Breakthrough

first_imgPhoto from Asian Games websiteJAKARTA—You can’t lose ‘em all. And, who knows, you can even win one more.The Philippine women’s volleyball team, after two straight beat-downs in its return to the Asian Games, finally won one on Thursday afternoon and looked impressive mentally in doing so, ripping Hong Kong, 25-18, 25-21, 25-22, to virtually advance to the next round at GOR Bulungan Hall here.ADVERTISEMENT Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew Don’t miss out on the latest news and information. SEA Games 2019: Philippines clinches historic gold in women’s basketball PLAY LIST 05:02SEA Games 2019: Philippines clinches historic gold in women’s basketball06:27SEA Games 2019: No surprises as Gilas Pilipinas cruises to basketball gold02:43Philippines make clean sweep in Men’s and Women’s 3×3 Basketball02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award Palace OKs total deployment ban on Kuwait OFWs Will you be the first P16 Billion Powerball jackpot winner from the Philippines? “We were sluggish in our past two games,” Delos Santos said. “But every time we talk, we discuss positive things.”Sports Related Videospowered by AdSparcRead Next “We need to fight for a better position, so we will go out hard against Indonesia,” coach Shaq delos Santos said as the Filipino volleybelles close out classification with their 7 p.m. (8 in Manila) clash with the hosts on Saturday.The Indons dropped a set before beating Hong Kong on Tuesday. “We believe we can handle Indonesia,” Delos Santos said.“We’ve played Indonesia so many times before, it wouldn’t be bad if we can win one,” Valdez, who also had four aces, added. “And like I said, it’s all about pride for us.”Should Team Philippines make it all the way to the KO stages, the quarterfinals will start on Wednesday next week.Mika Reyes, Majoy Baron and Dawn Macandili provided the Philippines with excellent defense to complement the team’s 45-37 edge in attacks.ADVERTISEMENT Nadine Lustre’s phone stolen in Brazil Peza offers relief to ecozone firms LATEST STORIES Judy Ann’s 1st project for 2020 is giving her a ‘stomachache’ Boxers ready to give PH delegation needed boost Alyssa Valdez and Jaja Santiago carried the fight for the glamorous, star-studded Philippine squad, which is playing in the Games for the first time since 1982 and looked like it didn’t belong after getting bamboozled by powers Thailand and Japan.“There’s a lot of pride involved here,” said Valdez, the face of the resurgence of the sport back home after leading the Filipinos with 14 points built around 10 kills. Santiago had 12 points.FEATURED STORIESSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSJapeth Aguilar wins 1st PBA Finals MVP award for GinebraSPORTSTim Cone still willing to coach Gilas but admits decision won’t be ‘simple yes or no’The last time the Filipinos won a volleyball game in the Asiad was also in 1982, with Vangie de Jesus and Fe Mejia—key stars under the Project: Gintong Alay program of Michael Keon—led the Philippines to a three-set victory over India in the classification round.With the latest win, the Philippines practically marched on to the quarterfinals with Hong Kong remaining winless at 0-2 and the top four from each group advancing. MOST READ DepEd’s Taal challenge: 30K students displaced ‘High crimes and misdemeanors’: Trump impeachment trial begins Gov’t in no rush to rescue animals in Taal View commentslast_img read more

uQuery: A More Convenient Way to Search the App Store

first_imgWhy Tech Companies Need Simpler Terms of Servic… Related Posts 8 Best WordPress Hosting Solutions on the Market Even though Apple launched a major redesign of iTunes yesterday, searching the iTunes App Store is still a bit of a hassle, especially because iTunes lacks convenient options to filter apps by price, category, or release date. Given the amount of apps available in the store, even Apple’s new Genius feature for the App Store isn’t likely to make finding new apps much easier. UQuery, however, sets out to change all of this by indexing all the apps in the store and making this index available through a web-based search engine.What makes uQuery so useful is that it allows users to filter searches by price, release date, and category.  UQuery also indexes every app’s description and screenshots in the App Store. What’s sorely missing, however, is customer reviews. The ability to organize search results according to reviews would potentially make these search results a lot more valuable. Another caveat worth mentioning is that uQuery currently only indexes apps available in the US store. Tags:#Apple#Product Reviews#web A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting frederic lardinois Still, if you are looking for free recipe apps launched or updated in the last month, you would have a hard time finding these in iTunes. In uQuery, however, all it takes is two clicks to filter out older or more expensive apps. While search on uQuery is great, however, the service does not (yet?) provide users with a good way to simply browse the store. You can’t, for example, just look at all the new games published in the last week that are available for $0.99 or less.Earlier this year we wrote about App Engine, another web-based alternative to the App Store. App Engine, however, is currently offline. App Engine basically recreated the App Store on the web – including Apple’s layout. App Engine is now offline, making uQuery one of the best web-based alternatives to iTunes, though other alternatives like iphonexe.com are also worth a look.Tip of the hat to AppScout for bringing uQuery to our attention.last_img read more

