Corporators under Thane police radar

first_imgThe Thane Police’s probe into extortion accused Iqbal Kaskar’s alleged links with political figures has identified at least three corporators from Thane, who are now under the police scanner. Officer said that the number is likely to increase over the next few day.Dawood’s name usedExtortion Iqbal, the younger brother of wanted fugitive Dawood Ibrahim Kaskar, was arrested late on Monday night for allegedly extorting a Thane-based builder by using Dawood’s name. Two others, Mumtaz Sheikh and Israr Ali Sayed, were also arrested for aiding Iqbal in the racket.last_img read more

Congress puts Mallikarjun Kharge in charge of Maharashtra

first_imgSlowly clearing out what many consider “dead wood”, Congress president Rahul Gandhi on Friday appointed 75-year-old Mallikarjun Kharge as the party’s general secretary in-charge of Maharashtra, replacing 68-year-old Mohan Prakash.Mr. Kharge’s appointment has come as a surprise for many in the party since he already holds two key positions. He is leader of the Congress in Lok Sabha and also the Chairman of Public Accounts Committee. His appointment has started speculation on whether Congress will be replacing him as leader of the party in Lok Sabha.A question many Congress leaders are pondering over is whether Mr. Gandhi will take the reins in his hands. “That was my first thought too. However, he [Mr. Gandhi] has not spent much time in Parliament. And Leader of House is a position where you have to be present each day, be attentive, stand and fight for the party. Will he want to immerse himself in hot water?” said a senior Congress leader.Maharashtra is an “extra-ordinarily” crucial State since it sends 48 MPs to the Lok Sabha, second only to Uttar Pradesh (80 seats).“It is a calculated step. [We needed] a person with some political heft and experience,” a State leader said. It also helps that Mr. Kharge speaks Marathi and has handled the State in the past.“I thank Sonia Gandhi ji, Rahul Gandhi ji for giving me the opportunity. I also thank people of Maharashtra and State unit for their cooperation and love,” Mr. Prakash saidlast_img read more

Soaring Eagles eye sweep of eliminations

first_imgWith Espejo emerging as the leading scorer, the four-time UAAP MVP also paces the spiking department with 60.71 percent success.Sports Related Videospowered by AdSparcRead Next LATEST STORIES Hotel says PH coach apologized for ‘kikiam for breakfast’ claim View comments Lacson: SEA Games fund put in foundation like ‘Napoles case’ Celebrity chef Gary Rhodes dies at 59 with wife by his side Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games But going by the way they crushed the field so far, the Eagles look headed to accomplishing the mission for a crack at the inaugural men’s crown of the league organized by Sports Vision.Ateneo trounced the FEU Tamaraws last Sept. 3 to open its campaign then strung up shutout victories over San Beda, UST and St. Benilde to zero in on the first semifinal berth.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingTop hitter Marck Espejo has been lording it over the field with 76 hits, including 68 attack points, after four games.Midway though the tournament, the dominant Eagles are soaring in the stats sheet. Trump signs bills in support of Hong Kong protesters NATO’s aging eye in the sky to get a last overhaul After racking up four straight victories in emphatic fashions, reigning back-to-back UAAP champion Ateneo braces for a tougher stretch of three matches in its drive for a sweep of the Premier Volleyball League Collegiate Conference eliminations at Filoil Flying V Centre in San Juan.ADVERTISEMENT Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Celebrity chef Gary Rhodes dies at 59 with wife by his side Don’t miss out on the latest news and information. Robredo should’ve resigned as drug czar after lack of trust issue – Panelo MOST READ Veterans at the forefront as powerlifting squad shoots for 2 gold medalslast_img read more

Microformats: Inbound Marketing for Computers!

first_img Let’s look at two specific examples. . There is also an So these technologies are all related in the grand sense of making the web more computer-readable. With microformats, you could add a little bit of special text to your web page, telling other computers, such as Google and Yahoo’s search engines, about these reviews. The search engines can show five stars (or whatever the appropriate visual display is) and a link to the review right in the search engine results page. And in a browser, it might look like this: hReview . Try entering one of your events into the free hCalendar creator , put it your event information, and paste its HTML code into your web page. Here’s how it looks: When a user visits this page, they might see something like this: Soon, browsers will be able to add a customized “Add to calendar” link next to this entry. That is possible because the computer now understands the event information. , where you can input your product information and it will give you the text to paste into your web page. More impressively, search engines that index this page will also be able to add an “Add to calendar” link right on the search results page! Imagine your web page standing out of the crowd with some customized, personal links for the user! Microformats are hCalendar Website Design RDF, which stands for The meeting example above uses a microformat called Resource Description Framework The product review example above uses a microformat called Example 2: Product Reviews Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As another example, let’s say your company has a product that you want to market. The product has been reviewed on your web site and in other places, but right now to see the reviews the visitors have to come in to your web site. Not anymore! a handful of simple technical standards Here’s how this would look: The concept is simple: it’s just like marking certain text as important on your web page by making it bigger or using a bold font, except you can convey more complex information. Used properly, these tools will drive more traffic and more qualified traffic to your web site. Technically, this type of data representation is called XML, and you can view it or edit it in any text editor. The output from the microformat creator tools can simply be copied and pasted into any web page. Originally published Apr 3, 2008 11:15:00 AM, updated October 20 2016 hReview Creator , and it will give you the right text to paste into your page. , and the  are two terms closely related to microformats. Both are approaches to making web pages more readable by computers, not just humans. The idea is to give computer programs, like the search engines, more information so they can better display your web page to their own users. What is RDF? What is the Semantic Web? Are they all related? that let you put information on your web page for other computers, as well as humans, to read. By making the same information computer-accessible, you will improve the user experience for your visitors, and even impact the search engine results pages to make your results stand out more. The result will be more traffic, better qualified traffic, and a higher conversion rate. You are attending a trade show and you want to let people know, so they can sign up as well. All you have to do is go to the free Semantic Web Technical Details Example 1: Putting a meeting on the calendar Topics: Imagine if someone does a keyword search and sees 10 results, but yours is the only one that has product reviews right there in the search engine result page! It’s a free and simple way to get more traffic to your web site, and it’s likely to be more qualified traffic as well. hCalendar Creator toollast_img read more

