Indian Man Gets 33 Months in Jail for Smuggling Drugs to U.S.

first_imgA resident of Mumbai was sentenced to two years and nine months of imprisonment by Pittsburgh district court for shipping misbranded prescription drugs from India for distribution in the United States to American consumers, PTI reported.Ramesh Buchirajam Akkela aka Ramesh Bhai, who was detained in Panama in 2015 and was extradited to the United States on March 15 this year, was sentenced to 33-month jail term on March 16 after he was found guilty of mail fraud and money laundering. The sentencing was given by senior judge Donetta W Ambrose.As per court records, Akkela had a website that offered prescription drugs to American consumers without the necessary prescription. He used to ship the misbranded drugs from India to people in the United States who would distribute them to consumers.Assistant United States Attorney Shardul S Desai was the prosecution for the case,and represented the government.Akkela was indicted on two counts of money laundering, 10 counts of mail fraud conspiracy to misbrand and smuggle drugs and conspiracy to import Schedule IV controlled substances.Akkela’s brother had sought the help of the Indian Ministry of External Affairs to secure his brother’s release when he was held in Panama in 2015. He had tweeted: “I am Ramesh’s Brother. I am seeking help from Hon. MEA, GoI to secure release of Indian National Mr Ramesh Akkela illegally detained in Panama since 15.7.2015.”Akkela’s wife Sarika Ramesh Akkela wrote about the entire ordeal on her blog in November 2015 in which she said that her husband had “all the necessary licenses to export the drugs and undertook all his business activities as per the Indian law without violating any of its provisions.” She also wrote that his firms were duly checked and verified by all the Indian authorities involved in the process of export.She further wrote: “U.S authorities want the extradition of Ramesh Akkela on various counts, yet none of the count hold the ground since he was lawfully performing the business in India as per law of the land. Law and reasoning both state that. Ramesh Akkela, being national and resident of India has to perform his business activities as per Indian Law, which he has done.”While Sarika’s application seeking the Ministry of External Affairs’s involvement was acknowledged, it’s not clear if an intervention was made on their behalf.Application for #Justice4Ramesh submitted by Smt. Sarika Akkela has been duly acknowledged by @MEAIndia on 18 Nov. pic.twitter.com/zKg4DocI2L— Justice 4 Ramesh (@justice4ramesh) December 2, 2015 Related ItemshealthMedicinePittsburgh Courtlast_img read more

The Other CEO: Tony Prophet, Salesforce’s Chief Equality Officer

first_imgTony Prophet is a man on a mission.The 58-year-old equality chief, whose career has taken him from exec roles at Microsoft and Hewlett-Packard to now being in the c-suite at Salesforce, has a drive to not only create an inclusive organization but one that stands as a beacon for equality. While CEO Marc Benioff’s tall, broad stature seems to radiate Salesforce’s $51 billion-plus market value and influence, Prophet has an aura all his own.It’s in the darting look of his eyes and distinguished eyebrows—laser focused and altogether warm. Tall and slender with an ease that is both confident and low maintenance. Tony Prophet is not the average Silicon Valley heavyweight.Salesforce CEO Marc Benioff and Prophet snapping a selfie together. Courtesy of Salesforce.Since taking on the role of Chief Equality Officer seven months ago in 2016, Prophet hasn’t been one for a slew of media interviews or speaking engagements. Instead dressed in a Salesforce BOLDforce t-shirt and jeans, he prefers collaborating with his team to advance the Salesforce’s efforts to foster equality throughout the  25,000+ employee company, and in the communities where they live and work — whether it is gender, LGBTQ, racial, national origin or religious equality.  Working with LGBTQ to African-American and veteran communities, Prophet oversees Salesforce’s Ohana groups, employee groups catering to those coming from diverse backgrounds and their allies. He is also responsible for driving initiatives that increase the diversity represented within Salesforce.Currently, the company’s employee base is made up of 2.42 percent African-Americans, 3.89 percent Hispanic or Latino, 23.92 percent Asian and Indian, and the majority 64.82 percent White. Meanwhile, globally, the company is made up of 30.1 percent women, with 19.4 percent of the leadership team being comprised of women.However, for Prophet. the work is about more than just numbers. Family is also a major motivation. As the proud father of an LGBTQ son, he has admittedly been on a journey the past few years to understand, empathize and empower. “It’s been personally important,” Prophet tells Glassdoor in an exclusive interview. “It has been remarkable for the company to be on the vanguard of standing up as a corporation and executive leadership to say we’re going to stand for what is right. To say, ‘We’re going to stand on the right side of history.’”Tackling issues including pay equality, transgender protections, and human rights work, both Prophet and Benioff see the goal as singular: “to drive the Age of Equality.”On a rainy day at the company’s San Francisco headquarters, Glassdoor’s Amy Elisa Jackson sat down with Prophet for a wide-ranging conversation about his career journey, diversity in tech, and his surprising connection to Magic Johnson.Glassdoor: You’ve been in the role about six months. How’s it going? Has it been like trying to drink from a firehose?Tony Prophet: It has been more like “Hallelujah.” I’m so thankful to have made this decision. It is the perfect time in my career and I think the perfect time in the history of the company. I’ve been around the company for six plus years, coming to Dreamforce, watching their remarkable work. I also knew Marc Benioff before accepting the role so the transition has felt natural. It has been exciting.Glassdoor: What makes the timing perfect?Tony Prophet: To be at a company that is still growing, that is still led by founders is just unique. The fact that Salesforce can be a business while also being a platform for doing social good is relatively unique and maybe even singular.Glassdoor: Marc and his team have already launched powerful initiatives that are changing the discourse around social good and philanthropy. Why was your role an imperative?Tony Prophet: There is certainly more to do in the industry. We have work to do on gender diversity. We have work to do on underrepresented minorities. We have work to do to make the industry look like the communities where we operate and the customers that we serve.Glassdoor: Career experts say that each new job should be a logical next step that speaks to a larger career narrative. What has been your narrative?Tony Prophet: At HP, I was very much focused on human rights issues, also very much focused on the environment. I thought that if we set a benchmark or standard in the industry that the whole ecosystem would follow. It was the power and the beauty of working for an industry leader with this gigantic supply chain, which at that time was greater than $50 billion dollars. You had real impact on what is happening across the industry. You could have real impact on labor practices in China and things like conflict minerals in the Democratic Republic of Congo. Glassdoor: And now?Tony Prophet: Salesforce has been a beacon in the industry on social issues.  The actions that we have taken on LGBTQ equality, as well as pay equality, have been things that have been on the cutting edge. It’s great to be in a company that is widely watched and that people perceive it as a leader on these issues. It gives me a great sense of responsibility.Glassdoor: Your title is Chief Equality Officer, which is a departure from the industry norm of “Head of Diversity” or “Chief Diversity Officer”. In your eyes, what is the difference between equality and diversity?Tony Prophet: Diversity is absolutely essential, and we have work to do that, but once you have diversity you’re not done. Then you have inclusion where you’re really getting the very best out of every employee. When you have an inclusive environment you feel seen, you feel included and you feel value. You feel like you can bring your whole self to work. That is a competitive advantage to have a larger pool of talent. When you get ideas from people with different perspectives, the result is the beauty and the melding of their ideas which adds to the complexity of the mosaic.Equality goes beyond that. Equality asks the questions, “Are you standing for my rights when I step outside my workforce? Are you fighting for equality for me?” Naturally, companies are going to stand for equality and non-discrimination in the workplace. That is imperative. We are also dedicated to standing for equality in the communities where we serve not just our own interests but for the interests our customers, the interests of our partners and for the interests of our employees and their families. That added dimension goes beyond pure diversity and inclusion internally and goes to why we came up with the notion of this being an equality role versus diversity and inclusion.Glassdoor: If you had to break up your day or time into a pie chart, what would the sections be? How do you allocate your work time?Tony Prophet: One of the paradigms at Salesforce is the notion of ordinal ranking, this comes from our V2MOM process. For us in the Office of Equality, the number one priority where I spent 30%, a quarter of my time, would be empowering our Ohana Groups. Our Ohana Groups are the backbone and the muscle and the fiber that carries the company’s equality culture forward. In parallel, we work on increasing the diversity and representation of the footprint of the company. The third, and this goes hand in hand with the Ohana Groups, is a focus on the culture and making sure that the culture feels inclusive. The fourth in parallel and importantly are the equality efforts outside the company. We’re doing all those four things.Glassdoor: How has that work been tested or challenged under a new presidential administration?Tony Prophet: While I won’t comment specifically on the current administration, we’re in uncertain times in the nation and the world. One of the things that we’ve done specifically is we’ve convened Ohana Circles. We have gathered folks together a couple of times over the last few months inside the company to have an open space for people to express and process how they’re feeling and for people to listen to them, see them and respect them in a way that is nonpartisan and in a way that respects all views. We worked really hard to make these things very respectful and constructive, not provocative. I’ve been so amazed at the personal storytelling and the empathy that has developed and the tears shed. That is how you grow and learn by inviting people that aren’t necessarily aligned with you to hear your story.Glassdoor: How do you measure success around equality, diversity, and inclusion? Tony Prophet: We publish our diversity numbers on an annual basis. We have an employee survey with specific questions about the culture and the notion of inclusion. We look outside the company as well. We have social listening tools to understand the outside dialogue about whether people see an alignment between our strategy, our brand, and the actions we take.Glassdoor: Salesforce just launched an Equality vertical on the site. What went into that strategy?Tony Prophet: It’s about telling the story beyond the numbers and showing the Ohana Groups so that people outside the company can understand what we’re doing and what we’re proud of. We’re proud of the Ohana Groups. We’re proud of every facet of diversity. Now, we’re thinking about how to evolve the site to make it a continuing destination with rich, contemporary content.Glassdoor: Diversity goes beyond Black and White for you. Talk to me about your passion for LGBTQ issues and inclusion.Tony Prophet: It’s been personally incredibly important. It’s been part of our family’s journey in a profound way for about 7 or 8 years. My son is a proud LGBTQ advocate and a member or the LGBTQ community. I’ve been on this journey with my son as a father and I’ve come a million miles on that journey with all the things that I have learned and seen through the eyes of my son how it feels to be LGBTQ. When you hear statistics, there are abstract numbers — thousands and millions. But when you see one person that you love and you’re putting yourself in their shoes, you see how they’re experiencing life and the things that they celebrate and the things that cause them great heartache, how it feels, those are things that change your life. Then you multiply it by the thousand and the millions. There are millions of people out there that are feeling that same thing. Once you start taking that first step in the journey of putting yourself in the shoes of others, then it’s much easier to take that next step and the next.For the company, these are important issues. It has been remarkable for the company to be on the vanguard of standing up as a corporation and executive leadership to say we’re going to stand for what is right. We’re going to stand on the right side of history on these issues. That gives me pride and confidence in the culture of the company and makes me just thrilled to be a part of this.Glassdoor: The last one is a fun one we ask all execs: what was your first job and what did you learn from it?Tony Prophet: I grew up in Lansing, Michigan. By coincidence, I know that you have interviewed Magic Johnson [for the cover of Ebony Magazine]— Magic and I went to junior high school together, Dwight Rich Junior High School. He was 15 and already had the nickname Magic, and I was recruited out of high school to go to General Motors Institute, which doesn’t exist anymore. My job was to wash the cars of the executives when they came to the wash rack. I told myself I’m going to be the best car washer that they’ve ever seen. They’ll get into that car and I’d make sure that the ashtray would be sparkling, I’d clean all the little dust in the wheels, the license plate frame. Glassdoor: That’s a rare drive for a teenager.Tony Prophet: I said to myself, if I’m the best car washer then next I’ll get a better job. Whatever I am given, I’m going to be the best. I’m not going to complain, I’m going to do my best. The Best Places to Work in 2019 Also on Glassdoor:last_img read more