WorkHands Wants To Become The Blue-Collar LinkedIn

first_imgA Comprehensive Guide to a Content Audit lauren orsini According to the most recent statistics from the Kaiser Family Foundation, blue collar workers make up roughly 60% of the workforce in each U.S. state.  However, you’d never know that browsing the Internet.While there are dozens of job boards that specialize in white collar jobs, if you’re looking for a skilled labor job, your best bet is to check your local Craigslist listings. The staff of WorkHands, is hoping to change that. A LinkedIn-like service for blue collar workers in the U.S., a new social network that launched Tuesday. Putting The Internet To WorkA software engineer, WorkHands CEO Patrick Cushing is the black sheep of his blue collar family. His dad fixed oil burners for a living, and his brother is a professional welder. He realized first hand that blue collar workers are always online, even if their jobs are not. “My brother has had Facebook since the beginning,” he said. “I looked at someone like my brother and realized he had all these online tools for his social life and none for his work career.”Perhaps because of the white collar backgrounds of most Silicon Valley types, most job networks are designed with similar job hunters in mind. There are thousands of blue collar professionals connected on LinkedIn, but Cushing argues that network doesn’t cater to them as specifically as WorkHands does. “Linkedin makes it really hard to demonstrate what you’re great at in the trades,” he said. “If you’re a great welder, one of the best ways to demonstrate that is to show your welds.”A machinist’s profile on WorkHands.In the same vein, the most prominent part of any WorkHands profile is a photo gallery. In this early adopter’s profile, photos of the student’s metalwork are placed more prominently than his experience or education history. Just like skillful code can be a ready calling card for a tech job, a well-welded piece of metal may be all a trades employer needs to see. WorkHands profiles also include sections you’d never see on LinkedIn, such as a place for workers to list the types of power tools they own and can use or a list of the workers’ licenses and certifications, used for operating heavy machinery or driving utility vehicles. But through testers, the WorkHands crew has met with the most enthusiasm with the photo gallery feature. “So many of the workers we talk to, we ask about their work and they pull out their phone and have pages and pages of photos of it,” said Cushing.  “They’re inherently proud of the work they do with their hands.”Keeping Social GoingFor this reason, the WorkHands crew believes that it can keep workers using the network even after they’ve already found a job. They can upload photos and approve of connections’ handiwork by clicking the “solid” button, a straight-talking version of Facebook’s “like.” Other features are on the way, too. This quarter, Cushing hopes to launch private networks for technical schools, employers, and other organizations, a mobile app, and a job board. Right now WorkHands is free for workers and employers alike, but eventually the network will make money by charging companies for their job listings. Already, WorkHands has helped a handful of students at Laney College in Oakland, CA find jobs at a local ironworking company. The network has worked well for students, who are already constantly online, and for companies, which before have never had a network to find welders, woodworkers, and other skilled laborers all in one place. The blue collar Internet already existed, said Cushing. They just needed the right tools.“The assumption that this workforce isn’t already online is something we’re really trying to challenge,” said Cushing.Image of WorkHands team courtesy of WorkHands. Tags:#Blue Collar#employment#LinkedIn Facebook is Becoming Less Personal and More Pro…center_img Related Posts The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verificationlast_img read more

BJP leader’s remark on triple talaq victims sparks row in Odisha House

first_imgThe Odisha Assembly witnessed pandemonium on Thursday after Bishnu Charan Sethi, deputy leader of the Bharatiya Janata Party, stoked a controversy when he said that triple talaq victims were being forced into prostitution.The BJP MLA was replying to the Congress members who had on Wednesday criticised the BJP-led government at the Centre for pushing through the Muslim Women (Protection of Rights on Marriage) Bill in Parliament.Mr. Sethi claimed that some political parties had been opposing the Bill with an eye on minority votes. Those opposing it should keep in mind that the legislation was passed to protect the interests of women, he said, while adding that he had only quoted findings of some survey reports.“What is wrong in quoting survey reports in the House? I have not made any adverse remark against any community, but quoted survey reports that say Muslim women dominate the red light areas in Mumbai and Kolkata,” Mr. Sethi saidThe practice of “triple talaq” was abolished in 38 countries including Pakistan and Bangladesh, the BJP leader maintained.