5 Common Press Release Mistakes, And How to Avoid Them

first_imgDidyou know press releases can also be used to help your website rankbetter in Google, target specific keywords and build links into yourwebsite? 4) Don’t embed multimedia in your press releases. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 2) Don’t forget to use anchor text. Pressreleases can make great company blog posts. Why not take an adaptationand put it on your blog? It’ll reach another audience and it’s a great way to repurpose important content. Anchor text tells Google what a link is about. Take afew minutes to review your press release and look for words that youwant to rank for. Link those words back to related, internal pages as anchortext. We will be announcing those results on our May 20th webinar. Learn what happens behind-the-scenes after you submit a press release. Miss the live webinar? Flickr Photo: RobW Postit on your own website instead, and include a link to it in your release.It’d be a shame if people started linking to the press release insteadof your site. Also, multimedia capabilities tends to be a lot more expensive than regular releases. Why dish out the extra cash? to check.  For now, here’s five common mistakes that any marketer or business owner can easily fix when creating press releases. 3) Don’t use Gobbledygook words. Gobbledygook Grader Catch the archive here The mostcommon link in a press release is the company website in theboilerplate. Don’t let this be the only link youuse. Make sure you aretaking advantage of every opportunity to link back to interior pagesthat often don’t receive any links at all. to learn how to best optimize your press releases to get more links. Topics: 5) Don’t forget to post your press release to your blog. They mean nothing to peopleor search engines. Flashy words as headlines also hurt a release’sability to be syndicated, or reposted, on other websites. Usekeyword-rich language that is straight forward. Use free tools like 1) Don’t only link to your main website. Watch the Webinar: New Research on Creating News Releases That Work HubSpot recently conducted a study to learn how best to usepress releases as a means to help your website perform better in searchengines. ( ) Public Relations Originally published May 15, 2009 8:26:00 AM, updated October 20 2016last_img read more

Twitter’s New Retweet Feature Makes Quality, Unique Content Even More Important for Marketers

first_imgTwitter sure has been busy lately.  First, Twitter lists .  Now they’ve recently rolled out their following On your Twitter sidebar, you’ll notice a new option under your Favorites called “Retweets.” Clicking this will show you three different tabbed options: Retweets by others, Retweets by you and Your tweets, retweeted. Here’s an example of a retweet that appeared in my timeline.  Note that I am . Among other issues, users are also concerned about the new Retweet function What is your opinion of the new feature?  Will it change the way people tweet?  Because most of the credit is given to the tweet’s originator, does it take away from the power of the recommendation? Originally published Nov 19, 2009 1:59:00 PM, updated October 20 2016 seeming invasion to a beta group of users, making it easier to regurgitate others’ tweets.  The feature was rolled out to me today, but after testing it out I’ve started questioning, You’ll also notice that when you’re on the page of a user you’re following, you have the option of turning on/off the ability to see that user’s retweets.  The feature is on when the arrowed icon appears highlighted in green. To turn it off, click the icon so it isn’t highlighted: Reactions from the Twitterati: Webinar: Twitter for Marketing and PR Perhaps the biggest implication of the new Retweet function from a marketing perspective is the increased importance of creating quality, unique tweets that others will want to retweet.  Because retweets are associated with the original user, that user who originated the tweet will have more widespread reach and visibility via the Twitter timelines of others who may not be following them.   for tips and tricks to drive inbound marketing using Twitter. @SESConf Does the new feature enhance or diminish the quality of the retweet? One of my personal gripes about the new Retweet feature is the inability to add a personal touch to the tweet I’m re-posting.  When a user presses the Retweet button, the tweet is re-posted verbatim, with no opportunity to disagree or add any personal flavor.  After voicing my opinion on Twitter, I noticed that of their Twitter stream from users they aren’t following, since retweets appear with the avatar of the user who originally posted it, not the user you’re following who retweeted it. Twitter Engagement Explanation of Retweet Features: @Charwebmktg I’m not the only one who feels this way So What Does This Mean for Marketing? , but the tweet appeared because Want to learn more about using Twitter for Marketing and PR? am , who I Download the free webinar not The following is Twitter’s example of a retweet.  Retweets appear in a user’s timeline as the original tweet with a note below indicating the user (the person you’re following) who retweeted it: Topics: following, retweeted it. See also Twitter’s explanation bubble: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Online Marketing Metrics to Beat Competition Online

first_img The list of data you could gather is endless, but there are a few key online metrics that can give you a clear idea of where your website stands relative to the competition and what you can do to be on top. . HubSpot’s Blog Grader that measures a site’s overall SEO readiness, including a scan for keywords, conversion forms and more. On a scale of 1 to 100, 100 being best, your website grade gives you a snapshot of your overall effectiveness in getting traffic to your site based on inbound marketing best practices. 3) Traffic Rank Originally published Nov 22, 2010 11:00:00 AM, updated July 28 2017 This simple metric indicates how many pages the search engines think you have. (Sometimes, based on your site structure, you might have more pages than they index.) More indexed pages generally means more content and more chances to build links and rank online. If your competition is blowing you out of the way on the other metrics, you can be almost certain they have a lot more pages. One of the ways you can easily create more pages is through blogging — every blog article is a new page and a new opportunity to rank for a valuable keyword by providing remarkable content to your audiences. ranking from Alexa . 7) Keywords in Top 100 HubSpot’s free 30 Day Trial to get your own Competitors Report. HubSpot’s Website Grader The lower this number the better. A Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , this is an indication of how much traffic your site gets compared to all other sites on the Web. If you ranked #1, you’d be the most popular site in the world. Your goal is to have a rank lower than your competition. One way to get similar data online is to check out your Compete rankings   Companies just like yours are trying to rank on the first page of search engines like Google, Bing and Yahoo. Some businesses rely on consultants, SEO firms or Pay-Per-Click ads to try and get placement in front of the right audiences. If you practice inbound marketing, you know that creating, optimizing and promoting high quality content can help you improve your search rankings. But how do you know what a good benchmark is — or how much work you need to do to move ahead of the pack? On a scale from 1 to 100, your blog grade is based on the level of traffic your blog receives and the quality and quantity of links pointing to it. Compiled by Competition on the web is fierce.center_img score from 1 to 10, 10 being best, is provided by SEOMoz , this report will provide you with actionable recommendations to improve your blog’s effectiveness. This is an overall grade provided by 6) Indexed Pages This is an approximate count of the number of keywords on your or your competitors’ sites that rank in the top 100 search results.  That means you are showing up within the first 10 pages. The higher the count, the better, because it means you get more chances to attract qualified visitors to your site. 1) Website Grade Conducting Marketing Research 2) Moz Rank 4) Blog Grade Topics: Is there a competitor that’s beating you in online rankings?  Do a little research to find out why and then develop an inbound marketing strategy to improve your position and start winning more visitors, leads and sales online. You can do the work of getting a lot of these stats from the different tools mentioned above — or, consider getting a quick benchmark by using The chart above, featuring a few of HubSpot’s own websites, combines the key metrics you should consider as you develop benchmarks for your inbound marketing strategy: 5) Inbound Links Yahoo’s Site Explorer This This often overlooked metric is one of the strongest indicators of your potential online rank. An inbound link is like an online vote for your content and site: the more votes you accumulate, the more attention search engines give you. To beat your competition online, you need to build more inbound links with higher quality. You retrieve such data from public sources, like and measures link authority and popularity. High quantity and quality inbound links are key to improving your rankings in most search engines.last_img read more

