2010 Magazine Ad Pages Down Less Than 1 Percent On Strong Second

first_imgWhile ad pages across 12 market categories tracked by Publishers Information Bureau were down less than a percent for full year 2010, they posted a 3.5 percent gain in the fourth quarter of the year (ad pages also grew in three out of four quarters in 2010).Six out of the 12 categories tracked posted gains. Magazine publishers may have been the second biggest beneficiaries from the automotive industry bailout, with ad pages in automotive magazines jumping 16.9 percent. General Motors Corp. led all automotive advertising in magazines, spending $385.4 million in 2010, up 56 percent from 2009, according to PIB. Toiletries and Cosmetics had the second biggest gain in pages, up 11.6 percent, followed by Financial, Insurance and Real Estate with a 9.3 percent gain. Direct Response Companies posted the biggest loss, down 9.3 percent in pages. Meanwhile, the magazine industry posted a 3.1 percent gain in ad spending for the year (PIB typically calculates revenue using full rate card and not accounting for discounts). Ad Page Performance for 12 Market Categories, 2010 versus 2009Toiletries and Cosmetics: +11.6%Food & Food Products: -3.5%Drugs & Remedies: -2.5 percentApparel & Accessories: 0%Retail: +1.5%Media & Advertising: -3.0%Automotive: +16.9%Home Furnishings & Supplies: +0.7%Direct Response Companies: -9.3%Financial, Insurance and Real Estate: +9.3%Technology: +2.4%Public Transportation, Hotels & Resorts: -9.5%Source: Publishers Information Bureaulast_img read more

The best lastminute Christmas gift is the Tile Mate for 16

first_img Share your voice Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. The Cheapskate Holiday Gift Guide 2018 Read more: The best gifts for 2018Read more: The best gifts under $50CNET’s Cheapskate scours the web for great deals on PCs, phones, gadgets and much more. Note that CNET may get a share of revenue from the sale of the products featured on this page. Questions about the Cheapskate blog? Find the answers on our FAQ page. Find more great buys on the CNET Deals page and follow the Cheapskate on Facebook and Twitter! How to save money on nearly everything you buy online 6 Bonus deal: Amazon is still offering Black Friday prices on a ton of Amazon devices, including the 2nd-gen Echo Dot for $20 and the third-gen for $30.If you don’t mind shopping on Facebook, though, Daily Steals has the third-gen Echo Dot for just $20 in your choice of colors. That’s the lowest price to date on this all-new Dot.See it at FacebookAlthough Daily Steals states that it will “ship within two days,” there’s no guarantee it’ll arrive in time for Christmas.I thought the second-gen Dot was a killer deal at $20 (and it is), but the third-gen for the same price? The latter is, after all, the best Dot yet.Bonus deal No. 2: Do not miss the 2018 iPad (32GB) at its lowest price ever: Just $229. Now playing: Watch this: The new Tile locators have replaceable batteries, meaning there’s no longer any reason not to get one. Tile Need a last-minute stocking stuffer? Or a cool gift for the person who has (almost) everything? I’ve got you covered.Today only, and while supplies last, Amazon has the new Tile Mate locator for $15.99, with free shipping even if you’re not a Prime subscriber.See it at AmazonThat’s one option. Another is the new Tile Pro in a two-pack for $44.99. I’ll explain the differences below.For those unfamiliar with them, the Tiles are Bluetooth-tethered locators. Pair one with your phone, then attach it to a keychain or something else that routinely goes missing. When you want to find that thing, just tap the Tile app and the Tile rings.Even better, if you’ve misplaced your phone (and it’s in range), double-press the Tile button to make the phone ring — even if it’s set to mute. There’s also a crowd-sourcing option that can help you recover items lost in the out-of-range wider world.These are both the updated Tile models introduced just a couple months ago. That means they have user-replaceable batteries (yay!) and improved Bluetooth range. Youget up to 150 feet with the Mate and up to 300 feet with the Pro.As gadget gifts go, I can think of few better ones — especially the Mate at just $16. (It’s normally $25.)Your thoughts? center_img 2:10 Amazon Comments 54 Photos Mobile Smart Speakers & Displays The best tech Christmas gifts for 2018 Tagslast_img read more