“The Bill has nothing to do with religion and is aimed at eradicating a social evil. Now, one cannot divorce his wife just by uttering ‘talaq-talaq-talaq’ in an inebriated state or via a mobile phone message,” he addedBJD protestsMr. Sethi’s statement soon evoked strong opposition from members of both opposition Congress and ruling BJD members. The Congress MLAs rushed to the well of the House to disrupt the proceedings, while some BJD members protested by standing on their seats.Senior Congress MLA Narasingha Mishra countered Mr. Sethi by saying that the BJP leader should not make statements against a particular community that would incite communal tension.Speaker Surjya Narayan Patro had to adjourn the proceedings after he failed to restore normalcy in the House. Similar scenes were created by Congress MLAs in the post-lunch session, forcing adjournments. The Speaker had to adjourn the House five times and finally for the day after transacting some normal business amid uproarious scenes.Meanwhile, Odisha Pradesh Congress Committee president Niranjan Patnaik demanded that Mr. Sethi apologise for making derogatory statements about Muslim women. The party will protest if Mr. Sethi did not apologise, Mr. Patnaik said at a press conference. (With PTI inputs)last_img read more

Top 5 Inbound Marketing Stories of the Week: Share Blog Responsibilities

first_img . starting a business blog In his TechCrunch article, Raj highlights 10 main points all pitches should address in order to have a chance at success.  Some of these points include revealing your end game, identifying your go-to-market strategy, describing the reasons you’re different in the long run and explaining plausible financials. Author: Author: article by Jeff Cohen advocates the idea of sharing the blogging responsibility… to learn how to create a thriving blog. As a guy who has sat on both sides of the VC table, Raj Kapoor is a great person to take advice from when it comes to how to pitch VCs on new entrepreneurial ideas, particularly Internet-related ones. Creating online video of all types has become a staple for many businesses as it becomes increasingly easy and more affordable.  If you haven’t jumped on the bandwagon already, John urges you to try it out, offering a quick guide to get you started. First impressions make a difference, even on the World Wide Web. of Jeffrey Cohen Darren highlights 13 types of blog posts.  I’ll give you the first five, and you can reference his article if you’re thirsty for more. There is a lot of knowledge and expertise in other areas of your company, so it only makes sense to exploit it.  Some ways Jeff suggests you do this include promoting industry issues via your company’s emerging thought leaders, setting up a friendly, company-wide blogging competition and uncovering hidden talents within your staff with video. Lesson: First impressions are key, whether you’re referring to a face-to-face meeting or a first experience with a product or brand.  Because a business’s website is such a prominent representation of its brand image, it’s critical to keep it well-maintained. on Hacks: Author: Download the free webinar This week’s top Learn how to build your business blog into an inbound marketing machine. His article covers some reasons why you should use video for marketing and highlights helpful resources to Now is as good a time as any to start experimenting with video marketing initiatives.  inbound marketing get started with online video sharing stories people can relate to can sometimes elicit stories of their own  .  These tips include keeping your keyword list up to date, continually freshening Web copy, doing your own site crawls, fixing broken links and doing regular traffic analysis.  Gotta make that good first impression! of posts that go above and beyond what’s normally on your blog; often have a “wow” factor  3. Personal Stories: of 5 Website Tips To Keep Your Brand Image Fresh Darren Rowse If your main excuse for not Lesson: is your lack of time, you might want to come up with something better.  While the responsibility of blogging and engaging in social media traditionally has fallen upon us marketing folks, let’s be honest – it really doesn’t have to be that way. 5 Ways to Expand B2B Blogging Beyond the Marketing Staff In any presentation, know what your audience is looking for. 4. Your blog’s contributors don’tcenter_img Author: Looking for ways to get your readers more involved?  Darren investigates the science of blog comments in this article, particularly focusing on the various types of blog posts that attract the most reader comments.   Originally published Dec 18, 2009 7:01:00 AM, updated July 18 2013 walk people through a process; show readers how to do something themselves (AKA DIY) To help keep you on track, Search Engine Land has published 5 tips to help you TechCrunch all offer readers a chance to win something if they leave a comment A VC’s Advice on How to Pitch VCs Webinar: Advanced Business Blogging Show Off Posts/Share a link: . Creative Posts: Lesson: Developing and maintaining a successful business blog is a big responsibility – so why not outsource some of it to other departments in your company besides marketing?  Jeff’s article highlights five ways you can initiate this change. Competitions: 2. Lesson: have to be on your marketing team. 5. Duct Tape Marketing Blog Raj Kapoor Author: Erica Charney ProBlogger keep your brand image fresh 1. Social Media B2B Photo from Shutterstock , from how to capture and record video to helpful editing software suggestions, places to publish your finished products and video promotion tips. Catch your readers’ attention and get them talking with fresh, offbeat or Lesson: Search Engine Land ask readers to share/promote a link to something they’ve done (e.g. an article, a photo or a video) John Jantsch of Creating and Using Web Video Never Easier engaging blog content 13 Types of Posts that Always Get Lots of Comments Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Lessons in Web Site Optimization Using Website Grader