10 Blogging Tactics That Increased One Business’ Traffic by 300%

first_img by giving readers an opportunity to raise their hand and potentially engage in business! Originally published Jun 27, 2011 3:15:00 PM, updated October 20 2016 10) Added calls-to-action on all blog content that led to conversion forms. business blogging using PPC For example, competitors never published information regarding pricing for others to see, but RPS broke the mold and published market prices of pool material on its blog. The post called ” 8) Answered questions publicly that its competitors were afraid to talk about. The company prioritized the questions it received most frequently and considered often-used keywords in prominent components of the blog article–like the headline!  10 Things River Pools and Spas Did Right While Blogging These factors combined helped River Pools and Spas. Have you had similar success? Get any new ideas that you might start implementing on your blog? These CTAs are what helped River Pools’ blog subscribers eventually River Pools knew it was best to target easier keywords when just getting started, and very specific words–or long-tail keywords–worked best. For example, ‘vinyl liner pools’ was a long-tail term the company targeted. filter down the sales funnel 1) Got rid of PPC and decided to focus on earned traffic through blogging. Topics: “, received 20,359 page views and 84 inbound links, the highest numbers for both categories in River Pools’ blogging history. 3) Blogged consistently, writing two posts per week. This consistency held subscribers’ interests and engaged new subscribers. By having an ongoing stream of published content, it also increased the probability the company would get found online. 9) Encouraged conversation by responding to all comments–even negative ones. 5) Optimized for long-tail keywords. successful business bloggers ? Blog Optimization and River Pools and Spas RPS understood that blogging is hard work. Team members compiled a list of topics or questions they could answer and rotated who would publish what article next. This company is a great example of an organization that uses organic search Fiberglass Pool Prices: How Much is My Pool Really Going to Cost? Subscribers noticed the frequency that RPS responded and felt welcome to share their ideas too, creating a collaborative environment. 2) Used its blog to educate many potential customers at once. publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers. In the early days–when pool companies weren’t Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 4) Used questions from prospects and customers as fodder for blog posts. to its benefit. But what were the decisions that RPS made that set themselves up as River Pools blogged on the domain that also hosted its company website so that all inbound links to blog articles also gave SEO credit to the primary domain. That way, non-blog website pages could rank well too. Before blogging, many people would call the company simply to ask for pool information. Without knowing if these people had any intention of buying, these one-on-one conversations were not leading to sales. By educating many potential customers at once through the blog, RPS could now funnel people through the sales cycle. 6) Made sure its blog was on the same domain as its website. 7) Shared blogging responsibility throughout a team. –the cost-effectiveness was relatively high. As more competitors utilized paid search, pool-related keywords became more and more expensive. For River Pools and Spas, this meant it was time to focus on organic content and traffic.last_img read more

Top 4 Personal Branding Myths Debunked by @DanSchawbel on [@InboundNow #28]

first_img Why you should think about Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What Is Personal Branding? “The internet is very interesting because it is kind of like the law of attraction. If you really put the true you out there and define who you are, who you serve, and what makes you special and unique, then those types of opportunities are going to come directly to you.” , and more. He’s been in the Dan Schawbel joins us for another exciting episode of Inbound Now, HubSpot’s On “Owning” the First Page of Google Results for Personal Branding Inc , companies are using social networks and search engines The New York Times , to learn more about the latest technologies and how to leverage them to grow your brand. Digital Media 3.0 Myth: Online influence isn’t important. . 30 Under 30 list. He also runs his own agency, Debunking personal branding myths Research shows that Establishing a personal brand and putting it out there online allows you to attract the type of opportunities you’re after. It also lets you be totally comfortable when networking because you’ll be communicating the same message in-person. Personal Branding Myths Millennial Branding Me 2.0 , building a personal brand How personal branding has changed over the years Contest Ends July 13th Fast Company How Dan got to the point where he essentially owns the first page of Google results for “personal branding” Enter to win a Copy of Dan’s , and the more visibility you’ll get. Also, when you become the expert for a smaller group of people, you’re the authority that the media will call on for that information. Myth: Personal branding is all about job-seeking. Follow the three steps below to enter to win a copy of Dan Schawbel’s Book “Me 2.0: Build a Powerful Brand to Achieve Career Success” Myth: Personal branding and image management are the same thing. He did “the basics” for six months. He started out by writing 10 to 12 posts per week. He commented on every blog he could find that mentioned personal branding. He wrote articles, which provided links back to his website. He networked with as many people as he could. , and he’s a professional speaker who travels all around talking about the topic of personal branding. . Myth: Personal branding is just tooting your own horn. He developed rank in search engines What exactly and who Businessweek Online influence matters now. You need to be able to build your own platform, gain followers, and become influential. If there are two candidates up for the same job and they have the same required skills, the person who is influential in their network is going to be more successful because they bring more than themselves to the table. They’re bringing a market that the company can tap going forward. He bought 45 domain names with that term in it. You have to find a balance. You have to give more than you receive. You have to balance contributing value and self-promotion. Figure out what’s right based on your audience. has called “the personal branding force of nature.” He’s been quoted in Personal branding is about finding what makes you unique and special in the marketplace, and then communicating that through different channels to the people you want to target. It’s not about mass marketing yourself. You need a website. It can be your name (claim your URL before someone else does), or you can brand yourself around a certain topic. Invest the time and money into creating a higher level website in order to stand above the millions of other sites out there. Dan has been following personal branding since 2006, and he notes that personal branding is embraced quite a bit more. While personal branding has been around for quite some time, it’s being pushed forward and made tangible by social media technologies. Everyone can have a platform and build their brand. Build Your Brand Online .”center_img If you want to find him elsewhere, just Google “personal branding” or “Dan Schawbel.” ! Dan is the author of Inc. Magazine Start small, choose a niche, and gain visibility. Once you’ve established yourself, you can bite off a larger market share. In this episode, we chat about: social media and inbound marketing podcast is “The way I started was, I was the ‘personal branding spokesperson for Gen Y.’ Then I became ‘personal branding expert’ when my expertise was more proven.” his blog How to build your brand online . His blog name, description, etc. include the term in it. His homepage includes the term 35 times. He was strategic about including the search term on his blog. “My number one goal when I first started out was to own the first page of Google. I wanted that to be my home page.” personal branding It’s also not just about seeking a job outside of your current company, or moving up the ladder. It’s about moving left to right and taking on special projects. View Other Episodes of Inbound Now Dan mentions the following Why Build Up a Personal Brand? How Personal Branding Has Changed Focus your efforts and find your passion from the get-go, and you’ll stand out. Me 2.0: Build a Powerful Brand to Achieve Career Success and on “The real basic thing is, you need your own website. You really need what a lot of people call a ‘home base.'” Me 2.0 “Commit to a topic as soon as you can, because that’s really going to help you out. It’s going to really focus your energy.” They’re not the same thing. Image management is about controlling your image to fit public criteria. Personal branding is about exposing what’s true and unique about you. Connect With Dan Online He . scaled the blog Here are the steps Dan took to essentially “own” the first page of Google results for the term “personal branding”: Narrow down your expertise. Don’t be just another social media guru or just another personal finance expert. The more you can narrow it down, the better you’ll social media technologies personal branding myths Originally published Jul 7, 2011 11:30:00 AM, updated July 03 2013 @DanSchawbel when it comes to evaluating candidates. So it’s not just about being out there, but also making sure you’re watching the messages you’re sending via your online activity. It’s more than that. It’s about establishing your career, connecting your passion with your expertise, and creating your own platform on top of that. , and take a look at his book, . He now has a team of writers. Dan focuses his efforts on writing for other sources, that then link back to the blog. Inbound Marketing Dan’s Most Important Piece of Advice Also, check out his event coming up, “No one can really copy you and who you are if you’re yourself. That’s something that I believe.” It’s empowering to stick it all on the line and announce who you are. “What I’ve noticed is, it’s being embraced on a much higher level, and it’s really driven by You can follow Dan on Twitter Topics: Click here to Subscribe to Inbound Now his bloglast_img read more

