Read Next Stronger peso trims PH debt value to P7.9 trillion Ronaldo has been struggling in the Spanish league with only one goal in 12 rounds, but he already has eight in the Champions League and is the competition’s leading scorer.The Spanish powerhouse is trying to become the first team since Bayern Munich in 1976 to win threeconsecutive European titles. Ajax did it in 1971-73, and Madrid won four in a row from 1956-60.APOEL hasn’t won a group stage match in the Champions League since 2012.“Today we’ve made so many mistakes that we haven’t made before,” APOEL coach Giorgos Donis said. “In the last game we’ll try to avoid those mistakes.” MOST READ QC cops nab robbery gang leader, cohort Grand Slams planning to cut seeds from 32 back to 16 in 2019 Real Madrid’s Cristiano Ronaldo, center, celebrates after scoring the fifth goal of his team during the Champions League Group H soccer match between APOEL Nicosia and Real Madrid at GSP stadium, in Nicosia, on Tuesday, Nov. 21, 2017. (AP Photo/Petros Karadjias)NICOSIA, Cyprus— With Karim Benzema finding its scoring touch and Cristiano Ronaldo adding to his tally, Real Madrid again made it to the knockout stages of the Champions League.Benzema scored twice in the first half and Ronaldo netted twice in the second as Madrid thrashed Cypriot team APOEL 6-0 to guarantee a spot in the last 16 on Tuesday.ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games00:40Trending Articles01:42Police: California school shooting took 16 seconds01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss LATEST STORIES Luka Modric and Nacho Fernandez also scored for the defending champions, who have made it past the group stage for 22 straight seasons.The result eliminated Borussia Dortmund, which lost to Tottenham 2-1 in Germany in the other Group H match.Tottenham heads into the final round leading Madrid by three points and has already secured first place. Dortmund and APOEL have no chance of advancing.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutMadrid also finished second in its group last season, to Dortmund, marking the first time the Spanish club has failed to advance in first place since the 2012-13 season.Tottenham hosts APOEL on Dec. 6, while Madrid hosts Dortmund. Brace for potentially devastating typhoon approaching PH – NDRRMC CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Kris Aquino ‘pretty chill about becoming irrelevant’ Typhoon Kammuri accelerates, gains strength en route to PH Kammuri turning to super typhoon less likely but possible — Pagasa “We came here to qualify and we did it,” Madrid coach Zinedine Zidane said. “It was a good night. We aresatisfied.”Madrid won only one of its last four matches in all competitions, but it found easy pickings in Nicosia to earn its biggest ever away win in the Champions league.Modric opened the scoring with a long-range shot midway through the first half and Benzema and Fernandez added their goals seven minutes apart just before halftime.Benzema hadn’t scored in six matches in all competitions.“Forwards aren’t always about scoring,” Benzema said. “If I can help my teammates with passes and movement, I will do (it). Today I was lucky enough to score two goals and do something good for my side.”ADVERTISEMENT Japan ex-PM Nakasone who boosted ties with US dies at 101 Don’t miss out on the latest news and information. View comments
Your boss told you her hands are tied this year; salary increases are out of the question. When you meet for your annual performance evaluation she informs you that you are doing outstanding work! She truly wishes she could give you a raise, but the company is trying to stay afloat in a tight economy. You like your job and are ever so slightly sympathetic, but what can you do to get what you deserve?While not getting an annual raise can be a big disappointment, it can also be an opportunity to ask for other benefits that may improve your quality of life. Typically health benefits and 401K programs are not negotiable, but the following list may give you some ideas of perks the company should be able to provide at no additional out of pocket expense.Additional Vacation Time – Consider asking for an extra week or two of vacation time. This is worth its weight in gold! Think summer; think waterpark; think beach – or whatever! A week’s vacation is a week of pay for you to relax and have some fun.Title Change – Another area that you can negotiate is your job title. While a change in title will not yield immediate financial results, it can position you for future career advancement and result in long-term positive economic gain.Half Day Fridays – If taking a half day off on Friday does not interfere with your productivity, why not? Who doesn’t like to start the weekend a bit early?Telecommuting – How about asking if you can stay home a day or two during the week and work remotely? Just think about it – you can get up at a more reasonable hour and have your coffee in your jammies and bunny slippers before embarking on your day. Or, if you are like me, you can hit the gym early! By telecommuting, you will save on gasoline or travel expenses too.Flextime – Would changing your hours make your commute more pleasant and provide you with more family time? You could come in at 7 and leave at 3 rather than working 9-5. Maybe you aren’t an early bird and you would rather start at 11 and leave at 7. Either way, discussing a more flexible schedule may be in order.If you are a senior executive, you may also wish to discuss a larger office, a better parking spot, or a membership to a gym or coveted club. Some companies offer clothing allowances and other things that might be desirable! Depending upon your personal situation and the company you work for, there are other perks you can request as an alternative to a raise. Training and education benefits, dress code, and quarterly/year-end bonuses may be items worth discussing.No ask – no get! Be assertive and go to the bargaining table with a variety of perks that you would like to negotiate. You will not get everything, but you might be surprised by what you do get. If you are valued and have been told as much, it is likely that your boss will go to bat for you to accommodate at least a few of your requests. Decide what your priorities are and ask for the perks you think you are most likely to get and the ones that will make you happiest!