first_img Company: Mesiro & Fink – Website Grader Score: 6 Put a telephone field on the form No Blog! Website Design Attach the social media efforts Add geographical keywords was an easy fix and one to surely juice up their SEO presence.    .  Please submit your site and we’ll look forward to talking to you live! weekly With a score of 96, you’d think there might not be much room for improving. Wrong!  Mike and I both found a few areas we thought this website could do better.   to the title tags. Company: BT-TelConsult – Website Grader score: 44 the knocked-out white on black background, a favorite of designers around the world, yet notoriously difficult to read.   Start a blog 2.   A company of this size is perfectly poised to leverage their army of consultants in talking about the Telecommunications vertical.  They could have tons of blog posts that would help them with the next key point. Use more pictures Originally published Mar 30, 2010 2:00:00 PM, updated October 20 2016 1. .  The form is nice and visible but the immediate need for someone with their skill set might necessitate a telephone call instead of an email. Move away 5. This is a big company.  British-Telecom could afford to do just about anything they wanted, right?  Well, it appears that they might want to consider a few tweaks to their site if they want people to contact them. and we’ll do everything live!  2. Our first effort at a live HubSpot live optimization event Tuesday, April 6 at 1 PM for our next Live Optimization Webinar 3. This new site has a very passionate business manager, Katherine.  We were able to talk to her about this site at great length and it was great to have an opportunity to understand how a creative person sees the web.  There were a few points we wanted to help Katharine with and most of them had to do with design.  to their blog and make sure the posts are more educational and less self-promotional in nature. 1. was better than we expected (thank goodness!).  We were prepared with a few web sites to review with the 1500 registrants of our This is a new site and we wanted her to do more than a few things in order to optimize it. email form Our suggestions for improvements: 2. on their Home Page.  So many offers, it is very distracting. of portraits and wedding photography in the site, especially on the home page.  The beautiful butterfly is nice, but it is not their business.   webinar 1. , more frequently which would give them more inbound links Join us on that has some excellent content on it directly into the website.  The content would be a terrific lead generation tool for this site. Contribute more actively Reduce the amount of Call to Action clutter Connect the blog 3. from frames in the web site.  The difficulty of having two bars to navigate can be confusing. they are making to the website and make sure the name of the firm is being used in their Twitter handle.  Currently, they are using a more generic name to tweet. Eliminate .  With a blog providing regular content they will be able to generate more inbound links. This is a three-month-old site and has been nicely optimized by an SEO firm they hired, so their score of 6 came as a bit of shock to Cynthia when we talked to her during the webinar.  She’s concerned that this site is not generating the number of leads that they expected.  Here’s a few things that Mike & I thought might be helpful: 3. Stop using Information Mapping in the title tag and on every page, and Topics: 4. more content start utilizing descriptive, long-tail keywords and we were able to call two marketing managers and discuss what they were trying to achieve with their website and get real-time feedback.  be better if someone was looking for consulting help?   1. They had a telephone number on their site (if you looked for it) but wouldn’t an 3. Only 162 indexed pages.  Clearly, they need 2. Company: Information Mapping – Website Grader score: 96 (currently just 29!). Company: Photos by Orion – Website Grader Score: 21 Mike and I enjoyed it so much that we’re going to do this Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Use a Blog to Increase Organic Traffic