4 Tips for Truly Memorable Product Announcements

first_imgWho doesn’t like a good product announcement? Done well, announcements add color to an otherwise static month. They give us something to look forward to, and something to gossip about. They can also catapult a company to a larger stage. Here are a few ideas for planning out your next product launch or other company announcements.Download Now: Free Product Marketing KitDraw Out the SuspenseMake sure your announcement warrants it. There’s nothing more deflating than a big build up for a little announcement. Use the suspense tactic to lead into a major product announcement, new partnerships, or big events.Get the timing right. Don’t give too much lead time to your announcement, or your supporters will lose interest. Increase the frequency of hints and sneak peaks as you draw closer to the announcement.Leverage social media. One of the best ways to drop hints is through your social media channels. There’s nothing more intriguing than a tweet like, “Something big is in the works… can’t wait for the world to see!”Tell Your Most Loyal Supporters FirstFor announcements that aren’t as highly secretive, seek out a small group of your best customers and brand advocates and provide them with advanced notice. If you’re launching a product or service, let them be the first to try it out and provide feedback. If you are throwing an event, host them for an exclusive dinner or give them a space to interact with each other. Fans are your best assets and should be empowered to help shape your product and speak on your behalf.Pick the Right Channel for the Initial AnnouncementChoosing the right channel to make the initial announcement is of critical importance. In doing so, think about the priorities of your particular launch. If there is a visual element to your announcement, think about holding an in-person event, a webinar, or creating an online video. If the speed at which the news spreads is the most important thing, think about announcing it on Twitter, your blog, or Facebook. This year, for example, we’ve seen an increase in political candidates talking to Twitter to announce their candidacies. If you care most about media exposure, reach out to a journalist you respect and offer them an exclusive. Finally, if the announcement will have a direct impact on your existing customers, make sure that your first step is to connect with them through email or some other personal outreach.  Be AgileYou never know how announcements are going to go until you are smack in the middle of them. Be prepared to handle any surprises that could come your way, and react to them. A few plan Bs to have:If the Story Leaks: Try as you might to prevent leaks, sometimes news gets out ahead of time (we’re looking at you BostInno 🙂 ) When this happens, move quickly beyond the surprise and make the most of the occasion. Correct any inaccuracies and prioritize getting a communication out to your customers as soon as possible. Then run with the story. Make yourself available to answer any questions and invite bloggers or journalists in. If you had a launch event planned, turn that event into a celebration. If the Announcement Doesn’t Go Over Well: Particularly if you are dealing with a new product or service, there’s always a small risk that the public won’t like what you’ve released. If this happens, try not to have a knee jerk reaction. Listen to the concerns you’re hearing, and open up more channels for feedback. Communicate any changes you are making in response.If Your Site Goes Down: If you run into technical problems on the day you’ve released your news, don’t panic. Designate a core team to be ready and responsive if there is any trouble with your website. Use every other channel possible to communicate the announcement and the work being done to fix the technical problem. Don’t forget to breathe!The most important element in getting announcements right is to let your genuine enthusiasm shine through. You should be passionate about the work you do (If you’re not — we’ve got a solution for that too). Make sure your audience is able to feed off of that excitement.By the way, speaking of announcements, HubSpot might a few more left up its orange sleeves yet… but you’ll have to stay tuned.  How else can you make your product launches and company announcements truly memorable? Product Marketing Originally published Oct 14, 2011 3:35:00 PM, updated August 29 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Make Customer Experience the Heart of Your Internet Marketing Strategy