Scoring a job interview confirms that you’re a promising candidate who’s getting noticed. It’s exciting to imagine the possibilities: Maybe you’ll land your dream job! But along with the excitement comes a whole host of complex emotions. Examining what’s driving your discomfort, however, can help you make peace with it — regardless of the outcome. Here are a few of the most common reasons you might be feeling out of sorts. The language of formalityJob interviews feel formal in a way that daily office life does not; for example, you may feel a bit self-conscious arriving in your suit, especially if you find your interviewers dressed more casually. Fortunately, though, formality softens into casualness once trust is established. After you have demonstrated that you can play by the rules, then you can loosen them — you just have to show the team that they can count on you.[Related: The 45 Questions You Should Ask In Every Job Interview]So when coming in to interview, play it by the book: be on time and present the most professional version of yourself possible to demonstrate that they know they can trust you with their customers, students, clients or patients. If you are offered the position, you can loosen up; but in the earliest days of your acquaintanceship, it’s best to play it safe.[Related: How to be Yourself on Social Media While Staying Professional]A lopsided conversationDr. Richard Orbé-Austin, career coach, psychologist, and partner with Dynamic Transitions Psychological Consulting points out that interviews are rhetorically different than most interactions. “[I]t is an unnatural way of engaging with people, since it tends to be a one-way conversation, where you reveal a good deal about yourself, but the interviewer(s) does not generally reciprocate,” Dr. Orbé-Austin explains. “That is not how we typically have conversations, where usually there is a back and forth exchange.” This one-sided sharing can make interviewees feel exposed and vulnerable, but remember that you always have the opportunity at the end to ask a few questions of your own around the company’s general work style, company culture, logistics and more.[Related: How to Nail an Interview With a Values-Driven Company]Avoiding brutal honestyYour need to secure a new job may be pressing — you may be trying to bolt from a job that you’ve outgrown, flee from a toxic environment, or angle to find an easier commute or a better salary. All are legitimate reasons to search for a new job, but you don’t want to relay this desperation or speak ill of your current employer. So when talking about your current situation, be truthful, yet strategic in how much you share. Being delicate in your explanation may make you feel less than forthright, but it also gives you the chance to reflect on the limitations of your current position in a tidy, emotion-free way. For example, it may be true that your boss is a jerk, but withholding that and instead discussing how you’re ready for new challenges is more valuable to those interviewing you. Don’t worry — this is not dishonest, it’s simply more pertinent. [Related: 7 Things To Never Do In An Interview]The awkward self-sellIt can feel boastful to convince other people of your professional value, but remember, they are a busy team trying to fill their open position. If you can do that for them, they can get back to business as usual. They are eager to hear how your past experiences have prepared you for this opportunity. Most interview teams just want to get a sense of your skill set and what it’s like to work with you, so get excited to discuss your accomplishments, and make sure to share the ones that have made your colleagues’ lives easier.[Related: 3 Ways to Sell Yourself and Get the Job You Want]Taking it personallyDr. Orbé-–Austin explains that job interviews can drudge up anxiety “because they feel like a high stakes evaluation of our very selves.” Try not to emotionally inflate the situation — interviewees are simply being assessed for their fit on the team, not their value as people. And, Dr. Orbé-–Austin notes, job seekers should do the same as they decide if the company culture feels right to them. Even if they feel a bit uncomfortable at times, or end in an undesirable outcome, interviews are critical to your professional development. But the good news is, with a little practice, they’ll become second-nature. Dr. Orbé–Austin writes: “The more you interview, the more you can recognize the types of organizations and roles you may want.”
N/A 5.0★ 3.5★ 23 hours ago 23h Deli Associate F&M Deli & Restaurant Mount Laurel, NJ RN, Registered Nurse – OP Chemotherapy CHRISTUS Health Houston, TX 4.7★ Director, Advanced Technology Policy General Motors United States 23 hours ago 23h 3.1★ Interior Designer – St. Louis & Dallas Oculus Saint Louis, MO 4.5★ 3.4★ 2.8★ LCPC – Licensed Clinical Professional Counselor Above and Beyond Family Recovery Center Chicago, IL 23 hours ago 23h 23 hours ago 23h Administartive Assistant Sentry Mechanical Pittsburgh, PA 23 hours ago 23h 23 hours ago 23h Service Advisor Prime Motor Group Saco, ME When I first heard I had scored an interview with Glassdoor, I was thrilled. I wasted no time practicing for the interview, and it’s a good thing too, considering that my first few practice rounds were a wreck. There were so many different points I wanted to touch on — my previous roles, my skills, my accomplishments, my alma mater, my work style — that I blathered on and on to cover them all in the mock interviews I did with my boyfriend. Thankfully, he pointed it out before I made the same mistake in my real interview.“You’re trying to cover too much at once — what you need is to figure out your career story,” he said.“My what?” I asked.“Your career story — the story of how you got to be where you are today, why you want to work for the company and why you’re perfect for the job,” he explained.Intrigued by this suggestion, I spent the next few hours crafting my career story. The next mock interview went much better, and more importantly, so did the real one. I ended up getting a job offer, and to this day I credit that largely to nailing down a solid career story. Being able to walk into the room and give my interviewers a brief synopsis of who I was and why they should be interested in me right from the get-go helped me stand out from the crowd — and it can help you too.So how exactly do you go about defining, crafting and presenting your career story? Follow this structure.Part 1: The Origin StoryIf there’s one thing recruiters and hiring managers love seeing in a candidate, it’s passion. So rather than just telling them that you’re interested in your field, start your career story by telling them why you’re interested in the field, and how that interest came to be.“Include some personal details about why you chose this career path,” suggests Ronda Ansted, career consultant and founder of be the change career consulting. “For example, if a high degree of organization is required, you might mention that you color-coded your sock drawer in your youth (and helped your family do the same), which led you to realize that keeping everyone organized as a project manager would be a perfect fit for you.”To paraphrase the late great Maya Angelou, people will forget what you said, but they’ll never forget how you made them feel. If you can emotionally connect to a recruiter or hiring manager through a funny, cute or heartwarming story about how you became involved in the field, you’ll be that much more memorable.The Dos and Don’ts of Showing Passion in an InterviewPart 2: The RundownAfter sharing how you first became interested in the field, it’s time to talk about your relevant experience.“You should cover your goals, accomplishments and transitions for each of your roles,” says Joseph Liu, Career Consultant & Host of the Career Relaunch Podcast. “This allows an interviewer to do three things: 1) understand how you perceive your career trajectory, 2) lay the foundation for high-quality follow-up questions and 3) assess your communication skills and ability to provide structure to an otherwise open-ended question.”But be careful — you don’t want to just regurgitate what’s on your resume.