9 Unique Jobs that Require Travel

first_img8. Cruise Ship Worker
Average Salary: $23,161Companies Hiring: NCL Corporation Ltd, CTI Group Worldwide, Entertainment Cruises, Norwegian Cruise Line, Carnival, Royal Caribbean Cruises & more.Locations Hiring: Detroit, MI; Charlotte, NC; Chicago, IL; Miami, FL; Alameda, CA, Philadephia, PA & more.See Open Jobs 7. Executive Assistant
Average Salary: $55,199Companies Hiring: Uber, FM Global, ZestFinance, Regeneron, MINDBODY Inc & more.Locations Hiring: Palo Alto, CA; Norwood, MA; Los Angeles, CA; Tarrytown, NY; San Luis Obispo, CA & more.See Open Jobs 3. Photographer
Average Salary: $25,780Companies Hiring: American Wedding Group, Hornblower Cruises and Events, 21st Century Fox, NBCUniversal, Norwegian Cruise Line, Booking.com, Apartment Therapy Media & more.Locations Hiring: Knoxville, TN; San Francisco, CA; Phoenix, CA; Fort Lee, NJ; Miami, FL; New York & more.See Open Jobs Editor’s Note: The data in “9 Unique Jobs that Require Travel” is as of 5/31/2017. The companies and jobs highlighted in this article are curated by the editorial staff, listed in no particular order, and do not necessarily reflect the official methodology of Glassdoor’s official awards or honors. For more details about how companies and specific roles are considered for editorial coverage, please visit Glassdoor for Employers. 9. Travel Agent
Average Salary: $30,911Companies Hiring: AAA, American Express, Altour International, Michael Baker International, Odysseys Unlimited, Metacoastal & more.Locations Hiring: Minneapolis, MN; New York, NY; Moon Township, PA; Newton, MA; Glen Burnie, MD & more.See Open Jobs 6. Journalist
Average Salary: $49,679Companies Hiring: POP, SourceMedia, Tegna, Univision Communications Inc, Thomson Reuters, Comporium Communications, Sinclair Broadcast Group & more.Locations Hiring: Seattle, WA; New York, NY; San Angelo, TX; Newfield, NJ; Rock Hill, SC; Ottumwa, IA & more.See Open Jobs 2. Flight Attendant
Average Salary: $36,093Companies Hiring: Hawaiian Airlines Inc, American Airlines, Republic Airways, Compass Airlines, SkyWest Airlines, Piedmont Airlines & more.Locations Hiring: Honolulu, HI; New York, NY; Chicago, IL; Los Angeles, CA; Salt Lake City, UT; Salisbury, MD & more.See Open Jobscenter_img Tired of going to the same office building every day? Love to travel, but never have time? Well, what if travel were actually part of your job description? Glassdoor has handpicked these unique jobs that actually pay you to travel on the company dime. Start applying, and start traveling!1. Consultant
Average Salary: $92,564Companies Hiring: Microsoft, Aciron Consulting; Paradigm Tax Group, FIS, GE Healthcare, Dell, Tatum & more.Locations Hiring: San Diego, CA; Cambridge, MA; Los Angeles, CA; Houston, TX; Chicago, IL; Draper, UT; Atlanta, GA & more.See Open Jobs Also on Glassdoor: 4. College Recruiter
Average Salary: $50,435Companies Hiring: Harris Corporation, Gambit Technologies, Black & Veatch Corporation, Perdue, Boeing, BPM, BAE Systems Applied Intelligence & more.Locations Hiring: Palm Bay, FL; Braintree, MA; Overland Park, KS; Renton, WA; San Francisco, CA; Norfolk, VA & more.See Open Jobs 5. Ski Instructor 
Average Salary: $25,877Companies Hiring: Club Med, Incline Village, Sugar Bowl Ski Resort, Angel Fire Resort Operators, Aspen Skiing Company, Vail Resorts & more.Locations Hiring: Incline Village, NV; Norden, CA; Angel Fire, NM; Aspen, CO; Avon, CO & more.See Open Jobs Ask a Resume Writer: Where Do I Start?last_img read more

14 Jobs You May Not Have Considered That Are Hiring Like Crazy

first_img 23 hours ago 23h Available Case Manager Jobs Patient Care Technician SSM Health St. Mary’s Hospital Jefferson City Jefferson City, MO 23 hours ago 23h Medical Scribe / Transcriptionist Birmingham Allergy & Asthma Specialists Birmingham, AL 23 hours ago 23h Medical Billing Specialist Global Vision, Inc. Exeter, NH 2.4★ Patient Care Technician – MICU (PRN) UT Southwestern Medical Center Dallas, TX Home Health Physical Therapist (PT) Bridge Home Health and Hospice Palm Springs, CA 23 hours ago 23h 9. Patient Care TechnicianNumber of Open Jobs: 60,995Median Salary: $25,400Education Required: High school degree/GED + certificationWhat They Do: Patient care technicians assist in medical procedures like taking vitals, administering medication, and helping patients with tasks like feeding, grooming, and walking. 23 hours ago 23h 7. Medical AssistantNumber of Open Jobs: 86,457Median Salary: $28,880Education Required: High school degree/GED + certificationWhat They Do: Medical assistants are tasked with recording patients’ medical histories, performing basic medical procedures like checking vitals, and assisting with the day-to-day operations of the facilities in which they work. 3.8★ 3.2★ 6. Certified Nursing AssistantNumber of Open Jobs: 171,866Median Salary: $24,000Education Required: High school degree/GED + certificationWhat They Do: Certified nursing assistants care for patients by attending to their hygiene, feeding them, performing basic medical procedures like checking vitals, and assisting nurses with their daily work. If you had to guess, which industry would you say will grow the fastest within the next decade? Despite what you might see on the news, it’s not tech or energy — it’s healthcare. According to the Bureau of Labor Statistics, healthcare as a whole is expected to add more jobs than any other industry between 2014 and 2024 (about 9.8 million). In fact, just last month, health care added 59,100 new jobs.Many workers today in fields like retail and the fossil fuel industries are feeling the pressure of declining industry growth due to automation and globalization — but with the U.S. population growing, as well as the Baby Boomer generation aging and entering retirement, the outlook for healthcare is incredibly bright. So if you find that your job is becoming endangered, health care is a great field to transition into. And don’t worry. It’s not all just positions with advanced degrees, like doctors and nurses, that are hiring. Below, we’ve outlined some of the most popular healthcare jobs out there, in fields as varied as speech language pathology to medical transcription to pharmacy and more. Read on to learn about these hot jobs — how many job openings there are, what they earn, how you can enter the field, and more!1. Physical TherapistNumber of Open Jobs: 59,272Median Salary: $66,180 Education Required: Bachelor’s degree (often, but not always) + 3-year Doctor of Physical Therapy degree What They Do: Physical therapists work with those who have injuries or illnesses to help them regain movement and mitigate pain. 11. Medical CoderNumber of Open Jobs: 5,092Median Salary: $40,000Education Required: High school degree/GED + certificationWhat They Do: Medical coders translate doctor’s notes on patients regarding medical history, diagnoses, and treatments into standard medical codes in a database. 3.3★ 23 hours ago 23h N/A 23 hours ago 23h 23 hours ago 23h SLP / Speech Language Pathologist – Outpatient Pediatrics My Left Foot Children’s Therapy Las Vegas, NV Available Occupational Therapist Jobs See more Physician Assistant jobs 10. Surgical TechnicianNumber of Open Jobs: 9,825Median Salary: $40,945Education Required: High school degree/GED + certificationWhat They Do: Surgical technicians assist surgeons in the operating room by preparing the room, providing equipment and tools, and more. 3.5★ 23 hours ago 23h 5.0★ Available Surgical Technician Jobs Available Certified Nursing Assistant Jobs 4.3★ 23 hours ago 23h N/A See more Occupational Therapist jobs 13. Medical TranscriptionistNumber of Open Jobs: 884Median Salary: $30,970Education Required: High school degree/GED + certificationWhat They Do: Medical transcriptionists take audio recordings of doctors, nurses, and more and turn them into written documents like medical histories and reports. Case Manager RN, LMSW Kindred Healthcare Pasadena, TX 4. Pharmacy TechnicianNumber of Open Jobs: 11,971Median Salary: $23,932Education Required: High school degree/GED + certificationWhat They Do: Pharmacy technicians fill prescriptions and assist pharmacists with the everyday business of running a pharmacy. Sheriff Liaison / Case Manager Sentinel Offender Services San Francisco, CA 23 hours ago 23h 23 hours ago 23h 2.8★ MWL Surgical Technician Iowa Ortho West Des Moines, IA Specialty Pharmacy Fulfillment Technician Innosource Michigan Available Caregiver Jobs See more Medical Coder jobs 4.2★ See more Caregiver jobs 2.5★ Available Direct Support Professional Jobs See more Medical Transcriptionist jobs Certified Nursing Assistant CNA Premier at Perry Village New Bloomfield, PA 23 hours ago 23h 23 hours ago 23h 3.1★ Speech/Language Pathologist CCC/CF Community Rehab Associates Marietta, GA 23 hours ago 23h Available Patient care technician Jobs 3.0★ See more Physical Therapist jobs 3.7★ 23 hours ago 23h 23 hours ago 23h CNA (Certified Nursing Assistant) – Colfax or Pullman EmpRes Healthcare Colfax, WA 4.1★ 23 hours ago 23h 3.3★ 3.5★ Available Physical Therapist Jobs 23 hours ago 23h See more Pharmacy Technician jobs Certified Nursing Assistant CNA Towne Nursing Staff Hollis, NY N/A Caregiver Assisting Hands Bedford, TX See more Speech Language Pathologist jobs 23 hours ago 23h See more Certified Nursing Assistant jobs See more Surgical Technician jobs 23 hours ago 23h Medical Assistant Centura Health Greenwood Village, Arapahoe, CO 23 hours ago 23h Medical Transcriptionist OfficeTeam Tucson, AZ 23 hours ago 23hcenter_img 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h Available Medical Coder Jobs 23 hours ago 23h 3.0★ 4.5★ Certified Pharmacy Technician Kindred Healthcare Tampa, FL Occupational Therapist Mary McDowell Friends School Brooklyn, NY 8. Physician AssistantNumber of Open Jobs: 50,748Median Salary: $93,090Education Required: Bachelor’s degree (often, but not always) and 2-year Master’s degreeWhat They Do: Physician assistants examine, diagnose, and prescribe medication to patients as well as performing some medical procedures like tending to wounds and removing casts. Certified Clinical Medical Coder- Home Health Clinical Diagnosing- NOT Billing Coding EGAN Home Health and Hospice Metairie, LA 23 hours ago 23h Nurse Care Manager 1, Case Management Rush University Medical Center Chicago, IL Caregiver Avamere Family of Companies Keizer, OR 23 hours ago 23h 2.8★ See more Medical Assistant jobs N/A 23 hours ago 23h Caregiver ResCare Penryn, CA CMA/Certified Medical Assistant – Part Time Traveler Matrix Medical Network Portland, ME N/A Available Physician Assistant Jobs SABA Expo- Level 2 Direct Support Professional/ Behavior Respite Consultant 360 Behavioral Health Chatsworth, CA 2. CaregiverNumber of Open Jobs: 46,022Median Salary: $20,000Education Required: High school degree/GED + certificationWhat They Do: Caregivers assist those with illnesses and injuries, the elderly, and others who need assistance with day-to-day living. 2.2★ 23 hours ago 23h 23 hours ago 23h 2.4★ Occupational Therapist – PRN Kindred Healthcare Independence, IA Speech Language Pathologist Academic Staffing Miami, FL 3.4★ 23 hours ago 23h 23 hours ago 23h 3.0★ 3.2★ See more Patient care technician jobs 4.4★ N/A 23 hours ago 23h 3.5★ Medical Coder CyberCoders Philadelphia, PA 23 hours ago 23h 3.5★ 23 hours ago 23h 23 hours ago 23h Pharmacy Technician, Fulfillment CareKinesis Boulder, CO 12. Case ManagerNumber of Open Jobs: 53,866Median Salary: $35,062Education Required: Minimum of high school degree/GED + certification, although many employers prefer Bachelor’s or Associate’s degrees as wellWhat They Do: Case managers work with those who have injuries, illnesses, and disabilities to map out a treatment and recover plan. Physician Assistant Physicians Immediate Care South Bend, IN Occupational Therapist / OT – Outpatient Pediatrics My Left Foot Children’s Therapy Las Vegas, NV CMA- Certified Medical Assistant Physician Practice FT Days AdventHealth AdventHealth Sebring Wauchula Lake Placid Sebring, FL 14. Direct Support ProfessionalNumber of Open Jobs: 22,005Median Salary: $21,500Education Required: Varies by state, but typically training/certification programsWhat They Do: Direct Support Professionals work with those with disabilities in order to help them thrive in their communities and daily lives. 23 hours ago 23h Surgical Technician First Assist – Operating Room HCA Houston Healthcare Kingwood Kingwood, TX 23 hours ago 23h 4.4★ See more Case Manager jobs RN, Registered Nurse – Labor & Delivery CHRISTUS Health Corpus Christi, TX 2.7★ N/A Available Medical Assistant Jobs Available Pharmacy Technician Jobs Medical Transcriptionist Hand to Shoulder Center of Wisconsin Appleton, WI Certified Nursing Assistant (CNA) / Medication Aide EmpRes Healthcare Management Milton-Freewater, OR Family Nurse Practitioner or Physician Assistant CA iRecruitMD Cudahy, CA 3.3★ 3.8★ 23 hours ago 23h Physical Therapist / PT – Outpatient Pediatrics My Left Foot Children’s Therapy Las Vegas, NV RN, Registered Nurse – Inpatient Rehab – PRN CHRISTUS Health Houston, TX 3. Occupational TherapistNumber of Open Jobs: 23,324Median Salary: $69,100Education Required: Bachelor’s degree + 2-year Master’s degreeWhat They Do: Occupational therapists help those with injuries, illnesses, and disabilities learn how to perform the tasks required in daily life. Direct Support Professional Kaleidoscope Family Solutions Inc Pittsburgh, PA 2.8★ Available Speech Language Pathologist Jobs Available Medical Transcriptionist Jobs 5. Speech Language PathologistNumber of Open Jobs: 13,186Median Salary: $69,309Education Required: Bachelor’s degree + 2-year Master’s degreeWhat They Do: Speech language pathologists diagnose and treat communication disorders. 23 hours ago 23h Direct Support Professional (D) Thomas Allen Burnsville, MN Physical Therapist- Full-time or Part-time AthletiCo Lake in the Hills, IL 3.6★ 3.8★ 3.8★ See more Direct Support Professional jobslast_img read more