Way before Avengers Endgame the Marvel Cinematic Universe was a huge risk

first_imgFrom Infinity War to Black Panther to Captain Marvel, Marvel movies keep smashing box office records. As Avengers: Endgame opens to widespread critical acclaim and monster ticket sales, it could become the biggest movie event of all time. Yup, we seriously can’t get enough of Marvel movies.But although superhero adventures now seem like the surest of sure things, it seems strange to remember the very different origins of the Marvel Cinematic Universe. The MCU has expanded to 22 films, reinvented serialized movies, and made more than $18.6 billion at the global box office — but when it began a decade ago it was actually quite a gamble.Cast your mind back years before Endgame, before Thanos and the Infinity War snap, before the Avengers assembled…  Now playing: Watch this: The best moment from every Marvel Cinematic Universe… 18 Photos 4:23 Now playing: Watch this: Sphero Spider-Man 3 3:13 Inspired by the Marvel model, other studios have tried to create money-spinning cinematic universes of their own. Universal brought their classic monsters back from the grave with dubious success in The Mummy, while Marvel’s comic industry rival, DC, attempted to fast-track its own crossover with Justice League. But none has managed to capture the magic of the MCU.Marvel foreverAfter the success of the better-known names in the Avengers lineup, Marvel could have stuck to churning out Iron Man, Captain America, Thor and Hulk sequels. “A lot of studios would love to have four franchises they can keep doing sequels to,” as Feige puts it. “We specifically didn’t want to do that, because we wanted to keep bringing new characters to the forefront.” marvel-newsletter-signup-articlesClick here to sign-up for our new guide to all things Marvel.And so the Avengers paved the way for even riskier titles. Even among comic fans, who could name a single Guardian of the Galaxy before that movie came out? But by then, the Marvel brand was known as a mark of quality, even if you hadn’t heard of the heroes in question. As each new film dropped, left-field directing choices such as James Gunn, the Russo brothers and Taika Waititi turned out to be pretty smart gambles. When Black Panther exploded into theaters in 2018, it quickly rocketed past a billion dollars and become a genuine cultural phenomenon. Not the most obscure comic hero but not the best-known either, Black Panther was just the latest example of Marvel banking on a character that might have been considered a gamble 10 years ago.In March, Brie Larson’s Captain Marvel became Marvel’s first female lead, and there are plenty more popular comic characters where she came from. Namor, Ms. Marvel, Nova, Moon Knight and many others have yet to appear on the big screen. And after Spider-Man’s entry to the MCU, other well-known characters like the X-Men and Fantastic Four could be brought back into the fold following Disney’s deal with Fox.For now, Endgame brings the curtain down on the first decade of the MCU, causing us to bid fond farewell to some of the franchise’s founder members. Whatever happens next, let’s hope Marvel isn’t done taking risks.This article was first published in May 2018. 10 years ago today, the Marvel Cinematic Universe began. #IronMan pic.twitter.com/yKgEnCiyST— Marvel Entertainment (@Marvel) May 2, 2018 Preview • Sphero’s new voice-activated Spider-Man toy sure is chatty TV and Movies Watching the MCU movies in the perfect order I am Iron Man2008’s Iron Man, the first MCU film, was far from a guaranteed hit. For starters, the Iron Man character had never appeared in a movie or live-action TV show, putting him behind the likes of Spider-Man and the Hulk in terms of general public awareness. And the big thing at the box office back then was the gritty and grounded Dark Knight series, which self-consciously played down Batman’s more comic book-y elements. Colorful and fantastic movies like Green Lantern and Ang Lee’s Hulk were just as likely to flop as they were to hit big.As if that wasn’t enough, Marvel brought in two guys to head up Iron Man who were definitely unknown quantities. “In the late 1990s Robert Downey Jr. was uninsurable,” says box office analyst Stephen Follows, “making him unemployable to any production which wanted to get a completion bond.” Despite being an Oscar-nominated actor, Downey had never fronted a blockbuster like this — and neither had director Jon Favreau, the guy from Swingers, whose main directing experience was Christmas comedy Elf and a largely overlooked Jumanji semi-sequel.Multiple writers worked on drafts of the screenplay, only for Favreau to encourage Downey and the cast to improvise. The lack of a definite script didn’t initially impress co-star Jeff Bridges, who only relaxed when he decided to view the chaotic production as a “$200 million student film.”Troubled star Robert Downey Jr. and director Jon Favreau teamed up for the first