US court proceeds with FedEx pension case

first_imgIn January 2016, a US District Court Judge allowed a pension benefits claim brought by the same-sex widow of a FedEx employee to proceed while dismissing two other claims by the plaintiff.In the case of Stacey Schuett v. FedEx Corporation et. al., the plaintiff, Stacey Schuett, was in a relationship with Lesly Taboada-Hall, who worked for FedEx for 26 years.The couple married in a civil ceremony on 19 June 2013, before licenses for marriages between same-sex couples were available in California.Taboada-Hall was diagnosed with cancer in 2010 and took medical leave of absence in 2012. She passed away on 20 June 2013.Taboada-Hall was a member of the organisation’s pension plan, which defined spouse as a person of the opposite sex according to the Defense Against Marriage Act (DOMA). This act was declared unconstitutional on 26 June 2013.Schuett brought three claims against FedEx. Two of these were dismissed, including a claim that sought payment of surviving spouse benefits under the pension plan.A claim that sought equitable relief, including payment of surviving spouse benefits for breach of fiduciary duty, has been allowed to proceed.Meanwhile, in November 2015, the UK Court of Appeal upheld a ruling against a retired employee in his bid to see his civil partner, now husband, receive the same pension pay-out in the event of his death as a spouse of the opposite sex.In the case of Walker vs Innospec and others, John Walker is a member of Innospec’s pension scheme having worked at the organisation from 1980 until his retirement in 2003.The Civil Partnership Act 2004 came into effect in December 2005. Walker entered into a civil partnership in 2006 and has since married his partner.Walker argued that if he were to die before his husband, his pension scheme would pay out a lesser sum than it would do if he were married to a partner of the opposite sex, and that this contravened EU law and the European Convention on Human Rights.Walker’s appeal failed on the basis that the claim related to a period before civil partnerships were recognised and the law could not be applied retroactively.Geoff Egerton, pensions associate at Linklaters, said: “The FedEx case is interesting because it shows that same-sex marriage issues are topical on both sides of the Atlantic. However, ultimately any US court decisions will not have any direct application here. They are useful as a potential point of comparison but the English courts are not bound by them.“Conversely, with the Walker v Innospec and others case, it is a clear statement of the law by a higher court and permission to appeal was refused by the Court of Appeal. We are not aware of this case being appealed to the Supreme Court. Assuming that it is not appealed, unless Parliament decides to change the law on same-sex marriage and does so with retrospective effect, this will be a barrier to similar cases being brought in the English courts.”Helena Davies, professional support lawyer at Hogan Lovells, added: “Concerning Walker v Innospec, the court clearly took the view that this is a policy issue. The government reviewed survivors’ benefits in the light of the same-sex marriages legislation in 2013 and concluded that no changes were necessary.“In practice, many schemes have decided to change their rules to equalise fully for civil partners/same-sex marriage. Because funding for survivors’ benefits depends on actuarial assumptions, it is hard to see how costs would increase significantly as a result. However, for those that have not done so, this decision confirms that employers and trustees can rely on the statutory exemption. This may be helpful if, in an individual case, paying out a benefit based on full service might not be a viable option.”last_img read more

67 of bankers would consider quitting their job because of stress

first_imgMore than two thirds (67%) of financial institution and investment bank employee respondents would consider quitting their jobs in the next year if stress levels do not improve, according to research by MetLife.Its survey of 104 decision makers at financial institutions and investment banks also found that 70% of respondents believe that admitting to suffering from anxiety or mental health issues will damage their career prospects.The research also found:18% of respondents feel their organisation has a positive attitude to mental health issues.67% of respondents are provided with resilience training to help them cope with the stress of work.40% of respondents think their job is extremely stressful.81% of respondents have access to health advice, and 88% have access to an employee assistance programme (EAP) that includes counselling.44% of respondents are offered flexible working arrangements.97% of respondents are offered subsidised gym membership as a benefit.Tom Gaynor (pictured), employee benefits director at MetLife UK said: “Investment banks are, on paper, making a significant commitment to tackling stress and mental health issues among their workforces and it is pleasing to see the investments reported in resilience training and wellness at work initiatives.“Despite this, a significant taboo still exists, as reflected by the high percentage of employees who said they think that talking about their mental health will damage their career prospects. This latest research infers that, in addition to putting the monetary investment into programmes for employees, investment banks must address employee perceptions that line managers will not be supportive of an employee asking for help.”last_img read more