first_img Depending on your blogging software there could be different ways of editing your page title, URL and H1. If your software doesn’t allow you to make these changes, you need to think seriously about finding a new blogging platform. Date and time: 3) Publish and watch the results FeedBurner 2) Optimize your post around your keyword (Page Title, URL, H1) means more opportunities for keywords. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate. Once you’ve reached you’re limit for services, products, case studies, etc, it’s time to start getting serious about creating blog content. Google You also need to make sure that this phrase appears up front. A common mistake is for a company to put it’s name before it’s keywords in page titles. For example “HubSpot | How to use a Blog.” Instead you would want “How to use a Blog | HubSpot.” users understand that using general terms isn’t going to get them where they want to go. Instead, people typically search for keyword phrases, for example, ” .” As you can see in the results form keyword grader (see images below), the difference in difficulty drops from 96 for “blog” to 62 for “how to use a blog.” indexed pages In plain english, this means that there is actually a chance that I could rank for the keyword phrase “how to use a blog.” Granted, it doesn’t have a high search volume, but if you can rank for a dozen or more long tail keyword phrases related to the term “blog” you’ll end up with a significant amount of traffic. Let’s face it, unless you’re Blogger (which is owned by Google), Wikipedia, or WordPress, you’re not going to be taking the #1 search engine result for the term “blog” anytime soon. That’s okay, you can still get crafty and take a sizable chuck of traffic by thinking about the way people search. More often than not, the difference between a 50 page website and a 500+ page site is a blog. Because of this, blogging is an absolutely essential practice for SEO and traffic building. The number of terms that a website can rank for is directly related to the size of the site. More long tail keywords ! ,” or ” Most experienced Social Search for Lead Generation increasing your keyword rankings and growing your organic search traffic Ping-o-Matic The most important places to included keywords on any page of your site is in the page title, the URL and the H1 tag. This means that if you’re trying to rank for “how to use a blog” you need to make sure that phrase in that order in all three places. how to use a blog to increase organic traffic. 1) Identify keywords (be realistic) Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search.center_img Friday, May 7, 2010 at 2:00pm ET  Topics: Reserve your spot now how to blog Finally, an experiment: or . Photo Credit: Blog Optimization If it’s been more than a few hours since this post has gone live, open up a new browser tab and do a quick Google search for ” Finally, publish your post. Depending on how frequently Google and other search engines scan your site, it could take a few days or longer for your pages to be indexed and show up in Google. A simple tip to get your pages into search engines faster is to publish more often. When Google notices that a site is getting updated daily, it will scan the site more regularly. As an example, let’s say you want to increase the amount of traffic coming to your site for searches related to the term “blog.” Follow the steps below. will also help your blog posts get indexed faster. Lady Madonna , There are many great reasons for businesses to blog but one clearly stands out, ). Twitter The biggest objection I typically hear when I bring up the idea of blogging is, “what am I supposed to write about?” The answer, write about your keywords. Since you’ll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about ” Does this post show up on the front page? If so, do another search for “how to use a blog.” Does it show up again? Originally published May 3, 2010 1:00:00 PM, updated October 20 2016 Additionally, posting your RSS feed to how to use a blog Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Google Launches ‘Google Related’ to Offer Contextual Search Results

first_img Google announced tab or window. If users find something they like, they also have the opportunity to +1 it using the built-in buttons. Ultimately, Google Related makes it very easy for searchers to find related content and make even more informed decisions and opinions based on various sources in their searches. A More Contextual Web The new feature shows users additional content relative to the content on the page they’re already viewing, as they’re viewing it. To getter a better grasp at how it works, check out Google’s video below. Originally published Aug 16, 2011 3:02:00 PM, updated October 20 2016 the availability of Topics: search engine optimization efforts As a marketer, you should be regularly conducting keyword research. This will enable you to identify and define the most appropriate keywords on which you should be focusing your Here’s more proof that the developers at Google don’t sleep (honestly, what’s the point of those , a new Google Toolbar feature for Internet Explorer as well as an extension for its Chrome web browser. How Google Related Works is a step in the right direction, especially if it can offer rich results and make the tool available for more web browsers and to more users. So say you’re reading an article about the launch of a new product or service you’re researching. With Google Related, you’ll also have the option of viewing other content relative to that topic — like videos, product reviews, or other mentions of the product across the web. The concept of contextual search, or providing related info and results based on a variety of sources, is nothing new. However, no tool created to capitalize on the