Five Victim Mentalities to Drop During a Job Hunt

first_imgWe all have different filters through which we see the world that influence our attitudes and behaviors. One filter that is common to many is that of the “victim”. When circumstances become challenging, we sometimes use this “victim filter”, to ease certain ego bruises we experience. This filter leads us to feel victimized by events perceived to be beyond our control.When going through the interview process, we subject ourselves to all kinds of vulnerabilities that may compel us to play the victim card. This kind of mentality can be especially detrimental when it manifests during a job hunt.As a candidate, it’s your job to ensure that:You’re able to articulate yourself professionally and sell your experiencesYour professional documents tell a clear and formatted storyYou’re prepared for each interviewIf you can’t check these boxes, then there’s work to be done beyond adjusting your attitude. However, if you’re confident that you’ve met the criteria discussed above, and you’re still experiencing interview rejection, it’s important to counter the negative thoughts that may result. Let’s examine some common victim mentalities.1. “If a person I reach out to forgets to follow up, they must not want to help.”People are usually well-intentioned and willing to help. Before assuming that someone has dropped off the face of the earth to avoid helping you, consider that they may have simply forgotten, or your approach didn’t work! People get inundated with messages all day, so it’s your job to be thoughtful about standing out.Consider the following strategies before writing a person off:Take the initiative to follow up and nurture your leadsWhen reaching out to someone for networking purposes, remember to ask for advice, not a jobRefine and retry your messaging — a/b test your strategies to see what worksReframe your thoughts to “This person forgot to get back to me, but it’s my job to follow up and make a great impression.”13 Mistakes to Avoid at Your Next Networking Event2. “I don’t have the right experience, so I won’t bother applying.”Job descriptions often set out a wish list of qualities required of candidates that are more aspirational than mandatory. Though you might not have the years of experience, your skill set might nonetheless still fit the bill for a given position. Less experience also means a lower pay grade, which can be an advantage for an organization.Break the job description down into tasks, and if you feel you could succeed in each area, don’t hesitate to apply.Reframe your thoughts to “I can’t change my work experience, but if I get rejected at least I went for it!”3. “Job hunting is hard for someone like me.”Whether you’ve been laid off, fired, or left a job, it’s tempting to think that you’re the only one struggling. You need to acknowledge that job hunting is hard for everyone; and you can’t pretend that there won’t be rejection involved. “You’ll need to build the confidence to move on from setbacks and get back on the horse”, says Work & Life Coach Minda Miloff. It’s important to fill your life with meaningful hobbies and projects, so when a challenge presents itself in one area, your confidence remains intact!Reframe your thoughts to “Job hunting is hard for everyone. I will show empathy and help those in their job search whenever I can”.4. “I’ve been rejected from so many jobs — it’s not fair!”When an organization makes a choice about who gets the job, the decision may not always be based on criteria that is transparent to you. Though the outcome might not be what you hoped, there is always something to learn and a tangible skill to be gained through each interview, says Miloff. Assume that the competition is stiff, and you can’t predict how things will unfold. Focus on what you can learn from each interview, and use that to drive yourself forward.Reframe your thought to “I’ve been rejected from so many jobs, but I’ve learned from each rejection and I know that all it takes is one person to say yes.”The #1 Thing That Disqualifies People In First-Round Interviews5. “I’m never going to land the job I want.”While you need to project the confidence that you’ll be successful, it’s important to monitor your expectations and be realistic that there is a chance things won’t work out. Interviews should be viewed as a performance about “delivering the best of who you are on the spot” says Miloff. At some point, you have to say, “I did my best,” and that’s a helpful countermeasure to feeling knocked down.Reframe your thoughts to “I will land the right job eventually. I accept that it might take time, commitment and grit on my behalf.”It’s normal to indulge in some necessary pity parties. However, career development requires mental toughness, strength to recover and self-awareness to recognize your own weaknesses or alternatives for why things didn’t work out. Rejection is an unavoidable part of the process, and so the quicker you learn to bounce back and re-strategize, the more success you’ll find!Stacy Pollack is a Learning Specialist with an MA in Educational Technology. She is passionate about building leadership programs that engage and contribute to the success of her organization. She loves to share her perspective on job hunting, career building, and networking for success. Connect with her on LinkedIn or Twitter.Browse Open Jobs 3.1★ 2.9★ 3.2★ 23 hours ago 23h Physician Assistant – General Surgery Kaiser Permanente – Washington Permanente Medical Group Seattle, WA Sr. VP_CFO and Administrative Services Spire Credit Union Falcon Heights, Ramsey, MN Hospice Aide – CNA St Croix Hospice Cedar Rapids, IA 4.4★ 23 hours ago 23h N/A 2.5★ 23 hours ago 23h CNA – Certified Nursing Assistant Interim HealthCare Ogden, UT 23 hours ago 23h Line Cooks Red Robin Spokane, WA Retail Store Manager Plow and Hearth, LLC Moosic, PAcenter_img 3.6★ Restaurant Manager Denny’s Greenville, NC 2.6★ Diesel Mechanic – Experienced Clarke Power Services, Inc. Jackson, MS Maintenance Worker- Relief/Temp Clinical Support Options Northampton, MA 23 hours ago 23h 23 hours ago 23h See More Jobs 23 hours ago 23h Line Cook Double Diamond Graford, TX 23 hours ago 23h 23 hours ago 23h 3.4★ 3.6★ 23 hours ago 23hlast_img read more

