More Marketing Article Links

first_imgHere are some links to interesting, useful or entertaining articles that I found on http://Links.HubSpot.com/ over the past week.Seven Blog Improvements You Can Make Today (Chris Brogan)Attracting, Retaining and Converting Prospects with Blogs (Chris Garrett)101 Five Minute Website Fixes (CRM Insider)Do Startups Understand Consumer Research Habits? (Startup Hustle)Also, you really should check out the series of articles we did on launching a Google PPC AdWords campaign.Getting Started with Pay-Per-Click and Google AdWords How to Size Up a Market in PPC How to Get Started with Google AdWords Tweaking Google AdWords for Higher PerformanceHappy Friday! Originally published Mar 28, 2008 11:40:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Link Building Topics:last_img read more

Thanksgiving-Day Special: The Best of HubSpot Films

first_img Dude, Cold Calling Is for Losers The Power of Interruption Marketing HubSpot Films archive Enjoy, and Happy Thanksgiving! Topics: Junk Mail Doesn’t Work   Stupid Office Pranks: Sales vs. Marketing center_img After several all-nighters reviewing the vast   I’ve settled on HubSpot’s four best viral vidoes and posted them below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 27, 2008 9:15:00 AM, updated March 21 2013 Since it’s Thanksgiving Day and you’re probably not interested in reading about marketing, I pulled together something a little easier to digest.last_img read more

10 Blogging Tactics That Increased One Business’ Traffic by 300%

first_img by giving readers an opportunity to raise their hand and potentially engage in business! Originally published Jun 27, 2011 3:15:00 PM, updated October 20 2016 10) Added calls-to-action on all blog content that led to conversion forms. business blogging using PPC For example, competitors never published information regarding pricing for others to see, but RPS broke the mold and published market prices of pool material on its blog. The post called ” 8) Answered questions publicly that its competitors were afraid to talk about. The company prioritized the questions it received most frequently and considered often-used keywords in prominent components of the blog article–like the headline!  10 Things River Pools and Spas Did Right While Blogging These factors combined helped River Pools and Spas. Have you had similar success? Get any new ideas that you might start implementing on your blog? These CTAs are what helped River Pools’ blog subscribers eventually River Pools knew it was best to target easier keywords when just getting started, and very specific words–or long-tail keywords–worked best. For example, ‘vinyl liner pools’ was a long-tail term the company targeted. filter down the sales funnel 1) Got rid of PPC and decided to focus on earned traffic through blogging. Topics: “, received 20,359 page views and 84 inbound links, the highest numbers for both categories in River Pools’ blogging history. 3) Blogged consistently, writing two posts per week. This consistency held subscribers’ interests and engaged new subscribers. By having an ongoing stream of published content, it also increased the probability the company would get found online. 9) Encouraged conversation by responding to all comments–even negative ones. 5) Optimized for long-tail keywords. successful business bloggers ? Blog Optimization and River Pools and Spas RPS understood that blogging is hard work. Team members compiled a list of topics or questions they could answer and rotated who would publish what article next. This company is a great example of an organization that uses organic search Fiberglass Pool Prices: How Much is My Pool Really Going to Cost? Subscribers noticed the frequency that RPS responded and felt welcome to share their ideas too, creating a collaborative environment. 2) Used its blog to educate many potential customers at once. publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers. In the early days–when pool companies weren’t Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 4) Used questions from prospects and customers as fodder for blog posts. to its benefit. But what were the decisions that RPS made that set themselves up as River Pools blogged on the domain that also hosted its company website so that all inbound links to blog articles also gave SEO credit to the primary domain. That way, non-blog website pages could rank well too. Before blogging, many people would call the company simply to ask for pool information. Without knowing if these people had any intention of buying, these one-on-one conversations were not leading to sales. By educating many potential customers at once through the blog, RPS could now funnel people through the sales cycle. 6) Made sure its blog was on the same domain as its website. 7) Shared blogging responsibility throughout a team. –the cost-effectiveness was relatively high. As more competitors utilized paid search, pool-related keywords became more and more expensive. For River Pools and Spas, this meant it was time to focus on organic content and traffic.last_img read more