“Often, people take a ‘bottom-up’ approach, where they simply give a chronological play-by-play of their entire career history. This typically doesn’t provide the interviewer with meaningful information beyond what he or she can ascertain from your resume,” Liu adds. “Instead, candidates should take a ‘top-down’ approach. This involves two steps: First, deciding what narrative you want to tell, defining the major chapters of your career. Second, pulling out the key accomplishments and roles from your career history that reinforce that narrative, which feeds into one’s verbal career story.”For added color, explain “your transitions and motivations along the way,” Liu says. “Ideally, you also want to build a logical career narrative that’s culminated in this moment when this next role is the perfect one for you.”Part 3: Connecting the DotsNow that you’ve explained how you became interested in the field and what your background is, tie that back to why you’re interested in this particular position and how you could benefit the company. Before you launch into these topics, though, “do some self-reflection and career research” first, Ansted says. “You need clarity — clarity about what kind of job you want and clarity about what the employer is looking for… If you know what they find valuable and important, focus on that.”Once you’ve done your homework and are ready to explain what drew you to the opportunity, Helen Godfrey, career coach and founder of The Authentic Path, suggests using the following questions to help you shape your responses:What caught your attention about the job?What about it sounds like fun?What made you apply?Why this company?What is important about the services that the company provides? Why is it important to you?How does their mission align with your values?Then, talk about what makes you uniquely qualified for the position.“Know your strengths that match what the employer is looking for,” and “give relevant examples of how you used your strengths in a professional setting,” Ansted advises.“You are showing the employer that you can do the job by using specific examples that address their needs,” Godfrey adds. “What do they want in an employee? How are you a fit? What experience are you bringing to the table?”Finally, wrap up your career story with “one sentence to sum up why you are perfect for the job,” Ansted suggests.ExampleWith all of that in mind, here’s a rough approximation of the career story I crafted for my interview with Glassdoor:From my childhood years spent scribbling down three-paragraph fairy tales in my blanket fort to an intensive but incredibly gratifying creative writing program in college, I’ve always been a storyteller at heart. So when it came time to look for a job, there was no doubt in my mind that writing and storytelling had to play a key role in my career.I did a couple of internships that helped me hone my marketing skills — one in a Technical Writing role where I worked with internal stakeholders to produce engaging instructional videos and presentations for our company-wide intranet site, and a Hispanic Marketing role where I created a data-driven creative marketing plan, which resulted in an increase in market share from #3 to #2 in my assigned region.For my first full-time position, though, I wanted to get closer to my storytelling roots, so I accepted a position as a content writer at a creative communications agency. In my current role, I’m tasked with strategizing, executing and optimizing social media, blog post, case study and byline programs. I get to work with Global 500 companies, place stories in top-tier publications and ultimately generate interest in my clients and elevate their reputations, but I’m often torn between too many different goals. Instead, I want to concentrate all of my efforts behind one company whose mission I really believe in. If chosen to be the Staff Writer/Content Marketer at Glassdoor, however, I know I’d be able to strike a balance between producing engaging, creative, high-quality content and working towards something truly meaningful — helping people find jobs and companies they love. What’s more, I’ll have a lot to offer my team and the company as a whole, including relevant experience, a proven track record of success, an eagerness to collaborate and an unyielding passion for the written word.Of course, what was right for me may not be what’s right for you, so craft your own narrative in whichever way best suits you.7 Creative LinkedIn Summary Examples to Help You Craft Your OwnPractice, Practice, PracticeWhen you’ve gotten your career story to the place you want it to be, congrats — the hard part is over! Now, all you have to do is practice it until it becomes second nature.“Rehearse this response until you have it memorized. This allows you to deliver it with confidence and convey that you’ve invested ample time preparing for the interview,” Liu says. “Some candidates are worried about sounding over-rehearsed or robotic. The reality is that you will be a bit nervous, so even the most well-rehearsed response doesn’t sound overly robotic in the moment. In the worst case scenario, the interview will simply think you’ve invested a lot of time preparing, which isn’t a bad thing.”Most of all, make sure that your passion and enthusiasm shines through.“If you want to truly tell a great story, above all, YOU must believe in it,” says career coach Carlota Zimmerman. “And remember that the men and women who changed our world weren’t born as heroes with amazing stories — they earned them.”Browse Open Jobs 2.5★ Registered Nurse Supervisor RN Waterbury Gardens Nursing and Rehab Waterbury, CT 23 hours ago 23h Pest Control Technician United Pest Solutions Seattle, WA 23 hours ago 23h 23 hours ago 23h N/A Registered Nurse (RN) – Charge Nurse – $7,000 Sign On Bonus EmpRes Healthcare Management Gardnerville, NV 23 hours ago 23h Find Jobs Near You
AC Milan are moving for Genoa goalkeeper Mattia Perin.Milan see Perin as a replacement for wantaway keeper Gigio Donnarumma.TMW says Perin’s representative Alessandro Lucci met with Genoa President Enrico Preziosi on Saturday to discuss the situation.With Donnarumma refusing to sign a new contract, the Rossoneri need a replacement and Perin appears to be the hot favourite.He is still recovering from injury, having torn his anterior cruciate ligament twice in one year, but should be ready for pre-season training.
LA Galaxy are moving for Arsenal goalkeeper David Ospina.AMK says Galaxy have made a late swoop for Ospina.Galaxy made an enquiry for the Colombian international and negotiations with Arsenal are underway.The news will come as a bitter blow for Fenerbahce.Reports from Turkey claimed that Ospina had agreed a four-year deal with the Istanbul-based club last week and that the two clubs settled on a £3million transfer fee.But with LA Galaxy now in talks, they are growing anxious that they’ll miss out.
Gigio Donnarumma is reassessing his contract situation at AC Milan.Corriere della Sera says the 18 year-old goalkeeper is shocked by the backlash that was sparked by his decision to reject new terms last week.Donnarumma, says sources close to the player, is depressed and saddened by the situation.The goalkeeper doesn’t want to be seen as a mercenary and is now rethinking his position.Indeed, it’s suggested Donnarumma has told agent Mino Raiola that he’d consider returning to the negotiating table after the U21 Euros.
Posted on February 15, 2017February 15, 2017By: Nancy Chong, Intern, Maternal Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Urbanization is changing the face of poverty and marginalization, and the maternal and newborn health field needs to change too, said a panel of experts at the Wilson Center on January 24.For decades, the maternal and newborn health community has focused primarily on the rural poor. Now, more than half the world lives in urban settings with the ratio going up every year. In Latin America, an estimated 55 percent of under-five deaths occur in urban areas, said Robert Clay, vice president of global health at the non-profit Save the Children. In Africa and Asia, cities account for approximately 30 percent of under-five deaths and the expectation is that the number will increase.Despite growing recognition of these dynamics, little research has been done on how to reach women and newborns in poor urban settings, especially in informal areas, Clay said. “You can see that the urban poor have very similar or even less progress than the rural areas – it’s an area that hasn’t received enough attention.”Many established techniques for reaching expecting mothers and newborns simply do not apply, said experts from Save the Children’s Saving Newborn Lives Program and Columbia University’s Averting Maternal Death and Disability Program.Health as a LuxuryThe scale and speed of urbanization in sub-Saharan Africa and parts of Asia has outpaced the ability of cities to absorb new arrivals and provide basic services, said Lynn Freedman, professor at Columbia University and director of the Averting Maternal Death and Disability Program. As a result, huge proportions of urban populations have been forced to settle in informal areas and “slums” that are not subject to government regulations, lack social safety nets and are often lawless.Living in an informal setting creates a deep sense of vulnerability for mothers and children, said Freedman. They are often not acknowledged in government policies and are hidden from development programs. They have no protection from the law. “The very effort to get things like water, power, shelter – the things you need to survive – are actually criminalized,” Freedman said. “Your existence, in a sense, is criminalized.”To better understand the maternal and newborn health landscape in these settings, the Saving Newborn Lives Program conducted a scoping study of seven countries: Bangladesh, Ethiopia, India, Malawi, Nepal, Nigeria and Uganda.They found that across the board women and newborns in informal settlements lack durable housing, living space, access to safe water, social cohesion, individual security and sanitation. With the limited health services available from the public sector, small and unregulated for-profit clinics usually fill the gaps. But these are not able to provide full, reliable and high quality care and can be relatively expensive. Even if women can afford it, they can’t always get to private facilities. Long work hours make it difficult to get away during the day, and at night transportation costs skyrocket as the streets get more dangerous.