MCU movie, released in 2008. Elisabetta Villa / Getty Images Ah yes, the money. Marvel had spent decades farming its comic characters out to other companies for TV and film adaptations, with mixed results. Even when a character hit big at the movies, Marvel didn’t necessarily see big returns. Spider-Man was off making money for Sony hand-over-webshooter, while the X-Men were raking it in for Fox. So in the 2000s, the folks at Marvel’s movie arm clawed back the film rights to their characters and borrowed a chunk of money from Merrill Lynch to make their own movies.Iron Man was the first of this new series of Marvel-made movies. “I really don’t know how people are gonna react to this thing,” Favreau admitted shortly before the film’s release. “This could be anything from a flop to … something beyond people’s expectations. You never know.” Share your voice Stan Lee dies at 95: A look back at his most iconic characters on screen As it turned out, Downey’s insouciant charm carried the movie. Premiering on April 18, 2008 in Australia and May 2 in the US, Iron Man delivered a combination of humor, spectacular visual effects and unapologetic comic book action that made it a sensation with fans and critics.More MarvelStill, Marvel movie boss Kevin Feige had an even bigger gamble in mind. In Iron Man’s final scene, Samuel L Jackson turned up as comic book superspy Nick Fury. Not only did this begin the trend for postcredits scenes, but it also set the stage for Marvel’s other superheroes to follow Iron Man onto the big screen.The Marvel Cinematic Universe was born.But it wasn’t all smooth sailing. Just weeks later, in June 2008, the second MCU movie The Incredible Hulk, opened to a lukewarm reception. According to Box Office Mojo, it remains the MCU’s weakest performer — and this was a character that mainstream moviegoers might actually have heard of. avengers253d1a1bcebbe6.jpgSolo outings for Captain America (Chris Evans) and Thor (Chris Hemsworth) paved the way for the Avengers to team up. Jay Maidment As Marvel’s disastrous 1986 Howard the Duck movie proved, Marvel’s comics are full of characters who could be just a little too out there for mainstream audiences. Even the most devoted superhero movie fan might have been puzzled to see familiar caped crusaders fighting alongside viking god Thor or mustachioed magician Dr Strange —  and that’s before you get to the real weirdos like Ant-Man, Groot and Rocket Raccoon.Hollywood often appears a bit embarrassed about the characters it brings from page to screen — look at all the black body armor replacing capes and tights in the X-Men and Dark Knight films, for example. But Marvel went all in on the colorful capers of its superheroes, from Captain America’s World War II origins to, well, just about everything in Guardians of the Galaxy.Marvel continued to perfect the MCU’s colorful, boisterous tone in 2011’s Thor and Captain America: The First Avenger. “God forbid those films had [flopped],” Feige told Entertainment Weekly, because each solo outing primed audiences for the next big gamble: bringing the heroes together.Avengers assembleIn 2012, the various heroes of the MCU met in The Avengers, shepherded by writer and director Joss Whedon. Crossover stories uniting multiple characters are common in comics, but rare in the movies — at least in recent years. “In the last couple of decades, traditional Hollywood studios have increasingly relied on sequels, reboots and remakes in order to provide what they hope will be sure-fire hits,” explains Stephen Follows. “What we’re seeing with Marvel is something else. They’re similar to a model Hollywood loved 80 years ago: the film series’ of the 1930s and 1940s.”nullThe Avengers line-up expanded until Infinity War starred more than 30 major characters. Marvel Of course, the bubble could burst at any moment. Black Panther, Avengers: Infinity War and Ant-Man and the Wasp all hit screens in 2018, followed by Captain Marvel, Endgame and Spider-Man: Far From Home in 2019. Plus, theatres are crowded by superhero shenanigans like DC’s Wonder Woman, Aquaman and Shazam!No wonder critics like James Cameron warn of superhero fatigue. Marvel has a way to go to beat the most prolific film series of the past, however: There were 64 films featuring the Durango Kid between 1945 and 1952, an average of more than 9 a year.Even if superheroes do start to lose their luster, the general industry trend of growing global box office spreads the risk of each new super-outing. “The first crop of MCU movies relied heavily on the domestic market,” Follows says. “But as time has progressed, the international market has increased in importance.” While Iron Man, The Incredible Hulk and Iron Man 2 made half their money in the US and Canada, by the time Spider-Man: Homecoming and Thor: Ragnarok hit screens two-thirds of their money came from overseas. Tags Comments Black Panther Marvel Thor Captain America Iron Man Filmmakerslast_img read more