Why I Hired the Fake Steve Jobs

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: HubSpot is currently hiring about 30 people a month, so normally a new hire isn’t news. But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as “The Fake Steve Jobs” will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite.To me, this news is very exciting for HubSpot because we’ll benefit from having a highly-acclaimed journalist as part of a stellar marketing team. But equally as important, Dan’s arrival is an indicator of a broader paradigm shift in the world of marketing and illustrative of the drastic changes happening in the universe of advertising, marketing, and media.The traditional advertising model is broken.It used to be that if you were a top-tier journalist like Dan, you went to work at a world-class publication (like Forbes), and that would pay you a nice salary because they sold a lot of ads at good prices that were placed around your content. Yet newspaper print advertising revenue is currently less than half of what it was in 2006, and losses in print currently outpace digital advertising revenue at a rate of 10:1.Simply put, the advertising revenue stream that used to support traditional journalism is trending sharply downward. And with consumers tapping into even more tools to block out and avoid advertising, the downward spiral is only growing. This is why Dan was interested in getting out of the media industry and working for a software company.How consumers digest information is changing, too.Our parents’ generation got their news — current events, product, and business news alike — from the daily paper, and did product research by talking to sales reps. When we look for a restaurant to eat at, a car to test drive, or a stroller to purchase, we pick up our mobile phones, tablets, or laptops. A quick Google search can deliver a wide range of options, reviews, and insights, and a social inquiry via Facebook, Twitter, Google+, or LinkedIn can generate information from your closest friends or colleagues on the latest, greatest, and most favorited options out there. To that end, your customers fully expect your company to be easy to find and easy to do business with, on their own terms.Because of this, companies need to change how they market.You need to use inbound marketing to attract customers to you, not interrupt people with ads they don’t want to see. No one wakes up and says “I want to see an ad.” Why do marketers wake up and say “let’s make an ad”?Provide value to your customers. Be helpful. Become the best publication and information source in your industry. This is the core of inbound marketing. At HubSpot, we posted 937 blog entries and published 157 ebooks and offers in 2012 alone. But it’s not just about quantity; it’s also about quality. We want HubSpot to be the absolute best resource for all marketing professionals in the world. Hiring Dan, a world class journalist (who is also darn funny), is another step along that path. And for the same reason, Dan knows the future for someone like him is in working at a company that values inbound marketing.PS: If you are a world class marketing thought leader … I’m still hiring! Tweet me, maybe? (@mvolpe) Originally published Mar 20, 2013 9:00:00 AM, updated October 01 2019 Inbound Marketinglast_img read more

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 29, 2013 8:00:00 AM, updated February 01 2017 Pinterest Marketing The work week that was has come and gone — and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we’ve reported this past week. With fall getting underway these past few days, we certainly understand why much of our readership would be quite busy (hello, looming third quarter).But fear not — if you didn’t get a chance to read up on some of the big things we talked about in the last week, we’ve got you covered. We’ve compiled the key takeaways from five posts we published during the last several days. So relax, grab a pumpkin spice latte (yummm), hit the couch (ahhhh), and get up to speed on some of our latest articles.Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword DataLet’s get the bad news out of the way early, shall we? Google announced this past week that it is working to encrypt all keyword searches, meaning those made by users logged into Google and those who aren’t. Yeah, we know. While the long-term ramifications of this move on marketers in terms of keyword strategy are not fully known yet, this is certainly a developing story everyone will want to keep a close eye on in the coming weeks and months (remember to breathe, marketers).Pinterest Announces Rich Pins for ArticlesIn definitively better/brighter/cheerier news, Pinterest unveiled … wait for it … a new pin! (Well, technically an update to an existing pin, but regardless — hooray!) While there has been a way for users to pin articles on the burgeoning social media site, the new and improved pin will allow users to now be able to see an article’s headline, byline, description (like a mini-meta), and source URL as well as a bigger image for the post. Even older articles will retroactively be updated to the snazzy new look.The 8 Types of CTAs You Need to Have on Your WebsiteKnowing which call-to-action to include with a blog post or on your social media pages can be problematic at times. But know this: there is no magic method every marketer uses when it comes to CTAs. Each of your readers deserves a CTA tailored for them. To help you out, we’ve laid out the eight essential CTAs you should be implementing on your site for visitors, leads, customers, and promoters.135 Icons For You to Use Whenever, Wherever [Free Download]In addition to our comprehensive CTA guide last week, we also provided quite a few creative icons — 135, to be precise — for marketers (and anyone else, really) to use as they see fit. Want to spruce up some blog entries? Looking for a way to jazz up your homepage? Whatever you’re looking to improve design-wise, these icons could very well be the answer you’re looking for.The 45 Inbound Marketing Terms You Should Know [Glossary]While you’re likely utilizing a number of inbound methods today, you may still be new to the inbound game and not fully caught up with all the lingo associated with the growing marketing tactic. Not to worry — we understand that there are plenty of glossary items (perhaps responsive design or smarketing?) you may not be familiar with. That’s why we developed a list of the 45 inbound marketing terms you should become familiar with.Image credit: James Davieslast_img read more