7 Big Mistakes to Avoid in Your Next Presentation

first_img8 Surprising Skills Every Worker Should Have For many people, presenting in front of an audience—or even just a small room filled with trusted coworkers—can be a nightmare scenario. Not only are many of us afraid of public speaking, some of us also don’t even know how to give a good presentation. And it’s all too easy to make a mistake—or 10—in a presentation when fear and inexperience combine. But luckily, the most common presentation mistakes are easy to avoid. We spoke with two experts to find out the mistakes you’re most likely to make, and how you can fix them. 1. You’re not engaging the audience. Even if you don’t have a fear of public speaking, it’s not always easy to engage an audience. “Sometimes, presenters get caught up in their own heads,” explains Emily Murphy, lecturer in business communications at Indiana University Kelley School of Business. “They forget there are people out there in the audience—people who want to make a connection with the speaker.” An easy way to engage with your audience is to use non-verbal cues, such as making eye contact. Murphy also suggests asking the audience questions throughout your presentation. This last tip packs a double-punch: not only are you engaging your audience, but they have added incentive to pay attention to you if they know you may call on them. 2. You’re reading from the screen. The quickest way to bore your audience is to read straight from your slides or a computer screen. “I have literally seen people with their backs to the audience reading the slide word for word,” says marketing and brand consultant Jeff Magnuson. But, “the audience can read too,” Magnuson reminds us, which means you’re not adding any value to your presentation if you’re simply reading it. “Instead, you should know the material and tell it directly to the audience in a clear and confident way,” he instructs. “Have a copy of the slides printed out in front of you or have the laptop facing you so you can glance down to see where you are.” 5 Key Presentation Skills To Master3. Your PowerPoint is too busy. Your visual aids—such as PowerPoint slides and other projections—are meant to help the audience. “But they are never meant to take away from the focus of the presentation, which is you,” reminds Murphy. That’s what you risk when you build a presentation that looks too busy. “PowerPoint slides that contain too much writing, or are too busy with graphs, charts, and other visuals, will distract the audience from your words,” she says. So, in other words, apply the KISS principle—keep it simple, sweetie—to your presentation slides and art too. 4. You didn’t personalize your presentation.Fact: “No one wants to listen to a dry and data-filled presentation,” says Murphy. “Even if the topic of your presentation is mostly data, there are still ways to make it interesting and to catch the audience’s attention.” So be sure to personalize your presentation with stories and examples—and don’t be afraid to use humor. “Tell a story about yourself or someone else that fits into the subject of the presentation,” Murphy recommends. “The more ‘human’ you can make the presentation, the better the chances that someone will be listening.”8 Things You Should Never Say In A Meeting5. You didn’t rehearse. You’ve heard the saying, “practice makes perfect.” Yet, Magnuson warns that many people don’t practice their presentation before giving it—and that’s a big mistake, he says. “Every presentation should be rehearsed—unless, of course, someone is asked to present at the last possible moment,” says Magnuson. “Rehearsing the material allows confidence to build and the presenter will not be hung upon details because he or she will really know what he or she is presenting. Additionally, when someone interrupts—which they definitely will—the presenter can pick up where he or she left off without issue. Don’t simply memorize.”6. You forgot to smile. Magnuson admits it sounds hokey, “but a smile can quickly put the room at ease and give the presenter confidence.” Plus, smiling helps avoid some of mistakes we covered earlier, such as engaging with the audience and not only reading from a screen. Magnuson says that the only time you should avoid smiling during a presentation is if you’re delivering bad or somber news. “Otherwise, relax and smile,” he says. “Along with rehearsing, simply practice smiling while you talk. It may feel unnatural but it will go a long way in your presentation.”How to Get a Promotion When You’re An Introvert7. You didn’t expect the unexpected. Like it or not, something will likely go wrong during your presentation, whether a projector doesn’t work, the lights go out, or your laptop won’t load the file you need. “These issues can be unavoidable,” admits Murphy. “But the better prepared you are, the more able you are to handle when things go wrong and go with the flow. Someone who panics and appears frazzled when things go wrong can lose credibility. But if you are able to complete the presentation under difficult circumstances, your credibility and presentation will soar.”last_img read more

Liverpool defender Sakho chooses against Crystal Palace return

first_imgA return to Crystal Palace for Liverpool defender Mamadou Sakho is unlikely.The Times says Sakho will not be joining Crystal Palace this summer.Palace loaned Sakho off Liverpool in the second half of last season.And his performances in the centre of defence helped the Eagles avoid relegation.Palace had hoped to sign Sakho on a permanent basis but the player isn’t interested in a move.That is because Sakho wants to play in the Champions League next season.last_img

Considerations for Expanding Ultrasound Use in Low-Resource Settings

first_img ShareEmailPrint To learn more, read: Posted on October 25, 2017October 25, 2017By: Catharine H. Taylor, Vice President, Health Programs Group, Management Sciences for Health; Dai Hozumi, Senior Director, Health Technologies, Management Sciences for Health; JoAnn Paradis, Strategic Communications Advisor, Management Sciences for HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Advances in health technologies have reshaped the lives of communities, families and individuals, undoubtedly contributing to better health outcomes around the world. For the most vulnerable populations, technology may significantly improve access to preventive, diagnostic and treatment services and help increase demand for greater quality care. Yet, despite their potential, new technologies can also add new challenges, risking potential gains in quality, safety or cost. Particularly in settings where health systems are weak, the introduction of technological interventions requires thoughtful execution.Take the case of ultrasound technology. Used during routine antenatal visits, ultrasound scans have the potential to change the scenario for many pregnant women who face complications. If combined with proper skills, knowledge and quality-assurance, this technology could help identify high risk pregnancies and establish an accurate gestational age in order to improve obstetric care. Many low- and middle-income countries are seeing a rapid introduction of this technology into their health systems, accelerated by a dramatic rise in demand that has been driven in part by medical staff, local advertising, falling prices and a greater availability and range of ultrasound devices.Yet ultrasounds are not proven to lead to better outcomes for women and newborns in low-income countries, and without the proper focus on their introduction and use, we risk the efficiency and effectiveness of health systems and expose women and newborns to unnecessary technological interventions. That’s why, just last year, the World Health Organization (WHO) issued recommendations on antenatal care endorsing one scan in early pregnancy in low-income countries alongside guidance for staff training and proper use of this technology.The realities on the groundWe recently visited a health center in the outskirts of Kampala, Uganda’s capital city, which had just introduced an ultrasound machine for antenatal care. Like many others, the doctor at this health center was looking to take advantage of this imaging technology to provide better care to his patients. Despite the guidelines calling for only one ultrasound scan in early pregnancy, a woman we met proudly shared with us four photographs she obtained through repeated scans, even though there were no abnormalities or issues identified throughout her pregnancy. We’ve encountered instances like these in several countries, bringing into question essential governance aspects including the right policies, oversight and mechanisms for evidence-based decision-making, and highlighting potential ethical issues around the use of this technology. Was the doctor equipped with the right skills or understanding behind the proper use of ultrasound? Were there additional unnecessary costs and burdens for the woman and her family, who may have been lulled into a false sense of security that repeated scans would ensure a better outcome for mother and baby?Given the WHO recommendation and the ubiquity of ultrasound devices, the real question becomes: How do we ensure health systems are robust enough to effectively and safely take advantage of this technology?There appear to be major gaps in policies, planning and oversight to support the introduction of ultrasound technology, especially outside the more specialized hospital setting. At Management Sciences for Health we support governments in their efforts to build strong adaptive systems that meet the needs of the populations they serve. The case of antenatal ultrasound highlights three specific issues:Adequate procurement and a strong supply chain: Our experiences in helping governments improve procurement and supply chain management highlight critical issues that affect how technology takes root and delivers on its potential. Ultrasound technology has advanced to allow for different types of imaging and functionalities, ranging in price from USD $2,000 to $15,000. Determining which one meets the specific needs of a local health system requires thoughtful procurement policies and effective distribution and placement. In addition to regular supplies such as jelly, paper towels, printers, etc., the processes and costs required to maintain the accuracy and sensitivity of the ultrasound equipment, including servicing malfunctioning machines, must be carefully considered within health systems – and these are influenced by the machine specifications. Of course, power supply requirements are also important considerations for health centers that frequently experience electricity outages and voltage fluctuations.A well-functioning referral mechanism: Because the effectiveness of this intervention relies on the ability of screened women to seek care depending on the screening results, it is also essential for a functional referral system to be in place. Health workers and sonographers must be able to support informed decision-making, and women with high risk pregnancies must be able to reach the referral hospital – one which must be equipped to handle the level of care that screening indicates, including emergency obstetric and newborn care. The value of the ultrasound screening is diminished when this is not in place, or when women are unable to cover the additional costs of transportation and hospital care and treatment. As illustrated in a study published recently on the implementation of ultrasound technologies in the Democratic Republic of Congo, these challenges represent enormous barriers for the most vulnerable populations.Strong governance for health: As a screening tool, the ultrasound depends on a process or a decision-making algorithm that allows health workers to adequately act on the information gathered. Nurses and midwives – the cadres who might typically perform this intervention at health centers – must have the policies, consistent training and ongoing supervision to use the technology, analyze the results and take appropriate actions. These elements, and a sound system of quality assurance and data management, will protect the health of women and newborns and prevent health workers from misdiagnosing patients.Above all, to realize the power of technology in any setting, but most importantly in low-resource countries, we must understand their specific circumstances, and support governments to establish appropriate policies, good governance and ethical standards as a foundation for appropriate use of technology. This requires structural changes within the health system and partnership with businesses involved in the manufacturing and selling of ultrasound devices. Only then can we ensure that ultrasound technology – or any technology – delivers on its promise.This post originally appeared on Next Billion Health Care as “The Complex Truth of Health Tech: Why Greater Ultrasound Availability Doesn’t Always Benefit Patients.”Share this:last_img read more