first_img Originally published Aug 8, 2012 12:30:00 PM, updated October 20 2016 Marketing Strategy Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Here’s a question for you: How much does customer experience factor into your marketing strategy?If customer experience (CX) is a new concept for you as a marketer, think of it as the overall experience a customer has with a partciular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use, and even advocacy of that brand. In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels — your website, landing pages, email communications, mobile interactions, social media participation, etc. That’s the increasingly important subset of CXM, something called “Digital Experience Management.” In other words, customer experience is way more than just a friendly voice on the phone.To deliver an excellent customer experience, you have to think like a customer, or better think about being the customer. But how do you “be” the customer when you’re, well, not? There are three “Be’s” to consider that will help you deliver a superior digital customer experience: 1) Being relevant, 2) Being consistent, and 3) Being iterative. Let’s learn more, shall we?How Marketers Can “Be” Their Customers1) Be Relevant: Creating relevant marketing requires an understanding of your customers so that you can present them with the right content, at the right time, so they convert and take the next step with your company. And being relevant requires a deep understanding of not just your buyer personas, but the customer journey — from how future customers find you, to how you sell and market to them, to how you support and service them when they’re finally a customer of yours. Relevancy is the backbone of any successful company.2) Be Consistent: Today, most marketing is organized around specific digital channels — web marketing, email marketing, social media marketing. But your customers don’t see these as marketing channels like you do; they only see your company. Marketers must put the customer at the center of their focus, designing a consistent experience for them that bridges across channels.3) Be Iterative:  Focusing on customer experience means putting the right processes in place to understand customer behavior, and make improvements to digital channels through constant optimization.Now that we understand how to put ourselves in our customers’ shoes to create a better experience, let’s take a look at how to apply these concepts to our critical digital channels. Let’s learn how to be relevant, consistent, and iterative so we can deliver a memorable customer experience!Creating an Excellent Customer Experience on Your WebsiteWebsites have evolved far beyond being an online company brochure. Your website serves as the central hub for all your sales, marketing, and customer support efforts, and must address the needs of all audiences accordingly. It should help advance a visitor from lead, to customer, to happy and dedicated customer by providing every visitor with the right content at the right time to incite the proper action. And here’s how to do it.1) Be Relevant: Throughout the digital customer journey, you learn lots of implicit (learned) and explicit (stated) data that can help you deliver more relevant content on your site. In fact, you start learning about your customers from their first visit to your site! Here are some of the ways you can deliver relevant content on your website:Site behavior: What your customers do while on your website e.g. how often they visit, previous conversions, and top pages.Visit Source: How, where, and when someone got to your website e.g. referring domain, search term, location, time of day, etc.Social graph: Behavior on social networks like Facebook and LinkedIn.  In fact, according to eConsultancy research, 88% of companies say social graph personalization generates results.Customer data: This includes data from your sales and marketing databases, like HubSpot and — just take a look at all the rich data you can see from integrating your marketing software and CRM!2) Be Consistent: For companies to provide a consistent experience on their website, they must stop organizing marketing into functional silos like web, email, and social media, and instead embrace the fact that the customer journey weaves its way in and out of all of them.  So keep your website in sync with the messages being presented across all channels. For example, HubSpot recently hosted #PinterestDay, which as you can imagine by the hashtag and theme of the day, occurred largely on social media. But the website wasn’t ignored — if you visited their blog, you would have found Pinterest-related content that aligns with that theme. Oh, and it was in your inboxes, too, as they coordinated an email marketing campaign for the day, too.3) Be Iterative:  When marketers think about analytics, they most often think about web analytics, which provides a high level view of website performance against general metrics like page views, unique visitors, and bounce rates. But marketers thinking about digital customer experience need to be more focused on measuring and optimizing business outcomes, like leads, donations, downloads, and registrations. Marketing analytics provides insight into the metrics that move the needle on the website and tie investments to the ultimate goal for most companies — generating revenue.  Creating an Excellent Customer Experience on Your Landing PagesLanding pages are a great way to convert visitors to leads, because they have a higher conversion rate than the homepage. Makes sense, since they serve a focused message targeted towards a specific audience, right? Let’s apply our three “Be’s” to landing pages, too, since they’re such a critical part of our marketing.1) Be Relevant: For landing pages, being relevant means delivering the content that a visitor expected to get upon arrival. Whether they came to that landing page from a paid search ad, an email offer, or a call-to-action at the end of your blog post, the copy that got them there promised something. Are you holding up your end of the bargain? Or are you pulling a bait and switch? If the content on a landing page doesn’t match the original offer that drove the click, it’s likely that your visitor will navigate away.2) Be Consistent: Consider how a visitor arrived on your landing page. Did they come from email, for example? Then they might be trying to convert on your landing page on a mobile device. Is your landing page optimized to provide an equally excellent user experience from inbox to landing page? Consider not just whether your landing page fits on a smaller screen without making scrolling necessary, but how long your landing page form really needs to be to get the information you need.3) Be Iterative: Landing pages are perfect candidates for iteration through A/B testing. Also called split testing, A/B testing provides a way for marketers to test different ideas about content, design, form fields, CTAs, and more to see if they improve conversion rates. And instead of making those changes based on hunches, A/B testing uses a scientific approach to ensure your changes are based on data — you know, what your leads and customers really want.Creating an Excellent Mobile Customer ExperienceIt isn’t enough for your digital marketing to be “mobile friendly.”  Instead, you must deliver experiences that are best suited to the way visitors use different devices and screen sizes.1) Be Relevant: Creating a relevant mobile experience isn’t much different than creating a relevant web experience … except that you have to create it on a tiny little screen. Mobile optimization is becoming more and more critical for marketers to prioritize in their marketing strategy, but it’s also just one more thing to worry about on an already long to-do list for marketers. So if you’re struggling to prioritize how to optimize your company’s presence for mobile devices, start by optimizing for the devices your audience uses the most to consume your content. And remember that mobile optimization extends beyond just your website, but to your email marketing messages, too.2) Be Consistent: Try to create a mobile experience that’s similar to your desktop experience. Don’t consider this a time to try out designs out of left-field. You’ll have to make some tough choices about what to eliminate (or in some cases, what to add) considering the mobile browsing experience doesn’t afford the level of detail the desktop experience does, but any changes you make should never interfere with the user understanding that they are, in fact, on your company’s website.3) Be Iterative: As you’re designing a mobile site or optimizing your emails for mobile, it only affords more opportunities for A/B testing to make improvements. Mobile marketing is relatively new ground, so best practices are still burgeoning. If your emails are suffering poor click-through rates from mobile readers, consider testing a new layout. If your landing pages are suffering poor conversions from mobile visitors, perhaps you need a shorter form.Creating an Excellent Customer Experience in Your Email MarketingSpeaking of email marketing, any marketer worth his or her salt knows that it sure ain’t dead … it’s alive and kicking! And considering how protective we all are over our inboxes, it’s more important than ever to create a stellar email marketing experience for our readers. Here’s how.1) Be Relevant: The MarketingSherpa Email Marketing Benchmark Report indicates that 65% of respondents find the delivery of highly relevant content to be a very significant challenge, and another 30% find it somewhat significant. That’s not good. Delivering highly relevant content to email inboxes is critical for high click-through rates, high delivery rates, and low unsubscribe rates, so if you can do one thing for your email marketing today … it’s to segment those lists! Once you’ve segmented your email lists, start mapping relevant content to each list segment so your contacts are getting the best content for them and the best time they can receive it.2) Be Consistent: When generating your opt-in list, ensure that you clearly state how, when, and what your contact is signing up for upon subscription. This will not only set proper expectations — expectations that can be reaffirmed in a welcome email that also serves as a double opt-in opportunity — but decreases the chance that you’ll be marked as SPAM later down the road or suffer an unsubscribe because readers didn’t understand what content you’d be sending, and at what frequency. And most importantly, you have to actually maintain that type of content and sending frequency!3) Be Iterative: Like landing pages, marketers must build a continuous optimization plan into their email marketing. If you think A/B testing is reserved for pages on your website, you’re missing a huge opportunity to improve your email marketing results! Start testing your email’s layout, length, messaging, subject lines, sender name, call-to-action, and more to find the secret sauce that works for you.Creating an Excellent Customer Experience on Social MediaIf you build it, they will come. Except with social media, they’ll come whether you’ve built it or not. That’s why smart marketers are taking control of their social media presence, and finding exciting new ways to engage with prospects and customers. Here’s how you can always keep the customer in mind when managing your social media presence.1) Be Relevant: Stephen Covey once said, “Seek first to understand, then to be understood.”  This is especially true in social media, where to be relevant you must first find the places where conversations are happening about your company or solution. Then, you can engage by providing relevant content. In other words, don’t spend your time on Facebook if your audience is on Quora and LinkedIn. And once you find that audience, take the time to listen to what they want and become a trusted member of the community — and that can only happen by providing relevant, helpful content on a consistent basis.2) Be Consistent: Integrate your social media presence across all your marketing channels. If someone’s following your company on Facebook, for example, there’s a good chance they already are, or will soon be, opted in to receive email communications from you. Or read your blog. Or follow your company on LinkedIn. That means if you’re not including social share and follow buttons across all of your marketing channels — even your other social media channels to promote your other accounts — you’re missing a huge opportunity to create an integrated experience for your customers.3) Be Iterative: Close the loop on social media marketing by monitoring the ROI around your social media activities. Most marketers know they “should” be on social media … they’re just not totally sure what they’re doing there. If you use closed-loop marketing software, however, you can see exactly how effective your efforts are, by tracking what content on which social networks drives traffic, leads, and customers.Be Relevant, Consistent, and Iterative with Hubspot and Ektron. Today, Ektron and HubSpot are partnering to deliver a Digital Experience Management solution, which combines Ektron Web Content Management with HubSpot’s all-in-one marketing product. The new solution was built on the HubSpot API, and combines the best of Ektron and HubSpot.This guest post was written by Tom Wentworth. Tom is the chief marketing officer at Ektron, a provider of web content management software. You can follow him on his blog, or on Twitter @twentworth12. Image credit: ganesha.isislast_img read more