Which Social Network Should You Advertise On?

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Advertising Originally published Jun 10, 2015 11:00:00 AM, updated February 01 2017 Topics: Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.Social media has become a cornerstone of marketing strategy; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers.Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms.1) LinkedInThe Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. This makes it a social media platform with high conversion rates. Like Facebook, you can also target to niche groups in categories like demographics, employee title and location.The Bad: Don’t expect a high click-through-rate for your ad here. However, while you’ll rack in less overall clicks on LinkedIn, the users behind the clicks are much more qualified than they are on the other social media channels.  On Facebook, you may get as many as 1 in 200 impressions; on LinkedIn, it’s common to receive 1 in 500.Another downside using LinkedIn is the cost of running an ad campaign. It’s normal to pay up to four or five dollars a click. The extra cost may be worth it you, however, because you’re reaching a higher-quality audience for your business and bypassing those who aren’t interested automatically.Example: Here’s a perfect example of effective LinkedIn advertising. MarketShare used LinkedIn display ads to drive traffic to their site by targeting an audience of marketing professionals they were looking for.The company garnered significant results by utilizing this method: the ad received a .10% click through rate, which was double the number MarketShare expected. They also reported seeing more qualified leads coming in through from different verticals. Success! You can view the MarketShare case study here.2) TwitterThe Good: Twitter allows you to target people based on their current interests. Every time someone sends out a tweet with a hashtag, you have the ability to target them via social media advertising; this is just like keyword targeting on Google AdWords.Another way you can effectively target a particular audience on Twitter is by honing in on a particular user. Find someone, like an industry influencer, and target their set of followers to extend your ad’s reach.The Bad: Even though Twitter has a great ability to target users through keywords and hashtags, targeting by interest isn’t as easy. The selection of interests to choose from are extremely limited. The closest interest category for a B2B inbound marketing agency to choose from is “Marketing.”Choosing this category will not prove to be very effective, since it includes such a vast industry. Twitter has the potential to being a great channel to advertise on, once they expand their categories for advertising.Example: Even the most traditional companies can benefit from advertising on social media. Take for example, the Girl Scouts organization. Girl Scouts had developed a new mobile app that helped customers better find where products were sold, which, in effect, will drive sales.The outcome of this ad campaign was a victory for Girl Scouts. Over 19,500 viewers downloaded the app; which was much more than expected. The key takeaway from this: use photos of your products to supplement tweets and entice visitors. Just like with tweets, an advertisement with an image is multitudes more effective. View their success story here.3) Google+The Good: Since the search engine giant created this social media platform, it’s no wonder they added SEO benefits to it. Any activity on your company’s page is calculated into your search optimization. For someone in your circle, your company’s page will appear before others that are not in their circles. People using Google+ are usually more tech-driven than those on Facebook or Twitter. If you think this is the right audience for you, it could be advantageous to use your marketing tactics there.Google+ features “+Post ads” that post on Google’s Display Network, which increases the reach of your advertisements considerably. This is a major plus, because visitors don’t have to be directed to another website to with their clicks.The most unique aspect to these ads is that an advertiser doesn’t pay for an ad if someone doesn’t click on it. They only pays for as many clicks as it gets. The one downside of this is that Google counts hovering over the ad for more than two seconds as a click.The Bad: This social media network hasn’t received nearly as much engagement as the other three sites mentioned in this blog. It only has 540 million users; compared to the others, this is very low. It also doesn’t support advanced targeting options like Facebook does. On here, you can segment ads based on demographic targeting, contextual targeting and device targeting.The promotion policies are also very restrictive, so contests, promos and giveaways aren’t a possibility, which stops many companies from advertising here. For this reason, the best way your business can use this site is for its SEO feature. This feature is also limited, however; if you’re not in someone’s circles, it won’t help Google get your website seen by those users.Example: Toyota has been noted for its impeccable use of advertising on Google+. Toyota not only ran a campaign on +post ads, they also used hangouts to their advantage.They used hangout to connect dealers with potential customers, so they were able to nurture them through the sales funnel at the first point of contact. Toyota experienced dramatic results from this campaign, including a 50% higher engagement rate than industry averages. See the complete success story here.4) FacebookThe Good: Facebook has the largest audience, at over 1.19 billion registered users. The major plus with advertising here is the visibility it could give to your company. This makes Facebook a great choice for a small businesses. With the option to advertise based on location, you can easily increase your reach. Unlike LinkedIn, it’s a very cost-effective option. You can spend as little as a dollar a day per ad.Another pro with Facebook ads are their advanced targeting options. When advertising on Facebook, you can target viewers based on six different categories: location, gender, likes/interests, relationship status, workplace and education.They also do their own form of A/B testing for you. Facebook lets you create multiple ad variations and uses the best performing ad set from those variations. This gives you very valuable information into the effectiveness of each ad your company is producing.The Bad: Facebook as an advertising only has one crucial drawback you should keep in mind: the metrics that Facebook provides regarding ad performance are (currently) pretty miniscule compared to other sites.Example: BarkBox used Facebook’s targeting abilities to their advantage and has greatly benefited from it. The company received half of their daily conversions and one-third of their daily traffic from Facebook.They did this by targeting dog lovers with Facebook’s custom audiences option. Using targeted keywords of people who “liked” different dog breeds, they expanded their business and grew their subscribers to 5,000 per month from Facebook alone. You can see the full success story here.The Bottom LinePaid social media advertising can be very beneficial to your business. For best results, use this along with other inbound marketing tactics to really take your business (and profits) to the next level. Learn more about the perks of social media advertising in our ebook, “Social Media Paid Advertising” below.last_img read more

