New York Media Uses Real Time Analytics to Gain 10 Million Uniques

first_imgAfter more targeted content is created, Tesser says, “We’re watching the numbers to see if we’re increasing the number of new visitors who are converted to return visitors, which is our holy grail.” As well as creating content based on user behavior, Tesser says the analysis also lends itself to targeted content creation based on outside sources.He says, “We’ll see that Google news is about to provide a story with a big hit; I’ll send something out to our editorial team right away. They’ll try to optimize the links that are getting the big hit from the Huffington Post or another source, and they’ll provide related links.” As digital properties look to grow user rates, more and more often companies are relying on additional tools to monitor audiences and create user relationships. New York Media has utilized the Adobe Online Marketing Suite, powered by Omniture, to do just that.New York Media began to use the Adobe Suite in 2007 for real time analytical tracking. In October 2010, New York Media saw three million unique users visit Vulture.com after relaunching in September 2010. Currently, the digital properties which include NYMag.com, blogs Daily Intel and The Cut, Vulture.com and Grubstreet.com, as well as Menupages.com, see up to 10 million uniques a month. The blog links are on NYMag.com’s home page, and are listed on a drop down menu under “Blogs” in the top left of NYMag.com’s home screen. Grub Street can also be found on the home page of MenuPages.Jon Tesser, manager of audience analytics with New York Media, explains that the Adobe Suite has allowed NY Media “to segment the audience in ways we haven’t been able to do before.” Tesser is able to see regular visitors and what they are clicking on, as well as to identify where new visitors are entering NY Media’s sites from (be it a Google search, a social media share or elsewhere) and what they’re doing. Tesser says, “By understanding that, we can create more content from what they’re looking at.”center_img Reporting time has also been reduced by 98 percent, due to an Adobe Suite feature called the Report Builder. By changing two dynamic data fields in the Omniture system and clicking “refresh”, the system will update a report without having to enter a new set of numbers. Meanwhile, Vulture.com has seen bounce rates reduced by 56 percent and traffic rates to the site double.last_img read more

Get a year of RemotePC for 695 save 90 percent

first_img Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. The Cheapskate 11 Share your voice Once connected to a remote PC, it’s like you’re sitting at a faraway keyboard. Amanda Kooser/CNET Remote access is one of those things: either you need it or you don’t. For example, if you have an office desktop that houses files and apps you need while traveling or working from home, a remote-access system can be invaluable.Here’s one: For a limited time, Cheapskate readers can get a one-year RemotePC subscription for just $6.95. It’s normally $69.50, and it normally limits you to accessing 10 PCs. With this deal, you can access 100.See it at iDriveRemotePC ticks all the boxes. It’s cross-platform compatible (Windows and Mac). It supports file transfers, remote printing, real-time chat and session recording. It also allows for guest access, in case you want to invite someone to collaborate — or help.Indeed, something like this could work as a remote-support solution, like for helping a far-away relative solve computer problems.I haven’t used RemotePC myself, but a spot check of the interwebs shows a handful of reviews, all of them positive. If remote access is something you think (or know) you need, this is a pretty sweet deal — for the first year, anyway.Are there free alternatives? There are, but they’ll come with little or no support and likely a more limited feature set.CNET’s Cheapskate scours the web for great deals on PCs, phones, gadgets and much more. Note that CNET may get a share of revenue from the sale of the products featured on this page. Questions about the Cheapskate blog? Find the answers on our FAQ page. Find more great buys on the CNET Deals page and follow the Cheapskate on Facebook and Twitter! center_img Tags Comments Mobilelast_img read more

Glaxo Auro Pharma and Dr Reddys to report better topline in December

first_imgGlaxosmithkline Pharmaceuticals (Glaxo), Dr Reddy’s Laboratories (DRL) and Aurobindo Pharma are expected to post a growth of 13 percent to 20 percent in their December quarter revenues, brokerage firm Angel Broking said in a note on Tuesday.Shares of the three companies were trading in the red at around 1:05 pm, while the S&P BSE Sensex was down 320 points, or 1.33 percent, at 23,967.86.GlaxoThe Indian arm of British drug company GlaxoSmithKline Plc is expected to post sales of Rs 730 crore for the December quarter, an increase of about 13 percent from Rs 646.2 crore in the corresponding quarter last fiscal, led by price hike and volume growth, said Angel Broking. Operating margin is likely to be around 18 percent while adjusted net profit is pegged at Rs 102.70 crore, up 55 percent from Rs 66.1 crore in the year-ago period.The company will be declaring its December quarter results on 10 February.DRLDr Reddy’s Labs is likely to report a topline of Rs 4,420 crore for the third quarter ended December 2015, as against Rs 3,843 crore in the corresponding period last year, a growth of 15 percent, driven by both domestic and US sales. Operating margin is expected to be around 27 percent, up from 23 percent, year-over-year. The adjusted net profit is expected at Rs 746 crore, up 30 percent from Rs 574 crore, year-over-year.The Hyderabad-based company will be declaring its December quarter results on 9 February.Aurobindo PharmaThe company’s third quarter revenues are estimated at around Rs 3,800 crore, an increase of 20.9 percent over the year-ago period revenues. The operating margin is expected to come at 53.1 percent, up from 51 percent in the third quarter of FY2015, the Angel Broking report highlighted. Aurobindo Pharma’s adjusted net profit is likely to come at Rs 613.4 crore, as against Rs 399 crore in the third quarter of FY2015, an increase of 53.7 percent. The company will be declaring its third quarter results on 10 February.Glaxo was trading at Rs 3,260, down 0.94 percent, DRL  at Rs 3,010, down 1.96 percent and Aurobindo Pharma at Rs 729.35, with a loss of 2.30 percent.On 5 February, Lupin Pharma reported its quarterly net profit at Rs 530 crore, down 11.82 percent from Rs 601 crore in the year-ago period, while net sales inched 6 percent higher to Rs 3,358 crore, from Rs 3, 145 crore in the third quarter of last fiscal.last_img read more