Tennessee restaurant operators ordered to pay 220000 in back wages and damages

first_imgThe operators of Nashville, Tennessee-based restaurant Woodlands Indian Vegetarian Cuisine have been ordered to pay $220,000 (£173,557) in back wages and liquidated damages to 31 employees.The action follows an investigation by the US Department of Labor’s Wage and Hour Division (WHD), which uncovered violations of the minimum wage, overtime and record-keeping provisions of the Fair Labor Standards Act (FLSA).WHD investigators found that food prep workers, cooks and dishwashers had been paid flat salaries by Woodlands Indian Vegetarian Cuisine, without regard to the number of hours actually worked. This meant that the employees were paid less than the minimum wage of $7.25 (£5.72) per hour, as they worked approximately 60 hours per week.In addition, the restaurant failed to pay the required overtime to employees when they worked more than 40 hours in a week, and neglected to keep the required payroll records.Nettie Lewis, Nashville district director at the WHD, said: “The division provides a wide variety of tools for employers to learn about these requirements, and encourages them to reach out to us for assistance so that violations can be avoided.”The operators of Woodlands Indian Vegetarian Cuisine were unavailable for comment at the time of publication.last_img read more

South Central Service NHS Trust launches new cycle scheme for 3300 employees

first_imgAmbulance organisation South Central Service NHS Foundation Trust (SCAS) has launched a new  bikes-for-work scheme to boost the health and wellbeing of 3,300 employees serving the counties of Buckinghamshire, Oxfordshire, Berkshire and Hampshire.The new scheme, provided by Green Commute Initiative (GCI) and launched on 2 July 2019, is available to staff across the organisation’s 45 operating sites, which include 43 ambulance stations.For its new scheme, SCAS has chosen not to take advantage of changes to the Department for Transport (DFT) guidance, announced in June 2019, which lifted the £1,000 cap on bikes-for-work schemes. However, the benefit will involve no exit fees and will provide employees with the opportunity to vary the period over which they pay for the bikes via salary sacrifice, from 12 months to 18 months.GCI’s commission rates of 7.5%, compared to an industry average of 12.5%, mean that employees will be empowered to go to local and independent vendors.The introduction of the scheme was announced at an internal event and via a digital flyer. To continue the communications campaign and to maintain interest and engagement, SCAS plans to host various future events at each of its different locations.Linda Jones, health and wellbeing champion at SCAS, said: “As a not-for-profit organisation, Green Commute Initiative is aligned to our corporate values and offers flexible options for our staff.”last_img read more

Retrial for Weston foot surgeon accused of preying on underage babysitter

first_imgWESTON, Fla. (WSVN) – A Weston foot surgeon is on trial for a second time for allegedly preying on his family’s 15-year-old babysitter in 2012.According to officials, on April 25, 2012, Dr. Augustine Bollo was at his Weston home with his family’s teenage babysitter while his children were in another room. At one moment, he allegedly forced her to touch him sexually around his genitals.The first case ended in a mistrial after prosecutors played a part of a recording to the jury that was inadmissible.Wednesday, the victim took the stand to testify at the Broward County Courthouse.“He was grabbing it, and I was trying to keep my hand stiff,” the alleged victim said.“Were you able to keep your hand stiff, or did your hand go around his penis?” the prosecutor asked.“No, he forced it around,” the alleged victim responded. When asked if she said anything to Bollo, after he forced her to touch him inappropriately, she said, “I didn’t know what was going on and I was in shock. I just didn’t know what to say. Like there was nobody home. There was only kids there, and all the kids were right there, and I didn’t want to scream.”The alleged victim then said he bribed her with several hundred dollars to not tell anyone. “Well, first he gave me two 20 dollar bills, and then I guess he like saw that it was twenties, and he was like, ‘Oh, wait,’ and he put them back and took out two hundred dollar bills,” she said.In court, prosecutors played a recorded phone call between the doctor and the alleged victim from their investigation. However, defense attorneys said Bollo never admitted anything in the phone call.“If you could tell me like why? What happened? You’re like family to me,” the alleged victim said on the phone call.“I know, [victim’s name]. The whole situation is umm… It’s a (inaudilble) for our relationships, I agree,” Bollo then responded.Bollo is charged with lewd and lascivious molestation and faces a maximum of 15 years in prison if convicted.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Boil water order issued for Fort Lauderdale Wednesday