4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)

first_imgNonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever. But where should you start? The first step is to take a look at the marketing landscape at large to see where it’s moving—and what obstacles could be a roadblock to your success. Here are a few trends that could make life challenging for nonprofits in 2016, along with some strategies that can ensure you end the year better than you started.In 2016, Nonprofits Will Square Off Against…1)The Slow End of PrintMedia-watchers have bemoaned the end of print and paper for more than a decade. While the internet hasn’t completely put an end to the old ways, paper-based media and marketing is facing a host of modern issues. Direct mail still makes money, but most donors that respond to these efforts are over 55. There are still plenty of years ahead for this group to donate, but demographic trends clearly suggest that direct mail shouldn’t be your only strategy.Additionally, print marketing collateral offers far less tracking capabilities than it’s digital counterparts. How many people opened and read that mailer you just sent out? You may never know.So What Do You Do?The simple answer is move online. M+R’s 2015 Benchmarks found that online revenue was up 13 percent between 2013 and 2014. Much of that growth was driven by online monthly giving, which was up 32 percent (compared to 9 percent for one-time gifts). Demographics are only going to accelerate these trends. Millennials became the largest generation in the workforce this year, and these money-makers are more willing and likely to give via text or online than Gen Xer’s or Baby Boomers.The even better answer is think comprehensively. You may recruit a potential donor online, but that doesn’t mean you shouldn’t incorporate them into your direct mail campaigns, and vice versa. The key is to increase the number of touches and give people plenty of opportunities to donate. Then, you want to track how they gave to see how your specific donor base responds to the ask medium.2) Proliferation of Social MediaThe sheer number of apps and platforms out there can be daunting for even the savviest of social media users. Beyond the basics—Facebook, LinkedIn and Twitter—you’ve got Tumblr, Snapchat, Instagram, Pinterest and more that are vying for ad dollars and marketing efforts from organizations and companies looking to spread their message.To complicate this, exposure on social media is increasingly becoming a pay-to-play game where reach extends only as far as your ad spend. This means that your investments in 2016 aren’t just in staff or volunteer time, but in cold, hard cash. For nonprofits mindful of their Charity Navigator ratings, high spending on marketing campaigns without much return can be damaging.There’s also an optics concern. The last thing you want to do is create a presence on a social media platform and let it die. If a potential donor or supporter Googles your nonprofit, only to find a Facebook page where the latest post is from 2012, it doesn’t inspire confidence in the organization. That said, you also don’t want to miss the boat on new technology that can help you reach a new audience or engage your supporters in a new way. Instagram wasn’t even on the radar five years ago, but is now one of  the most influential platforms for nonprofits, ranking amongst Facebook and Twitter.So What Do You Do?The most important thing is to understand who your audience is, then figure out where they are. For organizations with a younger target audience, Instagram and Pinterest might be worth consideration. Organizations with a more mature audience on the other hand, should look to more established platforms like Facebook, Twitter, and LinkedIn. Figure out the platforms that are best at reaching your audience, and go from there. During this planning process, you should also formalize your social media strategy. This doesn’t have to mean hiring a dedicated social media staffer (though if you have the funds, go for it!). Rather, incorporate social media interaction into your existing staff’s duties. That could mean following up every email blast with a tweet, or assigning each staff person a day to post to Facebook or a specific platform to manage by building out a robust social media calendar ahead of time.The more accountability you create, the better chance you have of keeping your social media current, relevant and enticing to potential donors and supporters. 