Reflections on Women-Centered Health Care Then and Now

first_img ShareEmailPrint To learn more, read: Posted on October 30, 2017October 30, 2017By: Jeffrey Smith, Vice President of Technical Leadership, JhpiegoClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Long before I became a physician or heard the phrase “health systems,” I found myself in a situation where I had to understand and improve one.The importance of client-centered care in the context of health systems strengthening was an early and important global health lesson that I learned in the mid-1980s while volunteering abroad. I had just graduated from college and was contemplating medical school when I spent a year in the small village of Nepeña on the desert coast of Peru. In this village with no running water and limited resources, I saw firsthand why clients needed to be at the center of the health system conversation.Every week or so, a doctor would travel 40 kilometers from the nearest city, Chimbote, to our village clinic to see patients. People would walk out with prescriptions for basic medicines from the doctor, but they would never actually get those medicines: There was nowhere nearby to buy aspirin—much less penicillin or blood pressure pills. The prescriptions had no value.One evening in the plaza, I was talking to Rita, the woman who had helped to establish the village library. We began talking about what we could do to make medicines available to the people of Nepeña. She said, “We need a botiquín popular – a community dispensary.” With that, my volunteer project was launched. After consulting with the doctor to compile a list of important medicines, we built a locked cabinet, bought our first stock of medicines and established a plan for sustainable funding through clients’ purchases.Decades later, I’m even more convinced of the importance of putting people at the center of health systems, and particularly quality improvement initiatives.It is important to overcome the misperception that client-centered care is not a realistic goal in low-resource settings where there might be complicated structural and sociocultural barriers. In recent years, care has evolved from a traditional top-down model of care for clients to a more collaborative model of care with clients, and now toward a new model of care by clients—where clients are the drivers, and providers are the facilitators. Not surprisingly, clients assign greater value to care when they are direct participants. It’s all about perceived value.With that enhanced perspective on increasing women’s perception of the value of care, Jhpiego has begun implementing a group-based model of antenatal care (ANC) in response to the problems of low attendance and poor quality that plague traditional ANC. Globally, only 58% of women attend at least four ANC visits. For too many women, traditional ANC doesn’t provide enough return on their investment, so it’s a real opportunity cost for them. Group ANC, however, vastly increases that return on their investment. Women clearly see its value.In Nigeria and Kenya, where Jhpiego is leading a group-based ANC research study, pregnant women are active participants, providers and leaders throughout the care process. Upon arriving at the clinic for a group ANC session, the pregnant women take each others’ blood pressure, weigh each other and ask about the baby’s movements. This model reinforces the idea that each woman plays a critical role in the success of her own pregnancy – and in that of her fellow group members. A midwife or other clinical provider is still part of the model, offering one-on-one private appointments to each woman, but the clients are at the center of their own care.Preliminary results of this group ANC model indicate important improvements in the quality of care, the number of ANC visits and in the relationships between clients and their midwives. We hope this new model will result in increased retention throughout the ANC continuum, more facility-based deliveries and better outcomes for mothers and babies.Health system transformation happens when a pregnant woman—or any patient for that matter— believes that her health care is of great value, and is put at the center of care. That is where she has belonged all along.—Learn about the Maternal Health Task Force (MHTF)’s work to develop an adapted group ANC model for global implementation.Read more about group ANC on the MHTF blog.Share this:last_img read more

DC freelancers, don’t miss enrollment for 2020 Paid Family Leave benefits

first_imgAs of next year, the District of Columbia will begin administering Paid Family Leave, which will offer freelancers up to eight weeks of paid leave benefits. The law, which was enacted in February 2017, will go into effect on July 1, 2020.Paid Family Leave enables sole proprietors, independent contractors, and members of partnerships to take paid time off to bond with a new child or care for an ill family member. But to claim benefits next year, applicants must not miss the September 28 deadline to opt in, and comply with the following:The income you earn must have been performed in DC more than 50% of the time.You must provide quarterly income reporting, and pay quarterly contributions of 0.62% on your gross self-employed income. Freelancers who miss the deadline must wait until November and December of 2020, and face a one-year waiting period. But enrollment can be completed through the Department of Employment Services portal. Freelancers Union is hosting a special SPARK event on September 4 where you can learn about Paid Family benefits and how to enroll. RSVP today or visit DC Family Leave to learn more.last_img read more

The Secret to Getting Out of Debt

first_imgSo you have debt. As you probably know, you’re suffering in good company. According to the Federal Reserve, total household debt is at a staggering $13.86 trillion — and has been steadily climbing. While you might be one of millions… Full Story,We’ve all heard the expression “less is more,” and the concept of minimalism embraces that fully. While it is not a new concept, the minimalism trend has gained popularity in recent years,  especially amongst Millennials in the United States. From… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Have you ever heard of “discretionary income” but felt unsure about exactly what it means? You’re not alone. Many people are aware of what they spend, but not the financial lingo behind it. Discretionary income refers to the remaining funds… Full Story,Mastering the personal finance basics feels pretty good. Getting a firm grasp on your expenses and budgeting like a pro is a reason to celebrate—you’re building the foundation for a solid financial future! This, of course, goes hand in hand… Full Story,While the traditional definition of financial freedom is that you have enough in investments, savings, and passive income that you don’t have to ever work for money again, it can also mean that you reach a point where you don’t… Full Story,Do you ever feel on edge because you’re not sure if you have enough in your bank account to cover your bills and put food on the table? If so, you’re far from alone. A recent study by the United… Full Story,Starting your journey toward financial fitness can be overwhelming. If you take a gander at the Center for Financial Services and Innovation (CFSI)’s eight key indicators of financial health, which include spending less than your income, having sufficient living expenses… Full Story,This Independence Day, as with each 4th of July, I’m reminded of the great leap of faith my parents took more than 37 years ago when they bought one-way tickets to the United States. Their move from their embattled Iran… Full Story,Earlier this month I had a major #fangirl moment. It was a full #fangirl evening, in fact, when I teamed up with New York Times bestselling author and Girlboss founder Sophia Amoroso to share in a very special money event…. Full Storylast_img read more

Water is Essential to Achieving Ethiopia’s Development Goals

first_imgEthiopia’s future plans for economic growth call for expansion in irrigated agriculture, manufacturing, hydropower and municipal water supply – all of which depend on reliably available water. At the same time, Ethiopia’s population is set to nearly double by 2050, increasing the country’s overall thirst. This demand for water is clustered in cities, which are home today to nearly 20 percent of Ethiopians, compared to only 6 percent in 1960. Another challenge: at the same time that development pressures, rising incomes,  and a growing population will increase water demand, climate change and natural resource degradation are reducing water supply. Recent studies estimate that  climate change and rainfall variability alone have the potential to reduce the Ethiopian GDP from 0.5 percent to 2.5 percent per year.But these compounding water challenges need not be insurmountable. There are ways to increase water security and access in Ethiopia, while also fostering inclusive development. Efficient use and equitable distribution of water – by planning for climate change, balancing water demands and prioritizing the health of natural landscapes – can help Ethiopia reach its development goals.Towards A Water-Secure FutureAdvancing water security and economic development while reducing poverty requires a diverse set of actors. Government, the private sector, development banks and civil society all have important roles to play in developing effective water security polices and investments. The Ethiopian government’s vision is to become a low middle-income country is through green and inclusive growth. Access to water for the poorest and most vulnerable populations must be given priority during development planning, to ensure that Ethiopia’s rising economic tide lifts all boats.Some promising solutions are already being implemented. Hundreds of thousands of rainwater harvesting systems have been installed across the country, helping to collect runoff for small scale irrigation in times of water scarcity. In the Amhara region, a partnership of research organizations, the Geological Survey of Ethiopia and local communities are building a program of participatory mapping and management of shallow groundwater—which can help improve access to this precious resource. In regions such as Tigray, communities have brought water back to previously parched lands through watershed restoration. Ethiopia is working to scale up this solution: the government committed to restore 16 million acres of degraded land – equivalent to one-sixth of the country’s total land area — by 2025. If the restoration programs are designed to yield water benefits, this could contribute significantly to improving water security.Global relevanceEthiopia isn’t the only country working to balance economic growth and poverty reduction with sustainable water management. Most of the world’s most water-stressed countries are developing economies, and many are set to face further water stress in the coming years. As countries grow and develop amidst a changing climate, it’s important to keep sharing solutions for tackling water scarcity in order to protect lives and livelihoods around the world.  At the Global Green Growth Week 2017: Unlocking Africa’s Green Growth Potential, leaders from around the world will discuss how to ramp up sustainable and inclusive development. WRI will co-host a session on Sustainable Water Management in Ethiopia as a Lever for Green Growth on October 17 at the United Nations Conference Center in Addis Ababa, Ethiopia.For Ethiopia, continued economic growth will depend upon wise management of its water resources and can be done in ways that are environmentally sustainable and don’t exclude vulnerable populations. By continuing to scale up smart solutions and promoting water-centered development, this country can tackle economy, environment and equity issues at the same time. This summer, Ethiopia was once again named the fastest growing global economy. Over the past two decades, this country—home to over 100 million people – has experienced rapid and impressive economic growth. This has driven real change: just 17 years ago, 56 percent of Ethiopians lived on an equivalent of less than $1.25 a day, but by 2011, that figure had dropped to 30 percent. The Ethiopian government hopes to see this progress continue as it aims to become a low-middle income country by 2025. Climate change, conflicting water demands and watershed degradation could stand in the way of this goal, particularly for the country’s poorest. Sustainable water management is essential to maintaining progress toward a prosperous future for all Ethiopians.A Water Economy and Thirsty DevelopmentHistorically, Ethiopia’s economic prosperity has been heavily driven by rainfall and water availability. Recent periods of GDP growth and poverty reduction also coincided with periods of more reliable rainfall and greater public investment. In contrast, previous periods of drought have severely constrained economic growth and exacerbated food insecurity. Given the country’s historically highly variable rainfall patterns, the unreliability of rainfall has played a significant role in Ethiopia’s development — and the health and growth of its children. As of 2014, 40.4 percent of children under age five suffered from stunting.  Increased water scarcity decreases crop yields, which causes food insecurity and nutritional shortcomings in the crucial early years of children.last_img read more