first_imgFORT LAUDERDALE, FLA. (WSVN) – A boil water order has been issued for some residents of Fort Lauderdale, Wednesday.Those who live in the Harbour Inlet, Harbour Isles and Breakwater Surf neighborhoods, near Seabreeze Boulevard, should boil water used for cooking, drinking, making ice, brushing teeth and washing dishes until further notice.Crews will be performing maintenance on water lines in the area, at around 11 p.m.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

7s Simmons moderates media panel at Women of Color conference

first_imgFORT LAUDERDALE, FLA. (WSVN) – The sixth annual Women of Color Empowerment Conference, being held in Fort Lauderdale this weekend, featured a very familiar face in attendance.Saturday was the second day of the conference, which is taking place at the Westin Fort Lauderdale Beach Resort. The event focuses on educating and motivating dynamic women of color to lead more effectively, through keynote speeches and open panels.7News anchor Robbin Simmons moderated the “Media Images and Women of Color” panel that explored the power of the media in shaping the images of women of color versus real life.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Woman hospitalized after boat capsizes off Biscayne Bay 14 rescued

first_imgMIAMI (WSVN) – Rescue crews and a good Samaritan came to the rescue of 14 people after their boat capsized off Biscayne Bay, Sunday evening, sending an 80-year-woman woman to the hospital.Witnesses described the frightening moments when the vessel began taking on water in a canal, near the corner of Northeast 87th Street and Northeast Bayshore Drive.Alan Phillips told 7News he saw the boat when it was about to flip. “Everybody’s on the front of the boat … and the water is going in,” he said.Fire officials said the group was entering the inlet when they hit a wave, forcing the boat to capsize and sending the boaters, including children, into the water.Shortly after the vessel overturned, onlookers took out their cellphones and began to record the tense scene. “Oh, my God, they are drowning. Oh, my God,” a woman is heard saying in the video.Phillips then called for his friend Ron Stamey. “I immediately got my kayak, I put it in the water, and I went to them to help,” said Stamey.The good Samaritan reached the vessel and began rendering aid to the victims. “My mind was, ‘How do I help these people to get out of the water?’” Stamey ended up pulling four boaters to safety.Miami Fire Rescue arrived at the scene, and first responders quickly realized a woman was trapped under the water. By the time she was pulled out, she didn’t have a pulse and wasn’t breathing.Paramedics got to work as witness Jorge Arvile looked on. “She was in the backyard, and they were trying to resuscitate her, I believe,” he said. “At that point, the police came and pulled us all out.”The boat, which is registered to Misael Gonzalez, was towed just before 11 a.m., Monday.Neighbors said this is a heavily trafficked boat area off the bay, and they’ve rarely seen an accident this bad. “To see a boat tipped over is very unusual,” said David Kahn. “It’s usually like overloaded boats, unsafe. Something like that.”The elderly woman, later identified as Lidia Tapanes, was transported to North Shore Medical Center in unknown condition.Witnesses told 7News they did not see any of the boaters wearing life jackets. The Florida Fish and Wildlife Conservation Commission is investigating.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Teen shot in foot at NW MiamiDade trailer park