3) The Move to MobileThe growth of mobile usage isn’t a new story, but this trend isn’t just here to stay—it’s accelerating. Earlier in 2015, comScore released a report showing mobile usage has increased by an eye-popping 394 percent since 2010. The Pew Research Center found that beyond this increase in mobile usage, smartphones are the main or only point of entry for a significant number of Americans. Ten percent of Americans do not have home broadband, and 15 percent say that they lack options to access the Internet other than through their smartphones.This has implications for nonprofits both in reaching potential supporters and donors, but also in providing assistance and furthering their mission. A local organization focused on poverty may have a snappy, flash-based website to help low-income families find access to social services, but its target audience may not have a device that can read it. This also presents a tricky problem for nonprofits without the financial cushion to redesign existing resources.So What Do You Do?Think mobile first. This doesn’t mean you need to pay a software engineer thousands of dollars to design your organization a custom app, but it does mean taking a hard look at what you already have and seeing where you can make adjustments for a smaller screen. Make sure your website is on a mobile-friendly platform that optimizes the look, feel, and user experience of the site for any mobile device. If this sounds overwhelming, start where it counts most: your donation or member registration page. Start by shortening your forms so they renders better on small screens, or taking advantage of auto-filling information stored on mobile devices. This can make the donation process easier and smoother for your supporters, allowing them to make the transition to donors or members.Don’t forget to leverage others’ investments in mobile by promoting more content on Facebook, Twitter or other social media platforms that are already spending the money to make their mobile experience great.People Aren’t Willing to Part with Their MoneyHere are some hard, disheartening facts that every donation-based nonprofit (and for profit) is up against:Millennials today make $2,000 less (adjusted for inflation) than their parents did at the same age.Researchers have predicted that today’s millennials are nearly 10 times less likely to become millionaires than baby boomers.Real and perceived economic trends really do affect spending: Millennials have stingy spending habits similar to their depression-era grandparents.While a majority of millennials do make charitable contributions, they’re total gifts only comprise one-tenth of charitable giving.People still think we’re in a recession. This varies a lot by geography and political persuasion, but as recently as October 2015—six full years after the Great Recession ended, according to economists—a Fox News poll found that 78 percent of voters don’t buy it.It’s not just millennials. Gallup found that while baby boomers overall are spending more than they did a year ago, that’s less true for the younger boomers.So What Do I Do?Converting donors is less about persuasion and more about relationship building—much like dating. You wouldn’t whip out an engagement ring or ask someone to move in on the first date would you? You’re at the get-to-know-you stage, where you’re both learning about who the other is and whether you want to take further steps.The same principles apply to the organization/supporter relationship. Rather than asking for money right away, create other methods of engagement or “conversations” that give supporters a chance to get to know your organization and build an emotional attachment to your work and mission. Then, by the time you’re asking for cash, it isn’t such a hard sell. There are lots of ways to execute this. Supporters can be asked to download pamphlets or issue guides, sign up for newsletters, or share stories and information about your work among their networks. Petition campaigns and other advocacy opportunities are a particularly great way to spread your message and prime potential donors. Signing a petition moves folks from passive to active supporters of your cause, deepening their attachment to it and you. A recent white paper found that fundraising as much as doubled when attached to an advocacy ask.Bring on 2016Sure, the coming year is going to be a challenging one. But nonprofit marketers who are prepared for the oncoming hurdles will be able to not just leap them with ease, but continue their sprint toward growing awareness, donations, and members.  Topics: Nonprofit Marketing Originally published Jan 4, 2016 7:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 of the Greatest Creative Collaborations of All Time