10 Do’s and Don’ts for Using Stock Photos in Your Marketing [SlideShare]

first_imgHow does stock photography work?Stock Photography websites are directories of photos that can be purchased for use on your own site. Stock photos can add visually interesting and compelling content to your marketing without the added design or outsourced photography needs.Free Download: How to Use Photos in MarketingStock photos get a lot of hate. Most of time, the annoyance makes sense. Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then when you see them thrown in randomly in someone’s blog post or website, you cringe a little inside.But really, stock photos aren’t all bad if you can use them in the right way. They can add visually interesting and compelling content to your marketing. They take out some of the design or outsourced photography you might need to build into your budget. And they can be pretty quick visual content solutions in a pinch. (HubSpot customers — get access to 60,000 totally free Shutterstock photos right within your portal by clicking here.)Unfortunately, most post aren’t talking about how to properly use stock photos … so our social media manager, Brittany Leaning, decided to help. Flip through the SlideShare she created below to get a few do’s and don’ts for using stock photos in your marketing: Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 10 Do’s and Don’ts for Using Stock Photos in Your Marketing from HubSpot All-in-one Marketing SoftwareSee? Using stock photos the right way can be effective. Now that you know the do’s and don’ts of using stock photos in marketing, want to show the world your skills? Download three free sets of stock photos (general, business, and holiday) and get to work!What other stock photo best practices would you suggest? Share your ideas with us in the comments below!center_img Originally published Oct 25, 2013 8:00:00 AM, updated September 05 2017 Imageslast_img read more

5 Ways Marketing Can Help Sales Through a Tough Month

first_imgA company won’t survive if it doesn’t meet its revenue goals. That’s why revenue isn’t just the sales team’s problem — it’s every department’s problem. An effective marketing team will set up the sales team for success by generating valuable leads and nurturing them until they’re ready to be passed to sales reps.But the partnership doesn’t end there. When the sales team is struggling to make its goal towards the close of a tough month, marketers shouldn’t just stand around and twiddle their thumbs. They should get in the trenches and help their colleagues any way they can.When the going gets rough, Marketing should have Sales’ back. Not sure how marketers can support salespeople when it gets down to the wire? Here are five ideas for how to support reps during crunch time.5 Ways Marketing Can Help Sales1) Jump on a call.Are you a product expert? Get on a call. An industry veteran? Get on a call. An influential executive? Get on a call.Depending on a prospect’s needs, one of the best ways you can help a rep struggling to close a deal is by joining a call and sharing your perspective. Consider setting up a system that allows sales reps to book people in the marketing organization or other departments based on their expertise. Sometimes all it takes to get a contract signed is 10 minutes with a subject-matter expert.2) Do a demo.Towards the end of the month, a rep might be so swamped that they can’t keep up with all their prospects. In this case, volunteering to give a demo is akin to a godsend.Conducting a demo is also helpful if a prospect has technical questions that surpass the sales rep’s knowledge. If you’re a product expert, guiding or joining a demo can significantly accelerate the decision process. (Read this post for tips on how to give a great demo.)3) Introduce prospects to customer references.Maybe a prospect just needs to check your references before signing on. If Marketing sets up a shared document or calendar listing customers who are available to chat, sales reps can easily connect prospects with references. If Marketing does the legwork in identifying customers and managing their schedules, Sales can bring in the deals.4) Crowdsource answers.Occasionally, a prospect will have a question that the sales rep can’t answer. In these scenarios, it’s very helpful for a marketer to track down the correct response on the rep’s behalf so they can keep selling. A smart way to do this is to set up a dedicated email address sales reps can send their toughest questions to, monitored by someone from the marketing team.5) Show love on social.Who doesn’t like getting a shoutout on social? If a deal wavering in the balance might benefit from a little public recognition, implore your social media manager to send some love the prospect’s way. Highlight a recent company accomplishment, or help get the word out about a new initiative. Any way you can use your social reach to help your prospect achieve their objectives will be much appreciated. In addition, a social shoutout demonstrates the level of support and care the prospect can expect if they become a customer.Growth is a team sport. At the end of the month, it doesn’t matter if you’re in marketing or sales: Everyone is on the same team working towards the same goal. Make sure your sales organization knows they can count on Marketing when the going gets tough, and they’ll have your back when the situation is inevitably reversed. Originally published Jun 4, 2015 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing and Sales Alignmentlast_img read more

