I got asked by Beth Kanter to post on this topic: “What if I could start all my social media and nonprofits work over from scratch? What would I do differently? What lessons have I learned that will stick with me for 2008?”Having Beth Kanter asking me to post on social media is a little like Yo-Yo Ma asking me to play cello for him. Beth is THE maestro on nonprofits and social media (and she could probably accompany Yo-Yo Ma on flute). So read what she says first. Then read what Britt Bravo says. Britt, in addition to having The Name I Wish I Had, is also very wise on the social media front. Then you can read my list, which is below. Four Things I Wish I’d Known from the Start about Social Media:1. It’s not that hard, and I should have gotten over the intimidation factor sooner. Not too long into my job here at Network for Good a few years ago, I kept hearing people reference Web 2.0. I remember, filled with fear of ridicule for my ignorance, asking people what it meant. I’m glad I did, because I realized a lot of people had trouble defining it and were grappling with its meaning just like me. Today, social media to me means the electronic manifestation of the human desire to be heard and seen and part of a community. It’s using technology as a platform for personal expression and as a means to connect to others around things we care about. It’s not hard to learn how to do that online – you don’t need any real technology expertise (I’m living proof of that) as much as social skills – and it’s a lot of fun making new friends which is the real point. No matter how much of a novice you deem yourself, you CAN explore social media and find ways to benefit from it. If you haven’t, make 2008 the year you do.2. It’s about “social,” not “media.” As I said in this post, while social media seems oh-so-new, what makes it hot could not be more ancient or old-school. What’s significant about social media is how it allows us to quickly and expansively fulfill our unending human need for connection. While I myself have fallen into the trap of focusing on my organization’s need to do Facebook or Twitter or YouTube, that’s not the point — what matters whether those are places to strengthen connections with my target audience. If my target audience isn’t there, I’m not going there. 3. Social media cranks WOM up to 11. What excites me most about social media, now that I sort of get it, is its potent potential to amplify word of mouth. Good word of mouth for your good cause is invaluable. People listen to people they know, and if those people recommend something, they listen. If people make recommendations, that good word of mouth spreads faster and farther through their circles of influence. Social media enables people to evangelize in their own way, in their own words, where their peeps congregate. We’re so underfunded and overworked in our sector – how great is it other people can help us spread the word so efficiently?4. Think before you build something new, because we already have overdevelopment in social media. You could build (yet another) new social network. You could create yet another blog. You could make a new video. But if you’re one of those underfunded and overworked people, think twice and first read my Four Laws of Social Networking. You may get further, faster by connecting to existing infrastructure than trying to create it.
Virgin Limited Edition, Sir Richard Branson’s privately owned collection of award-winning luxury retreats, is delighted to collaborate with British Virgin Islands (BVI) Tourist Board, and offer guests the opportunity to experience a taste-infusing culinary tour with some of the world’s leading chefs and winemakers.Necker Island will host the very first 2009 Winemakers Dinner on 16th July 2009, one of eight private dinners that will take place throughout July and December at selected exotic locations. The dinner at Necker Island will feature a seven course gourmet meal prepared by master chefs. Each course is paired with two fine wines selected by the very best winemakers in the world. One of the wines that will be poured at this dinner will be the Pio Cesare Barolo 2004 which was ranked #6 by the Wine Spectator in the top 100 Wines of the World in 2008.Even more convenient is the fact that this special occasion takes place during only one of six ‘Celebration Weeks’ where Necker Island accommodates guests on an individual room basis.Jon Brown, Managing Director of Virgin Limited Edition, commented: “We’re thrilled to support the BVI Tourist Board on this project. Not only will guests be able to combine a stay on one of the world’s most exclusive islands with such an unforgettable and unique culinary experience as the Winemakers Dinner, but they will be supporting the local community, as all net profits made from the event will go to the BVI charitable fund which benefits schools, youth programms and the local Red Cross organisation.”To support this experience Virgin Limited Edition has created a special ‘free night’ offer for guests who wish to participate in the Winemakers Dinner on Necker Island. For arrivals on the 15th July 2009, guests can book to stay for four nights and pay for just three, or they can stay for eight nights and pay for seven nights, this offer is only valid for arrivals beginning on the 15th July 2009.The price for a four night stay for two guests starts from US$12,900 and includes accommodation, all meals and drinks, as well as two special Winemaker dinners – one on Necker Island and the other on a neighboring island.www.virginlimitededition.comwww.neckerisland.virgin.com/offerswww.winemakersdinners.com