first_imgNORTHWEST MIAMI-DADE, FLA. (WSVN) – A 16-year-old male was taken to the hospital after, police said, he was shot in the foot in Northwest Miami-Dade, Tuesday night.According to Miami-Dade Police, the shooting took place at a trailer park along Northwest 76th Street and 27th Avenue, just before 8:30 p.m.Paramedics transported the teen to Jackson Memorial Hospital with injuries that were not life-threatening.Police are unsure whether the 16-year-old was shot by someone else or accidentally shot himself.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Beauty and the Beast stars meet their minimes

first_img(WSVN) – Sometimes, doing hours and hours of interviews and promoting a movie can be a beastly chore. But Emma Watson got to share a beautiful moment with some young fans.Dan Stevens: “Oh my goodness, look at this!Emma Watson: “Oh my goodness, you look amazing!”“Beauty and the Beast” stars Emma Watson and Dan Stevens got to meet their mini-me’s.A pair of kids dressed up like Belle and the Beast, but they weren’t there just as fans.They got down to business and did some real entertainment journalism!Olivia: “What were you more nervous about, singing or acting?” Emma Watson and Dan Stevens: “Singing.”Emma Watson: “It was the first time Dan and I had ever done that in a film before.”Ted: “If you were any other character in the movie, who would you be?”Dan Stevens: “Belle.”Emma Watson: “Beast.”Dan Stevens: “Ay, look at that!”Emma Watson: “Whoaaa!” After the interview, the kids hopped on Dan and Emma’s laps and took a few photos.Now, how cute is that?Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

2 students arrested after gun found in South Dade Senior High School

first_imgHOMESTEAD, FLA. (WSVN) – Two students have been arrested, Thursday, suspected of bringing a gun to South Dade Senior High School, which is located in Homestead.According to school board officials, a school employee found an unspent bullet on the ground in his classroom. He then notified school administrators who contacted Miami-Dade Schools Police.Officials conducted a search of the campus and found an unloaded weapon inside a jacket that had been thrown in a trash bin.After further investigation, police said that two students were in possession of that firearm, earlier in the day.Both students, one being identified as 18-year-old James Martin Jr., have since been arrested and charged with possession of a weapon on school grounds.The school was on lockdown for two hours while police conducted their investigation.“I didn’t really see much other than the security guard picking up the jacket and taking the kid that had the gun,” said student Christian Montalvo. “I heard that the teacher found the bullet, and he called the security guards and they came, searched the bathroom.” Parents were shocked and distressed upon hearing the news. One even broke into tears. “You hear it all the time but when it hits close to home like this, it’s very shocking,” said Rick Riera.7News spoke to Meco Hawkins, the mother of Martin Jr. She said the police have the wrong person.Hawkins believes that since her son was due to appear in court for an unrelated reason on Friday, he was wrongly blamed by school officials for bringing the gun.“I just got off the phone with Mr. Miller, assistant principal,” said Hawkins. “He stated that a bullet was found on the floor. A gun was found in somebody else’s jacket. I feel like they just put two and two together, and my son was already going to court tomorrow, so they just arrest my son, and that’s not right.”Both Martin Jr. and the other student, who is also at least 18 years old, are scheduled to make court appearances, Friday.This is the second school disruption this week for South Dade. It was also the subject of a social media threat Monday. However, officials noted, the two incidents are not related.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Police hunt for armed carjacker in Palmetto Bay

first_imgPALMETTO BAY, Fla. (WSVN) – Police are searching for a man accused of an armed carjacking in Palmetto Bay.The crook robbed the victim at gunpoint after following him from a bank to his home in the area of Southwest 80th Avenue and 155th Street, Wednesday afternoon.According to Miami-Dade Police, he managed to get away with $100 and the victim’s car.The victim was not hurt.If you have any information on this armed carjacking, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $1,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Soldotna Introduces Resolution Opposing Stand For Salmon