first_img Originally published Mar 13, 2016 9:00:00 AM, updated February 01 2017 Co-Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.In a 2013 article in Forbes, contributor Ruth Blatt wrote about why “supergroups” — bands comprised of independently successful artists — so rarely work out when such an assemblage of talent should otherwise predicate success.  She wrote: “The problem with the additive assumption underlying ‘supergroups’ is that it does not account for the process losses that come from egos, quirks, over-confidence, sense of entitlement, and the expectation to lead that stars bring to the team. And it doesn’t account for the skills required to build synergy on the team. Talented individuals need other-focused people around them who will support them and put up with their quirks.”In other words, Blatt is asserting that great collaborations do not originate from just throwing equally talented individuals on a project, but rather the coming together of both talent and complementary personalities. Done right, the collective will stands to achieve more than any one individual.Yet, when we think about those that have accomplished a great deal, be it in film, music, art, or advertising, how often do those thoughts drift to the individual rather than the group? In the U.S. especially, we’ve come to cherish rugged individualism — the auteur director, the leader singer who sheds the boy band and becomes a best-selling solo artist, the renegade creative director (i.e., Don Draper). Teamwork doesn’t strike the same cultural cord as blazing one’s own trail, and even when we do celebrate collaborative accomplishments, we categorize the contributors as “superstars” or “role players.” And that’s wrong. It’s time we celebrate the team, which can accomplish so much more. Below is our attempt to shed light on the best creative collaborations of all time. 7 of the Most Creative Matchups1) Andy Warhol and Jean-Michel BasquiatIn the book Warhol: The Biography, former Warhol assistant Ronny Cutrone described the relationship between Warhol and Basquiat as: “It was like some crazy art-world marriage and they were the odd couple. The relationship was symbiotic. Jean-Michel thought he needed Andy’s fame, and Andy thought he needed Jean-Michel’s new blood. Jean-Michel gave Andy a rebellious image again.”Starting in the mid 1980s, Warhol and Basquiat produced numerous works, experimenting with a type of collaborative art in which one (usually Warhol) would begin a painting, and the other would add to it, passing it back and forth until a completed project was agreed upon. Stylistically, the paintings were a departure from what either had — or most likely would have — accomplished prior to teaming up. Eventually, their efforts were exhibited by the Tony Shafrazi Gallery in New York.Source: Vulture2) Paul McCartney and John LennonThere are numerous musical duos that could be considered great collaborators — Mick Jagger and Keith Richards, Johnny Cash and June Carter, Simon and Garfunkel — but no pair stands taller than the creative force of Paul McCartney and John Lennon. Highly competitive, the duo frequently challenged one another. John would write Strawberry Fields, and Paul would respond with Penny Lane. It was a relationship of one-upmanship that pushed each of them to be their creative best. Without each other, whose to say the Beatles would have become, well, the Beatles?Source: Wikipedia3) F. Scott Fitzgerald and Zelda FitzgeraldCommon thought holds that F. Scott Fitzgerald was a literary titan, writing classics such as The Great Gatsby and This Side of Paradise, while his wife, Zelda, was the less talented of the pair — her accomplishments as a writer were buoyed only by her husband’s immense fame and talent. Common thought is wrong.Zelda helped edit and craft Fitzgerald’s work, including suggesting the title of The Great Gatsby. She penned numerous works, including Save Me the Waltz, and she published essays under her husband’s name, meaning that some of the literary gravitas associated with F. Scott is actually owed to her. Source: NPR4) Harry, Albert, Samuel, and Jack WarnerThe four brothers founded Warner Brothers, the famous motion-picture studio, and shortly thereafter introduced to the world the first genuine “talkie,” changing film-going forever. Knowing their talents, they divided themselves across the different facets of the business, with Harry as president and in charge of the New York headquarters, Albert as treasurer and head of sales and distribution, and Sam and Jack leading the studio in Hollywood.Together they revolutionized cinema, popularizing the gangster genre with films like Little Caesar (1931) and Scarface (1932) and producing some of the most notable movies to come out of the Golden Age of Hollywood, including The Maltese Falcon (1941), Casablanca (1942), and A Streetcar Named Desire (1951).  Source: Wikipedia5) Ed Catmull, Steve Jobs, John LasseterThough more closely associated with Apple in the minds of the general public, Steve Jobs’ collaboration with computer scientist Ed Catmull and producer and now chief creative officer John Lasseter led Pixar from being a relatively fledgling film studio to the gold-standard in cinematic computer animation.  Beginning with the first computer-animated feature film, Toy Story, in 1995, Pixar created some of the most beloved animated films and characters of all time, winning seven Academy Awards for Best Animated Feature along the way. They include Finding Nemo, The Incredibles, Ratatouille, WALL-E, Up, Toy Story 3, and Brave, two of which –Toy Story 3 and Up — were also nominated for Best Picture.Source: Disney6) Steven Spielberg and John WilliamsNext up is the creative duo of Steven Spielberg and John Williams. With Spielberg at the directorial helm and John Williams composing accompanying scores, the two have created some of the most iconic moments in cinematic history. Together, they brought moviegoers such classic theme music from Jurassic Park to Indiana Jones to Jaws. 7) Helmut Krone, Julian Koenig, and William Bernbach When tasked with marketing the smaller Volkswagen Beetle to an American market that loved their automobiles big and fast, copywriter Julian Koening teamed with art director Helmut Krone under the supervision of William Bernbach to create one of the most iconic advertisements of all-time: Think Small.Each of them nailed their respective tasks — Bernbach’s leadership, Koenig’s clever wording, and Krone’s spectacular design — to great effect, and the result was nothing short of a revolution in advertising. For a detailed breakdown on what made the advertisement so genius, we recommend you read Ad Age’s countdown of the top 100 campaigns of the 20th century, where Think Small tops the list.  Source: Ad AgeWhat creative teams have inspired you? Let us know in the comments below!last_img read more