May 21, 20196:14 PM EDTLast UpdatedMay 22, 20197:19 AM EDT Filed under News Economy Facebook Kevin Carmichael Twitter A New North Star received a decent amount of attention after it was released. Carolyn Wilkins, the senior deputy governor at the Bank of Canada, noted the Public Policy Forum’s work on innovation during testimony at the Senate banking committee on May 1.One place where the work of Asselin and Speer apparently didn’t resonate was in the office of the leader of the Official Opposition.Andrew Scheer’s speech at an event hosted by the Economic Club of Canada in Toronto on May 16 was billed as a big event; the second of five “vision” statements from the man who currently has the best shot at becoming the next prime minister, according to the Canadian Broadcasting Corp.’s poll tracker.The Conservative leader’s vision of the Canadian economy is stale and nakedly partisan. His prepared remarks consisted of almost 5,000 words: “Trudeau” is mentioned 23 times, “deficit” 10 times, and “oil” nine times; “competitiveness,” “innovation,” “productivity,” and “intellectual property” don’t appear at all.Scheer mentions in passing the need for “smarter investments in areas like basic research and infrastructure.” And he says that the Canada must become a country of “yes” to investments in technology and infrastructure projects that shorten commutes. (He didn’t elaborate on what that means.) Scheer’s only significant policy ideas related to oil: he said he would create a pan-Canadian “corridor” that would make it easier to build pipelines and string power lines, and he said he would stop oil imports by 2030. “An energy independent Canada would be a Canada firing on all cylinders — across all sectors and regions,” he said. “If the United States can do it, so can we.”Asselin and Speer are fine with keeping one foot in the past; they lament the unwillingness of politicians to talk seriously about the future.The corridors that hold the most economic promise are the ones that move ideas from Quebec City to Waterloo and between Vancouver, Calgary and Edmonton. Scheer might have appealed to the tech startups that populate those places by promising to make sure public research funds would be dedicated to homegrown companies that promise to keep their IP in Canada, one of Asselin’s and Speer’s recommendations.Or Scheer might have tried to reach across filter bubbles by acknowledging that balanced budgets, lower taxes, and pipelines aren’t a cure for everything. The innovation economy is based on ideas, therefore education matters more than anything. The Asselin-Speer menu includes digestible items such as mentorship programs for international students, “education bonds” for low-income families and greater emphasis on early childhood education in Indigenous communities.How many times did Scheer mention “education” in his speech? Zero. Debt? Thirteen.It was like he was running for election in 1993, not 2019. Asselin and Speer have their work cut out.• Email: email@example.com | Twitter: Andrew Scheer’s economic vision for Canada is right out of 1993 Kevin Carmichael: The words ‘competitiveness,’ ‘innovation,’ ‘productivity,’ and ‘intellectual property’ didn’t appear in Scheer’s recent economic policy speech Email 142 Comments More Recommended For YouGovernment supporters rally in Hong Kong to seek end to violence’I don’t have words’: Boss of torched Japan animation studio mourns bright, young staffBritain calls ship seizure ‘hostile act’ as Iran releases video of captureBritish Airways suspends flights to Cairo for seven daysThousands in pro-police rally as Hong Kong braces for another mass protest In early April, a couple of guys who once advised Justin Trudeau and Stephen Harper, respectively, published one of the better works of popular policy research in some time.Robert Asselin, the Liberal; Sean Speer, the Conservative; and their publisher, the Ottawa-based Public Policy Forum adopted a narrative conceit that will look odd to undergraduates who happen to find A New North Star: Canadian Competitiveness in an Intangibles Economy on their reading lists this fall.The subject will resonate. An economy based on intangibles will speak to college-bound youngsters, as all of them will be gearing up for careers in services, probably in something that involves leveraging software to process data.What those kids will find incredible is the sight of a “big-L” Liberal and a “big-C” Conservative tackling “big-P” problems — together — out in the open. Teenagers might have heard stories about bipartisanship, but they would have seen very little of it with their own eyes. Asselin, who now works for BlackBerry Inc., and Speer, an academic at the University of Toronto, reckon politics has become a significant threat to our future prosperity.An economy dominated by Alphabet Inc. and generation Z demands different policies than one structured around companies such as General Electric Co. and the Baby Boom. Canada’s political class developed a multi-partisan consensus to fit the later, but is making no attempt to reset the baseline for the former.The country’s “economic competitiveness has been the subject of great debate in recent months, but this discussion has focused on short-term actions and individual policies,” Asselin and Speer say at one point in their paper. “Canada’s competitiveness quandary transcends partisanship and political ideology,” they add later. “Whichever political party wins the next federal election will be faced with these questions and challenges.” Andrew Scheer pledges to make Canada energy independent by 2030 When it comes to the economy, Canadians can’t decide who’s better: Trudeau or Scheer Chris Selley: Andrew Scheer’s unlikely path to victory runs against history and a strong economy Readers of the Financial Post’s award-winning Innovation Nation project will be familiar with Asselin’s and Speer’s thesis.We once were in the vanguard of policy making: socialized medicine, free trade, public investment in basic research, fiscal prudence, and inflation targeting all helped Canada excel in the 20th century. Lately, we’ve been falling behind. Our business and political leaders missed the shift to an economy that values ideas and data more than commodities and automobile parts.“Canada has exhibited a spate of bad habits and outdated thinking when it comes to adapting to big structural change shifts in the global economy; it has always been simpler to rely on our abundance of natural resources for wealth creation and our close relation to the U.S. in adopting new innovations,” Asselin and Speer write.“Policy makers must become more attuned to the trends of an intangibles economy and, in turn, the extent to which it requires us to adjust, refine, and improve our competitiveness-related policies. The first order of business is to understand what is happening.”Our business and political leaders missed the shift to an economy that values ideas and data more than commodities and automobile parts Comment Share this storyAndrew Scheer’s economic vision for Canada is right out of 1993 Tumblr Pinterest Google+ LinkedIn Reddit Join the conversation →