first_imgThe council will be introducing the resolution at their meeting on Wednesday, September 25, at 6pm. Facebook0TwitterEmailPrintFriendly分享The Soldotna City Council will be looking at a resolution at their meeting on Wednesday opposing the ‘Stand for Salmon’ initiative. In a letter from City Manager Stephanie Queen: “The resolution aims to encourage a Legislative public process as a better approach to developing new regulations for salmon protection, as it would allow for more intense public input and review prior to adoption.” Soldotna City Attorney, Brooks Chandler, and the Director of the State of Department of Environmental Conservation Water Division, Andrew Sayers-Fay, advised the city that the initiative could require the city to obtain a fish habitat protection permit for continued operations of their waste water treatment plant.center_img Ballot Measure 1, the Stand for Salmon initiative, will be voted on at the November 6 general election. It will ask the voters to approve a new state law that would require a person undertaking ‘any activity’ that ‘may’ disturb or otherwise alter anadromous fish habitat to obtain a fish habitat permit from the Alaska Department of Fish and Game. According to the resolution, introduced by councilwoman Parker, because the rules and regulations required to implement the Act have not been developed nor defined, the full and true impact to our community of the proposed law cannot bedetermined at this time.last_img read more

Final Day For Mount Marathon Registration Today

first_imgThe committee wants to remind racers of the long-term rule that shoes with metal cleats are prohibited.  Shoes with metal cleats can cause injury to the hands, faces, and bodies of other racers. The women’s and men’s race start times alternate annually.  In even-numbered years the women’s race is the last event of the day and in odd-numbered years the men take the last race of the day. Registration for the Mt. Marathon Race closes at midnight on March 31st. Register at www.mmr.seward.com Committee member Danny Crow said of the change, “Given the popularity of the race, we are always looking for ways to expand participation.  We agreed the Junior race can safely handle 50 more young runners.”center_img Facebook0TwitterEmailPrintFriendly分享Registration for the coveted Mt. Marathon Race, in Seward, will close at midnight tonight, March 31. The 9:00 am Junior race will include twenty-five additional spots for Boys and another twenty-five in the Girls division increasing the total number of junior racers from 250 to 300.last_img read more

Responders On Scene of Wildland Fire off Oilwell Road in Ninilchik

first_imgAccording to Chief Al Terry with Anchor Point Emergency Services the fire has been contained and residents have been able to return to their homes. Crews are still on scene mopping up the remainder of the fire. Anchor Point, Central Emergency Services, Kachemak Emergency Service Area, Division of Forestry, and Ninilchik fire departments are on scene. A wildland fire is currently ongoing off Oilwell Road in Ninilchik. Division of Forestry and local Fire Departments are evacuating threatened homes in the nearby area. Original Post: center_img Residents are being asked to avoid the area if possible, and be mindful of emergency vehicles and give them the right of way. Air and ground assets are actively working to protect threatened structures. Facebook0TwitterEmailPrintFriendly分享Last updated on April 29th, 2019 at 04:46 amUpdate: 4pm This is a developing story- updates will be posted as they are made available.last_img read more

Dry Weather Continues To Challenge Firefighters As New Management Team Takes Over

first_imgHomer Electric Association joined firefighters Monday to inspect the transmission line corridor north of the highway, planning further fire risk mitigation this week before the line is turned back on. Crews have remained busy with mop-up and suppression repair along 18 miles of firebreak north of the Sterling Highway and along the East Fork Moose River, where they kept mopping-up hot spots and burning out green pockets of black spruce. Facebook0TwitterEmailPrintFriendly分享Last updated on July 5th, 2019 at 06:33 amThe Swan Lake Fire is estimated at 77,732 acres with roughly 454 crew members and is currently at 14% containment, according to Jonathan Ashford, a spokesman for the Alaska Incident Management Team there was no fly over measurement taken on Tuesday. Firelines east of the Sterling community have remained strong as hot, dry weather tested firefighters’ work. Hot, dry weather combined with dry black spruce stands will challenge firefighters all week. The Alaska Black Team is approaching the end of their assignment.  Type 2 Incident Management Team Northwest 13 shadowed the Alaska Team on Tuesday in preparation of assuming command of the fire Wednesday morning. Ashford: “There’s a lot that goes into that, but one that will remain in place is there has been a lot of communication over the last couple days. We have been discussing what has been happening, and what the goals are. The Refuge and other agencies involved have been a part of those discussions.”  Ashford: “You won’t see as much work along the highway while crews continue to work on that southwest corner as we try to complete containment line that heads up towards the East Fork Moose River.” Smoke and haze conditions on the Kenai Peninsula were moderate Monday.  Smoke remains a concern.  For smoke forecasts from Alaska wildfires, visit UAFSMOKE at http://smoke.alaska.edu. The Skilak Wildlife Recreation Area partially re-opened Monday to public use at Lower and Upper Ohmer Lakes, Lower Ohmer Campground, Upper and Lower Skilak Lake Campgrounds, and Upper Ohmer Lake Cabin. Skilak Lake Road, along with Jim’s, Upper and Lower Skilak landings remain open.  Contact the Refuge Visitor Center at 907-260-2820last_img read more