How to Write a Review in iTunes [Quick Tip]

first_img Online Reviews 7) Hit “Submit.”Note that you probably won’t see your review appear right away. According to Apple, “Your review might need to be approved before it’s published, so it might not appear immediately.”How to Write an iTunes Review on an iPhone1) Open up the right app for what you want to review.Unlike on Desktop, you can’t just review your podcasts, shows, albums, and apps through the iTunes Store. Instead, you have to navigate to certain apps first. Here’s where you need to navigate depending on what you want to review:Review a Podcast = Podcasts AppReview an App = App StoreReview Music, Movies & TV Shows = iTunes StoreReview a Book = Books App2) Tap the “Search” button in the bottom navigation.3) Type in the name of the item you’d like to review, and select it from the search results.4) On the item’s listing page, tap “Reviews.”5) Tap “Write a Review.” If you’re not signed in yet, Apple will prompt you to sign in. 7) Write your review. A few things Apple suggests you keep in mind:Your review must be under 300 words.Apple doesn’t edit reviews, so make sure your grammar and spelling is correct before submitting.Avoid the following things:Single-word reviewsBad languageContact information (email addresses, phone numbers, etc.)URLsTime-sensitive materialAlternative ordering informationComments about non-product related issues such as service and support, resellers, shipping, sales policies, other Apple partners or Apple topics not directly related to the product’s features or functionality. Topics: Every time I subscribe to a new podcast or download a new app I have a moment of panic. Is this show or app really going to be worth my time? I’m giving up valuable space in my phone for this. Do I really need this in my life?When that moment of worry sets in, I turn to one thing, and one thing only: the show or app’s reviews. If it’s passed the litmus test of countless other people, I’m sure I’ll be fine. Fast-forward a few months. That podcast or app I worried about? It’s now a favorite of mine. I talk about it over cocktails with coworkers … yet never actually write a review to help someone else make the “to download or not to download” decision. If you’re like me — the review-seeker but never the review-maker — this post is for you. Turns out, writing a review isn’t that hard — you just have to follow a few specific steps.Check the post out to see just how easy it is to write review on your Mac/PC or your iPhone — and then go on over to your favorite show or app and put your newfound knowledge to work. Not only will you be giving other users valuable information on which to make better decisions, but you’ll also be giving the creator valuable feedback on which to iterate. Win-win, amirite? Note: I’ll be using our podcast, The Growth Show, as an example throughout the post, but the same principles will apply regardless of what you’re reviewing. How to Write an iTunes Review:Open up the iTunes Store.In the search box, type in the name of the podcast, show, movie, TV show, book, or app you’d like to review.Click on the correct item in the search results to be taken to its iTunes page.On the item’s iTunes page, choose “Ratings and Reviews” from the top navigation.Click the button, “Write a Review.”Write your review.Hit “Submit.” Originally published Feb 10, 2016 6:00:00 AM, updated December 04 2017center_img How to Write an iTunes Review on a Mac or PC1) Open up the iTunes Store.2) In the search box, type in the name of the podcast, show, movie, TV show, book, or app you’d like to review. 3) Click on the correct item in the search results to be taken to its iTunes page. 4) On the item’s iTunes page, choose “Ratings and Reviews” from the top navigation. 5) Click the button, “Write a Review.”If you’re not signed in yet, Apple will prompt you to sign in. 6) Write your review.A few things Apple suggests you keep in mind:Reviews are limited to 300 words. Apple does not edit reviews, so triple check your spelling and grammar before submitting them. Avoid the following things:Single-word reviewsBad languageContact information (email addresses, phone numbers, etc.)URLsTime-sensitive materialAlternative ordering informationComments about non-product related issues such as service and support, resellers, shipping, sales policies, other Apple partners or Apple topics not directly related to the product’s features or functionality. 8) Hit “Send.”Note that your review may take a few hours to show up in iTunes.And that’s it! In just a few minutes you can help your fellow fans make better decisions about what they listen to, watch, and play — and help your favorite podcasts, shows, and artists get the info they need to improve.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 of the Greatest Creative Collaborations of All Time

