visitors and generate 50,000 leads, how is that going to guide your behavior? It probably isn’t. You know what might? Figuring out how many site visitors and leads you need to generate this month. And then tracking your progress toward hitting that monthly goal every single day. That way you can see if Monday’s email send had any impact, and whether it was more or less than the impact of the new offer that launched the week before. Working on this micro level not only lets you understand how big (if any) an impact each of your marketing activities has on reaching your goal, but it lets you adjust your behavior quickly — with agility, even (see what I did there?) — to ensure you never get too far behind on reaching your goal.HubSpot has tools to help you do this kind of stuff, by the way. If you’re a HubSpot customer, you see it every day you log in to your software! The traffic and leads waterfall dashboard: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more