Firefighters Respond To Major Push In Swan Lake Fire As Heavy Winds

first_imgFacebook0TwitterEmailPrintFriendly分享These dry, windy conditions further dried out fuels yesterday and there was a marked increase in fire activity in several areas of the Swan Lake Fire. There was substantial growth in the Thurman Creek drainage, and in the Mystery Creek and Dike Creek drainages, according to the Division of Forestry. Large columns of smoke from these drainages were visible from Cooper Landing yesterday and are expected tobe visible today. After the cold front passes temperatures will drop but conditions will still be very dry. Smokeyconditions are expected to continue in Cooper Landing over the the weekend. This closure includes closures for the public use cabins at East and West Swan Lake, Trout, Romig and Juneau cabins. Aircraft will continue to drop water on an area of heat north of Upper Jean Lake and in an area northwest of Fuller Lakes. Aircraft working in these areas will be visible from the road and motorists are asked to be alert for vehicles stopped along the highway and be aware that dangerous conditions can exist when traffic flow is disrupted by vehicle stopping to view suppression operations.center_img These conditions are forecast to last throughout the weekend, prompting Refuge Managers to close the Fuller Lakes and Skyline Trails. The Chugach National Forest has implemented a closure on Resurrection Pass trail from the junction of Devil’s Pass south to the Sterling Highway. Updates will be posted as they are made available.last_img read more

People on the Move 010809

first_imgThe Woman of King—the reincarnation of shuttered King magazine—has named Sean A. Malcom editor-in-chief. Malcom previously served as King’s lifestyle editor.CurtCo Media appointed Gary DeSanctis associate publisher of Robb Report. Most recently, DeSanctis served as publisher of ShowBoats International, and formerly served as publisher of Yachting and Motor Boating magazines.Playboy magazine landed a new photo director. Matthew Doyle, who previously served as photo director and chief photographer at Complex, will oversee photo acquisition for the magazine as well as acquisition and quality judgment on still photography across Playboy Enterprises. He reports to founder Hugh Hefner and art director Rob Wilson. United Business Media’s Global Trade—formerly Commonwealth Business Media—appointed Gavin Carter executive vice president of PIERS Global Intelligence Solutions, replacing Lenny Corallo. Most recently, Carter served as CIO of UBM Global Trade. The company said Corallo will oversee the transformation of PIERS from a pure data provider to a software as a service (SaaS) business.D.W. Pine was named art director at Time magazine, replacing Arthur Hochstein, who retired. Previously, Pine served as the magazine’s deputy art director.Hearst announced that a pair of ex-Gourmet advertising-side staffers has joined Marie Claire: Diane DePaul was named associate publisher of advertising and Anne Yost Carroll was named account director.  DePaul replaces Tami Eagle and Carroll replaces Rachel Schauman—both of whom have left the company.San Diego-based Competitor Group said John Duke, senior vice president of print media, is leaving the company. Executive vice president of media Andrew Hersam will assume oversight of print, digital and sponsorship sales for all of the company’s media and event properties, as well as the responsibilities previously handled by Duke. Competitor Group also announced the promotion of TJ Murphy—editor-in-chief of Triathlon and former editor of Triathlete—to editorial director of the company’s multisport media publications.Ascend Integrated Media announced a pair of staffing additions to its business development team: former Penton Media senior vice president Eric Jacobson will focus on incoming business leads from non-profit and charitable foundations while Barry Gordon, who previously served as president and publisher of Monarch Publications International, will handle incoming business leads from federal and state organizations, the company said.last_img read more