“Health care is very much seen as a luxury,” said Shanon McNab, associate director of the Averting Maternal Death and Disability Program.Changing the Mental MapOne of the major results of the study was that the so-called “urban advantage”—the idea that one can expect better health outcomes in urban settings—is no longer true. Maternal mortality ratios, neonatal mortality rates and stillbirth rates in slum areas are worse than rural averages in many cases, said McNab.“The mental map we bring to our thinking about the communities, the interventions, how we implement them and how we design them, has really been implicitly rural,” said Freedman. Adjusting this mental map and adapting for urban challenges will require new thinking.Though all populations have unique contexts, slum populations in particular defy generalizations. What little social cohesion there is among informal populations is driven by different factors from place to place, from a common language or place of birth, to how long inhabitants have been there, which can be a mark of pride. Slum populations are also highly mobile, moving from rural to urban, from neighborhood to neighborhood and from home to home, said McNab.One example of a program trying to meet these evolving needs is the Manoshi Project by BRAC, a Bangladesh-based development organization. BRAC’s community health workers found that women in urban settings did not necessarily want to give birth the way their grandmothers had, in a rural village home, managed by a traditional network of close family and friends. “They had come to cities with aspirations for a different life – what we call an aspiration to be modern,” said Freedman.Once in the slums, brokers took advantage of this aspiration to direct them to private facilities for care, when in fact there were free public options available. BRAC’s community health workers helped women understand what was available for free, serving as a kind of referral service for transitory women, said Freedman.In India, the Saving Newborn Lives Program has partnered with municipal, state and national governments to create two different delivery models, said Lani Crane, a health and nutrition specialist for Save the Children.In Pune, where the municipal government has been very active, Save the Children initiated and evaluated the interventions of the National Urban Health Mission to strengthen 53 state-run hospitals and primary health centers in the city. Under the same national scheme, Bhubaneswar, which has been more aligned with state government, is redefining the way primary health and community health centers respond to local needs and engaging midwives to reach out to urban households. The lessons learned will inform the Healthy Cities Project, which covers a further 31 cities across four states in India, said Crane.“Where People Do Not Exist”Early efforts show how essential it is to build advocacy and partnership into urban health interventions, said panelists, as there is often limited or non-existent coordination within informal settlements. Maternal and newborn health interventions must find ways to adapt to the lack of social fabric and transient populations.Freedman called for a “fundamental rethinking.” An ecological approach, she said, puts the individual at the center and acknowledges a system of push and pull factors that influence health choices and decisions. This differs from a linear approach that pinpoints specific causes of health issues and tries to solve them in a surgical, targeted fashion, like poor education, unclean water, or infectious disease.“At the center of [the ecological approach] is not the intervention but the person; the urban poor and the nature of their lives,” said Freedman. “It’s an ecological approach because it’s really about the interactions between people and their environment.”Whether an ecological approach or another model, the panelists agreed better understanding informal urban settings is one of the most pressing issues for the field – especially if you see the squalid conditions for yourself.“There is perhaps no place where advocacy and empowerment are more important than in urban poor settings, where people, in essence, may not exist on paper,” said Crane. “That informality is very visible to the naked eye.”This event is a part of a series on urban maternal and newborn health by Save the Children and the Maternal Health Initiative.Event ResourcesLani Crane’s PresentationLynn Freedman and Shanon McNab’s PresentationPhoto GalleryVideo Sources: BRAC, Columbia University’s Averting Maternal Death and Disability Program, Sakal Times, Save the Children, United Nations.Photo Credit: New mothers at a BRAC facility in Dhaka, Bangladesh, March 2012, courtesy of Conor Ashleigh/AusAID.—This post originally appeared on New Security Beat. 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Last week’s New York Times small business section had a profile of a startup consumer-goods company. What interested us is the way the founder is keeping her professional life diversified. An online marketing consultant by trade, Tina Ericson is maintaining her freelance consulting business while working on her startup. According to the Times, “This month, she plans to sign a partnership agreement with two and perhaps three people to create a company called Shout Option Marketing to do consulting for the financial sector.” By partnering with other independent contractors–a copyeditor, a designer–Ericson will be able to offer clients full-service, start-to-finish web positioning. Anecdotally, we believe that freelancers working together on multiple projects is a fairly common practice. Have you found yourself developing longer-term relationships with other freelancers? (One good place to look if you want to find people to work with: the Freelancers Yellow Pages.)
A quick note on something fun: one of our members, Joel Then, has made a widget for Macs! It’s a cool-looking feed of all our blog posts. We were tickled to learn about this. You can get the widget here: http://www.spectechstudios.com/flunion2.zip. Also, you should check out the website for Joe’s business, SpecTech Studios, which is a comprehensive media services company.
Happy Thanksgiving, freelancers! One of my favorite cures for the turkey hangover is a morning spent in bed catching up on television-on-the-internet. I nearly leaped out of my snuggie this week when I caught the following exchange, nine minutes and forty-five seconds into episode 7 of the fifth season of 30 Rock. Liz Lemon, a TV writer played by Tina Fey, is having a spat with her boss, Jack Donaghy (Alec Baldwin), over their respective values. Well, really they’re arguing over a pair of jeans Liz bought from a “local” business and Jack’s decision to back a (somewhat loony) pro-business political candidate.Liz: Big business is what’s screwing up this country! Jack: Please, Lemon, you work for General Electric. Liz: Technically, I am a freelancer, which is pretty much a modern day cowboy. And I live like a cowboy by buying quality, locally made jeans. Also, by eating beans out of a can, due to impatience.That’s right, a shout-out for the independent workforce! Now, if I were a freelance writer on 30 Rock, I’d like to re-shoot that scene, and it’d go something like this:Liz: Big business is what’s screwing up this country! Jack: Please, Lemon, you work for General Electric. Liz: Technically, I am a freelancer, which is pretty much a modern day cowboy. Jack: You think freelancers are cowboys? Their dainty little feet have never touched ground because they never leave their studio apartments. Sure they eat beans out of a can, but on their couches. Those lazy hipsters – present company excluded – have never worked a day in their life. **Liz: **I’ll have you know that freelancers work harder than anyone! We have to work a second job just to pay the taxes we owe on our primary income. We have to set up traps outside dentists’ offices when we need our cavities filled. And the only reason freelancers wear jeans to work is because the horse saddles really mess up your slacks. **Jack: **What are you trying to say, Lemon? That freelancers deserve the same benefits and protections as regular workers? God, next you’ll be asking me if you can have Christmas Day off. Now go tell the writers that if they don’t have their invoices translated into Latin for HR by 5 p.m. we’re not paying them until 2012.