NASSCO launched largest containership ever built in San Diego

first_img 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek  . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) – General Dynamics NASSCO held an event today to christen and launch the containership Lurline, the largest of its kind ever built in San Diego.The vessel, which is designed to transport containers, automobiles and rolling stock, is 870 feet long and can hold 3,500 cargo containers. It was constructed for Matson, inc., a Honolulu-based shipping company.Lurline is designed for energy efficiency and is the lead ship of a two-vessel contract being built for Matson. NASSCO launched largest containership ever built in San Diego June 15, 2019 Posted: June 15, 2019 KUSI Newsroom KUSI Newsroom, Categories: Local San Diego News FacebookTwitterlast_img read more

WCTV Wants To Help YOU Launch Your Own Podcast

first_imgWILMINGTON, MA — Have you ever considered starting your own podcast?Join WCTV host and podcaster Lisa Kapala for a casual meet-up on Wednesday, February 27, 2019, from 7pm to 8pm, at WCTV Headquarters (10 Waltham Street). Tour the Podcast Studio. Try out the equipment. Learn more about podcasting. Meet a few local podcasters who will exchange ideas.Come explore how to share your voice with the community via this exciting medium.RSVP to Lisa at lkapala@wctv.org or call 978-657-4066.(NOTE: The above announcement is from Wilmington Community Television.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedWCTV Wants To Help YOU Launch Your Own PodcastIn “Community”News & Notes From WCTV: Did You Know WCTV Has A Podcast Studio That YOU Can Use?In “Community”News & Notes From WCTV: WCTV Executive Director Shaun Neville Answers YOUR QuestionsIn “Community”last_img read more