7 Reasons Agile Marketers Are Better at Their Jobs Than You

first_imgThe concept of “agile” anything is kind of used as a business babble buzz word. And you know how I feel about those (hint: don’t love ’em.)But it’s not all that complicated a concept. It’s really just a frame of mind anyone — marketers included — can adopt that makes them quicker to respond to things. So instead of sitting through prep meetings for next week’s meetings about the big meeting where you’ll decide who should be in the meeting to decide whether you should, like, pursue a new group of search terms … you just sit down and do a little research and start pursuing those gosh darn search terms.See how that kind of mentality — if everyone in your organization adopted it — would make you a way more effective marketer? Well, lots of inbound marketers are adopting the agile mindset, and I defy you to find any who aren’t loving the results. So if you’re a marketer struggling to make headway in an organization bogged down with bureaucratic BS, share this blog post to help incite the tidal wave of change. It will explain exactly how marketers are benefitting from the agile marketing mindset, and get you pumped to get in on the action!1) Agile marketers publish more content.Have you ever had someone tell you that you can’t publish a blog post until an editor, SEO specialist, and lawyer approve it? Great — we’ll get it out just in time for the Mayan Apocalypse. (Actually, that’s not too far away … is it?) Agile inbound marketers understand that content is at the crux of their success, and while quality and accuracy are important, you need to let go of two things immediately: control, and the pursuit of perfection.That means you do have a smart coworker look over your blog post for 20 minutes before it goes out to check for accuracy, good grammar, and proper spelling, but you don’t contract a New York Times editor to rip it to shreds and build it back up again. Because if you’re on the pursuit of absolute perfection, you’ll never be able to build up the publishing volume that you need to get organic visibility. Write good content, write it often, and when you’re as big an authority as the NYT, well then go ahead and hire that editor … and the hundreds of writers you need to keep on hand that make it possible to be so stringent about what gets published.If you’re having trouble getting content published because bosses and coworkers haven’t adopted the agile marketing mindset, reference this blog post that helps you get past some of the most common stumbling blocks.2) Agile marketers can newsjack.Newsjacking refers to the ability to take something that’s happening in the news — yes, time is of the essence — and ride the story’s popularity wave. And, theoretically, get some kind of gain out of it, too. Take a look at David Meerman Scott’s visualization of the life of a news story to get an idea: So if time’s a factor, newsjacking’s really only a game agile marketers can play. How’s a traditional marketer jumping through hoops and hurdles going to get anything published in this fast-moving news world of ours? By the time you’re ready to publish your newsjacking content, the fad’s over!Take our most recent newsjack, our ‘Gangnam Style’ music video parody (in which David Meerman Scott has a cameo, actually), as an example. Originally published Sep 19, 2012 9:00:00 AM, updated March 21 2013 And if you’re not even sure what goal you need to set, we’ve got you covered there, too. Download this free Excel template that helps you calculate your leads and traffic goals every single month with just a few simple inputs!5) Agile marketers can create new web pages quickly.This may sound ridiculous to you. If it does, it’s because you’ve got a touch (or a whole heaping spoonful) of agile marketer in you. Congratulations!But the honest truth that we hear every single day (seriously, every day!) is that many marketers cannot create a web page on their own website. This is unacceptable. What do they do, you may wonder? They have to work with IT, developers, designers, contract workers … sometimes all of the above … to get something created in maybe a week, maybe a couple weeks, sometimes even a month.This is real life, people. How can a marketer be expected to meet, say, a leads goal if they can’t create a new landing page to launch their new offer and collect leads? Landing page creation should take minutes, not days, weeks, and months. This is so frustrating I can’t even talk about it anymore, and we’re going to move on to reason #6.6) Agile marketers use A/B testing to incrementally improve … every day!Speaking of incremental improvements, there’s no better example than watching an agile marketer run an A/B test. What’s so great about watching an agile marketer run an A/B test? This:Agile marketers believe in incremental improvements. The difference between a 1.7% click through rate on a call-to-action and a 2% CTR actually means something. Enough to realize it’s worth running an A/B test to figure out how to achieve it.Agile marketers know A/B testing doesn’t need to be hard. If you’re already in creation mode, why not try out a few versions of a landing page or call-to-action? If you know minimal extra effort — a different color, headline, image — could results in huge improvements, it’d be foolish not to always be trying something new!Agile marketers also know when to stop an A/B test. And then start a new one, of course. The key here is that when we get our results, we act on them. We know what version is better, and we run with it … and then, of course, test the next iteration to try to make it even better!7) Agile marketers are used to learning new things, and failing fast.Marketing is one of the fastest moving industries out there. So much so that it’s actually part of HubSpot marketers’ jobs to not only read industry news every day, but to also proactively learn about the new platforms, features, and technologies that are released. And this stuff gets released on a weekly basis. That’s a lot of new stuff to take in.But agile inbound marketers are used to fast adoption, and as a result, can figure out important stuff really fast, too. Let’s take the arrival of Pinterest (notice I didn’t say “launch” since it actually released several years before it become mainstream) as an example. Two things went through our mind:This is dumb.We should try it.So we did. We threw ourselves in head first, learned everything we could about it, and were totally fine with it being a complete failure. Happily, however, it wasn’t! Instead, we got:Referral traffic and leads, that we continue to get as we keep on pinning.Some of our highest performing blog posts of all time, because we could teach our audience how to use Pinterest for marketing before most other blogs were writing about it.One of our best performing lead generation offers of all time, because no one else had written a definitive guide to using Pinterest for marketing.These kinds of wins happen for agile marketers all the time because they are used to learning quickly and aren’t afraid of failure — because working on a day-to-day basis to achieve your larger goals helps you bounce back from your flops in record time, with minimal resources squandered during the pursuit.Why else do you consider agility a critical component of inbound marketing? Are you practicing agile inbound marketing yourself?Image credit: Kevin N Murphycenter_img Honestly, if we’d waited even a couple more days to release this video, it would’ve been too late. The craze would have started to die down, and there would have been a bunch of other parody videos out there making ours disappear into the crowd.3) Agile marketers can jump in on social media conversations.There are a ton of organizations out there that have a vise grip on their social media presence. There are even full-fledged social media policies that outline what social media managers can and cannot say on social media! Now, I know there’s some need for this … but man alive, loosen up, people. Whatever happened to a healthy mix of guidance and good judgment?Agile marketers are the ones hopping into LinkedIn Answers to answer questions, tweeting breaking news content before their competitors, sharing their funny spin on the latest meme on their Facebook Page, and carrying on conversations in real time with their social networks. This kind of activity boosts their company’s credibility, authority, and trustworthiness in a way that marketers who are forced to get everything on social media approved could never achieve.4) Agile marketers use analytics to make quick, actionable decisions.Any marketer worth his or her salt knows that you need numbers, goals, and analytics to measure your effectiveness. But there’s a difference between setting a yearly goal — let’s hit 700,000 website visitors and generate 50,000 leads by the end of 2012! — and setting more digestible goals that actually … help.Think about it. If you have 12 months to hit 700,000 website visitors and generate 50,000 leads, how is that going to guide your behavior? It probably isn’t. You know what might? Figuring out how many site visitors and leads you need to generate this month. And then tracking your progress toward hitting that monthly goal every single day. That way you can see if Monday’s email send had any impact, and whether it was more or less than the impact of the new offer that launched the week before. Working on this micro level not only lets you understand how big (if any) an impact each of your marketing activities has on reaching your goal, but it lets you adjust your behavior quickly — with agility, even (see what I did there?) — to ensure you never get too far behind on reaching your goal.HubSpot has tools to help you do this kind of stuff, by the way. If you’re a HubSpot customer, you see it every day you log in to your software! The traffic and leads waterfall dashboard: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 of the World’s Best Storytellers [SlideShare]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Since before blogs were created, people have told stories.Shocking. I know.But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another — to try to bring understanding to a complicated human experience. We painted on cave walls, carved pictures into trees, sorted images out of rocks, sang songs, danced, told stories … the best of those stories being passed down from generation to generation.Download Now: 6 Free Blog Post TemplatesStorytelling is a cornerstone of human existence, and it’s what enables successful people to communicate and connect with anyone — and I mean anyone — to this day. Whatever your goal, whether to initiate social change, make a sale, or make a friend, the people who are best at it are the ones who can tell a story that makes you sit up, listen, and understand. The best storytellers’ messages are heard.What exactly makes a great storyteller? I set out to reverse-engineer the answer to that question by compiling a list of who many of my colleagues and I agreed were some of the best storytellers in the world. Here’s who we found, and what we can learn from them on the art of storytelling. 10 of the World’s Best Storytellers from HubSpot All-in-one Marketing SoftwareWhat We Can All Learn From the Best Storytellers in the World1) Walt DisneyWhether watching one of his dozens of films or strolling through his beyond-belief theme parks, Walt Disney transcends age groups with his knack for creating a grandiose experience that completely immerses people in his stories. Disney knew how to create an experience by focusing on minute details, and understanding how all those details contributed to the full picture the audience took in. The result? You can leave the real world for a bit and visit, as his buddy Aladdin put it, a whole new world.Lesson: Use details to create an immersive experience; just take care to ensure those details don’t stand out so much that they detract from the story you’re trying to tell.2) Sheryl SandbergSheryl Sandberg, COO of Facebook and author of Lean In, uses her platform to address common problems today’s men and women face through personal anecdotes. The stories are ones we can all recognize and relate to. By tapping into such deeply personal experiences — ones we’re often surprised to hear about from someone so powerful — she generates empathy in her listeners and readers, empowering them to reach greater heights.Lesson: Sharing personal stories makes you feel vulnerable, but it’s that vulnerability that resonates with and connects you to other people.3) Leymah GboweeActivist and Nobel Peace Prize recipient Leymah Gbowee’s ability to tell an impactful story with not words, but actions, contributed directly to the ending of a 14-year long war in Liberia and the free election of Africa’s first female president, Ellen Johnson Sirleaf. She spearheaded peaceful yet remarkable movements to get her message of peace across — most notably a month-long sex strike for which she mobilized thousands of women — as well as a daring move in which those women gathered in an open field, wearing stark white shirts brandishing the WIPNET name, to garner media attention for their cause. Among many other remarkable and peaceful acts, she also mobilized the movement’s women through pictures on flyers to spread the message, for those women who could not read.Lesson: You can tell your story without words. Sometimes, the impact is far greater without them.4) Richard BransonRichard Branson is one of the richest — and as a result, one of the most powerful — men in the world. (With money comes a degree of power, no?) And yet, he’s not afraid to open the kimono. Branson never shies away from a conversation, an opportunity to tell stories about the little remarkable moments of his life, and the lives of others. He shares what he thinks, what he does, what he’s seen, what he’s heard — and that openness of personality is reflected in his brand. He understands that it’s the nuances, even if they’re a little less than polished, that make someone or something captivating.Lesson: Flaws make stories interesting, and more relatable. Don’t worry about polishing every little detail of your story — just tell it. Even the naughty bits. Actually, especially the naughty bits.5) charity: watercharity: water excels at using storytelling to paint a picture of a larger plight — the dearth of access to clean water in Africa — through the stories of just one person. Their most impactful medium is video; I recommend watching their video about a young girl named Rachel, for instance. That video alone raised $1.2 million for their cause. That’s right. One video. 1.2 million dollars. Nonprofit organizations face the difficult task of telling stories that hit an emotional chord, but don’t teeter into guilt for their audience. charity:water manages to tow that line, telling stories that are both heart-wrenching and still uplifting.Lesson: Sometimes one person’s story can help you give a voice to millions.6) Bruce SpringsteenGreat stories have heroes. They have villains. They have conflict. They have happy endings, sad endings, and sometimes, no ending at all. Bruce Springsteen, “The Boss,” has for decades painted pictures of the American experience through his music. The stories he tells often stem from other people’s stories — “The River,” as just one example, has been said to be inspired by his sister’s relationship with her husband. But these deeply personal anecdotes have the power to transport you into that song, as one of his characters living that experience. His songs have recurring characters, specific locations, and intense levels of detail that take you from rock bottom, to flying high. They make listeners feel like their story is part of a communal story, a shared history that makes you feel less alone — in your misery, hope, or elation.Lesson: Great storytelling brings together a disparate community through shared experience, making one individual feel part of something bigger.7) Nate SilverPeople often buckets storytellers with creatives, and data geeks with … well, data geeks. Nate Silver, statistician and writer, is where those worlds intersect. After developing PECOTA, the forecasting system for predicting the success of MLB players, he was able to apply his methods to predicting other things like, you know, the results of the 2008 presidential election in 49 out of 50 states. No biggie. (In 2012, he got all 50 states correct, for the record.) His statistical savvy has led to an entirely new angle on political reporting — a facts-based approach that, even without a statistical or political background, Silver makes easy to understand through his superb writing and blogging.Lesson: Numbers can help you tell your story more succinctly, and when dealing with emotionally charged subjects, more objectively, than mere words.8) Ellen DeGeneresEllen DeGeneres’ storytelling ability comes in her ability to get others to tell their stories — and make them sound hilarious, no matter how seemingly banal. She has the perfect mix of empathy, humor, and self-deprecation that makes anyone speaking with her feel comfortable enough to open up and share their experiences — and tell them truthfully, without fear of judgment. Her ability to find the best angles and coach interviewees to those points results in a deluge of uplifting, hilarious, and diverse stories that show everyone really does have something remarkable to share.Lesson: Whether they know it or not, everyone has a story to tell. If you approach conversations with an open mind, you can find those gems and make them interesting.9) Louis CKEllen DeGeneres focuses on the bright side of the banal, and Louis CK does the opposite. His stand-up, which is really just on-stage storytelling, taps into the worst parts of ourselves. The gross things we do, the awful things we say, the things we shouldn’t think but do … and then makes you realize everyone has that same storyline running through their heads. By baring the darkest recesses of his, say, bathroom routine, he makes you feel better about your own. Even if you don’t have the guts to share it out loud.Lesson: Tell your stories with unflinching honesty. Half-baked transparency is boring.10) Steve JobsNo list of great storytellers would be complete without Steve Jobs. As Tell to Win author Peter Guber put it, “Jobs’ job is story. He knows his devotees can’t just be customers — he needs apostles for his products who tell his story as their own and move it forward.” The best storytellers get others to tell their stories for them. To do that, your stories need to 1) have recall and 2) motivate. If your stories have impact, emotional resonance, and relevancy — most of which comes out in the details, by the way — your listeners will do much of your work for you.Lesson: Create an experience worth telling if you want your story to spread.Who did we miss? Share your storytelling heroes in the comments. Topics: Originally published Jun 7, 2013 9:00:00 AM, updated October 29 2019 Storytellinglast_img read more