first_img Originally published Mar 13, 2016 9:00:00 AM, updated February 01 2017 Co-Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.In a 2013 article in Forbes, contributor Ruth Blatt wrote about why “supergroups” — bands comprised of independently successful artists — so rarely work out when such an assemblage of talent should otherwise predicate success.  She wrote: “The problem with the additive assumption underlying ‘supergroups’ is that it does not account for the process losses that come from egos, quirks, over-confidence, sense of entitlement, and the expectation to lead that stars bring to the team. And it doesn’t account for the skills required to build synergy on the team. Talented individuals need other-focused people around them who will support them and put up with their quirks.”In other words, Blatt is asserting that great collaborations do not originate from just throwing equally talented individuals on a project, but rather the coming together of both talent and complementary personalities. Done right, the collective will stands to achieve more than any one individual.Yet, when we think about those that have accomplished a great deal, be it in film, music, art, or advertising, how often do those thoughts drift to the individual rather than the group? In the U.S. especially, we’ve come to cherish rugged individualism — the auteur director, the leader singer who sheds the boy band and becomes a best-selling solo artist, the renegade creative director (i.e., Don Draper). Teamwork doesn’t strike the same cultural cord as blazing one’s own trail, and even when we do celebrate collaborative accomplishments, we categorize the contributors as “superstars” or “role players.” And that’s wrong. It’s time we celebrate the team, which can accomplish so much more. Below is our attempt to shed light on the best creative collaborations of all time. 7 of the Most Creative Matchups1) Andy Warhol and Jean-Michel BasquiatIn the book Warhol: The Biography, former Warhol assistant Ronny Cutrone described the relationship between Warhol and Basquiat as: “It was like some crazy art-world marriage and they were the odd couple. The relationship was symbiotic. Jean-Michel thought he needed Andy’s fame, and Andy thought he needed Jean-Michel’s new blood. Jean-Michel gave Andy a rebellious image again.”Starting in the mid 1980s, Warhol and Basquiat produced numerous works, experimenting with a type of collaborative art in which one (usually Warhol) would begin a painting, and the other would add to it, passing it back and forth until a completed project was agreed upon. Stylistically, the paintings were a departure from what either had — or most likely would have — accomplished prior to teaming up. Eventually, their efforts were exhibited by the Tony Shafrazi Gallery in New York.Source: Vulture2) Paul McCartney and John LennonThere are numerous musical duos that could be considered great collaborators — Mick Jagger and Keith Richards, Johnny Cash and June Carter, Simon and Garfunkel — but no pair stands taller than the creative force of Paul McCartney and John Lennon. Highly competitive, the duo frequently challenged one another. John would write Strawberry Fields, and Paul would respond with Penny Lane. It was a relationship of one-upmanship that pushed each of them to be their creative best. Without each other, whose to say the Beatles would have become, well, the Beatles?Source: Wikipedia3) F. Scott Fitzgerald and Zelda FitzgeraldCommon thought holds that F. Scott Fitzgerald was a literary titan, writing classics such as The Great Gatsby and This Side of Paradise, while his wife, Zelda, was the less talented of the pair — her accomplishments as a writer were buoyed only by her husband’s immense fame and talent. Common thought is wrong.Zelda helped edit and craft Fitzgerald’s work, including suggesting the title of The Great Gatsby. She penned numerous works, including Save Me the Waltz, and she published essays under her husband’s name, meaning that some of the literary gravitas associated with F. Scott is actually owed to her. Source: NPR4) Harry, Albert, Samuel, and Jack WarnerThe four brothers founded Warner Brothers, the famous motion-picture studio, and shortly thereafter introduced to the world the first genuine “talkie,” changing film-going forever. Knowing their talents, they divided themselves across the different facets of the business, with Harry as president and in charge of the New York headquarters, Albert as treasurer and head of sales and distribution, and Sam and Jack leading the studio in Hollywood.Together they revolutionized cinema, popularizing the gangster genre with films like Little Caesar (1931) and Scarface (1932) and producing some of the most notable movies to come out of the Golden Age of Hollywood, including The Maltese Falcon (1941), Casablanca (1942), and A Streetcar Named Desire (1951).  Source: Wikipedia5) Ed Catmull, Steve Jobs, John LasseterThough more closely associated with Apple in the minds of the general public, Steve Jobs’ collaboration with computer scientist Ed Catmull and producer and now chief creative officer John Lasseter led Pixar from being a relatively fledgling film studio to the gold-standard in cinematic computer animation.  Beginning with the first computer-animated feature film, Toy Story, in 1995, Pixar created some of the most beloved animated films and characters of all time, winning seven Academy Awards for Best Animated Feature along the way. They include Finding Nemo, The Incredibles, Ratatouille, WALL-E, Up, Toy Story 3, and Brave, two of which –Toy Story 3 and Up — were also nominated for Best Picture.Source: Disney6) Steven Spielberg and John WilliamsNext up is the creative duo of Steven Spielberg and John Williams. With Spielberg at the directorial helm and John Williams composing accompanying scores, the two have created some of the most iconic moments in cinematic history. Together, they brought moviegoers such classic theme music from Jurassic Park to Indiana Jones to Jaws. 7) Helmut Krone, Julian Koenig, and William Bernbach When tasked with marketing the smaller Volkswagen Beetle to an American market that loved their automobiles big and fast, copywriter Julian Koening teamed with art director Helmut Krone under the supervision of William Bernbach to create one of the most iconic advertisements of all-time: Think Small.Each of them nailed their respective tasks — Bernbach’s leadership, Koenig’s clever wording, and Krone’s spectacular design — to great effect, and the result was nothing short of a revolution in advertising. For a detailed breakdown on what made the advertisement so genius, we recommend you read Ad Age’s countdown of the top 100 campaigns of the 20th century, where Think Small tops the list.  Source: Ad AgeWhat creative teams have inspired you? Let us know in the comments below!last_img read more

104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

first_img Topics: Email Marketing Originally published Jan 31, 2017 6:00:00 AM, updated May 10 2018 As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease — even if they’re using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in over a year, your emails are probably getting stale.Whether you’re an email marketing veteran or are just getting started, you may be operating under certain common misconceptions about email that have been disproved by research. Even worse, your email may be getting dull due to a lack of experimentation or inspiration. Maybe you’re aware that it’s time to switch up your email marketing, but it can still be hard to know where to begin.Click here to download our free ebook featuring 104 email marketing myths, experiments, and inspiration.HubSpot and SendGrid are here to help. We’ve joined forces to jumpstart your effort to redefine your email program. In doing so, we created a guide with over 100 rigorously-researched tips on how to avoid common misconceptions, figure out what works for your audience, and bring new inspiration to your email program. Inside, you’ll find:Facts to help you push past the newest and most stubborn email marketing mythsTest and experiment ideas you can use to optimize your email campaignsTips and inspiration to help you identify ways to keep your emails fresh and engagingExtra juicy pro tips you can share with your network with one clickClick here to download 104 Email Marketing Myths, Experiments, and Inspiration Don’t forget to share this post!last_img read more

Statement from Rep VerHeulen on opposition of HB 5013

first_img Representative Rob VerHeulen (R-Walker) released the following statement regarding his “no” vote on House Bill 5013, which failed to pass the Michigan House. House Bill 5013 seeks to amend Michigan’s auto no-fault system. “It is long past time for Michigan’s drivers to get a break on their auto insurance rates. I remain committed to finding a solution that will truly lower auto rates. Unfortunately, this bill has a number of major shortcomings and I could not, in good conscience, vote for this measure.“Instead of focusing on government-mandated rates that try to entice the consumer to lesser coverage, the Legislature should focus on addressing fraud, costly attendant care policies, and increasing transparency within the auto no-fault system. These measures would offer consumers more protection than this proposal.“As someone who has always supported free markets, I am extremely wary of any bill which imposes price fixing or mandated fee schedules on services between private entities. West Michigan is home to incredible organizations, such as Hope Network and Mary Free Bed, which provide the community with vital health care programs. I am not willing to adopt a government mandated fee schedule that could devastate programs that so many in our community rely on.“I applaud the efforts of the bill sponsor and the Speaker to address auto no-fault reform. However, I could not support this bill. I stand committed to work with all interested parties to develop a plan that benefits all Michigan residents. There are a number of reform bills pending before the Legislature that I support. I think it is time to move forward reviewing each of those reform measures on their own merits.” 03Nov Statement from Rep. VerHeulen on opposition of HB 5013 Categories: VerHeulen Newslast_img read more