Delhi this evening is for Faiz

first_imgFaiz Ahmed Faiz is one name that is taken in the same breath with the other Urdu masters. And now Delhiites will get a chance to relive his memories at this evening that is dedicated to the legendary poet. ‘Faiz phir teri yaad ayi’ is an ode to the legendary revolutionary poet from Pakistan who was a notable member of the Progressive Writers’ Movement (PWM), and an avid follower of Marxism. It will be a musical evening based on Faiz’s poems which have been researched and compiled by Vinod Verma, who runs a cultural society, Tamasha. Joining him will be Madan Bala Sindhu’s Sufi and classical music which will be based on Faiz’s poems. Also Read – ‘Playing Jojo was emotionally exhausting’‘His pathbreaking poems reflected a tinge of romance and reality during the time of Independence, which triggered the nation to raise its voice against suppression,’ said Verma.The works of Faiz, who is also known as ‘Poet of the East’, will be recited and sung with a background score by Sindhu.‘It’s a celebration of his famous works like Darbar-e-Batan, Dua, Meri kismat se khelne wale, Shisho ka Maseeha koi nahi, Aye kuch abre kuch sharab aye, Raaz- e-ulfat chupa ke dekh liya, Shaam-e-Firaaq, Naqsh-e-Faryadi, Dast-e-Saba, Mere Dil Mere Musafir Also Read – Leslie doing new comedy special with Netflixto name a few of his masterpieces,’ said Sindhu.Music will play a major role in the recital this evening and it will juxtapose with his romantic poems at first, and then later on his rebellious ones.‘The concept, along with the music, is based on Faiz’s life. He took a turn from romantic writings to realistic ones when he was sent to correctional homes in 1951 due to a political conspiracy in Pakistan,’ said Verma, who has done almost 100 workshops on Faiz’s works in India and abroad in the last 32 years. Says Sindhu: ‘Faiz is like a Comrade, his thoughts were soft but effective and inspired the classical and Sufi singers. His poetry never gets old because the problems and situations are so much related to us till now and they have not changed.’‘Today we sing his songs because of his beautiful poetry, he as a human being served as an inspiration which motivated us to speak up for ourselves, for the society,’ added Sindhu.DETAILAt: India Habitat Centre, Lodhi RoadWhen: 17 January Timings: 7 pm onwardslast_img read more

8 month maternity leave set to get government nod

first_imgUnion Women and Child Development Minister Maneka Sanjay Gandhi’s demand to extend maternity leave from existing three months to eight months is expected to be cleared by a committee of Secretaries soon. “The Cabinet Secretariat has asked the Union Women and Child Development Ministry to invite comments of various concerned Ministries, after that it will be sent to a committee of Secretaries,” sources in the Ministry told Millennium Post.Union Women and Child Development Ministry’s eight-month proposal for maternity leave as explained by Maneka, clearly suggests that one month leave is mandatory before delivery and seven months post delivery – the time required to breastfeed the child.  Also Read – Punjab on alert after release of excess water from Bhakra damExplaining the concept, the Minister told Millennium Post, “Eight months of maternity leave is a necessity because in one month the woman goes into the stage where the she has to prepare for the baby’s needs which include taking care of his/her clothes, food, and other essentials. Also, the ideal minimum duration for breastfeeding a baby is seven months. All the best doctors and gynaecologists have suggested that seven months are required for breastfeeding a child. Only after this period can one go ahead and give the child home cooked food. That sums up the significance of the eight-month time line.”She had termed the move made by Union Ministry of Labour to extend maternity leave from three to six months as “meaningless” and stressed the importance of  “eight months for this leave being a necessity.”last_img read more

Calling out the best of Indian theatre groups

first_imgThe Mahindra Excellence in Theatre Awards (META), a week long national theatre festival and awards programme which stages the best in theatre from across the country is all set for its 13th edition to be held in April. META confers awards across 13 categories, recognizing and celebrating various aspects of stagecraft including stage design, lighting and costumes apart from best play and best ensemble cast and best director. The flavour of META lies in its diversity in terms of both themes and regions represented and this edition seeks to continue this tradition. Also Read – Add new books to your shelfTheatre groups from across the country are invited to participate in the festival and compete for the most comprehensive awards in Indian theatre. The deadline for applications is January 20. An advisory committee representing various regions of the country will recommend plays from their respective states, comprising the best of regional theatre. These plays will get direct entry to the META selection committee’s screening. This committee, comprising eminent performing arts personalities, will then select 10 plays that will ultimately be staged in Delhi and these chosen entries in 13 award categories will be invited to stage their productions before a distinguished jury and general audiences in the Capital. Entries can be submitted online at the official website of META awards.. Also Read – Over 2 hours screen time daily will make your kids impulsiveJay Shah, Head of Cultural Outreach, Mahindra & Mahindra Ltd. encouraging the efforts of the group said “The Mahindra Group has always invested in the arts with the vision to nurture creativity and encourage passion. It gives us immense satisfaction to see the results of over a decade. META is not just a festival but an ongoing movement to recognize and salute the best of Indian theatre.”Sanjoy Roy, MD ofTeamwork Arts said, “The META journey has proved beyond doubt that there is an abundance of talent within the country. Over the years, META has served as a platform to showcase the best of Indian theatre, resulting in a significant contribution to the country’s cultural landscape.”The 13th META Festival which is scheduled from April 14 to 19 will be held at New Delhi’s Kamani Auditorium and Shri Ram Centre along with a red carpet awards night on April 2.last_img read more