Why the Inverted Pyramid Doesn’t Work for Business Blogs

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Business Blogging Topics: As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the top of my writing game, I read. A lot. Like, a lot a lot. One of the blogs I really admire is the KISSmetrics blog — it consistently features very well written and researched posts that make me think. This week was no different. I came across a post that made me think — and then spurred me to write this post.In the post, author Adam de Jong presents 10 marketing lessons he learned in journalism school. One caught my eye. He suggests that marketers should take a page out of journalists’ book and write in the style of the inverted pyramid — a structure of writing where you provide the most important information in the first paragraph or two, and then reveal increasingly less important information as the article progresses. It’s the go-to story format for reporters today.And I had a realization … I have never written a blog post in the style of the inverted pyramid. Does that make me a bad writer or bad marketer? Or is the inverted pyramid format an outdated storytelling format for business bloggers and marketing content creators today?To tackle this dilemma, I did some digging, and here’s what I found. Before we start accusing writing formats of being entirely right or wrong, let’s take a look at the history of the inverted pyramid.What is the inverted pyramid?Although many historians disagree about why the inverted pyramid was invented, they know it all began when we started relying on the telegraph to communicate. The telegraph was very expensive to use, and there was always a possibility that the wires transmitting could be cut — so newspaper reporters began transmitting messages in the inverted pyramid style. In this style of writing, the most important information (usually the 5 W’s) is contained in the first few paragraphs. Each following paragraph has less important information than the paragraph before it. Here’s essentially what it looks like:Newspaper editors also loved the inverted pyramid because they could simply cut content from the bottom of a story without losing critical story information if they needed to shorten a piece.The inverted pyramid model was the most popular media format throughout the 20th century since print ruled the media — and it has continued to be the gold standard for online formats as well. When people started writing online for marketing purposes, the inverted pyramid style stuck, even though the medium had changed drastically. Now, marketers publish on unlimited space, compete for readers’ attention with the near-limitless content on the web, and use content to convert visitors into leads.Still … somehow, we assumed this format was the best way for marketers to transmit information online to convert visitors into leads. But it’s not — we have data to prove it. Here’s why the inverted pyramid doesn’t work for marketers.Why doesn’t the inverted pyramid work for online marketing content?Thanks to good ole hard data, we’ve uncovered one big reason why the inverted pyramid isn’t always the best option for using online content for marketing.People don’t consume information in the way the inverted pyramid presents it. Most people don’t drop off after the first sentence — they actually read (or scan) a decent chunk of your article before dropping off. According to an eye-tracking study by Nielsen, most people read in an “F” pattern online, which basically translates to horizontal movement, followed by vertical, scanning movement down the web page. Then readers make another horizontal movement and then scan all the way down the left side of the page. Here’s what it looks like:In another study from Poynter, online participants who actively read content online and in print were asked to choose a story to read in several different formats — online, broadsheet (print newspapers), and tabloid. According to the study, participants read an average of 77% of the online story they chose to read — considerably higher than broadsheet’s 62% and tabloid’s 57%.These results held up across all story lengths. “From 1 to 4 inches for the shortest stories to those 19 inches and longer — we found that online readers still read more text regardless of the length,” the study reported.This study’s findings were also reproduced in a recent Chartbeat study of Slate articles. According to the study, the majority of readers got through 60% of the articles — which is much more than the first few paragraphs.What all this translates to is people reading more content than just the first paragraph or two — they’re reading or scanning big chunks of your article to see if there’s relevant, digestible information.So while the inverted pyramid technique may work for news formats, there’s evidence suggesting it’s not the right format for a lot of the content we marketers make — which likely includes lots of evergreen content that teach something to our audiences. So there is hope for those of us (including me) who don’t give away the whole story in the first paragraph! In our type of content, you need to hook someone into your article through the first couple of paragraphs, but you shouldn’t give your whole story away immediately.When reading business blog posts, people need to be hungry for more content after reading the introduction, not satiated with the information from a few sentences. With the inverted pyramid model, there’s no impetus for readers to keep scrolling. They’ve already learned all the information they need to know in the first paragraph or two. To keep them reading, there should be valuable information presented again and again through the entire article, all the way to the post’s ultimate destination: the call-to-action at the bottom.The inverted pyramid model isn’t optimized to retain readers’ attention and drive conversions — but there are quite a few other story formats that are.What can you use instead of an inverted pyramid?Have no fear! You have lots of other story formats to use on your business blog. Here are just a few that work well on business blogs (complete with some semi-funky names we came up with):The Pyramid: This is a step-by-step guide that shows you how to complete a task. Each concept builds on the last, so that only at the end of the post do you have a vision of the whole story. An example of this type of post on the HubSpot blog is How to Create a Facebook Business Page in 5 Simple Steps (With Video).The List: You see list posts all over the internet: “Top 10 Reasons Why You Should Be on Facebook” or “7 Reasons Why The Bachelorette is the Best Show of All Time.” And readers love them! If you’d like to see an example of one we’ve done, check out “The Top 10 Qualities of High-Quality List Posts.” (See what we did there?)The Yin & Yang: These types of posts are the ones that group concepts according to problems and quickly provide solutions. They may also appear within list posts (think “Top 5 Problems Sales Teams Have – With Solutions on How to Fix Them!”), but you’ll recognize these posts by the back-and-forth arguments they feature. We recently featured this type of post on our blog in “How 7 Experts Solve Their Most Painful Email Marketing Problems.”The LEGO: In this format, you’ll present one big idea right off the bat, and then break it apart into individual concepts to explain the overall concept in depth. To see this type of post in action on the HubSpot blog, check out “How to Write the Worst Guest Blogging Pitch of All Time [Template].”These are just a few formats that have worked best on our blog to drive conversions. Through testing and experimentation, you’ll figure out which blog post format drives conversions and audience engagement on your own blog.So you shouldn’t feel like a bad marketer if you don’t use the inverted pyramid — it wasn’t created for online marketing content. Dan Lyons, a colleague of mine who came from the traditional journalism world, agrees. “The inverted pyramid was created to meet the demands of print media and for telling a certain kind of news story,” he says. “It’s a great thing to know, and it can be useful, but it’s not always the best way to write a blog post.” If you want to use your blog to push your business forward, the inverted pyramid probably isn’t the best way to go. Instead, entice readers to read — and convert on — your blog content through an interesting introduction followed by engaging and scannable content. Your bottom line will thank you for it.What do you think? Do you think the inverted pyramid model is outdated for business blogs today? Share your thoughts with us in the comments.Image credit: djwtwo Originally published Jun 20, 2013 8:00:00 AM, updated February 01 2017last_img read more