Freelancing under the Trump presidency may mean more opportunities, but fewer protections. In his Fast Company article, freelance journalist Jared Lindzon cites the possibility that conservative policies favoring lower taxes, simpler tax codes and a stronger economy could mean very good things for the freelance workforce.Sounds great – but not so fast. A Work Market survey found that the number one barrier most companies face in hiring more freelance workforce is regulations. While fewer regulations would mean more freelance opportunities, it also means fewer worker protections – and freelancers don’t have a lot to lose.Lindzon queries leaders at freelance-focused companies about their predictions for the next 4 years. Matt Baker, CEO of Freshbooks, expresses cautious optimism while Leif Anderson of AndCo warns that the freelance talent market is already very deregulated. Alli Manning of Contently doubts that the new administration will have a major impact on the freelance workforce at all. Instead, she sees city and local governments taking the lead, like the recent passage of the Freelance Isn’t Free Act in New York City.The most pressing issue for freelancers, of course, is health care. While the ACA hasn’t been a great fit for all independent workers, it’s helped many – especially those earning lower incomes. Baker of Freshbooks notes that the lack of a solid safety net already dissuades many from taking the leap to freelancing and dismantling the ACA without a plan to help independent workers get health insurance could further repel people from freelance work.Ultimately, freelance workers must stand together in solidarity for a stronger safety net and more opportunities. We are not passive actors under any administration and we have the power to enact change. In New York City, we saw just what freelancers can do when we work together to pass needed legislation, like the Freelance Isn’t Free Act. In 2016, we contributed $1 Trillion to the economy. We’re 55 million strong and occupy a third of the workforce. It’s up to us to ensure that policymakers and business leaders aren’t making decisions that impact our everyday lives without getting our input.As we move forward into 2017, let’s make sure our leaders hear the freelance voice loud and clear!A new soul and media geek, Laura writes about community, poetry and modern philosophy. Subscribe to her TinyLetter here or find her @Pennyscientist.
Getting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors Resources for Seniors Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself. After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability. But as with all expenses, it’s important… Full Story
Welcome to the fifth of a six-part collaboration between Mint and Brewing Happiness. I’m Haley, the girl behind Brewing Happiness – a blog about celebrating the small healthy choices we make in our lives, complete with recipes for everybody!I’ve covered tips on making healthy groceries affordable, cutting food costs while traveling, plus a 7-day meal plan for under $150, and even gave you 3 coffee shop worthy recipes to make at home. Today I’m bringing you 10 tips for eating out on a budget. I think that even on the tightest of budgets, we all have room for a meal or two at a restaurant, but it takes both planning and strategy. I’ve got 10 tips and tricks to make all of that easier!10 TIPS FOR EATING OUT ON A BUDGET1. Plan what you are going to order ahead of time.Perusing a menu before you arrive, can help you rationally decide what you want and give you an understanding of your budget for the meal. I find that planning out my meal ahead of time helps me not order out of my irrational hunger brain, but rather make logical decisions. Generally I end up happier with my order too!2. Split your meal.If you’re out to eat with someone you know might want to split a meal, go for it! It reduces the cost in half, and you always have the freedom to order more if you’re still hungry. I just suggest giving yourself 10 minutes after eating to digest before deciding to order more food. I often find that my stomach is satisfied before my mind catches up.3. Don’t let your eyes get bigger than your stomach.It’s so easy to get caught up in your “hunger brain” and order impulsively when you get to a restaurant. I so often see a dish pass that looks good and end up adding it to my order, regretting it later. That’s why I advise planning out what you order ahead of time. It can help control the impulses of your “hunger brain.”4. Drink cheaply.Water is free, but if you want to drink something other than water, especially alcoholic drinks, stick to cheaper options. Split a bottle of wine or drink beer, and save your fancy cocktails for very special occasions. Cocktails add up very quickly and can skyrocket your bill. So limit yourself to one to two drinks or just stick to water!5. Be upfront and honest about your budget.This one can be a tough act of vulnerability in our culture, but I have found that being upfront with the people I’m eating out with about my budget limitations can be helpful in navigating the ordering/bill paying process. This can be as simple as saying, “I’m on a tight budget right now, so can’t participate in any group orders. I just need to keep to be mindful about what I’m spending.” I guarantee people will be kind and open and receptive to that. Almost everyone has been there at some point, and letting people know upfront is helpful for everyone. Be brave!6. Be selective.Choose special occasions or special restaurants to do your eating out at. All too often there is a fridge full of food and a freezer full of leftovers at home when going out to eat. Being selective about where and when you spend your money will help you feel good about the money you do spend, as well as help make the most of your grocery budget.7. Host a dinner party.I know this isn’t exactly an “eating out” tip, but it can be a really fun way to have a similar experience and save money. Have all of your guests pay $5-$10 to cover groceries and make an evening of it! Even better, ask everyone to bring a certain kind of dish and have a potluck of sorts. That way you don’t have to do all of the cooking and everyone saves money.8. Order appetizers as your main course.Appetizers are generally much cheaper than main courses. So consider ordering one to two appetizers as your main course, and save some money while getting to try more of the menu! I’d bet you’d feel as full this way as you do ordering a main course.9. Go meatless.Vegetarian entrees are much cheaper than the carnivorous counterparts. Save your meat entrees for at home, and adventure into the meatless portion of the menu. It will not only benefit your wallet, but it’s also pretty healthy for you!10. Save desserts for at home.If you have a sweet tooth like me then the dessert section of a menu can be hard to pass up. By keeping a chocolate bar or candy bar that I love at home, I can convince myself to pass on the extra $5-$10 at the end of my meal without giving up my sweet fix. Post navigation Haley Hunt Davis is the voice behind Brewing Happiness, a food blog dedicated to celebrating healthier choices. Haley makes “health-ified” versions of everyone’s favorite foods, like pizza and chicken nuggets, as well as suggestions for how to make every dish fit one’s lifestyle. For more from Haley, follow her on Instagram, Facebook, Pinterest and Twitter.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Follow along!I have one more article coming your way (via Mint) to be healthy on a budget. So keep an eye out and be sure to check out the rest of my articles on the Mint blog! Also, don’t forget to head over to Brewing Happiness for healthy recipe inspiration in the meantime!