concept has been successful yet. new Google Related Google’s tool Marketing Takeaway sleep pods . Once identified, spend time optimizing your website’s content and keep your keywords in mind as you’re creating new content. ?). Today, What do you think of Google Related? Will you use it in your own searches? Using the Chrome extension, this related content is served up by Google in a thin bar at the bottom of your screen. Hovering your mouse over the bar will cause it to expand, enabling you to view the content directly in your browser window without having to open a As with most other advancements in search, the launch of Google Related emphasizes the importance of effectively optimizing businesses’ websites and content for marketing. Although it might be related to a topic someone is reading about online, poorly optimized content risks being left out in contextual search results. Google Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Expert-Endorsed Ways to Improve Your Marketing TODAY

first_img Originally published Apr 29, 2013 2:00:00 PM, updated February 01 2017 Topics: In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? What can we do in a day’s work that will generate real impact on our business?Below we’ve outlined tips from top experts on tactics and strategies you can employ in the next 24 hours to improve your marketing for the long haul. We recruited best in class experts including Ann Handley, Jay Baer, Shawn Graham, David Meerman Scott, Kevin Daum and more for their input, and combined their expertise with HubSpot’s own proven tactics. The result? Lovable tactics and strategies you can employ within a workday to help attract, convert, engage, and delight more prospects, leads, and customers.1) Revamp Your “About Us”Small business marketing expert and Fast Company blogger Shawn Graham describes the “About Us” section of a company’s website, Facebook, Twitter, and LinkedIn pages as “a window into the soul of your business.” He adds, “your About Us section is a unique opportunity to showcase the personality of your brand and to differentiate yourself from competitors.”Instead, however, “About Us” pages are typically a good way to lull people to sleep with mundane facts, figures, and references alongside a vague description of who you are and how it’s different.What to Do TodayComplete a three-step checklist to improve your “About Us” description.Step 1: Ask a handful of your employees (not on your marketing team) and your customers to read through the current version and provide candid feedback on what it does well and where it falls short.Step 2: Put your “About Us” next to two of your competitors. With no additional context, could you understand how your two companies are different by just scanning your overview?Step 3: Identify a brand you truly admire and take a look at their “About Us.” If you need inspiration, check out SEOMoz, Songza, Nike, and Tumblr.Once you’ve completed these three steps, consider optimizing your page with relevant keywords for your customers, making it easier and more intuitive for someone to try or buy your product, and further differentiating your products from competitors in your space. Your team and your customers will thank you for it.2) “You Don’t Need Cats and Babies to Make Business Videos That Work”Kevin Daum is the author of the best seller “Video Marketing For Dummies,” so he’s no stranger to cats, babies, and overused memes. He notes, “Often it’s a lack of intention that leads to mediocrity. By aligning on a goal, a target audience, and a core story, your business can benefit significantly from using video to foster growth.” One of the biggest mistakes marketers make with video is trying too hard to “go viral.” Kevin recommends focusing on a specific target population or core business need and developing a remarkable video rooted in that specific goal.He adds that videos can be used for everything from lead generation to objection removal to customer assessments and referrals, but that you should identify specifically how video can work the hardest for you. Do you hear the same objection to the purchase of your product constantly? If so, leveraging a video to distance yourself from competitors or tell the story of the value that goes along with your higher price may be your best bet.What to Do TodayMeasure the impact of your current video marketing. Have your existing videos accomplished any of your core business objectives, such as driving awareness of your brand, increasing referral traffic to your site, or improving conversion rates with existing prospects? If the answer is “no” or “I don’t know,” consider using your afternoon to draft and script ideas for a video to address your top marketing challenge. Instead of focusing on “going viral,” invest in making your video truly remarkable in quality, approach, narrative, and message.It’s easy to deprioritize video in your marketing mix, but taking an afternoon to script out your next project and measure your current inventory will help you jumpstart your plan for the next six months ahead.3) Make Your Press Releases Buyer-CentricChances are, when you talk to your customers in person or by phone, you speak their language. You focus on terms they understand and steer the conversation toward challenges you can solve for their business. Yet for some reason, when it comes to press releases, marketers