How to Convince Your Boss to Invest in Social Media Marketing

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 29, 2014 2:00:00 PM, updated February 01 2017 Social Media Marketing Topics: This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section.Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in the way of your idea’s approval is the person in front of you — a hardened executive whose facial expression says they can’t wait to say “no.” Your palms are sweating, as you realize you’re not prepared to defend your position.Don’t let this happen to you! If you want to convince your boss that social media marketing is integral to your overall marketing success, you’ll need plenty of resources to back up your argument.To determine the best method of convincing your boss to invest in social media marketing, read the four ridiculous arguments typically made by the C-Suite against social media marketing I’ve outlined below.These scenarios will help you learn how to respond appropriately to each one and support your points with the right data and arguments of your own.4 Arguments the C-Suite Makes Against Social Media1) “Our prospects don’t use social media.”This is probably the first argument you’ll hear, especially if you’re a B2B company. While not all industries engage on every social media platform out there, you can be certain that most industries do so on at least two or three of them that make the most sense for their brands’ interests.How to RespondPerhaps the number-one social media platform for B2B industries is LinkedIn. As the “professional-only” site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands — many of which take advantage of the site’s Company Pages.Let’s use this platform as an example of one you could pitch to your boss as a site you should be using in your marketing efforts.First, log in to LinkedIn at your boss’s desk and show them LinkedIn Groups. Now, type in whatever your primary prospect’s industry is. From avocado growers, to agricultural groups, to xylophone manufacturers, you’ll find more professional groups represented on LinkedIn than you care to know about.Then, tell your boss that by joining LinkedIn Groups relevant to your products and services, you can begin contributing to discussions and commenting on posts with valuable information of your own.Note, however, that spammy comments, sales pitches, and irrelevant input are not tolerated. Be genuine, be smart, and be aware. Engagement must be authentic and helpful to Group members. If it’s not, you could be asked to leave. When you join a Group and contribute wisely, you’re establishing credibility and value.Next, take the same approach with Facebook, Twitter, and YouTube. Find your company’s top-10 prospects on these sites and show their pages and accounts to your boss. Many, if not all, of them will have a presence on one or the other and interact with their customers, leads, and partners through the platforms.If your prospects are on social media, that tells you — and your boss — that they’re accustomed to that way of communicating and understand its value. It also tells you that you’re behind and need to establish a presence of your own!2) “None of our competitors use social media.”Even if your competitors aren’t on social media (they are), being first on the scene is an opportunity to stand out and keeps you from playing catch-up. It means you’re a big fish in a pool of prospects searching for valuable information that could help them grow their businesses.In short, the earlier you get in, the better your chances are of making a mark and establishing your expertise and credibility.How to RespondIf your brand is the “first one in,” it won’t be alone for long. Download and show your boss HubSpot’s 2013 State of Inbound Marketing report, which clearly shows that social media marketing is on the rise.Here’s just one of many statistics you can use to back up your reasoning: 23% percent of marketers invested in blogs and social media during 2013, up from 9% in 2012.You can also prove that competitors are on social media simply by searching for each of them on the most widely used networks — including LinkedIn, Facebook, Twitter, Pinterest, and YouTube — and outlining your competitors’ activities.After seeing how active one or more of your competitors have been on these sites, your boss may finally decide it’s worthwhile to join them on social media and attempt to reach more members of your core audience.3) “Social media is just a fad.”Years ago, I’m not sure if anyone knew just how consumed our daily lives would be with social media. Aaron Lee addressed the subject of social media and its prospects for longevity a few years ago, describing it as a “fundamental change in how we communicate” — not just a fad to be waited out and dismissed. It seems he was on-point, wouldn’t you say?How to RespondYou can start by sharing this Pew Research Center study with your boss, which found that 73% of online adults use social networking sites. Specifically, the report noted 71% of adults use Facebook, 22% use LinkedIn, and 18% use Twitter — three of the most popular social networking sites. With that many adults on social networks, it doesn’t seem like they’ll be going away anytime soon.You can also give your boss a snapshot of social media’s impressive growth from 2006-12 by sharing this detailed article by Steven White, which shows considerable growth in pretty much every major social media site during the six-year period.The numbers bolster the argument that social media is a change to our lives, not just a fad that will have its 15 minutes and go the way of the pet rock. And as networks become stronger, features become richer, platforms become easier to use, audiences become larger, and — in turn — brands have greater opportunity to leverage social media to engage with their best prospects and grow their businesses.4) “We won’t get any leads from social media.”Executives want you to get the brand’s message out to prospects and deliver quality leads, yet their perceptions that social media is for young kids sharing fashion photos and videos of cute puppies doing human-like tricks works against its legitimate uses.How to RespondTo fight this argument, go right back to the State of Inbound Marketing report. It’s full of information related to successful use of social media in generating leads.The study shows, among other things, that social media is one of the top drivers of leads, that it’s the top driver of reducing the cost-per-lead (CPL) for B2B and B2C businesses, that CPL is actually reduced when social media marketing is used, and that 52% of all marketers surveyed actually sourced a lead from Facebook in 2013.You’re not going to win any arguments about social media without some cold, hard facts, especially if the C-suite executive you’re talking to is a traditionalist who’s unfamiliar with the power of social media.But with a fact-based defense, even the most stubborn exec won’t have any choice but to dive in and start taking full advantage of the networks that make the most sense for his or her brand.Which social media platform do you want to start utilizing for your marketing efforts that you haven’t tried yet? Which ones have worked best for you so far? Let us know in the comments!last_img read more

No, thanks: Chidambaram to offer of seat in court

first_imgThe spanking new Rouse Avenue court complex was unusually busy on Thursday as it awaited a most high-profile visitor, former Union Minister P. Chidambaram, who was produced in the court of Special Judge Ajay Kumar Kuhar after spending a night in Central Bureau of Investigation (CBI) headquarters.As he entered the jam-packed corridors, Chidambaram, dressed in a white shirt and dhoti, paused briefly to have a word with his lawyer wife, Nalini, who sat at the last desk in the courtroom. While Chidambaram was brought in around 3.15 p.m., Nalini had arrived hours ago along with MP son Karti Chidambaram, who is also an accused in INX Media case and is out on bail.CBI personnel were all over the place and occupied every inch of space in the courtroom along with lawyers, journalists and visitors.Sporting a smile, Chidambaram greeted people with folded hands as he appeared before the judge. His lawyers – senior advocates Kapil Sibal and Abhishek Manu Singhvi – argued his case for more than an hour and a half and were locked in a tense verbal duel with Solicitor General Tushar Mehta, representing the CBI.All through the arguments, Chidamabaram stood silently in the accused box, hearing attentively. He was offered a chair to which he replied: “No, Thanks.”A large number of policemen had been deployed outside the court located in one of the busiest driveways in the national capital.Also Read | INX Media case: Court sends P Chidambaram to five-day CBI custodyAlso Read | I don’t have an overseas bank account, my son has one: Chidambaram in CBI courtadvertisementlast_img read more

Ashes 4th Test: Joe Denly to open for England instead of Jason Roy

first_imgJoe Denly will swap places with struggling opener Jason Roy in the England batting order for the fourth Ashes Test against Australia at Old Trafford, he said on Monday.Roy, who was handed his Test debut after an impressive World Cup-winning campaign, has failed to deliver at the top of the order in the first three Tests of the series, scoring 57 runs in six innings with a highest score of 28.Denly’s patient half-century in the second innings of the third Test, where he shared a 126-run stand with Root, set up the win for the hosts who were chasing a daunting target of 359 to level the series.”I got a call from Joe Root after a bit of time off and he said he’d like for me to go at the top of the order and try and get us off to a good start,” Denly told BBC.”Obviously, Jason’s going to bat at four. With Jason in the team, I think we’re a better team for sure.”With him coming in at four with hopefully the new ball worn off, and hopefully myself and (opener) Rory (Burns) doing our jobs at the top, it enables him to come in and play his way. He’s a dangerous player so he’s great to have there.”The fourth Test in Manchester starts on Wednesday with the series level at 1-1. The final match at The Oval in London begins on Sept. 12.Also Read | Selectors have work cut out with Steve Smith’s return, Marnus Labuschagne formAlso Read | Ashes 2019: Australia coach Langer felt physically sick after Headingley defeatadvertisementlast_img read more

Rohit Sharma will be itching to grab Test opener role: Sourav Ganguly after KL Rahul’s West Indies failures

first_imgFormer India captain Sourav Ganguly has once again thrown is weight behind Rohit Sharma for Test opener’s role, saying the India batsman is too good to be left out in the cold.Ahead of the West Indies series, Sourav Ganguly suggested Rohit Sharma be tried for the opener’s spot in Carribean but the limited-overs vice-captain warmed the benches without getting an opportunity in both the Tests.As it turns out, Sourav Ganguly believes KL Rahul’s poor form can push the team management to try out Rohit Sharma as the opener alongside Mayank Agarwal.Rohit has played 27 Tests for India but the white-ball specialist has not been able to seal a spot in the Test XI. Rohit has batted as high as No. 3 but he has never opener for India in Tests. He averages over 50 batting at No. 6 but Sourav Ganguly said there is no need to tamper with the middle-order after Ajinkya Rahane and Hanuma Vihari’s performances in the West Indies Tests.Rohit had been in fine form in World Cup 2019, hitting a record-breaking 5 hundreds and topping the batting charts with 648 runs in just 9 matches.”I had suggested earlier about trying Rohit Sharma as an opener in Test cricket and I still believe that he needs to be given an opportunity because he is too good a player to be left out in the cold,” Sourav Ganguly wrote in his column for The Times of India.”After a fantastic World Cup, I believe he will be itching to grab the opportunity to open in Tests. With Ajinkya Rahane and Hanuma Vihari settling in nicely, there is not much left to play around in the middle order.”advertisementKL Rahul has flattered to deceive: Sourav GangulyKL Rahul was left out of India’s playing XI for the Melbourne Test against Australia but returned to the playing XI for the 4th Test in Sydney.In the absence of Prithvi Shaw, who has been handed a drug ban, KL Rahul was the prefered opener in West Indies. However, the Kings XI Punjab star failed to make use of the opportunities that came his way, managing just 101 runs in 2 Tests against West Indies.”The opening still remains an area to work on. Mayank Agarwal looks good but will need a few more opportunities. His partner KL Rahul, though, has flattered to deceive and that creates an opening at the top,” Sourav Ganguly said.Having began their World Test Championship campaign on high, sealing 120 points with a 2-0 whitewash of West Indies, India will next host South Africa in a 3-Test series, starting October 2 at home. India will take on the Proteas in a 3-T20I series before the Tests.Also Read | Achrekar Sir taught me to play straight: Sachin Tendulkar posts heartfelt Teachers’ Day messageAlso Read | “Jofra, show us your passport”: Australia fans thrown out of Old Trafford after abusing ArcherAlso See:last_img read more

Watch: MS Dhoni and ‘Baby shark’ Ziva enjoy pool time with Hardik Pandya

first_imgFar away from hustle and bustle of international cricket, MS Dhoni is making the most of his downtime with his family. Dhoni was spotted playing with his daughter Ziva in the pool as he introduces her as the ‘baby shark’ alongside India all-rounder Hardik Pandya.In the latest pictures shared on Instagram by Ziva Singh Dhoni’s handle, she looked happy while dressed up in her colourful swimming costume.Ziva Dhoni is her cricketer-father Mahendra Singh Dhoni’s biggest cheerleader. Whether she is teaching Dwayne Bravo how to wear his CSK cap, giving Suresh Raina a kiss, or aping her famous dad while on her iPad, Ziva Dhoni has made legions of fans. Ziva has been absolutely adored by the Indian cricketers and is often seen hanging around with them.Dhoni’s future in international cricket has been a subject of debate and there are enough indications that the selectors are looking ahead. Dhoni had expressed his unvailability to play in the three T20 matches against South Africa at home starting September 15th.According to source, MS Dhoni has actually given the Indian selectors time to build the team with an eye on the 2020 World T20 in Australia and has promised to take a call on his career only once Team India’s future was in safe hands and the selectors convinced that they have the required bench strength in the keeping department.advertisementAlso Read | Have taken fitness to next level during break: Hardik PandyaAlso see:last_img read more