If you’re living with anxiety, you may have found bedtime can often be the worst. You’re trying to get a solid eight hours, but just as you’re hoping to nod off, your anxiety rears its ugly, infuriating head. It can be exhausting.Expert Dr. Andrew Weil has a technique for coping with this, and says it can relieve mild to moderate anxiety immediately. It’s called the 4-7-8 breathing technique, and he refers to it as a ‘natural tranquilliser for the nervous system’. And it certainly sounds like a handy technique to have down.He says, ‘Use it whenever anything upsetting happens – before you react. Use it whenever you are aware of internal tension. Use it to help you fall asleep. Use it to deal with food cravings.’So how does it work? Luckily, there’s a handy ‘how to video’ on YouTube where Dr Weil explains.Before you start, putt the end of your tongue up against the inner ridge of your upper front teeth. You should keep it there throughout the exercise.FYI, you can do the exercise in any position, so whether you’re standing or sitting, it can work. But, if you’re sitting, Dr Weil says you should have your back straight and feet flat against the floor.He says you’ll need to learn to ‘breathe in through your nose quietly, and out through your mouth, making a sound’. So you’re basically blowing the air out, and it helps if you purse your lips.Once you’ve got that down, here’s how to do it.Breathe in through your nose quietly to a count of four.Hold your breathe for a count of seven.Then, exhale through your mouth while counting to eight.This is one “breath cycle”, and you should repeat it three times, completing four cycles in total.Source
Topics: Learn how to break your Google AdWords addiction! Download the free video to learn how to use inbound marketing to generate leads and break your dependence on programs with recurring expenses. Originally published Jul 27, 2010 8:00:00 AM, updated July 28 2017 Google Ads Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Paid search is a complement to organic search, not a replacement.At HubSpot , we always stress the importance of creating valuable content to strengthen presence on search engines and generate high-quality website traffic. The importance of organic search, however, does not imply that paid search is entirely valueless. Paid search may target audiences different from those drawn from organic search and thus maximize your reach to potential customers. In addition, paid search can serve as testing stone for keywords to optimize for organic search. If your website is new to search engine optimization and you don’t know which keywords will draw higher conversion rates, you can quickly test the popularity of different keyword phrases using Google AdWords campaign and later specialize in more popular ones for organic search.Paid search can be expensive, but with careful design, you can maximize the effectiveness of your Google AdWords campaign. Integrating expert insights from the Service Marketplace providers , here are 3 strategies to increase conversion rates from your paid search advertisements: 1. Consistent keyword focus both lowers cost and increases quality site traffic. When the keywords you stress in a Google AdWords closely match the content on the subsequent landing page , Google will view your site as providing quality search result and assign your website a higher Quality Score. As a website that makes money from optimizing high-quality, relevant content, Google is incentivized to award quality search results, which it does by charging you less money. Another major advantage of focusing on the same sets of keywords on Ad copy and a landing page is that it tends to generate quality website traffic—for the same reason. Prospects interested in the keywords you bid for will likely stay engaged if they find similar content on the landing page and have a higher likelihood to convert to leads. 2. Change default settings because what Google perceives as a successful ad does not necessarily match your business objectives. For your convenience, Google sets default for many fields. Default settings, however, don’t necessarily work best for your business objectives. For example, geographical area is set to United States and Canada, automatic bidding is on, ad rotation (which allows you to alter the frequency of showing different ad campaigns) is set to “show better performing ad more often.” If you target only customers from specific geographic areas, covering the entire United States is a waste of money. Even if you intend to attract customers from all over the world, it is still a good idea to test in which states your ad generates the higher lead conversion rate and thus performs most cost-effectively.The latter two—automatic bidding and ad rotation—are how Google makes extra money to your detriment. Automatic bidding saves you some work, but the price of convenience is your loss of knowledge of how your bidding price changes. The algorithm Google uses is behind the screen, and you can be spending more money than you need to achieve the same results. Another thing to keep in mind is that Google’s definition of a successful ad can be different from yours. Better performance means more clicks to Google, while your standard might be higher conversion rate. If you set ad automation to “show better performing ad more often,” it’s possible that you eliminate a campaign that generates 5 clicks with a 100% conversion rate in exchange for one that generates 100 clicks that generate only 2 leads. Know your objectives and stay in control. The screenshot below shows what NOT to do. 3. Test your ad from multiple dimensions to find the combination that maximizes its effectiveness. As mentioned, paid search can become a heavy ongoing expense. Maximizing the return of each dollar you spend is therefore a smart way to reduce marketing cost. One of the strengths of Google Ads Dashboard is that you can create multiple ad campaigns in a matter of seconds. Using different campaigns, you can test the exact same keyword phrases targeted at different locations to determine which areas are your products or services “hotter”; alternatively, you can try different keyword phrases in the same regions.Time of the day and day of the week may also matter to your ad’s success. Some people set a time range on when the ad can be displayed, but that invariably leaves the rest of the day or the week out of your experiment, and you will never get to know if your ad might achieve better results with these untested time ranges. As a result, we encourage you to let your ad run uninterrupted during the experimental stage and then target criteria that yield high lead conversion rate or other business goals.What other suggestions do you have for kick-starting your Google Adwords campaign ? Photo: The Budget Fashionista Video: How to Get Off the Google AdWords PPC Crack
Topics: How to Plan a Flash Mob:Be creative.Pick a fun tune.Learn the moves.Choose a date, time, and location.Surprise everyone.Be a cinematographer.Upload & promote your masterpiece. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Download free resources for executing your best event yet. [Free Kit]Flash mobs, when executed well, can be a great way to generate buzz, express your business’ creativity, and even garner some media attention and coverage. Want to inject some personality and creativity into your company’s marketing strategy? Consider orchestrating a flash mob! Last week, HubSpot employees did just that, dressing up in orange HubSpot track suits, sporting zombie makeup, and taking over the food court at the local mall to dance to the spooky Michael Jackson hit, “Thriller” in our very own Halloween flash mob. Here’s a step-by-step guide to planning and executing your own flash mob, using our own experience as an example.Step 1: Be CreativeThere’s nothing more exciting than watching or partaking in a surprise flash mob that interrupts people’s mundane daily routines. Flash mobs are a great way to stir up attention and create some buzz. Be creative, and think of ways to make your performance unique from previous flash mobs. There needs to be more to your flash mob than just a dance routine to make it stand out. Some flash mobs involve the performers’ hidden talents, some singing, theatrics, or getting hundreds of people to stand still for a few minutes. Your flash mob can be flashy, thought provoking, artistic, or even be used as an advertisement.Step 2: Pick a Fun TunePick a song that will catch everyone’s attention. Purchase a loud, portable stereo and cue up your upbeat dance song, classic throwback, or even a holiday related Christmas carol.Step 3: Learn the MovesGather a group of your friends and/or coworkers who are willing to participate in the flash mob. Find someone who is an experienced dancer or choreographer who can breakdown the moves for everyone. Practice regularly. The key is to really perfect the routine if you want to impress onlookers.Step 4: Choose a Date, Time, and LocationThe best places for flash mobs are