are stuck in the dark ages and jam pack as much jargon as possible into a single page because we believe it’s what journalists want to hear.Best-selling author, speaker, and expert David Meerman Scott reminds us, “instead of creating content to cater to a handful of reporters, create press releases that appeal directly to your buyers to help prospects find you and shorten your sales cycle.” This principle dovetails nicely with a core principle of inbound marketing: Don’t wait for your story to be told; tell it yourself. By combining Scott’s advice with principles of inbound marketing focused on content creation, your business can remove barriers to “getting found” by potential customers and improve conversion rates with visitors to your site.What to Do TodayDraft a press release focused entirely on what your buyers care about. Planning a new product release? Hiring a new marketer? Improving your customer service approach? Create a media release that avoids jargon and hubris and focuses entirely instead upon the most relevant needs of your customers. Doing so will create more relatable content and help tell your story to potential buyers without waiting for media to amplify your message.4) Delight a CustomerRegardless of the line of business you’re in or the nature of what you sell, your customers play an integral role in the success of your business. However, the great irony of marketing is that we often forget about customers once they’re in the door, and we are missing countless opportunities for referrals, recommendations, and revenue by doing so.Chief Content Officer at MarketingProfs Ann Handley encourages all marketers to ask “would your customers thank YOU for this?” before publishing, and that’s a great gut check for all of us before sending an email offer or posting a blog entry. Similarly, Shawn Graham always reminds his clients who own small businesses that unlike large corporations, they have myriad opportunities to understand their customers’ interests, habits, and patterns on a daily basis. The proliferation of social media has made it easier than ever for prospects to ask their peers and friends for recommendations, so delighting your customers is more important than ever to your brand, your business, and your bottom line.Don’t wait for focus groups and formal surveys to get feedback from your customers; talking to your customers on a regular basis is a much more authentic, conversational, and less expensive way to solicit their feedback and thank them for their business.What to Do TodayTake a customer out for coffee or arrange a short phone call to check in on them. The focus of your discussion should be solely on delight; that is, you should be thanking the customer for his or her business, asking how you can help them succeed with your product or service, and understanding the challenges they are currently facing in their business. Every conversation you have with a customer should teach you something, whether it’s a greater appreciation of their time or budget challenges, deeper insight into the nature of their business, or a challenge they experience with your product that is incredibly easy to fix.At any rate, for the price of coffee and your time, delighting your customers is well worth it. Taking an hour out of your day to spend time listening to a customer versus talking at them is an investment worth making in your marketing mix.5) Follow Your Target Journalists on Social MediaIf getting more coverage or augmenting your thought leadership is a priority for your business in the upcoming year, it’s imperative that you have your finger on the pulse of their social media presence. But, as Twitter for Dummies author and HubSpot evangelist Laura Fitton observes, “the most influential people on Twitter give freely of their time, energy, and influence. Gary Vaynerchuk and Chris Brogan regularly publish lists of exceptional people on Twitter and share content created by other influencers in the industry, shining a huge light on other people in the community as opposed to trying to be the spotlight themselves.”What to Do TodayFollow in the footsteps of Fitton, Vaynerchuck, and Brogan by not just following the journalists and influencers in your space, but also by highlighting their work, sharing their content, and promoting their thought leadership. When it comes to social media, give is the new get, so put time on your calendar for the remainder of the week — not to just follow and request things that benefit you from journalists and influencers in your space, but also to showcase their big ideas, generate interest in their content, and demonstrate your appreciation of their insight. Schedule 15 minutes each day for the rest of the week devoted entirely to cultivating the most relevant list of journalists and influencers in your space available, and invest the time and energy to read, promote, and share their insight with your employees, customers, and fans.6) Market Your MarketingAs marketers, we tend to think about a launch specifically as a one-time milestone and plan for it as an isolated event. Jay Baer, Founder of Convince and Convert and author of Youtility, observes “you know what happens when most content is ‘launched?’ Nothing. Because content marketers too often treat the fact that the content is completed as the end of the journey when in fact, it’s just the beginning.”Great inbound marketers view the creation of a blog entry, the big reveal of a product, or an executive forum as just the tip of the iceberg. Instead of treating each of your marketing milestones as a one-time venture, create a plan that maximizes the value your customers can extract from each piece of content you create, each event you plan, and each product you launch. Doing so will increase the efficiency and effectiveness of your existing assets.What to Do TodayIdentify three pieces of stellar content you’ve already created and develop a plan to promote it. For example, does a recent news event make it possible for you to newsjack your way into a current conversation using quotes or infographics from a previous campaign? Are there great quotes, statistics, stories, or insights included in a previous ebook that you can bolster with new information to create an updated offer for your customers? Can you increase the value of an upcoming event by gathering quotes from attendees that could comprise a future blog entry? Regardless of which approach makes the most sense for your business, take an hour today to re-examine existing assets you have in your marketing toolkit and develop a plan to make them more accessible and relevant through newsjacking, co-marketing, repurposing, or reformatting in a manner that’s remarkable.Some days, it seems like a marketer’s work is never done. Balancing strategy and execution, social and SEO, content and conversion, alongside all of your other tasks can overwhelm even the most agile and adept marketer. Each of the expert strategies above can be completed in less than a day, many of them in just a few hours, so you can get a few quick wins that will garner long-term gains for your business. And when you’re done with this list, our experts all agree: it’s five o’clock somewhere, so go enjoy the fruits of your labor.What other tips have others shared with you (or tips you’ve come up with yourself) that have helped you immediately impact your marketing?Image credit: North Charleston Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Strategylast_img read more

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 29, 2013 8:00:00 AM, updated February 01 2017 Pinterest Marketing The work week that was has come and gone — and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we’ve reported this past week. With fall getting underway these past few days, we certainly understand why much of our readership would be quite busy (hello, looming third quarter).But fear not — if you didn’t get a chance to read up on some of the big things we talked about in the last week, we’ve got you covered. We’ve compiled the key takeaways from five posts we published during the last several days. So relax, grab a pumpkin spice latte (yummm), hit the couch (ahhhh), and get up to speed on some of our latest articles.Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword DataLet’s get the bad news out of the way early, shall we? Google announced this past week that it is working to encrypt all keyword searches, meaning those made by users logged into Google and those who aren’t. Yeah, we know. While the long-term ramifications of this move on marketers in terms of keyword strategy are not fully known yet, this is certainly a developing story everyone will want to keep a close eye on in the coming weeks and months (remember to breathe, marketers).Pinterest Announces Rich Pins for ArticlesIn definitively better/brighter/cheerier news, Pinterest unveiled … wait for it … a new pin! (Well, technically an update to an existing pin, but regardless — hooray!) While there has been a way for users to pin articles on the burgeoning social media site, the new and improved pin will allow users to now be able to see an article’s headline, byline, description (like a mini-meta), and source URL as well as a bigger image for the post. Even older articles will retroactively be updated to the snazzy new look.The 8 Types of CTAs You Need to Have on Your WebsiteKnowing which call-to-action to include with a blog post or on your social media pages can be problematic at times. But know this: there is no magic method every marketer uses when it comes to CTAs. Each of your readers deserves a CTA tailored for them. To help you out, we’ve laid out the eight essential CTAs you should be implementing on your site for visitors, leads, customers, and promoters.135 Icons For You to Use Whenever, Wherever [Free Download]In addition to our comprehensive CTA guide last week, we also provided quite a few creative icons — 135, to be precise — for marketers (and anyone else, really) to use as they see fit. Want to spruce up some blog entries? Looking for a way to jazz up your homepage? Whatever you’re looking to improve design-wise, these icons could very well be the answer you’re looking for.The 45 Inbound Marketing Terms You Should Know [Glossary]While you’re likely utilizing a number of inbound methods today, you may still be new to the inbound game and not fully caught up with all the lingo associated with the growing marketing tactic. Not to worry — we understand that there are plenty of glossary items (perhaps responsive design or smarketing?) you may not be familiar with. That’s why we developed a list of the 45 inbound marketing terms you should become familiar with.Image credit: James Davieslast_img read more