Traffic Boosting Options

first_imgUsing Optify, Lifescript has created custom keyword lists. “This helped us identify keywords we should be using, keywords that will yield lots of traffic and keywords that were attainable—not every one is feasible at this point because there’s so much competition,” says Schulenberg. “This helps you find that happy medium between what’s profitable and what’s possible.” Lifescript is able to keep track of rankings as well as history of its keywords over time on several different search engines. Schulenburg says Optify is working on expanding its stable of search competition tools that analyze competitive SEO efforts. Since it began using Optify, Lifescript has identified 15 keywords and keyword phrases that it didn’t register for within the top 100 search results. Today, Lifescript is in the top 50 search results for 12 of those 15 keywords. “There is a lot of work involved, especially when there are so many keywords to go after,” says Schulenberg.Bolstering Content as Traffic Driver Meanwhile, a service called Outbrain offers publishers and bloggers a 50,000-member network of content sites that provide recommended links to readers across the network. The network ranges from individual blogs up to mass market publishers such as Time, Hearst, Conde Nast and USA Today. Free and paid versions of the service are available using the Outbrain Widget. Publishers typically offer Outbrain access to their RSS feed and Outbrain will make recommendations to the reader on similar stories within that publisher’s site as well as other sites within the network. Publishers using the widget typically see a 5 to 10 percent increase in page views, according to co-founder Yaron Galai. With paid links, publishers only pay for those readers that click on their links, Galai adds. Pricing can range from $0.06 per click to $0.60 per click, with most publishers seeing 3 to 3.5 page views per click, according to Galai. “With search, it not really a reader you’re getting,” he adds. “With us, it is. Someone who is reading, say, National Geographic, may see an interesting link and clicks over to you while they’re in a reading frame of mind.” Most publishers are leveraging free tools and in-house savvy to boost traffic and clickthroughs. However, doing it on your own always includes a bit of guesswork and voodoo, and some new enterprise services are emerging to help formalize the process.Optify is “hosted real time marketing software” designed to bolster uncertain SEO and social media efforts and ultimately drive more leads. The service offers a series of online dashboards that enable publishers to track progress of certain functions, from SEO to social media to lead scoring and reporting and analytics. Multiple sites within a publisher’s portfolio can be managed from one account. Lifescript is a site dedicated to women’s health with about 4.5 million uniques and 40 million page views per month that started using Optify in February. “We were using lots of free tools for organic search but felt that we needed to make some sort of centralized focus for our SEO campaigns,” says Lifescript SEO and social media director John Schulenburg. last_img read more

November Issue is Biggest Revenue Generator in The Atlantics 153Year History

first_imgAtlantic Media may be pursuing an aggressive “digital-first” strategy but the print product has hit a historic highmark. While many magazines reporting ad page gains in 2010 are only comparing that to the nightmare of 2009, The Atlantic says its November 2010 issue is the single highest-revenue issue in the magazine’s 153-year history. The November issue-which features The Atlantic’s “Brave Thinkers” profiles-saw a 60 percent jump in ad pages and a 95 percent gain in ad revenue over November 2009 (also a “Brave Thinkers” issue). The current issue features customized and unconventional ad units, such as a multiple cover execution sponsored by Dow and a Buick gatefold opening the Brave Thinkers editorial package. The Atlantic isn’t the only publisher with a strong digital presence that has seen print perform. Financial Times predicted that content revenues would overtake print advertising in 2010, but has now moved that prediction to 2011, thanks to a jump in print advertising this year.last_img read more