large, high-traffic public spaces where people wouldn’t expect something out of the ordinary. Whether you choose to target a local beach, a food court at the mall, or a train station, pick a day and time of the week during the location’s busiest hours.Step 5: Surprise EveryoneAn important thing to consider is that your performance needs to have the element of surprise. A well-executed flash mob performance should be kept secret up until the moment it begins. Catching your audience off guard is crucial. Make sure you video tape not just your performance, but also everyone’s reaction.Step 6: Be a CinematographerPack your cell phones and some HD video cameras, and capture some high quality video footage. A multi-camera shoot will provide sufficient coverage with wide shots, close-ups, and plenty of reaction shots of unsuspecting viewers. Make sure you have a camera operator that is part of the action and on the same level as the dancers. Have another camera operator shooting a wide/establishing shot from a higher angle looking down on the dancers. Your wide shot will show the scale of your flash mob. THE BIGGER, THE BETTER.Step 7: Upload & Promote Your MasterpieceYour flash mob may be over, but that doesn’t mean you can’t milk more from the performance. Edit and share your video on your website, blog, YouTube account, and Facebook page. Tweet links to the video or your post about it on your blog. You can still generate a ton of buzz from people who weren’t lucky enough to be present for the live showing. As we said before, staging a flash mob is a great way to generate brand exposure and a ton of buzz. Have fun with it! And check out the final product of our own flash mob below!Are you yet motivated to organize your own flash mob? Video Marketing Originally published Oct 31, 2011 11:00:00 AM, updated September 05 2017
Topics: Smart Uses of Hangouts on Air for Marketers If you don’t seem to have access to Hangouts on Air yet, sit tight. Google says it will be gradually rolling out the feature to all users worldwide over the next few weeks. And as a marketer, the availability of Hangouts on Air can be a powerful asset at your disposal. Here are some great uses of Hangouts on Air for the marketers of the world:1) Press Conferences/Company Announcements: For company news announcements, hold a virtual press conference hosted by your business’ executives and invite members of the press to participate. Broadcast it for all to see! 2) Webinars: Use Hangouts on Air to host your next educational or product-focused webinar. Or, if you’re a software vendor, hold live, group-style demos of your product. 3) Industry Expert Roundtable Discussions or Interviews: Invite industry experts for a sort of digital roundtable to discuss an important industry-related topic. Or invite an industry expert for a one-on-one or multi-person interview-style broadcast.4) Virtual Conferences: Host a virtual conference! Organize and run a series of presentations from various speakers at set times over the course of a day or two.5) Livestreaming Live, In-Person Events: Hosting a live event? Livestream the footage of your speakers’ presentations for those who can’t attend in person.6) User Groups: Organize Hangout sessions featuring your most successful customers, and invite other customers — or even prospects — to view and ask them questions.7) Q&A Session: Plan Q&A sessions with your business’ thought leaders. Consider it like a Twitter Chat, but with video! Marketing Best Practices for Hosting a Hangout on Air1) Promote it Ahead of Time: Just as with any event you host, your Hangout on Air will only be successful if people show up to watch it, so promote your Hangout well in advance using your other social media accounts, email marketing, your blog, etc. Create and promote a hashtag so you can track and monitor the conversation leading up to, during, and after the livestream.2) Follow Video Marketing Best Practices: Don’t overlook the production value of your Hangout on Air. Consider video marketing best practices: use high quality video cameras and remember details like lighting, location, and sound. 3) Consider Embedding the Video on Your Website: One of the most valuable features of Hangouts on Air is the ability to embed the livestream on any web page. When you organize a Hangout on Air, consider creating a dedicated page on your site to embed the Hangout, and promoting the link to that page, not your Google+ page. This will enable you to drive the traffic to your own website where you have more control and influence over what page visitors can see and do, especially if your goal is to use your Hangout to support lead generation. (Note: There are some cases where driving traffic to your Google+ page may be a better option, particularly if you’re trying to increase your reach on Google+. In this case, you might want to forego the web page.)4) Optimize the Web Page With CTAs: If you do choose to embed the Hangout video on your website, optimize the web page with calls-to-action to help support lead generation. This will help you convert Hangout viewers into actual leads for your business.5) Schedule a Dress Rehearsal/Dry Run: As with any new tool, there will likely be some kinks to work out. Test the tools ahead of time and consider holding a dry run that you don’t broadcast to the world. 6) Leverage Hangouts with Extras: Hangouts with Extras offers you with the functionality you need to execute a lot of the Hangout ideas we listed above, such as the ability to share your screen. 7) Share the Recording: Don’t stop promoting your Hangout on Air once it’s over. Your Hangout will automatically convert into a recording (that you can edit!) once your live Hangout ends. Share it with your audience so those who couldn’t attend live can still access the Hangout after.If you still don’t have access to Hangouts on Air, consider tuning into other users’ public Hangouts to get a better sense of how they work. Google has also listed a few upcoming Hangouts on Air here.Will you experiment with Hangouts on Air? How else could you leverage them in your marketing efforts? Originally published May 8, 2012 9:00:00 AM, updated October 20 2016 When you’re ready to broadcast your Hangout on Air live, click ‘Start Broadcast.’ Once you do, your Hangout on Air will be broadcasting live on your Google+ page, your YouTube channel, and wherever you’ve embedded the video on your website.Your viewers will be able to see the very same thing you do, except for your chat conversations and the number of people who are tuned in to the Hangout on Air. As the host of the Hangout, you will also be able to mute people in the Hangout or click on a particular participant’s individual video screen to feature it as the main video.Once the Hangout ends, a recording of the live Hangout will automatically post publicly, so people who were unable to attend the live Hangout can catch what they missed. You will also have the option to edit the recordingFor a video rundown of these steps, check out Google’s official video below: Step 4: Connect Your YouTube Account The first time you launch a Hangout on Air, Google+ will ask you to connect your YouTube account. This will enable Google+ to record your Hangouts to your YouTube channel. Click ‘Start Verification Process’ to set up the integration. With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. But a new announcement may help put it back on the radar, at least for marketers. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide. What Are ‘Hangouts on Air’?Hangouts on Air isn’t a new feature; it’s just been unavailable for the majority of Google+ users. Launched last September, Hangouts on Air enable users to launch Google+ Hangouts (live video chat sessions with up to 9 other participants) that were broadcast live for all to see. Think of them like livestreamed broadcasts with the added bonus of multiple participants. While users could join and view others’ Hangouts on Air, only a select group of beta test users were given the authority to start one … until now.Key FeaturesHangouts on Air include the following key features:Public Broadcasting: Now you can broadcast your live Hangout for all the world to see either via your Google+ page, your company’s YouTube channel, or a page on your business’ website where you embed the Hangout. Engagement Tracking: As the host of the Hangout on Air, you can see how many users are viewing the Hangout live at any given time during the broadcast.Recordings: Once your Hangout ends, Google+ will upload a recording to your YouTube channel and your original Google+ post so you can easily share your video content even after the live event ends.For a better idea of what Hangouts on Air are, check out Google’s promo video below:How to Launch a Hangout on AirInterested in testing out the tool in your marketing efforts? We’ll discuss some great ways to leverage Hangouts on Air in your marketing later in this post, but here’s a technical tutorial on how to create and launch your own on-air Hangout.Step 1: Start a HangoutIn Google+, click the yellow Hangouts icon on the left, and then click ‘Start a Hangout.’ Or you can click ‘Start a Hangout’ at the top right when you’re on your profile/page. Step 2: Name Your Hangout and Invite Your AudienceGive your Hangout on Air a name, and invite the people you’d like to participate. These are the people who will actually show up as part of the video, and you can have up to 9 other participants. You can either specify particular users, Circles, or choose to make it public. Then click ‘Enable Hangouts on Air.’ Step 3: Review/Agree to Legal TermsYou’ll only have to do this the first time you launch a Hangout on Air. Step 5: Click ‘Hangout’Once you click ‘Hangout,’ don’t worry — you won’t immediately be broadcasting your Hangout on the air yet. Use this time to adjust your camera, lighting, etc.If you’re driving traffic to a web page to host your Hangout on Air, this is the point where you can grab the embed code for your web page. Video Marketing Don’t forget to share this post! 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Branding Topics: The other day I emailed my husband at work to check in on what was for dinner. His response?”To ensure optimal nutrients, I’m going to prepare a ground Bos taurus paired with Peruvian onion circles, blanched lettuce, and thick-cut Sus scrofa domesticus on a brioche.”Wait, what?Even coming from our loved ones, this odd, overly complicated way of communicating leaves us questioning their intent. Yet for some reason, this is the voice we often hear from companies.One minute they employ copy stuffed with jargon and language so formal it leaves you clutching the dictionary, and the next minute they’re trying to tell jokes and be your best friend on social media.For marketers tasked with communicating different messages across a variety channels — website, social, email, ebooks, slide decks — learning how to adjust your content depending on who is writing and what they’re writing about is a challenge. So, how can you shape your business’ tone of voice to communicate your message more effectively?The slide deck below details a specific set of steps to help you kick-start the process of shaping a tone of voice or check your existing approach to ensure you’re still hitting the right audience. Originally published Jun 23, 2015 12:00:00 PM, updated July 28 2017 Want to learn more? Check out the full training guide here. This detailed guide dives into the nitty-gritty of language and includes practical exercises to help guide your thought process. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first? If you haven’t heard, we’ve just announced that the HubSpot Marketing Platform is now available in six different languages. Our community of customers now extends into 90 countries. As you would imagine, we’ve learned a thing or two about global expansion in the process. So to provide you with some direction and help you give your global marketing a boost, check out these 22 pro tips for international success. And for even more expert advice on gearing up for global expansion, download The Global Marketing Playbook. 22 Global Marketing Growth Hacks and Resources 1) Identify your top three growth markets.Look at your funnel data and map it against the top countries from which you’re already seeing positive indicators — such as traffic, MQLs, higher win rates, and shorter sales cycles. If you don’t have much global data yet, check out GDP and factors specific to your market. Statista offers many resources ranked by country to help you with market selection.2) Focus on a small number of countries at a time.Setting country-minded goals makes it easier to go global, and forces you to target more effectively than if you target by language or regional grouping.3) Determine your “anchor” markets.If fast, near-term growth is the goal, think about markets that might be smaller and easier to penetrate, so that they can carry you into some of the bigger markets within the same region later.4) Rally your extended global team.Tap into partners and contractors in other countries for help with global marketing. If you don’t have any, start developing relationships with freelance content creators, designers, and others.5) Explore local trends.Doing some simple research in Google Trends will help you discover the top issues that people are talking about in your target countries. Simply select the country you want to explore in the top right corner to get started.6) Do your keyword research.Use Keyword Planner to figure out which keywords offer opportunities in your top markets. If you’re a HubSpot user, you can also conduct keyword research using the Keywords App. Make a note of topics for which you already have content that you could repurpose or adapt.7) Create country-focused content.Even if you’re only writing in English, you can attract incredible traffic from a given country by covering country-relevant trends within a blog post. See an example of how Matthew Capala did this for China using a guest writer.8) Localize top-performing content.Look at your traffic data to see which blog posts are already performing well for a given country, and localize them into your top languages. Make sure to link to the translations from the English versions and vice versa.9) Take advantage of customized content.Improve conversion rates by creating different content, CTAs, and forms depending on the user’s language or country. (If you’re a HubSpot user, learn how to do it here.)10) Display the right currency for each contact.Encourage a faster purchase by customizing the currency you wish to display, depending on the country listed in their contact record.11) Mind your on-page optimization.Ensure that your focus keyword appears in the title, meta description, alt image tags, header, content body, and the URL itself. Make sure to create localized URLs too.12) Clone campaigns instead of reinventing the wheel.Segment your database by country and language. Then, clone top campaigns for each segment instead of creating new ones from scratch. Adapt them and localize them as needed.13) Choose time zones that make sense for each market.Once you’ve cloned campaigns, set up emails to auto-send at the appropriate time for each market. Make sure you consider the typical work schedule and local lunch hours, which vary from place to place.14) Display the right date and time formats for each market.Take advantage of the feature within your marketing automation software that allows you to easily set up the right date and time formats for each country.15) Watch out for local holidays.Make sure you avoid launching campaigns on local holidays in the markets you’re targeting. Bookmark this global holiday calendar to consult when planning your campaigns.16) Offer local phone numbers.Thanks to international call forwarding and routing services, such as this one, you can easily get country-specific phone numbers to make it easier for customers to call you. Then, set your re-route rules accordingly.17) Have an interpreting service on stand-by.If you can’t handle incoming calls in other languages, you can access a phone-based interpreting service that will connect an interpreter to the line within seconds.18) Activate chat features in other languages.Many companies use a live chat feature on their website. If you have multilingual staff available, make sure your chat widget supports multiple languages, like this one.19) Consider co-marketing campaigns.Which companies already have a strong presence in the countries you are targeting? Consider joining forces and sharing resources to deliver co-marketing campaigns. Here are some great tips to get you started.20) Choose localization providers with care.Avoid using automatic translation tools like Google Translate, as they signal to search engines that your content is low quality. If you need a translation agency, get referrals from colleagues in other companies. If your needs are limited to just one language and your translation needs are less than 2,500 words per day, you can find a professional freelance translator here.21) Translate commonly used templates.If you have email templates and automatic messages that go out from your websites or business development reps, have them ready in the primary languages of the countries you are targeting.22) Think about the global customer experience.You’ll want to partner with your colleagues in support and services to think through the entire customer experience. See this helpful webinar from ZenDesk on how one company did this in French.Ready to expand?Taking on global marketing can seem like a daunting undertaking, but it’s manageable if you set clear goals and think about one country at a time. Start taking advantage of some of the tips and resources above, and share them with your team members to begin weaving them into your current activities.How does your company approach global expansion? Let us know in the comments section below. Topics: Originally published Sep 2, 2015 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Business Growth