Amazons Prime Video Channels Biz to Generate 17 Billion in 2018 Analysts

first_imgIn the U.S., Amazon’s Prime Video Channels currently provides a selection of 156 channels. Those include CBS All Access, WarnerMedia’s HBO, Cinemax, and Boomerang; Lionsgate’s Starz; PBS Kids and Masterpiece; Viacom’s Noggin and Comedy Central Now; Hallmark Movies Now; Lifetime Movie Club; Tribeca Shortlist; BBC/ITV’s Britbox; CuriosityStream; Cheddar; and AMC Networks’ Urban Movie Channel, Acorn TV, Sundance Now and Shudder. All movies and TV shows included with the subscriptions are available to watch on-demand, and many channels also provide live-streaming feeds.A huge advantage Amazon offers partners is massive scale: It currently has about 75 million Prime Video worldwide (including about 40 million in the U.S.) and is on pace to top 100 million by 2020, BMO’s analysts estimated. Amazon earlier this year announced that it had surpassed 100 million Prime members globally but hasn’t broken out numbers beyond that.In addition, Amazon removes friction from the OTT-subscription process, letting customers purchase access to a channel with a few clicks and by integrating the video services into a unified service available across several hundred devices.But there’s a tradeoff: Amazon takes anywhere from 15%-50% of the channel subscription fees (estimated to be 30% on average), with bigger players like HBO and Showtime gaining more favorable splits. That’s compared with those media companies keeping 100% for subs through their own, direct-to-consumer services. Plus, Prime Video Channels removes media companies’ direct customer relationship (and limits the data they are able to collect), the BMO analysts pointed out.Still, on a per-subscriber basis, media partners earn more from distributing their OTT services through Prime Video Channels than from deals in which their channels are bundled into traditional pay-TV or “virtual MVPD” internet services, like Sling TV, YouTube TV, DirecTV Now or Hulu With Live TV, according to BMO’s analysis.Meanwhile, Amazon is continuing to expand access to Prime Video — including with Comcast, the U.S.’s biggest cable operator. This week, Comcast began rolling out Amazon Prime Video to Xfinity X1 subs, which includes access most of the channels they subscribe to through Prime Video Channels (with the exception of HBO/Cinemax and CBS All Access because of the programmers’ contractual restrictions in their deals with Amazon). Amazon first launched the program in December 2015 as the “Streaming Partners Program” in the U.S. with about 20 partners, and has since expanded and rebranded the service as Prime Video Channels. The company has launched Prime Video Channels in the U.K., Germany, Austria and Japan. The BMO analysts identified France, Spain, Italy, Canada, and India as potential markets where Amazon could roll it out next.Context: For a company the size of Amazon — which analysts currently expect to record $232 billion in revenue in 2018 — the video channels wholesale business is small potatoes. But it’s growing. Amazon netted $200 million in revenue from Prime Video Channels in 2017; that’s projected to increase to approximately $1.1 billion by 2020, BMO’s Salmon and Lowden wrote. Eventually, Prime Video Channels could become an opportunity for Amazon to generate incremental ad revenue, they added. Popular on Variety Amazon doesn’t offer a “skinny bundle” of streaming TV channels — but its à la carte Prime Video Channels service is having a huge economic impact on the pay-TV business.According to new estimates from BMO Capital Markets, Amazon’s Prime Video Channels will pull in $1.7 billion of revenue this year, more than double from last year’s $700 million. That’s poised to grow to $3.6 billion in 2020 worldwide.Assuming the ecommerce giant shares on average 70% of the subscription fees, Amazon will pay out $1.2 billion in 2018 to Prime Video Channels partners — ballooning to $2.5 billion in 2020, the firm’s analyst predicted.“We believe [Prime Video Channels] is a material driver of standalone [over-the-top] subscribers for many entertainment companies,” representing anywhere from 25%-45% of total OTT users depending on the channel, BMO analysts Daniel Salmon and William Lowden wrote in the report. ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15last_img read more

Survey suggests 250 PSP 2 price point

first_imgWhile an official price for the PSP 2 (NGP) won’t appear from Sony for a while, we’re bound to get hints over the next few months as Sony shares details with its partners and retailers. One such hint has just appeared by way of a survey publisher Ubisoft commissioned.The survey was run by a research company called Toluna and is specifically aimed at gamers and the forthcoming gaming handheld. From what we gather it was trying to gauge interest in the new device, but did ask questions about price and hinted at what Sony’s new portable entertainment center is expected to sell for.Specifically, the survey states that the price of the PSP 2 3G is expected to be $350, while the Wi-Fi only version is considerably cheaper at $250. They can only be speculative, but possibly informed price points, in which case the PSP 2 could appear for the same price as the 3DS. If that’s the case is 3DS expensive or PSP 2 cheap?Based on the spec and feature list of the PSP 2, a $250 price point sounds like a bargain to us. It also works in Sony’s favor not only because it matches the 3DS on price, but also because it undercuts the 32GB version of the iPod touch by $50. While some may not class those two devices as operating in the same market, you can bet Sony (and Nintendo) are keeping a close eye on Apple and the App Store as a threat to their mobile gaming revenue streams.The PSP 2 has no official release date, but it has been suggested November 11 will be the date of the U.S. or European launch, and it could arrive in the West before Japan. For those wanting a Sony handheld now, you’ll be pleased to know that the PSP price was dropped to just $129.99 at the end of last month.Read more at Kotakulast_img read more